Cambridge University

Project Description

We are doing research on the dynamic of the book industry in Amazon's marketplace.

Project Abstract

Amazon's marketplace in the UK was launched in 2002. There has been tremendous growth in this new channel. How pricing, rating, and delivery methods would affect consumers' behavior is the key area of this study.

Surveys released for this project:
Global Marketing - Youth Hostel 5
Buying Book Online 26
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This Project Sponsored by: QuestionPro - Web Survey Software
See Research Sponsorship for more information.