{"id":730970,"date":"2018-06-01T06:46:54","date_gmt":"2018-06-01T06:46:54","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%d9%85%d9%82%d9%8a%d8%a7%d8%b3-%d8%a7%d9%84%d9%81%d8%a7%d8%b5%d9%84-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%8c-%d8%a7%d9%84%d8%ae%d8%b5%d8%a7%d8%a6%d8%b5-%d9%85%d8%b9-%d8%a7%d9%84%d8%a3%d9%85\/"},"modified":"2018-06-01T06:46:54","modified_gmt":"2018-06-01T06:46:54","slug":"%d9%85%d9%82%d9%8a%d8%a7%d8%b3-%d8%a7%d9%84%d9%81%d8%a7%d8%b5%d9%84-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%8c-%d8%a7%d9%84%d8%ae%d8%b5%d8%a7%d8%a6%d8%b5-%d9%85%d8%b9-%d8%a7%d9%84%d8%a3%d9%85","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ar\/%d9%85%d9%82%d9%8a%d8%a7%d8%b3-%d8%a7%d9%84%d9%81%d8%a7%d8%b5%d9%84-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%8c-%d8%a7%d9%84%d8%ae%d8%b5%d8%a7%d8%a6%d8%b5-%d9%85%d8%b9-%d8%a7%d9%84%d8%a3%d9%85\/","title":{"rendered":"\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0641\u0627\u0635\u0644: 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src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2021\/07\/53-Characteristic-Interval-Scale.jpg\" alt=\"\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0641\u0627\u0635\u0644\" width=\"992\" height=\"619\"><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u064a\u064f\u0641\u0636\u0644 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0641\u0627\u0635\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0642\u064a\u0627\u0633<\/span> <a href=\"https:\/\/www.questionpro.com\/blog\/nominal-scale\/\"><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0633\u0645\u064a<\/span><\/a> <span style=\"font-weight: 400;\">\u0623\u0648 <a href=\"https:\/\/www.questionpro.com\/blog\/ordinal-scale\/\">\u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0631\u062a\u064a\u0628\u064a<\/a><\/span> <span data-preserver-spaces=\"true\">\u0644\u0623\u0646 \u0627\u0644\u0623\u062e\u064a\u0631\u064a\u0646 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\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u064a\u0646 \u0645\u062a\u0633\u0627\u0648\u064a\u064b\u0627.<\/p>\n<p>\u0631\u0628\u0645\u0627 \u062a\u0643\u0648\u0646 \u0642\u062f \u0634\u0627\u0647\u062f\u062a \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u062f\u0631\u0627\u0633\u0629 \u0628\u062d\u062b\u064a\u0629: \u0627\u0644\u0627\u062a\u0641\u0627\u0642 \u0623\u0648 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0631\u0636\u0627 \u0623\u0648 \u0627\u0644\u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629. \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0633\u062d \u0625\u0644\u0649 \u0627\u0644\u062a\u062d\u062c\u064a\u0645 \u062d\u062a\u0649 \u062a\u062a\u0645\u0643\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0645\u0646 \u062a\u0644\u0628\u064a\u0629 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0641\u0627\u0635\u0644. \u062e\u0644\u0627\u0641 \u0630\u0644\u0643 \u060c \u0633\u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0644\u0642\u0627\u0647\u0627 \u0641\u064a \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a.<\/p>\n<p>\u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0639\u0646\u062f \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u0627\u0644\u062a\u0627\u0644\u064a. \u0643\u0644\u0647\u0627 \u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0645\u0639 \u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0641\u0627\u0635\u0644 \u0627\u0644\u0632\u0645\u0646\u064a \u0648\u062a\u0642\u062f\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630:<\/p>\n<ul>\n<li>\n<h4>\u0645\u0642\u064a\u0627\u0633 \u0644\u064a\u0643\u0631\u062a<\/h4>\n<\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">\u064a\u062a\u0645 \u062a\u0631\u062a\u064a\u0628 \u0623\u062d\u062f \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u064b\u0627 \u0641\u064a \u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0641\u0627\u0635\u0644 \u0627\u0644\u0632\u0645\u0646\u064a \u0639\u0644\u0649 \u0633\u0624\u0627\u0644<\/span> <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/article\/likert-scale-survey-questions.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0645\u0642\u064a\u0627\u0633 \u0644\u064a\u0643\u0631\u062a<\/span><\/a> \u0645\u0646 \u062e\u0645\u0633 \u0646\u0642\u0627\u0637 <span data-preserver-spaces=\"true\">\u060c \u062d\u064a\u062b \u064a\u062a\u0645 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0643\u0644 \u0639\u0627\u0637\u0641\u0629 \u0628\u0631\u0642\u0645 \u060c \u0648\u062a\u062a\u0631\u0627\u0648\u062d \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0645\u0646 \u063a\u064a\u0631 \u0631\u0627\u0636\u064d \u0644\u0644\u063a\u0627\u064a\u0629 \u0625\u0644\u0649 \u0631\u0627\u0636\u064d \u0644\u0644\u063a\u0627\u064a\u0629.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-57867\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/06\/Likert-Scale-New.png\" alt=\"\u0645\u0642\u064a\u0627\u0633 \u0644\u064a\u0643\u0631\u062a\" width=\"914\" height=\"285\"><\/p>\n<ul>\n<li>\n<h4>\u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c (NPS)<\/h4>\n<\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">\u0641\u064a<\/span> \u0633\u0624\u0627\u0644 <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c (NPS)<\/span><\/a> <span data-preserver-spaces=\"true\">\u060c \u064a\u0631\u062f \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u0648\u0646 \u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 \u0645\u0646 1 \u0625\u0644\u0649 10 \u0648\u064a\u0642\u064a\u0645\u0648\u0646 \u0645\u062f\u0649 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0625\u062d\u0627\u0644\u0629 \u0634\u0631\u0643\u0629 \/ \u0645\u0646\u062a\u062c \/ \u062e\u062f\u0645\u0629 \u0625\u0644\u0649 \u0623\u062d\u062f \u0627\u0644\u0623\u0642\u0631\u0627\u0646.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-57864\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/06\/NPS.jpg\" alt=\"\u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c (NPS)\" width=\"780\" height=\"172\"><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h4>\u062c\u062f\u0648\u0644 \u0645\u0635\u0641\u0648\u0641\u0629 \u062b\u0646\u0627\u0626\u064a \u0627\u0644\u0642\u0637\u0628<\/h4>\n<\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">\u0639\u0646\u062f\u0645\u0627 \u062a\u0642\u0648\u0645 \u0628\u062a\u0636\u0645\u064a\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u060c \u064a\u0642\u0648\u0645 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0648\u0646 \u0628\u062a\u0642\u064a\u064a\u0645 \u0643\u0627\u0626\u0646 \u0639\u0644\u0649<\/span> <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/feature-update-bipolar-matrix-question-type\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u062c\u062f\u0648\u0644 \u0645\u0635\u0641\u0648\u0641\u0629 \u062b\u0646\u0627\u0626\u064a\u0629 \u0627\u0644\u0642\u0637\u0628<\/span><\/a> <span data-preserver-spaces=\"true\">\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0642\u064a\u0627\u0633 \u062a\u0635\u0646\u064a\u0641 \u0645\u0646 \u062e\u0645\u0633 \u0646\u0642\u0627\u0637 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0646\u0634\u0627\u0621 \u0646\u0638\u0627\u0645 \u062a\u0635\u0646\u064a\u0641.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-57862\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/06\/bipolar-matrix-scale.png\" alt=\"\u0645\u0642\u064a\u0627\u0633 \u0645\u0635\u0641\u0648\u0641\u0629 \u062b\u0646\u0627\u0626\u064a \u0627\u0644\u0642\u0637\u0628\" width=\"1182\" height=\"410\"><\/p>\n<h3> \u0627\u0633\u062a\u0646\u062a\u0627\u062c<\/h3>\n<p><span data-preserver-spaces=\"true\">\u064a\u0645\u0646\u062d \u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0641\u0627\u0635\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u064a <a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">\u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639<\/a> \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0643\u0645\u064a \u0648\u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0628\u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a\u0643 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0648\u0646\u062a\u0627\u0626\u062c \u0630\u0627\u062a \u0645\u063a\u0632\u0649. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0641\u0627\u0639\u0644\u064a\u0629 \u0644\u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0645\u0646 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0627\u0633\u0645\u064a \u0623\u0648 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0631\u062a\u064a\u0628\u064a \u060c \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0641\u0633\u0631 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0643\u0645\u064a\u0629. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u064a\u0633\u0647\u0644 \u0628\u0631\u0646\u0627\u0645\u062c QuestionPro \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0648\u0645\u0634\u0627\u0631\u0643\u062a\u0647\u0627 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0644\u062c\u0645\u0639 \u0631\u0624\u0649 \u0639\u0645\u064a\u0642\u0629. \u0627\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u0641\u0636\u0644 \u0645\u0642\u064a\u0627\u0633 \u0644\u0644\u0641\u0627\u0635\u0644 \u0627\u0644\u0632\u0645\u0646\u064a<\/span> <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/article\/survey-question-answer-type.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0648\u0627\u0644\u0623\u062c\u0648\u0628\u0629 \u0644\u062f\u0631\u0627\u0633\u062a\u0643<\/span><\/a> <span data-preserver-spaces=\"true\">\u0627\u0644\u0642\u0627\u062f\u0645\u0629.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0623\u062b\u0646\u0627\u0621 \u0642\u064a\u0627\u0645\u0643 \u0628\u0625\u0646\u0634\u0627\u0621 \u062e\u0637\u0629 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0645\u064a\u0629 \u0645\u0646 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a\u0643 \u060c \u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0642\u062f \u0635\u0627\u062f\u0641\u062a\u0643 \u0639\u0628\u0627\u0631\u0629 &#8220;\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0641\u0627\u0635\u0644&#8221;. \u0648\u0644\u0643\u0646 [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":671434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1113],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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