{"id":730375,"date":"2018-08-30T23:38:16","date_gmt":"2018-08-31T06:38:16","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%d9%86%d9%82%d8%a7%d8%b7-%d8%ac%d9%87%d8%af-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-ces-%d8%a3%d9%85%d8%ab%d9%84%d8%a9-%d8%8c-%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%8c-%d9%88%d8%ad%d8%b3%d8%a7%d8%a8%d8%a7\/"},"modified":"2018-08-30T23:38:16","modified_gmt":"2018-08-30T23:38:16","slug":"%d9%86%d9%82%d8%a7%d8%b7-%d8%ac%d9%87%d8%af-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-ces-%d8%a3%d9%85%d8%ab%d9%84%d8%a9-%d8%8c-%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%8c-%d9%88%d8%ad%d8%b3%d8%a7%d8%a8%d8%a7","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ar\/%d9%86%d9%82%d8%a7%d8%b7-%d8%ac%d9%87%d8%af-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-ces-%d8%a3%d9%85%d8%ab%d9%84%d8%a9-%d8%8c-%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%8c-%d9%88%d8%ad%d8%b3%d8%a7%d8%a8%d8%a7\/","title":{"rendered":"\u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 (CES): \u0623\u0645\u062b\u0644\u0629 \u060c \u062a\u0639\u0631\u064a\u0641 \u060c \u0648\u062d\u0633\u0627\u0628\u0627\u062a"},"content":{"rendered":"<div class=\"tags-wrap\">\n<p class=\"content-index\">\u0641\u0647\u0631\u0633 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/p>\n<ol style=\"counter-reset: section; list-style-type: none;\">\n<li><a href=\"#What_is_Customer_Effort_Score\">\u0645\u0627 \u0647\u064a \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644\u061f<\/a><\/li>\n<li><a href=\"#Example_of_Customer_Effort_Score\">\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644<\/a><\/li>\n<li><a href=\"#Application_of_Customer_Effort_Score\">\u062a\u0637\u0628\u064a\u0642 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644<\/a><\/li>\n<li><a href=\"#Advantages_and_Disadvantages_of_Customer_Effort_Score\">\u0645\u0632\u0627\u064a\u0627 \u0648\u0639\u064a\u0648\u0628 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 (CES)<\/a><\/li>\n<li><a href=\"#Customer_Effort_Score_vs_Net_Promoter_Score\">\u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0642\u0627\u0628\u0644 \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u0645\u0631\u0648\u062c<\/a><\/li>\n<li><a href=\"#Customer_Effort_Score_Benchmark\">\u0645\u0639\u064a\u0627\u0631 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644<\/a>\n<ol>\n<li><a href=\"#Using_Competitive_Landscape_as_Your_Benchmark\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0643\u0645\u0639\u064a\u0627\u0631 \u0644\u0643<\/a><\/li>\n<li><a href=\"#Global_Standards_vs_Competitor_Benchmarking\">\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0645\u0639\u064a\u0627\u0631\u064a\u0629 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/a><\/li>\n<li><a href=\"#Comparing_Your_Metric_Against_Your_Own\">\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/div>\n<h2><a id=\"What_is_Customer_Effort_Score\" class=\"blankurl\"><\/a><strong>\u0645\u0627 \u0647\u064a \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 (CES)\u061f<\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">\u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 (CES) \u0647\u064a \u0646\u0648\u0639 \u0645\u0646<\/span> \u0627\u0633\u062a\u0628\u064a\u0627\u0646 <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/customer-satisfaction.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/a> <span data-preserver-spaces=\"true\">\u064a\u0633\u062a\u062e\u062f\u0645 \u0644\u0642\u064a\u0627\u0633 \u0633\u0647\u0648\u0644\u0629<\/span> <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/customer-service\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062e\u062f\u0645\u0629<\/span><\/a><span data-preserver-spaces=\"true\"> \u0645\u0639 \u0645\u0646\u0638\u0645\u0629. \u064a\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u0642\u064a\u064a\u0645 \u0633\u0647\u0648\u0644\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 &#8220;\u0635\u0639\u0628 \u062c\u062f\u064b\u0627&#8221; \u0623\u0648 &#8220;\u0633\u0647\u0644 \u062c\u062f\u064b\u0627&#8221;.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u062a\u0645 \u0625\u0646\u0634\u0627\u0621 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0645\u062c\u0644\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0644\u0644\u0634\u0631\u0643\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/span> <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/cross-sectional-study\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0628\u062d\u062b \u0645\u0642\u0637\u0639\u064a<\/span><\/a> \u0628\u0633\u064a\u0637<span data-preserver-spaces=\"true\"> \u0627\u0644\u0646\u0647\u062c \u062f\u0648\u0646 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0628\u062d\u062b. \u064a\u0645\u0643\u0646 \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0645\u0631\u0627\u062c\u0639\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0646\u062a\u0627\u0626\u062c\u0647\u0645 \u0641\u064a \u0643\u062a\u0627\u0628\u0647\u0645 The Effortless Experience.<\/span><\/p>\n<p><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0627\u0644\u0628\u062d\u062b<\/span><\/a> <span data-preserver-spaces=\"true\">_<\/span><span data-preserver-spaces=\"true\"> \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0645\u0648\u0627\u0642\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0628\u064a\u0626\u0629 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0644\u0627 \u0633\u064a\u0645\u0627 \u0645\u0639 \u0628\u0639\u0636 \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0645\u0639\u0627\u0644\u062c\u062a\u0647\u0627. \u0623\u062b\u0628\u062a \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062c\u0647\u062f \u0627\u0644\u0630\u064a \u0643\u0627\u0646 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0646 \u064a\u0628\u0630\u0644\u0647 \u0623\u0646\u0647 \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0642\u064a\u0627\u0645 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u062a\u0633\u0648\u0642 \u0623\u0648 \u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u0628\u0639\u0645\u0644 \u062a\u062c\u0627\u0631\u064a \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u0648\u062c\u062f \u0627\u0644\u0628\u062d\u062b \u0623\u0646\u0647 \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0643\u0628\u064a\u0631 \u064a\u0632\u064a\u062f \u0645\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0639\u062f\u0645 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0641\u0625\u0646 \u0627\u0644\u062c\u0647\u062f \u0627\u0644\u0645\u0646\u062e\u0641\u0636 \u0644\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0628\u0645\u0639\u0646\u0649 \u0622\u062e\u0631 \u060c \u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u064a\u062a\u062c\u0646\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062a\u0633\u0648\u0642 \u0641\u064a \u0639\u0645\u0644\u0643 \u0623\u0648 \u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u0628\u0647 \u0644\u0644\u0623\u0635\u062f\u0642\u0627\u0621 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0639\u0644\u064a\u0647\u0645 \u0627\u0644\u0639\u0645\u0644 \u0628\u062c\u062f \u0644\u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629. \u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u062a\u0648\u0642\u0639\u0629 \u0648\u062a\u0645 \u062a\u0644\u0628\u064a\u062a\u0647\u0627 \u0628\u062c\u0647\u062f \u0645\u0646\u062e\u0641\u0636 \u0645\u0646 \u062c\u0627\u0646\u0628\u0647\u0645 \u060c \u0641\u0625\u0646 \u0647\u0630\u0627 \u0644\u0627 \u064a\u0636\u0645\u0646 \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u0647\u0645 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u0645\u0644\u0643.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u0644\u0627 \u064a\u0634\u064a\u0631 CES \u0627\u0644\u0623\u0639\u0644\u0649 \u0625\u0644\u0649 \u0639\u0645\u064a\u0644 \u0631\u0627\u0636\u064d \u0648\u0644\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062e\u0628\u0631\u0643 \u0628\u062f\u0642\u0629 \u0628\u0648\u0644\u0627\u0621 \u0639\u0645\u064a\u0644\u0643. \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u064a \u0645\u0642\u064a\u0627\u0633 \u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0642\u064a\u0633 \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u0631\u0636\u0627.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062f\u0631\u062c\u0627\u062a CES \u0644\u0628\u0646\u0627\u0621 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 \u0623\u0641\u0636\u0644 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u060c \u0628\u062f\u0621\u064b\u0627 \u0628\u062c\u0647\u062f \u0623\u0642\u0644 \u0644\u0639\u0645\u0644\u0627\u0626\u0643.<\/span><\/p>\n<h3><a id=\"Example_of_Customer_Effort_Score\" class=\"blankurl\"><\/a><strong>\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644<\/strong><\/h3>\n<p>\u064a\u0643\u062a\u0633\u0628 \u0645\u0642\u064a\u0627\u0633 CES \u0642\u0648\u0629 \u062c\u0630\u0628 \u062d\u064a\u062b \u062a\u0633\u0639\u0649 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0644\u0649 \u0641\u0647\u0645 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644. \u0627\u0633\u062a\u062e\u062f\u0645 \u0645\u062b\u0627\u0644 \u0633\u0624\u0627\u0644 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u0630\u0627 \u0644\u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641\u064a\u0629 \u0639\u0645\u0644 CES \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 CES \u0644\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<p><strong><span data-preserver-spaces=\"true\">\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0633\u0624\u0627\u0644 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644: <\/span><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-62714\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/Customer_Effort_Score_Question.png\" alt=\"\u0633\u0624\u0627\u0644 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644\" width=\"800\" height=\"130\"><\/p>\n<p>\u064a\u0633\u062a\u062e\u062f\u0645 \u0645\u062b\u0627\u0644 \u0627\u0644\u0633\u0624\u0627\u0644 \u0647\u0630\u0627 \u0645\u0642\u064a\u0627\u0633 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0643\u0648\u0646 \u0645\u0646 5 \u0646\u0642\u0627\u0637 \u0644\u062a\u062d\u062f\u064a\u062f \u0633\u0647\u0648\u0644\u0629 \u0645\u0645\u0627\u0631\u0633\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0643\u0648\u0646 \u0645\u0646 5 \u0646\u0642\u0627\u0637 \u062e\u064a\u0627\u0631\u0627\u062a \u0625\u062c\u0627\u0628\u0627\u062a \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u060c \u0648\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u060c \u0648\u0645\u062d\u0627\u064a\u062f\u0629 \u060c \u0648\u0633\u0644\u0628\u064a\u0629 \u060c \u0648\u0633\u0644\u0628\u064a\u0629 \u0634\u062f\u064a\u062f\u0629 \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u062e\u062a\u0627\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0631\u062f \u0641\u0639\u0644 \u0625\u064a\u062c\u0627\u0628\u064a \u0623\u0648 \u0645\u062d\u0627\u064a\u062f \u0623\u0648 \u0633\u0644\u0628\u064a \u0639\u0646\u062f \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0643.<\/p>\n<p><strong>\u0635\u064a\u063a\u0629 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-62713 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/Customer_Effort_Score_Formula.png\" alt=\"\u0635\u064a\u063a\u0629 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644\" width=\"724\" height=\"144\"><br \/>\n\u064a\u062a\u0637\u0644\u0628 \u062d\u0633\u0627\u0628 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0625\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 (\u0627\u0644\u0633\u0647\u0644\u0629 \u0648\u0627\u0644\u0633\u0647\u0644\u0629 \u062c\u062f\u064b\u0627) \u0648\u0627\u0644\u0633\u0644\u0628\u064a\u0629 (\u0627\u0644\u0635\u0639\u0628\u0629 \u0648\u0627\u0644\u0635\u0639\u0628\u0629 \u062c\u062f\u064b\u0627) \u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 CES \u0627\u0644\u062e\u0627\u0635 \u0628\u0643. \u064a\u0645\u0643\u0646\u0643 \u0628\u0639\u062f \u0630\u0644\u0643 \u0637\u0631\u062d \u0639\u062f\u062f \u0627\u0644\u0631\u062f\u0648\u062f \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0645\u0646 \u0627\u0644\u0631\u062f\u0648\u062f \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629.<\/p>\n<h3><a id=\"Application_of_Customer_Effort_Score\" class=\"blankurl\"><\/a><strong>\u062a\u0637\u0628\u064a\u0642 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644<\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">\u062a\u0642\u064a\u064a\u0645<\/span> <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/acquire-reliable-customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644<\/span><\/a><span data-preserver-spaces=\"true\"> \u0627\u0644\u062a\u064a \u062a\u062a\u0644\u0642\u0627\u0647\u0627 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0644\u062f\u0649 \u0645\u0624\u0633\u0633\u062a\u0643 \u0645\u062a\u0648\u0633\u0637 \u0645\u0631\u062a\u0641\u0639 \u060c \u0641\u0647\u0630\u0627 \u064a\u062f\u0644 \u0639\u0644\u0649 \u0623\u0646 \u0634\u0631\u0643\u062a\u0643 \u062a\u062c\u0639\u0644 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0645\u0644\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u0634\u064a\u0631 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0645\u0646\u062e\u0641\u0636 \u0625\u0644\u0649 \u0648\u062c\u0648\u062f \u0645\u062c\u0627\u0644 \u0644\u0644\u062a\u062d\u0633\u064a\u0646 \u0644\u062a\u0633\u0647\u064a\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0627\u0646\u064a \u0645\u0646 \u0636\u0639\u0641 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u062a\u0642\u064a\u064a\u0645 \u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0629. \u0628\u0639\u062f \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u0628\u0630\u0644 \u0641\u064a\u0647 \u0639\u0645\u0644\u0627\u0624\u0643 \u0623\u0643\u0628\u0631 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u062c\u0647\u062f \u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0628\u062f\u0621 \u0641\u064a \u0645\u0639\u0627\u0644\u062c\u0629 \u0647\u0630\u0647 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0644\u062a\u0642\u0644\u064a\u0644 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644. \u0647\u0630\u0627 \u0645\u0646 \u0634\u0623\u0646\u0647 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a. \u062a\u0630\u0643\u0631 \u060c \u0645\u0639 \u0630\u0644\u0643 \u060c \u0623\u0646 \u062a\u0642\u0644\u064a\u0644 \u062c\u0647\u0648\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0627 \u064a\u0639\u0646\u064a \u062f\u0627\u0626\u0645\u064b\u0627 \u0632\u064a\u0627\u062f\u0629 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0630\u0644\u0643 \u060c \u064a\u062a\u0648\u0642\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0646 \u062a\u0642\u062f\u0645 \u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062e\u062f\u0645\u0627\u062a \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u0642\u0644\u064a\u0644 \u0645\u0646 \u0627\u0644\u062c\u0647\u062f.<\/span><\/p>\n<p><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.kanomodel.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0646\u0645\u0648\u0630\u062c \u0643\u0627\u0646\u0648<\/span><\/a><span data-preserver-spaces=\"true\"> \u0645\u0646 \u062e\u0628\u064a\u0631 \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u064a\u0627\u0628\u0627\u0646\u064a \u064a\u0634\u0631\u062d \u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0642\u0629. \u0628\u0639\u0636 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u060c \u0645\u062b\u0644 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0646\u062e\u0641\u0636 \u060c \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u0644\u0631\u0636\u0627. \u0639\u0648\u0627\u0645\u0644 \u0623\u062e\u0631\u0649 \u060c \u0645\u062b\u0644 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0628\u0647\u062c\u0629 \u0648\u0627\u0644\u0648\u0644\u0627\u0621 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646<\/span> <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/tour\/surveys.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639<\/span><\/a><span data-preserver-spaces=\"true\"> \u0627\u0644\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u0646\u0641\u0630\u0629 \u0628\u0639\u062f \u0643\u0644 \u0645\u0639\u0627\u0645\u0644\u0629 \u0639\u0645\u064a\u0644 \u0645\u0639 \u0645\u0624\u0633\u0633\u062a\u0643. \u064a\u0639\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0633\u062d CES \u0625\u062c\u0631\u0627\u0621 \u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0628\u0639\u062f \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<div class=\"ta-center\" style=\"margin-bottom: 20px; margin-top: 10px;\">\n<p style=\"text-align: center;\"><a href=\"\/blog\/is-your-revenue-at-risk\/\">\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0631\u0628\u0637 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0639\u0631\u0636\u0629 \u0644\u0644\u062e\u0637\u0631 \u0648\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/a><\/p>\n<\/div>\n<h3><a id=\"Advantages_and_Disadvantages_of_Customer_Effort_Score\" class=\"blankurl\"><\/a><strong>\u0645\u0632\u0627\u064a\u0627 \u0648\u0639\u064a\u0648\u0628 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 (CES)<\/strong><\/h3>\n<p><strong>\u0645\u0632\u0627\u064a\u0627: <\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span data-preserver-spaces=\"true\">\u0645\u0646 \u0627\u0644\u0623\u0641\u0636\u0644 \u062a\u0648\u0642\u0639<\/span> <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/build-customer-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/span><\/a><span data-preserver-spaces=\"true\"> \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0623\u0642\u0644 \u062a\u0642\u0644\u0628\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062e\u0631\u0649. \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 CES \u0644\u064a\u0633 \u0645\u0642\u064a\u0627\u0633\u064b\u0627 \u062f\u0642\u064a\u0642\u064b\u0627 \u0644\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0625\u0644\u0627 \u0623\u0646\u0647 \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u062a \u0645\u0646 \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0625\u0644\u0649 \u0627\u0644\u0631\u0636\u0627. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span data-preserver-spaces=\"true\">\u064a\u0646\u0637\u0628\u0642 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0647\u0630\u0627 \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u0644\u0644\u063a\u0627\u064a\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u0635\u062d\u064a\u062d\u064a\u0629 \u0641\u064a \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 \u0645\u0624\u0633\u0633\u062a\u0643.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span data-preserver-spaces=\"true\">\u0625\u0646\u0647\u0627 \u0637\u0631\u064a\u0642\u0629 \u0645\u0648\u062b\u0648\u0642\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 \u0644\u0644\u062a\u0646\u0628\u0624<\/span> <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0628\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0631\u0636\u0627\u0647\u0645<\/span><\/a> <span data-preserver-spaces=\"true\">.<\/span><\/li>\n<\/ul>\n<p><strong>\u0633\u0644\u0628\u064a\u0627\u062a:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span data-preserver-spaces=\"true\">\u064a\u0642\u062a\u0635\u0631 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0647\u0630\u0627 \u0639\u0644\u0649 \u0627\u0644\u062e\u062f\u0645\u0629 \u0639\u0644\u0649 \u0648\u062c\u0647 \u0627\u0644\u062e\u0635\u0648\u0635 \u0648\u0644\u064a\u0633 \u0639\u0645\u0644\u0643 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span data-preserver-spaces=\"true\">\u0625\u0646\u0647 \u064a\u0639\u0637\u064a \u0641\u0642\u0637 \u0646\u062a\u0627\u0626\u062c \u0639\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u062c\u062f\u0648\u0646 \u0635\u0639\u0648\u0628\u0629 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0645 \u0644\u0627. \u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0643\u0627\u0646 \u0635\u0639\u0628\u064b\u0627 \u0623\u0648 \u0633\u0628\u0628 \u0635\u0639\u0648\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span data-preserver-spaces=\"true\">\u0644\u0627 \u064a\u062a\u0645 \u0623\u062e\u0630 \u062a\u0623\u062b\u064a\u0631 \u0639\u0648\u0627\u0645\u0644 \u0645\u062b\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0623\u0648<\/span> <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/survey-templates\/new-product-concept-testing-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c<\/span><\/a> <span data-preserver-spaces=\"true\">\u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631.<\/span><\/li>\n<\/ul>\n<div>\n<div class=\"sub-section-heading\">\n<h3><a id=\"Customer_Effort_Score_vs_Net_Promoter_Score\" class=\"blankurl\"><\/a><strong>\u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0642\u0627\u0628\u0644 \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u0645\u0631\u0648\u062c<\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">\u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 (CES)<\/span> <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0648\u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u0645\u0631\u0648\u062c<\/span><\/a><span data-preserver-spaces=\"true\"> (NPS) \u0647\u064a \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u062a\u0631\u0627\u0628\u0637\u0629 \u0645\u0639 \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0648\u0627\u0644\u0639\u064a\u0648\u0628 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627. \u0643\u0644 \u0645\u0646 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u0645\u0631\u0648\u062c \u064a\u062d\u0633\u0628 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0631\u0636\u0627\u0647\u0645. \u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0647\u0646\u0627\u0643 \u0628\u0639\u0636 \u0627\u0644\u0645\u0648\u0627\u0642\u0641 \u0627\u0644\u062a\u064a \u062a\u0643\u0648\u0646 \u0641\u064a\u0647\u0627 NPS \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0645\u0646 CES \u060c \u0648\u0647\u0646\u0627\u0643 \u062d\u0627\u0644\u0627\u062a \u064a\u0643\u0648\u0646 \u0641\u064a\u0647\u0627 CES \u0645\u0624\u0634\u0631\u064b\u0627 \u0623\u0641\u0636\u0644. \u0643\u0644\u0627\u0647\u0645\u0627 \u064a\u0633\u0623\u0644 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0645\u0643\u0645\u0644\u0629 \u0644\u0628\u0639\u0636\u0647\u0627 \u0627\u0644\u0628\u0639\u0636 \u0625\u0644\u0649 \u062d\u062f \u0645\u0627.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u062a\u0635\u0648\u0631 NPS \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0635\u064a\u0629 &#8211; &#8220;\u0645\u0627 \u0645\u062f\u0649 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0623\u0646 \u062a\u0648\u0635\u064a \u0627\u0644\u0634\u0631\u0643\u0629 X \u0644\u0635\u062f\u064a\u0642 \u0623\u0648 \u0632\u0645\u064a\u0644\u061f&#8221; \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0639\u0627\u062f\u0629\u064b \u0644\u062a\u062d\u0644\u064a\u0644 \u0642\u0627\u0628\u0644\u064a\u0629 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0648\u0644\u0627\u0621. \u0641\u0634\u0644\u062a NPS \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062a\u0641\u0627\u0639\u0644\u0647\u0645 \u0627\u0644\u0623\u062e\u064a\u0631 \u0645\u0639 \u0627\u0644\u0645\u0646\u0638\u0645\u0629. \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u0641\u064a\u0647 \u062d\u0633\u0627\u0628 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u062a\u0637\u0644\u0628 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0635\u0639\u0648\u0628\u0629 \u0627\u0644\u062a\u064a \u064a\u0648\u0627\u062c\u0647\u0648\u0646\u0647\u0627 \u0645\u0639 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0624\u0633\u0633\u0629. \u0643\u0644\u0645\u0627 \u0642\u0644\u0644\u062a \u0645\u0646 \u0627\u0644\u0635\u0639\u0648\u0628\u0629 \u060c \u0643\u0627\u0646 \u0630\u0644\u0643 \u0623\u0641\u0636\u0644 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0648\u0644\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u062a\u0634\u064a\u0631 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0635\u0639\u0648\u0628\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629 \u0625\u0644\u0649 \u0623\u0646\u0643 \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0625\u062c\u0631\u0627\u0621 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0641\u064a \u0637\u0631\u064a\u0642\u0629 \u0639\u0645\u0644\u0643 \u0648\u0625\u062c\u0631\u0627\u0626\u0647 <\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u0648 \u0623\u0648\u0644\u0648\u064a\u062a\u0643<\/span><\/a> <span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">\u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 CES \u0648 NPS \u0645\u0639\u064b\u0627<\/span><\/strong><\/p>\n<p>\u062a\u062d\u0638\u0649 <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/net-promoter-score-calculation\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">NPS<\/span><\/a> <span data-preserver-spaces=\"true\">\u0628\u0634\u0639\u0628\u064a\u0629 \u0628\u0633\u0628\u0628 \u062f\u0631\u062c\u0629 \u0627\u0644\u0628\u0633\u0627\u0637\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631\u0647\u0627 \u0644\u062a\u062d\u0644\u064a\u0644 \u062c\u0627\u0646\u0628\u064a\u0646 \u0631\u0626\u064a\u0633\u064a\u064a\u0646 \u0645\u0646 \u0627\u0644\u0623\u0639\u0645\u0627\u0644: \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0637\u0648\u0631 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u062a\u0648\u0642\u0639.<\/span> <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/cx\/promoter-amplification.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0627\u0644\u0645\u0631\u0648\u062c\u064a\u0646<\/span><\/a><span data-preserver-spaces=\"true\"> \u062a\u0645\u064a\u0644 \u0625\u0644\u0649 \u0627\u0644\u0628\u0642\u0627\u0621 \u0645\u0644\u062a\u0632\u0645\u064b\u0627 \u0628\u0645\u0624\u0633\u0633\u0629 \u0648\u0647\u064a \u0623\u064a\u0636\u064b\u0627 \u0645\u0635\u0627\u062f\u0631 \u0631\u0627\u0626\u0639\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062c\u0627\u0646\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0648\u0635\u064a\u0627\u062a \u0644\u0644\u0639\u0627\u0626\u0644\u0629 \u0648\u0627\u0644\u0623\u0635\u062f\u0642\u0627\u0621. \u0627\u0644\u0645\u0631\u0648\u062c \u0645\u062e\u0644\u0635 \u0644\u0645\u0624\u0633\u0633\u062a\u0643 \u060c \u0644\u0643\u0646 \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u062a\u062a\u0630\u0643\u0631 \u0623\u0646\u0647 \u0644\u064a\u0633 \u0645\u0646 \u0627\u0644\u0645\u0636\u0645\u0648\u0646 \u0627\u0644\u0628\u0642\u0627\u0621 \u0645\u062e\u0644\u0635\u064b\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u063a\u064a\u0631 \u0643\u0627\u0641\u064a\u0629.<\/span><\/p>\n<p>\u062a\u0628\u062d\u062b \u0644\u0628\u062f\u0621 \u0627\u0644\u0645\u0633\u062d\u061f \u062a\u062d\u0642\u0642 \u0645\u0646 <a href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener\">\u0642\u0648\u0627\u0644\u0628 \u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629<\/a> \u0647\u0630\u0647<\/p>\n<p><span data-preserver-spaces=\"true\">\u064a\u0642\u064a\u0633 NPS \u0627\u0644\u0634\u0639\u0648\u0631 \u0627\u0644\u0639\u0627\u0645 \u0644\u0644\u0639\u0645\u064a\u0644 \u062a\u062c\u0627\u0647 \u0639\u0645\u0644\u0643 \u0648\u0644\u0627 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0644\u0642\u064a\u0627\u0633<\/span> <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/customer-service\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621<\/span><\/a> \u0645\u0639\u064a\u0646\u0629<span data-preserver-spaces=\"true\"> \u062e\u0628\u0631\u0629. \u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649 \u060c \u064a\u0642\u064a\u0633 CES \u0633\u0647\u0648\u0644\u0629 \u062d\u0644 \u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0641\u0639\u0627\u0644\u064b\u0627 \u0644\u0644\u063a\u0627\u064a\u0629 \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0639\u0642\u0628\u0627\u062a \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u0644\u0643 \u0625\u0632\u0627\u0644\u0629 \u0647\u0630\u0647 \u0627\u0644\u0639\u0642\u0628\u0627\u062a \u0648\u0632\u064a\u0627\u062f\u0629 \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0645\u0628\u0627\u0634\u0631 <\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/build-customer-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/a> <span data-preserver-spaces=\"true\">.<\/span><\/p>\n<div class=\"ta-center\" style=\"margin-bottom: 20px; margin-top: 10px;\"><img decoding=\"async\" class=\"aligncenter\" src=\"\/userimages\/site_media\/Customer_Effort_Score_vs_Net_Promoter_Score.png\" alt=\"\u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0642\u0627\u0628\u0644 \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u0645\u0631\u0648\u062c\"><\/div>\n<\/div>\n<h3><strong><a id=\"Customer_Effort_Score_Benchmark\" class=\"blankurl\"><\/a>\u0645\u0639\u064a\u0627\u0631 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644<\/strong><\/h3>\n<blockquote><p>\u062c\u0645\u064a\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u062a\u0642\u064a\u0633 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0645\u0646\u0627\u0641\u0633\u062a\u0647\u0627. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0639\u0631\u0641\u0648\u0627 \u0645\u0627 \u064a\u062c\u0628 \u0639\u0644\u064a\u0647\u0645 \u0645\u0648\u0627\u0621\u0645\u062a\u0647 \u064a\u0648\u0645\u064b\u0627 \u0628\u0639\u062f \u064a\u0648\u0645 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0634\u0631\u0643\u062a\u0647\u0645 \u0633\u062a\u0646\u062c\u062d.<br \/>\n&#8211; \u062c\u064a\u0645\u0633 \u062f\u0646<\/p><\/blockquote>\n<p>\u0648\u0641\u0642\u064b\u0627 \u0644\u0628\u062d\u062b \u0623\u062c\u0631\u062a\u0647 \u0634\u0631\u0643\u0629 CEB Global \u060c \u0641\u0625\u0646 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0640 CES 2.0 \u0623\u062f\u0646\u0627\u0647:<\/p>\n<p style=\"text-align: center;\"><a href=\"\/blog\/customer-effort-score-benchmark\/\">\u062a\u0639\u0644\u0645 \u0628\u0627\u0644\u062a\u0641\u0635\u064a\u0644: \u0642\u064a\u0627\u0633 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644.<\/a><\/p>\n<div class=\"ta-center\" style=\"margin-bottom: 20px; margin-top: 10px;\"><img decoding=\"async\" class=\"aligncenter\" src=\"\/userimages\/site_media\/Customer_Effort_Score_Benchmarking.png\" alt=\"\u0642\u064a\u0627\u0633 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644\"><\/div>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0646\u0633\u0628\u0629 CES \u0644\u062f\u064a\u0643 \u0623\u0642\u0644 \u0645\u0646 70\u066a \u060c \u0641\u0642\u062f \u062a\u0631\u063a\u0628 \u0641\u064a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0648\u0625\u0632\u0627\u0644\u0629 \u0627\u0644\u0639\u0642\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0648\u0627\u062c\u0647\u0647\u0627 \u0639\u0645\u0644\u0627\u0624\u0643.<\/p>\n<h4><a id=\"Using_Competitive_Landscape_as_Your_Benchmark\" class=\"blankurl\"><\/a><strong>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0643\u0645\u0639\u064a\u0627\u0631 \u0644\u0643<\/strong><\/h4>\n<\/div>\n<p>&#8220;\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u062f\u0627\u0626\u0645\u064b\u0627 \u0634\u064a\u0621 \u062c\u064a\u062f. \u0625\u0646\u0647\u0627 \u062a\u062c\u0628\u0631\u0646\u0627 \u0639\u0644\u0649 \u0628\u0630\u0644 \u0642\u0635\u0627\u0631\u0649 \u062c\u0647\u062f\u0646\u0627. \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0631 \u064a\u062c\u0639\u0644 \u0627\u0644\u0646\u0627\u0633 \u0631\u0627\u0636\u064a\u0646 \u0639\u0646 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637&#8221;. \u0646\u0627\u0646\u0633\u064a \u0628\u064a\u0631\u0633\u064a<\/p>\n<p><span data-preserver-spaces=\"true\">\u0648\u0641\u0642\u064b\u0627 \u0644\u0647\u0630\u0627 \u0627\u0644\u0627\u0642\u062a\u0628\u0627\u0633 \u0648\u0627\u0644\u0627\u0639\u062a\u0642\u0627\u062f \u0627\u0644\u0634\u0627\u0626\u0639 \u060c \u0641\u0625\u0646 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0644\u0627\u0621\u0645\u0629 \u0644\u0642\u064a\u0627\u0633 \u0642\u0648\u0629 \u062f\u0631\u062c\u0627\u062a\u0643 \u0647\u064a<\/span> <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/some-commonly-uncommon-ways-to-research-the-competition\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/span><\/a><span data-preserver-spaces=\"true\"> \u064a\u0633\u062c\u0644 \u0643\u0645\u0639\u064a\u0627\u0631. \u0647\u0630\u0647 \u0637\u0631\u064a\u0642\u0629 \u0623\u0641\u0636\u0644 \u0644\u0642\u064a\u0627\u0633 \u0645\u0642\u064a\u0627\u0633 NPS \u0623\u0648 CES \u0644\u0623\u0646 \u0647\u0630\u0627 \u064a\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0645\u062c\u0627\u0644 \u0639\u0645\u0644\u0643.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u062a\u0642\u062f\u0645 \u0627\u0644\u062e\u0637\u0648\u0637 \u0627\u0644\u062c\u0648\u064a\u0629 \u060c \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u062a\u062c\u0627\u0631\u0628 \u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0628\u0646\u0648\u0643. \u062a\u0645\u064a\u0644 \u0625\u0644\u0649 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u0635\u0646\u064a\u0641\u0627\u062a CES \u0648 NPS \u0623\u0639\u0644\u0649. \u0644\u0646 \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0645\u0641\u064a\u062f \u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u062a\u062c\u0631 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0628\u0634\u0631\u0643\u0629 \u062a\u0623\u0645\u064a\u0646 \u060c \u0644\u0623\u0646 \u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0645\u062e\u062a\u0644\u0641\u0629 \u062a\u0645\u0627\u0645\u064b\u0627.<\/span><\/p>\n<div class=\"ta-center\" style=\"margin-bottom: 20px; margin-top: 10px;\"><img decoding=\"async\" class=\"aligncenter\" src=\"\/userimages\/site_media\/Customer_Effort_Score_vs_Net_Promoter_Score_Example.png\" alt=\"\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0642\u0627\u0628\u0644 \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u0645\u0631\u0648\u062c\"><\/div>\n<p>\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u062e\u0637\u0648\u0637 \u0627\u0644\u062c\u0648\u064a\u0629 \u0644\u062f\u064a\u0647\u0627 \u0646\u0637\u0627\u0642 NPS \u0646\u0645\u0648\u0630\u062c\u064a \u0645\u0646 -4 \u0625\u0644\u0649 +57. \u062a\u0645\u062a\u0644\u0643 \u0634\u0631\u0643\u0629 \u064a\u0648\u0646\u0627\u064a\u062a\u062f \u0625\u064a\u0631\u0644\u0627\u064a\u0646\u0632 NPS \u0645\u0646 10 \u060c \u0645\u0635\u0646\u0641\u0629 \u0643\u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0633\u0648\u0623 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0637\u064a\u0631\u0627\u0646.<\/p>\n<h4><a id=\"Global_Standards_vs_Competitor_Benchmarking\" class=\"blankurl\"><\/a><strong>\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0645\u0639\u064a\u0627\u0631\u064a\u0629 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">\u0645\u0646 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0628\u0645\u0643\u0627\u0646 \u0645\u0644\u0627\u062d\u0638\u0629 \u0623\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0633\u062a\u062e\u062a\u0644\u0641 \u0639\u0628\u0631<\/span> <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/geographic-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629<\/span><\/a><span data-preserver-spaces=\"true\">. \u0625\u0630\u0627 \u0633\u0628\u0642 \u0644\u0643 \u0645\u0642\u0627\u0631\u0646\u0629 NPS \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0648\u0623\u0648\u0631\u0648\u0628\u0627 \u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0623\u0646\u0643 \u062a\u0639\u0631\u0641 <\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/demographic-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a<\/span><\/a> <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/culture-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629<\/span><\/a> <span data-preserver-spaces=\"true\">\u0648\u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629<\/span> <span data-preserver-spaces=\"true\">\u0639\u0646\u062f \u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0629.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0648\u0646 \u0623\u0643\u062b\u0631 \u062a\u062d\u0641\u0638\u064b\u0627 \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0629. \u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0645\u062b\u0627\u0644 \u0633\u0624\u0627\u0644 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u060c \u0645\u062b\u0644 \u060c &#8220;\u0648\u0627\u062d\u062f \u0628\u0645\u0642\u064a\u0627\u0633 \u0645\u0646 1 \u0625\u0644\u0649 10 \u060c \u0645\u0639 \u0643\u0648\u0646 \u0627\u0644\u0631\u0642\u0645 10 \u0647\u0648 \u0627\u0644\u0623\u0642\u0644 \u0635\u0639\u0648\u0628\u0629 \u060c \u0645\u0627 \u0645\u062f\u0649 \u0633\u0647\u0648\u0644\u0629 \u0645\u0639\u0627\u0645\u0644\u062a\u0643 \u0627\u0644\u064a\u0648\u0645\u061f&#8221; \u0645\u0646 \u063a\u064a\u0631 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u064a\u0639\u0637\u064a \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u0648\u0646 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0648\u0646 9 \u0623\u0648 10 \u0641\u064a \u0623\u064a \u0645\u0648\u0642\u0641. \u0641\u064a \u0645\u0646\u0627\u0637\u0642 \u0623\u062e\u0631\u0649 \u060c \u0642\u062f \u062a\u062c\u062f \u0639\u0645\u0644\u0627\u0621 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u062f\u0646\u0649 \u0648\u0627\u0644\u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u060c \u0644\u0643\u0646 \u064a\u062a\u062e\u0637\u0648\u0646 \u0628\u064a\u0646\u0647\u0645\u0627. \u0628\u0633\u0628\u0628 \u0647\u0630\u0647 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062e\u062a\u0644\u0641 \u062f\u0631\u062c\u0627\u062a \u0627\u0644\u0645\u0631\u0648\u062c \u0627\u0644\u0635\u0627\u0641\u064a \u0627\u0644\u0645\u0637\u0644\u0642\u0629 \u0641\u064a \u0635\u0646\u0627\u0639\u0629 \u0648\u0627\u062d\u062f\u0629 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631.<\/span><\/p>\n<h4><a id=\"Comparing_Your_Metric_Against_Your_Own\" class=\"blankurl\"><\/a><strong>\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643<\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">\u0646\u0638\u0631\u064b\u0627 \u0644\u0623\u0646 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0644\u064a\u0633 \u0633\u0648\u0649 \u0631\u0642\u0645 \u0645\u062e\u0635\u0635 \u0628\u0645\u0641\u0631\u062f\u0647 \u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062d\u064a\u0644 \u0645\u0646\u062d\u0643 \u0631\u0642\u0645\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u064a\u0645\u062b\u0644 \u0646\u062a\u064a\u062c\u0629 \u062c\u064a\u062f\u0629 \u0644\u062c\u0647\u0648\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u060c \u062e\u0627\u0635\u0629 \u0639\u0646\u062f\u0645\u0627 \u062a\u0628\u062f\u0623. \u0623\u0641\u0636\u0644 \u0637\u0631\u064a\u0642\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0631\u0642\u0645\u0643 &#8220;\u062c\u064a\u062f\u064b\u0627&#8221; \u0647\u064a \u0645\u0642\u0627\u0631\u0646\u062a\u0647 \u0628\u0631\u0642\u0645\u0643 \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 <\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/help\/benchmarking.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0627\u0644\u0645\u0639\u064a\u0627\u0631<\/span><\/a> <span data-preserver-spaces=\"true\">&#8211; \u062f\u0631\u062c\u0627\u062a\u0643 \u0627\u0644\u0633\u0627\u0628\u0642\u0629.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u062a\u062a\u0645\u062b\u0644 \u0623\u0641\u0636\u0644 \u0637\u0631\u064a\u0642\u0629 \u0644\u0628\u062f\u0621 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0642\u062f\u0645 \u0641\u064a \u0645\u0642\u0627\u0631\u0646\u0629 \u062d\u0633\u0627\u0628 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0645\u0642\u0627\u0628\u0644 \u062f\u0631\u062c\u0627\u062a\u0643 \u062e\u0644\u0627\u0644 \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0623\u062e\u064a\u0631 \u0623\u0648 \u0627\u0644\u0633\u062a\u0629 \u0623\u0634\u0647\u0631 \u0627\u0644\u0645\u0627\u0636\u064a\u0629. \u0625\u0630\u0627 \u0644\u0627\u062d\u0638\u062a \u0632\u064a\u0627\u062f\u0629 \u0628\u0646\u0633\u0628\u0629 10\u066a \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u060c \u0641\u0623\u0646\u062a \u062a\u0633\u064a\u0631 \u0641\u064a \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0635\u062d\u064a\u062d \u0648\u062a\u062a\u0642\u062f\u0645 \u0646\u062d\u0648 \u0628\u0646\u0627\u0621 \u0639\u0645\u0644 \u0646\u0627\u062c\u062d \u0645\u062f\u0641\u0648\u0639 \u0628\u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0639\u0636\u0648\u064a.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649 \u060c \u0625\u0630\u0627 \u0644\u0627\u062d\u0638\u062a \u0627\u0646\u062e\u0641\u0627\u0636\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0641\u064a CES \u060c \u0641\u0647\u0630\u0627 \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u062a\u0632\u062f\u0627\u062f \u0635\u0639\u0648\u0628\u0629. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0645\u0644 \u0628\u0633\u0631\u0639\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0633\u0628\u0628 \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u062a\u062f\u0627\u0628\u064a\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0645\u0634\u0643\u0644\u0629.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u0645\u0646 \u0627\u0644\u0623\u0641\u0636\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0645\u0627 \u064a\u062f\u0641\u0639 \u062f\u0631\u062c\u0627\u062a\u0643 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0631\u0642\u0645 \u0646\u0641\u0633\u0647. \u062a\u0630\u0643\u0631 \u060c \u0623 <\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/nps-considered-good-net-promoter-score\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u0645\u0631\u0648\u062c \u0627\u0644\u062c\u064a\u062f\u0629<\/span><\/a> <span data-preserver-spaces=\"true\">\u0623\u0648 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u062d\u062f \u0630\u0627\u062a\u0647 \u0644\u064a\u0633\u062a<\/span> <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/quantitative-data\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0643\u0645\u064a<\/span><\/a><span data-preserver-spaces=\"true\"> \u0645\u062a\u0631\u064a \u0644\u0644\u0646\u0645\u0648. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u062f\u0641\u0643 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u062f\u0627\u0626\u0645\u064b\u0627 \u0647\u0648 \u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u060c <\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/strategic-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u062a\u062d\u0644\u064a\u0644<\/span><\/a> <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/putting-customer-feedback-to-work\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/a> <span data-preserver-spaces=\"true\">\u0648\u0627\u0644\u062a\u0635\u0631\u0641 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u064a\u0647\u0627<\/span> <span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p class=\"p1\"><b>\u0641\u064a QuestionPro \u060c \u0646\u0639\u0645\u0644 \u0639\u0644\u0649 \u0645\u0627 \u0646\u0624\u0645\u0646 \u0628\u0647.<\/b> <a href=\"https:\/\/info.questionpro.com\/meetings\/kenneth-peterson\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">\u0642\u0645 \u0628\u062c\u062f\u0648\u0644\u0629 \u0639\u0631\u0636 \u062a\u0648\u0636\u064a\u062d\u064a \u0645\u0639 Ken<\/span><\/a> \u0648\u0627\u0643\u062a\u0634\u0641 \u0643\u064a\u0641\u064a\u0629 \u062a\u0639\u0632\u064a\u0632 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062c\u0645\u0639 \u0631\u0624\u0649 \u0642\u064a\u0645\u0629 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0646\u0638\u0627\u0645\u0646\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0627\u0633\u062a\u0628\u064a\u0627\u0646 CX.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 QuestionPro CX<\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0641\u0647\u0631\u0633 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0627 \u0647\u064a \u0646\u0642\u0627\u0637 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