{"id":378492,"date":"2022-06-23T05:26:29","date_gmt":"2022-06-23T12:26:29","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=378492"},"modified":"2025-08-18T02:34:52","modified_gmt":"2025-08-18T09:34:52","slug":"types-of-customer-experience-management-surveys","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ar\/types-of-customer-experience-management-surveys\/","title":{"rendered":"\u0623\u0646\u0648\u0627\u0639 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0625\u062f\u0627\u0631\u0629"},"content":{"rendered":"

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    \n
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      \n
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        \n
      1. \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0644\u062d\u0638\u064a\u0629\u00a0<\/b><\/li>\n<\/ol>\n

        \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0648\u0631\u0627\u0621 \u062a\u0628\u062f\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0639\u0644\u0627\u0645\u0627\u062a\u0647\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u0648 \u0634\u0639\u0648\u0631\u0647\u0645 \u0628\u0639\u062f\u0645 \u0627\u0644\u062a\u0642\u062f\u064a\u0631.<\/p>\n

        \u0628\u0635\u0641\u062a\u0643 \u062e\u0628\u064a\u0631\u064b\u0627 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0641\u0625\u0646 \u0647\u062f\u0641\u0643 \u0647\u0648 \u062c\u0639\u0644\u0647\u0645 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u0648\u0633\u0645\u0627\u0639\u0647\u0645 \u062e\u0644\u0627\u0644 \u0631\u062d\u0644\u062a\u0647\u0645 \u0645\u0639\u0643. \u062a\u062a\u0645\u062b\u0644 \u0625\u062d\u062f\u0649 \u0637\u0631\u0642 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u0641\u064a \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0648\u062c\u0648\u062f \u0646\u0638\u0627\u0645 \u062f\u0627\u0626\u0645\u064b\u0627 \u0644\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0625\u0644\u0649 \u0635\u0648\u062a \u0627\u0644\u0639\u0645\u064a\u0644.\u00a0<\/span><\/p>\n

        \u0641\u0643\u0631 \u0641\u064a \u0633\u0624\u0627\u0644 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0630\u064a \u062a\u062a\u0644\u0642\u0627\u0647 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0639\u062f \u0627\u0646\u062a\u0647\u0627\u0621 \u0645\u0643\u0627\u0644\u0645\u0629 \u0645\u0639 \u0623\u062d\u062f \u0645\u0645\u062b\u0644\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0648\u064a\u0637\u0644\u0628 \u0645\u0646\u0643 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0645\u0648\u0638\u0641\u064a \u0627\u0644\u062f\u0639\u0645\u061f\u00a0<\/span><\/p>\n

        \u0647\u0630\u0627 \u0641\u0648\u0631\u064a \u0648\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0643\u0645\u0627 \u064a\u062d\u0635\u0644. \u062a\u064f\u062c\u0631\u0649 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0644\u062d\u0638\u064a\u0629 \u0628\u0639\u062f \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u060c \u0639\u0644\u0649 \u0639\u0643\u0633 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u062a\u0641\u0631\u0642\u0629 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0628\u0639\u062f \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a.\u00a0\u00a0<\/span><\/p>\n

        \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u0637\u0644\u0628 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0623\u062b\u0646\u0627\u0621 \u0627\u0646\u062a\u0638\u0627\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0642\u0627\u0626\u0645\u0629 \u0627\u0646\u062a\u0638\u0627\u0631 \u060c \u0623\u0648 \u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u062f\u062e\u0648\u0644 \u0641\u064a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u060c \u0623\u0648 \u0637\u0644\u0628 \u0627\u0644\u0642\u0647\u0648\u0629 \u0648\u0627\u0644\u062e\u0628\u0632 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.\u00a0\u00a0\u00a0<\/span><\/p>\n

        \u00a0<\/span><\/p>\n

        \u0623\u0646\u0648\u0627\u0639 \u0642\u064a\u0627\u0633\u0627\u062a \/ \u062f\u0631\u062c\u0627\u062a \/ \u0623\u0633\u0626\u0644\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/h3>\n

        \u00a0<\/span><\/p>\n

        \u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u0644\u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u062c\u0648\u062f\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f \u0643\u0644 \u0641\u0631\u064a\u0642 \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0633\u062a\u062d\u0642 \u0643\u0644 \u0647\u0630\u0627 \u0627\u0644\u062c\u0647\u062f \u0633\u064a\u0642\u0627\u0631\u0646 \u0623\u062f\u0627\u0626\u0647 \u0645\u0639 \u0645\u0646\u0627\u0641\u0633\u064a\u0647 \u0648\u064a\u062e\u0637\u0637 \u0648\u0641\u0642\u064b\u0627 \u0644\u0630\u0644\u0643. \u0641\u0642\u0637 \u0645\u0627 \u0647\u0648 \u0627\u0644\u0645\u0639\u064a\u0627\u0631 \u0641\u064a \u0645\u062c\u0627\u0644 \u0639\u0645\u0644\u0643\u061f\u00a0<\/span><\/p>\n

          \n
        1. \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c (NPS)<\/b><\/li>\n<\/ol>\n

          “\u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 \u0645\u0646 0 \u0625\u0644\u0649 10 \u060c \u0645\u0627 \u0645\u062f\u0649 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0623\u0646 \u062a\u0648\u0635\u064a \u0628\u0646\u0627 \u0625\u0644\u0649 \u0635\u062f\u064a\u0642 \u0623\u0648 \u0632\u0645\u064a\u0644\u061f”<\/span><\/i><\/p>\n

          \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0643\u0644\u0627\u0633\u064a\u0643\u064a \u0627\u0644\u0630\u064a \u064a\u064f\u0637\u0631\u062d \u0639\u0644\u064a\u0643 \u0641\u064a \u0643\u0644 \u0645\u0643\u0627\u0646 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0644\u0627\u0626\u0643 \u0623\u0648 \u0639\u062f\u0645\u0647 \u0644\u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \/ \u0645\u0646\u062a\u062c \/ \u062e\u062f\u0645\u0629 \u0647\u0648 \u0633\u0624\u0627\u0644 NPS. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062a\u0645 \u0625\u062c\u0631\u0627\u0624\u0647 \u0639\u0644\u0649 \u0634\u0643\u0644 \u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u0645\u0646 \u062c\u0632\u0623\u064a\u0646 \u060c \u0645\u0627 \u0633\u0628\u0642 \u0647\u0648 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 \u0645\u0633\u062d NPS. \u0627\u0637\u0631\u062d \u0633\u0624\u0627\u0644 \u0645\u062a\u0627\u0628\u0639\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0633\u0628\u0628 \u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0643 \u0628\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u0642\u0627\u0645\u0648\u0627 \u0628\u0647\u0627 \u060c \u0648\u0642\u062f \u0627\u0646\u062a\u0647\u064a\u062a!\u00a0<\/span><\/p>\n

          \u0625\u0646\u0647\u0627 \u0623\u0628\u0633\u0637 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0644\u062a\u062c\u0645\u064a\u0639 \u0631\u0624\u0649 \u0630\u0643\u064a\u0629. \u062a\u0645\u0646\u062d\u0643 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a NPS \u0641\u0631\u0635\u0629 \u0644\u0644\u062a\u0646\u0642\u064a\u0628 \u0639\u0646 \u0627\u0644\u0645\u0631\u0648\u062c\u064a\u0646 (\u0627\u0644\u0645\u0639\u062c\u0628\u064a\u0646 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629) \u0644\u0623\u0646\u0647\u0645 \u0647\u0645 \u0627\u0644\u0630\u064a\u0646 \u0635\u0646\u0641\u0648\u0643 \u0628\u062f\u0631\u062c\u0629 \u0639\u0627\u0644\u064a\u0629 – \u062a\u0633\u0639\u0629 \u0623\u0648 \u0639\u0634\u0631\u0629 \u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 \u0645\u0646 1 \u0625\u0644\u0649 10. \u0647\u0624\u0644\u0627\u0621 \u0647\u0645 \u0627\u0644\u062d\u0631\u0627\u0633 \u060c \u0627\u0644\u0645\u062a\u062d\u0645\u0633\u0648\u0646 \u0627\u0644\u0645\u062e\u0644\u0635\u0648\u0646 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0630\u064a\u0646 \u0633\u064a\u0639\u0648\u062f\u0648\u0646 \u0648\u064a\u062d\u064a\u0644\u0648\u0646\u0643 \u0641\u064a \u0643\u0644 \u0645\u0631\u0629.\u00a0<\/span><\/p>\n

          \u0648\u0628\u0627\u0644\u0645\u062b\u0644 \u060c \u062a\u0634\u064a\u0631 NPS \u0623\u064a\u0636\u064b\u0627 \u0625\u0644\u0649 \u062d\u0635\u062a\u0643 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u0642\u062f\u064a\u0646 (\u0644\u0627 \u0642\u0648\u0644\u0648\u0627) \u0627\u0644\u0630\u064a\u0646 \u0635\u0646\u0641\u0648\u0643 \u0639\u0644\u0649 \u0623\u0646\u0643 \u063a\u064a\u0631 \u0633\u0639\u064a\u062f \u0645\u0646 0 \u0625\u0644\u0649 6. \u0627\u062d\u062a\u0631\u0633 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0644\u0623\u0646\u0647\u0645 \u0647\u0645 \u0627\u0644\u0630\u064a\u0646 \u062e\u0630\u0644\u062a\u0647\u0645. \u0648\u0647\u0645 \u0642\u0627\u062f\u0631\u0648\u0646 \u0639\u0644\u0649 \u0625\u062d\u062f\u0627\u062b \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0636\u0631\u0631 \u0644\u062a\u0635\u0648\u0631 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.\u00a0<\/span><\/p>\n

          \u0647\u0646\u0627\u0643 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u0648\u0633\u0637 \u0627\u0644\u0628\u064a\u0646\u064a \u0627\u0644\u0633\u0644\u0628\u064a (\u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0645\u0647\u062a\u0645\u0648\u0646) \u0627\u0644\u0630\u064a \u0631\u0628\u0645\u0627 \u064a\u0643\u0648\u0646 \u0642\u062f \u062c\u0639\u0644\u0643 \u063a\u064a\u0631 \u0645\u062a\u062d\u0645\u0633 7-8. \u064a\u062a\u0645 \u0627\u0646\u062a\u0632\u0627\u0639\u0647\u0645 \u0628\u0633\u0647\u0648\u0644\u0629 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0625\u0630\u0627 \u0644\u0645 \u062a\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u062a\u062c\u0631\u0628\u062a\u0647\u0645 \u0628\u0634\u0643\u0644 \u0639\u0627\u062c\u0644.\u00a0<\/span><\/p>\n

          \u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u0625\u062c\u0631\u0627\u0621 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a NPS \u060c \u0648\u062a\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0641\u064a \u0643\u0644 \u0645\u0643\u0627\u0646 \u0639\u0628\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u060c \u0648\u0647\u064a \u0645\u0631\u0633\u0627\u0629 \u0645\u0648\u062b\u0648\u0642\u0629 \u0644\u0631\u0628\u0637 \u062c\u0647\u0648\u062f \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0628\u0647\u0627.\u00a0<\/span><\/p>\n

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            \n
          1. \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 (CES)\u00a0<\/b><\/li>\n<\/ol>\n

            “\u0645\u0627 \u0645\u062f\u0649 \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0634\u0631\u0643\u062a\u0646\u0627 \u0627\u0644\u064a\u0648\u0645\u061f”<\/span><\/i><\/p>\n

            \u0647\u0644 \u0639\u0645\u0644\u064a\u062a\u0643 \u062a\u062c\u0639\u0644\u0647\u0645 \u064a\u0642\u0641\u0632\u0648\u0646 \u0639\u0628\u0631 \u0627\u0644\u0623\u0637\u0648\u0627\u0642\u061f \u0647\u0644 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0648\u0643\u064a\u0644 \u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u062d\u0642\u064a\u0642\u064a\u061f \u0647\u0644 \u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u0628\u0633\u064a\u0637 \u064a\u0623\u062e\u0630\u0647\u0645 \u0625\u0644\u0649 \u0633\u0646\u061f \u064a\u062e\u0628\u0631\u0643 CES \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0642\u0648\u0645 \u0628\u0630\u0644\u0643 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u0623\u0648 \u062a\u062c\u0639\u0644\u0647 \u0635\u0639\u0628\u064b\u0627 \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0645\u0628\u0631\u0631.\u00a0<\/span><\/p>\n

            \u062f\u0631\u062c\u0629 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/a> \u0645\u062f\u0649 \u0641\u0639\u0627\u0644\u064a\u062a\u0643 \u0641\u064a \u0625\u0646\u0634\u0627\u0621 \u062a\u062c\u0631\u0628\u0629 \u0645\u0631\u064a\u062d\u0629 \u0644\u0639\u0645\u064a\u0644\u0643. \u062a\u0624\u0643\u062f \u0634\u0631\u0643\u0629 Forrester \u0639\u0644\u0649 \u0623\u0646 \u062a\u0633\u0647\u064a\u0644 \u0639\u062b\u0648\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0647\u0627 \u0647\u0648 \u0639\u0646\u0635\u0631 \u062d\u064a\u0648\u064a \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0623\u0643\u0645\u0644\u0647\u0627.\u00a0<\/span><\/p>\n

            \u0644\u0645\u0627\u0630\u0627 \u062a\u0633\u062a\u062e\u062f\u0645 CES \u0644\u0642\u064a\u0627\u0633 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f<\/b><\/p>\n

            CES \u0645\u0642\u064a\u0627\u0633 \u0628\u0633\u064a\u0637 \u060c \u0648\u0644\u0643\u0646\u0647 \u0623\u064a\u0636\u064b\u0627 \u062f\u0642\u064a\u0642 \u0644\u0644\u063a\u0627\u064a\u0629! \u0641\u064a \u0639\u0627\u0644\u0645 \u062d\u064a\u062b \u0627\u0644\u0633\u0647\u0648\u0644\u0629 \u0647\u064a \u0627\u0644\u0627\u0633\u0645 \u0627\u0644\u0623\u0648\u0633\u0637 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u062a\u062a\u062d\u0642\u0642 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u0645\u062f\u0649 \u0623\u062f\u0627\u0626\u0647\u0627 \u0627\u0644\u062c\u064a\u062f \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0635\u062f\u062f.\u00a0<\/span><\/p>\n

            \u062a\u0634\u064a\u0631 \u0627\u0644\u0625\u062d\u0635\u0627\u0621\u0627\u062a \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u062f\u0641\u0639 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0642\u0627\u0628\u0644 \u062a\u062c\u0631\u0628\u0629 \u0623\u0633\u0647\u0644. \u0648\u062a\u0633\u0644\u0637 CES \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0641\u064a\u0647\u0627 \u0623\u0643\u062b\u0631. \u064a\u062a\u0645 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u062d\u0648\u0627\u062c\u0632 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0645\u062d\u0628\u0637\u0629 \u0648\u0627\u0644\u0641\u0648\u0627\u0642 \u0641\u064a \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0635\u0641\u0642\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0633\u062d CES \u0628\u0633\u064a\u0637 \u060c \u0648\u064a\u0645\u0643\u0646\u0643 \u062d\u062a\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631 A \/ B \u0628\u062f\u0648\u0646 \u0645\u062c\u0647\u0648\u062f.\u00a0<\/span><\/p>\n

            \u062a\u0639\u062a\u0628\u0631 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0642\u064a\u0627\u0633\u064b\u0627 \u0645\u0631\u0646\u064b\u0627 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0648\u064a\u0645\u0643\u0646 \u062a\u0637\u0628\u064a\u0642\u0647 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u060c \u0648\u0628\u0641\u0636\u0644\u0647 \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0628\u0633\u064a\u0637\u0629 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0641\u064a \u0643\u0644 \u0645\u0643\u0627\u0646.\u00a0\u00a0<\/span><\/p>\n

            \u0644\u0645\u0627\u0630\u0627 \u062a\u062e\u062a\u0627\u0631 QuestionPro \u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a CES\u061f<\/b><\/p>\n

            \u064a\u062d\u062a\u0648\u064a QuestionPro \u0639\u0644\u0649 \u0645\u0646\u062c\u0645 \u0645\u0646 \u0627\u0644\u0642\u0648\u0627\u0644\u0628 \u0627\u0644\u0645\u0641\u064a\u062f\u0629 \u0644\u0623\u064a \u0634\u0631\u0643\u0629 \u062a\u0631\u063a\u0628 \u0641\u064a \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u062f\u0631\u062c\u0629 CES \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627. \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0642\u0648\u0627\u0644\u0628 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0627\u0644\u0645\u0646\u0633\u0642\u0629 \u0645\u0646 \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u064a\u0641\u0643\u0631 \u0641\u064a\u0647 \u0639\u0645\u0644\u0627\u0624\u0643 \u0628\u0627\u0644\u0636\u0628\u0637 \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0643 \u0623\u0648 \u0635\u0648\u0631\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.\u00a0<\/span><\/p>\n

            \u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643 \u060c \u0645\u0646 \u0627\u0644\u0645\u0624\u0643\u062f \u0623\u0646 \u0645\u064a\u0632\u0627\u062a QuestionPro \u0627\u0644\u063a\u0646\u064a\u0629 \u060c \u0648\u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0627 \u060c \u0648\u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u0641\u0634\u0644 \u060c \u0633\u062a\u0630\u0647\u0644\u0643 \u0628\u0639\u064a\u062f\u064b\u0627!<\/span><\/p>\n

              \n
            1. \u062f\u0631\u062c\u0629 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CSAT)\u00a0<\/b><\/li>\n<\/ol>\n

              “\u0643\u064a\u0641 \u062a\u0642\u064a\u0645 \u0645\u062f\u0649 \u0631\u0636\u0627\u0643 \u200b\u200b\u0627\u0644\u0639\u0627\u0645 \u0639\u0646 [\u0627\u0644\u0633\u0644\u0639 \/ \u0627\u0644\u062e\u062f\u0645\u0629] \u0627\u0644\u062a\u064a \u062a\u0644\u0642\u064a\u062a\u0647\u0627\u061f”<\/span><\/i><\/p>\n

              \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062f\u0631\u062c\u0627\u062a CSAT \u0641\u064a \u062c\u0645\u064a\u0639 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a – \u0627\u0644\u0639\u0644\u0627\u0626\u0642\u064a\u0629 \u060c \u0623\u0648 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0629 \u060c \u0623\u0648 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u060c \u0623\u0648 \u0623\u064a \u0634\u064a\u0621 \u0628\u064a\u0646\u0647\u0645\u0627. \u064a\u062a\u0645 \u062f\u0645\u062c\u0647 \u0628\u0633\u0644\u0627\u0633\u0629 \u0641\u064a \u0623\u064a \u0646\u0648\u0639 \u0648\u064a\u0646\u0627\u0633\u0628 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631.\u00a0<\/span><\/p>\n

              CSAT \u0645\u0642\u064a\u0627\u0633\u064b\u0627 \u0645\u0628\u0627\u0634\u0631\u064b\u0627 \u060c \u0648\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0634\u0627\u0631 \u0625\u0644\u064a\u0647 \u0628\u0627\u0644\u0646\u0633\u0628 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u060c \u0648\u064a\u0642\u064a\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0625\u0646 \u0623\u0647\u0645 \u0645\u0627 \u064a\u0645\u064a\u0632 \u0627\u0644\u0643\u0639\u0643\u0629 \u0647\u0648 \u0645\u062f\u0649 \u0628\u0633\u0627\u0637\u062a\u0647\u0627 – \u064a\u0645\u0643\u0646\u0643 \u0641\u064a \u0644\u0645\u062d\u0629 \u0633\u0631\u064a\u0639\u0629 \u062a\u062d\u062f\u064a\u062f \u0645\u062f\u0649 \u0641\u0639\u0627\u0644\u064a\u062a\u0643 \u0641\u064a \u0625\u0646\u062a\u0627\u062c \u0633\u0639\u0627\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0647\u0630\u0647 \u0627\u0644\u0646\u062a\u064a\u062c\u0629.\u00a0<\/span><\/p>\n

              \u0644\u0645\u0627\u0630\u0627 \u0646\u0633\u062a\u062e\u062f\u0645 CSAT \u0644\u0642\u064a\u0627\u0633 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f<\/b><\/p>\n

              \u062a\u0648\u0641\u0631 \u062f\u0631\u062c\u0629 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0631\u0636\u0627 \u0627\u0644\u0639\u0627\u0645 \u0644\u0644\u0639\u0645\u064a\u0644 \u0639\u0646 \u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u0645\u0639\u064a\u0646\u0629.<\/span><\/p>\n

              \u0643\u0646\u0642\u0637\u0629 \u062a\u0644\u062e\u0635 \u062a\u0641\u0627\u0639\u0644\u0627\u062a\u0643 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 CSAT \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0639\u0646\u062f \u062a\u0642\u0633\u064a\u0645 \u062c\u0645\u0647\u0648\u0631\u0643 \u062b\u0645 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0646\u062a\u064a\u062c\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0645\u0646\u062d\u0643 \u0647\u0630\u0647 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0631\u0624\u0649 \u062f\u0642\u064a\u0642\u0629 \u0639\u0646\u062f \u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0641\u0626\u0627\u062a – \u0645\u062b\u0644 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0623\u0648 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0623\u0648 \u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0648 \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u062f\u064a\u0645\u063a\u0631\u0627\u0641\u064a\u0629 \u062b\u0645 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/span><\/p>\n

              \u0644\u0645\u0627\u0630\u0627 \u062a\u062e\u062a\u0627\u0631 QuestionPro \u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a CSAT\u061f<\/b><\/p>\n

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              \u062a\u063a\u0644\u064a\u0641\u2026!<\/b><\/p>\n

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              \u064a\u0642\u062f\u0645 QuestionPro \u0628\u0639\u0636\u064b\u0627 \u0645\u0646 \u0623\u062f\u0648\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0642\u062f\u0645\u064b\u0627 \u0627\u0644\u0645\u062a\u0627\u062d\u0629.<\/b> \u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u0642\u064a\u0645\u0629 \u062d\u0648\u0644 \u0623\u0641\u0643\u0627\u0631 \u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u0645\u0634\u0627\u0639\u0631\u0647\u0645 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 <\/span>\u0628\u0631\u0646\u0627\u0645\u062c QuestionPro CX<\/span><\/a> \u0627\u0644\u064a\u0648\u0645.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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[…]<\/p>\n","protected":false},"author":39,"featured_media":97897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[228],"tags":[],"yoast_head":"\n\u0623\u0646\u0648\u0627\u0639 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0625\u062f\u0627\u0631\u0629 | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u0639\u062a\u0628\u0631 \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u062f\u0642\u064a\u0642\u0629 \u061b \u064a\u0645\u0643\u0646\u0646\u0627 \u0623\u0646 \u0646\u062a\u0641\u0642 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