Uninversity of Pennsylvania

Project Description

Performing conjoint analysis survey for a class project on email back survey attributes for New Product Development Course

Project Abstract

This survey is part of an academic project for New Product Development course of Wharton Business School.

This survey is being conducted on behalf of a company that aims to provide software solutions for high availability and data protection of mission critical applications. The company wants to provide a superior product for backing up the Microsoft Exchange server.

We would like to know your opinions about this software. In general, the company is considering a backup software that will be integrated with your existing products, provide an ease of use and scalable to your enteprise needs. We would like your help in identifying your most preferred combination of benefits.

You will be presented to rate 20 product combinations based on 7 different attributes having 3 levels each.

Surveys released for this project:
Conjoint Survey 27
QuestionPro is FREE for Academic Research

This Project Sponsored by: QuestionPro - Web Survey Software
See Research Sponsorship for more information.