{"id":789736,"date":"2018-05-13T23:03:16","date_gmt":"2018-05-14T06:03:16","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%d8%b1%d8%ad%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-%d9%85%d8%a7-%d9%87%d9%8a-%d9%88%d8%a3%d9%85%d8%ab%d9%84%d8%a9-free-template\/"},"modified":"2026-01-27T06:27:14","modified_gmt":"2026-01-27T13:27:14","slug":"%d8%b1%d8%ad%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-%d9%85%d8%a7-%d9%87%d9%8a-%d9%88%d8%a3%d9%85%d8%ab%d9%84%d8%a9-free-template","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ar\/%d8%b1%d8%ad%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-%d9%85%d8%a7-%d9%87%d9%8a-%d9%88%d8%a3%d9%85%d8%ab%d9%84%d8%a9-free-template\/","title":{"rendered":"\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644: \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0645\u062b\u0627\u0644 [+ \u0642\u0627\u0644\u0628 \u0645\u062c\u0627\u0646\u064a]"},"content":{"rendered":"<p>\u0644\u0639\u0644\u0647\u0644 \u0641\u0643\u0631\u062a \u064a\u0648\u0645\u064b\u0627 \u0623\u0646 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0646\u0642\u0648\u0645 \u0628\u0647\u0627 \u062a\u0645\u0631 \u0628\u0645\u0631\u0627\u062d\u0644 \u0642\u0628\u0644 \u0648\u0642\u062a \u0627\u0644\u0635\u0641\u0642\u0629\u061f \u0646\u0633\u0645\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 <strong data-start=\"318\" data-end=\"333\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong>\u060c \u0648\u0647\u064a \u062a\u0634\u0645\u0644 \u0643\u0644 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0631 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0648 <strong data-start=\"378\" data-end=\"395\">Buyer Persona<\/strong> \u0645\u0646\u0630 \u0644\u062d\u0638\u0629 \u062a\u062d\u062f\u064a\u062f\u0647 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0647 \u0648\u062d\u062a\u0649 \u062d\u0635\u0648\u0644\u0647 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0644\u0628\u064a \u0647\u0630\u0627 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c.<\/p>\n<p data-start=\"480\" data-end=\"700\">\u0642\u062f \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0642\u0635\u064a\u0631\u0629 \u062c\u062f\u064b\u0627\u060c \u062f\u0642\u0627\u0626\u0642 \u0642\u0644\u064a\u0644\u0629\u060c \u0641\u064a \u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u064a \u0646\u0634\u062a\u0631\u064a\u0647\u0627 \u0628\u0634\u0643\u0644 \u0639\u0641\u0648\u064a (\u0645\u062b\u0644 \u0634\u0631\u0627\u0621 \u0637\u0639\u0627\u0645 \u0645\u0646 \u0627\u0644\u0633\u0648\u0628\u0631\u0645\u0627\u0631\u0643\u062a). \u0648\u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u062a\u0645\u062a\u062f \u0644\u0623\u0634\u0647\u0631 \u0623\u0648 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0633\u0646\u0629\u060c \u0643\u0645\u0627 \u0639\u0646\u062f \u0634\u0631\u0627\u0621 \u0633\u064a\u0627\u0631\u0629 \u0623\u0648 \u0628\u0631\u0646\u0627\u0645\u062c \u0644\u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<p data-start=\"702\" data-end=\"800\">\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u0633\u0646\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 <strong data-start=\"727\" data-end=\"742\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong>\u060c \u0645\u0631\u0627\u062d\u0644\u0647\u0627\u060c \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u0636\u0645\u064a\u0646\u0647\u0627 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<p data-start=\"802\" data-end=\"869\">\u0644\u0627 \u062a\u0646\u0633\u064e \u062a\u062d\u0645\u064a\u0644 \u0642\u0627\u0644\u0628 <strong data-start=\"821\" data-end=\"850\"><a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-mapping\/\">\u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a> \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/strong> \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0642\u0627\u0644!<\/p>\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0641\u0647\u0631\u0633 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/p>\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#what_is_a_customer_journey?\">\u0645\u0627 \u0647\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u061f<\/a><\/li>\n<li><a href=\"#customer_journey_stages\">\u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a><\/li>\n<li><a href=\"#benefits_of_understanding_the_customer_journey\">\u0641\u0648\u0627\u0626\u062f \u0641\u0647\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a><\/li>\n<li><a href=\"#customer_journey_analysis\">\u062a\u062d\u0644\u064a\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a><\/li>\n<li><a href=\"#customer_journey_communication_channels\">\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a><\/li>\n<li><a href=\"#what_is_customer_journey_mapping?\">\u0645\u0627 \u0647\u0648 \u0645\u062e\u0637\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u061f<\/a><\/li>\n<li><a href=\"#example_of_customer_journey_mapping\">\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u062a\u062e\u0637\u064a\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a><\/li>\n<li><a href=\"#how_to_create_a_customer_journey_map?\">\u0643\u064a\u0641 \u062a\u0635\u0646\u0639 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u061f<\/a><\/li>\n<li><a href=\"#free_customer_journey_map_template\">\u0642\u0627\u0644\u0628 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/a><\/li>\n<li><a href=\"#how_to_use_customer_journey_to_improve_your_customer_experience?\">\u0643\u064a\u0641 \u062a\u0633\u062a\u062e\u062f\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u061f<\/a><\/li>\n<\/ol>\n<\/div>\n<h2 data-pm-slice=\"0 0 []\"><strong>\u062a\u0639\u0631\u064a\u0641 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong><\/h2>\n<p data-start=\"211\" data-end=\"507\"><strong data-start=\"211\" data-end=\"226\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u0647\u064a \u0633\u0644\u0633\u0644\u0629 \u0645\u0646 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0631 \u0628\u0647\u0627 \u0627\u0644\u0634\u062e\u0635 \u0623\u062b\u0646\u0627\u0621 \u062a\u0641\u0627\u0639\u0644\u0647 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 \u0644\u062d\u0638\u0629 \u0633\u0645\u0627\u0639\u0647 \u0639\u0646\u0647\u0627 \u0644\u0623\u0648\u0644 \u0645\u0631\u0629\u060c \u0645\u0631\u0648\u0631\u064b\u0627 \u0628\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u062d\u062a\u0649 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621. \u0648\u062a\u0634\u0645\u0644 \u0643\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u062a\u064a \u064a\u062e\u0648\u0636\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0644\u062a\u0635\u0628\u062d \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0623\u0643\u062b\u0631 \u0633\u0644\u0627\u0633\u0629 \u0648\u0631\u0636\u0627.<\/p>\n<p data-start=\"509\" data-end=\"750\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0627 \u062a\u0642\u062a\u0635\u0631 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629\u060c \u0628\u0644 \u062a\u0631\u0643\u0632 \u0623\u064a\u0636\u064b\u0627 \u0639\u0644\u0649 <strong data-start=\"576\" data-end=\"592\">\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u0628\u0639\u062f \u0643\u0644 \u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0644\u0630\u0644\u0643 \u064a\u0645\u0643\u0646 \u0627\u0639\u062a\u0628\u0627\u0631 <strong data-start=\"644\" data-end=\"665\">\u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u0623\u062f\u0627\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0645\u0646\u062d \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0631\u0624\u0649 \u0623\u0639\u0645\u0642 \u062d\u0648\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062e\u0644\u0627\u0644 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/p>\n<h3 data-start=\"752\" data-end=\"805\">\u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u062a\u0635\u0645\u064a\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u062a\u0645\u062b\u0644 \u0641\u064a \u062c\u0627\u0646\u0628\u064a\u0646 \u0623\u0633\u0627\u0633\u064a\u064a\u0646:<\/h3>\n<ul data-start=\"806\" data-end=\"935\">\n<li data-start=\"806\" data-end=\"862\">\n<p data-start=\"808\" data-end=\"862\"><strong data-start=\"808\" data-end=\"823\">\u0642\u064a\u0627\u0633 \u0648\u062a\u0642\u064a\u064a\u0645<\/strong> \u0645\u062f\u0649 \u0646\u062c\u0627\u062d\u0643 \u0641\u064a \u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<\/li>\n<li data-start=\"863\" data-end=\"935\">\n<p data-start=\"865\" data-end=\"935\"><strong data-start=\"865\" data-end=\"881\">\u062a\u062d\u0633\u064a\u0646 \u0648\u062a\u0639\u0632\u064a\u0632<\/strong> \u0627\u0644\u062a\u062c\u0631\u0628\u0629\u060c \u0628\u0645\u0627 \u064a\u062c\u0639\u0644 \u0643\u0644 \u0646\u0642\u0637\u0629 \u062a\u0648\u0627\u0635\u0644 \u0641\u0631\u0635\u0629 \u0644\u0625\u0633\u0639\u0627\u062f \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"937\" data-end=\"1092\">\u062d\u062a\u0649 \u0644\u0648 \u0643\u0646\u062a \u062a\u0642\u062f\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0645\u062a\u0627\u0632\u0629\u060c \u0648\u0645\u0648\u0642\u0639\u064b\u0627 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u064b\u0627 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u064b\u0627\u060c \u0648<a href=\"https:\/\/www.questionpro.com\/blog\/customer-service\/\">\u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621<\/a> \u0633\u0631\u064a\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629\u060c \u0642\u062f \u064a\u0628\u062d\u062b \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0646 \u0628\u062f\u0627\u0626\u0644 \u0625\u0630\u0627 \u0634\u0639\u0631 \u0628\u0648\u062c\u0648\u062f \u0641\u062c\u0648\u0629 \u0641\u064a \u0637\u0631\u064a\u0642\u0629 \u062a\u0648\u0627\u0635\u0644\u0643 \u0645\u0639\u0647.<\/p>\n<p data-start=\"1094\" data-end=\"1427\">\u0645\u0646 \u062e\u0644\u0627\u0644 <a href=\"https:\/\/www.questionpro.com\/cx\/why\/5-pillars.html\">\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a> \u0641\u064a \u0643\u0644 \u0646\u0642\u0637\u0629 \u0645\u0646 <strong data-start=\"1135\" data-end=\"1156\">\u062e\u0637\u0648\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong>\u060c \u062a\u0636\u0639 \u0639\u0645\u0644\u0627\u0621\u0643 \u0641\u064a \u0642\u0644\u0628 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643. \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0621 \u0623\u0648\u0641\u064a\u0627\u0621 \u064a\u0639\u0648\u062f\u0648\u0646 \u062f\u0627\u0626\u0645\u064b\u0627 \u0625\u0644\u0649 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u064a\u062e\u0644\u0642 \u0627\u0631\u062a\u0628\u0627\u0637\u064b\u0627 \u0642\u0648\u064a\u064b\u0627 \u0648\u0645\u0633\u062a\u0645\u0631\u064b\u0627 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0631\u062d\u0644\u0629. \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0647\u064a \u062a\u0639\u0632\u064a\u0632<a href=\"https:\/\/www.questionpro.com\/blog\/brand-loyalty\/\"> \u0627\u0644\u0648\u0644\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/a>\u060c \u0648\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0631\u0627\u0636\u064a\u0646 \u064a\u0641\u0636\u0644\u0648\u0646 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0643 \u0639\u0644\u0649 \u063a\u064a\u0631\u0643.<\/p>\n<p data-start=\"1429\" data-end=\"1711\">\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0646\u062c\u0627\u062d\u064b\u0627 \u0647\u064a \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0625\u064a\u062c\u0627\u0628\u064a \u0641\u064a \u062d\u064a\u0627\u0629 \u0639\u0645\u0644\u0627\u0626\u0647\u0627. \u0641\u0627\u0644\u0648\u0644\u0627\u0621 \u0644\u0627 \u064a\u062d\u062f\u062b \u0635\u062f\u0641\u0629\u060c \u0628\u0644 \u0647\u0648 \u0646\u062a\u0627\u062c \u0645\u062c\u0645\u0648\u0639\u0629 \u0643\u0628\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u2014 \u0628\u0639\u0636\u0647\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a\u0647\u060c \u0648\u0627\u0644\u0628\u0639\u0636 \u0627\u0644\u0622\u062e\u0631 \u0644\u0627 \u064a\u0645\u0643\u0646. \u0648\u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0633\u0648\u0642\u0643 \u0647\u0648 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062f\u0641\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062d\u0642\u064b\u0627 \u0644\u0627\u062e\u062a\u064a\u0627\u0631\u0643 \u0648\u0627\u0644\u0628\u0642\u0627\u0621 \u0645\u0639\u0643.<\/p>\n<p><center><iframe loading=\"lazy\" title=\"\u0645\u0634\u063a\u0644 \u0641\u064a\u062f\u064a\u0648 \u064a\u0648\u062a\u064a\u0648\u0628\" src=\"https:\/\/www.youtube.com\/embed\/IeFjGIisRNI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><center><\/center><center><\/center>\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0633\u062a\u0645\u062a\u0639 \u0628\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0641\u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0645\u0641\u064a\u062f \u0627\u0644\u062a\u0639\u0631\u0641 \u0623\u064a\u0636\u064b\u0627 \u0639\u0644\u0649<a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-vs-customer-experience\/\"> \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a> (Customer Journey) \u0648 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Experience).<\/p>\n<h2 data-pm-slice=\"0 0 []\"><strong>\u062a\u0639\u0631\u064a\u0641 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong><\/h2>\n<p data-start=\"369\" data-end=\"599\">\u0627\u0644\u0622\u0646 \u0628\u0639\u062f \u0623\u0646 \u062a\u0639\u0631\u0641\u062a \u0639\u0644\u0649 \u0645\u0641\u0647\u0648\u0645 <strong data-start=\"397\" data-end=\"412\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong>\u060c \u062d\u0627\u0646 \u0627\u0644\u0648\u0642\u062a \u0644\u0646\u0644\u0642\u064a \u0646\u0638\u0631\u0629 \u0623\u0639\u0645\u0642 \u0639\u0644\u0649 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062a\u064a \u064a\u0645\u0631 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0648\u0627\u0644\u062d\u0627\u0644\u064a \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u0631\u062d\u0644\u0629 \u0639\u0645\u064a\u0644 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u062a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0643 \u0641\u064a \u0643\u0644 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644.<\/p>\n<h3 data-start=\"601\" data-end=\"670\">\u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u062a\u062a\u0643\u0648\u0646 <strong data-start=\"616\" data-end=\"637\">\u062e\u0637\u0648\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u0646 \u062b\u0644\u0627\u062b \u0645\u0631\u0627\u062d\u0644 \u0631\u0626\u064a\u0633\u064a\u0629:<\/h3>\n<ol data-start=\"672\" data-end=\"963\">\n<li data-start=\"672\" data-end=\"760\">\n<h4><strong data-start=\"675\" data-end=\"703\">\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0648\u0639\u064a (Awareness):<\/strong> \u064a\u0628\u062f\u0623 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0625\u062f\u0631\u0627\u0643 \u0648\u062c\u0648\u062f \u0645\u0634\u0643\u0644\u0629 \u0623\u0648 \u062d\u0627\u062c\u0629 \u0648\u064a\u0628\u062d\u062b \u0639\u0646 \u062d\u0644\u0648\u0644.<\/h4>\n<\/li>\n<li data-start=\"761\" data-end=\"857\">\n<h4 data-start=\"764\" data-end=\"857\"><strong data-start=\"764\" data-end=\"798\">\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 (Consideration):<\/strong> \u064a\u0642\u0627\u0631\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u0646 \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0648\u064a\u0628\u062f\u0623 \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a.<\/h4>\n<\/li>\n<li data-start=\"858\" data-end=\"963\">\n<h4 data-start=\"861\" data-end=\"963\"><strong data-start=\"861\" data-end=\"902\">\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0623\u0648 \u0627\u0644\u0634\u0631\u0627\u0621 (Conversion):<\/strong> \u064a\u062a\u062e\u0630 \u0627\u0644\u0639\u0645\u064a\u0644 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u064a\u062e\u062a\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u0647.<\/h4>\n<\/li>\n<\/ol>\n<p data-start=\"965\" data-end=\"1051\">\u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062b\u0644\u0627\u062b \u0634\u0627\u0626\u0639\u0629 \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631 \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0623\u0648 <strong data-start=\"1030\" data-end=\"1048\">\u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648\u0641\u0644\u0627\u064a\u0646<\/strong>.<\/p>\n<p data-start=\"1053\" data-end=\"1174\">\u0644\u0643\u0646 \u0645\u0639 \u062a\u0637\u0648\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0627\u0632\u062f\u064a\u0627\u062f \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0623\u0635\u0628\u062d \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0625\u0636\u0627\u0641\u0629 \u0645\u0631\u062d\u0644\u062a\u064a\u0646 \u062c\u062f\u064a\u062f\u062a\u064a\u0646 \u0641\u064a <strong data-start=\"1150\" data-end=\"1171\">\u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong>:<\/p>\n<ol start=\"4\" data-start=\"1176\" data-end=\"1457\">\n<li data-start=\"1176\" data-end=\"1292\">\n<h4 data-start=\"1179\" data-end=\"1292\"><strong data-start=\"1179\" data-end=\"1210\">\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 (Retention):<\/strong> \u0636\u0645\u0627\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u062a\u0634\u062c\u064a\u0639\u0647 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/h4>\n<\/li>\n<li data-start=\"1293\" data-end=\"1457\">\n<h4 data-start=\"1296\" data-end=\"1457\"><strong data-start=\"1296\" data-end=\"1337\">\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0623\u0648 \u0627\u0644\u0645\u0646\u0627\u0635\u0631\u0629 (Advocacy):<\/strong> \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u062d\u0648\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0625\u0644\u0649 \u062f\u0627\u0639\u0645 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u0628\u0647\u0627 \u0644\u0644\u0622\u062e\u0631\u064a\u0646 \u0623\u0648 \u0645\u0634\u0627\u0631\u0643\u062a\u0647\u0627 \u0628\u0634\u0643\u0644 \u0625\u064a\u062c\u0627\u0628\u064a \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/h4>\n<\/li>\n<\/ol>\n<p>\u0648\u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649\u060c \u062a\u0635\u0628\u062d \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0644\u0636\u0645\u0627\u0646 \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0644\u0627\u0621.<\/p>\n<p style=\"text-align: center;\">\u0627\u0637\u0644\u0639 \u0627\u0644\u0622\u0646 \u0639\u0644\u0649: \u0643\u064a\u0641\u064a\u0629 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 <a href=\"https:\/\/www.questionpro.com\/ar\/financial-industry\/\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629<\/a> \u0648\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-319914\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/05\/customer-journey-stages.jpg\" alt=\"\u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\" width=\"1920\" height=\"784\" \/><\/p>\n<h3 data-start=\"167\" data-end=\"214\"><strong>1. \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0648\u0639\u064a (Awareness): \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0627\u0644\u0623\u0648\u0644\u0649<\/strong><\/h3>\n<p data-start=\"215\" data-end=\"329\">\u0641\u064a <strong data-start=\"218\" data-end=\"248\">\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0648\u0639\u064a \u0645\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong>\u060c \u064a\u0643\u0648\u0646 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0647\u0648 \u0646\u0634\u0631 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0627\u0645\u0629 \u0639\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0643 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/p>\n<p data-start=\"331\" data-end=\"480\">\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629\u060c \u064a\u0628\u062f\u0623 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0628\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u062d\u0644\u0648\u0644 \u0644\u0645\u0634\u0627\u0643\u0644\u0647\u0645 \u0623\u0648 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645\u060c \u0648\u064a\u0648\u0627\u062c\u0647\u0648\u0646 \u0639\u0644\u0627\u0645\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629. \u0648\u0647\u0646\u0627 \u062a\u0643\u0645\u0646 \u0627\u0644\u0641\u0631\u0635\u0629 \u0644\u062a\u0631\u0643 \u0627\u0646\u0637\u0628\u0627\u0639 \u0623\u0648\u0644 \u0642\u0648\u064a.<\/p>\n<h4 data-start=\"482\" data-end=\"531\"><strong data-start=\"485\" data-end=\"529\">\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0641\u0639\u0644\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0648\u0639\u064a\u061f<\/strong><\/h4>\n<ul data-start=\"532\" data-end=\"733\">\n<li data-start=\"532\" data-end=\"576\">\n<p data-start=\"534\" data-end=\"576\">\u0627\u0644\u0628\u062d\u062b \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u062d\u0644\u0648\u0644 \u0644\u0644\u0645\u0634\u0643\u0644\u0627\u062a.<\/p>\n<\/li>\n<li data-start=\"577\" data-end=\"627\">\n<p data-start=\"579\" data-end=\"627\">\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u062f\u0648\u0646\u0627\u062a \u0623\u0648 \u0627\u0644\u0623\u062e\u0628\u0627\u0631 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<\/li>\n<li data-start=\"628\" data-end=\"672\">\n<p data-start=\"630\" data-end=\"672\">\u062a\u0635\u0641\u062d \u0627\u0644\u0645\u0646\u062a\u062f\u064a\u0627\u062a \u0648\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<\/p>\n<\/li>\n<li data-start=\"673\" data-end=\"733\">\n<p data-start=\"675\" data-end=\"733\">\u0627\u0644\u062a\u0639\u0631\u0641 \u0644\u0623\u0648\u0644 \u0645\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/p>\n<\/li>\n<\/ul>\n<h4 data-start=\"735\" data-end=\"934\"><strong data-start=\"738\" data-end=\"782\">\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0641\u0639\u0644\u0647 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f<\/strong><\/h4>\n<p data-start=\"735\" data-end=\"934\">\u0642\u062f \u064a\u0628\u062f\u0648 \u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0647\u0648 \u0645\u0646 \u064a\u0642\u0648\u0645 \u0628\u0645\u0639\u0638\u0645 \u0627\u0644\u062c\u0647\u062f \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0628\u062d\u062b \u0648\u0637\u0631\u062d \u0627\u0644\u0623\u0633\u0626\u0644\u0629\u060c \u0644\u0643\u0646 \u062f\u0648\u0631\u0643 \u0623\u0646 <strong data-start=\"883\" data-end=\"931\">\u062a\u0643\u0648\u0646 \u062d\u0627\u0636\u0631\u064b\u0627 \u0641\u064a \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u064a\u0628\u062d\u062b \u0641\u064a\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643<\/strong>.<\/p>\n<ul data-start=\"935\" data-end=\"1049\">\n<li data-start=\"935\" data-end=\"988\">\n<p data-start=\"937\" data-end=\"988\">\u062a\u0642\u062f\u064a\u0645 \u0645\u0642\u0627\u0644\u0627\u062a \u0623\u0648 \u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u062a\u0639\u0644\u064a\u0645\u064a\u0629 \u062a\u062c\u064a\u0628 \u0639\u0646 \u0623\u0633\u0626\u0644\u062a\u0647\u0645.<\/p>\n<\/li>\n<li data-start=\"989\" data-end=\"1049\">\n<p data-start=\"991\" data-end=\"1049\">\u0646\u0634\u0631 \u0645\u062d\u062a\u0648\u0649 \u063a\u0646\u064a \u064a\u0636\u064a\u0641 \u0642\u064a\u0645\u0629 \u062d\u0642\u064a\u0642\u064a\u0629\u060c \u0645\u062b\u0644 \u0646\u0635\u0627\u0626\u062d \u0623\u0648 \u062d\u0644\u0648\u0644 \u0639\u0645\u0644\u064a\u0629.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1051\" data-end=\"1219\"><strong data-start=\"1054\" data-end=\"1074\">\u0645\u062b\u0627\u0644:<\/strong> \u0639\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a \u064a\u0628\u062d\u062b \u0639\u0646 &#8220;\u0623\u0641\u0636\u0644 \u062d\u0644\u0648\u0644 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0639\u0642\u0627\u0631\u064a&#8221;\u060c \u0647\u0646\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0638\u0647\u0631 \u0644\u0647 \u0645\u062d\u062a\u0648\u0649 \u064a\u0634\u0631\u062d \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0628\u0634\u0643\u0644 \u0648\u0627\u0636\u062d \u0648\u064a\u0628\u0631\u0632 \u0645\u064a\u0632\u0627\u062a\u0643 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/p>\n<blockquote><p>\u0627\u0642\u0631\u0623 \u0639\u0646 <a href=\"https:\/\/www.questionpro.com\/blog\/consumer-decision-journey\/\" target=\"_blank\" rel=\"noopener\">\u0631\u062d\u0644\u0629 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643<\/a> .<\/p><\/blockquote>\n<h3><strong>\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 (Consideration): \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0648\u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631<\/strong><\/h3>\n<p>\u0628\u0639\u062f \u0623\u0646 \u064a\u062f\u0631\u0643 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0634\u0643\u0644\u062a\u0647\u060c \u064a\u062f\u062e\u0644 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u062d\u064a\u062b \u064a\u0628\u062f\u0623 \u0641\u064a \u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0628\u062f\u0627\u0626\u0644 \u0627\u0644\u0645\u062a\u0627\u062d\u0629. \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629\u060c \u062a\u0633\u0639\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0648\u0636\u0639\u0647\u0627 \u0636\u0645\u0646 \u0642\u0627\u0626\u0645\u0629 \u062e\u064a\u0627\u0631\u0627\u062a\u0647.<\/p>\n<h4><strong>\u00a0\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0641\u0639\u0644\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629\u061f<\/strong><\/h4>\n<ul>\n<li>\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u0645\u062d\u062f\u062f\u0629.<\/li>\n<li>\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0623\u0633\u0639\u0627\u0631\u060c \u0627\u0644\u0645\u0645\u064a\u0632\u0627\u062a\u060c \u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a.<\/li>\n<li>\u0642\u0631\u0627\u0621\u0629 \u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062c\u0627\u0631\u0628\u0647\u0645.<\/li>\n<li>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0627\u0644\u0641\u0646\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a.<\/li>\n<\/ul>\n<h4><strong>\u00a0\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0641\u0639\u0644\u0647 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f<\/strong><\/h4>\n<ul>\n<li>\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX) \u0641\u064a \u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0641\u0639.<\/li>\n<li>\u0636\u0645\u0627\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0623\u0648\u0635\u0627\u0641 \u0648\u0627\u0636\u062d\u0629 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0633\u0644\u0633\u0629 \u0648\u0623\u0646 \u0643\u0644 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u062a\u0639\u0645\u0644 \u0628\u0643\u0641\u0627\u0621\u0629.<\/li>\n<li>\u00a0\u0645\u062b\u0627\u0644 : \u0634\u062e\u0635 \u0641\u064a \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u064a\u0628\u062d\u062b \u0639\u0646 \u0645\u0637\u0639\u0645 \u0639\u0628\u0631 \u062a\u0637\u0628\u064a\u0642 \u0645\u062b\u0644 Google Maps \u0623\u0648 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0637\u0639\u0627\u0645. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u0637\u0639\u0645\u0643 \u064a\u0639\u0631\u0636 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0643\u0627\u0645\u0644\u0629 (\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0637\u0639\u0627\u0645\u060c \u0635\u0648\u0631 \u0627\u0644\u0645\u0643\u0627\u0646 \u0648\u0627\u0644\u0623\u0637\u0628\u0627\u0642\u060c \u0631\u0642\u0645 \u0627\u0644\u0647\u0627\u062a\u0641\u060c \u0648\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u062d\u0642\u064a\u0642\u064a\u0629)\u060c \u0641\u0633\u0648\u0641 \u062a\u0632\u064a\u062f \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0623\u0646 \u064a\u062e\u062a\u0627\u0631\u0643 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0645\u0646\u0627\u0641\u0633\u064a\u0643.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-439986\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/05\/customer-journey.png\" alt=\"\" width=\"978\" height=\"402\" \/><\/p>\n<p style=\"text-align: center;\">\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0646:<a href=\"https:\/\/www.questionpro.com\/blog\/buyer-journey\/\" target=\"_blank\" rel=\"noopener\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a <\/a><\/p>\n<h3 data-start=\"139\" data-end=\"187\"><strong>\u00a0\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion): \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631<\/strong><\/h3>\n<p data-start=\"188\" data-end=\"353\">\u062a\u064f\u0639\u062a\u0628\u0631 <strong data-start=\"195\" data-end=\"212\">\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong> \u0645\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0641\u064a\u0647\u0627 \u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u0632\u0627\u0626\u0631 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u0645\u062d\u062f\u062f. \u0645\u0646 \u062e\u0644\u0627\u0644 <strong data-start=\"292\" data-end=\"322\">\u062f\u0639\u0648\u0629 \u0625\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 (CTA)<\/strong> \u0648\u0627\u0636\u062d\u0629\u060c \u064a\u062a\u0645 \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0646\u062d\u0648:<\/p>\n<ul data-start=\"354\" data-end=\"432\">\n<li data-start=\"354\" data-end=\"375\">\n<p data-start=\"356\" data-end=\"375\">\u0625\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621.<\/p>\n<\/li>\n<li data-start=\"376\" data-end=\"408\">\n<p data-start=\"378\" data-end=\"408\">\u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u0627\u0644\u0646\u0634\u0631\u0629 \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629.<\/p>\n<\/li>\n<li data-start=\"409\" data-end=\"432\">\n<p data-start=\"411\" data-end=\"432\">\u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0641\u064a \u062e\u062f\u0645\u0629 \u0645\u0627.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"434\" data-end=\"504\">\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0642\u062f\u0651\u0645 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0643\u0623\u0641\u0636\u0644 \u062d\u0644\u0651 \u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<p data-start=\"506\" data-end=\"837\">\u0625\u0646\u0647\u0627 \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u062d\u0627\u0633\u0645\u0629 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u061b \u0641\u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0631\u0627\u0636\u064a\u064b\u0627 \u0639\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629\u060c \u0633\u064a\u0635\u0644 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0625\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0647. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0642\u062f \u064a\u0643\u062a\u0634\u0641 \u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u0623\u0646 \u0623\u064a\u0627\u064b \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u0641\u0643\u0651\u0631 \u0628\u0647\u0627 \u0644\u0627 \u064a\u0644\u0628\u0651\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647. \u0623\u0645\u0651\u0627 \u0625\u0630\u0627 \u0648\u062c\u062f \u0645\u0627 \u064a\u0628\u062d\u062b \u0639\u0646\u0647\u060c \u0641\u0633\u0648\u0641 \u064a\u0641\u0636\u0651\u0644 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u0646\u062d\u0647 \u0627\u0644\u062b\u0642\u0629 \u0648\u062a\u062c\u0639\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0633\u0647\u0644\u0629 \u0648\u0645\u0628\u0627\u0634\u0631\u0629.<\/p>\n<h4 data-start=\"844\" data-end=\"895\"><strong>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0641\u0639\u0644\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u061f<\/strong><\/h4>\n<ul data-start=\"896\" data-end=\"1074\">\n<li data-start=\"896\" data-end=\"930\">\n<p data-start=\"898\" data-end=\"930\">\u0645\u0648\u0627\u0632\u0646\u0629 <strong data-start=\"905\" data-end=\"927\">\u0627\u0644\u0633\u0639\u0631 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0642\u064a\u0645\u0629<\/strong>.<\/p>\n<\/li>\n<li data-start=\"931\" data-end=\"967\">\n<p data-start=\"933\" data-end=\"967\">\u062a\u0642\u064a\u064a\u0645 \u0633\u0631\u0639\u0629 \u0648\u0641\u0627\u0639\u0644\u064a\u0629 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<\/li>\n<li data-start=\"968\" data-end=\"1002\">\n<p data-start=\"970\" data-end=\"1002\">\u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0642\u064a\u0645\u0647\u0627.<\/p>\n<\/li>\n<li data-start=\"1003\" data-end=\"1074\">\n<p data-start=\"1005\" data-end=\"1074\">\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0648\u0636\u0648\u062d \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0645\u0627 \u0628\u0639\u062f\u0647\u0627 (\u0645\u062b\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u062c\u0627\u0639 \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0628\u062f\u0627\u0644).<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1076\" data-end=\"1278\">\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0644\u0627 \u064a\u0628\u062d\u062b \u0641\u0642\u0637 \u0639\u0646 \u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u0633\u0648\u0642\u060c \u0628\u0644 \u0639\u0646 <strong data-start=\"1153\" data-end=\"1175\">\u062a\u0643\u0627\u0645\u0644 \u062c\u0645\u064a\u0639 \u0627\u0644\u0639\u0646\u0627\u0635\u0631<\/strong> \u0644\u062a\u0635\u0645\u064a\u0645 \u0631\u062d\u0644\u0629 \u0639\u0645\u064a\u0644 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u0629. \u0641\u0647\u0648 \u064a\u0631\u064a\u062f \u0623\u0646 \u064a\u062f\u0639\u0645 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u064a\u062b\u0642 \u0628\u0647\u0627 \u0644\u062a\u0642\u062f\u064a\u0645 \u062d\u0644 \u062d\u0642\u064a\u0642\u064a \u0628\u062c\u0648\u062f\u0629 \u0639\u0627\u0644\u064a\u0629.<\/p>\n<h4 data-start=\"1285\" data-end=\"1334\"><strong>\u0645\u0627 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u062a\u062e\u0627\u0630\u0647\u0627\u061f<\/strong><\/h4>\n<ul data-start=\"1335\" data-end=\"1626\">\n<li data-start=\"1335\" data-end=\"1465\">\n<p data-start=\"1337\" data-end=\"1465\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0625\u0636\u0627\u0641\u064a\u0629 \u0645\u062b\u0644 \u062a\u0642\u062f\u064a\u0645 <strong data-start=\"1382\" data-end=\"1404\">\u062d\u0648\u0627\u0641\u0632 \u0623\u0648 \u0639\u0631\u0648\u0636 \u062e\u0627\u0635\u0629<\/strong> \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0633\u0628\u0642 \u0623\u0646 \u062a\u0641\u0627\u0639\u0644\u0648\u0627 \u0645\u0639 \u0645\u0648\u0642\u0639\u0643 \u0623\u0648 \u0645\u0646\u0635\u0627\u062a\u0643.<\/p>\n<\/li>\n<li data-start=\"1466\" data-end=\"1530\">\n<p data-start=\"1468\" data-end=\"1530\">\u062a\u0648\u0636\u064a\u062d <strong data-start=\"1474\" data-end=\"1505\">\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u062c\u0627\u0639 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u062f\u0627\u062f<\/strong> \u0628\u0634\u0643\u0644 \u0628\u0627\u0631\u0632 \u0648\u0633\u0647\u0644 \u0627\u0644\u0648\u0635\u0648\u0644.<\/p>\n<\/li>\n<li data-start=\"1531\" data-end=\"1626\">\n<p data-start=\"1533\" data-end=\"1626\">\u062a\u062f\u0631\u064a\u0628 \u0641\u0631\u064a\u0642 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1633\" data-end=\"1905\"><strong data-start=\"1636\" data-end=\"1652\">\u0645\u0644\u0627\u062d\u0638\u0629 \u0645\u0647\u0645\u0629:<\/strong><br data-start=\"1652\" data-end=\"1655\" \/><em>\u0641\u064a \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629\u060c \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0631\u062d\u0644\u062a\u0627\u0646 \u0627\u0644\u062a\u0627\u0644\u064a\u062a\u0627\u0646 (<strong data-start=\"1709\" data-end=\"1731\">\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 Retention<\/strong> \u0648<strong data-start=\"1733\" data-end=\"1753\">\u0627\u0644\u062a\u0631\u0648\u064a\u062c Advocacy<\/strong>) \u0627\u062e\u062a\u064a\u0627\u0631\u064a\u0629. \u0644\u0643\u0646 \u0645\u0639 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0641\u064a \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0641\u064a \u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u0646\u0637\u0642\u0629\u060c \u0623\u0635\u0628\u062d\u062a\u0627 <strong data-start=\"1839\" data-end=\"1859\">\u0645\u0631\u062d\u0644\u062a\u064a\u0646 \u0623\u0633\u0627\u0633\u064a\u062a\u064a\u0646<\/strong> \u0644\u0627 \u062a\u0642\u0644\u0627\u0646 \u0623\u0647\u0645\u064a\u0629 \u0639\u0646 \u0627\u0644\u0648\u0639\u064a\u060c \u0627\u0644\u062a\u0641\u0643\u064a\u0631\u060c \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/em><\/p>\n<blockquote><p>\u0627\u0642\u0631\u0623 \u0639\u0646 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-value-journey\/\" target=\"_blank\" rel=\"noopener\">\u0631\u062d\u0644\u0629 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a> \u0648\u0645\u0627 \u0647\u064a.<\/p><\/blockquote>\n<h3 data-start=\"72\" data-end=\"125\"><strong>\u00a0\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 (Retention): \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong><\/h3>\n<p data-start=\"126\" data-end=\"371\">\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0645\u0646 <strong data-start=\"144\" data-end=\"159\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong>\u060c \u0623\u0635\u0628\u062d \u0644\u062f\u064a\u0643 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f \u0628\u0627\u0644\u0641\u0639\u0644. \u0643\u0644 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0623\u062b\u0645\u0631 \u0639\u0646\u062f \u0648\u0635\u0648\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629.<br data-start=\"257\" data-end=\"260\" \/>\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u0628\u062f\u0623 \u0645\u0646 \u0627\u0644\u0648\u0639\u064a \u0627\u0644\u0623\u0648\u0644\u064a \u0648\u062a\u0646\u062a\u0647\u064a \u0628\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0644\u0643\u0646 \u0648\u0635\u0648\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u0645\u0647\u0645\u0629 \u0627\u0646\u062a\u0647\u062a.<\/p>\n<p data-start=\"373\" data-end=\"702\">\u0641\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062e\u0644\u0635 \u064a\u0648\u0641\u0651\u0631 \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0623\u0639\u0645\u0627\u0644\u0627\u064b \u0645\u0633\u062a\u0645\u0631\u0629 \u0628\u062a\u0643\u0644\u0641\u0629 \u0623\u0642\u0644 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f. \u0648\u062a\u0634\u064a\u0631 \u062f\u0631\u0627\u0633\u0629 \u0644\u0634\u0631\u0643\u0629 <strong data-start=\"483\" data-end=\"501\">Bain &amp; Company<\/strong> \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062e\u0644\u0635\u064a\u0646 \u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u0639\u062f\u0627\u062f\u064b\u0627 \u0628\u0646\u0633\u0628\u0629 50% \u0644\u062a\u062c\u0631\u0628\u0629 \u0645\u0646\u062a\u062c\u0627\u062a \u062c\u062f\u064a\u062f\u0629\u060c \u0648\u064a\u0646\u0641\u0642\u0648\u0646 \u0628\u0646\u0633\u0628\u0629 31% \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f. \u0648\u0647\u0630\u0627 \u064a\u0648\u0636\u062d \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639\u0647\u0645 \u0639\u0644\u0649 \u0627\u0645\u062a\u062f\u0627\u062f \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<p data-start=\"704\" data-end=\"956\">\u062a\u0634\u0645\u0644 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0636\u0645\u0627\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0641\u0631\u064a\u0642 \u0645\u062e\u062a\u0635 \u0628\u0627\u0644\u0646\u062c\u0627\u062d (Customer Success Team)\u060c \u0648\u0630\u0644\u0643 \u0644\u0645\u0646\u0639 \u0645\u063a\u0627\u062f\u0631\u062a\u0647\u0645\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u0630\u064a\u0646 \u064a\u0646\u062a\u0642\u0644\u0648\u0646 \u0625\u0644\u0649 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0645\u0646 \u0627\u0644\u0631\u062d\u0644\u0629: \u0623\u0646 \u064a\u0635\u0628\u062d\u0648\u0627 \u0633\u0641\u0631\u0627\u0621 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u064a\u062f\u0627\u0641\u0639\u0648\u0627 \u0639\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648\u062e\u062f\u0645\u0627\u062a\u0643.<\/p>\n<h4 data-start=\"963\" data-end=\"1012\"><strong>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0641\u0639\u0644\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638\u061f<\/strong><\/h4>\n<ul data-start=\"1013\" data-end=\"1326\">\n<li data-start=\"1013\" data-end=\"1162\">\n<p data-start=\"1015\" data-end=\"1058\">\u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u0646\u0645\u0648\u0630\u062c \u0639\u0645\u0644\u0643\u060c \u0642\u062f \u064a\u0642\u0648\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/p>\n<ul data-start=\"1061\" data-end=\"1162\">\n<li data-start=\"1061\" data-end=\"1092\">\n<p data-start=\"1063\" data-end=\"1092\">\u0628\u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/p>\n<\/li>\n<li data-start=\"1095\" data-end=\"1119\">\n<p data-start=\"1097\" data-end=\"1119\">\u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0646 \u0645\u062a\u062c\u0631 \u0641\u0639\u0644\u064a.<\/p>\n<\/li>\n<li data-start=\"1122\" data-end=\"1162\">\n<p data-start=\"1124\" data-end=\"1162\">\u062d\u062c\u0632 \u062e\u062f\u0645\u0629 \u0644\u0644\u062a\u062c\u0631\u0628\u0629 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0642\u0631\u064a\u0628.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"1163\" data-end=\"1250\">\n<p data-start=\"1165\" data-end=\"1250\">\u0628\u0639\u062f \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0643\u062c\u0632\u0621 \u0645\u0646 \u0631\u062d\u0644\u062a\u0647\u0645 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629\u060c \u064a\u0628\u062f\u0623\u0648\u0646 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0627 \u0627\u0634\u062a\u0631\u0648\u0627.<\/p>\n<\/li>\n<li data-start=\"1251\" data-end=\"1326\">\n<p data-start=\"1253\" data-end=\"1326\">\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0646\u0627\u062c\u062d\u0629 \u0648\u0645\u064f\u0631\u0636\u064a\u0629\u060c \u0641\u0625\u0646 \u0630\u0644\u0643 \u064a\u064f\u0631\u0633\u0651\u062e \u0648\u0644\u0627\u0621\u0647\u0645 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<\/li>\n<\/ul>\n<h4 data-start=\"1333\" data-end=\"1379\"><strong>\u062f\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629<\/strong><\/h4>\n<ul data-start=\"1380\" data-end=\"1600\">\n<li data-start=\"1380\" data-end=\"1435\">\n<p data-start=\"1382\" data-end=\"1435\">\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0629 \u0641\u064a \u0643\u0644 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644 (<a href=\"https:\/\/www.questionpro.com\/blog\/customer-touchpoints\/\">Touchpoint<\/a>).<\/p>\n<\/li>\n<li data-start=\"1436\" data-end=\"1492\">\n<p data-start=\"1438\" data-end=\"1492\">\u0636\u0645\u0627\u0646 \u062c\u0648\u062f\u0629 \u0645\u0648\u0642\u0639 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0641\u0639\u0644\u064a.<\/p>\n<\/li>\n<li data-start=\"1493\" data-end=\"1600\">\n<p data-start=\"1495\" data-end=\"1600\">\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0644\u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641 \u064a\u064f\u062d\u0633\u0651\u0646\u0648\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u062b\u0645 \u062a\u0637\u0648\u064a\u0631 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u0643 \u0648\u0641\u0642\u064b\u0627 \u0644\u0630\u0644\u0643.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"103\" data-end=\"177\"><strong>5. \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c (Advocacy): \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u0633\u0641\u0631\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/strong><\/h3>\n<p data-start=\"179\" data-end=\"489\">\u062a\u0639\u062a\u0631\u0641 \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0628\u0623\u0647\u0645\u064a\u0629 <strong data-start=\"206\" data-end=\"224\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0634\u0641\u0647\u064a<\/strong> (Word of Mouth)\u060c \u0644\u0643\u0646 \u0627\u0644\u0642\u0644\u064a\u0644 \u0645\u0646\u0647\u0627 \u064a\u0636\u0639 \u062e\u0637\u0629 \u0648\u0627\u0636\u062d\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0645\u0646 \u0642\u0650\u0628\u064e\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u062a\u0634\u062c\u064a\u0639 \u0643\u0644 \u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0642\u062f \u064a\u0633\u062a\u063a\u0631\u0642 \u0648\u0642\u062a\u064b\u0627 \u0648\u062c\u0647\u062f\u064b\u0627\u060c \u0643\u0645\u0627 \u0642\u062f \u064a\u062a\u0637\u0644\u0628 \u0645\u0648\u0627\u0631\u062f \u0625\u0636\u0627\u0641\u064a\u0629. \u0648\u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u0626\u0644 \u0627\u0644\u0641\u0639\u0651\u0627\u0644\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0634\u0641\u0647\u064a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0623\u0648 \u0627\u0644\u0643\u062a\u0651\u0627\u0628 \u0627\u0644\u0636\u064a\u0648\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0648\u0646\u0627\u062a.<\/p>\n<p data-start=\"491\" data-end=\"676\">\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u062d\u0645\u0633\u0648\u0646 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0643\u0648\u0646\u0648\u0646 \u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u0639\u062f\u0627\u062f\u064b\u0627 \u0644\u0644\u062a\u0648\u0635\u064a\u0629 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0644\u0623\u0635\u062f\u0642\u0627\u0626\u0647\u0645\u060c \u0648\u0647\u0648 \u0645\u0627 \u0642\u062f \u064a\u062d\u0633\u0645 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0643\u062b\u064a\u0631\u064a\u0646\u060c \u0644\u0623\u0646\u0647 \u064a\u064f\u0636\u064a\u0641 \u0642\u064a\u0645\u0629 \u0623\u0643\u0628\u0631 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0623\u0643\u0645\u0644\u0647\u0627.<\/p>\n<p data-start=\"678\" data-end=\"848\">\u0639\u0646\u062f\u0645\u0627 \u062a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0631\u0636\u0627 \u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u062a\u0641\u0648\u0642 \u062a\u0648\u0642\u0639\u0627\u062a\u0647\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u0645\u062a\u0645\u064a\u0632\u0629\u060c \u0641\u0625\u0646\u0643 \u0644\u0627 \u062a\u0643\u062a\u0641\u064a \u0628\u0632\u064a\u0627\u062f\u0629 \u0648\u0644\u0627\u0626\u0647\u0645\u060c \u0628\u0644 \u062a\u062e\u062a\u0635\u0631 \u0623\u064a\u0636\u064b\u0627 \u062f\u0648\u0631\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u064f\u0642\u0644\u0651\u0644 \u0645\u0646 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a.<\/p>\n<h4 data-start=\"855\" data-end=\"903\"><strong>\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062e\u0644\u0627\u0644 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c<\/strong><\/h4>\n<ul data-start=\"904\" data-end=\"1191\">\n<li data-start=\"904\" data-end=\"960\">\n<p data-start=\"906\" data-end=\"960\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0643 \u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0627\u0644\u064a\u0648\u0645\u064a\u0629.<\/p>\n<\/li>\n<li data-start=\"961\" data-end=\"1045\">\n<p data-start=\"963\" data-end=\"1045\">\u0643\u0644\u0645\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0623\u0641\u0636\u0644\u060c \u0632\u0627\u062f\u062a \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u0628\u0643 \u0644\u0644\u0622\u062e\u0631\u064a\u0646.<\/p>\n<\/li>\n<li data-start=\"1046\" data-end=\"1125\">\n<p data-start=\"1048\" data-end=\"1125\">\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0645\u062b\u0644 \u0634\u0628\u0643\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<\/p>\n<\/li>\n<li data-start=\"1126\" data-end=\"1191\">\n<p data-start=\"1128\" data-end=\"1191\">\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0634\u0631\u0627\u0621 \u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0627\u0633\u062a\u0646\u0627\u062f\u064b\u0627 \u0625\u0644\u0649 \u062a\u062c\u0631\u0628\u062a\u0647\u0645 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629.<\/p>\n<\/li>\n<\/ul>\n<h4 data-start=\"1198\" data-end=\"1244\"><strong>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0641\u0639\u0644\u0647 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f<\/strong><\/h4>\n<ul data-start=\"1245\" data-end=\"1705\">\n<li data-start=\"1245\" data-end=\"1299\">\n<p data-start=\"1247\" data-end=\"1299\">\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0623\u0633\u0644\u0648\u0628 \u0648\u062f\u0651\u064a \u0648\u062f\u0627\u0639\u0645 \u0623\u062b\u0646\u0627\u0621 \u0631\u062d\u0644\u062a\u0647\u0645.<\/p>\n<\/li>\n<li data-start=\"1300\" data-end=\"1385\">\n<p data-start=\"1302\" data-end=\"1385\">\u0625\u0631\u0633\u0627\u0644 <strong data-start=\"1308\" data-end=\"1346\">\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0642\u0635\u064a\u0631\u0629 \u0644\u0642\u064a\u0627\u0633 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u0644\u0625\u0638\u0647\u0627\u0631 \u0627\u0647\u062a\u0645\u0627\u0645\u0643 \u0628\u0631\u0623\u064a\u0647\u0645 \u0648\u062a\u0639\u0632\u064a\u0632 \u0648\u0644\u0627\u0626\u0647\u0645.<\/p>\n<\/li>\n<li data-start=\"1386\" data-end=\"1493\">\n<p data-start=\"1388\" data-end=\"1493\">\u0625\u0637\u0644\u0627\u0642 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-programs\/\">\u0628\u0631\u0627\u0645\u062c \u0648\u0644\u0627\u0621<\/a> \u0623\u0648 \u0625\u062d\u0627\u0644\u0629 (Referral Programs) \u062a\u0634\u062c\u0651\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<\/li>\n<li data-start=\"1494\" data-end=\"1705\">\n<p data-start=\"1496\" data-end=\"1530\">\u062a\u0642\u062f\u064a\u0645 \u0645\u062d\u062a\u0648\u0649 \u0642\u064a\u0651\u0645 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631 \u0645\u062b\u0644:<\/p>\n<ul data-start=\"1533\" data-end=\"1705\">\n<li data-start=\"1533\" data-end=\"1596\">\n<p data-start=\"1535\" data-end=\"1596\">\u0645\u0642\u0627\u0644\u0627\u062a \u0623\u0648 \u0645\u062f\u0648\u0646\u0627\u062a \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0646\u0635\u0627\u0626\u062d \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644.<\/p>\n<\/li>\n<li data-start=\"1599\" data-end=\"1649\">\n<p data-start=\"1601\" data-end=\"1649\">\u0646\u0634\u0631\u0627\u062a \u0628\u0631\u064a\u062f\u064a\u0629 \u062f\u0648\u0631\u064a\u0629 \u062a\u062a\u0636\u0645\u0646 \u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0648\u0639\u0631\u0648\u0636\u064b\u0627 \u062e\u0627\u0635\u0629.<\/p>\n<\/li>\n<li data-start=\"1652\" data-end=\"1705\">\n<p data-start=\"1654\" data-end=\"1705\">\u0641\u0631\u0635 \u0644\u0625\u0628\u062f\u0627\u0621 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0628\u0647\u062f\u0641 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 id=\"benefits_of_understanding_the_customer_journey\" class=\"blankurl\"><b>\u0645\u0627 \u0647\u064a \u0641\u0648\u0627\u0626\u062f \u0641\u0647\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u061f<\/b><\/h2>\n<p data-start=\"112\" data-end=\"256\">\u064a\u0633\u0627\u0639\u062f \u062a\u062d\u062f\u064a\u062f <strong data-start=\"124\" data-end=\"139\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong> \u0639\u0644\u0649 \u0641\u0647\u0645 \u0623\u0639\u0645\u0642 \u0644\u0622\u0644\u064a\u0629 \u0627\u062a\u062e\u0627\u0630\u0647\u0645 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0648\u062a\u0648\u0642\u0639\u0627\u062a\u0647\u0645\u060c \u0648\u0643\u0630\u0644\u0643 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0630\u064a \u062a\u0644\u0639\u0628\u0647 \u0634\u0631\u0643\u062a\u0643 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629.<\/p>\n<p data-start=\"258\" data-end=\"497\">\u0643\u0645\u0627 \u0623\u0646 \u0627\u0644\u0625\u0644\u0645\u0627\u0645 \u0628\u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u062a\u064a \u064a\u0645\u0631 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 (<strong data-start=\"313\" data-end=\"337\">Customer Touchpoints<\/strong>) \u0639\u0628\u0631 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0634\u0628\u0643\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u062a\u0648\u0641\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u062a\u0633\u0648\u0642 \u0623\u0641\u0636\u0644 \u0645\u0639 \u0636\u0645\u0627\u0646 \u062a\u0642\u062f\u064a\u0645 \u0631\u0633\u0627\u0644\u0629 \u0645\u0648\u062d\u0651\u062f\u0629 \u0648\u0645\u062a\u0633\u0642\u0629 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644.<\/p>\n<p data-start=\"499\" data-end=\"608\">\u0641\u064a\u0645\u0627 \u064a\u0644\u064a\u060c \u0633\u0646\u0633\u062a\u0639\u0631\u0636 \u0623\u0628\u0631\u0632 <strong data-start=\"522\" data-end=\"593\">\u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0646\u062f \u062a\u0628\u0646\u0651\u064a <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-strategy\/\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a><\/strong> \u0636\u0645\u0646 \u0623\u0646\u0634\u0637\u062a\u0647\u0627:<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-320398\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/05\/benefits-of-customer-journey.jpg\" alt=\"\u0641\u0648\u0627\u0626\u062f \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\" width=\"1019\" height=\"921\" \/><\/span><\/p>\n<h3 data-start=\"90\" data-end=\"122\"><strong>01. \u0641\u0647\u0645 \u0623\u0639\u0645\u0642 \u0644\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong><\/h3>\n<p data-start=\"123\" data-end=\"424\">\u064a\u0633\u0627\u0639\u062f\u0643 \u0628\u0646\u0627\u0621 \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 <strong data-start=\"144\" data-end=\"159\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u0639\u0644\u0649 \u0627\u0644\u062f\u062e\u0648\u0644 \u0645\u0628\u0627\u0634\u0631\u0629 \u0641\u064a \u0639\u0642\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643. \u0625\u0646 \u0641\u0647\u0645 \u0633\u0628\u0628 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0642\u0631\u0627\u0631 \u0645\u0639\u064a\u0651\u0646 \u064a\u0636\u0639 \u0639\u0645\u0644\u0643 \u0639\u0644\u0649 \u0627\u0644\u0637\u0631\u064a\u0642 \u0627\u0644\u0635\u062d\u064a\u062d \u0646\u062d\u0648 \u0627\u0644\u0646\u062c\u0627\u062d.<br data-start=\"269\" data-end=\"272\" \/>\u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u064a\u0634\u0639\u0631 \u0628\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u062f\u0641\u0639\u0643 \u0644\u062a\u062d\u0633\u064a\u0646 \u0637\u0631\u064a\u0642\u0629 \u0639\u0645\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0629\u060c \u0644\u0623\u0646\u0647\u0627 \u062a\u0645\u0643\u0651\u0646\u0643 \u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643 \u0627\u0644\u062a\u064a \u064a\u0645\u0631\u0648\u0646 \u0628\u0647\u0627 \u062e\u0644\u0627\u0644 \u0631\u062d\u0644\u062a\u0647\u0645\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0645\u0639\u0627\u0644\u062c\u062a\u0647\u0627 \u0623\u0643\u062b\u0631 \u0633\u0647\u0648\u0644\u0629.<\/p>\n<h3 data-start=\"431\" data-end=\"477\"><strong>02. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0642\u0628\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a<\/strong><\/h3>\n<p data-start=\"478\" data-end=\"793\">\u0625\u0646 <strong data-start=\"481\" data-end=\"508\">\u062a\u0635\u0645\u064a\u0645 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u064a\u0645\u0646\u062d \u0645\u0624\u0633\u0633\u062a\u0643 \u0631\u0624\u0649 \u0648\u0627\u0636\u062d\u0629 \u062d\u0648\u0644 \u0623\u0645\u0627\u0643\u0646 \u0627\u0644\u0642\u0635\u0648\u0631 \u0641\u064a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<br data-start=\"570\" data-end=\"573\" \/>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644: \u0625\u0630\u0627 \u0643\u0627\u0646 \u0641\u0631\u064a\u0642 \u0627\u0644\u062f\u0639\u0645 \u063a\u064a\u0631 \u0643\u0627\u0641\u064d\u060c \u0641\u0644\u0646 \u064a\u062a\u0644\u0642\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u060c \u0645\u0645\u0627 \u064a\u062b\u064a\u0631 \u0627\u0633\u062a\u064a\u0627\u0621\u0647\u0645 \u0628\u0633\u0628\u0628 \u062a\u0648\u0642\u0639\u0647\u0645 \u0644\u0631\u062f\u0648\u062f \u0633\u0631\u064a\u0639\u0629. \u064a\u0645\u0643\u0646 \u0645\u0639\u0627\u0644\u062c\u0629 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u062f\u064a \u0639\u0628\u0631 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0641\u0631\u064a\u0642 \u0628\u0623\u0639\u0636\u0627\u0621 \u0625\u0636\u0627\u0641\u064a\u064a\u0646 \u0644\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<p data-start=\"795\" data-end=\"961\">\u0627\u0644\u062e\u0631\u064a\u0637\u0629 \u062a\u064f\u0638\u0647\u0631 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631\u0647\u060c \u0625\u0630 \u062a\u0645\u062b\u0651\u0644 \u0628\u0635\u0631\u064a\u064b\u0627 \u062a\u062a\u0627\u0628\u0639 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0639\u0628\u0631 \u0645\u062e\u062a\u0644\u0641 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0643\u0634\u0641 \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0641\u064a \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0642\u062f\u0645\u0629.<\/p>\n<h3 data-start=\"968\" data-end=\"1005\"><strong>03. \u062a\u0639\u0632\u064a\u0632 \u0631\u0636\u0627 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong><\/h3>\n<p data-start=\"1006\" data-end=\"1217\">\u0643\u0644\u0645\u0627 \u062a\u0645 \u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0628\u0634\u0643\u0644 \u0641\u0639\u0651\u0627\u0644\u060c \u0627\u0631\u062a\u0641\u0639\u062a \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u062b\u0642\u0629 \u0644\u062f\u0649 \u0643\u0644 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646\u060c \u0645\u0645\u0627 \u064a\u0642\u0648\u062f \u0625\u0644\u0649 <strong data-start=\"1101\" data-end=\"1127\">\u0631\u062d\u0644\u0629 \u0639\u0645\u064a\u0644 \u0623\u0643\u062b\u0631 \u0625\u064a\u062c\u0627\u0628\u064a\u0629<\/strong>. \u0647\u0630\u0627 \u064a\u0639\u0632\u0632 \u062f\u0627\u0641\u0639\u064a\u0629 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0644\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062c\u064a\u062f\u060c \u0648\u064a\u0646\u0639\u0643\u0633 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0639\u0644\u0649 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<h3 data-start=\"1224\" data-end=\"1249\"><strong>04. \u0628\u0646\u0627\u0621 \u0641\u0631\u064a\u0642 \u0645\u0648\u062d\u0651\u062f<\/strong><\/h3>\n<p data-start=\"1250\" data-end=\"1548\">\u0644\u0625\u0646\u0634\u0627\u0621 \u062a\u062c\u0627\u0631\u0628 \u0645\u0645\u064a\u0632\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0644\u0627 \u0628\u062f \u0623\u0646 \u062a\u0639\u0645\u0644 \u0641\u0631\u0642 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0628\u062a\u0646\u0627\u063a\u0645. \u0641\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0639\u0627\u0648\u0646\u0648\u0627 \u0645\u0639\u064b\u0627 \u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0645\u0644\u064a\u0627\u062a <strong data-start=\"1396\" data-end=\"1411\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0629.<br data-start=\"1425\" data-end=\"1428\" \/>\u0647\u0630\u0627 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u064a\u0631\u0641\u0639 \u0645\u0646 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0641\u0631\u0642 \u0648\u0641\u0639\u0627\u0644\u064a\u062a\u0647\u0627\u060c \u0648\u064a\u0624\u062b\u0631 \u0625\u064a\u062c\u0627\u0628\u064a\u064b\u0627 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629.<\/p>\n<p data-start=\"43\" data-end=\"181\"><em>\u062a\u0623\u0643\u0651\u062f \u0645\u0646 \u0627\u0644\u0627\u0637\u0651\u0644\u0627\u0639 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0639\u0634\u0631 \u0644\u0631\u0633\u0645 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-benefits\/\">\u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a>\u060c \u0648\u0627\u0644\u062a\u064a \u0633\u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u062a\u0639\u0632\u064a\u0632 \u0648\u0644\u0627\u0626\u0647\u0645 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/em><\/p>\n<h2 data-start=\"84\" data-end=\"135\"><strong>\u062a\u062d\u0644\u064a\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Journey Analysis)<\/strong><\/h2>\n<p data-start=\"136\" data-end=\"522\">\u0625\u0646 \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0641\u062a\u062d \u0627\u0644\u0645\u062c\u0627\u0644 \u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u0622\u0631\u0627\u0621 \u062c\u062f\u064a\u062f\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0637\u0648\u0631 \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u064a\u0642\u0648\u0645 <strong data-start=\"231\" data-end=\"252\">\u062a\u062d\u0644\u064a\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> (<a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-analytics\/\">Customer Journey Analytics<\/a>) \u0628\u0647\u0630\u0627 \u0627\u0644\u062f\u0648\u0631 \u062a\u062d\u062f\u064a\u062f\u064b\u0627\u061b \u062d\u064a\u062b \u064a\u062f\u0631\u0633 \u0622\u0631\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062d\u0648\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0628\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0636\u0645\u0627\u0646 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u064a\u0645\u0643\u0646 \u062a\u0637\u0628\u064a\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062d\u0633\u0651\u0646\u0629 \u0648\u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629.<\/p>\n<h3 data-start=\"524\" data-end=\"568\">\u064a\u062a\u0643\u0648\u0651\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0639\u0627\u062f\u0629\u064b \u0645\u0646 \u062b\u0644\u0627\u062b \u0645\u0631\u0627\u062d\u0644 \u0631\u0626\u064a\u0633\u064a\u0629:<\/h3>\n<ol data-start=\"569\" data-end=\"701\">\n<li data-start=\"569\" data-end=\"603\">\n<p data-start=\"572\" data-end=\"603\">\u062c\u0645\u0639 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<\/li>\n<li data-start=\"604\" data-end=\"647\">\n<p data-start=\"607\" data-end=\"647\">\u062a\u0637\u0648\u064a\u0631 <a href=\"https:\/\/www.questionpro.com\/blog\/how-to-create-an-ideal-customer-persona\/\">\u0634\u062e\u0635\u064a\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u064a<\/a> (Buyer Personas).<\/p>\n<\/li>\n<li data-start=\"648\" data-end=\"701\">\n<p data-start=\"651\" data-end=\"701\">\u062a\u062d\u0644\u064a\u0644 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/p>\n<\/li>\n<\/ol>\n<h4 data-start=\"703\" data-end=\"751\"><strong>\u0641\u0648\u0627\u0626\u062f \u062a\u062d\u0644\u064a\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u062c\u0645\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a:<\/strong><\/h4>\n<ul data-start=\"752\" data-end=\"1084\">\n<li data-start=\"752\" data-end=\"810\">\n<p data-start=\"754\" data-end=\"810\">\u064a\u062d\u062f\u062f \u0628\u0648\u0636\u0648\u062d \u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<\/li>\n<li data-start=\"811\" data-end=\"865\">\n<p data-start=\"813\" data-end=\"865\">\u064a\u0642\u064a\u0645 \u0643\u064a\u0641 \u062a\u062a\u0637\u0648\u0631 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u062d\u062a\u0649 \u0627\u0644\u0646\u0647\u0627\u064a\u0629.<\/p>\n<\/li>\n<li data-start=\"866\" data-end=\"943\">\n<p data-start=\"868\" data-end=\"943\">\u064a\u062d\u0644\u0644 \u062a\u0623\u062b\u064a\u0631 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0639\u0644\u0649 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0642\u0627\u0628\u0644\u064a\u0629 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<\/li>\n<li data-start=\"944\" data-end=\"1001\">\n<p data-start=\"946\" data-end=\"1001\">\u064a\u0628\u0631\u0632 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0631 \u0648\u0642\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0647\u062f\u0641 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629.<\/p>\n<\/li>\n<li data-start=\"1002\" data-end=\"1084\">\n<p data-start=\"1004\" data-end=\"1084\">\u064a\u0639\u0645\u0645 \u0623\u0646\u0645\u0627\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0645\u062a\u0634\u0627\u0628\u0647\u0629 \u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"87\" data-end=\"206\"><em>\u0627\u0643\u062a\u0634\u0641 \u0645\u0641\u0647\u0648\u0645<a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-monitoring\/\"> \u0645\u0631\u0627\u0642\u0628\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a> \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f\u0643 \u062a\u0637\u0628\u064a\u0642 \u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0645\u0646\u0647\u062c\u064a \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u062a\u0639\u0632\u064a\u0632 \u0648\u0644\u0627\u0626\u0647\u0645.<\/em><\/p>\n<h2 id=\"customer_journey_communication_channels\" class=\"blankurl\"><strong>\u0642\u0646\u0648\u0627\u062a \u062a\u0648\u0627\u0635\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong><\/h2>\n<p>\u062a\u064f\u0639\u062f \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0645\u062b\u0627\u0628\u0629 <a href=\"https:\/\/www.questionpro.com\/blog\/5-simple-steps-plan-360-degree-customer-feedback-survey\/\">\u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 (360 \u062f\u0631\u062c\u0629) \u0644\u0644\u062a\u063a\u0630\u064a\u0629 \u0627\u0644\u0631\u0627\u062c\u0639\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0641\u064a \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0645\u0646 \u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u062a\u0647\u0645. \u0648\u064a\u0633\u0627\u0639\u062f\u0643 \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0641\u0639\u0651\u0627\u0644 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0643\u064a\u0641 \u0648\u0645\u062a\u0649 \u0648\u0623\u064a\u0646 \u064a\u062a\u0641\u0627\u0639\u0644 \u0639\u0645\u0644\u0627\u0624\u0643 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-361461 aligncenter\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/05\/customer-journey-communication-channels.jpg\" alt=\"\" width=\"992\" height=\"799\" \/><\/p>\n<h3 data-start=\"90\" data-end=\"176\"><strong data-start=\"90\" data-end=\"174\">\u0644\u0628\u062f\u0627\u064a\u0629 \u0641\u0639\u0651\u0627\u0644\u0629\u060c \u0647\u0630\u0647 \u0628\u0639\u0636 \u0627\u0644\u0623\u0645\u0627\u0643\u0646 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u0642\u064a\u0627\u0633 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631:<\/strong><\/h3>\n<ul data-start=\"178\" data-end=\"1191\">\n<li data-start=\"178\" data-end=\"400\">\n<p data-start=\"180\" data-end=\"400\"><strong data-start=\"180\" data-end=\"204\">\u0641\u064a \u0627\u0644\u0645\u0648\u0642\u0639 (On-site):<\/strong> \u0627\u062c\u0645\u0639 \u0622\u0631\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u0648\u0631 \u0632\u064a\u0627\u0631\u062a\u0647\u0645 \u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0630\u0627\u062a \u0627\u0644\u0641\u0631\u0648\u0639 \u0627\u0644\u0641\u0639\u0644\u064a\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644: \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062f\u064a\u0631 \u0645\u0637\u0639\u0645\u064b\u0627\u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u0642\u062f\u064a\u0645 \u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u0642\u0635\u064a\u0631 \u0645\u0639 \u0627\u0644\u0641\u0627\u062a\u0648\u0631\u0629 \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0648\u062c\u0628\u0629\u060c \u0645\u0645\u0627 \u064a\u0645\u0646\u062d\u0643 \u0631\u0624\u0649 \u0642\u064a\u0651\u0645\u0629 \u062d\u0648\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<\/li>\n<li data-start=\"402\" data-end=\"585\">\n<p data-start=\"404\" data-end=\"585\"><strong data-start=\"404\" data-end=\"434\">\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a (Email):<\/strong> \u064a\u064f\u0639\u062f <a href=\"https:\/\/www.questionpro.com\/features\/email-your-survey.html\">\u0625\u0631\u0633\u0627\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/a> \u0645\u0646 \u0623\u0633\u0647\u0644 \u0627\u0644\u0637\u0631\u0642 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u0645\u0643\u0646\u0643 \u0625\u0639\u062f\u0627\u062f \u0646\u0638\u0627\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u064a\u064f\u0631\u0633\u0644 \u0628\u0631\u064a\u062f\u064b\u0627 \u0622\u0644\u064a\u064b\u0627 \u0628\u0639\u062f \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n<\/li>\n<li data-start=\"587\" data-end=\"723\">\n<p data-start=\"589\" data-end=\"723\"><strong data-start=\"589\" data-end=\"620\">\u0645\u0631\u0643\u0632 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 (Call Center):<\/strong> \u0628\u0639\u062f \u0643\u0644 \u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u064a\u0645\u0643\u0646 \u062c\u0645\u0639 \u0627\u0644\u062a\u063a\u0630\u064a\u0629 \u0627\u0644\u0631\u0627\u062c\u0639\u0629 \u0625\u0645\u0627 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u0647\u0627\u062a\u0641\u064a.<\/p>\n<\/li>\n<li data-start=\"725\" data-end=\"965\">\n<p data-start=\"727\" data-end=\"965\"><strong data-start=\"727\" data-end=\"753\">\u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 (In-App):<\/strong> \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0637\u0648\u0651\u0631\u064a \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u060c \u064a\u064f\u0639\u062a\u0628\u0631 \u062c\u0645\u0639 \u0627\u0644\u0631\u062f\u0648\u062f \u0645\u0646 \u062f\u0648\u0646 \u0645\u063a\u0627\u062f\u0631\u0629 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0647\u0648 \u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0645\u062b\u0627\u0644\u064a. \u0641\u0625\u062c\u0631\u0627\u0621 \u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u064a\u062a\u064a\u062d \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0645\u062a\u0627\u0639 \u0628\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0645\u0639 \u062a\u0632\u0648\u064a\u062f\u0643 \u0628\u0622\u0631\u0627\u0626\u0647\u0645\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u0631\u062d\u0644\u0629 \u0639\u0645\u064a\u0644 \u0633\u0644\u0633\u0629.<\/p>\n<\/li>\n<li data-start=\"967\" data-end=\"1191\">\n<p data-start=\"969\" data-end=\"1191\"><strong data-start=\"969\" data-end=\"1001\">\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a (Website):<\/strong> \u064a\u062a\u0635\u0641\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0648\u0646 \u0645\u0648\u0642\u0639\u0643 \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u0628\u0645\u062c\u0631\u062f \u0623\u0646 \u064a\u0628\u062f\u0623\u0648\u0627 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0644\u0644\u062f\u0639\u0645 \u0623\u0648 \u0644\u0625\u062f\u0627\u0631\u0629 \u062d\u0633\u0627\u0628\u0627\u062a\u0647\u0645\u060c \u064a\u0635\u0628\u062d \u062c\u0645\u0639 \u0627\u0644\u062a\u063a\u0630\u064a\u0629 \u0627\u0644\u0631\u0627\u062c\u0639\u0629 \u0639\u0628\u0631 <a href=\"https:\/\/www.questionpro.com\/survey-templates\/website-evaluation\/\">\u0645\u0648\u0642\u0639\u0643<\/a> \u062e\u0637\u0648\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0636\u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<\/li>\n<\/ul>\n<blockquote>\n<p data-start=\"64\" data-end=\"217\"><strong data-start=\"64\" data-end=\"215\">\u0625\u0630\u0627 \u0643\u0646\u062a \u0645\u0647\u062a\u0645\u064b\u0627 \u0628\u0627\u0644\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0645\u0627\u0647\u064a\u0629 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0641\u0642\u062f \u062a\u062c\u062f \u0645\u0646 \u0627\u0644\u0645\u0641\u064a\u062f \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u062a\u0639\u0645\u0642 \u0641\u064a \u0645\u0641\u0647\u0648\u0645<a href=\"https:\/\/www.questionpro.com\/blog\/ar\/%d8%b1%d8%ad%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%af%d8%a7%d8%ae%d9%84-%d8%a7%d9%84%d9%85%d8%aa%d8%ac%d8%b1-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%a3\/\"><em data-start=\"159\" data-end=\"184\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u062c\u0631<\/em><\/a>: \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u060c \u0627\u0644\u0623\u0647\u0645\u064a\u0629\u060c \u0648\u0627\u0644\u0645\u0631\u0627\u062d\u0644.<\/strong><\/p>\n<\/blockquote>\n<h2 data-pm-slice=\"0 0 []\"><strong>\u0623\u0647\u0645 \u0639\u0646\u0627\u0635\u0631 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong><\/h2>\n<p data-start=\"203\" data-end=\"396\">\u0647\u0646\u0627\u0643 \u0639\u062f\u0629 \u0639\u0646\u0627\u0635\u0631 \u0623\u0633\u0627\u0633\u064a\u0629 \u064a\u0646\u0628\u063a\u064a \u0623\u062e\u0630\u0647\u0627 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0639\u0646\u062f \u0625\u0646\u0634\u0627\u0621 <strong data-start=\"259\" data-end=\"280\">\u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong>\u060c \u0625\u0630 \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u062f\u0642\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062f\u0627\u062e\u0644 <strong data-start=\"372\" data-end=\"393\">\u062e\u0637\u0648\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong>.<\/p>\n<h3 data-start=\"398\" data-end=\"436\"><strong>1. \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a (Buyer Persona)<\/strong><\/h3>\n<p data-start=\"437\" data-end=\"648\">\u062a\u0645\u062b\u0644 \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a \u0635\u0648\u0631\u0629 \u0631\u0645\u0632\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u064a. \u064a\u062a\u0645 \u0625\u0646\u0634\u0627\u0624\u0647\u0627 \u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062d\u0642\u0627\u0626\u0642\u060c \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0645\u0639 \u0639\u0645\u0644\u0627\u0621 \u062d\u0627\u0644\u064a\u064a\u0646 \u0623\u0648 \u0633\u0627\u0628\u0642\u064a\u0646 (\u0648\u0642\u062f \u062a\u0634\u0645\u0644 \u0623\u064a\u0636\u064b\u0627 \u0623\u0634\u062e\u0627\u0635\u064b\u0627 \u0623\u062c\u0651\u0644\u0648\u0627 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0627\u062a\u062c\u0647\u0648\u0627 \u0646\u062d\u0648 \u062d\u0644 \u0645\u0646\u0627\u0641\u0633).<\/p>\n<p data-start=\"650\" data-end=\"721\">\u0625\u0646 \u0625\u0646\u0634\u0627\u0621 <strong data-start=\"659\" data-end=\"682\">\u0646\u0645\u0648\u0630\u062c \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a<\/strong> \u0628\u0637\u0631\u064a\u0642\u0629 \u0635\u062d\u064a\u062d\u0629 \u064a\u0645\u0643\u0651\u0646 \u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0646:<\/p>\n<ul data-start=\"722\" data-end=\"952\">\n<li data-start=\"722\" data-end=\"814\">\n<p data-start=\"724\" data-end=\"814\">\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0648\u062a\u0648\u062c\u064a\u0647\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0628\u0645\u062d\u062a\u0648\u0649 \u0648\u0639\u0631\u0648\u0636 \u0645\u0644\u0627\u0626\u0645\u0629.<\/p>\n<\/li>\n<li data-start=\"815\" data-end=\"889\">\n<p data-start=\"817\" data-end=\"889\">\u062a\u0637\u0648\u064a\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062e\u062f\u0645\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0631\u063a\u0628\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u064a\u0646.<\/p>\n<\/li>\n<li data-start=\"890\" data-end=\"952\">\n<p data-start=\"892\" data-end=\"952\">\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646 \u0648\u062c\u0630\u0628 \u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0623\u0643\u062b\u0631 \u062a\u0623\u0647\u064a\u0644\u0627\u064b.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"954\" data-end=\"1183\">\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u0646\u062a\u0630\u0643\u0631 \u0623\u0646 <strong data-start=\"975\" data-end=\"990\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u0647\u064a \u0642\u0635\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u062a\u0634\u0631\u062d \u0645\u0627 \u064a\u062d\u062f\u062b\u060c \u0648\u0643\u064a\u0641 \u064a\u062d\u062f\u062b\u060c \u0648\u0644\u0645\u0646. \u0648\u0644\u0631\u0648\u0627\u064a\u0629 \u0647\u0630\u0647 \u0627\u0644\u0642\u0635\u0629\u060c \u064a\u062c\u0628 \u0645\u0639\u0631\u0641\u0629 &#8220;\u0645\u0646 \u0647\u0648&#8221; \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u064a\u0642\u0648\u0645 \u0628\u0647\u0630\u0647 \u0627\u0644\u0631\u062d\u0644\u0629. \u0648\u0647\u0646\u0627 \u062a\u0638\u0647\u0631 \u0623\u0647\u0645\u064a\u0629 \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a \u0627\u0644\u062a\u064a \u062a\u0645\u062b\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u062a\u062a\u0645 \u062f\u0631\u0627\u0633\u0629 \u0631\u062d\u0644\u062a\u0647\u0645.<\/p>\n<h3 data-start=\"1185\" data-end=\"1220\"><strong>2. \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 (Touchpoints)<\/strong><\/h3>\n<p data-start=\"1221\" data-end=\"1328\">\u062a\u0634\u0645\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0623\u064a \u0645\u0631\u062d\u0644\u0629 \u0645\u0646 \u0645\u0631\u0627\u062d\u0644 <strong data-start=\"1304\" data-end=\"1325\">\u062e\u0637\u0648\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong>.<\/p>\n<p data-start=\"1330\" data-end=\"1547\">\u0643\u0644 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644 \u062a\u0645\u062b\u0644 \u0641\u0631\u0635\u0629 \u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u0639\u0632\u064a\u0632 \u0631\u0636\u0627\u0647\u060c \u0643\u0645\u0627 \u062a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u0625\u062f\u0631\u0627\u0643\u0647 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0643\u0643\u0644.<br data-start=\"1445\" data-end=\"1448\" \/>\u0642\u062f \u062a\u062d\u062f\u062b \u0647\u0630\u0647 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0623\u0648 \u062e\u0627\u0631\u062c\u0647\u060c \u0648\u0642\u062f \u062a\u0643\u0648\u0646 \u062a\u062d\u062a \u0633\u064a\u0637\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u062e\u0627\u0631\u062c\u0647\u0627.<\/p>\n<h4 data-start=\"1549\" data-end=\"1584\"><strong data-start=\"1549\" data-end=\"1582\">\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0642\u0646\u0648\u0627\u062a \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644:<\/strong><\/h4>\n<ul data-start=\"1585\" data-end=\"1796\">\n<li data-start=\"1585\" data-end=\"1606\">\n<p data-start=\"1587\" data-end=\"1606\">\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/p>\n<\/li>\n<li data-start=\"1607\" data-end=\"1633\">\n<p data-start=\"1609\" data-end=\"1633\">\u0627\u0644\u0645\u062a\u062c\u0631 \u0623\u0648 \u0627\u0644\u0641\u0631\u0639 \u0627\u0644\u0641\u0639\u0644\u064a<\/p>\n<\/li>\n<li data-start=\"1634\" data-end=\"1644\">\n<p data-start=\"1636\" data-end=\"1644\">\u0627\u0644\u0647\u0627\u062a\u0641<\/p>\n<\/li>\n<li data-start=\"1645\" data-end=\"1666\">\n<p data-start=\"1647\" data-end=\"1666\">\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/p>\n<\/li>\n<li data-start=\"1667\" data-end=\"1694\">\n<p data-start=\"1669\" data-end=\"1694\">\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/p>\n<\/li>\n<li data-start=\"1695\" data-end=\"1731\">\n<p data-start=\"1697\" data-end=\"1731\">\u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0634\u0641\u0647\u064a\u0629 (Word of Mouth)<\/p>\n<\/li>\n<li data-start=\"1732\" data-end=\"1745\">\n<p data-start=\"1734\" data-end=\"1745\">\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a<\/p>\n<\/li>\n<li data-start=\"1746\" data-end=\"1763\">\n<p data-start=\"1748\" data-end=\"1763\">\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0642\u064a\u064a\u0645<\/p>\n<\/li>\n<li data-start=\"1764\" data-end=\"1796\">\n<p data-start=\"1766\" data-end=\"1796\">\u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0646\u0635\u064a\u0629 \u0627\u0644\u0642\u0635\u064a\u0631\u0629 (SMS)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1798\" data-end=\"1870\">\u0648\u064a\u062e\u062a\u0644\u0641 \u0639\u062f\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u0627\u0644\u0645\u062f\u0629 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0644\u0643\u0644 \u062e\u0637\u0648\u0629 \u062a\u0628\u0639\u064b\u0627 \u0644\u0639\u0648\u0627\u0645\u0644 \u0639\u062f\u0629\u060c \u0645\u062b\u0644:<\/p>\n<ul data-start=\"1871\" data-end=\"2038\">\n<li data-start=\"1871\" data-end=\"1920\">\n<p data-start=\"1873\" data-end=\"1920\">\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 (\u0637\u0631\u0642 \u0627\u0644\u0628\u062d\u062b\u060c \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0623\u0648 \u0627\u0644\u062f\u0639\u0645).<\/p>\n<\/li>\n<li data-start=\"1921\" data-end=\"1985\">\n<p data-start=\"1923\" data-end=\"1985\">\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0647\u062f\u0641 (\u0645\u062b\u0644 \u0634\u0631\u0627\u0621 \u0633\u064a\u0627\u0631\u0629 \u0645\u0642\u0627\u0628\u0644 \u0634\u0631\u0627\u0621 \u0637\u0639\u0627\u0645 \u0644\u0644\u062d\u064a\u0648\u0627\u0646 \u0627\u0644\u0623\u0644\u064a\u0641).<\/p>\n<\/li>\n<li data-start=\"1986\" data-end=\"2038\">\n<p data-start=\"1988\" data-end=\"2038\">\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062e\u062a\u0627\u0631\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0647\u0627.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2040\" data-end=\"2087\"><strong>3. \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 (Performance Indicators)<\/strong><\/h3>\n<p data-start=\"2088\" data-end=\"2186\">\u062a\u0644\u0639\u0628 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u062f\u0648\u0631\u064b\u0627 \u0645\u062d\u0648\u0631\u064a\u064b\u0627 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 \u062a\u0635\u0648\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062d\u0648\u0644 \u062a\u062c\u0627\u0631\u0628\u0647\u0645.<\/p>\n<p data-start=\"2188\" data-end=\"2343\">\u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0634\u0627\u0626\u0639\u0629 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0645\u062b\u0644: \u0625\u064a\u062c\u0627\u0628\u064a\/\u0645\u062d\u0627\u064a\u062f\/\u0633\u0644\u0628\u064a \u0623\u0648 \u064a\u0644\u0628\u064a\/\u064a\u062a\u062c\u0627\u0648\u0632\/\u0644\u0627 \u064a\u0644\u0628\u064a \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a. \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0641\u0631\u0635 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0628\u062f\u0642\u0629 \u0623\u0643\u0628\u0631.<\/p>\n<p data-start=\"2345\" data-end=\"2480\">\u0648\u0628\u0645\u0627 \u0623\u0646 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u064f\u062c\u0631\u0649 \u0639\u0644\u0649 \u0639\u064a\u0646\u0627\u062a \u0635\u063a\u064a\u0631\u0629\u060c \u0641\u0625\u0646 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0643\u0645\u064a\u0629 \u0639\u0644\u0649 \u0639\u064a\u0646\u0627\u062a \u0623\u0643\u0628\u0631 \u062a\u064f\u0639\u0632\u0632 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u062a\u0645\u0646\u062d\u0647\u0627 \u0645\u0632\u064a\u062f\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u064a\u0629.<\/p>\n<p data-start=\"2482\" data-end=\"2727\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0643\u0645\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0631\u0635\u062f \u0645\u0642\u0627\u064a\u064a\u0633 \u062f\u0642\u064a\u0642\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0645\u0631\u0627\u062d\u0644 \u0645\u062d\u062f\u062f\u0629 \u0645\u0646 <strong data-start=\"2560\" data-end=\"2575\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u0623\u0648 \u0639\u0646\u062f \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0645\u0639\u064a\u0646\u0629. \u0643\u0645\u0627 \u0623\u0646 \u062f\u0645\u062c \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0641\u064a <strong data-start=\"2628\" data-end=\"2649\">\u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u064a\u062d\u0648\u0644\u0647\u0627 \u0625\u0644\u0649 \u0623\u062f\u0627\u0629 \u0639\u0645\u0644\u064a\u0629 \u0644\u0642\u064a\u0627\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u0645\u0628\u0627\u062f\u0631\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a.<\/p>\n<h4 data-start=\"2729\" data-end=\"2767\"><strong data-start=\"2729\" data-end=\"2765\">\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0645\u0624\u0634\u0631\u0627\u062a \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627:<\/strong><\/h4>\n<ul data-start=\"2768\" data-end=\"3008\">\n<li data-start=\"2768\" data-end=\"2827\">\n<p data-start=\"2770\" data-end=\"2827\">\u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c (NPS) \u0623\u0648 \u063a\u064a\u0631\u0647 \u0645\u0646 \u0645\u0642\u0627\u064a\u064a\u0633 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<\/li>\n<li data-start=\"2828\" data-end=\"2851\">\n<p data-start=\"2830\" data-end=\"2851\">\u0645\u0642\u0627\u064a\u064a\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<\/li>\n<li data-start=\"2852\" data-end=\"2921\">\n<p data-start=\"2854\" data-end=\"2921\">\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0643\u0645\u064a\u0629 \u0644\u0644\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0631 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0645\u0631\u0627\u062d\u0644 \u0645\u062d\u062f\u062f\u0629.<\/p>\n<\/li>\n<li data-start=\"2922\" data-end=\"2957\">\n<p data-start=\"2924\" data-end=\"2957\">\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062c\u0647\u062f \u0627\u0644\u0630\u064a \u064a\u0628\u0630\u0644\u0647 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<\/li>\n<li data-start=\"2958\" data-end=\"3008\">\n<p data-start=\"2960\" data-end=\"3008\">\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0623\u0648 \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0645\u0646 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644 \u0645\u0639\u064a\u0646\u0629.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3010\" data-end=\"3179\">\u0625\u0646 \u062c\u0645\u0639 \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0648\u062f\u0645\u062c\u0647\u0627 \u0641\u064a <strong data-start=\"3040\" data-end=\"3055\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0642\u064a\u0627\u0633 &#8220;\u0635\u062d\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644&#8221; \u0627\u0644\u0622\u0646 \u0648\u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u060c \u0645\u0639 \u0636\u0631\u0648\u0631\u0629 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0623\u062f\u0627\u0621 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<h3 data-start=\"167\" data-end=\"220\"><strong>4. \u062e\u0631\u064a\u0637\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Experience Map)<\/strong><\/h3>\n<p data-start=\"222\" data-end=\"394\">\u062a\u064f\u0639\u064e\u062f <strong data-start=\"228\" data-end=\"250\">\u062e\u0631\u064a\u0637\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a <strong data-start=\"274\" data-end=\"295\">\u062a\u0635\u0645\u064a\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong>\u060c \u062d\u064a\u062b \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u064a \u062a\u0636\u0645\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0634\u062c\u0639\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u062a\u0642\u062f\u0645 \u0641\u064a <strong data-start=\"370\" data-end=\"391\">\u062e\u0637\u0648\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong>.<\/p>\n<h4 data-start=\"396\" data-end=\"418\">\u0645\u0646 \u0623\u0628\u0631\u0632 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631:<\/h4>\n<ul data-start=\"420\" data-end=\"951\">\n<li data-start=\"420\" data-end=\"499\">\n<p data-start=\"422\" data-end=\"499\"><strong data-start=\"422\" data-end=\"446\">\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0623\u0633\u0626\u0644\u062a\u0647<\/strong>: \u0645\u0627 \u064a\u0642\u0648\u0645 \u0628\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0645\u0627 \u064a\u0628\u062d\u062b \u0639\u0646 \u0625\u062c\u0627\u0628\u062a\u0647 \u062e\u0644\u0627\u0644 \u0627\u0644\u0631\u062d\u0644\u0629.<\/p>\n<\/li>\n<li data-start=\"500\" data-end=\"569\">\n<p data-start=\"502\" data-end=\"569\"><strong data-start=\"502\" data-end=\"518\">\u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644<\/strong>: \u0645\u062b\u0644 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0627\u0644\u0645\u0646\u062a\u062f\u064a\u0627\u062a\u060c \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/p>\n<\/li>\n<li data-start=\"570\" data-end=\"727\">\n<p data-start=\"572\" data-end=\"727\"><strong data-start=\"572\" data-end=\"601\">\u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 (Assets)<\/strong>: \u0645\u062b\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629\u060c \u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u062f\u0648\u0646\u0627\u062a\u060c \u0645\u0642\u0627\u0637\u0639 \u0627\u0644\u0641\u064a\u062f\u064a\u0648\u060c \u0648\u0627\u0644\u0648\u064a\u0628\u064a\u0646\u0627\u0631. (\u0628\u0639\u0636 \u0647\u0630\u0647 \u0627\u0644\u0623\u0635\u0648\u0644 \u062a\u064f\u0639\u062f \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621).<\/p>\n<\/li>\n<li data-start=\"728\" data-end=\"855\">\n<p data-start=\"730\" data-end=\"855\"><strong data-start=\"730\" data-end=\"747\">\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a<\/strong>: \u0645\u062b\u0644 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO)\u060c \u0634\u0628\u0643\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0629\u060c \u0648\u0625\u0646\u0634\u0627\u0621 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0625\u062d\u0627\u0644\u0629.<\/p>\n<\/li>\n<li data-start=\"856\" data-end=\"951\">\n<p data-start=\"858\" data-end=\"951\"><strong data-start=\"858\" data-end=\"869\">\u0627\u0644\u0623\u062f\u0648\u0627\u062a<\/strong>: \u0645\u062b\u0644 \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 (Engagement Reports) \u0648\u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"953\" data-end=\"1113\">\u064a\u0633\u0627\u0639\u062f\u0643 \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0639\u0644\u0649 \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0643\u0644 \u0645\u0627 \u064a\u0645\u0631 \u0628\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u062b\u0646\u0627\u0621 \u062a\u0641\u0627\u0639\u0644\u0647 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0647\u0651\u0644 \u062a\u0637\u0648\u064a\u0631 <strong data-start=\"1057\" data-end=\"1078\">\u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u0648\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631.<\/p>\n<h2 data-start=\"209\" data-end=\"244\"><strong>\u0643\u064a\u0641 \u062a\u0639\u0631\u0651\u0641 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0641\u0639\u0627\u0644\u064a\u0629\u061f<\/strong><\/h2>\n<p data-start=\"246\" data-end=\"442\">\u0628\u0639\u062f \u0623\u0646 \u062a\u0639\u0631\u0651\u0641\u062a \u0639\u0644\u0649 \u0645\u0641\u0647\u0648\u0645 <strong data-start=\"270\" data-end=\"285\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u0648\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0643\u0648\u0651\u0646\u0629 \u0644\u0647\u0627\u060c \u062d\u0627\u0646 \u0627\u0644\u0648\u0642\u062a \u0644\u0628\u0646\u0627\u0621 <strong data-start=\"325\" data-end=\"344\">\u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0639\u0645\u064a\u0644<\/strong> \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0623\u0648\u0641\u064a\u0627\u0621\u060c \u0645\u0639 \u0648\u0636\u0639 \u0623\u0641\u0636\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0645\u0645\u064a\u0632\u0629.<\/p>\n<p data-start=\"444\" data-end=\"595\">\u0627\u062a\u0628\u0639 \u0647\u0630\u0647 <strong data-start=\"453\" data-end=\"470\">\u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062e\u0645\u0633<\/strong> \u0644\u0636\u0645\u0627\u0646 \u062d\u0635\u0648\u0644 \u0639\u0645\u0644\u0627\u0626\u0643 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062d\u062a\u0627\u062c\u0648\u0646 \u0625\u0644\u064a\u0647\u0627\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0645\u062a\u0627\u0639 \u0628\u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u064a\u0644 \u062a\u062f\u0641\u0639\u0647\u0645 \u0644\u0644\u0639\u0648\u062f\u0629 \u0645\u0631\u0627\u0631\u064b\u0627 \u0625\u0644\u0649 \u0646\u0634\u0627\u0637\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a.<\/p>\n<h3 data-start=\"602\" data-end=\"641\"><strong>1- \u0641\u0647\u0645 \u0645\u0627 \u062a\u0642\u062f\u0651\u0645\u0647 \u0648\u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f \u0645\u0646\u0647<\/strong><\/h3>\n<p data-start=\"642\" data-end=\"779\">\u064a\u062c\u0628 \u0639\u0644\u0649 \u0643\u0644 \u0641\u0631\u062f \u0641\u064a \u0641\u0631\u064a\u0642\u0643 \u0623\u0646 \u064a\u0639\u0631\u0641 \u0643\u064a\u0641 \u064a\u0648\u0636\u0651\u062d \u0641\u0648\u0627\u0626\u062f \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648\u062e\u062f\u0645\u0627\u062a\u0643. \u0641\u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u0645\u0634\u0627\u0631\u0643\u0629 \u0645\u0627 \u0644\u0627 \u062a\u0639\u0631\u0641\u0647! \u0648\u0628\u0627\u0644\u0645\u062b\u0644\u060c \u0639\u0644\u064a\u0643 \u062a\u062d\u062f\u064a\u062f \u0645\u0646 \u0647\u0648 \u0639\u0645\u064a\u0644\u0643 \u0627\u0644\u0645\u062b\u0627\u0644\u064a.<\/p>\n<p data-start=\"781\" data-end=\"970\">\u0627\u0633\u0623\u0644 \u0646\u0641\u0633\u0643: <strong data-start=\"792\" data-end=\"829\">&#8220;\u0645\u0646 \u064a\u062d\u062a\u0627\u062c \u0647\u0630\u0627 \u0627\u0644\u062d\u0644 \u0623\u0643\u062b\u0631 \u0645\u0646 \u063a\u064a\u0631\u0647\u061f&#8221;<\/strong><br data-start=\"829\" data-end=\"832\" \/>\u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0644\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0639\u0631\u0648\u0636\u0643\u060c \u0648\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062c\u0630\u0628\u0647\u0645.<\/p>\n<h3 data-start=\"977\" data-end=\"1023\"><strong>2- \u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u064a (Buyer Persona)<\/strong><\/h3>\n<p data-start=\"1024\" data-end=\"1130\">\u0628\u0639\u062f \u062a\u062d\u062f\u064a\u062f \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645\u060c \u0623\u0646\u0634\u0626 \u0639\u062f\u0629 \u0634\u062e\u0635\u064a\u0627\u062a \u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0629 \u062a\u0645\u062b\u0644 \u0639\u0645\u0644\u0627\u0621\u0643\u060c \u0645\u0639 \u0625\u0639\u0637\u0627\u0626\u0647\u0645 \u0623\u0633\u0645\u0627\u0621 \u0648\u0645\u0644\u0627\u0645\u062d \u0645\u0645\u064a\u0632\u0629.<\/p>\n<p data-start=\"1132\" data-end=\"1228\">\u0647\u0630\u0627 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u062f\u0627\u062e\u0644 \u0634\u0631\u0627\u0626\u062d \u062c\u0645\u0647\u0648\u0631\u0643\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0631\u0633\u0645 <strong data-start=\"1194\" data-end=\"1215\">\u062e\u0637\u0648\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u0628\u062f\u0642\u0629 \u0623\u0643\u0628\u0631.<\/p>\n<p data-start=\"1230\" data-end=\"1382\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644: \u0642\u062f \u062a\u0643\u062a\u0634\u0641 \u0623\u0646 \u0632\u062c\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u064a\u0627\u0647 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u064a\u0646\u060c \u0648\u0627\u0644\u0634\u0628\u0627\u0628 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0628\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629\u060c \u0648\u0643\u0628\u0627\u0631 \u0627\u0644\u0633\u0646 \u0645\u0646 \u0630\u0648\u064a \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629.<\/p>\n<p data-start=\"1384\" data-end=\"1474\">\u0644\u0643\u0646 \u0627\u062d\u0630\u0631 \u0645\u0646 \u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u0633\u0648\u0642 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0644\u063a \u0641\u064a\u0647 \u0644\u0623\u0646\u0647 \u0642\u062f \u064a\u0634\u062a\u062a \u062a\u0631\u0643\u064a\u0632\u0643 \u0648\u064a\u0636\u0639\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p>\n<h4 data-start=\"1476\" data-end=\"1523\">\u0639\u0646\u062f \u0625\u0646\u0634\u0627\u0621 <strong data-start=\"1486\" data-end=\"1504\">\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u064a<\/strong>\u060c \u0636\u0639 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631:<\/h4>\n<ul data-start=\"1525\" data-end=\"1740\">\n<li data-start=\"1525\" data-end=\"1534\">\n<p data-start=\"1527\" data-end=\"1534\">\u0627\u0644\u0646\u0648\u0639<\/p>\n<\/li>\n<li data-start=\"1535\" data-end=\"1544\">\n<p data-start=\"1537\" data-end=\"1544\">\u0627\u0644\u0639\u0645\u0631<\/p>\n<\/li>\n<li data-start=\"1545\" data-end=\"1580\">\n<p data-start=\"1547\" data-end=\"1580\">\u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \/ \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062f\u062e\u0644<\/p>\n<\/li>\n<li data-start=\"1581\" data-end=\"1591\">\n<p data-start=\"1583\" data-end=\"1591\">\u0627\u0644\u0645\u0647\u0646\u0629<\/p>\n<\/li>\n<li data-start=\"1592\" data-end=\"1616\">\n<p data-start=\"1594\" data-end=\"1616\">\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0648\u0627\u0644\u0647\u0648\u0627\u064a\u0627\u062a<\/p>\n<\/li>\n<li data-start=\"1617\" data-end=\"1645\">\n<p data-start=\"1619\" data-end=\"1645\">\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644<\/p>\n<\/li>\n<li data-start=\"1646\" data-end=\"1666\">\n<p data-start=\"1648\" data-end=\"1666\">\u0627\u0644\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629<\/p>\n<\/li>\n<li data-start=\"1667\" data-end=\"1691\">\n<p data-start=\"1669\" data-end=\"1691\">\u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u0641\u0636\u0644\u0629<\/p>\n<\/li>\n<li data-start=\"1692\" data-end=\"1721\">\n<p data-start=\"1694\" data-end=\"1721\">\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0641\u0636\u0644\u0629<\/p>\n<\/li>\n<li data-start=\"1722\" data-end=\"1740\">\n<p data-start=\"1724\" data-end=\"1740\">\u0633\u0644\u0648\u0643 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1747\" data-end=\"1778\"><strong>3- \u062a\u062d\u062f\u064a\u062f \u062e\u0635\u0648\u0635\u064a\u0629 \u0645\u062c\u0627\u0644 \u0639\u0645\u0644\u0643<\/strong><\/h3>\n<p data-start=\"1779\" data-end=\"1961\">\u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u062a\u0643\u0648\u0646 <strong data-start=\"1793\" data-end=\"1814\">\u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u0645\u062a\u0634\u0627\u0628\u0647\u0629 \u0641\u064a \u0645\u0639\u0638\u0645 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a\u060c \u0644\u0643\u0646 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u0644 \u0642\u0637\u0627\u0639 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0646\u0639\u0643\u0633 \u0639\u0644\u0649 \u0639\u0631\u0648\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0651\u0645\u0647\u0627 \u0648\u0639\u0644\u0649 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 (Assets) \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627.<\/p>\n<h3 data-start=\"1968\" data-end=\"2015\"><strong>4- \u062a\u062d\u0633\u064a\u0646 \u0639\u0631\u0648\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 (Value Propositions)<\/strong><\/h3>\n<p data-start=\"2016\" data-end=\"2117\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0634\u062e\u0635\u064a\u0629 \u0644\u0644\u063a\u0627\u064a\u0629\u060c \u0644\u0630\u0644\u0643 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0639\u0631\u0648\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u062a\u0633\u0642\u0629 \u0641\u064a \u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0641\u0627\u0639\u0644.<\/p>\n<p data-start=\"2119\" data-end=\"2277\">\u0648\u0645\u0639 \u062a\u0639\u0645\u0651\u0642\u0643 \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0635\u0650\u063a \u0639\u0631\u0648\u0636 \u0642\u064a\u0645\u0629 \u0623\u0643\u062b\u0631 \u0634\u0645\u0648\u0644\u064b\u0627 \u0648\u0648\u0636\u0648\u062d\u064b\u0627 \u0648\u0625\u0644\u0647\u0627\u0645\u064b\u0627.<br data-start=\"2196\" data-end=\"2199\" \/>\u0627\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0639\u0631\u0648\u0636 \u0643\u0645\u0631\u062c\u0639 \u0639\u0646\u062f \u0631\u0633\u0645 <strong data-start=\"2231\" data-end=\"2252\">\u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u0648\u0628\u0646\u0627\u0621 \u0623\u0635\u0648\u0644\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p>\n<h3 data-start=\"2284\" data-end=\"2317\"><strong>5- \u062a\u0637\u0628\u064a\u0642 \u062e\u0631\u064a\u0637\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong><\/h3>\n<p data-start=\"2318\" data-end=\"2505\">\u0627\u0644\u0622\u0646 \u062d\u0627\u0646 \u0648\u0642\u062a \u0648\u0636\u0639 <strong data-start=\"2335\" data-end=\"2356\">\u062a\u0635\u0645\u064a\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u0645\u0648\u0636\u0639 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<br data-start=\"2370\" data-end=\"2373\" \/>\u0641\u0643\u0651\u0631 \u0641\u064a \u0645\u0627 \u064a\u062d\u062a\u0627\u062c\u0647 \u0639\u0645\u0644\u0627\u0624\u0643 \u0641\u064a \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0645\u0646 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0631\u062d\u0644\u0629\u060c \u0648\u062d\u062f\u0651\u062f \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0648\u0631\u0628\u0637\u0647\u0627 \u0628\u0643\u0644 \u0646\u0642\u0637\u0629 \u0645\u0646 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 (Touchpoints) \u062f\u0627\u062e\u0644 \u062e\u0631\u064a\u0637\u062a\u0643.<\/p>\n<h3 data-start=\"216\" data-end=\"265\"><strong>5- \u0628\u0646\u0627\u0621 \u0627\u0644\u0623\u0635\u0648\u0644 \u0644\u0643\u0644 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong><\/h3>\n<p data-start=\"267\" data-end=\"499\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0631\u0633\u0645 <strong data-start=\"279\" data-end=\"300\">\u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong>\u060c \u0633\u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0631\u0624\u064a\u0629 \u0623\u0648\u0636\u062d \u062d\u0648\u0644 \u0645\u0627 \u0642\u062f \u064a\u0637\u0644\u0628\u0647 \u0645\u0646\u0643 \u0639\u0645\u0644\u0627\u0624\u0643 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u0648\u0646\u060c \u0648\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u062e\u0631\u0649 \u0627\u0644\u062a\u064a \u0642\u062f \u064a\u0642\u0627\u0631\u0646\u0648\u0646\u0643 \u0628\u0647\u0627\u060c \u0648\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0633\u0627\u0639\u062f\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u0645\u0631\u062d\u0644\u0629 \u0625\u0644\u0649 \u0623\u062e\u0631\u0649 \u062f\u0627\u062e\u0644 <strong data-start=\"475\" data-end=\"496\">\u062e\u0637\u0648\u0627\u062a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong>.<\/p>\n<h4 data-start=\"501\" data-end=\"605\">\u0648\u0628\u062d\u0633\u0628 \u0637\u0628\u064a\u0639\u0629 \u0645\u062c\u0627\u0644\u0643 \u0623\u0648 \u0642\u0637\u0627\u0639 \u0639\u0645\u0644\u0643\u060c \u0642\u062f \u062a\u0634\u0645\u0644 \u0627\u0644\u0623\u0635\u0648\u0644 (Assets) \u0627\u0644\u062a\u064a \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0627 \u064a\u0644\u064a:<\/h4>\n<ul data-start=\"607\" data-end=\"943\">\n<li data-start=\"607\" data-end=\"637\">\n<p data-start=\"609\" data-end=\"637\">\u0645\u0642\u0627\u0644\u0627\u062a \u0645\u062f\u0648\u0651\u0646\u0629 (Blog Posts)<\/p>\n<\/li>\n<li data-start=\"638\" data-end=\"683\">\n<p data-start=\"640\" data-end=\"683\">\u0645\u062d\u062a\u0648\u0649 \u062a\u0639\u0627\u0648\u0646\u064a \u0623\u0648 \u0645\u0624\u062b\u0631 (Influencer Content)<\/p>\n<\/li>\n<li data-start=\"684\" data-end=\"720\">\n<p data-start=\"686\" data-end=\"720\">\u0646\u0634\u0631\u0627\u062a \u0628\u0631\u064a\u062f\u064a\u0629 \u0645\u0637\u0628\u0648\u0639\u0629 \u0623\u0648 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/p>\n<\/li>\n<li data-start=\"721\" data-end=\"750\">\n<p data-start=\"723\" data-end=\"750\">\u0625\u0646\u0641\u0648\u062c\u0631\u0627\u0641\u064a\u0643 (Infographics)<\/p>\n<\/li>\n<li data-start=\"751\" data-end=\"788\">\n<p data-start=\"753\" data-end=\"788\">\u0645\u062d\u062a\u0648\u0649 \u0639\u0628\u0631 \u0634\u0628\u0643\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/p>\n<\/li>\n<li data-start=\"789\" data-end=\"812\">\n<p data-start=\"791\" data-end=\"812\">\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a (Surveys)<\/p>\n<\/li>\n<li data-start=\"813\" data-end=\"866\">\n<p data-start=\"815\" data-end=\"866\">\u0645\u0642\u0627\u0637\u0639 \u0641\u064a\u062f\u064a\u0648 (\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0634\u0631\u0648\u062d\u0627\u062a\u060c \u0646\u062f\u0648\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a)<\/p>\n<\/li>\n<li data-start=\"867\" data-end=\"902\">\n<p data-start=\"869\" data-end=\"902\">\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0645\u0637\u0628\u0648\u0639\u0629 (Flyers)<\/p>\n<\/li>\n<li data-start=\"903\" data-end=\"943\">\n<p data-start=\"905\" data-end=\"943\">\u0639\u064a\u0646\u0627\u062a \u0645\u062c\u0627\u0646\u064a\u0629 \u0623\u0648 \u0639\u0631\u0648\u0636 \u062a\u062c\u0631\u064a\u0628\u064a\u0629 (Demos)<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"950\" data-end=\"1006\"><strong>\u0645\u0627 \u0647\u064a \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Journey Mapping)\u061f<\/strong><\/h2>\n<p data-start=\"1008\" data-end=\"1164\"><strong data-start=\"1008\" data-end=\"1058\">\u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Journey Map &#8211; CJM)<\/strong> \u0647\u064a \u0623\u062f\u0627\u0629 \u062a\u0645\u0643\u0651\u0646\u0643 \u0645\u0646 \u0633\u0631\u062f \u0642\u0635\u0629 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u064a\u0644\u0643 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u060c \u0639\u0644\u0649 \u0644\u0648\u062d\u0629 \u0648\u0627\u062d\u062f\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629.<\/p>\n<p data-start=\"1166\" data-end=\"1311\">\u062a\u064f\u0639\u062f <strong data-start=\"1171\" data-end=\"1192\">\u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0641\u064a <strong data-start=\"1211\" data-end=\"1232\">\u062a\u0635\u0645\u064a\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u0648\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0628\u0633\u064a\u0637\u0629 \u0623\u0648 \u0645\u0639\u0642\u0651\u062f\u0629 \u0628\u062d\u0633\u0628 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0645\u0646\u0647\u0627:<\/p>\n<ul data-start=\"1312\" data-end=\"1422\">\n<li data-start=\"1312\" data-end=\"1349\">\n<p data-start=\"1314\" data-end=\"1349\">\u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0647\u062f\u0641 \u062a\u062d\u0633\u064a\u0646 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644.<\/p>\n<\/li>\n<li data-start=\"1350\" data-end=\"1370\">\n<p data-start=\"1352\" data-end=\"1370\">\u0623\u0648 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0648\u0644\u0627\u0621.<\/p>\n<\/li>\n<li data-start=\"1371\" data-end=\"1422\">\n<p data-start=\"1373\" data-end=\"1422\">\u0623\u0648 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u062e\u0637\u0637 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/p>\n<\/li>\n<\/ul>\n<blockquote><p>\u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u062a\u064a \u064a\u0634\u0639\u0631 \u0628\u0647\u0627 \u0639\u0645\u064a\u0644\u0643\u060c \u0648\u0645\u0627 \u064a\u0631\u0627\u0647 \u0648\u064a\u0633\u0645\u0639\u0647 \u0623\u062b\u0646\u0627\u0621 \u062a\u0641\u0627\u0639\u0644\u0647 \u0645\u0639 \u0646\u0634\u0627\u0637\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u060c \u0647\u064a \u0627\u0644\u0623\u0633\u0627\u0633 \u0627\u0644\u0630\u064a \u062a\u064f\u0628\u0646\u0649 \u0639\u0644\u064a\u0647 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p><\/blockquote>\n<p>\u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u064a\u0645\u0643\u0651\u0646\u0643 \u0645\u0646 \u0631\u0633\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u062f\u0642\u0629\u060c \u0648\u0627\u0644\u062a\u062d\u0643\u0645 \u0628\u0641\u0627\u0639\u0644\u064a\u0629 \u0641\u064a \u0645\u0633\u0627\u0631 \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0644\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0633\u0644\u0633\u0629 \u0648\u0645\u0631\u0636\u064a\u0629.<\/p>\n<h2 data-start=\"88\" data-end=\"124\"><strong>\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong><\/h2>\n<p data-start=\"126\" data-end=\"246\">\u0645\u0646 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0628\u0627\u0631\u0632\u0629 \u0641\u064a \u062a\u0637\u0628\u064a\u0642 <strong data-start=\"154\" data-end=\"182\">Customer Journey Mapping<\/strong> \u0634\u0631\u0643\u0629 \u0633\u062a\u0627\u0631\u0628\u0643\u0633.<br data-start=\"196\" data-end=\"199\" \/>\u062a\u0639\u062a\u0645\u062f \u0633\u062a\u0627\u0631\u0628\u0643\u0633 \u0639\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u0631\u062d\u0644\u0629 \u0639\u0645\u064a\u0644 \u0648\u0627\u0636\u062d\u0629 \u062a\u0634\u0645\u0644:<\/p>\n<ul data-start=\"248\" data-end=\"585\">\n<li data-start=\"248\" data-end=\"356\">\n<p data-start=\"250\" data-end=\"356\"><strong data-start=\"250\" data-end=\"268\">\u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0623\u0648\u0644<\/strong>: \u0628\u062f\u0627\u064a\u0629 \u0645\u0646 \u062f\u062e\u0648\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0644\u0641\u0631\u0639\u060c \u062d\u064a\u062b \u064a\u062a\u0645 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u062d\u0633\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0623\u062c\u0648\u0627\u0621 \u0648\u0627\u0644\u0645\u0648\u0633\u064a\u0642\u0649.<\/p>\n<\/li>\n<li data-start=\"357\" data-end=\"476\">\n<p data-start=\"359\" data-end=\"476\"><strong data-start=\"359\" data-end=\"377\">\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0634\u062e\u0635\u064a<\/strong>: \u0645\u0648\u0638\u0641\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u064a\u062a\u0648\u0627\u0635\u0644\u0648\u0646 \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0634\u0643\u0644 \u0648\u062f\u0648\u062f \u0648\u064a\u0642\u062f\u0645\u0648\u0646 \u062a\u062c\u0631\u0628\u0629 \u0645\u062e\u0635\u0635\u0629 \u0645\u062b\u0644 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0627\u0633\u0645 \u0639\u0644\u0649 \u0627\u0644\u0643\u0648\u0628.<\/p>\n<\/li>\n<li data-start=\"477\" data-end=\"585\">\n<p data-start=\"479\" data-end=\"585\"><strong data-start=\"479\" data-end=\"496\">\u062a\u062c\u0631\u0628\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629<\/strong>: \u064a\u062a\u0645 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0643\u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u062e\u0627\u0635 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0645\u0627 \u064a\u0639\u0632\u0632 \u0627\u0644\u0648\u0644\u0627\u0621 \u0648\u0627\u0644\u062b\u0642\u0629.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"587\" data-end=\"713\">\u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062c\u0639\u0644\u062a \u0633\u062a\u0627\u0631\u0628\u0643\u0633 \u0644\u0627 \u062a\u0628\u064a\u0639 \u0645\u0646\u062a\u062c\u064b\u0627 \u0641\u0642\u0637\u060c \u0628\u0644 <strong data-start=\"640\" data-end=\"662\">\u062a\u0628\u064a\u0639 \u062a\u062c\u0631\u0628\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629<\/strong> \u062a\u0628\u0631\u0631 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0623\u0639\u0644\u0649 \u0648\u062a\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0639\u0648\u062f\u0629 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631.<\/p>\n<p data-start=\"105\" data-end=\"131\"><strong>\u0647\u0644 \u062a\u0631\u064a\u062f \u0627\u0644\u062a\u0639\u0645\u0642 \u0623\u0643\u062b\u0631\u061f<\/strong><\/p>\n<p data-start=\"132\" data-end=\"226\">\u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u0637\u0651\u0644\u0627\u0639 \u0639\u0644\u0649 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-examples\/\"><strong data-start=\"151\" data-end=\"184\">\u0667 \u0623\u0645\u062b\u0644\u0629 \u0639\u0646 \u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong> <\/a>\u0644\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0637\u0631\u0642 \u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u0641\u0647\u0648\u0645.<\/p>\n<p data-start=\"228\" data-end=\"385\">\u0643\u0645\u0627 \u0646\u0648\u0641\u0631 \u0644\u0643 <strong data-start=\"240\" data-end=\"276\">\u0642\u0627\u0644\u0628 \u062c\u0627\u0647\u0632 \u0644\u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0627\u0644\u0628\u062f\u0621 \u0628\u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0648\u0627\u0636\u062d\u0629. \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u063a\u0628 \u0641\u064a \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0642\u0627\u0644\u0628 \u0648\u0627\u0644\u0627\u0637\u0651\u0644\u0627\u0639 \u0639\u0644\u064a\u0647 \u0628\u0627\u0644\u062a\u0641\u0635\u064a\u0644\u060c \u0648\u0627\u0635\u0644 \u0627\u0644\u0642\u0631\u0627\u0621\u0629<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-62215\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/05\/Customer-Journey-Map-Template-QuestionPro-768x591-1.png\" alt=\"\u0642\u0627\u0644\u0628 \u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\" width=\"768\" height=\"591\" \/><\/p>\n<p>\u0642\u062f \u062a\u0633\u062a\u063a\u0631\u0642 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0636\u0639 \u0633\u0627\u0639\u0627\u062a \u0641\u0642\u0637 \u0623\u0648 \u062a\u0645\u062a\u062f \u0644\u0623\u0633\u0627\u0628\u064a\u0639 \u0643\u0627\u0645\u0644\u0629. \u0648\u0623\u0628\u0633\u0637 \u0637\u0631\u064a\u0642\u0629 \u0644\u0644\u0628\u062f\u0621 \u0647\u064a \u0631\u0633\u0645 \u062e\u0637 \u0632\u0645\u0646\u064a \u064a\u0648\u0636\u062d \u0627\u0644\u0645\u0631\u0627\u062d\u0644. \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0639\u0631\u0641\u062a\u0643 \u0628\u0639\u0645\u0644\u0627\u0626\u0643\u060c \u0642\u0645 \u0628\u062a\u0639\u0628\u0626\u0629 \u0645\u0627 \u064a\u062d\u062f\u062b \u0645\u0639\u0647\u0645 \u0641\u064a \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0645\u0646 \u0645\u0631\u0627\u062d\u0644 \u062e\u0637 \u0627\u0644\u0631\u062d\u0644\u0629.<\/p>\n<h2 data-start=\"100\" data-end=\"132\"><strong>\u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong><\/h2>\n<p data-start=\"133\" data-end=\"200\">\u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0627\u0644\u062e\u0637 \u0627\u0644\u0632\u0645\u0646\u064a\u060c \u064a\u062a\u0636\u0645\u0646<a href=\"https:\/\/www.questionpro.com\/cx\/why\/journey-mapping.html\"> \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a> \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/p>\n<ul data-start=\"202\" data-end=\"791\">\n<li data-start=\"202\" data-end=\"340\">\n<p data-start=\"204\" data-end=\"340\"><strong data-start=\"204\" data-end=\"228\">\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a (Actions):<\/strong> \u0645\u0627\u0630\u0627 \u064a\u0641\u0639\u0644 \u0627\u0644\u0639\u0645\u064a\u0644\u061f \u0645\u0627 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f\u0647 \u0639\u0644\u0649 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0644\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629\u061f \u0648\u0645\u0627\u0630\u0627 \u064a\u0641\u0639\u0644 \u0625\u0630\u0627 \u0644\u0645 \u064a\u0643\u0645\u0644 \u0631\u062d\u0644\u062a\u0647\u061f<\/p>\n<\/li>\n<li data-start=\"341\" data-end=\"480\">\n<p data-start=\"343\" data-end=\"480\"><strong data-start=\"343\" data-end=\"369\">\u0627\u0644\u062f\u0648\u0627\u0641\u0639 (Motivations):<\/strong> \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062f\u0641\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u061f \u0645\u0627 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0630\u064a \u064a\u0633\u0639\u0649 \u0644\u062a\u062d\u0642\u064a\u0642\u0647\u061f \u0647\u0644 \u064a\u062d\u0627\u0648\u0644 \u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u0645\u0639\u064a\u0646\u0629\u061f \u0645\u0627\u0630\u0627 \u064a\u0634\u0639\u0631 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0644\u062d\u0638\u0629\u061f<\/p>\n<\/li>\n<li data-start=\"481\" data-end=\"656\">\n<p data-start=\"483\" data-end=\"656\"><strong data-start=\"483\" data-end=\"507\">\u0627\u0644\u0623\u0633\u0626\u0644\u0629 (Questions):<\/strong> \u0645\u0627 \u0627\u0644\u0623\u0645\u0648\u0631 \u063a\u064a\u0631 \u0627\u0644\u0648\u0627\u0636\u062d\u0629 \u0623\u0645\u0627\u0645\u0647\u061f \u0647\u0644 \u064a\u0628\u062d\u062b \u0639\u0646 \u0645\u0639\u0644\u0648\u0645\u0629 \u0645\u062d\u062f\u062f\u0629\u061f \u0647\u0644 \u064a\u0634\u0639\u0631 \u0628\u0627\u0644\u062d\u064a\u0631\u0629\u061f \u062d\u062f\u062f \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062a\u064a \u064a\u0637\u0631\u062d \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0633\u0626\u0644\u0629 \u0623\u0643\u062b\u0631 \u0648\u062a\u0623\u0643\u062f \u0645\u0646 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u064a\u0647\u0627 \u0628\u0633\u0631\u0639\u0629.<\/p>\n<\/li>\n<li data-start=\"657\" data-end=\"791\">\n<p data-start=\"659\" data-end=\"791\"><strong data-start=\"659\" data-end=\"688\">\u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 (Pain points):<\/strong> \u0645\u0627 \u0627\u0644\u0639\u0642\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u0646\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u0627\u0644\u062a\u0642\u062f\u0645 \u0644\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629\u061f \u0647\u0644 \u0647\u064a \u0635\u0639\u0648\u0628\u0629 \u0641\u064a \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a\u061f \u0647\u0644 \u0627\u0644\u0633\u0639\u0631 \u063a\u064a\u0631 \u0645\u0646\u0627\u0633\u0628\u061f<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"793\" data-end=\"946\">\u00a0\u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0641\u0636\u0644 \u0627\u0644\u0625\u062c\u0627\u0628\u0627\u062a\u060c \u0627\u0633\u062a\u0645\u0639 \u0645\u0628\u0627\u0634\u0631\u0629 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0626\u0643 \u0639\u0628\u0631 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a\u060c \u062b\u0645 \u0636\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0627\u062e\u0644 \u0647\u0630\u0627 \u0627\u0644\u0625\u0637\u0627\u0631 \u0644\u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0631\u0624\u064a\u0629 \u0634\u0631\u0643\u062a\u0643 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<h3>\u0643\u062a\u0627\u0628 \u0645\u062c\u0627\u0646\u064a: \u062f\u0644\u064a\u0644 \u0627\u0644\u0647\u0627\u0643\u0631\u0632 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u2013 CX = \u0627\u0644\u0639\u0627\u0637\u0641\u0629 \u00d7 \u0627\u0644\u0642\u064a\u0645\u0629<\/h3>\n<p>\u0648\u0635\u0644\u062a \u0644\u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0637\u0631\u064a\u0642\u061f \u0631\u0627\u0626\u0639!<br \/>\n\u0627\u0644\u0622\u0646 \u0623\u0635\u0628\u062d \u0644\u062f\u064a\u0643 \u0641\u0647\u0645 \u0623\u0639\u0645\u0642 \u0644\u0645\u0641\u0647\u0648\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0643\u064a\u0641 \u062a\u0631\u062a\u0628\u0637 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u064a\u062f \u0627\u0644\u062a\u0642\u062f\u0645 \u062e\u0637\u0648\u0629 \u0623\u0628\u0639\u062f \u0648\u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0643\u0633\u0628 \u0639\u0645\u0644\u0627\u0621 \u0623\u0648\u0641\u064a\u0627\u0621 \u0648\u0632\u064a\u0627\u062f\u0629 \u0646\u0645\u0648 \u0634\u0631\u0643\u062a\u0643\u060c \u062d\u0645\u0651\u0644 \u0643\u062a\u0627\u0628\u0646\u0627 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/ebook\/hackers-guide-to-customer-experience.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u0642\u0645 \u0628\u062a\u0646\u0632\u064a\u0644 \u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0645\u062c\u0627\u0646\u064b\u0627<\/strong><\/a><\/span><\/p>\n<h2 data-start=\"96\" data-end=\"131\"><strong>\u0646\u0635\u0627\u0626\u062d \u0644\u0625\u0639\u062f\u0627\u062f \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong><\/h2>\n<p data-start=\"133\" data-end=\"325\">\u0625\u0630\u0627 \u0648\u0635\u0644\u062a \u0625\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629\u060c \u0641\u0623\u0646\u062a \u062a\u062f\u0631\u0643 \u0623\u0646 \u0641\u0647\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0645\u0631 \u0623\u0633\u0627\u0633\u064a \u0644\u0628\u0646\u0627\u0621 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 \u0645\u0645\u064a\u0632\u0629. \u0648\u0644\u0643\u0646\u060c \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646\u0647\u0627 \u0639\u0644\u0649 \u0623\u0641\u0636\u0644 \u0648\u062c\u0647\u061f \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u0646\u0635\u0627\u0626\u062d \u0627\u0644\u0645\u0647\u0645\u0629 \u0644\u0631\u0633\u0645 <a href=\"https:\/\/www.questionpro.com\/blog\/effective-customer-journey\/\">\u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0639\u0645\u064a\u0644 \u0641\u0639\u0651\u0627\u0644\u0629<\/a>:<\/p>\n<h3 data-start=\"327\" data-end=\"367\"><strong>1- \u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062c\u0647\u062f \u062c\u0645\u0627\u0639\u064a<\/strong><\/h3>\n<p data-start=\"368\" data-end=\"773\">\u0644\u064a\u0633 \u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u0639\u0643\u0633 \u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0631 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0634\u062e\u0635 \u0648\u0627\u062d\u062f \u0641\u0642\u0637. \u0648\u062a\u0632\u062f\u0627\u062f \u0627\u0644\u0635\u0639\u0648\u0628\u0629 \u0639\u0646\u062f\u0645\u0627 \u062a\u0631\u0643\u0632 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0639\u0644\u0649 \u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0627\u0644\u062e\u0627\u0635\u0629 \u062f\u0648\u0646 \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0639\u0645\u064a\u0644.<br data-start=\"551\" data-end=\"554\" \/>\u0644\u0630\u0644\u0643\u060c \u0645\u0646 \u0627\u0644\u0623\u0641\u0636\u0644 \u0625\u0634\u0631\u0627\u0643 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0641\u0631\u0642 \u0641\u064a \u062c\u0644\u0633\u0629 \u0639\u0645\u0644 \u0645\u0634\u062a\u0631\u0643\u0629\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u0639\u0644\u0649 \u062a\u0645\u0627\u0633 \u0645\u0628\u0627\u0634\u0631 \u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0648 \u0644\u0627. \u0648\u0641\u064a \u062d\u0627\u0644 \u062a\u0639\u0630\u0651\u0631 \u0630\u0644\u0643\u060c \u0641\u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0625\u062c\u0631\u0627\u0621 \u0645\u0631\u0627\u062c\u0639\u0629 \u0623\u0648 \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u0646 \u0643\u0644 \u0642\u0633\u0645 \u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u0627\u0644\u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u062a\u0645\u062b\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0628\u062f\u0642\u0629.<\/p>\n<h3 data-start=\"775\" data-end=\"801\"><strong>2- \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0639\u0645\u0642<\/strong><\/h3>\n<p data-start=\"802\" data-end=\"1168\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0627 \u062a\u0642\u062a\u0635\u0631 \u0639\u0644\u0649 \u062e\u0637\u0648\u0627\u062a \u0648\u0627\u0636\u062d\u0629 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u062a\u0634\u0645\u0644 \u0623\u064a\u0636\u064b\u0627 \u0645\u0634\u0627\u0639\u0631\u0647 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647 \u0648\u062a\u0648\u0642\u0639\u0627\u062a\u0647. \u0648\u0645\u0646 \u062b\u0645\u0651\u060c \u0641\u0625\u0646 \u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0643\u0644 \u0646\u0642\u0637\u0629 \u062a\u0641\u0627\u0639\u0644 \u064a\u064f\u0639\u062f \u0623\u0645\u0631\u064b\u0627 \u0645\u062d\u0648\u0631\u064a\u064b\u0627.<br data-start=\"947\" data-end=\"950\" \/>\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u062a\u0641\u0631\u0642\u0629 \u0645\u0646 \u062d\u064a\u0646 \u0644\u0622\u062e\u0631\u060c \u064a\u064f\u0646\u0635\u062d \u0628\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0633\u062a\u0645\u0631\u0629 \u0623\u0648 \u062f\u0648\u0631\u064a\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0635\u0648\u0631\u0629 \u0645\u062a\u062c\u062f\u062f\u0629. \u0647\u0630\u0627 \u064a\u062a\u064a\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0639\u062f\u064a\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0623\u0648 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0628\u0645\u0627 \u064a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0648\u0642.<\/p>\n<h3 data-start=\"1170\" data-end=\"1195\"><strong>3- \u062a\u0628\u0646\u0651\u064a \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629<\/strong><\/h3>\n<p data-start=\"1196\" data-end=\"1484\">\u062a\u0628\u062f\u0623 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0642\u0628\u0644 <a href=\"https:\/\/www.questionpro.com\/survey-templates\/purchase-process-and-evaluation-survey\/\">\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621<\/a> \u0623\u0648 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u0627\u0644\u062e\u062f\u0645\u0629. \u0641\u0647\u064a \u062a\u0646\u0637\u0644\u0642 \u0645\u0646\u0630 \u062a\u0639\u0631\u0641\u0647 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0648\u0628\u0639\u062f \u0630\u0644\u0643 \u064a\u062f\u062e\u0644 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u062a\u062c\u0631\u0628\u0629\u060c \u0648\u0645\u0646\u0647\u0627 \u062a\u062a\u0634\u0643\u0644 \u0646\u0638\u0631\u062a\u0647 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629.<br data-start=\"1430\" data-end=\"1433\" \/>\u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u0627\u062d\u0644\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0623\u0646 \u062a\u0633\u0623\u0644 \u0646\u0641\u0633\u0647\u0627:<\/p>\n<ul data-start=\"1485\" data-end=\"1712\">\n<li data-start=\"1485\" data-end=\"1544\">\n<p data-start=\"1487\" data-end=\"1544\">\u0645\u0627 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u062e\u062a\u0627\u0631\u0646\u0627 \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u061f<\/p>\n<\/li>\n<li data-start=\"1545\" data-end=\"1598\">\n<p data-start=\"1547\" data-end=\"1598\">\u0643\u064a\u0641 \u064a\u0646\u0638\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u0645\u0648\u0638\u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0623\u0648 \u0641\u0631\u0642 \u0627\u0644\u062f\u0639\u0645\u061f<\/p>\n<\/li>\n<li data-start=\"1599\" data-end=\"1662\">\n<p data-start=\"1601\" data-end=\"1662\">\u0645\u0627 \u0623\u0628\u0631\u0632 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u064a \u064a\u0641\u0636\u0644\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0645\u0646\u062a\u062c\u0627\u062a\u0646\u0627 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0646\u0627\u061f<\/p>\n<\/li>\n<li data-start=\"1663\" data-end=\"1712\">\n<p data-start=\"1665\" data-end=\"1712\">\u0647\u0644 \u0646\u0648\u0641\u0651\u0631 \u0625\u062c\u0627\u0628\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u0633\u0631\u064a\u0639\u0629 \u0639\u0644\u0649 \u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a\u0647\u0645\u061f<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"76\" data-end=\"111\"><strong>\u0643\u064a\u0641\u064a\u0629 \u0625\u0646\u0634\u0627\u0621 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u061f<\/strong><\/h2>\n<p data-start=\"113\" data-end=\"159\">\u0647\u0646\u0627\u0643 \u0633\u062a \u062e\u0637\u0648\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u0644<a href=\"https:\/\/www.questionpro.com\/blog\/how-to-create-a-customer-journey-map\/\">\u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a>:<\/p>\n<h3 data-start=\"161\" data-end=\"204\"><strong>\u0627\u0644\u062e\u0637\u0648\u0629 01: \u0641\u0647\u0645 \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<\/strong><\/h3>\n<p data-start=\"205\" data-end=\"307\">\u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0623\u0648\u0644\u0627\u064b \u062a\u062d\u062f\u064a\u062f <strong data-start=\"233\" data-end=\"258\">\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a \u0627\u0644\u0645\u062b\u0627\u0644\u064a<\/strong> (Buyer Persona) \u0642\u0628\u0644 \u0627\u0644\u0628\u062f\u0621 \u0641\u064a \u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u0631\u062d\u0644\u0629.<\/p>\n<h3 data-start=\"309\" data-end=\"354\"><strong>\u0627\u0644\u062e\u0637\u0648\u0629 02: \u062a\u062d\u062f\u064a\u062f \u0646\u0648\u0627\u064a\u0627 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<\/strong><\/h3>\n<p data-start=\"355\" data-end=\"450\">\u0645\u0627\u0630\u0627 \u064a\u0623\u0645\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f \u0648\u0645\u0627 \u062a\u0648\u0642\u0639\u0627\u062a\u0647\u061f<br data-start=\"416\" data-end=\"419\" \/>\u0644\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u064a\u0645\u0643\u0646:<\/p>\n<ul data-start=\"451\" data-end=\"537\">\n<li data-start=\"451\" data-end=\"496\">\n<p data-start=\"453\" data-end=\"496\">\u0625\u0631\u0633\u0627\u0644<a href=\"https:\/\/www.questionpro.com\/blog\/what-are-online-surveys\/\"> \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/a> \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<\/li>\n<li data-start=\"497\" data-end=\"537\">\n<p data-start=\"499\" data-end=\"537\">\u062a\u0646\u0638\u064a\u0645 <a href=\"https:\/\/www.questionpro.com\/blog\/focus-group\/\">\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u062a\u0631\u0643\u064a\u0632<\/a> \\ \u0646\u0642\u0627\u0634 \u0623\u0648 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0641\u0631\u062f\u064a\u0629.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"539\" data-end=\"603\">\u0648\u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b\u060c \u064a\u062a\u0645 \u0648\u0636\u0639 \u062e\u0637\u0637 \u0639\u0645\u0644 \u0644\u062a\u0644\u0628\u064a\u0629 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<h3 data-start=\"605\" data-end=\"653\"><strong>\u0627\u0644\u062e\u0637\u0648\u0629 03: \u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 (Touchpoints)<\/strong><\/h3>\n<p data-start=\"654\" data-end=\"814\">\u0642\u0645 \u0628\u0631\u0633\u0645 \u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0641\u064a \u0643\u0644 \u0645\u0631\u0629 \u064a\u0632\u0648\u0631 \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u064a\u062a\u0648\u0627\u0635\u0644\u0648\u0646 \u0645\u0639 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0634\u0645\u0644 \u0627\u0644\u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a <strong data-start=\"785\" data-end=\"811\">\u0642\u0628\u0644 \u0648\u0623\u062b\u0646\u0627\u0621 \u0648\u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621<\/strong>.<\/p>\n<p data-start=\"816\" data-end=\"842\">\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u062a\u0641\u0647\u0645 \u0645\u0624\u0633\u0633\u062a\u0643:<\/p>\n<ul data-start=\"843\" data-end=\"1098\">\n<li data-start=\"843\" data-end=\"950\">\n<p data-start=\"845\" data-end=\"950\">\u0645\u0646 \u0623\u064a\u0646 \u064a\u062d\u0635\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646<a href=\"https:\/\/www.questionpro.com\/survey-templates\/website-surveys\"> \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/a> (\u0627\u0644\u0628\u062d\u062b \u0639\u0628\u0631 \u062c\u0648\u062c\u0644\u060c \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629).<\/p>\n<\/li>\n<li data-start=\"951\" data-end=\"1009\">\n<p data-start=\"953\" data-end=\"1009\">\u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0632\u064a\u0627\u0631\u0629 \u0648\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0633\u062a\u063a\u0631\u0642 \u0641\u064a \u0643\u0644 \u0635\u0641\u062d\u0629.<\/p>\n<\/li>\n<li data-start=\"1010\" data-end=\"1098\">\n<p data-start=\"1012\" data-end=\"1098\">\u0647\u0644 \u0627\u0633\u062a\u0645\u062a\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u0633\u0648\u0642\u061f \u0648\u0647\u0644 \u0648\u0627\u062c\u0647\u0648\u0627 \u0635\u0639\u0648\u0628\u0627\u062a\u061f \u0648\u0643\u064a\u0641 \u0643\u0627\u0646 \u0623\u062f\u0627\u0621 \u0641\u0631\u064a\u0642 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1100\" data-end=\"1137\"><strong>\u0627\u0644\u062e\u0637\u0648\u0629 04: \u0637\u0631\u062d \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629<\/strong><\/h3>\n<p data-start=\"1138\" data-end=\"1175\">\u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u062a\u0633\u0627\u0624\u0644\u0627\u062a \u0645\u062b\u0644:<\/p>\n<ul data-start=\"1176\" data-end=\"1339\">\n<li data-start=\"1176\" data-end=\"1227\">\n<p data-start=\"1178\" data-end=\"1227\">\u0647\u0644 \u062a\u0644\u0628\u0651\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u062c\u0645\u064a\u0639 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u061f<\/p>\n<\/li>\n<li data-start=\"1228\" data-end=\"1282\">\n<p data-start=\"1230\" data-end=\"1282\">\u0641\u064a \u0623\u064a \u0645\u0631\u0627\u062d\u0644 \u0645\u0646 \u0627\u0644\u0631\u062d\u0644\u0629 \u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0634\u0643\u0644\u0627\u062a \u0645\u062a\u0643\u0631\u0631\u0629\u061f<\/p>\n<\/li>\n<li data-start=\"1283\" data-end=\"1339\">\n<p data-start=\"1285\" data-end=\"1339\">\u0645\u0627 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062c\u0651\u0644 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0631\u062a\u062f\u0627\u062f \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u061f<\/p>\n<\/li>\n<\/ul>\n<h4 data-start=\"1341\" data-end=\"1399\">\u0648\u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u0646\u0627\u0643 \u062a\u0648\u0627\u0635\u0644 \u0645\u0628\u0627\u0634\u0631 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u064a\u062c\u0628 \u0637\u0631\u062d \u0623\u0633\u0626\u0644\u0629 \u0645\u062b\u0644:<\/h4>\n<ul data-start=\"1400\" data-end=\"1532\">\n<li data-start=\"1400\" data-end=\"1426\">\n<p data-start=\"1402\" data-end=\"1426\">\u0643\u064a\u0641 \u062a\u0639\u0631\u0651\u0641\u062a \u0639\u0644\u0649 \u0634\u0631\u0643\u062a\u0646\u0627\u061f<\/p>\n<\/li>\n<li data-start=\"1427\" data-end=\"1463\">\n<p data-start=\"1429\" data-end=\"1463\">\u0645\u0627 \u062a\u0648\u0642\u0639\u0627\u062a\u0643 \u0645\u0646 \u0645\u0648\u0642\u0639\u0646\u0627 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u061f<\/p>\n<\/li>\n<li data-start=\"1464\" data-end=\"1493\">\n<p data-start=\"1466\" data-end=\"1493\">\u0647\u0644 \u062a\u0645 \u062a\u0644\u0628\u064a\u0629 \u0647\u0630\u0647 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a\u061f<\/p>\n<\/li>\n<li data-start=\"1494\" data-end=\"1532\">\n<p data-start=\"1496\" data-end=\"1532\">\u0645\u0627 \u0627\u0644\u0630\u064a \u062f\u0641\u0639\u0643 \u0625\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0646 \u0634\u0631\u0643\u062a\u0646\u0627\u061f<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1534\" data-end=\"1568\"><strong>\u0627\u0644\u062e\u0637\u0648\u0629 05: \u0648\u0636\u0639 \u0642\u0627\u0626\u0645\u0629 \u0623\u0648\u0644\u0648\u064a\u0627\u062a<\/strong><\/h3>\n<p data-start=\"1569\" data-end=\"1732\">\u064a\u0645\u0643\u0646 \u062a\u062d\u0633\u064a\u0646 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u0639\u0627\u0644\u062c\u0629 \u0639\u0627\u062c\u0644\u0629. \u0628\u0645\u062c\u0631\u062f \u0645\u0639\u0631\u0641\u0629 \u0623\u0628\u0631\u0632 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u0627\u062a\u062e\u0627\u0630 \u062e\u0637\u0648\u0627\u062a \u0633\u0631\u064a\u0639\u0629 \u0644\u062a\u0642\u0644\u064a\u0644 \u0623\u062b\u0631\u0647\u0627 \u0639\u0644\u0649 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<h3 data-start=\"1734\" data-end=\"1764\"><strong>\u0627\u0644\u062e\u0637\u0648\u0629 06: \u062a\u0648\u062b\u064a\u0642 \u0627\u0644\u062e\u0631\u064a\u0637\u0629<\/strong><\/h3>\n<p data-start=\"1765\" data-end=\"1956\">\u064a\u0641\u0636\u0651\u0644 \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u0631\u0633\u0645 \u0627\u0644\u062e\u0631\u064a\u0637\u0629 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0639\u0644\u0649 \u0644\u0648\u062d\u0629 \u0628\u064a\u0636\u0627\u0621 \u0623\u0648 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 <a href=\"https:\/\/www.questionpro.com\/tour\/sample-questions.html\">\u0623\u062f\u0648\u0627\u062a \u0631\u0642\u0645\u064a\u0629 \u0645\u062a\u062e\u0635\u0635\u0629<\/a> \u0644\u0625\u0646\u0634\u0627\u0621 <a href=\"https:\/\/www.questionpro.com\/blog\/digital-customer-journey\/\">\u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0639\u0645\u064a\u0644 \u0631\u0642\u0645\u064a\u0629<\/a>. \u0648\u064a\u062a\u0645 \u0627\u0644\u0631\u062c\u0648\u0639 \u0625\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0646\u0633\u062e\u0629 \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u062e\u0635 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<blockquote><p>\u0627\u0639\u0631\u0641 \u0623\u0643\u062b\u0631 \u0639\u0646:\u00a0 <a href=\"https:\/\/www.questionpro.com\/blog\/buyer-journey\/\" target=\"_blank\" rel=\"noopener\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a<\/a> \u0648\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646\u0647\u0627 \u0648\u0628\u064a\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/p><\/blockquote>\n<h2 id=\"free_customer_journey_map_template\" class=\"blankurl\"><strong>\u0642\u0627\u0644\u0628 \u0645\u062c\u0627\u0646\u064a \u0644\u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong><\/h2>\n<p data-start=\"33\" data-end=\"161\">\u0641\u064a QuestionPro \u0646\u062f\u0631\u0643 \u0623\u0646 \u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0642\u062f \u062a\u0643\u0648\u0646 \u0645\u0631\u0628\u0643\u0629\u060c \u0648\u0623\u0646 \u0627\u0644\u0628\u062f\u0621 \u0641\u064a \u0625\u0646\u0634\u0627\u0621 <strong data-start=\"107\" data-end=\"128\">\u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u0628\u062f\u0648\u0646 \u0645\u0633\u0627\u0639\u062f\u0629 \u0642\u062f \u064a\u0628\u062f\u0648 \u0645\u0647\u0645\u0629 \u0635\u0639\u0628\u0629.<\/p>\n<p data-start=\"163\" data-end=\"310\" data-is-last-node=\"\" data-is-only-node=\"\">\u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0628\u0628 \u0642\u0645\u0646\u0627 \u0628\u0625\u0646\u0634\u0627\u0621 <strong data-start=\"186\" data-end=\"212\">\u0642\u0627\u0644\u0628 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u0646\u0623\u0645\u0644 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u0627\u0644\u0628\u062f\u0621 \u0628\u0631\u0633\u0645 \u0627\u0644\u0645\u0631\u0627\u062d\u0644\u060c \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX)\u060c \u0648\u0645\u0633\u062a\u0648\u0649 \u0631\u0636\u0627 \u0639\u0645\u0644\u0627\u0626\u0643 \u0639\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-439581\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/09\/customer-journey-map-free-template.jpg\" alt=\"\" width=\"914\" height=\"547\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00a0<a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/11\/QuestionPro_Customer-Journey-Mapping-Template.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u0642\u0645 \u0628\u062a\u0646\u0632\u064a\u0644 \u0646\u0645\u0648\u0630\u062c \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong><\/a><\/span><\/p>\n<h2 id=\"how_to_use_customer_journey_to_improve_your_customer_experience?\" class=\"blankurl\"><b>\u0643\u064a\u0641 \u062a\u0633\u062a\u062e\u062f\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u061f<\/b><\/h2>\n<p data-start=\"48\" data-end=\"229\" data-is-last-node=\"\" data-is-only-node=\"\">\u064a\u062a\u0648\u0642\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0643\u0644 \u062a\u0641\u0627\u0639\u0644\u0627\u062a\u0647\u0645 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0633\u0644\u0633\u0629 \u0645\u0646\u0630 \u0627\u0644\u0628\u062f\u0627\u064a\u0629. \u0625\u0646 \u0641\u0647\u0645 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0639\u0646\u062f \u0643\u0644 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644 \u0641\u064a <strong data-start=\"159\" data-end=\"174\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u0633\u064a\u0646 \u0643\u0641\u0627\u0621\u0629 \u0623\u0639\u0645\u0627\u0644\u0643.<\/p>\n<blockquote>\n<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-68de8076-e2c0-8324-b57e-a3feba084e96-56\" data-testid=\"conversation-turn-224\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"b3c08411-92a6-458d-94dd-727e97b7e3db\" data-message-model-slug=\"gpt-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"122\" data-is-last-node=\"\" data-is-only-node=\"\">&#8220;\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u062d\u0642\u0642 \u0623\u0631\u0628\u0627\u062d\u064b\u0627 \u0623\u0643\u062b\u0631 \u0628\u0646\u0633\u0628\u0629 60% \u0645\u0642\u0627\u0631\u0646\u0629\u064b \u0628\u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0636\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0645\u062d\u0648\u0631 \u0627\u0647\u062a\u0645\u0627\u0645\u0647\u0627.&#8221; \u2013 \u062f\u064a\u0644\u0648\u064a\u062a \u0648\u062a\u0648\u0634<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/blockquote>\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e9318509-e9ef-414f-b022-b382accb5bd9\" data-message-model-slug=\"gpt-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"189\" data-is-last-node=\"\" data-is-only-node=\"\">\u0644\u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u062f\u0642\u064a\u0642\u0629 \u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0645\u0646 \u0645\u0631\u0627\u062d\u0644 \u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0646\u062a\u062c. \u0641\u064a \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0645\u0646 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0631\u062d\u0644\u0629\u060c \u062f\u0648\u0651\u0646 \u0645\u0627 \u064a\u0634\u0639\u0631 \u0628\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0644\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-62214\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/05\/QuestionPro_eCommerce-Customer-Journey.jpg\" alt=\"\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0631\u062d\u0644\u0629 \u0639\u0645\u064a\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\" width=\"1800\" height=\"604\" \/><\/p>\n<ul>\n<li data-start=\"0\" data-end=\"74\">\u0627\u0641\u062d\u0635 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0641\u064a \u0643\u0644 \u0646\u0642\u0637\u0629 \u062a\u0648\u0627\u0635\u0644 \u0648\u0642\u064e\u064a\u0651\u0650\u0645 \u0627\u0644\u062a\u062c\u0631\u0628\u0629: \u0647\u0644 \u0643\u0627\u0646\u062a \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0623\u0645 \u0633\u0644\u0628\u064a\u0629\u061f<\/li>\n<li data-start=\"76\" data-end=\"243\">\u0627\u0628\u062f\u0623 \u0628\u0631\u0628\u0637 \u0627\u0644\u0646\u0642\u0627\u0637 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0644\u0628\u0651\u064a \u062a\u0648\u0642\u0639\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0643. \u0633\u064a\u0633\u0627\u0639\u062f\u0643 \u0647\u0630\u0627 \u0627\u0644\u062a\u0645\u0631\u064a\u0646 \u0639\u0644\u0649 \u0635\u064a\u0627\u063a\u0629 \u0648\u0641\u0647\u0645 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0623\u0646 \u062a\u064f\u062d\u062f\u0650\u062b \u0641\u064a\u0647\u0627 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0623\u0643\u0628\u0631 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n<\/ul>\n<blockquote><p>\u062a\u0639\u0631\u0651\u0641 \u0623\u0643\u062b\u0631 \u0639\u0644\u0649 Customer Journey Canvas (<a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-canvas\/\">\u0644\u0648\u062d\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a>).<\/p><\/blockquote>\n<ul>\n<li data-start=\"0\" data-end=\"224\">\u0627\u062c\u0645\u0639 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u062d\u0648\u0644 <a href=\"https:\/\/www.questionpro.com\/customer-satisfaction.html\">\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0644\u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0623\u0643\u062b\u0631 \u062f\u0642\u0629.<\/li>\n<li data-start=\"0\" data-end=\"224\">\u0642\u0645 \u0628\u062a\u0636\u0645\u064a\u0646 <strong data-start=\"73\" data-end=\"108\" data-is-only-node=\"\">\u062f\u0631\u062c\u0627\u062a \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CSAT scores)<\/strong> \u0623\u062b\u0646\u0627\u0621 \u0625\u0639\u062f\u0627\u062f \u0642\u0627\u0644\u0628 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u0623\u0643\u064a\u062f \u0627\u0644\u062b\u063a\u0631\u0627\u062a \u0623\u0648 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0631\u0633\u0645 \u0627\u0644\u0631\u062d\u0644\u0629.<\/li>\n<\/ul>\n<p data-start=\"226\" data-end=\"375\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644: \u0625\u0630\u0627 \u0642\u064a\u0651\u0645 \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u062f\u0631\u062c\u0629 <strong data-start=\"278\" data-end=\"283\">3<\/strong> \u062b\u0645 \u0623\u0639\u0637\u0649 \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621 \u062f\u0631\u062c\u0629 <strong data-start=\"308\" data-end=\"313\">8<\/strong>\u060c \u0641\u0623\u0646\u062a \u062a\u062f\u0631\u0643 \u0641\u0648\u0631\u064b\u0627 \u0623\u0646 <strong data-start=\"334\" data-end=\"356\">\u0645\u0631\u062d\u0644\u0629 \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0634\u0631\u0627\u0621<\/strong> \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646.<\/p>\n<p data-start=\"377\" data-end=\"529\">\u0627\u0646\u0638\u0631 \u0625\u0644\u0649 <strong data-start=\"386\" data-end=\"406\">\u062f\u0631\u062c\u0627\u062a \u0631\u0636\u0627 \u0645\u062a\u0639\u062f\u062f\u0629<\/strong> \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u0628\u0631\u0632 \u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645. \u0641\u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u0646\u0627\u0643 \u0646\u0642\u0637\u0629 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062d\u0635\u0644\u062a \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0636\u0639\u064a\u0641 \u0645\u0646 \u063a\u0627\u0644\u0628\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0641\u0627\u0628\u062f\u0623 \u062a\u062d\u0633\u064a\u0646\u0627\u062a\u0643 \u0645\u0646 \u0647\u0646\u0627\u0643.<\/p>\n<p data-start=\"531\" data-end=\"608\" data-is-last-node=\"\" data-is-only-node=\"\">\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 <strong data-start=\"541\" data-end=\"605\"><a href=\"https:\/\/www.questionpro.com\/blog\/saas-customer-journey\/\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0643\u062e\u062f\u0645\u0629<\/a> (SaaS Customer Journey)<\/strong>.<\/p>\n<h2 data-start=\"0\" data-end=\"257\"><strong>\u0627\u0644\u062e\u0627\u062a\u0645\u0629<\/strong><\/h2>\n<p data-start=\"0\" data-end=\"257\">\u062a\u0644\u0639\u0628 <strong data-start=\"19\" data-end=\"34\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong> \u062f\u0648\u0631\u064b\u0627 \u0645\u062d\u0648\u0631\u064a\u064b\u0627 \u0641\u064a \u0641\u0647\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u0639\u0632\u064a\u0632\u0647\u0627. \u0641\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0623\u0642\u0648\u0649\u060c \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0623\u062f\u0627\u0626\u0647\u0627 \u0641\u064a \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0645\u0646 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0631\u062d\u0644\u0629 \u2014 \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 \u0627\u0644\u0648\u0639\u064a \u0648\u062d\u062a\u0649 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n<p data-start=\"259\" data-end=\"484\" data-is-last-node=\"\" data-is-only-node=\"\">\u0627\u0628\u062f\u0623 \u0627\u0644\u0622\u0646 \u0628\u062a\u062a\u0628\u0639 \u0631\u062d\u0644\u0629 \u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u0635\u064f\u0645\u0645 \u062e\u0631\u064a\u0637\u0629 \u0645\u0641\u0635\u0644\u0629 \u0644\u0631\u062d\u0644\u062a\u0647\u0645.<br data-start=\"313\" data-end=\"316\" \/>\u062a\u0648\u0641\u0631 \u0644\u0643 <strong data-start=\"324\" data-end=\"339\">QuestionPro<\/strong> \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u062a\u0637\u0648\u0631\u064b\u0627 \u0641\u064a \u0645\u062c\u0627\u0644 <strong data-start=\"378\" data-end=\"406\"><a href=\"https:\/\/www.questionpro.com\/cx\/\">\u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> (CX)<\/strong>\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0645\u0646\u062d\u0643 \u0631\u0624\u0649 \u0642\u064a\u0651\u0645\u0629 \u062d\u0648\u0644 \u0623\u0641\u0643\u0627\u0631 \u0648\u0645\u0634\u0627\u0639\u0631 \u0639\u0645\u0644\u0627\u0626\u0643\u060c \u0644\u062a\u0635\u0646\u0639 \u062a\u062c\u0631\u0628\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0648\u0646\u0627\u062c\u062d\u0629.<\/p>\n<p><center><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><button>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f<\/button><\/a> <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><button>\u0639\u0646 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/button><\/a><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0644\u0639\u0644\u0647\u0644 \u0641\u0643\u0631\u062a \u064a\u0648\u0645\u064b\u0627 \u0623\u0646 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0646\u0642\u0648\u0645 \u0628\u0647\u0627 \u062a\u0645\u0631 \u0628\u0645\u0631\u0627\u062d\u0644 \u0642\u0628\u0644 \u0648\u0642\u062a \u0627\u0644\u0635\u0641\u0642\u0629\u061f \u0646\u0633\u0645\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0647\u064a [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":708598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[169,170,1193,1186],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u062f\u0644\u064a\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0641\u0639\u0627\u0644 \u0628\u0623\u0645\u062b\u0644\u0629 + \u0642\u0648\u0627\u0644\u0628 \u0645\u062c\u0627\u0646\u064a\u0629<\/title>\n<meta name=\"description\" content=\"\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u064a \u062a\u062c\u0631\u0628\u0629 \u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0643\u064a\u0641 \u062a\u0624\u062b\u0631.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/ar\/%d8%b1%d8%ad%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-%d9%85%d8%a7-%d9%87%d9%8a-%d9%88%d8%a3%d9%85%d8%ab%d9%84%d8%a9-free-template\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u062f\u0644\u064a\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0641\u0639\u0627\u0644 \u0628\u0623\u0645\u062b\u0644\u0629 + \u0642\u0648\u0627\u0644\u0628 \u0645\u062c\u0627\u0646\u064a\u0629\" \/>\n<meta property=\"og:description\" content=\"\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u064a \u062a\u062c\u0631\u0628\u0629 \u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0643\u064a\u0641 \u062a\u0624\u062b\u0631.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/ar\/%d8%b1%d8%ad%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-%d9%85%d8%a7-%d9%87%d9%8a-%d9%88%d8%a3%d9%85%d8%ab%d9%84%d8%a9-free-template\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-14T06:03:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-27T13:27:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/05\/cutomer-journey.jpg\" 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