{"id":729941,"date":"2018-04-19T06:24:26","date_gmt":"2018-04-19T13:24:26","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%d8%a7%d9%84%d8%a8%d9%8a%d8%a7%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d9%86%d9%88%d8%b9%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%a3%d9%86%d9%88%d8%a7%d8%b9-%d9%88%d8%a7\/"},"modified":"2018-04-19T06:24:26","modified_gmt":"2018-04-19T06:24:26","slug":"%d8%a7%d9%84%d8%a8%d9%8a%d8%a7%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d9%86%d9%88%d8%b9%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%a3%d9%86%d9%88%d8%a7%d8%b9-%d9%88%d8%a7","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d8%a8%d9%8a%d8%a7%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d9%86%d9%88%d8%b9%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%a3%d9%86%d9%88%d8%a7%d8%b9-%d9%88%d8%a7\/","title":{"rendered":"\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 &#8211; \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0623\u0646\u0648\u0627\u0639 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u0623\u0645\u062b\u0644\u0629"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0641\u0647\u0631\u0633 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/p>\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#Qualitative_Data_Definition\">\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629: \u0627\u0644\u062a\u0639\u0631\u064a\u0641<\/a><\/li>\n<li><a href=\"#Qualitative_Data_Examples\">\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/a><\/li>\n<li><a href=\"#Importance_of_Qualitative_Data\">\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/a><\/li>\n<li><a href=\"#Qualitative_Data_Collection_Methods_Types_of_Qualitative_Data\">\u0637\u0631\u0642 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 &#8211; \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/a><\/li>\n<li><a href=\"#Qualitative_Data_Analysis\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a<\/a><\/li>\n<li><a href=\"#5_Steps_to_Qualitative_Data_Analysis\">5 \u062e\u0637\u0648\u0627\u062a \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/a><\/li>\n<li><a href=\"#Advantages_of_Qualitative_Data\">\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/a><\/li>\n<li><a href=\"#Disadvantages_of_Qualitative_Data\">\u0639\u064a\u0648\u0628 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/a><\/li>\n<\/ol>\n<\/div>\n<h2><a id=\"Qualitative_Data_Definition\" class=\"blankurl\" href=\"#\"><strong>\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629: \u0627\u0644\u062a\u0639\u0631\u064a\u0641<\/strong><\/a><\/h2>\n<p><span data-preserver-spaces=\"true\">\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u0627\u0631\u0628 \u0648\u062a\u0645\u064a\u0632.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u064a\u0645\u0643\u0646 \u0645\u0644\u0627\u062d\u0638\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0648\u062a\u0633\u062c\u064a\u0644\u0647\u0627. \u0646\u0648\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u0630\u0627 \u063a\u064a\u0631 \u0631\u0642\u0645\u064a \u0628\u0637\u0628\u064a\u0639\u062a\u0647. \u064a\u062a\u0645 \u062c\u0645\u0639 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0637\u0631\u0642 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u060c \u0648\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0641\u0631\u062f\u064a\u0629 \u060c \u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0621 <\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/focus-group\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/span><\/a><span data-preserver-spaces=\"true\">\u0648\u0637\u0631\u0642 \u0645\u0645\u0627\u062b\u0644\u0629. \u062a\u064f\u0639\u0631\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0641\u064a \u0627\u0644\u0625\u062d\u0635\u0627\u0621 \u0623\u064a\u0636\u064b\u0627 \u0628\u0627\u0633\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u0626\u0648\u064a\u0629 &#8211; \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u062a\u0631\u062a\u064a\u0628\u0647\u0627 \u0628\u0634\u0643\u0644 \u0642\u0627\u0637\u0639 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0633\u0645\u0627\u062a \u0648\u062e\u0635\u0627\u0626\u0635 \u0634\u064a\u0621 \u0623\u0648 \u0638\u0627\u0647\u0631\u0629.<\/span><\/p>\n<h3><a id=\"Qualitative_Data_Examples\" class=\"blankurl\" href=\"#\"><strong>\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/strong><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u0633\u0645\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u0626\u0648\u064a\u0629 \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u062a\u062c\u0645\u064a\u0639 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0641\u0642\u064b\u0627 \u0644\u0644\u0641\u0626\u0627\u062a. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u0641\u0643\u0631 \u0641\u064a \u0637\u0627\u0644\u0628 \u064a\u0642\u0631\u0623 \u0641\u0642\u0631\u0629 \u0645\u0646 \u0643\u062a\u0627\u0628 \u0623\u062b\u0646\u0627\u0621 \u0625\u062d\u062f\u0649 \u062c\u0644\u0633\u0627\u062a \u0627\u0644\u0641\u0635\u0644. \u064a\u0639\u0637\u064a \u0627\u0644\u0645\u0639\u0644\u0645 \u0627\u0644\u0630\u064a \u064a\u0633\u062a\u0645\u0639 \u0625\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0637\u0641\u0644 \u0644\u062a\u0644\u0643 \u0627\u0644\u0641\u0642\u0631\u0629. \u0625\u0630\u0627 \u0642\u062f\u0645 \u0627\u0644\u0645\u0639\u0644\u0645 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0637\u0644\u0627\u0642\u0629 \u0648\u0627\u0644\u062a\u0646\u063a\u064a\u0645 \u0648\u0631\u0645\u064a \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u0648\u0636\u0648\u062d \u0641\u064a \u0627\u0644\u0646\u0637\u0642 \u062f\u0648\u0646 \u0625\u0639\u0637\u0627\u0621 \u062f\u0631\u062c\u0629 \u0644\u0644\u0637\u0641\u0644 \u060c \u0641\u0625\u0646 \u0647\u0630\u0627 \u064a\u0639\u062a\u0628\u0631 \u0645\u062b\u0627\u0644\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u062c\u062f\u064b\u0627 \u0641\u0647\u0645 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0648\u0627\u0644\u0643\u0645\u064a\u0629. \u0644\u0627 \u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0641\u064a \u062a\u0639\u0631\u064a\u0641\u0647\u0627 \u0644\u0644\u0633\u0645\u0627\u062a \u060c \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0645\u064a\u0629 \u062a\u062f\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0623\u0631\u0642\u0627\u0645.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0644\u0643\u064a\u0643 \u0628\u0627\u0644\u0644\u0648\u0646 \u0627\u0644\u0628\u0631\u062a\u0642\u0627\u0644\u064a \u0648\u0627\u0644\u0623\u0632\u0631\u0642 \u0648\u0627\u0644\u0623\u0633\u0648\u062f (\u0646\u0648\u0639\u064a).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0646\u0627\u062b \u0644\u0647\u0627 \u0634\u0639\u0631 \u0628\u0646\u064a \u060c \u0623\u0633\u0648\u062f \u060c \u0623\u0634\u0642\u0631 \u060c \u0648\u0623\u062d\u0645\u0631 (\u0646\u0648\u0639\u064a).<\/span><\/li>\n<\/ul>\n<p>\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0645\u064a\u0629 \u0647\u064a \u0623\u064a \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0641\u064a \u0627\u0644\u062d\u0633\u0627\u0628 \u0627\u0644\u0631\u064a\u0627\u0636\u064a \u0623\u0648 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a. \u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u0634\u0643\u0644 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0648\u0627\u0642\u0639\u064a\u0629 \u062a\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0627\u0644\u0627\u0634\u062a\u0642\u0627\u0642\u0627\u062a \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629. \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0645\u064a\u0629 \u0644\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0623\u0633\u0626\u0644\u0629 \u0645\u062b\u0644 \u0643\u0645\u061f \u0643\u0645 \u0645\u0631\u0629\u061f \u0643\u0645 \u062b\u0645\u0646\u061f \u064a\u0645\u0643\u0646 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u0629 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646\u0647\u0627.<\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0641\u0647\u0645 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0648\u0627\u0644\u0643\u0645\u064a\u0629 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u060c \u0645\u0646 \u0627\u0644\u0623\u0641\u0636\u0644 \u0645\u0644\u0627\u062d\u0638\u0629 \u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0639\u064a\u0646\u0629 \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u0639\u0631\u064a\u0641\u0647\u0627. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 <a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-data\/\">\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0645\u064a\u0629<\/a> .<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u064a\u0648\u062c\u062f \u0623\u0631\u0628\u0639 \u0643\u0639\u0643\u0627\u062a \u0648\u062b\u0644\u0627\u062b \u0642\u0637\u0639 \u0645\u0627\u0641\u0646 \u0645\u062d\u0641\u0648\u0638\u0629 \u0641\u064a \u0627\u0644\u0633\u0644\u0629 (\u0643\u0645\u064a\u0629).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0643\u0648\u0628 \u0648\u0627\u062d\u062f \u0645\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u063a\u0627\u0632\u064a\u0629 \u064a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 97.5 \u0633\u0639\u0631\u0629 \u062d\u0631\u0627\u0631\u064a\u0629 (\u0643\u0645\u064a\u0629).<\/span><\/li>\n<\/ul>\n<h3><a id=\"Importance_of_Qualitative_Data\" class=\"blankurl\" href=\"#\"><strong>\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/strong><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0645\u0647\u0645\u0629 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0645\u0639\u064a\u0646 \u0644\u0644\u0633\u0645\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u0635\u0627\u0626\u0635. \u064a\u0633\u0645\u062d \u0644\u0644\u0625\u062d\u0635\u0627\u0626\u064a \u0623\u0648 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0628\u062a\u0634\u0643\u064a\u0644 \u0645\u0639\u0644\u0645\u0627\u062a \u064a\u0645\u0643\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u0645\u0644\u0627\u062d\u0638\u0629 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u062a\u0648\u0641\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0631\u0627\u0642\u0628\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0627\u0644\u0645 \u0645\u0646 \u062d\u0648\u0644\u0647\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0628\u0627\u062d\u062b \u0627\u0644\u0633\u0648\u0642 \u060c \u064a\u0633\u0627\u0639\u062f \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0641\u064a \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0623\u0633\u0626\u0644\u0629 \u0645\u062b\u0644 \u060c \u0645\u0646 \u0647\u0645 \u0639\u0645\u0644\u0627\u0624\u0647\u0645 \u060c \u0648\u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0648\u0627\u062c\u0647\u0648\u0646\u0647\u0627 \u060c \u0648\u0623\u064a\u0646 \u064a\u062d\u062a\u0627\u062c\u0648\u0646 \u0625\u0644\u0649 \u062a\u0631\u0643\u064a\u0632 \u0627\u0646\u062a\u0628\u0627\u0647\u0647\u0645 \u060c \u0628\u062d\u064a\u062b \u064a\u062a\u0645 \u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u062a\u062a\u0639\u0644\u0642 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0628\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0646\u0627\u0633 \u0623\u0648 \u062a\u0635\u0648\u0631\u0627\u062a\u0647\u0645<\/strong> \u060c \u0648\u0645\u0627 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0647. \u0641\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0645\u064a\u0629 \u060c \u064a\u062a\u0645 \u062a\u0648\u062b\u064a\u0642 \u0647\u0630\u0647 \u0627\u0644\u062a\u0635\u0648\u0631\u0627\u062a \u0648\u0627\u0644\u0639\u0648\u0627\u0637\u0641. \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u062d\u062f\u062b \u0628\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0648\u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0648\u0643\u0641\u0627\u0621\u0629.<\/span><\/p>\n<h3><a id=\"Qualitative_Data_Collection_Methods_Types_of_Qualitative_Data\" class=\"blankurl\" href=\"#\"><strong>\u0637\u0631\u0642 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 &#8211; \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/strong><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0627\u0633\u062a\u0643\u0634\u0627\u0641\u064a\u0629 \u061b \u0623\u0646\u0647\u0627 \u062a\u0646\u0637\u0648\u064a \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0648\u0628\u062d\u062b \u0645\u062a\u0639\u0645\u0642. \u062a\u0631\u0643\u0632 \u0637\u0631\u0642 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a \u0639\u0644\u0649 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u0627\u0644\u0627\u0633\u062a\u062f\u0644\u0627\u0644 \u0648\u0627\u0644\u062f\u0648\u0627\u0641\u0639 \u061b \u0648\u0645\u0646 \u062b\u0645 \u064a\u062a\u0639\u0645\u0642\u0648\u0646 \u0623\u0643\u062b\u0631 \u0645\u0646 \u062d\u064a\u062b <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/\">\u0627\u0644\u0628\u062d\u062b<\/a> . \u0646\u0638\u0631\u064b\u0627 \u0644\u0623\u0646\u0647 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u060c \u064a\u0641\u0636\u0644 \u0627\u0644\u0628\u0627\u062d\u062b\u0648\u0646 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0623\u0648 \u0623\u062f\u0648\u0627\u062a <a href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\">\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/a> \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0625\u0644\u0649 \u062d\u062f \u0645\u062d\u062f\u0648\u062f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u064a\u0645\u0627 \u064a\u0644\u064a <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-data-collection-methods\/\">\u0637\u0631\u0642 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/a> :<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118645\" src=\"http:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/04\/19-Qualitative-Data-Collection-min.jpg\" alt=\"\u0637\u0631\u0642 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629\" width=\"992\" height=\"632\"><\/p>\n<p>&nbsp;<\/p>\n<p><b>1. \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0641\u0631\u062f\u064a\u0629:<\/b> \u0647\u064a \u0625\u062d\u062f\u0649 \u0623\u062f\u0648\u0627\u062a \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u064b\u0627 \u0644\u0644\u0628\u062d\u062b \u0627\u0644\u0646\u0648\u0639\u064a \u060c \u0648\u064a\u0631\u062c\u0639 \u0630\u0644\u0643 \u0623\u0633\u0627\u0633\u064b\u0627 \u0625\u0644\u0649 \u0646\u0647\u062c\u0647\u0627 \u0627\u0644\u0634\u062e\u0635\u064a. \u064a\u0642\u0648\u0645 \u0627\u0644\u0642\u0627\u0626\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0629 \u0623\u0648 \u0627\u0644\u0628\u0627\u062d\u062b \u0628\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0646 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u064a \u062a\u0645\u062a \u0645\u0642\u0627\u0628\u0644\u062a\u0647 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0648\u0627\u062d\u062f \u0644\u0648\u0627\u062d\u062f. \u0642\u062f \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0629 \u063a\u064a\u0631 \u0631\u0633\u0645\u064a\u0629 \u0648\u063a\u064a\u0631 \u0645\u0646\u0638\u0645\u0629 &#8211; \u0645\u062d\u0627\u062f\u062b\u0629. <span data-preserver-spaces=\"true\">\u0641\u064a \u0627\u0644\u063a\u0627\u0644\u0628<\/span> \u064a\u062a\u0645 \u0637\u0631\u062d <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/what-are-open-ended-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u0641\u062a\u0648\u062d\u0629<\/span><\/a> <span data-preserver-spaces=\"true\">\u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627<\/span> \u060c \u0645\u0639 \u0627\u0644\u0633\u0645\u0627\u062d \u0644\u0644\u0645\u062d\u0627\u0648\u0631 \u0628\u062a\u062f\u0641\u0642 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u0644\u064a \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0637\u0631\u062d\u0647\u0627.<\/p>\n<p><b>2. \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632:<\/b> \u064a\u062a\u0645 \u0630\u0644\u0643 \u0641\u064a \u0625\u0637\u0627\u0631 \u0645\u0646\u0627\u0642\u0634\u0629 \u062c\u0645\u0627\u0639\u064a\u0629. \u062a\u0642\u062a\u0635\u0631 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0639\u0644\u0649 6-10 \u0623\u0634\u062e\u0627\u0635 \u060c \u0648\u064a\u062a\u0645 \u062a\u0639\u064a\u064a\u0646 \u0648\u0633\u064a\u0637 \u0644\u0644\u0625\u0634\u0631\u0627\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0642\u0634\u0629 \u0627\u0644\u062c\u0627\u0631\u064a\u0629.<\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u0641\u0631\u0632\u0647\u0627 \u060c \u0642\u062f \u064a\u0643\u0648\u0646 \u0644\u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0634\u064a\u0621 \u0645\u0634\u062a\u0631\u0643. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u0633\u064a\u062e\u062a\u0627\u0631 \u0627\u0644\u0628\u0627\u062d\u062b \u0627\u0644\u0630\u064a \u064a\u062c\u0631\u064a \u062f\u0631\u0627\u0633\u0629 \u0639\u0644\u0649 \u0639\u062f\u0627\u0626\u064a \u0627\u0644\u0645\u0636\u0645\u0627\u0631 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0645\u0627\u0631\u0633\u0648\u0646 \u0633\u0628\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u0636\u0645\u0627\u0631 \u0623\u0648 \u0639\u062f\u0627\u0626\u064a \u0627\u0644\u0645\u0636\u0645\u0627\u0631 \u0648\u0644\u062f\u064a\u0647\u0645 \u0645\u0639\u0631\u0641\u0629 \u0643\u0627\u0641\u064a\u0629 \u0628\u0627\u0644\u0645\u0648\u0636\u0648\u0639.<\/span><\/p>\n<p><b>3. \u062d\u0641\u0638 \u0627\u0644\u0633\u062c\u0644\u0627\u062a:<\/b> \u062a\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0627\u062a \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u0629 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0628\u0627\u0644\u0641\u0639\u0644 \u0648\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0645\u0627\u062b\u0644\u0629 \u0643\u0645\u0635\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062c\u062f\u064a\u062f. \u0625\u0646\u0647 \u0645\u0634\u0627\u0628\u0647 \u0644\u0644\u0630\u0647\u0627\u0628 \u0625\u0644\u0649 \u0627\u0644\u0645\u0643\u062a\u0628\u0629. \u0647\u0646\u0627\u0643 \u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0631\u0621 \u0623\u0646 \u064a\u0631\u0627\u062c\u0639 \u0627\u0644\u0643\u062a\u0628 \u0648\u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u0645\u0631\u062c\u0639\u064a\u0629 \u0627\u0644\u0623\u062e\u0631\u0649 \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0641\u064a \u0627\u0644\u0628\u062d\u062b.<\/p>\n<p><b>4. \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629:<\/b> \u0641\u064a \u0637\u0631\u064a\u0642\u0629 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0647\u0630\u0647 \u060c \u064a\u063a\u0645\u0631 \u0627\u0644\u0628\u0627\u062d\u062b \u0646\u0641\u0633\u0647 \/ \u0646\u0641\u0633\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u064a\u0648\u062c\u062f \u0641\u064a\u0647 \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u0648\u0646 \u060c \u0648\u064a\u0631\u0627\u0642\u0628 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0628\u0627\u0647\u062a\u0645\u0627\u0645 \u0648\u064a\u062f\u0648\u0646 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a. \u064a\u064f\u0639\u0631\u0641 \u0647\u0630\u0627 \u0628\u0627\u0633\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629.<\/p>\n<p><span style=\"font-weight: 400;\">\u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u062a\u062f\u0648\u064a\u0646 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u060c \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0637\u0631\u0642 \u0627\u0644\u062a\u0648\u062b\u064a\u0642 \u0627\u0644\u0623\u062e\u0631\u0649 \u060c \u0645\u062b\u0644 \u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0648\u0627\u0644\u0635\u0648\u062a \u0648\u0627\u0644\u062a\u0635\u0648\u064a\u0631 \u0648\u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0645\u0645\u0627\u062b\u0644\u0629.<\/span><\/p>\n<p><b>5. <a href=\"https:\/\/www.questionpro.com\/blog\/longitudinal-study\/\">\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0637\u0648\u0644\u064a\u0629<\/a> :<\/b> \u064a\u062a\u0645 \u062a\u0646\u0641\u064a\u0630 \u0637\u0631\u064a\u0642\u0629 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u0630\u0647 \u0639\u0644\u0649 \u0646\u0641\u0633 \u0645\u0635\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u062a\u0643\u0631\u0631 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0641\u062a\u0631\u0629 \u0637\u0648\u064a\u0644\u0629. \u0625\u0646\u0647\u0627 \u0637\u0631\u064a\u0642\u0629 \u0628\u062d\u062b \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629 \u062a\u0633\u062a\u0645\u0631 \u0644\u0628\u0636\u0639 \u0633\u0646\u0648\u0627\u062a \u060c \u0648\u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u062a\u0645\u0631 \u062d\u062a\u0649 \u0639\u0642\u0648\u062f. \u062a\u0647\u062f\u0641 \u0637\u0631\u064a\u0642\u0629 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u0630\u0647 \u0625\u0644\u0649 \u0625\u064a\u062c\u0627\u062f \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0644\u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0630\u0627\u062a \u0633\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u0643\u0629.<\/p>\n<p><b>6. \u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629:<\/b> \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u060c \u064a\u062a\u0645 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0645\u062a\u0639\u0645\u0642 <a href=\"https:\/\/www.questionpro.com\/case-study\/\">\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629<\/a> . \u064a\u062a\u0636\u062d \u0645\u062f\u0649 \u062a\u0639\u062f\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0627\u062a \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0644\u062a\u062d\u0644\u064a\u0644 \u0643\u0644 \u0645\u0646 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0627\u0644\u0628\u0633\u064a\u0637\u0629 \u0648\u0627\u0644\u0645\u0639\u0642\u062f\u0629. \u062a\u0643\u0645\u0646 \u0642\u0648\u0629 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0641\u064a \u0645\u062f\u0649 \u062d\u0643\u0645\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u0645\u0632\u064a\u062c \u0645\u0646 \u0648\u0627\u062d\u062f \u0623\u0648 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0637\u0631\u0642 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0644\u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0627\u0644\u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u062a.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u062a\u0639\u0644\u0645 \u0627\u0644\u0645\u0632\u064a\u062f:<\/span> <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-methods\/\"><span style=\"font-weight: 400;\">\u0637\u0631\u0642 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0646\u0648\u0639\u064a<\/span><\/a><\/p>\n<h3><a id=\"Qualitative_Data_Analysis\" class=\"blankurl\" href=\"#\"><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a<\/strong><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062f \u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0623\u0645\u0631\u064b\u0627 \u062d\u064a\u0648\u064a\u064b\u0627 \u060c \u062d\u064a\u062b \u0642\u0636\u064a\u062a \u0648\u0642\u062a\u064b\u0627 \u0648\u0623\u0645\u0648\u0627\u0644\u064b\u0627 \u0641\u064a \u062c\u0645\u0639\u0647\u0627. \u0625\u0646\u0647\u0627 \u0639\u0645\u0644\u064a\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0623\u0646\u0643 \u0644\u0627 \u062a\u0631\u064a\u062f \u0623\u0646 \u062a\u062c\u062f \u0646\u0641\u0633\u0643 \u0641\u064a \u0627\u0644\u0638\u0644\u0627\u0645 \u062d\u062a\u0649 \u0628\u0639\u062f \u0628\u0630\u0644 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u062c\u0647\u062f. \u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0644\u0627 \u062a\u0648\u062c\u062f \u0642\u0648\u0627\u0639\u062f \u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u062d\u062f\u062f\u0629 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u061b \u064a\u0628\u062f\u0623 \u0643\u0644 \u0634\u064a\u0621 \u0628\u0641\u0647\u0645 \u0627\u0644\u0646\u0647\u062c\u064a\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u064a\u0646 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629. <\/span><\/p>\n<p><b>\u0646\u0647\u062c\u0627\u0646 \u0631\u0626\u064a\u0633\u064a\u0627\u0646 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/b><\/p>\n<ol>\n<li><b> \u0627\u0644\u0645\u0646\u0647\u062c \u0627\u0644\u0627\u0633\u062a\u0646\u0628\u0627\u0637\u064a<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u0636\u0645\u0646 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0627\u0633\u062a\u0646\u062a\u0627\u062c\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0647\u064a\u0643\u0644 \u0645\u062d\u062f\u062f \u0645\u0633\u0628\u0642\u064b\u0627 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0628\u0627\u062d\u062b. \u064a\u0645\u0643\u0646 \u0644\u0644\u0628\u0627\u062d\u062b \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0643\u062f\u0644\u064a\u0644 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0633\u0631\u064a\u0639 \u0648\u0633\u0647\u0644 \u0648\u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0644\u062f\u0649 \u0627\u0644\u0628\u0627\u062d\u062b \u0641\u0643\u0631\u0629 \u0639\u0627\u062f\u0644\u0629 \u062d\u0648\u0644 \u0627\u0644\u0631\u062f\u0648\u062f \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0627\u0644\u062a\u064a \u0633\u064a\u062a\u0644\u0642\u0627\u0647\u0627 \u0645\u0646<\/span> <a href=\"https:\/\/www.questionpro.com\/blog\/sample\/\"><span style=\"font-weight: 400;\">\u0639\u064a\u0646\u0629 \u0645\u0646<\/span><\/a> <span style=\"font-weight: 400;\">\u0627\u0644\u0633\u0643\u0627\u0646.<\/span><\/p>\n<ol start=\"2\">\n<li><b> \u0627\u0644\u0645\u0646\u0647\u062c \u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0626\u064a<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0627\u0644\u0639\u0643\u0633 \u0645\u0646 \u0630\u0644\u0643 \u060c \u0644\u0627 \u064a\u0639\u062a\u0645\u062f \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0626\u064a \u0639\u0644\u0649 \u0647\u064a\u0643\u0644 \u0645\u062d\u062f\u062f \u0645\u0633\u0628\u0642\u064b\u0627 \u0623\u0648 \u0642\u0648\u0627\u0639\u062f \/ \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u0645\u062d\u062f\u062f. \u0625\u0646\u0647 \u0646\u0647\u062c \u0645\u0633\u062a\u0647\u0644\u0643 \u0644\u0644\u0648\u0642\u062a \u0648\u0623\u0643\u062b\u0631 \u0634\u0645\u0648\u0644\u0627\u064b 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href=\"https:\/\/www.questionpro.com\/blog\/data-analysis-in-research\/\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u062d\u062b<\/a><\/p>\n<h3><a id=\"5_Steps_to_Qualitative_Data_Analysis\" class=\"blankurl\" href=\"#\"><strong>5 \u062e\u0637\u0648\u0627\u062a \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/strong><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">\u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u062a\u062a\u0637\u0644\u0639 \u0625\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0642\u0627\u0628\u0644\u0629 \u0641\u0631\u062f\u064a\u0629 \u0623\u0648 \u0628\u064a\u0627\u0646\u0627\u062a \u0646\u0648\u0639\u064a\u0629 \u0645\u0646<\/span> <a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0637\u0644\u0627\u0639<\/span><\/a> <span style=\"font-weight: 400;\">\u060c \u0641\u0625\u0646 \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0628\u0633\u064a\u0637\u0629 \u0633\u062a\u0636\u0645\u0646 <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-data-analysis\/\">\u062a\u062d\u0644\u064a\u0644\u064b\u0627 \u0642\u0648\u064a\u064b\u0627 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/a> .<\/span> <\/p>\n<p><b>\u0627\u0644\u062e\u0637\u0648\u0629 1: \u0631\u062a\u0628 \u0628\u064a\u0627\u0646\u0627\u062a\u0643<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0645\u062c\u0631\u062f \u0642\u064a\u0627\u0645\u0643 \u0628\u062c\u0645\u0639 \u062c\u0645\u064a\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u060c \u0641\u0625\u0646\u0647\u0627 \u062a\u0635\u0628\u062d \u063a\u064a\u0631 \u0645\u0646\u0638\u0645\u0629 \u0625\u0644\u0649 \u062d\u062f \u0643\u0628\u064a\u0631 \u0648\u0644\u0627 \u064a\u0643\u0648\u0646 \u0644\u0647\u0627 \u0645\u0639\u0646\u0649 \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u062d\u064a\u0627\u0646 \u0639\u0646\u062f \u0625\u0644\u0642\u0627\u0621 \u0646\u0638\u0631\u0629 \u0633\u0631\u064a\u0639\u0629 \u0639\u0644\u064a\u0647\u0627. \u0644\u0630\u0644\u0643 \u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0623\u0646 \u062a\u062d\u062a\u0627\u062c \u0623\u0648\u0644\u0627\u064b \u0643\u0628\u0627\u062d\u062b \u0625\u0644\u0649 \u0646\u0633\u062e \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062c\u0645\u0639\u0647\u0627. \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0647\u064a \u062a\u0631\u062a\u064a\u0628\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0646\u0647\u062c\u064a. \u064a\u0639\u0646\u064a \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u062c\u0645\u064a\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u062a\u0646\u0633\u064a\u0642 \u0646\u0635\u064a. \u064a\u0645\u0643\u0646\u0643 \u0625\u0645\u0627 \u062a\u0635\u062f\u064a\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u062c\u062f\u0648\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0648 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u064a\u062f\u0648\u064a\u064b\u0627 \u0623\u0648 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0646 \u0623\u064a \u0645\u0646 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0628\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0643\u0645\u0628\u064a\u0648\u062a\u0631. <\/span><\/p>\n<p><b>\u0627\u0644\u062e\u0637\u0648\u0629 2: \u062a\u0646\u0638\u064a\u0645 \u062c\u0645\u064a\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 <\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u062a\u062d\u0648\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0648\u062a\u0631\u062a\u064a\u0628\u0647\u0627 \u060c \u0641\u0625\u0646 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0627\u0644\u0641\u0648\u0631\u064a\u0629 \u0647\u064a \u062a\u0646\u0638\u064a\u0645 \u0628\u064a\u0627\u0646\u0627\u062a\u0643. \u0647\u0646\u0627\u0643 \u0641\u0631\u0635 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u062c\u062d \u0644\u062f\u064a\u0643 \u0642\u062f\u0631 \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0632\u0627\u0644 \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062a\u0631\u062a\u064a\u0628 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0646\u0638\u0645\u0629. \u062a\u062a\u0645\u062b\u0644 \u0625\u062d\u062f\u0649 \u0623\u0641\u0636\u0644 \u0627\u0644\u0637\u0631\u0642 \u0644\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0639\u0648\u062f\u0629 \u0625\u0644\u0649 \u0623\u0647\u062f\u0627\u0641\u0643 \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u062b\u0645 \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u0637\u0631\u0648\u062d\u0629. \u0631\u062a\u0628 \u0647\u062f\u0641 \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u062c\u062f\u0648\u0644 \u060c \u0628\u062d\u064a\u062b \u064a\u0628\u062f\u0648 \u0648\u0627\u0636\u062d\u064b\u0627 \u0628\u0635\u0631\u064a\u064b\u0627. \u0645\u0647\u0645\u0627 \u0643\u0627\u0646 \u0627\u0644\u062b\u0645\u0646 \u060c \u062a\u062c\u0646\u0628 \u0625\u063a\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0646\u0638\u0645\u0629. \u0633\u064a\u0646\u062a\u0647\u064a \u0628\u0643 \u0627\u0644\u0623\u0645\u0631 \u0625\u0644\u0649 \u0625\u0636\u0627\u0639\u0629 \u0627\u0644\u0648\u0642\u062a \u060c \u0648\u0644\u0646 \u064a\u062a\u0645 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u062d\u0627\u0633\u0645\u0629. <\/span><\/p>\n<p><b>\u0627\u0644\u062e\u0637\u0648\u0629 3: \u0642\u0645 \u0628\u062a\u0639\u064a\u064a\u0646 \u0631\u0645\u0632 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062c\u0645\u0639\u0647\u0627 <\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0623\u062e\u0630\u0643 \u0625\u0639\u062f\u0627\u062f 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\u0648\u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062c\u0645\u0639\u0647\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062f \u0627\u0644\u062a\u0631\u0645\u064a\u0632 \u062e\u0637\u0648\u0629 \u0645\u0647\u0645\u0629 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u060c \u062d\u064a\u062b \u064a\u0645\u0643\u0646\u0643 \u0627\u0634\u062a\u0642\u0627\u0642 \u0627\u0644\u0646\u0638\u0631\u064a\u0627\u062a \u0645\u0646<\/span> <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/\"><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0628\u062d\u0627\u062b<\/span><\/a> \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 f<span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0633\u0627\u0641\u0627\u062a \u0627\u0644\u0637\u0648\u064a\u0644\u0629. \u0628\u0639\u062f \u062a\u0639\u064a\u064a\u0646 \u0627\u0644\u0631\u0645\u0648\u0632 \u0644\u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u060c \u064a\u0645\u0643\u0646\u0643 \u0628\u0639\u062f \u0630\u0644\u0643 \u0627\u0644\u0628\u062f\u0621 \u0641\u064a \u0627\u0644\u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0646\u0638\u0631\u0629 \u0645\u062a\u0639\u0645\u0642\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629. <\/span><\/p>\n<p><b>\u0627\u0644\u062e\u0637\u0648\u0629 4: \u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u0629 \u0628\u064a\u0627\u0646\u0627\u062a\u0643 <\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062f \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u062d\u062f\u0649 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062d\u0627\u0633\u0645\u0629 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0644\u0644\u0628\u062d\u062b \u0627\u0644\u0646\u0627\u062c\u062d. \u0646\u0638\u0631\u064b\u0627 \u0644\u0623\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062c\u0648\u0647\u0631\u064a\u0629 \u0644\u0644\u0628\u062d\u062b \u060c \u0641\u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u064a\u0633\u062a \u0645\u0639\u064a\u0628\u0629. \u064a\u0631\u062c\u0649 \u0645\u0644\u0627\u062d\u0638\u0629 \u0623\u0646 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u062e\u0637\u0648\u0629 \u0648\u0627\u062d\u062f\u0629 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u061b \u0647\u0630\u0647 \u062e\u0637\u0648\u0629 \u0645\u062a\u0643\u0631\u0631\u0629 \u064a\u062c\u0628 \u0627\u062a\u0628\u0627\u0639\u0647\u0627 \u0637\u0648\u0627\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b. \u0647\u0646\u0627\u0643 \u062c\u0627\u0646\u0628\u0627\u0646 \u0644\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a: <\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u062f\u0642\u0629 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0628\u062d\u062b \u0623\u0648 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u060c \u0648\u0647\u064a \u0645\u062f\u0649 \u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631. <\/span><\/li>\n<\/ol>\n<p><b>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062e\u0627\u0645\u0633\u0629: \u0627\u062e\u062a\u062a\u0627\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644<\/b><\/p>\n<p>\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u062a\u062e\u062a\u062a\u0645 \u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0623\u062e\u064a\u0631\u064b\u0627 \u060c \u0645\u0645\u0627 \u064a\u0639\u0646\u064a \u062a\u0642\u062f\u064a\u0645 \u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0628\u0634\u0643\u0644 \u0645\u0646\u0647\u062c\u064a \u060c \u0648\u0647\u0648 \u062a\u0642\u0631\u064a\u0631 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0628\u0633\u0647\u0648\u0644\u0629. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0648\u0636\u062d \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u0627\u0633\u062a\u062e\u062f\u0645\u062a\u0647\u0627 \u060c \u0643\u0628\u0627\u062d\u062b \u060c \u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u0648\u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0627\u062a \u0648\u0627\u0644\u0633\u0644\u0628\u064a\u0627\u062a \u0648\u0642\u064a\u0648\u062f \u0627\u0644\u062f\u0631\u0627\u0633\u0629. \u0641\u064a \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u060c \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0623\u064a\u0636\u064b\u0627 \u0630\u0643\u0631 \u0627\u0644\u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \/ \u0627\u0644\u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u064a \u062a\u0648\u0635\u0644\u062a \u0625\u0644\u064a\u0647\u0627 \u0648\u0623\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u0630\u0627\u062a \u0635\u0644\u0629 \u0644\u0644\u0628\u062d\u062b \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644.<\/p>\n<h3><a id=\"Advantages_of_Qualitative_Data\" class=\"blankurl\" href=\"#\"><strong>\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/strong><\/a><\/h3>\n<p><strong>1. \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062a\u0639\u0645\u0642:<\/strong> \u062a\u0648\u0641\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u0644\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u062a\u062d\u0644\u064a\u0644\u0627\u064b \u0645\u0641\u0635\u0644\u0627\u064b \u0645\u062b\u0644 <a href=\"https:\/\/www.questionpro.com\/blog\/thematic-analysis\/\">\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u064a \u0644\u0644\u0645\u0648\u0636\u0648\u0639\u0627\u062a<\/a> . \u0623\u062b\u0646\u0627\u0621 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u060c \u064a\u0645\u064a\u0644 \u0627\u0644\u0628\u0627\u062d\u062b\u0648\u0646 \u0625\u0644\u0649 \u0627\u0633\u062a\u0642\u0635\u0627\u0621 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0648\u064a\u0645\u0643\u0646\u0647\u0645 \u062c\u0645\u0639 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0641\u0631\u0629 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0637\u0631\u062d \u0627\u0644\u0646\u0648\u0639 \u0627\u0644\u0635\u062d\u064a\u062d \u0645\u0646 \u0627\u0644\u0623\u0633\u0626\u0644\u0629. \u0645\u0646 \u0633\u0644\u0633\u0644\u0629 \u0645\u0646 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0648\u0627\u0644\u0623\u062c\u0648\u0628\u0629 \u060c \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0646\u062a\u0627\u062c.<\/p>\n<p><b>2. \u0641\u0647\u0645 \u0645\u0627 \u064a\u0639\u062a\u0642\u062f\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b> \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0639\u0642\u0644\u064a\u0629 \u0639\u0645\u0644\u0627\u0626\u0647\u0645. \u064a\u0645\u0646\u062d \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0646\u0638\u0631\u0629 \u062b\u0627\u0642\u0628\u0629 \u062d\u0648\u0644 \u0633\u0628\u0628 \u0634\u0631\u0627\u0621 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0644\u0645\u0646\u062a\u062c. \u064a\u0633\u0627\u0639\u062f \u0641\u0647\u0645 \u0644\u063a\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642<\/a> \u0639\u0644\u0649 \u0627\u0633\u062a\u0646\u062a\u0627\u062c \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u0645\u0646\u0647\u062c\u064a\u0629.<\/p>\n<p><b>3. \u0628\u064a\u0627\u0646\u0627\u062a \u063a\u0646\u064a\u0629:<\/b> <span data-preserver-spaces=\"true\">\u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062c\u0645\u0639\u0629 \u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0628\u062d\u0648\u062b \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0623\u064a\u0636\u064b\u0627. \u0645\u0646\u0630 \u0637\u0631\u062d \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 <\/span><span data-preserver-spaces=\"true\">\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u0641\u062a\u0648\u062d\u0629<\/span> <span data-preserver-spaces=\"true\">\u060c \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u0648\u0646 \u0623\u062d\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0639\u0646 \u0622\u0631\u0627\u0626\u0647\u0645 \u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a.<\/span><\/p>\n<h3><a id=\"Disadvantages_of_Qualitative_Data\" class=\"blankurl\" href=\"#\"><strong>\u0639\u064a\u0648\u0628 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/strong><\/a><\/h3>\n<p><strong>1. \u0645\u0636\u064a\u0639\u0629 \u0644\u0644\u0648\u0642\u062a<\/strong> <b style=\"font-size: 16px;\">:<\/b> \u0646\u0638\u0631\u064b\u0627 \u0644\u0623\u0646 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u064a\u0633\u062a\u063a\u0631\u0642 \u0648\u0642\u062a\u064b\u0627 \u0623\u0637\u0648\u0644 \u060c \u0641\u0625\u0646 \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u062f\u0631\u0633\u0648\u0646 \u0623\u0642\u0644 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0645\u064a\u0629. \u0645\u0627 \u0644\u0645 \u064a\u0633\u0645\u062d \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u060c \u064a\u062a\u0645 \u062a\u0636\u0645\u064a\u0646 \u062d\u062c\u0645 \u0639\u064a\u0646\u0629 \u0623\u0635\u063a\u0631.<\/p>\n<p><b>2. \u0644\u064a\u0633 \u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u0627\u0644\u062a\u0639\u0645\u064a\u0645:<\/b> \u0646\u0638\u0631\u064b\u0627 \u0644\u0623\u0646\u0647 \u064a\u062a\u0645 \u062f\u0631\u0627\u0633\u0629 \u0639\u062f\u062f \u0623\u0642\u0644 \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u060c \u0641\u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u062a\u0639\u0645\u064a\u0645 \u0646\u062a\u0627\u0626\u062c \u062a\u0644\u0643 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629.<\/p>\n<p><b>3. <strong><span data-preserver-spaces=\"true\">\u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0628\u0627\u062d\u062b:<\/span><\/strong><\/b> \u064a\u062a\u0645 \u062c\u0645\u0639 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0641\u0631\u062f\u064a\u0629 \u0648\u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a <a href=\"https:\/\/www.questionpro.com\/blog\/focus-group\/\">\u0648\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/a> \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643 \u060c \u0648\u0647\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0628\u0627\u062d\u062b \u0648\u062e\u0628\u0631\u0627\u062a\u0647 \u0641\u064a \u062c\u0645\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0646 \u0627\u0644\u0639\u064a\u0646\u0629.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0641\u0647\u0631\u0633 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629: \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0637\u0631\u0642 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 &#8211; \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":624967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1113],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629: \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0623\u0646\u0648\u0627\u0639 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u0623\u0645\u062b\u0644\u0629<\/title>\n<meta name=\"description\" content=\"\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 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property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629: \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0623\u0646\u0648\u0627\u0639 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u0623\u0645\u062b\u0644\u0629\" \/>\n<meta property=\"og:description\" content=\"\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u0627\u0631\u0628 \u0648\u062a\u0645\u064a\u0632. \u064a\u0645\u0643\u0646 \u0645\u0644\u0627\u062d\u0638\u0629 \u0647\u0630\u0627 \u0627\u0644\u0637\u0641\u0644 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a 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