{"id":1007054,"date":"2024-03-15T11:00:00","date_gmt":"2024-03-15T18:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%d9%85%d9%86%d8%b5%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b1%d9%82%d9%85%d9%8a%d8%a9-%d9%85%d8%a7-%d9%87%d9%8a-%d9%88%d8%a3%d9%81%d8%b6%d9%84-%d8%a7%d9%84%d9%85%d9%86\/"},"modified":"2025-02-12T23:41:48","modified_gmt":"2025-02-13T06:41:48","slug":"%d9%85%d9%86%d8%b5%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b1%d9%82%d9%85%d9%8a%d8%a9-%d9%85%d8%a7-%d9%87%d9%8a-%d9%88%d8%a3%d9%81%d8%b6%d9%84-%d8%a7%d9%84%d9%85%d9%86","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ar\/%d9%85%d9%86%d8%b5%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b1%d9%82%d9%85%d9%8a%d8%a9-%d9%85%d8%a7-%d9%87%d9%8a-%d9%88%d8%a3%d9%81%d8%b6%d9%84-%d8%a7%d9%84%d9%85%d9%86\/","title":{"rendered":"\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u062c\u0631\u0628\u0629 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href=\"https:\/\/www.questionpro.com\/blog\/ar\/%d9%85%d8%b4%d8%a7%d8%b1%d9%83%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d9%81%d9%88%d8%a7%d8%a6%d8%af-%d9%88%d8%a7%d9%84%d8%a3\/\">\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0648\u0648\u0644\u0627\u0626\u0647\u0645.  <\/p>\n\n<p>\u062a\u0644\u0639\u0628 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (DXPs) \u062f\u0648\u0631\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627 \u0641\u064a \u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0645\u0646 \u0625\u0646\u0634\u0627\u0621 \u0648\u0625\u062f\u0627\u0631\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0639\u0628\u0631 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 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<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"1560\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2024\/10\/four-elements-of-a-digital-experience.jpg\" alt=\"&#x623;&#x631;&#x628;&#x639;&#x629; &#x639;&#x646;&#x627;&#x635;&#x631; &#x644;&#x644;&#x62A;&#x62C;&#x631;&#x628;&#x629; &#x627;&#x644;&#x631;&#x642;&#x645;&#x64A;&#x629;\" class=\"wp-image-990795\"\/><\/figure>\n\n<ul>\n<li><strong>\u0627\u0644\u0645\u062d\u062a\u0648\u0649: <\/strong>\u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u0645\u0645\u062a\u0639\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u0627\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0645\u062b\u0644 \u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a \u0623\u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a. \u064a\u0633\u0627\u0639\u062f \u0628\u0631\u0646\u0627\u0645\u062c DXP \u0627\u0644\u062c\u064a\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0633\u0631\u064a\u0639 \u0648\u0645\u0634\u0627\u0631\u0643\u062a\u0647 \u0641\u064a \u0643\u0644 \u0645\u0643\u0627\u0646 &#8211; \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0648\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a. <\/li>\n\n\n\n<li><strong>\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:<\/strong> \u0625\u0646\u0647\u0627 \u0628\u0645\u062b\u0627\u0628\u0629 \u0627\u0644\u062e\u0644\u0637\u0629 \u0627\u0644\u0633\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0641\u0647\u0645 \u0647\u0648\u064a\u062a\u0643 \u0648\u0645\u0627 \u062a\u062d\u0628. \u062a\u0633\u062a\u062e\u062f\u0645 DXPs \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u062c\u0639\u0644 \u062a\u062c\u0631\u0628\u062a\u0643 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0623\u0643\u062b\u0631 \u062e\u0635\u0648\u0635\u064a\u0629 \u0648\u0645\u062a\u0639\u0629. <\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0639\u0644\u0651\u0645 \u0627\u0644\u0622\u0644\u064a: <\/strong>\u0647\u0630\u0647 \u0637\u0631\u064a\u0642\u0629 \u0645\u0646\u0645\u0642\u0629 \u0644\u0644\u0642\u0648\u0644 \u0625\u0646 \u0627\u0644\u0623\u062f\u0627\u0629 \u062a\u062a\u0639\u0644\u0645 \u0645\u0645\u0627 \u062a\u0641\u0639\u0644\u0647 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0641\u0647\u064a \u062a\u0643\u062a\u0634\u0641 \u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0643 \u0648\u062a\u062a\u0646\u0628\u0623 \u0628\u0645\u0627 \u0642\u062f \u064a\u0639\u062c\u0628\u0643 \u0628\u0639\u062f \u0630\u0644\u0643\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0648\u0642\u062a\u0643 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0623\u0641\u0636\u0644. <\/li>\n\n\n\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/journey-orchestration\/\"> <strong>\u062a\u0646\u0633\u064a\u0642<\/strong> \u0627\u0644\u0631\u062d\u0644\u0627\u062a<\/a><strong>:<\/strong> \u0647\u0630\u0627 \u064a\u0634\u0628\u0647 \u0642\u0627\u0626\u062f \u0627\u0644\u0623\u0648\u0631\u0643\u0633\u062a\u0631\u0627\u060c \u062d\u064a\u062b \u064a\u0636\u0645\u0646 \u0639\u0645\u0644 \u0643\u0644 \u0634\u064a\u0621 \u0645\u0639\u064b\u0627 \u0628\u0633\u0644\u0627\u0633\u0629. \u0641\u0647\u0648 \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u0631\u062d\u0644\u0629 \u0633\u0644\u0633\u0629 \u0628\u062d\u064a\u062b \u062a\u0634\u0639\u0631 \u0628\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u0627\u0644\u0633\u0647\u0648\u0644\u0629 \u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u062a\u0633\u062a\u062e\u062f\u0645 \u062a\u0637\u0628\u064a\u0642\u0627\u064b. <\/li>\n<\/ul>\n\n<p>\u0639\u0646\u062f\u0645\u0627 \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646\u0635\u0629 DXP \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629\u060c \u0641\u0625\u0646\u0647\u0627 \u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u062a\u0643\u062a\u0634\u0641 \u0639\u0627\u0644\u0645\u064b\u0627 \u062c\u062f\u064a\u062f\u064b\u0627 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0645\u0646 \u0627\u0644\u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u062d\u064a\u062b \u064a\u0643\u0648\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u0648 \u0645\u062d\u0648\u0631 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0631\u0626\u064a\u0633\u064a. \u0641\u0647\u0645 \u064a\u062d\u0635\u0644\u0648\u0646 \u0639\u0644\u0649 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f\u0647\u0645 \u0639\u0644\u0649 \u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0648\u062a\u0636\u0645\u0646 \u0644\u0647\u0645 \u062a\u062c\u0631\u0628\u0629 \u0631\u0627\u0626\u0639\u0629. \u0625\u0646\u0647\u0627 \u0641\u0631\u0635\u0629 \u0645\u062b\u064a\u0631\u0629 \u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u062e\u064a\u0627\u0631\u0627\u062a \u062c\u062f\u064a\u062f\u0629!  <\/p>\n\n<h2 class=\"wp-block-heading\">\u0623\u0641\u0636\u0644 10 \u0645\u0646\u0635\u0627\u062a \u0644\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u0639\u0631\u0641\u062a\u0647\u0627<\/h2>\n\n<p>\u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u062d\u0636\u0648\u0631\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u062b\u0645\u0627\u0646\u064a\u0629 \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062b \u062b\u0648\u0631\u0629 \u0641\u064a \u0637\u0631\u064a\u0642\u0629 \u0639\u0645\u0644 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u062a\u0641\u0627\u0639\u0644\u0647\u0627 \u0645\u0639 <a href=\"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d8%ac%d9%85%d9%87%d9%88%d8%b1-%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d9%87%d8%af%d9%81-%d9%85%d8%a7-%d9%87%d9%88-%d9%88%d9%83%d9%8a%d9%81-%d9%8a%d8%aa%d9%85-%d8%aa%d8%b9%d8%b1%d9%8a%d9%81%d9%87\/\">\u062c\u0645\u0647\u0648\u0631\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<\/a>: <\/p>\n\n<h3 class=\"wp-block-heading\">1. QuestionPro CX<\/h3>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"1254\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2024\/05\/questionpro-cx-reputation.jpg\" alt=\"&#x633;&#x624;&#x627;&#x644;-&#x628;&#x631;&#x648;-&#x633;-&#x625;&#x643;&#x633;-&#x62F;&#x64A;&#x62C;&#x64A;&#x62A;&#x627;&#x644;-&#x625;&#x643;&#x633;-&#x625;&#x643;&#x633;-&#x62F;&#x64A;&#x62C;&#x64A;&#x62A;&#x627;&#x644;-&#x625;&#x643;&#x633;-&#x625;&#x64A;&#x631;&#x62C;&#x628;&#x631;-&#x628;&#x644;&#x64A;&#x628;&#x631;&#x648;\" class=\"wp-image-873455\"\/><\/figure>\n\n<p>QuestionPro CX \u0647\u064a <a href=\"https:\/\/www.questionpro.com\/blog\/ar\/%d9%85%d9%86%d8%b5%d8%a9-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%a7%d9%84%d8%a8%d8%b1%d8%a7%d9%85%d8%ac-%d9%88%d8%a7%d9%84%d9%85\/\">\u0645\u0646\u0635\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u062a\u0634\u062c\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 <a href=\"https:\/\/www.questionpro.com\/blog\/ar\/%d8%b1%d8%ad%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-%d9%85%d8%a7-%d9%87%d9%8a-%d9%88%d8%a3%d9%85%d8%ab%d9%84%d8%a9-free-template\/\">\u0631\u062d\u0644\u0627\u062a \u0639\u0645\u0644\u0627\u0621<\/a> \u0641\u0631\u064a\u062f\u0629 \u0644\u0627 \u062a\u064f\u0646\u0633\u0649. \u062a\u0633\u0627\u0639\u062f \u0645\u0646\u0635\u0629 QuestionPro CX \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u062a\u0639\u0632\u064a\u0632 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-what-it-is\/\">\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0648\u0631\u0636\u0627\u0647\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u064a\u0632\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u063a\u0644\u0642\u0629 \u0648\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0631\u0623\u064a \u0627\u0644\u0634\u062e\u0635\u064a\u0629. <\/p>\n\n<p><strong>\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/strong><\/p>\n\n<ul>\n<li>\u0642\u062f\u0631\u0627\u062a \u0645\u0633\u062d \u0642\u0648\u064a\u0629.<\/li>\n\n\n\n<li>\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0634\u062e\u0635\u064a\u0629.<\/li>\n\n\n\n<li>\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0645\u062a\u0642\u062f\u0645\u0629.<\/li>\n<\/ul>\n\n<p><strong>\u0627\u0644\u0627\u064a\u062c\u0627\u0628\u064a\u0627\u062a:<\/strong><\/p>\n\n<ul>\n<li>\u062e\u064a\u0627\u0631\u0627\u062a \u0646\u0634\u0631 \u0627\u0644\u0645\u0633\u062d \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/li>\n\n\n\n<li>\u0622\u0644\u064a\u0629 \u0627\u0644\u062a\u063a\u0630\u064a\u0629 \u0627\u0644\u0631\u0627\u062c\u0639\u0629 \u0630\u0627\u062a \u0627\u0644\u062d\u0644\u0642\u0629 \u0627\u0644\u0645\u063a\u0644\u0642\u0629.<\/li>\n<\/ul>\n\n<p><strong>\u0633\u0644\u0628\u064a\u0627\u062a:<\/strong><\/p>\n\n<ul>\n<li>\u062e\u064a\u0627\u0631\u0627\u062a \u062a\u062e\u0635\u064a\u0635 \u0645\u062d\u062f\u0648\u062f\u0629 \u0644\u0645\u0646\u0637\u0642 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0627\u0644\u0645\u062a\u0642\u062f\u0645.<\/li>\n<\/ul>\n\n<p><strong>\u0627\u0644\u062a\u0633\u0639\u064a\u0631:  <\/strong><\/p>\n\n<p>\u062a\u0642\u062f\u0645 QuestionPro \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u062e\u0637\u0637 \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u0628\u062f\u0621\u0627\u064b \u0645\u0646 \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629. \u0648\u062a\u0628\u062f\u0623 \u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u0645\u0645\u064a\u0632\u0629 \u0645\u0646 99 \u062f\u0648\u0644\u0627\u0631\u0627\u064b \u0634\u0647\u0631\u064a\u0627\u064b\u060c \u0645\u0639 \u062a\u0648\u0641\u0631 \u062e\u064a\u0627\u0631\u0627\u062a \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0644\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u062e\u0635\u0635. <\/p>\n\n<h3 class=\"wp-block-heading\">2. \u0628\u0644\u0648\u0645 \u0631\u064a\u062a\u0634<\/h3>\n\n<p>Bloomreach \u0647\u064a \u0645\u0646\u0635\u0629 \u0631\u0627\u0626\u062f\u0629 \u0644\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0645\u0635\u0645\u0645\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062e\u0635\u064a\u0635\u0647\u0627. \u062a\u0633\u062a\u0641\u064a\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0635\u0629 \u0645\u0646 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0648\u062a\u0642\u062f\u064a\u0645 \u062a\u0648\u0635\u064a\u0627\u062a \u0645\u062e\u0635\u0635\u0629 \u0648\u062a\u0639\u0632\u064a\u0632 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645. \u062a\u064f\u0639\u062f Bloomreach \u062d\u0644\u0627\u064b \u0645\u0645\u062a\u0627\u0632\u0627\u064b \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0631\u0642\u0645\u064a\u0629 \u0633\u0644\u0633\u0629 \u0648\u0645\u062e\u0635\u0635\u0629.  <\/p>\n\n<p><strong>\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/strong><\/p>\n\n<ul>\n<li>\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a.<\/li>\n\n\n\n<li>\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0642\u0648\u064a\u0629.<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/li>\n<\/ul>\n\n<p><strong>\u0627\u0644\u0627\u064a\u062c\u0627\u0628\u064a\u0627\u062a:<\/strong><\/p>\n\n<ul>\n<li>\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629.<\/li>\n\n\n\n<li>\u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0648\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0645\u0646\u062a\u0638\u0645\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0645\u0646\u0635\u0629.<\/li>\n<\/ul>\n\n<p><strong>\u0633\u0644\u0628\u064a\u0627\u062a:<\/strong><\/p>\n\n<ul>\n<li>\u0645\u0646\u062d\u0646\u0649 \u0627\u0644\u062a\u0639\u0644\u0645 \u0644\u0644\u0625\u0639\u062f\u0627\u062f \u0648\u0627\u0644\u062a\u0643\u0648\u064a\u0646 \u0627\u0644\u0623\u0648\u0644\u064a.<\/li>\n\n\n\n<li>\u0642\u062f \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u062a\u062f\u0631\u064a\u0628\u0627\u064b \u0625\u0636\u0627\u0641\u064a\u0627\u064b.<\/li>\n<\/ul>\n\n<p><strong>\u0627\u0644\u062a\u0633\u0639\u064a\u0631:<\/strong> <\/p>\n\n<p>\u062a\u0648\u0641\u0631 Bloomreach \u0623\u0633\u0639\u0627\u0631\u0627\u064b \u0645\u062e\u0635\u0635\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0641\u0631\u062f\u064a\u0629\u060c \u0645\u0639 \u062e\u064a\u0627\u0631\u0627\u062a \u0644\u062e\u0637\u0637 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0648\u064a\u0631 \u0645\u062e\u0635\u0635\u0629 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0645\u062d\u062f\u062f\u0629.<\/p>\n\n<h3 class=\"wp-block-heading\">3. \u062c\u0627\u0647\u064a\u0627 DXP<\/h3>\n\n<p>Jahia DXP \u0647\u0648 \u062d\u0644 \u0642\u0648\u064a \u064a\u0642\u062f\u0645 \u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0627\u0644\u0625\u0645\u0643\u0627\u0646\u0627\u062a\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0648\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0631\u0643\u064a\u0632\u0647 \u0639\u0644\u0649 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0633\u0639\u060c \u064a\u064f\u0645\u0643\u0650\u0651\u0646 Jahia DXP \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0645\u0646 \u0625\u0646\u0634\u0627\u0621 \u0648\u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0627\u0631\u0628 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629. <\/p>\n\n<p><strong>\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/strong><\/p>\n\n<ul>\n<li>\u0645\u0646\u0635\u0629 \u0645\u0631\u0646\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0648\u064a\u0631.<\/li>\n\n\n\n<li>\u062a\u0643\u0627\u0645\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/li>\n\n\n\n<li>\u062a\u0648\u0635\u064a\u0644 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/li>\n<\/ul>\n\n<p><strong>\u0627\u0644\u0627\u064a\u062c\u0627\u0628\u064a\u0627\u062a:<\/strong><\/p>\n\n<ul>\n<li>\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u062d\u0633\u0628 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0641\u0631\u062f\u064a\u0629.<\/li>\n\n\n\n<li>\u0623\u062f\u0648\u0627\u062a \u0645\u0637\u0648\u0631 \u0642\u0648\u064a\u0629 \u0644\u0644\u062a\u062e\u0635\u064a\u0635 \u0648\u0627\u0644\u062a\u0648\u0633\u0639\u0629.<\/li>\n<\/ul>\n\n<p><strong>\u0633\u0644\u0628\u064a\u0627\u062a:<\/strong><\/p>\n\n<ul>\n<li>\u0645\u064a\u0632\u0627\u062a \u0648\u0648\u0638\u0627\u0626\u0641 \u0645\u0639\u0642\u062f\u0629.<\/li>\n\n\n\n<li>\u0642\u062f \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u062e\u0628\u0631\u0629 \u0641\u0646\u064a\u0629 \u0623\u0648 \u0645\u0648\u0627\u0631\u062f \u062a\u0637\u0648\u064a\u0631.<\/li>\n<\/ul>\n\n<p><strong>\u0627\u0644\u062a\u0633\u0639\u064a\u0631:  <\/strong><\/p>\n\n<p>\u062a\u0642\u062f\u0645 Jahia DXP \u0623\u0633\u0639\u0627\u0631\u064b\u0627 \u0645\u062e\u0635\u0635\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u062d\u062f\u062f\u0629\u060c \u0645\u0639 \u062e\u064a\u0627\u0631\u0627\u062a \u0644\u062e\u0637\u0637 \u0645\u0631\u0646\u0629 \u0645\u062e\u0635\u0635\u0629 \u0644\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0641\u0631\u062f\u064a\u0629.<\/p>\n\n<h3 class=\"wp-block-heading\">4. \u0645\u062f\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u0623\u062f\u0648\u0628\u064a<\/h3>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"1254\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2024\/05\/adobe-experience-manager-digital-experience-platforms.jpg\" alt=\"adobe-experience-manager-digital-experience-platforms\" class=\"wp-image-873891\"\/><\/figure>\n\n<p>\u064a\u064f\u0639\u062f Adobe Experience Manager \u0646\u0638\u0627\u0645\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0642\u0648\u064a\u064b\u0627 \u064a\u062c\u0645\u0639 \u0628\u064a\u0646 <a href=\"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a3%d8%b5%d9%88%d9%84-%d8%a7%d9%84%d8%a8%d9%8a%d8%a7%d9%86%d8%a7%d8%aa-%d9%85%d8%a7-%d9%87%d9%8a-%d9%88%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a5%d8%af%d8%a7%d8%b1%d8%aa\/\">\u0625\u062f\u0627\u0631\u0629 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0648\u064a\u0628 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/a>. \u0641\u0647\u064a \u062a\u064f\u0645\u0643\u0650\u0651\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0625\u062f\u0627\u0631\u062a\u0647 \u0648\u062a\u062d\u0633\u064a\u0646\u0647 \u0639\u0628\u0631 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0642\u0646\u0648\u0627\u062a. \u062a\u062c\u0639\u0644 \u0648\u0627\u062c\u0647\u0629 Adobe \u0627\u0644\u0628\u062f\u064a\u0647\u064a\u0629 \u0648\u0645\u064a\u0632\u0627\u062a\u0647 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0645\u0646 Adobe \u062e\u064a\u0627\u0631\u064b\u0627 \u0645\u0641\u0636\u0644\u0627\u064b \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0628\u062d\u062b \u0639\u0646 \u062d\u0644 \u0645\u0645\u062a\u0627\u0632 \u0644\u0644\u062a\u062c\u0631\u0628\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.  <\/p>\n\n<p><strong>\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/strong><\/p>\n\n<ul>\n<li>\u062a\u0643\u0627\u0645\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u0623\u0635\u0648\u0644.<\/li>\n\n\n\n<li>\u062a\u0648\u0635\u064a\u0644 \u0645\u062d\u062a\u0648\u0649 \u0642\u0648\u064a \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/li>\n\n\n\n<li>\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0634\u0627\u0645\u0644\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621.<\/li>\n<\/ul>\n\n<p><strong>\u0627\u0644\u0627\u064a\u062c\u0627\u0628\u064a\u0627\u062a:<\/strong><\/p>\n\n<ul>\n<li>\u0645\u064a\u0632\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0623\u0635\u0648\u0644 \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0648\u062a\u0648\u0632\u064a\u0639\u0647\u0627 \u0628\u0641\u0639\u0627\u0644\u064a\u0629.<\/li>\n\n\n\n<li>\u062f\u0639\u0645 \u0645\u062c\u062a\u0645\u0639\u064a \u0642\u0648\u064a \u0648\u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0645\u0646\u062a\u0638\u0645\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0645\u0646\u0635\u0629.<\/li>\n<\/ul>\n\n<p><strong>\u0633\u0644\u0628\u064a\u0627\u062a:<\/strong><\/p>\n\n<ul>\n<li>\u062a\u0643\u0627\u0644\u064a\u0641 \u062f\u062e\u0648\u0644 \u0623\u0639\u0644\u0649 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0630\u0627\u062a \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u0648\u062f\u0629.<\/li>\n\n\n\n<li>\u0642\u062f \u062a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0645\u0637\u0648\u0631\u064a\u0646 \u0645\u0647\u0631\u0629 \u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629.<\/li>\n<\/ul>\n\n<p><strong>\u0627\u0644\u062a\u0633\u0639\u064a\u0631:<\/strong> <\/p>\n\n<p>\u062a\u062e\u062a\u0644\u0641 \u0623\u0633\u0639\u0627\u0631 Adobe Experience Manager \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0641\u0631\u062f\u064a\u0629\u060c \u0645\u0639 \u0648\u062c\u0648\u062f \u062e\u064a\u0627\u0631\u0627\u062a \u0644\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u062a\u0633\u0639\u064a\u0631 \u0648\u062a\u0631\u062a\u064a\u0628\u0627\u062a \u062a\u0631\u062e\u064a\u0635 \u0645\u062e\u062a\u0644\u0641\u0629.<\/p>\n\n<h3 class=\"wp-block-heading\">5. \u0645\u0646\u0635\u0629 Acquia \u0644\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/h3>\n\n<p>Acquia DXP \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u0646\u0635\u0629 \u0645\u0641\u062a\u0648\u062d\u0629 \u0627\u0644\u0645\u0635\u062f\u0631 \u062a\u0648\u0641\u0631 \u062d\u0644\u0627\u064b \u0642\u0627\u0626\u0645\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u062d\u0627\u0628\u0629 \u0644\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0625\u062f\u0627\u0631\u062a\u0647\u0627 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627. \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0642\u0648\u064a \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u062f\u0631\u0648\u0628\u0627\u0644\u060c \u062a\u0648\u0641\u0631 Acquia \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0633\u0639 \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0627 \u062e\u064a\u0627\u0631\u064b\u0627 \u0634\u0627\u0626\u0639\u064b\u0627 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u062d\u062c\u0627\u0645. <\/p>\n\n<p><strong>\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/strong><\/p>\n\n<ul>\n<li>\u062d\u0644 \u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0633\u062d\u0627\u0628\u0629 \u0644\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0633\u0639.<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u062f\u0631\u0648\u0628\u0627\u0644 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/li>\n\n\n\n<li>\u0623\u062f\u0648\u0627\u062a \u0642\u0648\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/li>\n<\/ul>\n\n<p><strong>\u0627\u0644\u0627\u064a\u062c\u0627\u0628\u064a\u0627\u062a:<\/strong><\/p>\n\n<ul>\n<li>\u0623\u062f\u0648\u0627\u062a \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629.<\/li>\n\n\n\n<li>\u0628\u0646\u064a\u0629 \u062a\u062d\u062a\u064a\u0629 \u0622\u0645\u0646\u0629 \u0648\u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u062d\u0633\u0627\u0633\u0629.<\/li>\n\n\n\n<li>\u062f\u0639\u0645 \u0645\u062e\u0635\u0635 \u0648\u0645\u0648\u0627\u0631\u062f \u0645\u062c\u062a\u0645\u0639\u064a\u0629 \u0645\u062e\u0635\u0635\u0629 \u0644\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0648\u0627\u0644\u062a\u0639\u0627\u0648\u0646.<\/li>\n<\/ul>\n\n<p><strong>\u0633\u0644\u0628\u064a\u0627\u062a:<\/strong><\/p>\n\n<ul>\n<li>\u0642\u062f \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0645\u0648\u0627\u0631\u062f \u062a\u0637\u0648\u064a\u0631 \u0623\u0648 \u062e\u0628\u0631\u0629 \u0641\u0646\u064a\u0629.<\/li>\n<\/ul>\n\n<p><strong>\u0627\u0644\u062a\u0633\u0639\u064a\u0631:<\/strong> <\/p>\n\n<p>\u062a\u0642\u062f\u0645 Acquia \u062e\u0637\u0637 \u062a\u0633\u0639\u064a\u0631 \u0645\u062a\u0646\u0648\u0639\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0641\u0631\u062f\u064a\u0629\u060c \u0645\u0639 \u062e\u064a\u0627\u0631\u0627\u062a \u0644\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0633\u0639.<\/p>\n\n<h3 class=\"wp-block-heading\">6. \u0645\u0627\u063a\u0646\u0648\u0644\u064a\u0627<\/h3>\n\n<p>\u0645\u0627\u063a\u0646\u0648\u0644\u064a\u0627 \u0647\u0648 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0645\u062d\u062a\u0648\u0649 (CMS) \u064a\u062a\u0641\u0648\u0642 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0645\u062e\u0635\u0635\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u064a\u0634\u062a\u0647\u0631 \u0646\u0638\u0627\u0645 \u0645\u0627\u063a\u0646\u0648\u0644\u064a\u0627 \u0628\u0628\u0633\u0627\u0637\u062a\u0647 \u0648\u0645\u0631\u0648\u0646\u062a\u0647\u060c \u0648\u064a\u062a\u064a\u062d \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0625\u062f\u0627\u0631\u062a\u0647 \u0648\u062a\u062d\u0633\u064a\u0646\u0647 \u0628\u0633\u0644\u0627\u0633\u0629. \u0643\u0645\u0627 \u0623\u0646 \u0628\u0646\u064a\u062a\u0647 \u0627\u0644\u0645\u0639\u064a\u0627\u0631\u064a\u0629 \u062a\u062c\u0639\u0644\u0647 \u0642\u0627\u0628\u0644\u0627\u064b \u0644\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629.  <\/p>\n\n<p><strong>\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/strong><\/p>\n\n<ul>\n<li>\u0627\u0644\u0628\u0633\u0627\u0637\u0629 \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/li>\n\n\n\n<li>\u0628\u0646\u064a\u0629 \u0645\u0639\u064a\u0627\u0631\u064a\u0629 \u0644\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u0643\u064a\u0641.<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0645\u062e\u0635\u0635\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/li>\n<\/ul>\n\n<p><strong>\u0627\u0644\u0627\u064a\u062c\u0627\u0628\u064a\u0627\u062a:<\/strong><\/p>\n\n<ul>\n<li>\u062f\u0639\u0645 \u0645\u062c\u062a\u0645\u0639\u064a \u0642\u0648\u064a \u0644\u0644\u062a\u0639\u0627\u0648\u0646 \u0648\u062a\u0628\u0627\u062f\u0644 \u0627\u0644\u0645\u0639\u0631\u0641\u0629.<\/li>\n\n\n\n<li>\u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0648\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0645\u0646\u062a\u0638\u0645\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0645\u0646\u0635\u0629 \u0648\u0623\u062f\u0627\u0626\u0647\u0627.<\/li>\n<\/ul>\n\n<p><strong>\u0633\u0644\u0628\u064a\u0627\u062a:<\/strong><\/p>\n\n<ul>\n<li>\u0645\u064a\u0632\u0627\u062a \u0645\u062d\u062f\u0648\u062f\u0629 \u062e\u0627\u0631\u062c \u0627\u0644\u0635\u0646\u062f\u0648\u0642 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0645\u0646\u0635\u0627\u062a \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0623\u062e\u0631\u0649.<\/li>\n\n\n\n<li>\u0642\u062f \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0645\u0648\u0627\u0631\u062f \u062a\u0637\u0648\u064a\u0631 \u0623\u0648 \u062e\u0628\u0631\u0629 \u0641\u0646\u064a\u0629.<\/li>\n<\/ul>\n\n<p><strong>\u0627\u0644\u062a\u0633\u0639\u064a\u0631:  <\/strong><\/p>\n\n<p>\u062a\u0642\u062f\u0645 Magnolia \u0639\u0627\u062f\u0629\u064b \u0623\u0633\u0639\u0627\u0631\u064b\u0627 \u0645\u062e\u0635\u0635\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u062d\u062f\u062f\u0629\u060c \u0645\u0639 \u062e\u064a\u0627\u0631\u0627\u062a \u0644\u062e\u0637\u0637 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0648\u064a\u0631 \u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u064b\u0627 \u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0641\u0631\u062f\u064a\u0629.<\/p>\n\n<h3 class=\"wp-block-heading\">7. \u0633\u062d\u0627\u0628\u0629 \u062a\u0633\u0648\u064a\u0642 Salesforce \u0627\u0644\u0633\u062d\u0627\u0628\u064a\u0629<\/h3>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"1254\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2024\/05\/Salesforce-marketing-cloud-digital-experience-platforms.jpg\" alt=\"&#x645;&#x646;&#x635;&#x627;&#x62A;-&#x62A;&#x633;&#x648;&#x64A;&#x642;-&#x62A;&#x633;&#x648;&#x64A;&#x642;-&#x633;&#x62D;&#x627;&#x628;&#x629;-&#x627;&#x644;&#x62A;&#x62C;&#x631;&#x628;&#x629;-&#x627;&#x644;&#x631;&#x642;&#x645;&#x64A;&#x629;-&#x645;&#x646;&#x635;&#x627;&#x62A;-&#x627;&#x644;&#x62A;&#x633;&#x648;&#x64A;&#x642;-&#x633;&#x62D;&#x627;&#x628;&#x629;-&#x627;&#x644;&#x62A;&#x62C;&#x631;&#x628;&#x629;-&#x627;&#x644;&#x631;&#x642;&#x645;&#x64A;&#x629;\" class=\"wp-image-873879\"\/><\/figure>\n\n<p>\u062a\u064f\u0639\u062f Salesforce Marketing Cloud \u0645\u0646\u0635\u0629 \u062a\u0633\u0648\u064a\u0642 \u0633\u062d\u0627\u0628\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 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<\/p>\n\n<p><strong>\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/strong><\/p>\n\n<ul>\n<li>\u0623\u062f\u0648\u0627\u062a \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a.<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629.<\/li>\n<\/ul>\n\n<p><strong>\u0627\u0644\u0627\u064a\u062c\u0627\u0628\u064a\u0627\u062a:<\/strong><\/p>\n\n<ul>\n<li>\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0633\u0639 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\u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631.<\/li>\n\n\n\n<li>\u062a\u062f\u0627\u0628\u064a\u0631 \u0623\u0645\u0646\u064a\u0629 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0629.<\/li>\n\n\n\n<li>\u0628\u0646\u064a\u0629 \u062a\u062d\u062a\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0648\u064a\u0631 \u0644\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0639\u0627\u0644\u064a.<\/li>\n<\/ul>\n\n<p><strong>\u0627\u0644\u0627\u064a\u062c\u0627\u0628\u064a\u0627\u062a:<\/strong><\/p>\n\n<ul>\n<li>\u062f\u0639\u0645 \u0648\u0645\u0648\u0627\u0631\u062f \u0645\u062e\u0635\u0635\u0629 \u0644\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u0627\u0644\u0635\u064a\u0627\u0646\u0629 \u0648\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 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\u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u0646\u0635\u0629 \u062a\u062c\u0631\u0628\u0629 \u0631\u0642\u0645\u064a\u0629 \u0645\u062a\u0637\u0648\u0631\u0629 \u062a\u0648\u0641\u0631 \u062a\u0642\u062f\u064a\u0645 \u0645\u062d\u062a\u0648\u0649 \u0645\u062e\u0635\u0635 \u0648\u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a. \u0648\u0647\u064a \u062a\u0648\u0641\u0631 \u0623\u062f\u0648\u0627\u062a \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0648\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0625\u0646\u0634\u0627\u0621 \u062a\u062c\u0627\u0631\u0628 \u0631\u0642\u0645\u064a\u0629 \u0633\u0644\u0633\u0629 \u0648\u0645\u0648\u062c\u0647\u0629. <\/p>\n\n<p><strong>\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/strong><\/p>\n\n<ul>\n<li>\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644 \u0648\u0645\u0646\u0635\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n\n\n\n<li>\u062a\u0641\u0627\u0639\u0644 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0644\u062a\u062c\u0627\u0631\u0628 \u0645\u062a\u0633\u0642\u0629 \u0639\u0628\u0631 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644.<\/li>\n\n\n\n<li>\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u0623\u062f\u0627\u0621.<\/li>\n<\/ul>\n\n<p><strong>\u0627\u0644\u0627\u064a\u062c\u0627\u0628\u064a\u0627\u062a:<\/strong><\/p>\n\n<ul>\n<li>\u0642\u062f\u0631\u0627\u062a \u0642\u0648\u064a\u0629 \u0644\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/li>\n\n\n\n<li>\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0648\u064a\u0631 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u062d\u062c\u0627\u0645 \u0648\u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a.<\/li>\n<\/ul>\n\n<p><strong>\u0633\u0644\u0628\u064a\u0627\u062a:<\/strong><\/p>\n\n<ul>\n<li>\u064a\u062a\u0637\u0644\u0628 \u062e\u0628\u0631\u0629 \u0641\u0646\u064a\u0629 \u0644\u0644\u0625\u0639\u062f\u0627\u062f \u0648\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u062a\u0642\u062f\u0645.<\/li>\n\n\n\n<li>\u062a\u0643\u0627\u0644\u064a\u0641 \u0623\u0639\u0644\u0649 \u0644\u0644\u062d\u0644\u0648\u0644 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0629.<\/li>\n<\/ul>\n\n<p><strong>\u0627\u0644\u062a\u0633\u0639\u064a\u0631:<\/strong><\/p>\n\n<ul>\n<li>\u062a\u0642\u062f\u0645 Sitecore \u062e\u0637\u0637 \u062a\u0633\u0639\u064a\u0631 \u0645\u0631\u0646\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u060c \u0645\u0639 \u062a\u0648\u0641\u0631 \u0623\u0633\u0639\u0627\u0631 \u0645\u062e\u0635\u0635\u0629 \u0644\u0644\u062d\u0644\u0648\u0644 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0629.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">10. \u0645\u064a\u062f\u0627\u0644\u064a\u0627<\/h3>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"1254\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2024\/05\/Medallia.jpg\" alt=\"&#x645;&#x64A;&#x62F;&#x627;&#x644;&#x64A;&#x629;\" class=\"wp-image-870155\"\/><\/figure>\n\n<p>Medallia \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u0646\u0635\u0629 \u0642\u0648\u064a\u0629 \u0644\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u062a\u0642\u0627\u0637 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644. \u0648\u0647\u064a \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u062a\u0648\u0641\u064a\u0631 \u0631\u0624\u0649 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629. <\/p>\n\n<p><strong>\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/strong><\/p>\n\n<ul>\n<li>\u062c\u0645\u0639 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a.<\/li>\n\n\n\n<li>\u0631\u0624\u0649 \u0645\u062a\u0642\u062f\u0645\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a.<\/li>\n\n\n\n<li>\u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629.<\/li>\n<\/ul>\n\n<p><strong>\u0627\u0644\u0627\u064a\u062c\u0627\u0628\u064a\u0627\u062a:<\/strong><\/p>\n\n<ul>\n<li>\u062f\u0639\u0645 \u0648\u0645\u0633\u0627\u0639\u062f\u0629 \u0645\u0645\u062a\u0627\u0632\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n\n\n\n<li>\u0631\u0624\u0649 \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0623\u0643\u062b\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n\n\n\n<li>\u0642\u062f\u0631\u0627\u062a \u062a\u0643\u0627\u0645\u0644 \u0642\u0648\u064a\u0629 \u0645\u0639 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649.<\/li>\n<\/ul>\n\n<p><strong>\u0633\u0644\u0628\u064a\u0627\u062a:<\/strong><\/p>\n\n<ul>\n<li>\u0625\u0639\u062f\u0627\u062f \u0645\u0639\u0642\u062f \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u062c\u062f\u062f.<\/li>\n\n\n\n<li>\u0642\u062f \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0645\u0648\u0627\u0631\u062f \u0623\u0648 \u062e\u0628\u0631\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629.<\/li>\n<\/ul>\n<blockquote>\n<p>\u0647\u0644 \u0644\u062f\u064a\u0643 \u0641\u0636\u0648\u0644 \u062d\u0648\u0644 <a href=\"https:\/\/www.questionpro.com\/blog\/cx-platforms\/\">\u0645\u0646\u0635\u0627\u062a CX Platforms\u061f<\/a> \u0645\u0642\u0627\u0644 QuestionPro \u0627\u0644\u0623\u062e\u064a\u0631 \u064a\u0634\u0631\u062d \u0644\u0643 \u0643\u0644 \u0634\u064a\u0621!<\/p>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\">\u0643\u064a\u0641 \u064a\u062e\u062a\u0644\u0641 \u0646\u0638\u0627\u0645 DXP \u0639\u0646 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u061f<\/h2>\n\n<p>\u0625\u0646 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (CMS) \u0645\u0641\u0647\u0648\u0645\u0627\u0646 \u0645\u062a\u0631\u0627\u0628\u0637\u0627\u0646 \u0648\u0644\u0643\u0646\u0647\u0645\u0627 \u064a\u062e\u062f\u0645\u0627\u0646 \u0623\u063a\u0631\u0627\u0636\u0627\u064b \u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0631\u0642\u0645\u064a. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0628\u064a\u0646 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649: <\/p>\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u0627\u0644\u0639\u0627\u0645\u0644<\/td><td>\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (CMS)<\/td><td>\u0645\u0646\u0635\u0629 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (DXP)<\/td><\/tr><tr><td>\u0627\u0644\u0646\u0637\u0627\u0642 \u0648\u0627\u0644\u0648\u0638\u0627\u0626\u0641<\/td><td>\u064a\u0631\u0643\u0632 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a \u0639\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0625\u062f\u0627\u0631\u062a\u0647 \u0648\u0646\u0634\u0631\u0647.<\/td><td>\u064a\u0645\u062a\u062f \u0646\u0637\u0627\u0642 DXP \u0625\u0644\u0649 \u0645\u0627 \u0647\u0648 \u0623\u0628\u0639\u062f \u0645\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u064a\u0634\u0645\u0644 \u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0627\u0644\u0642\u062f\u0631\u0627\u062a.<\/td><\/tr><tr><td>\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u0644\u062a\u062e\u0635\u064a\u0635<\/td><td>\u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0645\u0646\u0635\u0627\u062a \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u062a\u0633\u0645\u062d \u0628\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062a\u0646\u0638\u064a\u0645\u0647\u060c \u0625\u0644\u0627 \u0623\u0646\u0647\u0627 \u0642\u062f \u062a\u0643\u0648\u0646 \u0644\u0647\u0627 \u0642\u064a\u0648\u062f \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0648\u0627\u0644\u0633\u064a\u0627\u0642\u064a\u0629.  <\/td><td>\u062a\u0639\u0637\u064a DXPs \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0631\u0642\u0645\u064a\u0629 \u0645\u062e\u0635\u0635\u0629 \u0648\u062c\u0630\u0627\u0628\u0629 \u0644\u0644\u063a\u0627\u064a\u0629.  <\/td><\/tr><tr><td>\u0642\u062f\u0631\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/td><td>\u062a\u0645 \u062a\u0635\u0645\u064a\u0645 \u0645\u0646\u0635\u0627\u062a \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a \u0644\u0625\u062f\u0627\u0631\u0629 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0648\u064a\u0628. \u0648\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0628\u0639\u0636\u0647\u0627 \u0642\u062f \u064a\u0648\u0641\u0631 \u0645\u0643\u0648\u0646\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629 \u0623\u0648 \u0625\u0636\u0627\u0641\u0627\u062a \u0644\u0642\u0646\u0648\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629\u060c \u0625\u0644\u0627 \u0623\u0646\u0647\u0627 \u0642\u062f \u0644\u0627 \u062a\u062a\u0643\u0627\u0645\u0644 \u0628\u0633\u0644\u0627\u0633\u0629 \u0645\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629. <\/td><td>\u0635\u064f\u0645\u0645\u062a \u0645\u0646\u0635\u0627\u062a DXPs \u0644\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0645\u062a\u0633\u0642\u0629 \u0648\u0642\u0648\u064a\u0629 \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0631\u0642\u0645\u064a\u0629 \u0645\u062a\u0639\u062f\u062f\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0648\u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u063a\u064a\u0631\u0647\u0627. \u0641\u0647\u064a \u062a\u0648\u0641\u0631 \u0646\u0647\u062c\u0627\u064b \u0645\u0648\u062d\u062f\u0627\u064b \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0639\u0628\u0631 \u0645\u0646\u0635\u0627\u062a \u0645\u062a\u0646\u0648\u0639\u0629. <\/td><\/tr><tr><td>\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u062b\u0627\u0644\u062b<\/td><td>\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0631\u0643\u0632 \u0645\u0646\u0635\u0627\u062a \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0642\u062f \u064a\u0643\u0648\u0646 \u0644\u0647\u0627 \u0642\u064a\u0648\u062f \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u062e\u0631\u0649.<\/td><td>\u062a\u0645 \u062a\u0635\u0645\u064a\u0645 \u0645\u0646\u0635\u0627\u062a DXPs \u0645\u0639 \u0648\u0636\u0639 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631. \u0648\u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u062a\u0645\u062a\u0639 \u0628\u0642\u062f\u0631\u0627\u062a \u0642\u0648\u064a\u0629 \u0644\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u062b\u0627\u0644\u062b\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u062a\u062f\u0641\u0642\u0627\u064b \u0633\u0644\u0633\u0627\u064b \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0639\u0628\u0631 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u0635\u0627\u062a. <\/td><\/tr><tr><td>\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/td><td>\u062d\u0644\u0648\u0644 CMS \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0645 \u0627\u0644\u0623\u0648\u0644 \u0625\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0648\u0646\u0634\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 \u0645\u0648\u0627\u0642\u0639\u0647\u0627 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.  <\/td><td>\u062a\u064f\u0639\u062f DXPs \u0645\u062b\u0627\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u062a\u062c\u0627\u0631\u0628 \u0631\u0642\u0645\u064a\u0629 \u0645\u0645\u062a\u0627\u0632\u0629 \u0648\u062c\u0630\u0627\u0628\u0629 \u062a\u062a\u062c\u0627\u0648\u0632 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0645\u0631\u0627\u0639\u0627\u062a\u0647 \u0639\u0646\u062f \u0627\u062e\u062a\u064a\u0627\u0631 DXP\u061f<\/h2>\n\n<p>\u0639\u0646\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u064a\u062c\u0628 \u0645\u0631\u0627\u0639\u0627\u0629 \u0639\u062f\u0629 \u0639\u0648\u0627\u0645\u0644 \u062d\u0627\u0633\u0645\u0629 \u0644\u0636\u0645\u0627\u0646 \u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u0645\u0646\u0635\u0629 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0639\u0645\u0644\u0643 \u0648\u0623\u0647\u062f\u0627\u0641\u0647:<\/p>\n\n<h3 class=\"wp-block-heading\">\u0645\u0648\u0627\u0621\u0645\u0629 \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0645\u0639 \u0627\u0644\u0623\u0647\u062f\u0627\u0641<\/h3>\n\n<p>\u062a\u062c\u0646\u0628 \u0627\u0644\u062a\u0623\u062b\u0631 \u0628\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0628\u0631\u0627\u0642\u0629 \u0648\u0623\u062d\u062f\u062b \u0627\u0644\u0635\u064a\u062d\u0627\u062a. \u0625\u0646 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0634\u0631\u0643\u062a\u0643 \u0641\u0631\u064a\u062f\u0629 \u0645\u0646 \u0646\u0648\u0639\u0647\u0627\u060c \u0644\u0630\u0627 \u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0645\u064a\u0632\u0627\u062a \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0631\u063a\u0628\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u062a\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0642\u0639\u064a\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u062f\u0641\u0648\u0639\u0629 \u0628\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0623\u0648 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0637\u0646\u0627\u0646\u0629. \u0627\u0641\u0635\u0644 \u0628\u064a\u0646 \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0625\u0644\u0649 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0641\u0648\u0631\u064a\u0629 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0644\u0637\u064a\u0641\u0629 \u0644\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629.  <\/p>\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0635\u062d\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062e\u0628\u0631\u0627\u0621<\/h3>\n\n<p>\u0627\u0633\u062a\u0643\u0634\u0641 \u0645\u0624\u0633\u0633\u0627\u062a \u0645\u062b\u0644 Gartner \u0648Forrester \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627. \u064a\u0635\u062f\u0631 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u062a\u0635\u0646\u064a\u0641\u0627\u062a \u0641\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0648\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649. \u0627\u0633\u062a\u0641\u062f \u0645\u0646 \u0631\u0624\u0627\u0647\u0645 \u0641\u064a \u0628\u062d\u062b\u0643.    <\/p>\n\n<p>\u0625\u0630\u0627 \u0623\u0645\u0643\u0646\u060c \u0627\u0633\u062a\u0634\u0631 \u0627\u0644\u0645\u062d\u0644\u0644\u064a\u0646 \u0644\u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u062a\u0648\u0627\u0641\u0642 \u0645\u0646\u0635\u0629 \u0645\u062b\u0644 Optimizely \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0643\u060c \u0628\u0627\u0644\u0631\u062c\u0648\u0639 \u0625\u0644\u0649 \u062a\u0642\u0627\u0631\u064a\u0631 \u0645\u062b\u0644 Gartner Magic Quadrant \u0648Forrester&#8217;s Total Economic Impact.<\/p>\n\n<h3 class=\"wp-block-heading\">\u0627\u0633\u062a\u0641\u0633\u0627\u0631 \u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0627\u0644\u0634\u0627\u0645\u0644\u0629<\/h3>\n\n<p>\u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0631\u0624\u064a\u0629 \u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0646\u062c\u0627\u062d \u0623\u0645\u0631 \u0636\u0631\u0648\u0631\u064a\u060c \u062a\u0639\u0645\u0642 \u0623\u0643\u062b\u0631 \u0639\u0646\u062f \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0648\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629. \u0627\u0637\u0644\u0628 \u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629 \u0645\u0634\u0627\u0628\u0647\u0629 \u0645\u062e\u0635\u0635\u0629 \u0644\u0645\u062c\u0627\u0644 \u0639\u0645\u0644\u0643 \u0623\u0648 \u062d\u0627\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0648 \u0645\u0644\u0641 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0639\u0645\u064a\u0644. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0632\u0648\u062f \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0648\u062b\u0648\u0642 \u0628\u0647 \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0643 \u0627\u0644\u062e\u0627\u0635\u0629.  <\/p>\n\n<h3 class=\"wp-block-heading\">\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0646\u0638\u0645 \u0627\u0644\u0625\u064a\u0643\u0648\u0644\u0648\u062c\u064a\u0629 \u0644\u0644\u0628\u0627\u0626\u0639\u064a\u0646<\/h3>\n\n<p>\u0627\u062d\u062a\u0641\u0638 \u0628\u0627\u0644\u0646\u0638\u0645 \u0627\u0644\u0625\u064a\u0643\u0648\u0644\u0648\u062c\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u0621 \u0648\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0644\u062f\u0649 \u0627\u0644\u0628\u0627\u0626\u0639\u064a\u0646 \u0641\u064a \u0645\u0642\u062f\u0645\u0629 \u062a\u0642\u064a\u064a\u0645\u0643. \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0628\u0633\u0644\u0627\u0633\u0629 \u0645\u0639 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0623\u062e\u0631\u0649\u060c \u0645\u0639 \u062a\u062c\u0646\u0628 \u0627\u0644\u0627\u0646\u0639\u0632\u0627\u0644 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a.   <\/p>\n\n<p>\u0627\u0641\u0647\u0645 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0648\u0627\u0644\u0648\u062b\u0627\u0626\u0642 \u0648\u0634\u0631\u0643\u0627\u0621 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0645\u062d\u064a\u0637\u064a\u0646 \u0628\u0628\u0631\u0646\u0627\u0645\u062c \u0645\u0624\u0633\u0633\u064a \u0645\u0639\u064a\u0646. \u062a\u0642\u062f\u0645 \u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 Optimizely\u060c \u0645\u0639 \u0633\u0648\u0642 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0642\u0648\u064a\u060c \u0639\u0645\u0644\u064a\u0627\u062a \u062a\u0643\u0627\u0645\u0644 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u062b\u0644 \u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0645\u0648\u0635\u0644\u0627\u062a \u0627\u0644\u0645\u0628\u0646\u064a\u0629 \u0645\u0633\u0628\u0642\u064b\u0627. <\/p>\n\n<h3 class=\"wp-block-heading\">\u062a\u062c\u0646\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0627\u062a<\/h3>\n\n<p>\u0643\u0645\u0627 \u0647\u0648 \u0627\u0644\u062d\u0627\u0644 \u0641\u064a \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0642\u0646\u064a\u0629 \u0645\u0633\u0627\u0648\u0645\u0629 \u0625\u0644\u0649 \u0639\u062f\u0645 \u0627\u0644\u0631\u0636\u0627.  <\/p>\n\n<p>\u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u062e\u064a\u0627\u0631\u0627\u062a \u0628\u062f\u064a\u0644\u0629 \u0639\u0646\u062f \u0645\u0648\u0627\u062c\u0647\u0629 \u062a\u0646\u0627\u0632\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0631\u0639\u0629 \u0623\u0648 \u0627\u0644\u062c\u0648\u062f\u0629 \u0623\u0648 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0623\u0648 \u0627\u0644\u062f\u0639\u0645. \u0627\u062e\u062a\u0631 \u0627\u0644\u0645\u0648\u0631\u062f \u0627\u0644\u0630\u064a \u064a\u0642\u062f\u0645 \u0623\u0641\u0636\u0644 \u0645\u0627 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0646\u060c \u062d\u064a\u062b \u064a\u0648\u0641\u0631 \u0644\u0643 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0627\u0644\u0633\u0631\u0639\u0629 \u0648\u0627\u0644\u062c\u0648\u062f\u0629 \u062f\u0648\u0646 \u0627\u0644\u0645\u0633\u0627\u0633 \u0628\u0645\u062a\u0637\u0644\u0628\u0627\u062a\u0643 \u0627\u0644\u062e\u0627\u0635\u0629. <\/p>\n\n<h2 class=\"wp-block-heading\">\u0645\u062a\u0649 \u062a\u0633\u062a\u062e\u062f\u0645 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u061f<\/h2>\n\n<p>\u0642\u062f \u064a\u0643\u0648\u0646 \u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0639\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u0635\u0629 \u062a\u062c\u0631\u0628\u0629 \u0631\u0642\u0645\u064a\u0629 (DXP) \u0623\u0645\u0631\u064b\u0627 \u0635\u0639\u0628\u064b\u0627\u060c \u062d\u064a\u062b \u064a\u0642\u0648\u0645 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0628\u0627\u0626\u0639\u064a\u0646 \u0628\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u062d\u0644\u0648\u0644\u0647\u0645. \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0627\u0644\u062a\u0648\u0642\u064a\u062a \u0627\u0644\u0645\u062b\u0627\u0644\u064a \u064a\u062e\u062a\u0644\u0641 \u0645\u0646 \u0645\u0624\u0633\u0633\u0629 \u0644\u0623\u062e\u0631\u0649\u060c \u0625\u0644\u0627 \u0623\u0646 \u0628\u0639\u0636 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646 \u0645\u0646\u0635\u0629 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0642\u062f \u062a\u0643\u0648\u0646 \u0645\u0641\u064a\u062f\u0629: <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"837\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2024\/09\/when-to-use-digital-experience-platforms.jpg\" alt=\"&#x645;&#x62A;&#x649; &#x62A;&#x633;&#x62A;&#x62E;&#x62F;&#x645; &#x627;&#x644;&#x645;&#x646;&#x635;&#x627;&#x62A;-&#x627;&#x644;&#x62A;&#x62C;&#x631;&#x628;&#x629;-&#x627;&#x644;&#x631;&#x642;&#x645;&#x64A;&#x629;-&#x627;&#x644;&#x62A;&#x62C;&#x631;&#x628;&#x629;-&#x645;&#x646;&#x635;&#x627;&#x62A;-&#x627;&#x644;&#x62A;&#x62C;&#x631;&#x628;&#x629;-&#x627;&#x644;&#x631;&#x642;&#x645;&#x64A;&#x629;\" class=\"wp-image-982337\"\/><\/figure>\n\n<h3 class=\"wp-block-heading\">\u062a\u0646\u0641\u064a\u0630 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u0645\u062a\u0627\u0632\u0629<\/h3>\n\n<p>\u0644\u0627 \u062a\u062a\u0637\u0644\u0628 \u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0631\u0642\u0645\u064a\u0629 \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629 \u0648\u062c\u0648\u062f \u062e\u0637\u0629 \u062a\u062c\u0631\u0628\u0629 \u062a\u0633\u0648\u064a\u0642 \u0631\u0642\u0645\u064a\u0629\u060c \u0648\u0644\u0643\u0646 \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u062f\u064a\u0647\u0627 \u0623\u0647\u062f\u0627\u0641 \u062a\u0633\u0648\u064a\u0642 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644 \u0623\u0646 \u062a\u0641\u0643\u0631 \u0641\u064a \u0627\u0639\u062a\u0645\u0627\u062f \u0648\u0627\u062d\u062f\u0629 \u0641\u064a \u0648\u0642\u062a \u0645\u0628\u0643\u0631. \u0643\u0644\u0645\u0627 \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0623\u0643\u062b\u0631 \u0637\u0645\u0648\u062d\u0627\u064b\u060c \u0623\u0635\u0628\u062d \u062a\u062a\u0628\u0639 \u0645\u0627 \u0647\u0648 \u0641\u0639\u0627\u0644 \u0623\u0645\u0631\u0627\u064b \u0635\u0639\u0628\u0627\u064b.   <\/p>\n\n<p>\u064a\u0639\u0645\u0644 \u0646\u0638\u0627\u0645 DXP \u0639\u0644\u0649 \u0627\u0644\u062a\u062e\u0644\u0635 \u0645\u0646 \u0635\u0648\u0627\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0631\u0628\u0637 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a. \u0648\u0647\u0630\u0627 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0639\u0644\u0649 \u062a\u0646\u0641\u064a\u0630 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0645 \u0628\u0633\u0631\u0639\u0629 \u0648\u0633\u0631\u0639\u0629 \u0648\u062b\u0642\u0629 \u0645\u062a\u0632\u0627\u064a\u062f\u0629. <\/p>\n\n<h3 class=\"wp-block-heading\">\u062a\u062d\u0642\u064a\u0642 <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">\u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0634\u062e\u0635\u064a\u0629<\/span><\/h3>\n\n<p>\u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u062f\u0648\u0646 \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0644\u0627 \u062a\u0639\u0627\u0644\u062c \u0633\u0648\u0649 \u0623\u062c\u0632\u0627\u0621 \u0645\u062d\u062f\u062f\u0629 \u0645\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0648\u062a\u0641\u062a\u0642\u0631 \u0625\u0644\u0649 \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629.   <\/p>\n\n<p>\u064a\u062d\u0644 DXP \u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0648\u062d\u064a\u062f \u062c\u0645\u064a\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0641\u064a \u0645\u0646\u0635\u0629 \u0648\u0627\u062d\u062f\u0629. \u0648\u064a\u0648\u0641\u0631 \u0630\u0644\u0643 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0641\u0647\u0645\u0627\u064b \u0623\u0639\u0645\u0642 \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u0623\u0633\u0627\u0644\u064a\u0628 \u062a\u062e\u0635\u064a\u0635 \u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621\u064b \u0648\u0641\u0639\u0627\u0644\u064a\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 <a href=\"https:\/\/www.questionpro.com\/cx\/why\/5-pillars.html\">\u062a\u062c\u0627\u0631\u0628 \u0623\u0643\u062b\u0631 \u0645\u0644\u0627\u0621\u0645\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621<\/a>. <\/p>\n\n<h3 class=\"wp-block-heading\">\u0644\u0625\u0646\u0634\u0627\u0621 <span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">\u0625\u062f\u0627\u0631\u0629 \u062d\u0645\u0644\u0629 \u0645\u0624\u062b\u0631\u0629 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a<\/span><\/h3>\n\n<p>\u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0631\u0624\u0649 \u0633\u0631\u064a\u0639\u0629 \u0648\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0633\u0631\u064a\u0639\u0629\u060c \u0648\u064a\u062a\u0641\u0648\u0642 \u0646\u0638\u0627\u0645 DXP \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644. \u0641\u0647\u0648 \u064a\u062f\u0645\u062c \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u064a\u0633\u062a\u0641\u064a\u062f \u0645\u0646\u0647\u0627 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0631\u064a\u0639. \u0639\u0644\u0627\u0648\u0629\u064b \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u062a\u062d\u0633\u064a\u0646\u064b\u0627 \u0645\u0633\u062a\u0645\u0631\u064b\u0627 <a href=\"https:\/\/www.questionpro.com\/blog\/a-b-testing\/\">\u0648\u0627\u062e\u062a\u0628\u0627\u0631 A\/B\u060c<\/a> \u0648\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062a\u0637\u0644\u0628 \u0630\u0644\u0643 \u0645\u0646 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0627\u0646\u062a\u0638\u0627\u0631 \u0627\u0644\u0645\u0637\u0648\u0631\u064a\u0646 \u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u062d\u062f\u064a\u062b\u0627\u062a.    <\/p>\n\n<p>\u064a\u062a\u064a\u062d \u0646\u0638\u0627\u0645 DXP \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0625\u062c\u0631\u0627\u0621 \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0642\u0644 \u0648\u062f\u0641\u0639 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629\u064b \u062f\u0648\u0646 \u062a\u0623\u062e\u064a\u0631.<\/p>\n\n<h2 class=\"wp-block-heading\">\u0645\u0632\u0627\u064a\u0627 \u0645\u0646\u0635\u0629 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/h2>\n\n<p>\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0639\u0646\u0627\u0646 \u0644\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0645\u0646\u0635\u0629 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0644\u0643 \u0648\u0644\u0634\u0631\u0643\u062a\u0643:<\/p>\n\n<ul>\n<li><strong>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a: <\/strong>\u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u0628\u0627\u0631\u0632\u0629 \u0644\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0647\u064a \u062a\u0639\u062f\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0627\u062a\u0647. \u0639\u0644\u0649 \u0639\u0643\u0633 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 (CMS) \u0623\u0648 \u062d\u0644\u0648\u0644 \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0648\u064a\u0628 (WEM)\u060c \u062a\u062a\u0641\u0648\u0642 \u0646\u0638\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 DXP \u0641\u064a \u062a\u063a\u0637\u064a\u0629 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0628\u0633\u0644\u0627\u0633\u0629. \u0644\u0645 \u062a\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0623\u062f\u0648\u0627\u062a \u0645\u0646\u0641\u0635\u0644\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u062d\u064a\u062b \u064a\u0639\u0645\u0644 \u0646\u0638\u0627\u0645 DXP \u0643\u062d\u0644 \u0645\u0648\u062d\u062f.  <\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0648\u0627\u0644\u062a\u0645\u0627\u0633\u0643: <\/strong>\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0624\u062f\u064a \u0646\u0645\u0648 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062a\u0646\u0627\u0645\u064a\u0629 \u0625\u0644\u0649 \u0627\u0646\u0642\u0637\u0627\u0639 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u064a\u0646 \u0641\u0631\u0642 \u0627\u0644\u0625\u062f\u0627\u0631\u0629\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0639\u062f\u0645 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0648\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u0639\u0627\u0648\u0646. \u064a\u0639\u0627\u0644\u062c \u0646\u0638\u0627\u0645 DXP\u060c \u0628\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u0647 \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644\u0629\u060c \u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0643\u0644\u0629. \u064a\u064f\u0639\u062f \u0643\u0633\u0631 \u0635\u0648\u0627\u0645\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u064a\u0646 \u0627\u0644\u0641\u0631\u0642 \u0645\u064a\u0632\u0629 \u0631\u0626\u064a\u0633\u064a\u0629\u060c \u0648\u0630\u0644\u0643 \u0628\u0641\u0636\u0644 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0645\u0636\u0645\u0646\u0629 \u0641\u064a \u062d\u0644\u0648\u0644 DXP.  <\/li>\n\n\n\n<li><strong>\u062a\u062c\u0627\u0631\u0628 \u0645\u062e\u0635\u0635\u0629:<\/strong> \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0633\u0644\u0633\u0629 \u0628\u064a\u0646 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0648\u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u062a\u062e\u0635\u064a\u0635 \u0643\u0644 \u0631\u062d\u0644\u0629 \u0639\u0645\u064a\u0644 \u0641\u064a \u0643\u0644 \u062e\u0637\u0648\u0629. \u064a\u062a\u0645 \u062f\u0645\u062c \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0648\u062d\u064a\u062f\u0647\u0627 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0638\u0627\u0645 \u0623\u0633\u0627\u0633\u064a \u0648\u0627\u062d\u062f\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u0644\u0634\u0631\u0643\u062a\u0643 <a href=\"https:\/\/www.questionpro.com\/blog\/360-customer-view\/\">\u0631\u0624\u064a\u0629<\/a> \u0643\u0627\u0645\u0644\u0629 \u0628\u0632\u0627\u0648\u064a\u0629 360 \u062f\u0631\u062c\u0629 \u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. <\/li>\n\n\n\n<li><strong>\u062a\u062c\u0631\u0628\u0629 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u062a\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645: <\/strong>\u062a\u0639\u062a\u0645\u062f \u0645\u0646\u0635\u0627\u062a DXPs \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0646\u0647\u062c\u064b\u0627 \u0645\u062e\u0635\u0635\u064b\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0633\u0644\u0648\u0643\u0647 \u0644\u062a\u062d\u0633\u064a\u0646 \u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642. \u062a\u0642\u062f\u0645 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 DXPs \u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0648\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B\u060c \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u064a\u0646 \u0628\u0641\u0639\u0627\u0644\u064a\u0629. <\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u0631\u0648\u0646\u0629:<\/strong> \u064a\u0648\u0641\u0631 \u0646\u0638\u0627\u0645 DXPs \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0645\u0639 \u062a\u0637\u0648\u0631 \u0634\u0631\u0643\u062a\u0643 \u0648\u0627\u0644\u0633\u0648\u0642. \u064a\u0645\u0643\u0646 \u0625\u0636\u0627\u0641\u0629 \u0645\u0643\u0648\u0646\u0627\u062a \u0623\u0648 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0628\u0633\u0647\u0648\u0644\u0629 \u0625\u0644\u0649 \u0645\u0646\u0635\u0629 DXP\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u062e\u0631\u0649 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0642\u064a\u0645\u0629 \u0645\u0639 \u0646\u0645\u0648 \u0627\u0644\u0645\u0624\u0633\u0633\u0629. \u062a\u0636\u0645\u0646 \u0637\u0628\u064a\u0639\u0629 DXPs \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0643\u064a\u0641 \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0648\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0645\u0639 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0648\u0627\u062c\u0647\u0627\u062a \u0628\u0631\u0645\u062c\u0629 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649.  <\/li>\n\n\n\n<li><strong>\u0627\u0644\u0648\u0635\u0648\u0644 \u0641\u064a \u0623\u064a \u0648\u0642\u062a \u0648\u0641\u064a \u0623\u064a \u0645\u0643\u0627\u0646: <\/strong>\u062a\u064f\u0639\u062f \u0645\u0646\u0635\u0627\u062a DXPs \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u062d\u0627\u0628\u0629 \u0645\u062b\u0627\u0644\u064a\u0629 \u0644\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0639\u0645\u0644 \u0639\u0646 \u0628\u064f\u0639\u062f \u0627\u0644\u064a\u0648\u0645. \u062a\u0623\u062a\u064a \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0645\u0646 \u0645\u0646\u0635\u0627\u062a DXPs \u0645\u0632\u0648\u062f\u0629 \u0628\u0623\u0646\u0638\u0645\u0629 \u062a\u0646\u0628\u064a\u0647\u0627\u062a \u0648\u0645\u0631\u0627\u0642\u0628\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0648\u062a\u0648\u0641\u0631 \u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u062f\u0639\u0645 \u0628\u064a\u0626\u0629 \u0639\u0645\u0644 \u0645\u0631\u0646\u0629 \u0648\u0633\u0647\u0644\u0629 \u0627\u0644\u0648\u0635\u0648\u0644. <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">\u0627\u062e\u062a\u064a\u0627\u0631 \u0628\u0631\u0646\u0627\u0645\u062c QuestionPro \u0643\u0623\u0641\u0636\u0644 \u0628\u0631\u0646\u0627\u0645\u062c DXP \u0644\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2024\/05\/QuestionPro-CX-2.jpg\" alt=\"&#x633;&#x624;&#x627;&#x644;-&#x628;&#x631;&#x648;-&#x633;&#x64A; &#x625;&#x643;&#x633;\" class=\"wp-image-870181\"\/><\/figure>\n\n<p>\u064a\u064f\u0639\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0646\u0635\u0629 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0627. \u062a\u0628\u0631\u0632 \u0645\u0646\u0635\u0629 QuestionPro \u0643\u062e\u064a\u0627\u0631 \u0623\u0641\u0636\u0644 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0633\u064a\u0627\u0642 \u0646\u0638\u0631\u064b\u0627 \u0644\u0645\u064a\u0632\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u0645\u062a\u0627\u0632\u0629 \u0648\u0648\u0627\u062c\u0647\u062a\u0647\u0627 \u0633\u0647\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0642\u062f\u0631\u0627\u062a\u0647\u0627 \u0627\u0644\u0642\u0648\u064a\u0629. \u062f\u0639\u0646\u0627 \u0646\u0633\u062a\u0643\u0634\u0641 \u0644\u0645\u0627\u0630\u0627 \u062a\u064f\u0639\u062f \u0645\u0646\u0635\u0629 QuestionPro \u0623\u0641\u0636\u0644 \u0645\u0646\u0635\u0629 \u062a\u062c\u0631\u0628\u0629 \u0631\u0642\u0645\u064a\u0629 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627:  <\/p>\n\n<p><\/p><h3>Strong Experience Management<\/h3>\n\n<p>\u062a\u0642\u062f\u0645 QuestionPro \u0646\u0647\u062c\u0627\u064b \u0634\u0627\u0645\u0644\u0627\u064b \u0644\u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0646\u0634\u0627\u0621 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0623\u0643\u0645\u0644\u0647\u0627 \u0648\u0645\u0631\u0627\u0642\u0628\u062a\u0647\u0627 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0628\u0633\u0644\u0627\u0633\u0629. \u064a\u0648\u0641\u0631 QuestionPro \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627\u060c \u0628\u062f\u0621\u0627\u064b \u0645\u0646 \u062c\u0645\u0639 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0625\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u0627\u0639\u0631. <\/p>\n\n<p><\/p><h3>Versatile Survey Capabilities<\/h3>\n\n<p>\u064a\u0643\u0645\u0646 \u062c\u0648\u0647\u0631 \u0628\u0631\u0646\u0627\u0645\u062c DXP \u0645\u0646 QuestionPro \u0641\u064a \u0645\u0646\u0635\u0629 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0642\u0648\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u064a\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062c\u0645\u0639 \u0631\u0624\u0649 \u0642\u064a\u0645\u0629 \u0645\u0646 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0641\u064a \u0643\u0644 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644. \u0648\u0628\u0641\u0636\u0644 \u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u062e\u0635\u064a\u0635\u060c \u062a\u064f\u0645\u0643\u0650\u0651\u0646 \u0645\u0646\u0635\u0629 QuestionPro \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0633\u0628 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0627 \u0627\u0644\u062e\u0627\u0635\u0629 \u0648\u062c\u0645\u0639 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630. <\/p>\n\n<p><\/p><h3>Closed-Loop Feedback Mechanism<\/h3>\n\n<p>\u062a\u062a\u0645\u062b\u0644 \u0625\u062d\u062f\u0649 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0628\u0627\u0631\u0632\u0629 \u0641\u064a QuestionPro \u0641\u064a \u0622\u0644\u064a\u0629 \u0627\u0644\u062a\u063a\u0630\u064a\u0629 \u0627\u0644\u0631\u0627\u062c\u0639\u0629 \u0630\u0627\u062a \u0627\u0644\u062d\u0644\u0642\u0629 \u0627\u0644\u0645\u063a\u0644\u0642\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0636\u0645\u0646 \u062c\u0645\u0639 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0635\u0631\u0641 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u064a\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0646\u0634\u0627\u0621 \u062a\u0630\u0627\u0643\u0631 \u0644\u0644\u0645\u0646\u062a\u0642\u062f\u064a\u0646 \u0648\u062a\u062e\u0635\u064a\u0635\u0647\u0627 \u0644\u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0648\u0625\u0638\u0647\u0627\u0631 \u0627\u0644\u062a\u0632\u0627\u0645\u0647\u0627 <a href=\"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a3%d9%87%d9%85-10-%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d9%88%d9%81%d9%88%d8%a7%d8%a6%d8%af-%d9%84%d8%b1%d8%b6%d8%a7-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1\/\">\u0628\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a>. <\/p>\n\n<p><\/p><h3>Personalized Customer Experiences<\/h3>\n\n<p>\u062a\u064f\u0645\u0643\u0650\u0651\u0646 \u0645\u0646\u0635\u0629 QuestionPro \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0645\u064f\u062e\u0635\u064e\u0651\u0635\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u062a\u0644\u0642\u0649 \u0635\u062f\u0649 \u0644\u062f\u0649 \u0639\u0645\u0644\u0627\u0626\u0647\u0627. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0648\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062a\u062c\u0632\u0626\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0641\u0631\u0627\u062f\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u0631\u0648\u0627\u0628\u0637 \u0623\u0639\u0645\u0642 \u0648\u0648\u0644\u0627\u0621 \u0623\u0639\u0645\u0642. <\/p>\n\n<p><\/p><h3>Integration Capabilities<\/h3>\n\n<p>\u064a\u062a\u0643\u0627\u0645\u0644 QuestionPro \u0628\u0633\u0644\u0627\u0633\u0629 \u0645\u0639 \u0645\u062c\u0645\u0648\u0639\u0629 \u0643\u0628\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u062a\u062c\u0627\u0631\u0628\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631. \u0648\u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0623\u0646\u0638\u0645\u0629 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\u0633\u0644\u0633\u0629 \u0648\u0645\u062e\u0635\u0635\u0629 \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0627. \u0648\u062a\u0648\u0641\u0631 \u0623\u0641\u0636\u0644 10 \u0645\u0646\u0635\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0631\u0642\u0645\u064a\u0629 DXPs \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u0629 \u0623\u0639\u0644\u0627\u0647 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0648\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0644\u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0625\u0646\u0634\u0627\u0621 \u062a\u062c\u0627\u0631\u0628 \u0645\u0642\u0646\u0639\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u062a\u0639\u0632\u0632 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0648\u0627\u0644\u0648\u0644\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a.   <\/p>\n\n<p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0642\u0648\u0629 \u0623\u062f\u0648\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0647\u0630\u0647\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0646 \u062a\u0638\u0644 \u0641\u064a \u0635\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0648\u0625\u0633\u0639\u0627\u062f \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0641\u064a \u0643\u0644 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644. \u062a\u064f\u0639\u062f QuestionPro \u0623\u0641\u0636\u0644 \u0623\u062f\u0627\u0629 \u0644\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0646\u0638\u0631\u064b\u0627 \u0644\u0642\u062f\u0631\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629 \u0641\u064a \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0645\u064a\u0632\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u0645\u062a\u0627\u0632\u0629 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 <a href=\"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a3%d8%aa%d9%85%d8%aa%d8%a9-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b9%d9%86%d8%a7%d8%b5%d8%b1\/\">\u0623\u062a\u0645\u062a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c<\/a> \u0648\u0648\u0627\u062c\u0647\u062a\u0647\u0627 \u0633\u0647\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u060c \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629\u060c \u0648\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u062e\u0635\u064a\u0635.   <\/p>\n\n<p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062e\u062a\u064a\u0627\u0631 QuestionPro\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0627\u0631\u0628\u0647\u0627 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0633\u064a\u0627\u0642\u064a\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0646\u0645\u0648 \u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0627\u0644\u062d\u0627\u0644\u064a. \u0627\u062a\u0635\u0644 \u0628\u0641\u0631\u064a\u0642 QuestionPro \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a. <\/p>\n\n<p><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><button>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f<\/button><\/a> <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><button>\u0639\u0646 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/button><\/a><\/p>\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 (FAQ)<\/h2>\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1716797055713\"><strong class=\"schema-faq-question\">Q1.  <strong>\u0645\u0627 \u0647\u064a \u0645\u0646\u0635\u0629 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (DXP)\u061f<\/strong><\/strong> <p class=\"schema-faq-answer\">\u0625\u0646 DXP \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u064f\u0645\u0643\u0650\u0651\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0631\u0642\u0645\u064a\u0629 \u062c\u0630\u0627\u0628\u0629 \u0639\u0628\u0631 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1716798844157\"><strong class=\"schema-faq-question\">Q2.  <strong>\u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0628\u0631\u0646\u0627\u0645\u062c DXP\u061f<\/strong><\/strong> <p class=\"schema-faq-answer\">\u062a\u0634\u0645\u0644 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u062a\u062e\u0635\u064a\u0635\u060c \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1716798865198\"><strong class=\"schema-faq-question\">Q3.  <strong>\u0647\u0644 \u0645\u0646\u0627\u0633\u0650\u0628\u0627\u062a DXPs \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629\u061f<\/strong><\/strong> <p class=\"schema-faq-answer\">\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u062a\u0642\u0644\u064a\u062f\u064a\u064b\u0627 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629\u060c \u0625\u0644\u0627 \u0623\u0646 \u0647\u0646\u0627\u0643 \u062d\u0644\u0648\u0644 DXP \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0648\u064a\u0631 \u0645\u062a\u0627\u062d\u0629 \u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1716798888991\"><strong class=\"schema-faq-question\">Q4.  <strong>\u0647\u0644 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0641\u064a \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f<\/strong><\/strong> <p class=\"schema-faq-answer\">\u0646\u0639\u0645\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0648\u0641\u064a\u0631 \u062a\u062c\u0627\u0631\u0628 \u0645\u062e\u0635\u0635\u0629 \u0648\u0633\u0644\u0633\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0645\u0646\u0627\u0641\u0630 \u062a\u062c\u0631\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0646 \u062a\u062d\u0633\u0646 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0639\u0644\u0649 \u0645\u0646 \u0623\u064a \u0648\u0642\u062a \u0645\u0636\u0649. \u0641\u0647\u0645 \u064a\u062a\u0648\u0642\u0639\u0648\u0646 \u062a\u062c\u0627\u0631\u0628 \u0633\u0644\u0633\u0629 \u0648\u0645\u062e\u0635\u0635\u0629 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0625\u0644\u0649 [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":858807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1193],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u066a\u066a\u0639\u0646\u0648\u0627\u0646\u066a\u066a<\/title>\n<meta name=\"description\" content=\"\u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0646\u0635\u0627\u062a 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content=\"\u066a\u066a\u0639\u0646\u0648\u0627\u0646\u066a\u066a\" \/>\n<meta property=\"og:description\" content=\"\u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0623\u0645\u0631 \u0645\u0647\u0645 \u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0627\u0633\u062a\u0643\u0634\u0641 \u0642\u0648\u0629 \u0623\u0641\u0636\u0644 10 \u0645\u0646\u0635\u0627\u062a \u0631\u0642\u0645\u064a\u0629 \u0641\u064a \u0639\u0627\u0645 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/ar\/%d9%85%d9%86%d8%b5%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b1%d9%82%d9%85%d9%8a%d8%a9-%d9%85%d8%a7-%d9%87%d9%8a-%d9%88%d8%a3%d9%81%d8%b6%d9%84-%d8%a7%d9%84%d9%85%d9%86\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta 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