{"id":730245,"date":"2018-09-20T06:31:11","date_gmt":"2018-09-20T06:31:11","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%d8%a7%d9%84%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d9%85%d8%b4%d8%aa%d8%b1%d9%83-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d9%85%d8%ab%d8%a7%d9%84-%d9%88%d8%a7%d9%84%d8%a3\/"},"modified":"2018-09-20T06:31:11","modified_gmt":"2018-09-20T06:31:11","slug":"%d8%a7%d9%84%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d9%85%d8%b4%d8%aa%d8%b1%d9%83-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d9%85%d8%ab%d8%a7%d9%84-%d9%88%d8%a7%d9%84%d8%a3","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d9%85%d8%b4%d8%aa%d8%b1%d9%83-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d9%85%d8%ab%d8%a7%d9%84-%d9%88%d8%a7%d9%84%d8%a3\/","title":{"rendered":"\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u0643: 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\u062d\u0633\u0627\u0628 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u0639\u062f\u062f\u064a\u0629 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0644\u0634\u0631\u062d <a href=\"https:\/\/www.questionpro.com\/blog\/consumer-behavior-definition\/\">\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643<\/a> . \u064a\u062d\u0644\u0644 \u0628\u0631\u0646\u0627\u0645\u062c\u0646\u0627 \u0627\u0644\u0631\u062f\u0648\u062f \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0648\u0636\u0639\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0639\u0631 \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0639\u0648\u0627\u0645\u0644 \u0623\u062e\u0631\u0649. \u062b\u0645 \u064a\u0631\u0628\u0637 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style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=research-edition-home\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u0627\u062c\u0645\u0639 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0628\u062d\u062b\u064a\u0629<\/strong><\/a><\/p>\n<h2><b>\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u062d\u062f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0647\u0646\u0627\u0643 \u0645\u0632\u0627\u064a\u0627 \u0645\u062a\u0639\u062f\u062f\u0629 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u062d\u062f \u0641\u064a \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a\u0643:<\/span><\/p>\n<ul>\n<li>\u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0631 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style=\"font-weight: 400;\">\u0641\u064a \u0645\u062b\u0627\u0644 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u0647\u0630\u0627 \u060c \u0633\u0646\u0641\u062a\u0631\u0636 \u0623\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0647\u0627\u062a\u0641 \u0645\u062d\u0645\u0648\u0644. \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u0647\u0645 Apple \u0648 Samsung \u0648 Google. \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0625\u0644\u0649 \u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u064a\u0646 \u0644\u0644\u0633\u0645\u0627\u062a \u060c \u0645\u062b\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0633\u0639\u0631 \u0648\u062d\u062c\u0645 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\u0627\u0644\u0645\u0634\u062a\u0631\u0643\"><\/div>\n<h2><b>\u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u062d\u062f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u062a\u062a\u0646\u0628\u0623 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0645\u0631\u0627\u0641\u0642\u0629 \u0628\u062a\u0641\u0636\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u064a\u0645\u0643\u0646\u0646\u0627 \u0625\u062c\u0631\u0627\u0621 \u062f\u0631\u0627\u0633\u0629 \u0645\u0634\u062a\u0631\u0643\u0629 \u0639\u0644\u0649 \u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0643\u0645\u0628\u064a\u0648\u062a\u0631 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0623\u062a\u064a \u0627\u0644\u0643\u0645\u0628\u064a\u0648\u062a\u0631 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0628\u062b\u0644\u0627\u062b\u0629 \u0623\u0644\u0648\u0627\u0646 (\u0623\u0628\u064a\u0636 \u0648\u0641\u0636\u064a \u0648\u0630\u0647\u0628\u064a) \u0648\u062b\u0644\u0627\u062b\u0629 \u0623\u062d\u062c\u0627\u0645 \u0644\u0644\u0634\u0627\u0634\u0629 (11 \u0628\u0648\u0635\u0629 \u0648 13 \u0628\u0648\u0635\u0629 \u0648 15 \u0628\u0648\u0635\u0629) \u0648\u062b\u0644\u0627\u062b\u0629 \u0623\u0633\u0639\u0627\u0631 (200 \u062f\u0648\u0644\u0627\u0631 \u0648 400 \u062f\u0648\u0644\u0627\u0631 \u0648 600 \u062f\u0648\u0644\u0627\u0631). \u0633\u064a\u0639\u0637\u064a \u0647\u0630\u0627 3 \u00d7 3 \u00d7 3 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0645\u0643\u0646\u0629. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u0647\u0646\u0627\u0643 \u062b\u0644\u0627\u062b \u0633\u0645\u0627\u062a (\u0627\u0644\u0644\u0648\u0646 \u0648\u0627\u0644\u062d\u062c\u0645 \u0648\u0627\u0644\u0633\u0639\u0631) \u0645\u0639 \u062b\u0644\u0627\u062b\u0629 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0644\u0643\u0644 \u0633\u0645\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u0645 \u062a\u0642\u062f\u064a\u0645 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0623\u0648 \u0627\u0644\u0645\u0647\u0627\u0645 \u060c \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0633\u0645\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0644\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u064a\u0646. \u064a\u062a\u062e\u0630 \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u0648\u0646 \u062e\u064a\u0627\u0631\u0627\u062a \u0628\u0634\u0623\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0630\u064a \u0633\u064a\u0634\u062a\u0631\u0648\u0646\u0647 \u0641\u064a \u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629. \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u0646\u0644\u0627\u062d\u0638 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u0648\u062d\u062f\u0629. \u0641\u064a QuestionPro <\/span>\u064a\u0633\u062a\u062e\u062f\u0645 <a href=\"https:\/\/www.questionpro.com\/conjoint-analysis-software.html\"><span style=\"font-weight: 400;\">\u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u062d\u062f \u0627\u0644\u062a\u062d\u0644\u064a\u0644<\/span><\/a> <span style=\"font-weight: 400;\">\u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u060c \u0648\u0627\u0644\u0630\u064a \u064a\u062d\u0627\u0643\u064a \u0628\u062f\u0642\u0629 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646.<\/span><\/p>\n<p><b>\u0645\u0627 \u0647\u0648 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0625\u062c\u0631\u0627\u0621 \u062f\u0631\u0627\u0633\u0629 \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0645\u0634\u062a\u0631\u0643\u0629 \u0644\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u0641\u0635\u0644\u061f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0642\u062f \u0637\u0631\u062d\u0646\u0627 \u0647\u0630\u0627 \u0627\u0644\u0633\u0624\u0627\u0644 \u0643\u062b\u064a\u0631\u064b\u0627. \u0644\u062f\u0631\u062c\u0629 \u0623\u0646\u0646\u0627 \u0635\u0627\u063a\u0646\u0627 \u0645\u0635\u0637\u0644\u062d Conjoint O &#8216;Clock. \u0625\u0630\u0627 \u0648\u062c\u062f\u062a \u0646\u0641\u0633\u0643 \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u062f\u062e\u0648\u0644 \u0641\u064a \u0623\u0630\u0647\u0627\u0646 \u0639\u0645\u0644\u0627\u0626\u0643 \u0644\u0641\u0647\u0645 \u0633\u0628\u0628 \u0634\u0631\u0627\u0626\u0647\u0645 \u060c \u0627\u0633\u0623\u0644 \u0646\u0641\u0633\u0643 \u0639\u0645\u0627 \u062a\u0623\u0645\u0644 \u0641\u064a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647 \u0645\u0646 \u0623\u0641\u0643\u0627\u0631\u0643. \u062d\u0627\u0646 \u0648\u0642\u062a Conjoint O &#8216;Clock \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062d\u0627\u0648\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0625\u0639\u0627\u062f\u0629 \u062a\u063a\u0644\u064a\u0641 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0641\u0647\u0645 \u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u0645\u0627\u0630\u0627 \u064a\u0642\u062f\u0631\u0648\u0646 \u0641\u064a \u0645\u0646\u062a\u062c\u0627\u062a\u0643.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0631\u0624\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0636\u0639 \u0633\u0639\u0631\u064b\u0627 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u062c\u062f\u064a\u062f \u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643.<\/span><\/li>\n<\/ul>\n<h2 id=\"Key_Conjoint_Analysis_Terms\" class=\"emp-h2\"><strong>\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629<\/strong><\/h2>\n<ul>\n<li><b>\u0627\u0644\u0633\u0645\u0627\u062a (\u0627\u0644\u0645\u064a\u0632\u0627\u062a):<\/b><span style=\"font-weight: 400;\"> \u064a\u062a\u0645 \u062a\u0642\u064a\u064a\u0645 \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u062d\u0644\u064a\u0644. \u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u062e\u0635\u0627\u0626\u0635 \u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0643\u0645\u0628\u064a\u0648\u062a\u0631 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629: \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062d\u062c\u0645 \u0648\u0627\u0644\u0644\u0648\u0646 \u0648\u0639\u0645\u0631 \u0627\u0644\u0628\u0637\u0627\u0631\u064a\u0629.<\/span><\/li>\n<li><b>\u0627\u0644\u0645\u0633\u062a\u0648\u064a\u0627\u062a:<\/b><span style=\"font-weight: 400;\"> \u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0643\u0644 \u0633\u0645\u0629. \u062a\u062a\u0636\u0645\u0646 \u0623\u0645\u062b\u0644\u0629 \u0645\u0639\u0627\u064a\u064a\u0631 \u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0643\u0645\u0628\u064a\u0648\u062a\u0631 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629: Samsung \u0648 Dell \u0648 Apple \u0648 Asus.<\/span><\/li>\n<li><b>\u0645\u0647\u0645\u0629:<\/b><span style=\"font-weight: 400;\"> \u0639\u062f\u062f \u0627\u0644\u0645\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u062e\u0630 \u0641\u064a\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0641\u062a\u0649 \u0642\u0631\u0627\u0631\u064b\u0627. \u064a\u0648\u0636\u062d \u0627\u0644\u0645\u062b\u0627\u0644 \u0627\u0644\u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0645\u0646 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u062e\u0645\u0633 \u0643\u0645\u0627 \u0647\u0648 \u0645\u0648\u0636\u062d \u0641\u064a &#8220;\u0627\u0644\u062e\u0637\u0648\u0629 1 \u0645\u0646 5.&#8221;<\/span><\/li>\n<li><b>\u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0623\u0648 \u0627\u0644\u0645\u0644\u0641 \u0627\u0644\u0634\u062e\u0635\u064a<\/b><span style=\"font-weight: 400;\">: \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a. \u0647\u0630\u0647 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0633\u0645\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0639\u0631\u0636\u0647\u0627 \u0641\u064a \u0643\u0644 \u0645\u0647\u0645\u0629. \u0639\u0627\u062f\u0629 \u0645\u0627 \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0627\u062b\u0646\u0627\u0646 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0644\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0646 \u0628\u064a\u0646\u0647\u0627.<\/span><\/li>\n<li><b>\u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0646\u0633\u0628\u064a\u0629<\/b><span style=\"font-weight: 400;\">: &#8220;\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0633\u0645\u0629&#8221; \u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0635\u0648\u0631 \u0623\u064a \u0645\u0646 \u0627\u0644\u0633\u0645\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0644\u0645\u0646\u062a\u062c \/ \u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0643\u062b\u0631 \u0623\u0648 \u0623\u0642\u0644 \u0623\u0647\u0645\u064a\u0629 \u0639\u0646\u062f \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621. \u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0646\u0633\u0628\u064a\u0629 \u0644\u0644\u0643\u0645\u0628\u064a\u0648\u062a\u0631 \u0627\u0644\u0645\u062d\u0645\u0648\u0644: \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 35\u066a \u060c \u0627\u0644\u0633\u0639\u0631 30\u066a \u060c \u0627\u0644\u062d\u062c\u0645 15\u066a \u060c \u0639\u0645\u0631 \u0627\u0644\u0628\u0637\u0627\u0631\u064a\u0629 15\u066a \u060c \u0648\u0627\u0644\u0644\u0648\u0646 5\u066a.<\/span><\/li>\n<li><b>\u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u062c\u0632\u0626\u064a\u0629 \/ \u0642\u064a\u0645 \u0627\u0644\u0645\u0646\u0641\u0639\u0629<\/b><span style=\"font-weight: 400;\">: \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062c\u0632\u0626\u064a\u0629 \u060c \u0623\u0648 \u0642\u064a\u0645 \u0627\u0644\u0645\u0646\u0641\u0639\u0629 \u060c \u0647\u064a \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0648\u0632\u0646 \u0627\u0644\u0630\u064a \u064a\u062d\u0645\u0644\u0647 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0633\u0645\u0629 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628. \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0641\u0631\u062f\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0647\u064a \u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u0642\u064a\u0645\u0629. \u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0623\u062c\u0632\u0627\u0621 \u0645\u0646 \u0645\u0627\u0631\u0643\u0627\u062a \u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0643\u0645\u0628\u064a\u0648\u062a\u0631 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629: Samsung &#8211; 0.11 \u0648 Dell 0.10 \u0648 Apple 0.17 \u0648 Asus -0.16.<\/span><\/li>\n<li><b>\u0645\u0638\u0647\u0631<\/b><span style=\"font-weight: 400;\">: \u0627\u0643\u062a\u0634\u0641 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0645\u0639 \u0623\u0639\u0644\u0649 \u0642\u064a\u0645\u0629 \u0641\u0627\u0626\u062f\u0629. \u0641\u064a \u0644\u0645\u062d\u0629 \u060c \u064a\u062a\u064a\u062d \u0644\u0643 QuestionPro \u0645\u0642\u0627\u0631\u0646\u0629 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0645\u0645\u0643\u0646\u0629 \u0644\u0645\u0644\u0641\u0627\u062a \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0635\u0646\u0641\u0629 \u062d\u0633\u0628 \u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0646\u0641\u0639\u0629 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u0631\u064a\u062f\u0647\u0627 \u0627\u0644\u0633\u0648\u0642.<\/span><\/li>\n<li><b>\u0645\u062d\u0627\u0643\u0627\u0629 \u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642<\/b><span style=\"font-weight: 400;\">: \u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0648\u0627\u0644\u0631\u0627\u0626\u0639\u0629 \u0644\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u062d\u062f \u0647\u0648 \u0627\u0644\u0645\u062d\u0627\u0643\u064a \u0627\u0644\u0645\u0648\u062d\u062f. \u064a\u0645\u0646\u062d\u0643 \u0647\u0630\u0627 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 &#8220;\u062a\u0648\u0642\u0639&#8221; \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u0644\u0627 \u062a\u0643\u0648\u0646 \u0645\u0648\u062c\u0648\u062f\u0629. \u0642\u0645 \u0628\u0642\u064a\u0627\u0633 \u0627\u0644\u0631\u0628\u062d \u0623\u0648 \u0627\u0644\u062e\u0633\u0627\u0631\u0629 \u0641\u064a \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0637\u0631\u0623 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0639\u064a\u0646.<\/span><\/li>\n<li><b>\u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0645\u064a\u0632\u0629<\/b><span style=\"font-weight: 400;\">: \u0645\u0627 \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0630\u064a \u0633\u064a\u0633\u0627\u0639\u062f\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u062f\u0641\u0639 \u062b\u0645\u0646 \u062c\u0647\u0627\u0632 Samsung \u0645\u0642\u0627\u0628\u0644 \u062a\u0644\u0641\u0632\u064a\u0648\u0646 LG\u061f \u064a\u0624\u062f\u064a \u062a\u0639\u064a\u064a\u0646 \u0627\u0644\u0633\u0639\u0631 \u0643\u0633\u0645\u0629 \u0648\u0631\u0628\u0637\u0647 \u0628\u0633\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 \u0625\u0631\u062c\u0627\u0639 \u0646\u0645\u0648\u0630\u062c \u0644\u062a\u0648\u0632\u064a\u0639 $ \u0644\u0643\u0644 \u0623\u062f\u0627\u0629 \u0645\u0633\u0627\u0639\u062f\u0629. \u064a\u062a\u0645 \u0631\u0641\u0639 \u0647\u0630\u0627 \u0644\u062d\u0633\u0627\u0628 \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0641\u0639\u0644\u064a \u0628\u0627\u0644\u062f\u0648\u0644\u0627\u0631 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0623\u064a \u062e\u0627\u0635\u064a\u0629. \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0645 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u062f\u064a\u062f \u0633\u0639\u0631 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/li>\n<li><b>\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0633\u0639\u0631 \u0648\u0645\u0646\u062d\u0646\u0649 \u0627\u0644\u0637\u0644\u0628<\/b><span style=\"font-weight: 400;\">: \u062a\u0631\u062a\u0628\u0637 \u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0633\u0639\u0631 \u0628\u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0643\u0644\u064a \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0634\u0643\u0644 \u0645\u0646\u062d\u0646\u0649 \u0627\u0644\u0637\u0644\u0628. \u0646\u062d\u0633\u0628\u0647 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0631\u0633\u0645 \u0627\u0644\u0637\u0644\u0628 (\u0639\u062f\u062f \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \/ \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629) \u0639\u0646\u062f \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0623\u0633\u0639\u0627\u0631 \u0645\u062e\u062a\u0644\u0641\u0629.<\/span><\/li>\n<\/ul>\n<p><span style=\"display: none;\" data-sumome-listbuilder-embed-id=\"97c56f8f20528a9c9b1afc591754db589bff802f00e7fd18e403a0fea64f4085\">ADD_THIS_TEXT<\/span><\/p>\n<h2 id=\"Types_of_Conjoint_Analysis\"><strong>\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u062d\u062f<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u0647\u0646\u0627\u0643 \u0646\u0648\u0639\u0627\u0646 \u0631\u0626\u064a\u0633\u064a\u0627\u0646 \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u062d\u062f: \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0642\u062a\u0631\u0646 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 (CBC) \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062a\u0642\u0627\u0631\u0646 \u0627\u0644\u0645\u062a\u0643\u064a\u0641 (ACA).<\/span><\/p>\n<h4><b>\u062a\u062d\u0644\u064a\u0644 \u0645\u0648\u062d\u062f \u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u0641\u0635\u0644 (CBC):<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u0647\u0648 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u064b\u0627 \u0644\u0623\u0646\u0647 \u064a\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u062a\u0642\u0644\u064a\u062f \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0627\u0626\u064a \u0644\u0644\u0633\u0648\u0642 \u0627\u0644\u062d\u0642\u064a\u0642\u064a: \u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u064a\u062e\u062a\u0627\u0631\u0648\u0646\u0647\u0627 \u060c \u0645\u0639 \u0645\u0631\u0627\u0639\u0627\u0629 \u0645\u0639\u0627\u064a\u064a\u0631 \u0645\u062d\u062f\u062f\u0629 \u0628\u0634\u0623\u0646 \u0627\u0644\u0633\u0639\u0631 \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u062a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u0644\u0643\u0644 \u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062d\u062f\u062f\u0629 \u0645\u0646 \u0627\u0644\u0634\u062e\u0635\u064a\u0627\u062a \u0627\u0644\u062e\u064a\u0627\u0644\u064a\u0629. \u0642\u062f \u062a\u0643\u0648\u0646 \u0628\u0639\u0636 \u0647\u0630\u0647 \u0627\u0644\u0634\u062e\u0635\u064a\u0627\u062a \u0645\u062a\u0634\u0627\u0628\u0647\u0629 \u0645\u0639 \u0628\u0639\u0636\u0647\u0627 \u0627\u0644\u0628\u0639\u0636 \u0623\u0648 \u0642\u062f \u062a\u062e\u062a\u0644\u0641. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u064a\u0646 \u0644\u062f\u064a\u0643 \u0628\u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u062a\u0627\u0644\u064a:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>\u0627\u0644\u062c\u0647\u0627\u0632 1<\/b><\/p>\n<ul>\n<li>\u0634\u0627\u0634\u0629 Super AMOLED \u0641\u0627\u0626\u0642\u0629 \u0627\u0644\u062f\u0642\u0629 \u0645\u0642\u0627\u0633 6.7 \u0628\u0648\u0635\u0629<\/li>\n<li>\u0634\u0631\u0627\u0626\u062d Qualcomm Snapdragon 855<\/li>\n<li>6 \u062c\u064a\u062c\u0627 \u0628\u0627\u064a\u062a \u0631\u0627\u0645 \u060c 128 \u062c\u064a\u062c\u0627 \u0628\u0627\u064a\u062a \u062a\u062e\u0632\u064a\u0646<\/li>\n<li>\u0643\u0627\u0645\u064a\u0631\u0627 \u062e\u0644\u0641\u064a\u0629 \u0645\u0632\u062f\u0648\u062c\u0629 (12 \u0645\u064a\u062c\u0627 \u0628\u064a\u0643\u0633\u0644 + 16 \u0645\u064a\u062c\u0627 \u0628\u064a\u0643\u0633\u0644)<\/li>\n<li>\u0628\u0637\u0627\u0631\u064a\u0629 4000 \u0645\u0644\u0644\u064a \u0623\u0645\u0628\u064a\u0631 \u0645\u0639 Dash Charging \u0628\u0642\u0648\u0629 30 \u0648\u0627\u062a<\/li>\n<\/ul>\n<\/td>\n<td><b>\u0627\u0644\u062c\u0647\u0627\u0632 2 <\/b><\/p>\n<ul>\n<li>\u0634\u0627\u0634\u0629 6.67 \u0628\u0648\u0635\u0629 Quad HD AMOLED<\/li>\n<li>\u0634\u0631\u0627\u0626\u062d Qualcomm Snapdragon 855<\/li>\n<li>6 \u062c\u064a\u062c\u0627 \u0628\u0627\u064a\u062a \u0631\u0627\u0645 \u060c 128 \u062c\u064a\u062c\u0627 \u0628\u0627\u064a\u062a \u062a\u062e\u0632\u064a\u0646<\/li>\n<li>\u0643\u0627\u0645\u064a\u0631\u0627 \u062e\u0644\u0641\u064a\u0629 \u062b\u0644\u0627\u062b\u064a\u0629 (48 \u0645\u064a\u062c\u0627\u0628\u0643\u0633\u0644 + 8 \u0645\u064a\u062c\u0627\u0628\u0643\u0633\u0644 + 16 \u0645\u064a\u062c\u0627\u0628\u0643\u0633\u0644)<\/li>\n<li>2800 \u0645\u0644\u0644\u064a \u0623\u0645\u0628\u064a\u0631 \/ 3700 \u0645\u0644\u0644\u064a \u0623\u0645\u0628\u064a\u0631<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0645\u062a\u0637\u0627\u0628\u0642\u0629 \u062a\u0642\u0631\u064a\u0628\u064b\u0627 \u060c \u0644\u0643\u0646 \u0627\u0644\u062c\u0647\u0627\u0632 2 \u064a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0643\u0627\u0645\u064a\u0631\u0627\u062a \u062b\u0644\u0627\u062b\u064a\u0629 \u0628\u062a\u0643\u0648\u064a\u0646 \u0623\u0641\u0636\u0644 \u060c \u0648\u0627\u0644\u062c\u0647\u0627\u0632 1 \u064a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0637\u0627\u0642\u0629 \u0628\u0637\u0627\u0631\u064a\u0629 \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u062c\u0647\u0627\u0632 2. \u0633\u062a\u0639\u0631\u0641 \u0645\u062f\u0649 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u0642\u0627\u064a\u0636\u0629 \u0628\u064a\u0646 \u0639\u062f\u062f \u0627\u0644\u0643\u0627\u0645\u064a\u0631\u0627\u062a \u0648\u0633\u0639\u0629 \u0627\u0644\u0628\u0637\u0627\u0631\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0631\u062f\u0648\u062f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u0641\u0635\u0644 \u060c \u064a\u0642\u062f\u0645 QuestionPro \u062b\u0644\u0627\u062b\u0629 \u0623\u0646\u0648\u0627\u0639 \u062a\u0635\u0645\u064a\u0645 \u0644\u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644 \u0645\u0648\u062d\u062f:<\/span><\/p>\n<ol>\n<li><b>\u0639\u0634\u0648\u0627\u0626\u064a:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> \u064a\u0639\u0631\u0636 \u0647\u0630\u0627 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0639\u064a\u0646\u0627\u062a \u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u0645\u0646 \u0627\u0644\u0633\u0645\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629. \u0644\u0643\u0644 \u0645\u0633\u062a\u062c\u064a\u0628 \u060c \u064a\u062c\u0645\u0639 \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0645\u0633\u062d \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0628\u0634\u0643\u0644 \u0641\u0631\u064a\u062f. \u064a\u0645\u0643\u0646\u0643 \u062a\u0634\u063a\u064a\u0644 \u0645\u062d\u0627\u0643\u064a \u0645\u0641\u0647\u0648\u0645 \u0645\u0648\u062d\u062f \u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u062a\u0642\u062f\u0645\u0647\u0627 \u0627\u0644\u0623\u062f\u0627\u0629 \u0639\u0646\u062f \u0646\u0634\u0631 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>D- \u0627\u0644\u0623\u0645\u062b\u0644:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0635\u0645\u0645\u0629 \u0628\u0634\u0643\u0644 \u0644\u0627 \u062a\u0634\u0648\u0628\u0647 \u0634\u0627\u0626\u0628\u0629 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0645\u0639\u0644\u0645\u0627\u062a \u062f\u0648\u0646 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u062f\u0646\u0649 \u0645\u0646 \u0627\u0644\u062a\u0628\u0627\u064a\u0646 \u0648\u0627\u0644\u062a\u062d\u064a\u0632. \u064a\u064f\u062c\u0631\u064a \u062a\u0635\u0645\u064a\u0645 D-\u0627\u0644\u0623\u0645\u062b\u0644 \u0639\u062f\u0629 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0644\u0644\u062a\u062d\u0642\u064a\u0642 \u0641\u064a \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0642\u064a\u062f \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0623\u0648 \u062a\u062d\u0633\u064a\u0646\u0647. \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0641\u064a \u0625\u0646\u0634\u0627\u0621 \u062a\u0635\u0645\u064a\u0645 \u0645\u062b\u0627\u0644\u064a \u0644\u062d\u062c\u0645 \u0627\u0644\u0639\u064a\u0646\u0629 \u0648\u0627\u0644\u0645\u0647\u0627\u0645 \u0644\u0643\u0644 \u0645\u0633\u062a\u062c\u064a\u0628.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0627\u0633\u062a\u064a\u0631\u0627\u062f:<\/b> \u064a\u0645\u0643\u0646\u0643 \u0623\u064a\u0636\u064b\u0627 \u0627\u0633\u062a\u064a\u0631\u0627\u062f \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u0627\u062a \u0628\u062a\u0646\u0633\u064a\u0642 SPSS. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u064a\u062a\u064a\u062d \u0644\u0643 QuestionPro \u0627\u0633\u062a\u064a\u0631\u0627\u062f \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0627\u0645\u062f\u0629 \u0630\u0627\u062a \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0643\u0633\u0631\u064a\u0629 \u0644\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646\u0647\u0627 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a.<\/li>\n<\/ol>\n<h4><b>\u062a\u062d\u0644\u064a\u0644 \u0645\u0648\u062d\u062f \u0627\u0644\u062a\u0643\u064a\u0641 (ACA):<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0628\u0627\u062d\u062b\u0648\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u062d\u062f \u063a\u0627\u0644\u0628\u064b\u0627 \u0641\u064a \u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u062d\u064a\u062b \u064a\u062a\u062c\u0627\u0648\u0632 \u0639\u062f\u062f \u0627\u0644\u0633\u0645\u0627\u062a \/ \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0645\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0647 \u0641\u064a \u0633\u064a\u0646\u0627\u0631\u064a\u0648 \u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631. \u064a\u0639\u062a\u0628\u0631 ACA \u0631\u0627\u0626\u0639\u064b\u0627 \u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u060c \u0648\u0644\u0643\u0646 \u0644\u064a\u0633 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0645\u062b\u0627\u0644\u064a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u064a\u0639\u062f \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u062d\u062f \u0627\u0644\u062a\u0643\u064a\u0641\u064a \u0645\u0647\u0645\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0632\u0648\u062c\u064a\u0629 \u0645\u062a\u062f\u0631\u062c\u0629 \u060c \u062d\u064a\u062b \u064a\u064f\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u064a\u0646 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u062a\u0642\u064a\u064a\u0645 \u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 \u0627\u0644\u0646\u0633\u0628\u064a\u0629 \u0628\u064a\u0646 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0633\u0645\u0627\u062a. \u062b\u0645 \u064a\u062a\u0645 \u062a\u0642\u064a\u064a\u0645 \u0643\u0644 \u0632\u0648\u062c \u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 \u0646\u0642\u0637\u064a \u0645\u062d\u062f\u062f \u0645\u0633\u0628\u0642\u064b\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0633\u062a\u062e\u062f\u0645 QuestionPro CBC \u060c \u0623\u0648 Discrete Choice Conjoint Analysis \u060c \u0648\u0647\u0648 \u062e\u064a\u0627\u0631 \u0631\u0627\u0626\u0639 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0633\u0639\u0631 \u0623\u062d\u062f \u0623\u0647\u0645 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0643 \u0623\u0648 \u0644\u0639\u0645\u0644\u0627\u0626\u0643. \u062a\u062a\u0645\u062b\u0644 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0641\u064a \u0623\u0646\u0647\u0627 \u062a\u0648\u0641\u0631 \u0635\u0648\u0631\u0629 \u0639\u0646 \u0631\u063a\u0628\u0629 \u0627\u0644\u0633\u0648\u0642 \u0641\u064a \u0625\u062c\u0631\u0627\u0621 \u0645\u0641\u0627\u0636\u0644\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629. \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0647\u064a \u0625\u062c\u0627\u0628\u0629 \u0644\u0645\u0627 \u064a\u0634\u0643\u0644 \u0645\u0646\u062a\u062c\u064b\u0627 \u0623\u0648 \u062e\u062f\u0645\u0629 &#8220;\u0645\u062b\u0627\u0644\u064a\u0629&#8221;.<\/span><\/p>\n<h4><b>\u0631\u0624\u0649 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u0643 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0623\u0639\u0644\u0649<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 <strong>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u062d\u062f<\/strong> \u064a\u062a\u0637\u0644\u0628 \u0645\u0632\u064a\u062f\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u064a <a href=\"https:\/\/www.questionpro.com\/features\/survey-design\/\">\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0633\u062d<\/a> \u0648\u062a\u062d\u0644\u064a\u0644\u0647 \u060c \u0625\u0644\u0627 \u0623\u0646 \u062c\u0647\u0648\u062f \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0633\u062a\u062d\u0642 \u0627\u0644\u0639\u0646\u0627\u0621. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0628\u0636\u0639 \u062e\u0637\u0648\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629 \u060c \u064a\u0645\u0643\u0646\u0643 \u0625\u0644\u0642\u0627\u0621 \u0646\u0638\u0631\u0629 \u0623\u0635\u064a\u0644\u0629 \u0639\u0644\u0649 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0639\u0646\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0633\u0639\u0631 \u060c \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u0623\u0645\u0631 \u062d\u064a\u0648\u064a \u0644\u0645\u0639\u0638\u0645 \u0627\u0644\u0646\u0627\u0633 \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0633\u0648\u0642\u0648\u0646 \u0644\u0634\u0631\u0627\u0621 \u062c\u0647\u0627\u0632 \u0643\u0645\u0628\u064a\u0648\u062a\u0631 \u0645\u062d\u0645\u0648\u0644. \u0648\u0644\u0643\u0646 \u0645\u0627 \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0630\u064a \u062a\u0631\u063a\u0628 \u0627\u0644\u0623\u063a\u0644\u0628\u064a\u0629 \u0641\u064a \u062f\u0641\u0639\u0647 \u0645\u0642\u0627\u0628\u0644 \u0639\u0645\u0631 \u0623\u0637\u0648\u0644 \u0644\u0644\u0628\u0637\u0627\u0631\u064a\u0629 \u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0643\u0645\u0628\u064a\u0648\u062a\u0631 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0630\u0644\u0643 \u064a\u0639\u0646\u064a \u062a\u0635\u0645\u064a\u0645\u064b\u0627 \u0623\u062b\u0642\u0644 \u0648\u0623\u0643\u0628\u0631\u061f \u0645\u0627 \u0645\u0642\u062f\u0627\u0631 \u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0641\u064a \u062d\u062c\u0645 \u0627\u0644\u0634\u0627\u0634\u0629 \u0627\u0644\u0623\u0635\u063a\u0631 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u062d\u062c\u0645 \u0627\u0644\u0634\u0627\u0634\u0629 \u0627\u0644\u0623\u0643\u0628\u0631 \u0642\u0644\u064a\u0644\u0627\u064b\u061f \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u060c \u0633\u062a\u0643\u062a\u0634\u0641 \u0647\u0630\u0647 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0642\u0628\u0644 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0643\u0628\u064a\u0631 \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conjoint \u0645\u062c\u0631\u062f \u062c\u0632\u0621 \u0645\u0646 \u0641\u0637\u064a\u0631\u0629 \u0627\u0644\u0631\u0624\u0649. \u0627\u0644\u062a\u0642\u0637 \u0627\u0644\u0642\u0635\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0628\u062a\u0633\u0639\u064a\u0631 \u0645\u062a\u0645\u0627\u0633\u0643 \u0623\u0648 \u062a\u0641\u0636\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0623\u0648 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0646\u0648\u0627\u0639 \u0623\u062e\u0631\u0649 \u0645\u0646 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0648\u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u0644\u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0625\u0644\u0649 \u0623\u0642\u0635\u0649 \u0625\u0645\u0643\u0627\u0646\u0627\u062a\u0647. \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 QuestionPro \u060c \u064a\u0645\u0643\u0646\u0643 \u0628\u0646\u0627\u0621 \u0648\u062a\u0642\u062f\u064a\u0645 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0634\u0627\u0645\u0644\u0629 \u062a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u062d\u062f\u0629 \u0648\u0627\u0644\u0631\u0624\u0649 \u0645\u0646 \u0623\u0633\u0626\u0644\u0629 \u0625\u0636\u0627\u0641\u064a\u0629 \u0623\u0648 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u0648\u0635\u064a\u0641 \u0627\u0644\u0645\u062e\u0635\u0635\u0629 \u0627\u0644\u0645\u0636\u0645\u0646\u0629 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639.<\/span><\/p>\n<h2><b>\u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0627\u0644\u0645\u0631\u0627\u0641\u0642\u0629:<\/b> <b>\u0643\u064a\u0641 \u064a\u0639\u0645\u0644 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u062d\u062f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0646\u0633\u062a\u062e\u062f\u0645 \u0646\u0645\u0648\u0630\u062c\u064b\u0627 \u0645\u0646\u0637\u0642\u064a\u064b\u0627 \u0645\u0642\u062a\u0631\u0646\u064b\u0627 \u0628\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 Nelder-Mead Simplex \u0644\u062d\u0633\u0627\u0628 \u0642\u064a\u0645 \u0627\u0644\u0645\u0646\u0641\u0639\u0629 \u0623\u0648 \u0642\u064a\u0645 \u0627\u0644\u0623\u062c\u0632\u0627\u0621. \u062a\u0633\u0645\u062d \u0645\u064a\u0632\u0629 \u0647\u0630\u0647 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0644\u0640 QuestionPro \u0628\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062d \u0645\u062a\u0645\u0627\u0633\u0643\u0629 \u0648\u0634\u0627\u0645\u0644\u0629 \u0641\u064a \u0646\u0638\u0627\u0645 \u0623\u0633\u0627\u0633\u064a \u0648\u0627\u062d\u062f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0646\u062d\u0646 \u0646\u062f\u0631\u0643 \u0623\u0646 \u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0627 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0644\u062a\u062d\u0644\u064a\u0644\u0646\u0627 \u0627\u0644\u0631\u064a\u0627\u0636\u064a. \u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0646\u0631\u064a\u062f \u0623\u0646 \u0646\u0648\u0641\u0631 \u0644\u0643 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c\u0647\u0627 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0627\u0644\u0645\u0648\u062d\u062f. \u0643\u0646 \u0648\u0627\u062b\u0642\u064b\u0627 \u0641\u064a \u0646\u062a\u0627\u0626\u062c\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0623\u062f\u0646\u0627\u0647.<\/span><\/p>\n<p>\u0627\u0644\u0631\u0645\u0648\u0632:<\/p>\n<ul class=\"insideul\">\n<li>\u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0645\u0633\u062a\u062c\u064a\u0628\u0648\u0646 \u0644\u0640 R \u060c \u0645\u0639 \u0627\u0644\u0623\u0641\u0631\u0627\u062f r = 1 &#8230; \u0635<\/li>\n<li>\u062f\u0639 \u0643\u0644 \u0645\u062c\u064a\u0628 \u064a\u0631\u0649 \u0645\u0647\u0627\u0645 T \u060c \u0645\u0639 t = 1 &#8230; \u062a\u064a<\/li>\n<li>\u062f\u0639 \u0643\u0644 \u0645\u0647\u0645\u0629 \u0644\u0647\u0627 \u0645\u0641\u0627\u0647\u064a\u0645 C \u060c \u0645\u0639 c = 1 &#8230; \u062c<\/li>\n<li>\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0644\u062f\u064a\u0646\u0627 \u0633\u0645\u0627\u062a A \u060c a = 1 \u0625\u0644\u0649 A \u060c \u0645\u0639 \u0643\u0644 \u0633\u0645\u0629 \u0644\u0647\u0627 \u0645\u0633\u062a\u0648\u064a\u0627\u062a La \u060c l = 1 \u0644\u0640 La \u060c \u0641\u0625\u0646 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062c\u0632\u0626\u064a\u0629 \u0644\u0633\u0645\u0629 \/ \u0645\u0633\u062a\u0648\u0649 \u0645\u0639\u064a\u0646 \u0647\u064a w &#8216;(a \u060c l). \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062a\u0645\u0631\u064a\u0646 \u060c \u0633\u0646\u062d\u0644 \u0647\u0630\u0647 (\u0627\u0644\u0645\u0635\u0641\u0648\u0641\u0629 \u0627\u0644\u062e\u0634\u0646\u0629) \u0644\u0623\u062c\u0632\u0627\u0621 \u0645\u0646 \u0642\u064a\u0645\u062a\u0647\u0627.<\/li>\n<li>\u064a\u0645\u0643\u0646\u0646\u0627 \u062a\u0628\u0633\u064a\u0637 \u0647\u0630\u0627 \u0625\u0644\u0649 \u0645\u0635\u0641\u0648\u0641\u0629 \u0630\u0627\u062a \u0628\u0639\u062f \u0648\u0627\u062d\u062f w (s) \u060c \u062d\u064a\u062b \u062a\u0643\u0648\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 {w \u2032 (1\u060c 1)\u060c w \u2032 (1\u060c 2) &#8230; w \u2032 (1\u060c L1)\u060c w \u2032 (2 \u060c 1) &#8230; w \u2032 (A\u060c LA)} \u0645\u0639 \u0648\u062c\u0648\u062f \u0639\u0646\u0627\u0635\u0631 S.<\/li>\n<li>\u064a\u0645\u0643\u0646 \u0625\u0638\u0647\u0627\u0631 \u0645\u0641\u0647\u0648\u0645 \u0645\u062d\u062f\u062f x \u0643\u0645\u0635\u0641\u0648\u0641\u0629 \u0623\u062d\u0627\u062f\u064a\u0629 \u0627\u0644\u0628\u0639\u062f x (s) \u060c \u062d\u064a\u062b x (s) = 1 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0633\u0645\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0645\u062a\u0627\u062d\u0629 \u060c \u0648 0 \u0628\u062e\u0644\u0627\u0641 \u0630\u0644\u0643.<\/li>\n<li>\u0644\u0646\u0641\u062a\u0631\u0636 \u0623\u0646 X <sub>rtc<\/sub> \u062a\u0645\u062b\u0644 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0645\u062d\u062f\u062f <sup>\u0644\u0644\u0645\u0641\u0647\u0648\u0645<\/sup> c \u0641\u064a \u0627\u0644\u0645\u0647\u0645\u0629 t <sup>\u0644\u0644\u0645\u062c\u064a\u0628<\/sup> r. \u0648\u0647\u0643\u0630\u0627 \u060c \u064a\u062a\u0645 \u062a\u0645\u062b\u064a\u0644 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0628\u0648\u0627\u0633\u0637\u0629 \u0645\u0635\u0641\u0648\u0641\u0629 \u0631\u0628\u0627\u0639\u064a\u0629 \u0627\u0644\u0623\u0628\u0639\u0627\u062f X \u0628\u062d\u062c\u0645 RxTxCxS.<\/li>\n<li>\u0625\u0630\u0627 \u0627\u062e\u062a\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u0641\u062a\u0649 r \u0627\u0644\u0645\u0641\u0647\u0648\u0645 c \u0641\u064a \u0627\u0644\u0645\u0647\u0645\u0629 t \u060c \u0641\u062f\u0639 Y <sub>rtc<\/sub> = 1 \u061b \u062e\u0644\u0627\u0641 \u0630\u0644\u0643 0.<\/li>\n<li>\u0642\u064a\u0645\u0629 Ux \u0644\u0641\u0643\u0631\u0629 \u0645\u062d\u062f\u062f\u0629 \u0647\u064a \u0625\u062c\u0645\u0627\u0644\u064a \u0642\u064a\u0645 \u0627\u0644\u0623\u062c\u0632\u0627\u0621 \u0644\u062a\u0644\u0643 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u062a\u0648\u0641\u0631\u0629 \u0641\u064a \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u060c \u0623\u064a \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0642\u064a\u0627\u0633\u064a \u0644\u0640 x \u0648 w.<\/li>\n<\/ul>\n<p class=\"h4-title\"><b>\u0646\u0645\u0648\u0630\u062c \u0644\u0648\u063a\u0627\u0631\u064a\u062a\u0645 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u062d\u062f\u0648\u062f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0628\u0633\u064a\u0637 \u0628\u064a\u0646 \u0645\u0641\u0647\u0648\u0645\u064a\u0646 \u060c \u0645\u0639 \u0627\u0644\u0645\u0631\u0627\u0641\u0642 U1 \u0648 U2 \u060c \u064a\u062a\u0646\u0628\u0623 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0644\u0648\u063a\u0627\u0631\u064a\u062a\u0645 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u062d\u062f\u0648\u062f (MNL) \u0628\u0623\u0646\u0647 \u0633\u064a\u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 1<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.questionpro.com\/userimages\/site_media\/Conjoint-Analysis-Multi-Nominal-Logit-Model.png\" alt=\"\u0646\u0645\u0648\u0630\u062c \u0644\u0648\u062c\u064a\u062a \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0623\u0633\u0645\u0627\u0621 \u0644\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\"><\/p>\n<p class=\"h4-title\"><strong>\u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a<\/strong><\/p>\n<p>\u062f\u0639 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 (\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0645\u0648\u0630\u062c <sup>MNL<\/sup> ) \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062b\u0627\u0644\u062b \u0641\u064a \u0627\u0644\u0645\u0647\u0645\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629 <sup>\u0644\u0644\u0645\u062c\u064a\u0628<\/sup> \u0647\u0648:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.questionpro.com\/userimages\/site_media\/Conjoint-Analysis-Modeled-Choice-Probability.png\" alt=\"\u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u0645\u0630\u062c\u0629 \u0630\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\"><\/p>\n<p class=\"h4-title\"><strong>\u0642\u064a\u0627\u0633 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u062f\u062e\u0648\u0644<\/strong><\/p>\n<p>\u064a\u062a\u0645 \u062d\u0633\u0627\u0628 \u0645\u0642\u064a\u0627\u0633 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u062f\u062e\u0648\u0644 (LL) \u0639\u0644\u0649 \u0623\u0646\u0647 <img decoding=\"async\" src=\"https:\/\/www.questionpro.com\/userimages\/site_media\/Conjoint-Log-Likelihood-Measure.png\" alt=\"\u0642\u064a\u0627\u0633 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0633\u062c\u0644 \u0627\u0644\u0645\u0642\u062a\u0631\u0646\"><\/p>\n<p class=\"large-12 columns\"><strong>\u062d\u0644 \u0644\u062c\u0632\u0621 \u0645\u0646 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0642\u0635\u0649 \u0627\u062d\u062a\u0645\u0627\u0644<\/strong><\/p>\n<p>\u0646\u0648\u062c\u062f \u0645\u062a\u062c\u0647 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062c\u0632\u0626\u064a\u0629 \u0628\u0625\u064a\u062c\u0627\u062f \u0627\u0644\u0645\u062a\u062c\u0647 w \u0627\u0644\u0630\u064a \u064a\u0639\u0637\u064a \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0642\u0635\u0648\u0649 \u0644\u0640 LL. \u0644\u0627\u062d\u0638 \u0623\u0646\u0646\u0627 \u0646\u0639\u0645\u0644 \u0639\u0644\u0649 \u0625\u064a\u062c\u0627\u062f \u0645\u062a\u063a\u064a\u0631\u0627\u062a S.<\/p>\n<ul class=\"insideul\">\n<li><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0645\u0634\u0643\u0644\u0629 \u062a\u0639\u0638\u064a\u0645 \u0645\u0633\u062a\u0645\u0631\u0629 \u063a\u064a\u0631 \u062e\u0637\u064a\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u060c \u0648\u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0645\u0643\u062a\u0628\u0629 \u062d\u0644\u0648\u0644 \u0642\u064a\u0627\u0633\u064a\u0629. \u0646\u062d\u0646 \u0646\u0633\u062a\u062e\u062f\u0645 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 Nelder-Mead Simplex.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u064a\u062c\u0628 \u062a\u0646\u0641\u064a\u0630 \u0648\u0638\u064a\u0641\u0629 \u0627\u062d\u062a\u0645\u0627\u0644 \u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u062f\u062e\u0648\u0644 \u0643\u0648\u0638\u064a\u0641\u0629 LL (w \u060c Y \u060c X) \u060c \u062b\u0645 \u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0644\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u062c\u0647 w \u0627\u0644\u0630\u064a \u064a\u0639\u0637\u064a\u0646\u0627 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u0642\u0635\u0649. \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0627\u062a \u0630 \u060c \u0648\u0627\u0644\u062a\u0635\u0645\u064a\u0645.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">X \u0645\u062d\u062f\u062f \u0648\u062b\u0627\u0628\u062a \u0644\u062a\u0637\u0648\u064a\u0631 \u0645\u0639\u064a\u0646. \u064a\u0645\u0643\u0646 \u062a\u0639\u064a\u064a\u0646 \u0642\u064a\u0645 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0644\u0640 w \u0639\u0644\u0649 \u0627\u0644\u0623\u0635\u0644 0. \u064a\u062a\u0645 \u0625\u0639\u0627\u062f\u0629 \u0642\u064a\u0627\u0633 \u0642\u064a\u0645 \u0627\u0644\u0623\u062c\u0632\u0627\u0621 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u060c w \u060c \u0628\u062d\u064a\u062b \u064a\u0643\u0648\u0646 \u0644\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062c\u0632\u0626\u064a\u0629 \u0644\u0623\u064a \u0633\u0645\u0629 \u0645\u062a\u0648\u0633\u0637 \u0635\u0641\u0631. \u064a\u062a\u0645 \u0630\u0644\u0643 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0637\u0631\u062d \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0623\u062c\u0632\u0627\u0621 \u0644\u062c\u0645\u064a\u0639 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0643\u0644 \u062c\u0648\u062f\u0629.<\/span><\/p>\n<h2><b>\u0643\u064a\u0641\u064a\u0629 \u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644 \u0645\u0648\u062d\u062f \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 QuestionPro\u061f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u0636\u0645\u0646 \u0639\u0631\u0636 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u062d\u062f QuestionPro \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/span><\/p>\n<ol>\n<li><b>\u0645\u0639\u0627\u0644\u062c \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0645\u0642\u062a\u0631\u0646\u0629:<\/b> <span style=\"font-weight: 400;\">\u0648\u0627\u062c\u0647\u0629 \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0627\u0644\u062c \u0644\u0625\u0646\u0634\u0627\u0621 \u0645\u0647\u0627\u0645 \u0645\u062a\u0635\u0644\u0629 \u062a\u0639\u062a\u0645\u062f \u0641\u0642\u0637 \u0639\u0644\u0649 \u0625\u062f\u062e\u0627\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u062a (\u0627\u0644\u0633\u0645\u0627\u062a) \u060c \u0645\u062b\u0644 \u0627\u0644\u0633\u0639\u0631 \u0648\u0627\u0644\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u060c \u0645\u062b\u0644 100 \u062f\u0648\u0644\u0627\u0631 \u0623\u0648 200 \u062f\u0648\u0644\u0627\u0631 \u0644\u0643\u0644 \u0645\u064a\u0632\u0629.<\/span><\/li>\n<li><b>\u0645\u0639\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062a\u0631\u0627\u0628\u0637\u0629:<\/b> <span style=\"font-weight: 400;\">\u0642\u0645 \u0628\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u062e\u062a\u064a\u0627\u0631 \u0639\u062f\u062f \u0627\u0644\u0645\u0647\u0627\u0645 \u0648\u0639\u062f\u062f \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0644\u0643\u0644 \u0645\u0647\u0645\u0629 \u0648\u062e\u064a\u0627\u0631 &#8220;\u063a\u064a\u0631 \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0637\u0628\u064a\u0642&#8221;.<\/span><\/li>\n<li><b>\u062d\u0633\u0627\u0628 \u0627\u0644\u0645\u0646\u0641\u0639\u0629:<\/b> <span style=\"font-weight: 400;\">\u064a\u062d\u0633\u0628 \u0627\u0644\u0645\u0631\u0627\u0641\u0642 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627.<\/span><\/li>\n<li><b>\u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0646\u0633\u0628\u064a\u0629:<\/b> <span style=\"font-weight: 400;\">\u062a\u062d\u0633\u0628 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0646\u0633\u0628\u064a\u0629 \u0644\u0644\u0633\u0645\u0627\u062a (\u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629).<\/span><\/li>\n<li><strong>\u0627\u0644\u062a\u0642\u0627\u0637\u0639 \/ \u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u0648\u0627\u0644\u062a\u0635\u0641\u064a\u0629: \u0642\u0645<\/strong> \u0628\u062a\u0635\u0641\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u062b\u0645 \u0642\u0645 \u0628\u062a\u0634\u063a\u064a\u0644 \u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0646\u0633\u0628\u064a\u0629.<\/li>\n<\/ol>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=research-edition-home\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u0627\u062c\u0645\u0639 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0628\u062d\u062b\u064a\u0629<\/strong><\/a><\/p>\n<h4><b>\u0645\u062b\u0627\u0644 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u0643<\/b><\/h4>\n<p><b>\u0627\u0644\u062e\u0637\u0648\u0629 1:<\/b> <span style=\"font-weight: 400;\">\u0627\u0646\u0642\u0631 \u0641\u0648\u0642<\/span> <b>\u0625\u0636\u0627\u0641\u0629 \u0633\u0624\u0627\u0644 \u062c\u062f\u064a\u062f<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0648\u062d\u062f\u062f \u0627\u0644\u062e\u064a\u0627\u0631 Conjoint (\u062e\u064a\u0627\u0631 \u0645\u0646\u0641\u0635\u0644) \u0645\u0646 \u0636\u0645\u0646 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629. \u0633\u064a\u0624\u062f\u064a \u0647\u0630\u0627 \u0625\u0644\u0649 \u0641\u062a\u062d \u0642\u0627\u0644\u0628 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0645\u0648\u062d\u062f \u0627\u0644\u0645\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0627\u0644\u0645\u0639\u0627\u0644\u062c \u0644\u0625\u0646\u0634\u0627\u0621 \u0645\u0647\u0627\u0645 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0625\u062f\u062e\u0627\u0644 \u0627\u0644\u0633\u0645\u0627\u062a (\u0627\u0644\u0645\u064a\u0632\u0627\u062a) \u0648\u0627\u0644\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0644\u0643\u0644 \u0645\u064a\u0632\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u062a\u0646\u062a\u062c \u0625\u062d\u062f\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0623\u062c\u0647\u0632\u0629 \u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u060c \u0648\u0647\u064a \u0645\u0646\u0627\u0641\u0633\u0629 \u0644\u0634\u0631\u0643\u0629 Samsung \u0623\u0648 LG \u0623\u0648 Vizio. \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0625\u0644\u0649 \u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u064a\u0646 \u0644\u0633\u0645\u0627\u062a \u0645\u0639\u064a\u0646\u0629 \u0645\u062b\u0644 \u0627\u0644\u062d\u062c\u0645 \u0648\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0633\u0639\u0631 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646. \u0645\u0633\u0644\u062d\u064a\u0646 \u0628\u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u060c \u064a\u0645\u0643\u0646\u0647\u0645 \u0625\u0646\u0634\u0627\u0621 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0645 \u0627\u0644\u062e\u0627\u0635\u0629 \u0648\u0639\u0631\u0648\u0636\u0647\u0645 \u0627\u0644\u062a\u064a \u062a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u062f\u0631 \u0625\u064a\u0631\u0627\u062f\u0627\u062a<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-108641\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/09\/Conjoint-question.png\" alt=\"\u0633\u0624\u0627\u0644 \u0645\u0634\u062a\u0631\u0643\" width=\"1338\" height=\"838\"><\/p>\n<p class=\"ta-center mt30 mb30\"><b>\u0627\u0644\u062e\u0637\u0648\u0629 2: \u0623\u062f\u062e\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0648\u0627\u0644\u0645\u0633\u062a\u0648\u064a\u0627\u062a.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u0645 \u0628\u0625\u0639\u062f\u0627\u062f \u0639\u062f\u062f \u0627\u0644\u0645\u0647\u0627\u0645 \u0648\u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0644\u0643\u0644 \u0645\u0647\u0645\u0629 \u0648\u0642\u0645 \u0628\u062a\u0639\u064a\u064a\u0646 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u062a: \u0627\u0644\u0633\u0639\u0631 \u0623\u0648 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u063a\u064a\u0631 \u0630\u0644\u0643. \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a\u0629 \u0643\u0645\u062b\u0627\u0644 \u060c \u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643:<\/span><\/p>\n<ul>\n<li>\u0645\u064a\u0632\u0627\u062a \u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646: \u0627\u0644\u0633\u0639\u0631 \u060c \u0627\u0644\u062d\u062c\u0645 \u060c \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li>\n<li>\u0627\u0644\u0633\u0639\u0631: 800 \u062f\u0648\u0644\u0627\u0631 \u060c 1200 \u062f\u0648\u0644\u0627\u0631 \u060c 1500 \u062f\u0648\u0644\u0627\u0631<\/li>\n<li>\u0627\u0644\u062d\u062c\u0645: 36 &#8220;\u060c 45&#8221; \u060c 52 &#8220;<\/li>\n<li>\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629: \u0633\u0648\u0646\u064a \u060c \u0625\u0644 \u062c\u064a \u060c \u0641\u064a\u0632\u064a\u0648<\/li>\n<\/ul>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-108648\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/09\/Conjoint-features.png\" alt=\"\u0645\u064a\u0632\u0627\u062a \u0645\u0642\u062a\u0631\u0646\u0629\" width=\"1605\" height=\"926\"><\/div>\n<p><b>\u0627\u0644\u062e\u0637\u0648\u0629 3:<\/b> <span style=\"font-weight: 400;\">\u062d\u062f\u062f \u0646\u0648\u0639 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0644\u0623\u064a \u0645\u0646 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062b\u0644\u0627\u062b\u0629: \u0639\u0634\u0648\u0627\u0626\u064a \u0648 D-Optimal \u0648 Import.<\/span><\/p>\n<p><b>\u0627\u0644\u062e\u0637\u0648\u0629 4:<\/b> <span style=\"font-weight: 400;\">\u0625\u0636\u0627\u0641\u0629 \u062e\u064a\u0627\u0631\u0627\u062a \u0625\u0639\u062f\u0627\u062f \u0625\u0636\u0627\u0641\u064a\u0629 \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u062b\u0627\u0628\u062a\u0629 \u0648\u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0645\u062d\u0638\u0648\u0631\u0629.<\/span><\/p>\n<p><b>\u0627\u0644\u062e\u0637\u0648\u0629 5:<\/b> <span style=\"font-weight: 400;\">\u0645\u0639\u0627\u064a\u0646\u0629 \u0648\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0635\u064a\u0629 \u0648\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646.<\/span><\/p>\n<p>\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u0633\u064a\u0628\u062f\u0648 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0643\u0645\u0627 \u064a\u0644\u064a:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-108655\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/09\/Conjoint-survey.png\" alt=\"\u0645\u0633\u062d \u0645\u0634\u062a\u0631\u0643\" width=\"1383\" height=\"461\"><\/p>\n<h4>\u0623\u064a\u0646 \u064a\u0645\u0643\u0646\u0646\u064a \u0639\u0631\u0636 \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u0648\u062d\u062f\u0629\u061f<\/h4>\n<p><strong>\u0627\u0644\u062e\u0637\u0648\u0629 1:<\/strong> \u0627\u0630\u0647\u0628 \u0625\u0644\u0649 <b>\u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u062f\u062e\u0648\u0644 \u00bb\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0631\u0623\u064a\u00bb \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u00bb\u0646\u0645\u0630\u062c\u0629 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631\u00bb \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u0643<\/b><\/p>\n<div class=\"ta-center mt30 mb30\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-108669\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/09\/Conjoint-report.png\" alt=\"\u062a\u0642\u0631\u064a\u0631 \u0645\u0634\u062a\u0631\u0643\" width=\"1008\" height=\"233\"><\/div>\n<p class=\"ta-center mt30 mb30\"><strong>\u0627\u0644\u062e\u0637\u0648\u0629 2: \u0647\u0646\u0627 \u064a\u0645\u0643\u0646\u0643 \u0639\u0631\u0636 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-63441 aligncenter\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/09\/conjoint-analysis-5-1.png\" alt=\"\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u062d\u062f\" width=\"899\" height=\"483\"><\/p>\n<p class=\"ta-center mt30 mb30\"><strong>\u0627\u0644\u062e\u0637\u0648\u0629 3: \u064a\u0645\u0643\u0646\u0643 \u062a\u0646\u0632\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u062a\u0646\u0633\u064a\u0642 Excel \/ CSV \u0623\u0648 HTML.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u062d\u062f\u061f \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u0643: \u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u0643 \u0639\u0644\u0649 \u0623\u0646\u0647 \u0637\u0631\u064a\u0642\u0629 \u062a\u062d\u0644\u064a\u0644 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":692858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u062d\u062f","_yoast_wpseo_title":"\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u0643: \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0645\u062b\u0627\u0644 \u0648\u0627\u0644\u0623\u0646\u0648\u0627\u0639 \u0648\u0627\u0644\u0646\u0645\u0648\u0630\u062c | QuestionPro","_yoast_wpseo_metadesc":"\u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u062d\u062f \u0644\u0625\u062c\u0631\u0627\u0621 \u062f\u0631\u0627\u0633\u0627\u062a \u0645\u0634\u062a\u0631\u0643\u0629 \u0648\u0641\u0647\u0645 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621. \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u0645\u0632\u0627\u064a\u0627\u0647\u0627.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1113],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u0643: \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0645\u062b\u0627\u0644 \u0648\u0627\u0644\u0623\u0646\u0648\u0627\u0639 \u0648\u0627\u0644\u0646\u0645\u0648\u0630\u062c | QuestionPro<\/title>\n<meta name=\"description\" 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