Business School, Paisley University, Scotland, UK

Project Description

As a direct result of the literature review of this project the decision to modify the research question is based upon a number of reasons, firstly, the literature review highlighted that the benefits derived to remote/rural areas through e-commerce are more apparent and accepted universally more than originally conceived by the author, secondly, the definition of rural/remote is difficult to define and is difficult to quantify in terms of land areas, as the project focuses not only on the UK but worldwide, different people from different Countries have different definitions of what is rural/remote, for instance Australia may not consider an area 500 miles away from a metropolitan centre to be remote whereas in the UK this would conceivably be considered very remote. Thirdly, the original question did not address the question of whether a particular area lies within a developed or a developing country, addressing the same question for both developed and developing countries; with often wildly differing cultures and economies is now considered by the author of being insufficiently general and too wide in scope.

The reformulated research question addresses these issues:

Does e-commerce really herald ‘the death of distance’ for non-metropolitan areas of the developed world? An investigation into the difficulties faced by both consumers and businesses who utilise e-commerce in non-metropolitan areas.

This project will still utilise case studies of both consumer and business operations in metropolitan areas in an attempt to highlight those problems unique to non-metropolitan areas as detailed in the original specification.

Project Abstract

The term “globalisation” is used in the vast majority of the literature concerning e-commerce. This refers to what Caircross4 describes as the ‘death of distance’ concerning advanced telecommunications utilised to expand the market reach and opportunities afforded to the modern commercial organisation. This also relates to the reach of products and services available to the geographically displaced consumer, especially when the desired product is in a digital format. In order to highlight how the fulfilment of e-commerce product transactions differs from the traditional methods (of product selection and fulfilment) Leamer et al5 explain that the economic geography of the pre-networked era in industrialised countries meant that the agglomeration of raw materials and labour dictated that industry occurred in clusters, hence the formation of towns and cities as route centres, this also created the consumer clusters (as a direct result of heavily populated areas). However; the advancement of modern telecommunications and web applications has changed this dramatically in terms of the business processes involved in commerce as well as how products and services are transmitted and received. Business processes and the linkages between these processes have changed dramatically as a direct consequence of IT, businesses are now able to streamline these processes, re-evaluate markets and respond to competitive forces quicker as a result (Porter & Millar 1986), e-business is a popular and powerful tool which allows the previously mentioned benefits to result (given suitable management) and is a subset of the plethora of IT tools used to achieve these benefits

Surveys released for this project:
E-Consumer Rural 17
QuestionPro is FREE for Academic Research

This Project Sponsored by: QuestionPro - Web Survey Software
See Research Sponsorship for more information.