{"id":789719,"date":"2022-05-12T13:46:28","date_gmt":"2022-05-12T20:46:28","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%d8%aa%d8%ad%d9%84%d9%8a%d9%84%d8%a7%d8%aa-%d8%b1%d8%ad%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%85%d8%a7-%d9%87%d9%88-%d9%88%d9%84%d9%85%d8%a7%d8%b0%d8%a7-%d9%87%d9%88-%d9%85%d9%87\/"},"modified":"2022-05-12T13:46:28","modified_gmt":"2022-05-12T13:46:28","slug":"%d8%aa%d8%ad%d9%84%d9%8a%d9%84%d8%a7%d8%aa-%d8%b1%d8%ad%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%85%d8%a7-%d9%87%d9%88-%d9%88%d9%84%d9%85%d8%a7%d8%b0%d8%a7-%d9%87%d9%88-%d9%85%d9%87","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ar\/%d8%aa%d8%ad%d9%84%d9%8a%d9%84%d8%a7%d8%aa-%d8%b1%d8%ad%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%85%d8%a7-%d9%87%d9%88-%d9%88%d9%84%d9%85%d8%a7%d8%b0%d8%a7-%d9%87%d9%88-%d9%85%d9%87\/","title":{"rendered":"\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621: \u0645\u0627 \u0647\u0648 \u0648\u0644\u0645\u0627\u0630\u0627 \u0647\u0648 \u0645\u0647\u0645"},"content":{"rendered":"<p>\u0644\u0642\u062f \u062a\u062d\u062f\u062b\u0646\u0627 \u0639\u0646 \u0643\u064a\u0641\u064a\u0629 \u062a\u062e\u0637\u064a\u0637 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a> \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0641\u064a \u0627\u0644\u0625\u062f\u062e\u0627\u0644\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629. \u0633\u062a\u0631\u0643\u0632 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0639\u0644\u0649 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0635\u0628\u062d \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0648\u0631\u062f\u064b\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629.<\/p>\n<p><span style=\"font-weight: 300;\">\u0625\u0646 \u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u060c \u0648\u062e\u0641\u0636 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u060c \u0648\u0641\u0647\u0645 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0633\u0645\u062d \u0644\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u062a\u062d\u0641\u064a\u0632 \u0646\u0645\u0648 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0639\u062f\u0645 \u0625\u0647\u062f\u0627\u0631 \u062c\u0645\u064a\u0639 \u062c\u0647\u0648\u062f\u0647\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u0648\u0644\u0643\u0646 \u0645\u0627 \u0647\u064a \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0644\u0636\u0628\u0637\u061f \u0627\u0633\u062a\u0645\u0631 \u0641\u064a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u063a\u0628 \u0641\u064a \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0632\u064a\u062f.<\/span><\/p>\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0641\u0647\u0631\u0633 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/p>\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#Customer_Journey_Analytics_Definition\">\u062a\u0639\u0631\u064a\u0641 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a><\/li>\n<li><a href=\"#Why_is_it_important\">\u0644\u0645\u0627\u0630\u0627 \u0647\u0648 \u0645\u0647\u0645<\/a><\/li>\n<li><a href=\"#Customer_Journey_Analytics_Value\">\u0642\u064a\u0645\u0629 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a><\/li>\n<li><a href=\"#Customer_Journey_Analytics_Example\">\u0645\u062b\u0627\u0644 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a><\/li>\n<li><a href=\"#Customer_Journey_Analytics_vs_Customer_Journey_Mapping\"> \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0642\u0627\u0628\u0644 \u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a><\/li>\n<li><a href=\"#Things_to_keep_in_mind\">\u0623\u0634\u064a\u0627\u0621 \u0644\u062a\u0623\u062e\u0630\u0647\u0627 \u0628\u0627\u0644\u062d\u0633\u0628\u0627\u0646<\/a><\/li>\n<li><a href=\"#Conclusion\">\u0627\u0633\u062a\u0646\u062a\u0627\u062c<\/a><\/li>\n<\/ol>\n<\/div>\n<h2 id=\"Customer_Journey_Analytics_Definition\"><b>\u0645\u0627 \u0647\u064a \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f<\/b><\/h2>\n<p><span style=\"font-weight: 300;\">\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CJA) \u0647\u064a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0644\u0644 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0641\u0627\u0639\u0644 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0628\u0631 \u0643\u0644 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u060c \u0648\u0627\u0644\u062a\u064a \u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644<\/span> <a href=\"https:\/\/www.questionpro.com\/blog\/customer-touchpoints\/\"><span style=\"font-weight: 300;\">\u0644\u062a\u0641\u0627\u0639\u0644<\/span><\/a> <span style=\"font-weight: 300;\">\u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u0628\u0645\u0639\u0646\u0649 \u0622\u062e\u0631 \u060c CJA \u0647\u0648 \u0646\u0647\u062c \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u0639\u0645\u064a\u0642\u0629 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u062a\u0623\u062b\u064a\u0631 \u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0641\u064a \u0646\u0645\u0648 \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629. \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 CJA \u060c \u064a\u0645\u0643\u0646\u0643 \u0642\u064a\u0627\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627.<\/span><\/p>\n<h2 id=\"Why_is_it_important\">\u0644\u0645\u0627\u0630\u0627 \u062a\u0639\u062a\u0628\u0631 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0647\u0645\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u061f<\/h2>\n<p><span style=\"font-weight: 300;\">\u0627\u0644\u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062e\u062a\u0627\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0627 \u0648\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u0646\u0642\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u0644\u0647\u0627 \u0623\u0647\u0645\u064a\u0629 \u0645\u062a\u0633\u0627\u0648\u064a\u0629 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u060c \u0643\u0645\u0627 \u0647\u0648 \u0627\u0644\u062d\u0627\u0644 \u0645\u0639 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u062a\u063a\u064a\u0631\u064a\u0646: \u0646\u0648\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644. <\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u0639\u0627\u062f\u0629\u064b \u060c \u0633\u064a\u0643\u0648\u0646 \u0644\u062f\u0649 CJA \u0645\u062c\u0645\u0648\u0639\u0629 \u0623\u062f\u0648\u0627\u062a \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u060c \u0645\u062b\u0644 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u060c \u0648\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629. \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u062f\u0645\u062c CJA \u0641\u064a \u0628\u0631\u0646\u0627\u0645\u062c CX \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0647\u0648 \u062a\u0648\u0641\u064a\u0631 \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062b \u0628\u0631\u0646\u0627\u0645\u062c CJA \u0627\u0644\u062c\u064a\u062f \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0628\u0623\u062d\u062f\u062b \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (\u062a\u0642\u0631\u064a\u0628\u064b\u0627 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0623\u0648 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u064a\u0648\u0645\u064a\u064b\u0627) \u0644\u0644\u0633\u0645\u0627\u062d \u0628\u0627\u0644\u062a\u062d\u0642\u0642 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0645\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0648\u062a\u0648\u0641\u064a\u0631 \u0639\u0645\u0644\u064a\u0629 \u0635\u0646\u0639 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629.<\/span><\/p>\n<h2 id=\"Customer_Journey_Analytics_Value\"><b>\u0642\u064a\u0645\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/b><\/h2>\n<p><span style=\"font-weight: 300;\">\u062c\u0646\u0628\u064b\u0627 \u0625\u0644\u0649 \u062c\u0646\u0628 \u0645\u0639<\/span> <a href=\"https:\/\/www.questionpro.com\/cx\/\"><span style=\"font-weight: 300;\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/a><span style=\"font-weight: 300;\">\u060c \u0646\u0645\u0627 \u0627\u0647\u062a\u0645\u0627\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0640 &#8220;\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621&#8221; \u0628\u0634\u0643\u0644 \u0645\u0644\u062d\u0648\u0638 \u0641\u064a \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u0627\u0636\u064a\u0629. \u0627\u0644\u0645\u0632\u064a\u062f \u0648\u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0633\u062a\u062e\u062f\u0645 \u0628\u0627\u0644\u0641\u0639\u0644 \u0645\u0646\u0635\u0629 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0642\u0633\u0645 \u064a\u062a\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u062a\u062d\u0644\u064a\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0643\u0623\u062f\u0627\u0629 \u062a\u0634\u062e\u064a\u0635 \u0648\u0642\u064a\u0627\u0633.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u0643\u0645\u0627 \u0630\u0643\u0631\u0646\u0627 \u0623\u0639\u0644\u0627\u0647 \u060c \u0641\u0625\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0644\u062a\u062a\u0628\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0645\u0646\u062a\u062c\u0643 \u062a\u0633\u0645\u0649 \u062a\u062d\u0644\u064a\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u062a\u062d\u0644\u064a\u0644 \u0643\u0644 \u0634\u064a\u0621 \u060c \u0645\u0646 \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062e\u062a\u0627\u0631\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u0643\u064a\u0641\u064a\u0629 \u0627\u0646\u062a\u0642\u0627\u0644\u0647\u0645 \u062f\u0627\u062e\u0644\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0642\u064a\u0651\u0645\u0629 \u0648\u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0627\u0644\u062a\u064a \u064a\u0648\u0627\u062c\u0647\u0647\u0627 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629.<\/span><\/p>\n<h2>\u0641\u0648\u0627\u0626\u062f \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h2>\n<h4><span style=\"font-weight: 300;\">\u0627\u0633\u062a\u0641\u062f \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0634\u0631\u0643\u062a\u0643. \u0633\u064a\u0633\u0645\u062d \u062a\u0637\u0628\u064a\u0642 CJA \u0639\u0644\u0649 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0631\u0646\u0627\u0645\u062c CX \u0644\u0639\u0645\u0644\u0643 \u0628\u0645\u0627 \u064a\u0644\u064a:<\/span><\/h4>\n<ul>\n<li><span style=\"font-weight: 300;\">\u062a\u062a\u0628\u0639 \u0648\u062d\u0644\u0644 \u0643\u0644 \u062e\u0637\u0648\u0629 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/li>\n<li><span style=\"font-weight: 300;\">\u0627\u0628\u062d\u062b \u0639\u0646 \u0637\u0631\u0642 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u062a\u0647\u0645 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/span><\/li>\n<li><span style=\"font-weight: 300;\">\u062d\u062f\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0627\u0644\u062a\u064a \u064a\u0642\u0639 \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0642\u0645 \u0628\u0625\u0635\u0644\u0627\u062d\u0647\u0627<\/span><\/li>\n<li><span style=\"font-weight: 300;\">\u062a\u0637\u0648\u064a\u0631 \u0639\u0645\u0644\u064a\u0627\u062a \u0643\u0641\u0627\u0621\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0642\u0646\u0627\u0629 \u0634\u0627\u0645\u0644\u0629 \u0623\u0643\u062b\u0631 \u0645\u0631\u0648\u0646\u0629 \u0648\u062f\u0642\u0629<\/span><\/li>\n<li><span style=\"font-weight: 300;\">\u062a\u062d\u062f\u064a\u062f \u0648\u0625\u0635\u0644\u0627\u062d \u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0641\u064a \u0627\u0644\u0631\u062d\u0644\u0629 \u060c \u0648\u062a\u062c\u0646\u0628<\/span> <a href=\"https:\/\/www.questionpro.com\/blog\/nps-to-convert-detractors-to-promoters\/\"><span style=\"font-weight: 300;\">\u0627\u0644\u0645\u0646\u062a\u0642\u062f\u064a\u0646<\/span><\/a> \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644<\/li>\n<li><span style=\"font-weight: 300;\">\u0627\u0643\u062a\u0634\u0641 \u0641\u0631\u0635 \u0639\u0645\u0644 \u062c\u062f\u064a\u062f\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0646\u0645\u0648 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u062e\u0641\u0636 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0634\u063a\u064a\u0644<\/span><\/li>\n<\/ul>\n<h2 id=\"Customer_Journey_Analytics_Example\"><b>\u0645\u062b\u0627\u0644 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/b><\/h2>\n<p><span style=\"font-weight: 300;\">\u0643\u0645\u062b\u0627\u0644 \u060c \u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u062a\u062a\u0628\u0639 \u0645\u0633\u0627\u0631 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u062b\u0627\u0644\u064a \u0645\u0646 \u0623\u0648\u0633\u062a\u0646 \u0625\u0644\u0649 \u0647\u064a\u0648\u0633\u062a\u0646. \u0642\u062f \u064a\u0641\u0643\u0631 \u0627\u0644\u0645\u062e\u0637\u0637 \u0627\u0644\u0642\u0647\u0631\u064a \u0641\u064a \u0645\u0635\u0627\u062f\u0631 \u0645\u062a\u0639\u062f\u062f\u0629 &#8211; \u0644\u064a\u0633\u062a \u0645\u062d\u062f\u0648\u062f\u0629 &#8211; \u0644\u0623\u0645\u062b\u0627\u0644 Google \u0648 Waze \u0648 Apple Maps. \u064a\u0645\u0643\u0646\u0643 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u062a\u062d\u062f\u062b \u0625\u0644\u0649 \u0627\u062b\u0646\u064a\u0646 \u0645\u0646 \u0627\u0644\u0623\u0635\u062f\u0642\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0627\u0644\u0631\u062d\u0644\u0629 \u0628\u0627\u0644\u0641\u0639\u0644. \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u060c \u0633\u062a\u0643\u0648\u0646 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0633\u0644\u0633\u0644\u0629 \u0645\u0646 \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u0627\u062a \u0644\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u0646\u0642\u0637\u0629 \u0625\u0644\u0649 \u0623\u062e\u0631\u0649. <\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u062a\u062e\u064a\u0644 \u0627\u0644\u0622\u0646 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0642\u064a\u0627\u0645 \u0643\u0644 \u0634\u062e\u0635 \u0628\u0647\u0630\u0647 \u0627\u0644\u0631\u062d\u0644\u0629 \u060c \u0648\u0646\u0648\u0639 \u0627\u0644\u0633\u064a\u0627\u0631\u0629 \u060c \u0648\u0627\u0644\u0637\u0631\u064a\u0642 \u060c \u0648\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0633\u0631\u0639\u0629 \u060c \u0648\u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u060c \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643. \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u060c \u0644\u0646 \u062a\u0643\u0648\u0646 \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0623\u0645\u062b\u0644 \u0641\u062d\u0633\u0628 \u060c \u0628\u0644 \u0633\u062a\u062a\u0645\u0643\u0646 \u0623\u064a\u0636\u064b\u0627 \u0645\u0646 \u0641\u0647\u0645 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0645\u062b\u0644 \u0648\u0623\u064a\u0646 \u0648\u0644\u0645\u0627\u0630\u0627 \u0648\u0627\u062c\u0647 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0622\u062e\u0631\u0648\u0646 \u0645\u0634\u0627\u0643\u0644 \u0648\u0627\u0644\u062d\u0648\u0627\u062f\u062b \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0637\u0631\u064a\u0642 \u060c \u0645\u0646 \u0628\u064a\u0646 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0623\u062e\u0631\u0649.<\/span><\/p>\n<blockquote>\n<p class=\"p1\">\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0625\u0646\u0634\u0627\u0621 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-canvas\/\"><span class=\"s1\">\u0644\u0648\u062d\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/a> \u0648\u062a\u0646\u0632\u064a\u0644 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062e\u0627\u0635 \u0628\u0646\u0627.<\/p>\n<\/blockquote>\n<h2><\/h2>\n<h2><\/h2>\n<h2 id=\"Customer_Journey_Analytics_vs_Customer_Journey_Mapping\"><b>\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0642\u0627\u0628\u0644 \u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/b><\/h2>\n<p><span style=\"font-weight: 300;\">\u064a\u062a\u064a\u062d \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-mapping\/\" target=\"_blank\" rel=\"noopener\">\u062a\u062e\u0637\u064a\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a> (CJM) \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CJA) \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062a\u0628\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a.<\/span><\/p>\n<h4><span style=\"font-weight: 300;\">\u0647\u0630\u0627 \u0645\u0627 \u0646\u0639\u0646\u064a\u0647 \u0628\u0643\u0644 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645:<\/span><\/h4>\n<ul>\n<li><strong>\u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> <span style=\"font-weight: 300;\"><strong>:<\/strong><\/span> <span style=\"font-weight: 300;\">\u0625\u0646\u0647\u0627 \u0645\u0645\u0627\u0631\u0633\u0629 \u062a\u0648\u062b\u0642 \u062a\u062f\u0641\u0642\u0627\u062a \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0648\u0627\u0636\u062d\u0629 \u062d\u0648\u0644 \u0647\u0630\u0627 \u0627\u0644\u0623\u0645\u0631 \u0648\u062a\u062d\u0627\u0648\u0644 \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0645\u062b\u0627\u0644\u064a\u0629 \u0644\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629. \u064a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u0648\u0639\u064a.<\/span><\/li>\n<li><span style=\"font-weight: 300;\"><strong>\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644:<\/strong> \u0647\u0648 \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u062a\u0635\u0627\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0628\u064a\u0646 \u0642\u0646\u0648\u0627\u062a \u0648\u0644\u062d\u0638\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u060c \u0648\u064a\u0633\u0645\u062d \u0628\u0642\u064a\u0627\u0633 \u062c\u0645\u064a\u0639 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u060c \u0644\u064a\u0633 \u0641\u0642\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u0645\u062a\u0639\u0629 \u0648\u0644\u0643\u0646 \u0623\u064a\u0636\u064b\u0627 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u0644\u0645 \u062a\u0643\u0646 \u0645\u0631\u0636\u064a\u0629. \u064a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0643\u0645\u064a.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u063a\u0628 \u0641\u064a \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u062a\u062e\u0637\u064a\u0637 \u0631\u062d\u0644\u0629 \u0639\u0645\u064a\u0644 \u060c \u0641\u0642\u062f \u062a\u0643\u0648\u0646 \u0645\u0647\u062a\u0645\u064b\u0627 \u0628\u0642\u0631\u0627\u0621\u0629<\/span> <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-mapping-tools\/\"><span style=\"font-weight: 300;\">\u0623\u062f\u0648\u0627\u062a \u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/a> <span style=\"font-weight: 300;\">.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u0643\u0645\u0627 \u064a\u0645\u0643\u0646\u0646\u0627 \u0623\u0646 \u0646\u0633\u062a\u0645\u062f \u0645\u0646 \u062a\u0639\u0631\u064a\u0641 \u0643\u0644\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645\u064a\u0646 \u060c \u064a\u062d\u062a\u0627\u062c CJM \u0648 CJA \u0648\u064a\u0643\u0645\u0644 \u0643\u0644 \u0645\u0646\u0647\u0645\u0627 \u0627\u0644\u0622\u062e\u0631 \u060c \u0623\u062d\u062f\u0647\u0645\u0627 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0643\u0645\u064a \u0645\u0648\u0636\u0648\u0639\u064a (CJA) \u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0631\u0643\u0632 \u0627\u0644\u0622\u062e\u0631 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u0630\u0627\u062a\u064a\u0629 (CJM). \u0643\u0644 \u0647\u0630\u0627 \u064a\u0623\u062e\u0630 \u0625\u0644\u0649 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062a\u0627\u0644\u064a: \u0645\u0627 \u0641\u0627\u0626\u062f\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u064a\u0639 \u0628\u064a\u0627\u0646\u0627\u062a CJA \u0625\u0630\u0627 \u0644\u0645 \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0623\u0641\u0636\u0644\u061f <\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 CJA \u060c \u0641\u0625\u0646 \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 <a href=\"https:\/\/www.questionpro.com\/blog\/analytics-vs-reporting\/\">\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631<\/a> \u0645\u0639 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0636\u064a\u0641 \u060c \u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643 \u060c \u0642\u064a\u0645\u0629 \u0623\u0643\u0628\u0631.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 \u0627\u0644\u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0648\u0627\u0644\u0646\u0648\u0627\u064a\u0627) \u0627\u0644\u062a\u064a \u064a\u0645\u062a\u0644\u0643\u0647\u0627 \u0639\u0645\u0644\u0627\u0624\u0643 \u060c \u064a\u0645\u0643\u0646 \u0646\u0634\u0631 CJA \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u0643\u0641\u0627\u0621\u0629. \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u060c \u0645\u0646 \u0627\u0644\u0645\u0641\u064a\u062f \u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u062a\u0641\u0627\u0635\u064a\u0644 \u062a\u0641\u0627\u0639\u0644 \u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629.<\/span><\/p>\n<blockquote><p>\u0625\u0630\u0627 \u0643\u0646\u062a \u0645\u0647\u062a\u0645\u064b\u0627 \u0628\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u060c \u0641\u0642\u062f \u062a\u0631\u063a\u0628 \u0641\u064a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u062d\u0648\u0644 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-dashboard\/\">\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0644\u0648\u062d\u0629 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a> .<\/p><\/blockquote>\n<h2><\/h2>\n<h2 id=\"Things_to_keep_in_mind\"><b>\u0623\u0634\u064a\u0627\u0621 \u0644\u062a\u0623\u062e\u0630\u0647\u0627 \u0628\u0627\u0644\u062d\u0633\u0628\u0627\u0646<\/b><\/h2>\n<p><span style=\"font-weight: 300;\">\u0647\u0646\u0627\u0643 \u062f\u0627\u0626\u0645\u064b\u0627 \u0645\u062c\u0627\u0644 \u0644\u0644\u062e\u0637\u0623 \u060c \u0648\u0647\u0646\u0627\u0643 \u0628\u0639\u0636 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u0646\u062e\u0637\u0626 \u0641\u064a\u0647\u0627 \u0628\u0633\u0647\u0648\u0644\u0629 \u0625\u0630\u0627 \u0644\u0645 \u0646\u062a\u0648\u062e\u0649 \u0627\u0644\u062d\u0630\u0631. \u0648\u0645\u0646\u0647\u0645:<\/span><\/p>\n<ul>\n<li><b>\u062a\u0631\u0643 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u062c\u0627\u0646\u0628\u0627\u064b:<\/b> <span style=\"font-weight: 300;\">\u0645\u0646 \u0627\u0644\u0637\u0628\u064a\u0639\u064a \u0623\u0646 \u062a\u0631\u063a\u0628 \u0641\u064a \u0631\u0624\u064a\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0641\u064a \u0623\u0633\u0631\u0639 \u0648\u0642\u062a \u0645\u0645\u0643\u0646 \u060c \u0648\u0644\u0643\u0646 \u0625\u0630\u0627 \u062a\u062e\u0637\u064a\u0646\u0627 \u0645\u0631\u0627\u062c\u0639\u0629 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u060c \u0641\u0633\u064a\u0643\u0648\u0646 \u0643\u0644 \u0627\u0644\u0639\u0645\u0644 \u0628\u0644\u0627 \u062c\u062f\u0648\u0649 \u0648\u0633\u062a\u0643\u0648\u0646 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u064a \u0646\u062a\u062e\u0630\u0647\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062e\u0627\u0637\u0626\u0629 \u0628\u0646\u0641\u0633 \u0627\u0644\u0642\u062f\u0631.<\/span><\/li>\n<li><b>\u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u0628\u064a\u0627\u0646\u0627\u062a \u0643\u0627\u0641\u064a\u0629:<\/b><span style=\"font-weight: 300;\"> \u0628\u062f\u0648\u0646\u0647\u0627 \u060c \u0644\u0627 \u064a\u0645\u0643\u0646\u0646\u0627 \u0628\u0628\u0633\u0627\u0637\u0629 \u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u062a \u062f\u0642\u064a\u0642\u0629. \u0625\u0630\u0627 \u0641\u0639\u0644\u0646\u0627 \u0630\u0644\u0643 \u060c \u0641\u0625\u0646\u0646\u0627 \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0646\u0642\u0639 \u0641\u064a \u0627\u0644\u062a\u062d\u064a\u0632 \u0648\u0647\u0630\u0627 \u0633\u064a\u0624\u062f\u064a \u0628\u0646\u0627 \u0625\u0644\u0649 \u0631\u0641\u0636 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629. \u064a\u0633\u062a\u063a\u0631\u0642 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0643\u0627\u0641\u064a\u0629 \u0648\u0642\u062a\u064b\u0627 \u0637\u0648\u064a\u0644\u0627\u064b \u0648\u064a\u0635\u0639\u0628 \u062c\u0645\u0639\u0647\u0627 \u060c \u062d\u062a\u0649 \u0645\u0639 \u0648\u062c\u0648\u062f \u0628\u0631\u0627\u0645\u062c \u0645\u062e\u0635\u0635\u0629.<\/span><\/li>\n<li><b>\u0631\u0643\u0632 \u0627\u0646\u062a\u0628\u0627\u0647\u0646\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637:<\/b> <span style=\"font-weight: 300;\">\u0639\u0646\u062f \u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u060c \u0645\u0646 \u0627\u0644\u0637\u0628\u064a\u0639\u064a \u0623\u0646 \u062a\u0631\u063a\u0628 \u0641\u064a \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u062a\u0631\u064a\u062f\u0647 \u0627\u0644\u0623\u063a\u0644\u0628\u064a\u0629 \u060c \u0648\u0644\u0643\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u060c \u0646\u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0635\u0628\u062d \u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0648\u062a\u0636\u0639\u0646\u0627 \u062e\u0637\u0648\u0629 \u0648\u0627\u062d\u062f\u0629 \u0641\u064a \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629.<\/span><\/li>\n<li><b>\u0627\u0644\u062a\u0642\u0644\u064a\u0644 \u0645\u0646 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0636\u0631\u0648\u0631\u064a:<\/b> <span style=\"font-weight: 300;\">\u062d\u062a\u0649 \u0628\u0639\u062f \u062f\u0645\u062c \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u060c \u0642\u062f \u062a\u062d\u062a\u0627\u062c \u0634\u0631\u0643\u062a\u0643 \u0625\u0644\u0649 \u0641\u0631\u064a\u0642 \u0645\u0646 \u0627\u0644\u0645\u062d\u0644\u0644\u064a\u0646 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/blog\/buyer-journey\/\" target=\"_blank\" rel=\"noopener\">\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f: \u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a <\/a><\/p>\n<h2 id=\"Conclusion\"><strong>\u0644\u0627 \u062a\u062f\u0639 \u0641\u0631\u064a\u0642\u0643 \u064a\u0642\u0631\u0631 \u0645\u0627 \u0647\u0648 \u0627\u0644\u062d\u062f\u0633: \u0625\u0636\u0641\u0627\u0621 \u0627\u0644\u0637\u0627\u0628\u0639 \u0627\u0644\u062f\u064a\u0645\u0642\u0631\u0627\u0637\u064a \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong><\/h2>\n<p><a href=\"https:\/\/www.questionpro.com\/cx\/why\/5-pillars.html\"><span style=\"font-weight: 300;\">\u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621<\/span><\/a> <span style=\"font-weight: 300;\">\u0645\u0645\u062a\u0627\u0632\u0629<\/span><span style=\"font-weight: 300;\">\u0641\u064a \u0645\u062a\u0646\u0627\u0648\u0644 \u0627\u0644\u064a\u062f. \u0644\u062a\u0628\u0631\u0632 \u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u064a\u0648\u0645 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0634\u062f\u064a\u062f \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u063a\u0628 \u0641\u064a \u062a\u0645\u064a\u064a\u0632 \u0646\u0641\u0633\u0647\u0627 \u0648\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0645\u0646 \u0641\u0626\u0629 \u0627\u0644\u062e\u0645\u0633 \u0646\u062c\u0648\u0645 \u0623\u0646 \u062a\u0633\u062a\u062e\u062f\u0645 \u0645\u0632\u064a\u062c\u064b\u0627 \u0645\u0646 CJA \u0648 CJM. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0628\u0639\u0646\u0627\u064a\u0629 \u0625\u0644\u0649 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u060c \u0645\u062b\u0644 QuestionPro CX \u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u0648\u0642\u0639 \u062d\u0648\u0627\u062c\u0632 \u0627\u0644\u0637\u0631\u0642 \u0648\u062a\u0635\u062d\u064a\u062d\u0647\u0627 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0628\u0627\u0642\u064a \u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0633\u0644\u0633\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u064a\u0646.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u0625\u0646 QuestionPro CX \u0647\u064a \u0645\u0646\u0635\u0629 \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631 \u0644\u0643 \u0645\u062c\u0645\u0648\u0639\u0629 \u0623\u062f\u0648\u0627\u062a \u0634\u0627\u0645\u0644\u0629 \u062a\u062a\u064a\u062d \u0644\u0641\u0631\u064a\u0642\u0643 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0631\u0636 360 \u062f\u0631\u062c\u0629 \u0644\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u062a\u0642\u0635\u0631 \u0641\u064a\u0647 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u060c \u0648\u062a\u062d\u0648\u064a\u0644\u0647\u0645 \u0625\u0644\u0649 \u0645\u0631\u0648\u062c\u064a\u0646 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. <\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u062c\u0631\u0628<\/span> <a href=\"https:\/\/www.questionpro.com\/cx\/\"><span style=\"font-weight: 300;\">QuestionPro CX<\/span><\/a> <span style=\"font-weight: 300;\">\u0627\u0644\u064a\u0648\u0645 \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u063a\u0628 \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0639\u0627\u0644\u062c\u0629 \u0643\u0645\u064a\u0627\u062a \u0643\u0628\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0643\u0641\u0627\u0621\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0648\u062a\u062d\u0648\u064a\u0644\u0647\u0627 \u0625\u0644\u0649 \u062f\u0639\u0645 \u0639\u0645\u0644 \u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u062d\u0642\u0627\u0626\u0642.<\/span> <\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><button>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f<\/button><\/a> <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><button>\u0639\u0646 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0644\u0642\u062f \u062a\u062d\u062f\u062b\u0646\u0627 \u0639\u0646 \u0643\u064a\u0641\u064a\u0629 \u062a\u062e\u0637\u064a\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0641\u064a \u0627\u0644\u0625\u062f\u062e\u0627\u0644\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629. \u0633\u062a\u0631\u0643\u0632 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0639\u0644\u0649 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0635\u0628\u062d [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":710228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1193,1186],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621: \u0645\u0627 \u0647\u0648 \u0648\u0644\u0645\u0627\u0630\u0627 \u0647\u0648 \u0645\u0647\u0645 | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u064a 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