{"id":730911,"date":"2020-08-04T05:02:50","date_gmt":"2020-08-04T12:02:50","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%d8%a3%d9%86%d9%88%d8%a7%d8%b9-%d8%a7%d8%b3%d8%aa%d8%b7%d9%84%d8%a7%d8%b9%d8%a7%d8%aa-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1\/"},"modified":"2025-08-18T02:42:11","modified_gmt":"2025-08-18T09:42:11","slug":"%d8%a3%d9%86%d9%88%d8%a7%d8%b9-%d8%a7%d8%b3%d8%aa%d8%b7%d9%84%d8%a7%d8%b9%d8%a7%d8%aa-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a3%d9%86%d9%88%d8%a7%d8%b9-%d8%a7%d8%b3%d8%aa%d8%b7%d9%84%d8%a7%d8%b9%d8%a7%d8%aa-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1\/","title":{"rendered":"\u0623\u0646\u0648\u0627\u0639 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u062a\u0623\u062e\u0630 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u062f\u0642\u064a\u0642\u0629 \u061b \u064a\u0645\u0643\u0646\u0646\u0627 \u0623\u0646 \u0646\u062a\u0641\u0642 \u062c\u0645\u064a\u0639\u0627. \u0641\u064a \u0639\u0627\u0644\u0645 \u0645\u0647\u0648\u0648\u0633 \u0628\u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u060c \u0623\u0635\u0628\u062d\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0639\u0638\u064a\u0645\u0629 \u0647\u064a \u0627\u0644\u0648\u062c\u0647\u0629 \u0627\u0644\u0645\u0631\u063a\u0648\u0628\u0629 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0648\u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0648\u0638\u064a\u0641\u0629 \u0625\u0636\u0627\u0641\u064a\u0629. \u0644\u062f\u0631\u062c\u0629 \u0623\u0646 <\/span>\u062a\u0648\u0635\u0641 <a href=\"https:\/\/www.questionpro.com\/cx\/\"><span style=\"font-weight: 400;\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/a> <span style=\"font-weight: 400;\">\u0628\u0623\u0646\u0647\u0627 \u0623\u0643\u0628\u0631 \u062a\u0645\u064a\u064a\u0632 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062d\u0644\u0648\u0644 \u0646\u0647\u0627\u064a\u0629 \u0639\u0627\u0645 2020 \u060c \u0645\u062a\u062c\u0627\u0648\u0632\u0629 \u0627\u0644\u0633\u0639\u0631 \u0648\u0627\u0644\u0645\u0646\u062a\u062c (\u0623\u062f\u0649 \u062a\u0639\u062f\u064a COVID \u0625\u0644\u0649 \u062a\u0633\u0631\u064a\u0639 \u0647\u0630\u0627 \u0627\u0644\u062a\u0648\u0642\u0639 \u0641\u0642\u0637).<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;\u064a\u0633\u062a\u063a\u0631\u0642 \u0628\u0646\u0627\u0621 \u0633\u0645\u0639\u0629 \u0637\u064a\u0628\u0629 20 \u0639\u0627\u0645\u064b\u0627 \u0648\u062e\u0645\u0633 \u062f\u0642\u0627\u0626\u0642 \u0644\u062a\u062f\u0645\u064a\u0631\u0647\u0627. \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0641\u0643\u0631 \u0641\u064a \u0630\u0644\u0643 \u060c \u0641\u0633\u062a\u0641\u0639\u0644 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0628\u0634\u0643\u0644 \u0645\u062e\u062a\u0644\u0641 &#8220;. &#8211; \u0648\u0627\u0631\u0646 \u0628\u0627\u0641\u064a\u062a<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0648\u0627\u0644\u062f\u0631\u0648\u0633 \u0627\u0644\u0635\u0639\u0628\u0629 \u0627\u0644\u062a\u064a \u064a\u062d\u062a\u0627\u062c \u0643\u0644 \u0639\u0645\u0644 \u0625\u0644\u0649 \u0627\u0643\u062a\u0634\u0627\u0641\u0647\u0627 \u0628\u0623\u0646\u0641\u0633\u0647\u0645 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0639\u0644\u0627\u0642\u0627\u062a\u0647\u0645 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0641\u0625\u0646 \u0627\u0644\u0634\u064a\u0621 \u0627\u0644\u0648\u0627\u0636\u062d \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u0648 \u0643\u064a\u0641 \u0623\u0646\u0647\u0627 \u0645\u062a\u062c\u0630\u0631\u0629 \u0641\u064a \u0627\u0644\u0628\u062d\u062b. \u0648\u0645\u0646 \u062b\u0645 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a! <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-108369 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/customer-experience-management-types-of-surveys-questionpro-1.png\" alt=\"9 \u0645\u0646 \u0623\u0635\u0644 10 \u0634\u0631\u0643\u0627\u062a \u062a\u062a\u0646\u0627\u0641\u0633 \u0628\u0634\u0643\u0644 \u0631\u0626\u064a\u0633\u064a \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\" width=\"1280\" height=\"720\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0623\u062a\u064a \u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u0627\u0639\u0645\u0629 \u0644\u0627 \u0642\u064a\u0645\u0629 \u0644\u0647\u0627. \u0648\u064a\u0646\u0637\u0628\u0642 \u0627\u0644\u0634\u064a\u0621 \u0646\u0641\u0633\u0647 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u064a\u0636\u064b\u0627. \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639 \u060c \u064a\u0642\u062a\u0631\u062d \u062c\u0627\u0631\u062a\u0646\u0631 \u0630\u0644\u0643 <\/span><a href=\"https:\/\/www.gartner.com\/en\/marketing\/insights\/articles\/key-findings-from-the-gartner-customer-experience-survey\"><span style=\"font-weight: 400;\">\u0623\u0643\u062b\u0631 \u0645\u0646 \u062b\u0644\u062b\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a<\/span><\/a><span style=\"font-weight: 400;\"> \u0627\u0644\u0622\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0645 \u0627\u0644\u0623\u0648\u0644. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0637\u0644\u0639 \u0625\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0630\u0643\u0627\u0621 \u060c \u0625\u0644\u064a\u0643 \u062f\u0644\u064a\u0644 \u0633\u0631\u064a\u0639 \u062d\u0648\u0644 \u0643\u0644 \u0634\u064a\u0621 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/why-is-it-so-important-to-have-customer-experience-today\/\"><span style=\"font-weight: 400;\">\u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/a><span style=\"font-weight: 400;\">&#8211; \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0648\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0642\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0644\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0641\u064a \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u0643\u0627\u0641\u0623\u0629 \u060c \u0642\u0645\u0646\u0627 \u0623\u064a\u0636\u064b\u0627 \u0628\u062a\u0636\u0645\u064a\u0646 \u0646\u0645\u0648\u0630\u062c \u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0645\u062c\u0627\u0646\u064a \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644. \u0645\u0633\u062d \u0633\u0639\u064a\u062f! <\/span><\/p>\n<h2 style=\"text-align: center;\"><b>\u0623\u0646\u0648\u0627\u0639 \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062b\u0644\u0627\u062b\u0629<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0648\u062c\u0648\u062f \u062c\u0645\u064a\u0639 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u060c \u064a\u0645\u0643\u0646 \u062a\u0635\u0646\u064a\u0641 \u062a\u0644\u0643 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a<\/span> <a href=\"https:\/\/www.questionpro.com\/blog\/complete-guide-to-customer-experience\/\"><span style=\"font-weight: 400;\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/a> <span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0625\u0644\u0649 \u062b\u0644\u0627\u062b\u0629 &#8211; \u0643\u0644 \u0634\u064a\u0621 \u064a\u0642\u0639 \u0645\u0633\u062d CX \u0628\u0634\u0643\u0644 \u0641\u0636\u0641\u0627\u0636 \u0641\u064a \u0623\u062d\u062f \u0647\u0630\u0647 \u0627\u0644\u062a\u0635\u0646\u064a\u0641\u0627\u062a.<\/span><\/p>\n<p><b>1. \u0627\u0644\u0645\u0633\u0648\u062d\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0626\u0642\u064a\u0629 <\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u064a\u0648\u062d\u064a \u0627\u0644\u0627\u0633\u0645 \u060c \u0641\u0647\u0648 \u0645\u0644\u062e\u0635 \u0633\u0631\u064a\u0639 \u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0628\u0627\u0644\u0645\u0646\u062a\u062c \/ \u0627\u0644\u062e\u062f\u0645\u0629 \/ \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0625\u062c\u0631\u0627\u0624\u0647\u0627 \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0645\u062a\u0643\u0631\u0631 \u0623\u0648 \u0644\u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629. \u062a\u0645 \u062a\u0639\u064a\u064a\u0646 \u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u062a\u0634\u063a\u064a\u0644 \u0647\u0630\u0627 \u0631\u0628\u0639 \u0633\u0646\u0648\u064a \/ \u0633\u0646\u0648\u064a \u060c \u0648\u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641\u064a\u0629 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0639\u0627\u062f\u064a \u0644\u062a\u062c\u0631\u0628\u062a\u0647 \u0645\u062f\u0649 \u0627\u0644\u062d\u064a\u0627\u0629 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0629. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u0635\u0646\u0641 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u062a\u062c\u0631\u0628\u062a\u0643 \u0643\u0639\u0645\u064a\u0644 \u0644\u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u0645\u0642\u0627\u0647\u064a.<\/span><\/p>\n<p><b>2. \u0627\u0644\u0645\u0633\u0648\u062d\u0627\u062a \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a <\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0622\u0646 \u060c \u062a\u062d\u0641\u0631 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0641\u064a \u062a\u0635\u0648\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u062d\u0648\u0644 \u0645\u0639\u0627\u0645\u0644\u0629 \u0645\u0639\u064a\u0646\u0629 \u060c \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0623\u0643\u0628\u0631 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u062f\u0649 \u0627\u0644\u062d\u064a\u0627\u0629 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u062e\u0627\u0635\u0629 \u0628\u0646\u0642\u0637\u0629 \u0645\u062d\u062f\u062f\u0629 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0645\u0646\u062d\u0643 \u0631\u0624\u0649 \u062f\u0642\u064a\u0642\u0629 \u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \/ \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629. \u064a\u062a\u0645 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u062f\u0627\u0626\u0645\u064b\u0627 \u0628\u0639\u062f \u0645\u0639\u0627\u0645\u0644\u0629 \u0623\u0648 \u0625\u0643\u0645\u0627\u0644 \u0631\u062d\u0644\u0629 \u0645\u0639\u064a\u0646\u0629 \u060c \u0644\u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u0633\u0644\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062e\u0644\u0627\u0644 \u062a\u0644\u0643 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u064a\u062a\u0645 \u0625\u0631\u0633\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u0628\u0639\u062f \u0623\u0646 \u064a\u0634\u062a\u0631\u064a \u0627\u0644\u0639\u0645\u064a\u0644 \u0642\u0647\u0648\u062a\u0647 \u0627\u0644\u0645\u0641\u0636\u0644\u0629 \u0644\u0641\u0647\u0645 \u062a\u062c\u0631\u0628\u062a\u0647 \u0645\u0639 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0629 \/ \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0639\u064a\u0646.<\/span><\/p>\n<p><b>3- \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0631\u0623\u064a \u0627\u0644\u0644\u062d\u0638\u064a\u0629 <\/b><\/p>\n<p>\u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0648\u0631\u0627\u0621 \u062a\u0628\u062f\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u0648 \u0634\u0639\u0648\u0631\u0647\u0645 \u0628\u0639\u062f\u0645 \u0627\u0644\u062a\u0642\u062f\u064a\u0631.<\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0635\u0641\u062a\u0643 \u062e\u0628\u064a\u0631\u064b\u0627 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0641\u0625\u0646 \u0647\u062f\u0641\u0643 \u0647\u0648 \u062c\u0639\u0644\u0647\u0645 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u0648\u0633\u0645\u0627\u0639\u0647\u0645 \u062e\u0644\u0627\u0644 \u0631\u062d\u0644\u062a\u0647\u0645 \u0645\u0639\u0643. \u062a\u062a\u0645\u062b\u0644 \u0625\u062d\u062f\u0649 \u0637\u0631\u0642 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u0641\u064a \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0648\u062c\u0648\u062f \u0646\u0638\u0627\u0645 \u062f\u0627\u0626\u0645\u064b\u0627 \u0644\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0625\u0644\u0649 \u0635\u0648\u062a \u0627\u0644\u0639\u0645\u064a\u0644. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-108376 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/customer-experience-management-questionpro-1.png\" alt=\"\u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0648\u0631\u0627\u0621 \u062a\u0628\u062f\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u0648 \u0634\u0639\u0648\u0631\u0647\u0645 \u0628\u0639\u062f\u0645 \u0627\u0644\u062a\u0642\u062f\u064a\u0631. CX \u064a\u062f\u0648\u0631 \u062d\u0648\u0644 \u062a\u063a\u064a\u064a\u0631 \u0647\u0630\u0627.\" width=\"1280\" height=\"720\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u0643\u0631 \u0641\u064a \u0633\u0624\u0627\u0644 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0630\u064a \u062a\u062a\u0644\u0642\u0627\u0647 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0639\u062f \u0627\u0646\u062a\u0647\u0627\u0621 \u0645\u0643\u0627\u0644\u0645\u0629 \u0645\u0639 \u0623\u062d\u062f \u0645\u0645\u062b\u0644\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0648\u064a\u0637\u0644\u0628 \u0645\u0646\u0643 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0645\u0648\u0638\u0641\u064a \u0627\u0644\u062f\u0639\u0645\u061f <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0641\u0648\u0631\u064a \u0648\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0643\u0645\u0627 \u064a\u062d\u0635\u0644. \u062a\u064f\u062c\u0631\u0649 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0644\u062d\u0638\u064a\u0629 \u0628\u0639\u062f \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u060c \u0639\u0644\u0649 \u0639\u0643\u0633 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u062a\u0641\u0631\u0642\u0629 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0628\u0639\u062f \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u0637\u0644\u0628 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0623\u062b\u0646\u0627\u0621 \u0627\u0646\u062a\u0638\u0627\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0642\u0627\u0626\u0645\u0629 \u0627\u0646\u062a\u0638\u0627\u0631 \u060c \u0623\u0648 \u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u062f\u062e\u0648\u0644 \u0641\u064a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u060c \u0623\u0648 \u0637\u0644\u0628 \u0627\u0644\u0642\u0647\u0648\u0629 \u0648\u0627\u0644\u062e\u0628\u0632 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. <\/span><\/p>\n<h3 style=\"text-align: center;\"><b>\u0642\u064a\u0627\u0633\u0627\u062a \u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \/ \u0627\u0644\u062f\u0631\u062c\u0627\u062a \/ \u0627\u0644\u0623\u0633\u0626\u0644\u0629<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646<\/span> <a href=\"https:\/\/www.questionpro.com\/blog\/how-to-measure-customer-satisfaction\/\"><span style=\"font-weight: 400;\">\u0644\u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u062c\u0648\u062f\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/a><span style=\"font-weight: 400;\">\u061f \u0643\u0644 \u0641\u0631\u064a\u0642 \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0633\u062a\u062d\u0642 \u0643\u0644 \u0647\u0630\u0627 \u0627\u0644\u062c\u0647\u062f \u0633\u064a\u0642\u0627\u0631\u0646 \u0623\u062f\u0627\u0626\u0647 \u0645\u0639 \u0645\u0646\u0627\u0641\u0633\u064a\u0647 \u0648\u064a\u062e\u0637\u0637 \u0648\u0641\u0642\u064b\u0627 \u0644\u0630\u0644\u0643. \u0641\u0642\u0637 \u0645\u0627 \u0647\u0648 \u0627\u0644\u0645\u0639\u064a\u0627\u0631 \u0641\u064a \u0645\u062c\u0627\u0644 \u0639\u0645\u0644\u0643\u061f <\/span><\/p>\n<p><b>1. \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c (NPS)<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;\u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 \u0645\u0646 0 \u0625\u0644\u0649 10 \u060c \u0645\u0627 \u0645\u062f\u0649 \u0627\u062d\u062a\u0645\u0627\u0644 \u0623\u0646 \u062a\u0648\u0635\u064a \u0628\u0646\u0627 \u0625\u0644\u0649 \u0635\u062f\u064a\u0642 \u0623\u0648 \u0632\u0645\u064a\u0644\u061f&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0643\u0644\u0627\u0633\u064a\u0643\u064a \u0627\u0644\u0630\u064a \u064a\u064f\u0637\u0631\u062d \u0639\u0644\u064a\u0643 \u0641\u064a \u0643\u0644 \u0645\u0643\u0627\u0646 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0644\u0627\u0626\u0643 \u0623\u0648 \u0639\u062f\u0645\u0647 \u0644\u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \/ \u0645\u0646\u062a\u062c \/ \u062e\u062f\u0645\u0629 \u0647\u0648 \u0633\u0624\u0627\u0644 NPS. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062a\u0645 \u0625\u062c\u0631\u0627\u0624\u0647 \u0639\u0644\u0649 \u0634\u0643\u0644 \u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u0645\u0646 \u062c\u0632\u0623\u064a\u0646 \u060c \u0645\u0627 \u0633\u0628\u0642 \u0647\u0648 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 \u0645\u0633\u062d NPS. \u0627\u0637\u0631\u062d \u0633\u0624\u0627\u0644 \u0645\u062a\u0627\u0628\u0639\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0633\u0628\u0628 \u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0643 \u0628\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u0642\u0627\u0645\u0648\u0627 \u0628\u0647\u0627 \u060c \u0648\u0642\u062f \u0627\u0646\u062a\u0647\u064a\u062a! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0625\u0646\u0647\u0627 \u0623\u0628\u0633\u0637 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0644\u062c\u0645\u0639 \u0631\u0624\u0649 \u0630\u0643\u064a\u0629. \u062a\u0645\u0646\u062d\u0643 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a NPS \u0644\u0643 \u062a\u0648\u063a\u0644\u064b\u0627 \u0641\u064a \u0627\u0644\u0645\u0631\u0648\u062c\u064a\u0646 (\u0639\u0634\u0627\u0642 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629) \u0644\u0623\u0646\u0647\u0645 \u0647\u0645 \u0627\u0644\u0630\u064a\u0646 \u0635\u0646\u0641\u0648\u0643 \u0628\u062f\u0631\u062c\u0629 \u0639\u0627\u0644\u064a\u0629 &#8211; \u062a\u0633\u0639\u0629 \u0623\u0648 \u0639\u0634\u0631\u0629 \u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 \u0645\u0646 1 \u0625\u0644\u0649 10. \u0647\u0624\u0644\u0627\u0621 \u0647\u0645 \u0627\u0644\u062d\u0631\u0627\u0633 \u060c \u0627\u0644\u0645\u062a\u062d\u0645\u0633\u0648\u0646 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\u0644\u062f\u0631\u062c\u0627\u062a NPS \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643 \u060c \u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0645\u0642\u0627\u0631\u0646\u0629 NPS \u0648\u0646\u062a\u0627\u0626\u062c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0639\u0644\u0649 \u0644\u0648\u062d\u0627\u062a \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u0628\u062f\u064a\u0647\u064a\u0629 \u062a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0631\u0636 \u0641\u064a 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\u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0648\u0634\u062d\u0646\u0647 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u062c\u0630\u0631\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0648\u0631\u0627\u0621 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u062e\u062a\u0627\u0631 \u0648\u062f\u0639\u0645\u0647 \u0628\u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0645\u062a\u0636\u0627\u0631\u0628\u0629. \u064a\u062a\u0643\u0648\u0646 NPS + \u060c \u0648\u0647\u0648 \u0646\u0648\u0639 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062d\u0635\u0631\u064a \u0627\u0644\u0645\u062f\u0645\u062c \u0641\u064a QuestionPro \u060c \u0645\u0646 \u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u0645\u0646 \u062c\u0632\u0623\u064a\u0646 \u0645\u0639 \u0645\u0631\u0628\u0639 \u062a\u0639\u0644\u064a\u0642 \u0625\u0636\u0627\u0641\u064a. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u064a\u0645\u0643\u0646\u0647 \u0623\u0646 \u064a\u062e\u0628\u0631\u0646\u0627 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0643\u064a\u0641 \u0646\u0635\u0644\u062d \u0645\u0634\u0627\u0643\u0644\u0646\u0627 \u063a\u064a\u0631 \u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u0645\u0631\u0648\u0627 \u0628\u0647\u0627 \u0628\u0623\u0646\u0641\u0633\u0647\u0645\u061f \u0644\u0645\u0627\u0630\u0627 \u0625\u0630\u0646 \u0644\u0627 \u0646\u0637\u0644\u0628 \u0645\u0646\u0647\u0645 \u0645\u0644\u0627\u062d\u0638\u0627\u062a\u0647\u0645 \u062d\u0648\u0644 \u0645\u0627 \u0643\u0627\u0646 \u0645\u062a\u0648\u0642\u0639\u064b\u0627 \u062d\u0642\u064b\u0627\u061f \u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643 \u060c \u0643\u0634\u0631\u0643\u0629 \u060c \u0646\u0639\u0644\u0645 \u0628\u0627\u0644\u0641\u0639\u0644 \u0645\u0627 \u0647\u064a \u0623\u0647\u0645 10 \u0645\u0634\u0643\u0644\u0627\u062a \u064a\u062c\u0628 \u0623\u0646 \u064a\u0648\u0627\u062c\u0647\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0641\u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u0646\u0630\u0643\u0631\u0647\u0627 \u0644\u0644\u062a\u062d\u0642\u0642 \u0645\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0625\u062d\u062f\u0649 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a\u061f \u0647\u0630\u0627 \u0647\u0648 \u0628\u0627\u0644\u0636\u0628\u0637 \u0645\u0627 \u0635\u064f\u0645\u0645 \u0633\u0624\u0627\u0644 NPS + \u0645\u0646 \u0623\u062c\u0644\u0647!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0636\u0645\u0646 \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 NPS \u0648\u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u062c\u0630\u0631\u064a \u0648\u0622\u0644\u064a\u0629 \u0627\u0644\u062a\u0635\u0648\u064a\u062a \u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0627 \u064a\u0642\u062f\u0645\u0648\u0646 \u0644\u0646\u0627 \u0641\u0642\u0637 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\u0627\u0644\u064a\u0648\u0645\u061f&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u0647\u0644 \u0639\u0645\u0644\u064a\u062a\u0643 \u062a\u062c\u0639\u0644\u0647\u0645 \u064a\u0642\u0641\u0632\u0648\u0646 \u0639\u0628\u0631 \u0627\u0644\u0623\u0637\u0648\u0627\u0642\u061f \u0647\u0644 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0648\u0643\u064a\u0644 \u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u062d\u0642\u064a\u0642\u064a\u061f \u0647\u0644 \u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u0628\u0633\u064a\u0637 \u064a\u0623\u062e\u0630\u0647\u0645 \u0625\u0644\u0649 \u0633\u0646\u061f \u064a\u062e\u0628\u0631\u0643 CES \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0642\u0648\u0645 \u0628\u0630\u0644\u0643 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u0623\u0648 \u062a\u062c\u0639\u0644\u0647 \u0635\u0639\u0628\u064b\u0627 \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0645\u0628\u0631\u0631. <\/span><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/customer-effort-score\/\"><span style=\"font-weight: 400;\">\u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/a><span style=\"font-weight: 400;\"> \u064a\u0642\u064a\u0633 \u0645\u062f\u0649 \u0641\u0639\u0627\u0644\u064a\u062a\u0643 \u0641\u064a \u062e\u0644\u0642 \u062a\u062c\u0631\u0628\u0629 \u0645\u0631\u064a\u062d\u0629 \u0644\u0639\u0645\u064a\u0644\u0643. \u062a\u0624\u0643\u062f Forrester \u0639\u0644\u0649 \u0623\u0646 \u062a\u0633\u0647\u064a\u0644 \u0639\u062b\u0648\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0647\u0627 \u0647\u0648 \u0639\u0646\u0635\u0631 \u062d\u064a\u0648\u064a \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0623\u0643\u0645\u0644\u0647\u0627. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-108390 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/measuring-and-managing-customer-experience-questionpro-1-1.png\" alt=\"\u062a\u0642\u064a\u0633 \u062f\u0631\u062c\u0629 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u062f\u0649 \u0641\u0639\u0627\u0644\u064a\u062a\u0643 \u0641\u064a \u0625\u0646\u0634\u0627\u0621 \u062a\u062c\u0631\u0628\u0629 \u0645\u0631\u064a\u062d\u0629 \u0644\u0639\u0645\u064a\u0644\u0643.\" width=\"1280\" height=\"720\" \/><\/p>\n<p><b>\u0644\u0645\u0627\u0630\u0627 \u062a\u0633\u062a\u062e\u062f\u0645 CES \u0644\u0642\u064a\u0627\u0633 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">CES \u0647\u0648 \u0645\u0642\u064a\u0627\u0633 \u0628\u0633\u064a\u0637 \u060c \u0648\u0644\u0643\u0646\u0647 \u0623\u064a\u0636\u064b\u0627 \u062f\u0642\u064a\u0642 \u0644\u0644\u063a\u0627\u064a\u0629! \u0641\u064a \u0639\u0627\u0644\u0645 \u062d\u064a\u062b \u0627\u0644\u0633\u0647\u0648\u0644\u0629 \u0647\u064a \u0627\u0644\u0627\u0633\u0645 \u0627\u0644\u0623\u0648\u0633\u0637 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u062a\u062a\u062d\u0642\u0642 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u0645\u062f\u0649 \u0623\u062f\u0627\u0626\u0647\u0627 \u0627\u0644\u062c\u064a\u062f \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0635\u062f\u062f. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0634\u064a\u0631 \u0627\u0644\u0625\u062d\u0635\u0627\u0621\u0627\u062a \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u062f\u0641\u0639 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\u0645\u062c\u0647\u0648\u062f. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u062a\u0628\u0631 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0642\u064a\u0627\u0633\u064b\u0627 \u0645\u0631\u0646\u064b\u0627 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0648\u064a\u0645\u0643\u0646 \u062a\u0637\u0628\u064a\u0642\u0647 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u060c \u0648\u0628\u0641\u0636\u0644 \u0647\u0630\u0647 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0628\u0633\u064a\u0637\u0629 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0641\u064a \u0643\u0644 \u0645\u0643\u0627\u0646. <\/span><\/p>\n<p><b>\u0644\u0645\u0627\u0630\u0627 \u062a\u062e\u062a\u0627\u0631 QuestionPro \u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a CES\u061f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u062d\u062a\u0648\u064a QuestionPro \u0639\u0644\u0649 \u0645\u0646\u062c\u0645 \u0645\u0646 \u0627\u0644\u0642\u0648\u0627\u0644\u0628 \u0627\u0644\u0645\u0641\u064a\u062f\u0629 \u0644\u0623\u064a \u0634\u0631\u0643\u0629 \u062a\u0631\u063a\u0628 \u0641\u064a \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u062f\u0631\u062c\u0629 CES \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627. \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0642\u0648\u0627\u0644\u0628 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0627\u0644\u0645\u0646\u0633\u0642\u0629 \u0645\u0646 \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u064a\u0641\u0643\u0631 \u0641\u064a\u0647 \u0639\u0645\u0644\u0627\u0624\u0643 \u0628\u0627\u0644\u0636\u0628\u0637 \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0623\u0648 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400;\">&#8220;\u0643\u064a\u0641 \u062a\u0642\u064a\u0645 \u0631\u0636\u0627\u0643 \u0627\u0644\u0639\u0627\u0645 \u0639\u0646[goods\/service] \u0627\u0633\u062a\u0644\u0645\u062a\u061f&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062f\u0631\u062c\u0627\u062a CSAT \u0641\u064a \u062c\u0645\u064a\u0639 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a &#8211; \u0627\u0644\u0639\u0644\u0627\u0626\u0642\u064a\u0629 \u060c \u0623\u0648 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0629 \u060c \u0623\u0648 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u060c \u0623\u0648 \u0623\u064a \u0634\u064a\u0621 \u0628\u064a\u0646\u0647\u0645\u0627. \u064a\u062a\u0645 \u062f\u0645\u062c\u0647 \u0628\u0633\u0644\u0627\u0633\u0629 \u0641\u064a \u0623\u064a \u0646\u0648\u0639 \u0648\u064a\u0646\u0627\u0633\u0628 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\u0645\u0646 \u062e\u0644\u0627\u0644 \u0643\u0648\u0646\u0647\u0627 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0633\u0647\u0648\u0644\u0629 \u0648\u062b\u0631\u0627\u0621\u064b \u0628\u0627\u0644\u0645\u064a\u0632\u0627\u062a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643 \u060c \u062a\u062a\u0645\u062a\u0639 \u0627\u0644\u0645\u0646\u0635\u0629 \u0628\u0647\u064a\u0643\u0644 \u062a\u0633\u0639\u064a\u0631 \u0645\u0630\u0647\u0644 \u0645\u0639 \u0645\u064a\u0632\u0627\u062a \u0645\u062a\u0637\u0648\u0631\u0629 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0645\u062c\u0627\u0646\u064b\u0627. \u0631\u0624\u0649 \u062f\u0642\u064a\u0642\u0629 \u0623\u0648 \u0644\u0645\u062d\u0627\u062a \u0639\u0627\u0645\u0629 &#8211; \u0623\u064a\u064b\u0627 \u0643\u0627\u0646\u062a \u0628\u0639\u062f &#8211; \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0636\u0645\u0646 \u0644\u0643 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a QuestionPro CSAT \u062a\u062c\u0631\u0628\u0629 \u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0641\u0627\u0626\u0642\u0629!<\/span><\/p>\n<p><b>\u062a\u063a\u0644\u064a\u0641\u2026!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u0645\u0639\u0631\u0641\u0629 \u0645\u0646 \u064a\u062c\u0628 \u0645\u0633\u062d\u0647 \u060c \u0648\u0645\u062a\u0649 \u064a\u062a\u0645 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0633\u062d \u060c \u0648\u0643\u064a\u0641\u064a\u0629 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0633\u062d \u0623\u0645\u0631 \u062d\u064a\u0648\u064a \u0644\u0646\u062c\u0627\u062d \u0623\u064a \u0628\u0631\u0646\u0627\u0645\u062c \u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0647\u0644 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0630\u0647\u0628 \u0645\u0639 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-effort-score-nps\/\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0628\u064a\u0627\u0646 NPS \u0623\u0648 \u062a\u062d\u0642\u0642 \u0645\u0646 \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/a><span style=\"font-weight: 400;\">\u061f \u0623\u0645 \u0623\u0646 \u0645\u0633\u062d CSAT \u0627\u0644\u0628\u0633\u064a\u0637 \u0633\u064a\u0641\u064a \u0628\u0627\u0644\u063a\u0631\u0636\u061f \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0645\u0642\u0627\u0631\u0646\u0629 \u0633\u0631\u064a\u0639\u0629 \u0628\u064a\u0646 \u0627\u0644\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062b\u0644\u0627\u062b\u0629 \u0645\u0646 \u0627\u0644\u0642\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0628\u0634\u0643\u0644 \u0634\u0627\u0626\u0639 \u0641\u064a \u0648\u0627\u062c\u0647\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-108404 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/Types-of-Customer-Experience-Measurements-infographics-QuestionPro-2.png\" alt=\"NPS \u0645\u0642\u0627\u0628\u0644 CES \u0645\u0642\u0627\u0628\u0644 CSAT- \u0645\u062e\u0637\u0637 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629- QuestionPro\" width=\"1200\" height=\"1400\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u062e\u064a\u0631\u064b\u0627 \u060c \u0625\u0644\u064a\u0643 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-satisfaction-survey-templates\/\">\u0646\u0645\u0648\u0630\u062c \u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0627\u0644\u0630\u064a \u0648\u0639\u062f\u062a \u0628\u0647 &#8211; \u0627\u0633\u062a\u0645\u062a\u0639 \u0628\u0647! \u0623\u064a\u0636\u064b\u0627 \u060c \u0647\u0646\u0627\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0627\u0644\u0645\u062a\u0628\u0642\u064a \u0645\u0646 \u0623\u064a\u0646 \u0623\u062a\u0649 \u0647\u0630\u0627. \u0647\u0644 \u062a\u062d\u0642\u0642 \u0645\u0646 \u0645\u0648\u0642\u0639\u0646\u0627 <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-surveys\/\"><span style=\"font-weight: 400;\">\u0645\u0643\u062a\u0628\u0629 \u0642\u0648\u0627\u0644\u0628 \u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/a> <span style=\"font-weight: 400;\">\u0623\u0648 \u062a\u0648\u0627\u0635\u0644 \u0644\u0644\u062a\u062d\u062f\u062b \u0645\u0639 \u0627\u0633\u062a\u0634\u0627\u0631\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><strong>\u064a\u0642\u062f\u0645 QuestionPro \u0628\u0639\u0636\u064b\u0627 \u0645\u0646 \u0623\u0643\u062b\u0631 \u0623\u062f\u0648\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u0642\u062f\u0645\u064b\u0627 \u0627\u0644\u0645\u062a\u0627\u062d\u0629.<\/strong> \u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u0642\u064a\u0645\u0629 \u062d\u0648\u0644 \u0623\u0641\u0643\u0627\u0631 \u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u0645\u0634\u0627\u0639\u0631\u0647\u0645 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/span> <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0628\u0631\u0646\u0627\u0645\u062c QuestionPro CX<\/span><\/a> <span data-preserver-spaces=\"true\">\u0627\u0644\u064a\u0648\u0645.<\/span><\/p>\n<p><center><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><button>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f<\/button><\/a> <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><button>\u0639\u0646 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/button><\/a><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u062a\u0623\u062e\u0630 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u062f\u0642\u064a\u0642\u0629 \u061b \u064a\u0645\u0643\u0646\u0646\u0627 \u0623\u0646 \u0646\u062a\u0641\u0642 \u062c\u0645\u064a\u0639\u0627. \u0641\u064a \u0639\u0627\u0644\u0645 \u0645\u0647\u0648\u0648\u0633 \u0628\u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u060c \u0623\u0635\u0628\u062d\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":713898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1193],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 | \u0623\u0646\u0648\u0627\u0639 \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a CXM | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 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