University of Pittsburgh

Project Description

Retention rates to the Western PA region after post-secondary graduation.

Project Abstract

The purpose of this document is to provide a clear overview of the marketing research project. We will be researching and investigating the retention of anticipated college graduates to the Western Pennsylvania area. This proposal outlines the scope of the problem, our intended design, analysis, and evaluation of the problem. It also provides an outline of the collection and reporting of our findings.

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