{"id":789707,"date":"2022-05-27T21:55:42","date_gmt":"2022-05-28T04:55:42","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%d8%b1%d8%ad%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%af%d8%a7%d8%ae%d9%84-%d8%a7%d9%84%d9%85%d8%aa%d8%ac%d8%b1-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%a3\/"},"modified":"2022-05-27T21:55:42","modified_gmt":"2022-05-27T21:55:42","slug":"%d8%b1%d8%ad%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%af%d8%a7%d8%ae%d9%84-%d8%a7%d9%84%d9%85%d8%aa%d8%ac%d8%b1-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%a3","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ar\/%d8%b1%d8%ad%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%af%d8%a7%d8%ae%d9%84-%d8%a7%d9%84%d9%85%d8%aa%d8%ac%d8%b1-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%a3\/","title":{"rendered":"\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 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href=\"https:\/\/www.questionpro.com\/blog\/what-are-online-surveys\/\">\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0631\u0623\u064a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/a> .<\/p>\n<h2><\/h2>\n<h2>\u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u062c\u0631<\/h2>\n<p><span style=\"font-weight: 300;\">\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u063a\u0628 \u0641\u064a \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644 \u062a\u0637\u0648\u064a\u0631 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0645\u062a\u062c\u0631 \u0623\u0645\u0631\u064b\u0627 \u0645\u0647\u0645\u064b\u0627 \u060c \u0641\u0627\u0633\u062a\u0645\u0631 \u0641\u064a \u0627\u0644\u0642\u0631\u0627\u0621\u0629.<\/span><\/p>\n<h3>1. \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062e\u0628\u0631\u0629 \u0644\u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629<\/h3>\n<p><span style=\"font-weight: 300;\">\u0625\u0630\u0627 \u0643\u0646\u062a \u0642\u062f \u0642\u0631\u0631\u062a \u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629<\/span> <span style=\"font-weight: 300;\">\u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643<\/span><span style=\"font-weight: 300;\">\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0644\u0645 \u0623\u0646\u0647 \u064a\u0645\u0643\u0646\u0643 \u062a\u062a\u0628\u0639 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0637\u0631\u0642 \u0645\u062e\u062a\u0644\u0641\u0629. \u0628\u0639\u0628\u0627\u0631\u0629 \u0623\u062e\u0631\u0649 \u060c \u064a\u0645\u0643\u0646\u0643 \u0631\u0633\u0645 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\u062a\u0643\u0648\u0646 \u0639\u0644\u0649 \u062f\u0631\u0627\u064a\u0629 \u0628\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u0641\u0639\u0644 \u060c \u0648\u0644\u0643\u0646\u0643 \u062a\u0631\u064a\u062f \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062c\u0632\u0621 \u0648\u0627\u062d\u062f \u0645\u0646 \u0627\u0644\u0631\u062d\u0644\u0629 \u0644\u062a\u062d\u0633\u064a\u0646\u0647\u0627.<\/span><\/p>\n<h3>2. \u062d\u062f\u062f \u0639\u0645\u064a\u0644\u0643 \u0627\u0644\u0645\u062b\u0627\u0644\u064a<\/h3>\n<p><span style=\"font-weight: 300;\">\u062a\u062a\u0645\u062b\u0644 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0623\u062e\u0631\u0649 \u0641\u064a \u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0639\u0645\u064a\u0644 \u0645\u062a\u062c\u0631 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u064a \u0623\u0648<\/span> <a href=\"https:\/\/www.questionpro.com\/blog\/buyer-persona\/\"><span style=\"font-weight: 300;\">\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a<\/span><\/a> <span style=\"font-weight: 300;\">.<\/span> <\/p>\n<p><span style=\"font-weight: 300;\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0623\u0646\u0647 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0642\u0637\u0627\u0639 \u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u062e\u062a\u0644\u0641\u064a\u0646 \u062a\u0645\u0627\u0645\u064b\u0627 \u0623\u0643\u062b\u0631 \u0645\u0646 \u063a\u064a\u0631\u0647\u0645. \u0647\u0630\u0627 \u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u062a\u062e\u0637\u064a\u0637 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\u0627\u0644\u0645\u0647\u0645\u0629 \u0645\u0639 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0648\u062a\u062d\u0633\u064a\u0646 \u0645\u062a\u0648\u0633\u0637 \u0625\u064a\u0635\u0627\u0644 \u0627\u0644\u0634\u0631\u0627\u0621.<\/span><\/p>\n<blockquote><p>\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062d\u0628 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0639\u0646 \u0631\u062d\u0644\u0629 \u0639\u0645\u064a\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u062c\u0631 \u060c \u0641\u0642\u062f \u062a\u062c\u062f \u0623\u0646\u0647 \u0645\u0646 \u0627\u0644\u0645\u062b\u064a\u0631 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0645\u0639\u0631\u0641\u0629 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-canvas\/\">\u0643\u064a\u0641\u064a\u0629 \u0625\u0646\u0634\u0627\u0621 \u0644\u0648\u062d\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a><\/p><\/blockquote>\n<h2><\/h2>\n<h2>\u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062e\u0645\u0633 \u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u062c\u0631<\/h2>\n<p><span style=\"font-weight: 300;\">\u0637\u0648\u0627\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u062c\u0631 \u060c \u064a\u0645\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0645\u0631\u0627\u062d\u0644 \u0645\u062e\u062a\u0644\u0641\u0629. \u0647\u0630\u0647 \u0645\u062a\u0628\u0627\u064a\u0646\u0629 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u060c \u0648\u0644\u0643\u0646 \u0641\u064a \u062d\u0627\u0644\u0629 \u0645\u062a\u062c\u0631 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u060c \u0646\u0638\u0631\u064b\u0627 \u0644\u0623\u0646\u0647 \u0642\u062f \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0623\u0646\u0648\u0627\u0639 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062e\u062a\u0644\u0641 \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u0647\u0630\u0647 \u0647\u064a \u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u062c\u0631:<\/span><\/p>\n<h3>\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649: \u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0627\u0621<\/h3>\n<ul>\n<li><strong> \u0627\u0643\u062a\u0634\u0627\u0641<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">\u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062f\u0631\u0643 \u0641\u064a\u0647\u0627 \u0627\u0644\u0645\u0634\u062a\u0631\u064a \u0623\u0646 \u0644\u062f\u064a\u0647 \u062d\u0627\u062c\u0629 \u0648\u0623\u0646\u0647 \u064a\u0631\u064a\u062f \u0625\u0634\u0628\u0627\u0639\u0647\u0627. \u0625\u0646\u0647\u0627 \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u0631\u0631 \u0641\u064a\u0647\u0627 \u0627\u0644\u0646\u0627\u0633 \u0625\u062c\u0631\u0627\u0621 \u0628\u062d\u062b \u0639\u0646 \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645. <\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u062a\u062d\u0642\u064a\u0642\u0627 \u0644\u0647\u0630\u0647 \u0627\u0644\u063a\u0627\u064a\u0629 \u060c \u064a\u0642\u0648\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0625\u062c\u0631\u0627\u0621 \u0639\u0645\u0644\u064a\u0627\u062a \u0628\u062d\u062b \u0639\u0644\u0649 Google \u0623\u0648 \u0639\u0644\u0649 \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0623\u0648 \u0632\u064a\u0627\u0631\u0629 \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0641\u0639\u0644\u064a \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u0646\u0627\u0643 \u0648\u0627\u062d\u062f \u0623\u0648 \u062d\u062a\u0649 \u0627\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0639\u0627\u0626\u0644\u0629 \u0648\u0627\u0644\u0623\u0635\u062f\u0642\u0627\u0621 \u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u0628\u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<ul>\n<li><strong> \u0627\u0639\u062a\u0628\u0627\u0631<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">\u062a\u0628\u062f\u0623 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0627\u0644\u0634\u0631\u0627\u0621 \u0639\u0646\u062f\u0645\u0627 \u064a\u062c\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0648\u0646 \u0645\u062a\u062c\u0631\u0643 \u0628\u0627\u0644\u0641\u0639\u0644 \u0628\u0639\u062f \u0628\u062d\u062b\u0647\u0645. \u0644\u0642\u062f \u0627\u0643\u062a\u0634\u0641\u0648\u0627 \u0628\u0627\u0644\u0641\u0639\u0644 \u0645\u0648\u0642\u0639\u0643 \u0648\u0645\u0627 \u062a\u0642\u062f\u0645\u0647 \u0648\u064a\u0639\u062a\u0642\u062f\u0648\u0646 \u0623\u0646 \u0639\u0645\u0644\u0643 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645. <\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0641\u0642\u062f \u0646\u0638\u0631\u0648\u0627 \u0623\u064a\u0636\u064b\u0627 \u0641\u064a \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u060c \u0644\u0630\u0627 \u0641\u0647\u0645 \u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0630\u064a \u064a\u0646\u0627\u0633\u0628\u0643 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644.<\/span><\/p>\n<h3>\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629: \u0627\u0644\u0634\u0631\u0627\u0621<\/h3>\n<ul>\n<li><strong> \u0634\u0631\u0627\u0621<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">\u0628\u0639\u062f \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u062e\u064a\u0627\u0631\u0627\u062a\u0647\u0645 \u060c \u064a\u0642\u0631\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u062e\u064a\u0631\u064b\u0627 \u0639\u0645\u0644\u0643 \u0648\u064a\u0642\u0648\u0645 \u0628\u0627\u0644\u0634\u0631\u0627\u0621. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0648\u0642\u062a \u060c \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u062a\u0642\u062f\u0645 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u0633\u0647\u064a\u0644\u0627\u062a \u0628\u062d\u064a\u062b \u064a\u062a\u0645 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0628\u0623\u0643\u062b\u0631 \u0627\u0644\u0637\u0631\u0642 \u0641\u0639\u0627\u0644\u064a\u0629 \u060c \u0633\u0648\u0627\u0621 \u0641\u064a \u0645\u062a\u062c\u0631 \u0641\u0639\u0644\u064a \u0623\u0648 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/span><\/p>\n<h3>\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629: \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621<\/h3>\n<ul>\n<li><strong> \u062d\u0641\u0638<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">\u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621 \u060c \u0644\u0627 \u062a\u0646\u062a\u0647\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u062a\u0628\u062f\u0623 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629 \u060c \u0648\u0647\u064a \u0645\u0631\u062d\u0644\u0629 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621 \u060c \u0648\u0627\u0644\u062a\u064a \u064a\u0643\u0648\u0646 \u0627\u0644\u0647\u062f\u0641 \u0641\u064a\u0647\u0627 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0627\u0644\u064a \u060c \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0625\u0644\u0649 \u062a\u0637\u0628\u064a\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0648\u0644\u0627\u0621 \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0639\u0648\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f.<\/span><\/p>\n<ul>\n<li><strong> \u062a\u0648\u0635\u064a\u0629<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">\u0625\u0646\u0647\u0627 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0645\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0645\u0627 \u0623\u0646\u062c\u0632\u062a\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0633\u0627\u0628\u0642\u0629. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0639\u0645\u0644\u0643 \u064a\u0648\u0641\u0631 \u062a\u062c\u0631\u0628\u0629 \u062c\u064a\u062f\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0637\u0648\u0627\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u062c\u062f\u064b\u0627 \u0623\u0646 \u064a\u0648\u0635\u0648\u0627 \u0628\u0627\u0644\u0645\u062a\u062c\u0631 \u0644\u0645\u0639\u0627\u0631\u0641\u0647\u0645.<\/span><\/p>\n<blockquote><p>\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062d\u0628 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u062d\u0648\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u062c\u0631 \u060c \u0641\u0642\u062f \u062a\u062c\u062f \u0623\u0646\u0647 \u0645\u0646 \u0627\u0644\u0645\u062b\u064a\u0631 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-vs-customer-experience\/\" target=\"_blank\" rel=\"noopener\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0642\u0627\u0628\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644: \u0627\u0644\u0641\u0631\u0642<\/a> .<\/p><\/blockquote>\n<h2><\/h2>\n<h2>\u062d\u062f\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u062c\u0631<\/h2>\n<p><span style=\"font-weight: 300;\">\u064a\u062d\u062f\u062b \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0645\u0639 \u0627\u0644\u0645\u062a\u062c\u0631 \u0639\u062f\u0629 \u0645\u0631\u0627\u062a \u0637\u0648\u0627\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u0647\u0630\u0647 \u0647\u064a \u0645\u0627 \u064a\u0633\u0645\u0649 \u0628 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-touchpoints\/\"><span style=\"font-weight: 300;\">\u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644<\/span><\/a> <span style=\"font-weight: 300;\">\u0648\u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u062a\u062d\u062f\u064a\u062f\u0647\u0627 \u0645\u0646 \u0623\u062c\u0644 \u0625\u0646\u0634\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u062a\u0633\u0647\u064a\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a.<\/span><\/p>\n<p><b>\u0627\u0643\u062a\u0634\u0627\u0641<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 300;\">\u0627\u0628\u062d\u062b \u0639\u0646 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646 \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629: \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0648\u062c\u0648\u062f \u0627\u0644\u0645\u062a\u062c\u0631 \u0648\u062a\u062d\u0642\u0642 \u0645\u0646\u0647 \u0648\u0645\u0627 \u064a\u0642\u062f\u0645\u0647.<\/span><\/li>\n<\/ul>\n<p><b>\u0628\u062d\u062b<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 300;\">\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0645\u0646 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0627\u0644\u0622\u062e\u0631\u064a\u0646: \u0627\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u062d\u0648\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0622\u062e\u0631\u064a\u0646.<\/span><\/li>\n<li><span style=\"font-weight: 300;\">\u0627\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629: \u062a\u062d\u0642\u0642 \u0645\u0646 \u062a\u0648\u0641\u0631 \u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a \u0623\u0648 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062e\u0627\u0635\u0629 \u0639\u0644\u0649 \u0623\u0646\u0648\u0627\u0639 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a.<\/span><\/li>\n<\/ul>\n<p><b>\u0627\u0643\u062a\u0633\u0627\u0628<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 300;\">\u0637\u0644\u0628 \u0627\u0644\u0645\u0646\u062a\u062c: \u0642\u0645 \u0628\u0632\u064a\u0627\u0631\u0629 \u0627\u0644\u0645\u062a\u062c\u0631 \u0623\u0648 \u0627\u062a\u0635\u0644 \u0628\u0647 \u0644\u0625\u062c\u0631\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621.<\/span><\/li>\n<li><span style=\"font-weight: 300;\">\u062a\u0633\u0644\u064a\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629: \u0637\u0644\u0628 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0645\u062a\u062c\u0631.<\/span><\/li>\n<li><span style=\"font-weight: 300;\">\u0627\u0644\u062f\u0641\u0639: \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062f\u0641\u0639 \u0644\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0630\u064a \u062a\u0645 \u0634\u0631\u0627\u0624\u0647.<\/span><\/li>\n<\/ul>\n<p><strong>\u062d\u0641\u0638<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 300;\">\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621: \u062a\u0642\u0628\u0644 \u0627\u0644\u0646\u0642\u062f \u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0625\u064a\u062c\u0627\u0628\u064a\u0627 \u0623\u0648 \u0633\u0644\u0628\u064a\u0627 \u060c \u062d\u0648\u0644 \u0645\u062a\u062c\u0631 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629.<\/span><\/li>\n<li><span style=\"font-weight: 300;\">\u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0648\u0644\u0627\u0621: \u064a\u0634\u0645\u0644 \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0646\u0642\u0627\u0637 \u0623\u0648 \u0627\u0644\u0639\u0631\u0648\u0636 \u0623\u0648 \u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a \u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629.<\/span><\/li>\n<\/ul>\n<p><b>\u062a\u0648\u0635\u064a\u0629<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 300;\">\u0634\u0643\u0648\u0649: \u064a\u062a\u0642\u062f\u0645 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0634\u0643\u0648\u0649 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0634\u0623\u0646 \u062a\u062c\u0631\u0628\u0629 \u0633\u0644\u0628\u064a\u0629.<\/span><\/li>\n<li><span style=\"font-weight: 300;\">\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a: \u064a\u062a\u0631\u0643 \u0627\u0644\u0645\u0634\u062a\u0631\u064a \u062a\u0639\u0644\u064a\u0642\u064b\u0627 \u0623\u0648 \u062a\u0639\u0644\u064a\u0642\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u060c \u0648\u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0625\u064a\u062c\u0627\u0628\u064a\u064b\u0627 \u0623\u0648 \u0633\u0644\u0628\u064a\u064b\u0627.<\/span><\/li>\n<\/ul>\n<p>\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 <a href=\"https:\/\/www.questionpro.com\/blog\/in-store-surveys\/amp\/\" target=\"_blank\" rel=\"noopener\">\u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u062c\u0631<\/a> \u0648\u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627.<\/p>\n<h2>\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u062c\u0631<\/h2>\n<p><span style=\"font-weight: 300;\">\u062a\u0639\u062f \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u062f\u0627\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u062a\u0647\u0645 \u0637\u0648\u0627\u0644 \u0631\u062d\u0644\u062a\u0647\u0645. \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 QuestionPro CX \u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0646\u0634\u0631 \u0641\u064a \u0648\u0636\u0639 \u0639\u062f\u0645 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \/ \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-survey-template\/\"><span style=\"font-weight: 300;\">\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/a> <span style=\"font-weight: 300;\">\u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a \u0643\u0644 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644 \u0641\u064a \u0631\u062d\u0644\u0629 \u0639\u0645\u064a\u0644\u0643 \u0645\u0639 \u0623\u0633\u0626\u0644\u0629 \u062a\u062a\u0636\u0645\u0646<\/span> <a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\"><span style=\"font-weight: 300;\">NPS<\/span><\/a><span style=\"font-weight: 300;\"> \u0625\u062f\u0645\u0627\u062c. \u064a\u0645\u0643\u0646\u0643 \u0623\u064a\u0636\u064b\u0627 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0623\u0641\u0636\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631\u0647\u0627 \u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0630\u0643\u064a\u0629 \u0648\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u0633\u0624\u0627\u0644\u0646\u0627 \u0627\u0644\u062d\u0635\u0631\u064a NPS +. <\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u0627\u0639\u0645\u0644 \u062c\u0646\u0628\u064b\u0627 \u0625\u0644\u0649 \u062c\u0646\u0628 \u0645\u0639 \u0645\u062a\u062e\u0635\u0635\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0623\u0643\u062f \u0645\u0646 \u062a\u0642\u062f\u064a\u0645 \u0623\u0641\u0636\u0644 \u062a\u062c\u0631\u0628\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621. \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u062a\u0632\u0627\u064a\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u060c \u0625\u0630\u0627 \u0642\u0645\u062a \u0628\u062a\u0637\u0628\u064a\u0642 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u064a\u0642\u062f\u0645\u0647\u0627 QuestionPro CX \u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u0639\u0632\u064a\u0632 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647\u0645.<\/span><\/p>\n<p>\u0641\u064a <a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">QuestionPro CX \u060c<\/a> \u0646\u0642\u062f\u0645 \u0644\u0643 \u0623\u0641\u0636\u0644 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0645\u0624\u0633\u0633\u062a\u0643. \u0627\u062a\u0635\u0644 \u0628\u0646\u0627! \u0646\u0648\u062f \u0623\u0646 \u0646\u062a\u0639\u0627\u0648\u0646 \u0645\u0639\u0643 \u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u062a\u062c\u0627\u0631\u0628 \u0639\u0645\u0644\u0627\u0621 \u0623\u0641\u0636\u0644!<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><button>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f<\/button><\/a> <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><button>\u0639\u0646 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0642\u0637\u0627\u0639 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0633\u0639 \u062c\u062f\u064b\u0627 \u060c \u0648\u064a\u063a\u0637\u064a \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0623\u0632\u064a\u0627\u0621 \u060c \u0627\u0644\u0645\u0646\u0632\u0644 \u060c \u0627\u0644\u062c\u0645\u0627\u0644 \u060c \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u060c 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