{"id":789729,"date":"2022-05-20T18:24:54","date_gmt":"2022-05-21T01:24:54","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%d9%85%d8%b1%d8%a7%d9%82%d8%a8%d8%a9-%d8%b1%d8%ad%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%a3%d8%af%d9%88%d8%a7%d8%aa-%d9%88\/"},"modified":"2022-05-20T18:24:54","modified_gmt":"2022-05-20T18:24:54","slug":"%d9%85%d8%b1%d8%a7%d9%82%d8%a8%d8%a9-%d8%b1%d8%ad%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%a3%d8%af%d9%88%d8%a7%d8%aa-%d9%88","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ar\/%d9%85%d8%b1%d8%a7%d9%82%d8%a8%d8%a9-%d8%b1%d8%ad%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%a3%d8%af%d9%88%d8%a7%d8%aa-%d9%88\/","title":{"rendered":"\u0645\u0631\u0627\u0642\u0628\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644: \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0623\u0647\u0645\u064a\u0629"},"content":{"rendered":"<p>\u0646\u0627\u062f\u0631\u064b\u0627 \u0645\u0627 \u062a\u0643\u0648\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0645\u0644\u064a\u0629 \u062e\u0637\u064a\u0629. \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0625\u0644\u0649 \u0645\u0648\u0627\u0631\u062f \u0645\u062b\u0644 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0648\u0633\u0644\u0633\u0644\u0629 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0646\u062c\u0627\u062d.<\/p>\n<p>\u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0628\u0628 \u0646\u0648\u0641\u0631 \u0644\u0643 \u0641\u064a \u0645\u0642\u0627\u0644 \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0645\u0631\u0627\u0642\u0628\u0629 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\" target=\"_blank\" rel=\"noopener\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a> \u0644\u0636\u0645\u0627\u0646 \u062a\u062c\u0631\u0628\u0629 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0641\u064a \u0643\u0644 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644 \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<h2>\u0645\u0627 \u0647\u064a \u0645\u0631\u0627\u0642\u0628\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u061f<\/h2>\n<p>\u0645\u0631\u0627\u0642\u0628\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CJM) \u0647\u064a \u0646\u0634\u0627\u0637 \u0645\u0646\u0647\u062c\u064a \u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u062a\u0642\u064a\u064a\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u064a\u0646\u0638\u0631 CJM \u0625\u0644\u0649 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0645\u0639 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 (\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u060c \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u060c \u0627\u0644\u0645\u062a\u062c\u0631 \u060c \u0625\u0644\u062e) \u060c \u0648\u064a\u062f\u0631\u0633 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0623\u0648 \u062d\u064a\u062b \u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0646\u0642\u0637\u0629 \u0623\u0644\u0645 \u062e\u0644\u0627\u0644 \u0631\u062d\u0644\u062a\u0647\u0645 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<p>\u0644\u0627 \u064a\u0642\u0631\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0634\u0631\u0627\u0621 \u0639\u0646\u0635\u0631 \u0641\u0648\u0631 \u0627\u0643\u062a\u0634\u0627\u0641\u0647 \u0644\u0623\u0648\u0644 \u0645\u0631\u0629. \u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u064a\u0646\u0638\u0631\u0648\u0646 \u0625\u0644\u0649 \u0645\u0646\u062a\u062c \u0623\u0648 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u062f\u0629 \u0645\u0631\u0627\u062a \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0628\u0634\u0623\u0646 \u0625\u062c\u0631\u0627\u0621 \u0645\u0627 \u060c \u064a\u064f\u0639\u0631\u0641 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-touchpoints\/\" target=\"_blank\" rel=\"noopener\">\u0628\u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644<\/a> \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<p>\u064a\u0647\u062f\u0641 \u062a\u0642\u064a\u064a\u0645 &#8220;\u0645\u0631\u0627\u0642\u0628\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644&#8221; \u0625\u0644\u0649 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u062d\u0648\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u060c \u0628\u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u062a\u0635\u0645\u064a\u0645\u0647 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/p>\n<blockquote>\n<p class=\"p1\">\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062d\u0628 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0639\u0646 \u0645\u0631\u0627\u0642\u0628\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u060c \u0641\u0642\u062f \u062a\u062c\u062f \u0623\u0646\u0647 \u0645\u0646 \u0627\u0644\u0645\u062b\u064a\u0631 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0645\u0639\u0631\u0641\u0629 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-canvas\/\"><span class=\"s1\">\u0643\u064a\u0641\u064a\u0629 \u0625\u0646\u0634\u0627\u0621 \u0644\u0648\u062d\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/a><\/p>\n<\/blockquote>\n<h2><\/h2>\n<h2>\u0623\u0641\u0636\u0644 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/h2>\n<p>\u064a\u0639\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u0631\u0642\u0645\u064a\u0629 \u0623\u0648 \u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u060c \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u060c \u0648\u0627\u0644\u0623\u0647\u0645 \u0645\u0646 \u0630\u0644\u0643 \u060c \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0642\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0648\u0627\u062c\u0647\u0648\u0646\u0647\u0627 \u0639\u0646\u062f \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u062e\u062f\u0645\u0629 \u0623\u0648 \u0645\u0646\u062a\u062c.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-439603\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/05\/tools-to-monitor-customer-journey.jpg\" alt=\"\" width=\"770\" height=\"739\"><\/p>\n<p>\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0623\u0641\u0636\u0644 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644:<\/p>\n<h3>1. \u0627\u0644\u0645\u0633\u0648\u062d\u0627\u062a<\/h3>\n<p>\u062a\u0639\u062f <a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">\u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a<\/a> \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u0623\u0646\u0647\u0627 \u062a\u063a\u0637\u064a \u062c\u0648\u0627\u0646\u0628 \u0645\u062e\u062a\u0644\u0641\u0629 \u0630\u0627\u062a \u0635\u0644\u0629 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0646\u0645\u0648 \u061b \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u060c \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u060c \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u060c \u0645\u0646 \u0628\u064a\u0646 \u0645\u0648\u0627\u0636\u064a\u0639 \u0623\u062e\u0631\u0649.<\/p>\n<p>\u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u062a\u062a\u0628\u0639 \u0631\u063a\u0628\u0627\u062a \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u060c \u062a\u0638\u0644 <a href=\"https:\/\/www.questionpro.com\/blog\/what-are-online-surveys\/\" target=\"_blank\" rel=\"noopener\">\u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/a> \u0647\u064a \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0645\u0641\u0636\u0644\u0629 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u060c \u062d\u064a\u062b \u0623\u0634\u0627\u0631 40\u066a \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u064a\u0646 \u0625\u0644\u0649 \u0623\u0646\u0647\u0645 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646\u0647\u0627 \u0644\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0647\u0645 \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0645\u0646\u0647\u0645.<\/p>\n<p>\u0645\u0646 \u0628\u064a\u0646 \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u064b\u0627 \u0647\u064a \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a (26 \u066a) \u061b \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0631\u0633\u0645\u064a\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a (25\u066a) \u061b \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0635\u0644\u0629 \u0628\u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (23\u066a) \u061b <a href=\"https:\/\/www.questionpro.com\/mobile\/offline.html\" target=\"_blank\" rel=\"noopener\">\u0648\u0627\u0644\u0645\u0633\u0648\u062d\u0627\u062a \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/a> (23\u066a).<\/p>\n<p>\u062a\u0634\u0645\u0644 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0623\u062e\u0631\u0649 \u0627\u0644\u0623\u0642\u0644 \u0634\u064a\u0648\u0639\u064b\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0631\u0626\u064a \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u0635\u0648\u0631 \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/p>\n<h3>2. CRM<\/h3>\n<p>\u064a\u0645\u0643\u0646 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0623\u0646\u0638\u0645\u0629 CRM \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0633\u062a\u062c\u0627\u0628\u0627\u062a \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u064a\u0645\u0643\u0646 \u0644\u0645\u0645\u062b\u0644\u064a \u0645\u0631\u0643\u0632 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u062a\u0627\u0626\u062c \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0628\u0626\u064a \u0644\u0636\u0628\u0637 \u0645\u062d\u0627\u062f\u062b\u0627\u062a\u0647\u0645 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<p>\u0642\u062f \u064a\u062a\u0645 \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u062c\u064a\u0647 \u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u0644\u062f\u064a\u0647\u0645 \u062f\u0631\u062c\u0627\u062a \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u062a\u0642\u062f\u064a\u0631\u064a\u0629 \u0625\u0644\u0649 \u0641\u0631\u0642 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643 \u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0639\u0645\u0644 \u0623\u062f\u0648\u0627\u062a \u0645\u0631\u0627\u0642\u0628\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u0630\u0647 \u0643\u0645\u0633\u062a\u0648\u062f\u0639\u0627\u062a \u0641\u0639\u0627\u0644\u0629 \u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/p>\n<p>\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062d\u062f\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0631\u0627\u0633\u0644\u0629 \u0623\u0648 \u062a\u0633\u0627\u0639\u062f \u0645\u0646\u062f\u0648\u0628 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0639\u0644\u0649 \u0641\u0647\u0645 \u0623\u0641\u0636\u0644 \u0644\u0645\u0646 \u064a\u062a\u062d\u062f\u062b\u0648\u0646 \u0625\u0644\u064a\u0647.<\/p>\n<blockquote><p>\u0627\u0643\u062a\u0634\u0641 \u0645\u0627 \u0647\u0648 <a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">QuestionPro CX<\/a> .<\/p><\/blockquote>\n<h3><\/h3>\n<h3>3. \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629<\/h3>\n<p>\u0647\u0646\u0627\u0643 \u0623\u062f\u0627\u0629 \u0623\u062e\u0631\u0649 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u0645\u0631\u0627\u0642\u0628\u0629 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-mapping\/\" target=\"_blank\" rel=\"noopener\">\u062e\u0631\u064a\u0637\u0629 \u062f\u0641\u062a\u0631<\/a> <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-guide\/\" target=\"_blank\" rel=\"noopener\">\u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644<\/a> \u0648\u0647\u064a \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u060c \u0648\u0627\u0644\u062a\u064a \u062a\u062a\u064a\u062d \u0644\u0643 \u062a\u0643\u0648\u064a\u0646 \u0628\u062d\u062b \u062c\u0627\u062f \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0627 \u064a\u0642\u0648\u0644\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648\u0645\u0646\u0627\u0641\u0633\u062a\u0643. \u0625\u0644\u062e.<\/p>\n<p>\u062a\u0639\u062f \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0645\u0646 \u0623\u0643\u062b\u0631 \u0642\u0646\u0648\u0627\u062a \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u064b\u0627 \u060c \u062d\u064a\u062b \u062a\u062a\u064a\u062d \u0645\u0639\u0627\u0644\u062c\u0629 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0628\u0643\u0631\u064b\u0627 \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0645\u0634\u0643\u0644\u0629 \u0635\u063a\u064a\u0631\u0629 \u0641\u0642\u0637 \u0642\u0628\u0644 \u0623\u0646 \u062a\u0635\u0628\u062d \u062a\u062d\u062f\u064a\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627.<\/p>\n<h3>4. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0644\u0648\u0643<\/h3>\n<p>\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0633\u0639\u062f\u0627\u0621 \u0647\u0645 \u0623\u0641\u0636\u0644 \u0634\u064a\u0621 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062d\u062f\u062b \u0644\u0645\u0624\u0633\u0633\u062a\u0643 \u060c \u0648\u0644\u0643\u0646 \u0641\u0642\u0637 \u0625\u0630\u0627 \u0628\u0642\u0648\u0627.<\/p>\n<p>\u0623\u062f\u0627\u0629 \u0623\u062e\u0631\u0649 \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u064a \u062a\u062d\u0644\u064a\u0644 <a href=\"https:\/\/www.questionpro.com\/blog\/consumer-behavior-definition\/\">\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643<\/a>\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u062a\u0643\u0648\u0646 \u0645\u0646 \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u061b \u0644\u0627 \u064a\u062e\u0628\u0631\u0643 \u0643\u062b\u064a\u0631\u064b\u0627 \u0639\u0646 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u064a\u0646\u0642\u0631\u0648\u0646 \u0641\u064a\u0647 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u060c \u0645\u062b\u0644 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u060c \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0639\u062f \u0632\u064a\u0627\u0631\u0629 \u0646\u0642\u0637\u0629 \u0627\u0644\u0628\u064a\u0639 \u060c \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643.<\/p>\n<p>\u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0637\u0631\u0642 \u0644\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0641\u0639\u0644\u064a \u060c \u0648\u0644\u064a\u0633 \u0641\u0642\u0637 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633.<\/p>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u0645\u0635\u0637\u0644\u062d \u0645\u0633\u0627\u0639\u062f\u0629 \u0645\u0639\u064a\u0646 \u060c \u0641\u0647\u0630\u0647 \u0645\u0634\u0643\u0644\u0629 <a href=\"https:\/\/www.questionpro.com\/cx\/why\/5-pillars.html\" target=\"_blank\" rel=\"noopener\">\u062a\u062a\u0639\u0644\u0642 \u0628\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a> \u060c \u0644\u0630\u0627 \u062d\u0627\u0646 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0622\u0646 \u0644\u0645\u0639\u0627\u0644\u062c\u062a\u0647\u0627.<\/p>\n<blockquote><p>\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062d\u0628 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u062d\u0648\u0644 \u0645\u0627\u0647\u064a\u0629 \u0645\u0631\u0627\u0642\u0628\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u060c \u0641\u0642\u062f \u062a\u062c\u062f <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-vs-customer-experience\/\" target=\"_blank\" rel=\"noopener\">\u0631\u062d\u0644\u0629 \u0639\u0645\u064a\u0644 \u0645\u062b\u064a\u0631\u0629 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0645\u0642\u0627\u0628\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644: \u0627\u0644\u0641\u0631\u0642<\/a> .<\/p><\/blockquote>\n<h2><\/h2>\n<h2>\u0623\u0647\u0645\u064a\u0629 \u0645\u0631\u0627\u0642\u0628\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/h2>\n<p>\u062a\u0639\u062f \u0645\u0631\u0627\u0642\u0628\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0645\u0631\u064b\u0627 \u0645\u0647\u0645\u064b\u0627 \u0644\u0623\u0646\u0647\u0627 \u0646\u0647\u062c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0641\u0647\u0645 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0648\u0647\u064a \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<p>\u062a\u062a\u063a\u064a\u0631 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u060c \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u0627\u0644\u062d\u062c\u0645: \u064a\u0637\u0627\u0644\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0646\u0647\u062c omnichannel \u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/p>\n<p>\u062a\u062a\u064a\u062d \u0644\u0643 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0625\u0646\u0634\u0627\u0621 \u062a\u062c\u0627\u0631\u0628 \u0645\u062e\u0635\u0635\u0629 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0644\u0643\u0644 \u0641\u0631\u062f.<\/p>\n<p>\u062a\u062a\u0645\u062a\u0639 \u0623\u062f\u0648\u0627\u062a \u0645\u0631\u0627\u0642\u0628\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0641\u0648\u0627\u0626\u062f \u0643\u0628\u064a\u0631\u0629 \u060c \u0645\u062b\u0644:<\/p>\n<ul>\n<li>\u062a\u062d\u0633\u064a\u0646 \u0639\u0645\u0644\u064a\u0629 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n<li>\u0642\u0627\u0631\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0631\u063a\u0648\u0628\u0629 \u0628\u0645\u0627 \u064a\u062a\u0644\u0642\u0627\u0647 \u0628\u0627\u0644\u0641\u0639\u0644<\/li>\n<li>\u0627\u0641\u0647\u0645 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0641\u064a <a href=\"https:\/\/www.questionpro.com\/blog\/buyer-persona\/\">\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a<\/a> \u0639\u0646\u062f\u0645\u0627 \u064a\u0646\u062a\u0642\u0644 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0633\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621<\/li>\n<li>\u0642\u0645 \u0628\u0625\u0646\u0634\u0627\u0621 \u0623\u0645\u0631 \u0645\u0646\u0637\u0642\u064a \u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/li>\n<\/ul>\n<p>\u0644\u0642\u062f \u0648\u0644\u062a \u0623\u064a\u0627\u0645 \u0627\u0644\u0639\u0645\u0644 \u0645\u0646 &#8220;\u0627\u0644\u062d\u062f\u0633&#8221;. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0644\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0645\u0630\u0647\u0644\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0644\u062f\u064a\u0643 \u062e\u0637\u0629.<\/p>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-dashboard\/\" target=\"_blank\" rel=\"noopener\">\u0644\u0648\u062d\u0629 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a> \u060c \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u0631\u0624\u0649 \u0627\u0644\u0645\u0643\u062a\u0633\u0628\u0629 \u062d\u0648\u0644 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<p>\u0641\u064a <a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">QuestionPro CX \u060c<\/a> \u0646\u0642\u062f\u0645 \u0644\u0643 \u0623\u0641\u0636\u0644 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0645\u0624\u0633\u0633\u062a\u0643. \u0627\u062a\u0635\u0644 \u0628\u0646\u0627! \u0646\u0648\u062f \u0623\u0646 \u0646\u062a\u0639\u0627\u0648\u0646 \u0645\u0639\u0643 \u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u062a\u062c\u0627\u0631\u0628 \u0639\u0645\u0644\u0627\u0621 \u0623\u0641\u0636\u0644!<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><button>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f<\/button><\/a> <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><button>\u0639\u0646 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0646\u0627\u062f\u0631\u064b\u0627 \u0645\u0627 \u062a\u0643\u0648\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0645\u0644\u064a\u0629 \u062e\u0637\u064a\u0629. \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0625\u0644\u0649 \u0645\u0648\u0627\u0631\u062f \u0645\u062b\u0644 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0648\u0633\u0644\u0633\u0644\u0629 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 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