As a direct result of the literature review of this project the decision to modify the research question is based upon a number of reasons, firstly, the literature review highlighted that the benefits derived to remote/rural areas through e-commerce are more apparent and accepted universally more than originally conceived by the author, secondly, the definition of rural/remote is difficult to define and is difficult to quantify in terms of land areas, as the project focuses not only on the UK but worldwide, different people from different Countries have different definitions of what is rural/remote, for instance Australia may not consider an area 500 miles away from a metropolitan centre to be remote whereas in the UK this would conceivably be considered very remote. Thirdly, the original question did not address the question of whether a particular area lies within a developed or a developing country, addressing the same question for both developed and developing countries; with often wildly differing cultures and economies is now considered by the author of being insufficiently general and too wide in scope.
The reformulated research question addresses these issues:
Does e-commerce really herald the death of distance for non-metropolitan areas of the developed world? An investigation into the difficulties faced by both consumers and businesses who utilise e-commerce in non-metropolitan areas.
This project will still utilise case studies of both consumer and business operations in metropolitan areas in an attempt to highlight those problems unique to non-metropolitan areas as detailed in the original specification.