{"id":792800,"date":"2023-02-09T11:00:00","date_gmt":"2023-02-09T18:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/10-%d9%85%d9%82%d8%a7%d9%8a%d9%8a%d8%b3-%d8%b1%d8%a6%d9%8a%d8%b3%d9%8a%d8%a9-%d9%84%d9%85%d8%b4%d8%a7%d8%b1%d9%83%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%8a%d8%ac%d8%a8-%d9%82%d9%8a%d8%a7\/"},"modified":"2023-05-19T17:41:23","modified_gmt":"2023-05-19T17:41:23","slug":"10-%d9%85%d9%82%d8%a7%d9%8a%d9%8a%d8%b3-%d8%b1%d8%a6%d9%8a%d8%b3%d9%8a%d8%a9-%d9%84%d9%85%d8%b4%d8%a7%d8%b1%d9%83%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%8a%d8%ac%d8%a8-%d9%82%d9%8a%d8%a7","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ar\/10-%d9%85%d9%82%d8%a7%d9%8a%d9%8a%d8%b3-%d8%b1%d8%a6%d9%8a%d8%b3%d9%8a%d8%a9-%d9%84%d9%85%d8%b4%d8%a7%d8%b1%d9%83%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%8a%d8%ac%d8%a8-%d9%82%d9%8a%d8%a7\/","title":{"rendered":"10 \u0645\u0642\u0627\u064a\u064a\u0633 \u0631\u0626\u064a\u0633\u064a\u0629 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\u0645\u0646 \u0627\u0644\u0623\u062d\u064a\u0627\u0646.<\/p>\n\n<p>\u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643 \u060c \u0633\u062a\u0643\u0648\u0646 \u062c\u0645\u064a\u0639 \u062c\u0647\u0648\u062f \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u063a\u064a\u0631 \u0645\u062c\u062f\u064a\u0629 \u0625\u0630\u0627 \u0644\u0645 \u062a\u062a\u0628\u0639 \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n\n<p>\u062a\u062a\u0628\u0639 \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631. \u0646\u0638\u0631\u0627 \u0644\u0623\u0646\u0647 \u064a\u0645\u0643\u0646 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 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\u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f<\/h2>\n\n<p>\u062a\u0633\u0645\u0649 \u0645\u0642\u0627\u064a\u064a\u0633 \u0642\u064a\u0627\u0633 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0639\u0645\u0644\u0643 \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u062a\u0633\u0627\u0639\u062f\u0643 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062a\u0624\u062a\u064a \u062b\u0645\u0627\u0631\u0647\u0627 \u0648\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062a\u0648\u0642\u0639\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0643 \u0642\u062f \u062a\u0645 \u0627\u0644\u0648\u0641\u0627\u0621 \u0628\u0647\u0627.<\/p>\n\n<p>\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0642\u0627\u0626\u0645\u0629 \u0628\u0623\u0647\u0645 <a href=\"https:\/\/www.questionpro.com\/blog\/metrics-to-measure-customer-satisfaction\/\">\u0645\u0642\u0627\u064a\u064a\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0627\u0644\u062a\u064a \u0633\u062a\u062c\u0639\u0644 \u0639\u0645\u0644\u0627\u0626\u0643 \u0623\u0643\u062b\u0631 \u0627\u0647\u062a\u0645\u0627\u0645\u0627:<\/p>\n\n<ol>\n<li>\u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c (NPS)<\/li>\n\n\n\n<li>\u062f\u0631\u062c\u0629 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CSAT)<\/li>\n\n\n\n<li>\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV \u0623\u0648 LTV)<\/li>\n\n\n\n<li>\u062f\u0631\u062c\u0629 \u0635\u062d\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u0646\u0634\u0637\u0648\u0646 \u064a\u0648\u0645\u064a\u0627 (DAU)<\/li>\n\n\n\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/li>\n\n\n\n<li>\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0627\u062a \u0627\u0644\u0645\u064a\u0632\u0629<\/li>\n\n\n\n<li>\u0627\u0644\u0627\u0633\u0647\u0645<\/li>\n\n\n\n<li>\u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0627\u0644\u0635\u0641\u062d\u0629<\/li>\n\n\n\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0637<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">10 \u0645\u0642\u0627\u064a\u064a\u0633 \u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h2>\n\n<p>\u062a\u062f\u0648\u0631 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062d\u0648\u0644 \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0625\u062b\u0627\u0631\u0629 \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062d\u064a\u062b \u064a\u0631\u063a\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0647\u0627 \u0644\u064a\u0633 \u0641\u0642\u0637 \u0644\u0623\u0646\u0647\u0645 \u064a\u062d\u0628\u0648\u0646 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0648\u0644\u0643\u0646 \u0623\u064a\u0636\u0627 \u0644\u0623\u0646\u0647\u0645 \u064a\u062d\u0628\u0648\u0646\u0643.  <\/p>\n\n<p>\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0623\u0643\u062b\u0631 15 \u0645\u0642\u064a\u0627\u0633\u0627 \u0641\u0639\u0627\u0644\u0627 \u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0646\u0627\u062c\u062d\u0629 \u0644\u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/p>\n\n<ol>\n<h3><\/h3><li>\u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c<\/li>\n<\/ol>\n\n<p>\u064a\u0639\u062f <a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\">\u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c<\/a> (NPS) \u0623\u062d\u062f \u0623\u0643\u062b\u0631 \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u0639\u0627\u0644\u064a\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0633\u0639\u0627\u062f\u062a\u0647\u0645. \u0625\u0646\u0647 \u0623\u064a\u0636\u0627 \u0623\u062d\u062f \u0623\u0628\u0633\u0637 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u062a\u0637\u0628\u064a\u0642\u0647\u0627. \u0627\u062c\u0645\u0639 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0633\u0624\u0627\u0644\u0647\u0645 \u0639\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u0648\u0627 \u0633\u064a\u0648\u0635\u0648\u0646 \u0628\u062e\u062f\u0645\u062a\u0643 \u0644\u0623\u0635\u062f\u0642\u0627\u0626\u0647\u0645 \u0623\u0648 \u0639\u0627\u0626\u0644\u0627\u062a\u0647\u0645 \u0623\u0648 \u0632\u0645\u0644\u0627\u0626\u0647\u0645 \u0641\u064a \u0627\u0644\u0639\u0645\u0644. \u0628\u0639\u062f \u0630\u0644\u0643 \u060c \u0627\u0637\u0644\u0628 \u0645\u0646\u0647\u0645 \u062a\u0642\u064a\u064a\u0645\u0643 \u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 \u0645\u0646 1 \u0625\u0644\u0649 10.<\/p>\n\n<p>\u0627\u0644\u0645\u0646\u062a\u0642\u062f\u0648\u0646 \u0647\u0645 \u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u064a\u0645\u0646\u062d\u0648\u0646 \u0634\u0631\u0643\u062a\u0643 \u062f\u0631\u062c\u0629 \u0645\u0646 0 \u0625\u0644\u0649 6 \u060c \u0648\u0647\u0645 \u063a\u064a\u0631 \u0631\u0627\u0636\u064a\u0646 \u062a\u0645\u0627\u0645\u0627 \u0639\u0646\u0647\u0627 \u0648\u0642\u062f \u064a\u0646\u0634\u0631\u0648\u0646 \u0634\u0627\u0626\u0639\u0627\u062a \u0639\u0646\u0647\u0627.<\/p>\n\n<p>\u062a\u0642\u0639 \u0627\u0644\u062f\u0631\u062c\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0628\u064a\u0646 7-8. \u0641\u064a \u0645\u0639\u0638\u0645 \u0627\u0644\u0623\u062d\u064a\u0627\u0646 \u060c \u0643\u0627\u0646\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645 \u0625\u064a\u062c\u0627\u0628\u064a\u0629. \u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0641\u0647\u0645 \u0644\u064a\u0633\u0648\u0627 \u0645\u062a\u062d\u0645\u0633\u064a\u0646 \u0628\u0645\u0627 \u064a\u0643\u0641\u064a \u0644\u062e\u062f\u0645\u062a\u0643 \u0644\u0644\u062a\u0648\u0635\u064a\u0629 \u0628\u0647\u0627 \u0644\u0644\u0622\u062e\u0631\u064a\u0646. \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u060c \u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0644\u062a\u0628\u062f\u064a\u0644 \u0628\u0633\u0647\u0648\u0644\u0629 \u0625\u0644\u0649 \u0645\u0646\u0627\u0641\u0633\u064a\u0643.<\/p>\n\n<p>\u0627\u0644\u0645\u0631\u0648\u062c\u0648\u0646 \u0644\u062f\u064a\u0647\u0645 \u062f\u0631\u062c\u0629 9-10 \u0648\u0647\u0645 \u062d\u0631\u064a\u0635\u0648\u0646 \u0639\u0644\u0649 \u0646\u0634\u0631 \u0627\u0644\u0643\u0644\u0645\u0629 \u0639\u0646 \u0634\u0631\u0643\u062a\u0643. \u0647\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u0627 \u0644\u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0643.<\/p>\n\n<p><strong>\u0623\u062f\u0648\u0627\u062a \u0644\u0642\u064a\u0627\u0633 NPS:<\/strong><\/p>\n\n<ul>\n<li>QuestionPro CX<\/li>\n\n\n\n<li>\u0627\u0633\u0623\u0644 \u0628\u0644\u0637\u0641<\/li>\n\n\n\n<li>Typeform<\/li>\n<\/ul>\n\n<ol start=\"2\">\n<h3><\/h3><li>\u062f\u0631\u062c\u0629 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CSAT)<\/li>\n<\/ol>\n\n<p><a href=\"https:\/\/www.questionpro.com\/customer-satisfaction.html\">\u0631\u0636\u0627<\/a> \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CSAT) \u0647\u0648 \u0645\u0624\u0634\u0631 \u0623\u062f\u0627\u0621 \u0631\u0626\u064a\u0633\u064a \u0644\u062a\u062d\u0633\u064a\u0646 \u0646\u062c\u0627\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c. \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062f\u0631\u062c\u0627\u062a \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0639\u062f \u0645\u0643\u0627\u0644\u0645\u0629 \u0647\u0627\u062a\u0641\u064a\u0629 \u0623\u0648 \u0634\u0631\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643.<\/p>\n\n<p>\u0625\u0630\u0627 \u0641\u0647\u0645\u062a \u0637\u064a\u0641 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u060c \u0641\u064a\u0645\u0643\u0646\u0643 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0625\u0628\u062f\u0627\u0639\u0627 \u0641\u064a \u062e\u064a\u0627\u0631\u0627\u062a\u0643. \u064a\u0642\u064a\u0633 CSAT \u0645\u062f\u0649 \u0633\u0647\u0648\u0644\u0629 \u0623\u0648 \u0635\u0639\u0648\u0628\u0629 \u0625\u0643\u0645\u0627\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0644\u0645\u0647\u0627\u0645 \u0645\u0639 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643. \u064a\u0645\u0643\u0646\u0647\u0645 \u0625\u0639\u0637\u0627\u0626\u0643 \u0631\u0642\u0645\u0627 \u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u062a\u0647\u0645 \u060c \u0623\u0648 \u064a\u0645\u0643\u0646\u0643 \u062a\u062e\u0635\u064a\u0635 CSAT \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0625\u0636\u0627\u0641\u0629 \u0648\u062c\u0648\u0647 \u0645\u0628\u062a\u0633\u0645\u0629 \u0623\u0648 \u0631\u0645\u0648\u0632 \u062a\u0639\u0628\u064a\u0631\u064a\u0629.<\/p>\n\n<p><strong>\u0623\u062f\u0648\u0627\u062a \u0644\u0642\u064a\u0627\u0633 CSAT<\/strong><\/p>\n\n<ul>\n<li>QuestionPro CX<\/li>\n\n\n\n<li>\u0631\u062f \u0644\u0637\u064a\u0641!<\/li>\n\n\n\n<li>\u0639\u064a\u0646 \u0627\u0644\u0637\u064a\u0631<\/li>\n<\/ul>\n\n<ol start=\"3\">\n<h3><\/h3><li>\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV \u0623\u0648 LTV)<\/li>\n<\/ol>\n\n<p>\u062a\u062d\u0633\u0628 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV \u0623\u0648 LTV) \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u062a\u062c\u0646\u064a\u0647\u0627 \u0645\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0637\u0648\u0627\u0644 \u0641\u062a\u0631\u0629 \u0627\u0634\u062a\u0631\u0627\u0643\u0647. \u064a\u0633\u0627\u0639\u062f CLV \u0641\u064a \u062d\u0633\u0627\u0628 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CAC) \u0648\u0645\u0627 \u0642\u062f \u062a\u062e\u0633\u0631\u0647 \u0625\u0630\u0627 \u0632\u0627\u062f \u0632\u0628\u062f \u0639\u0645\u064a\u0644\u0643.<\/p>\n\n<p>\u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0645\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0634\u062a\u0631\u0648\u0646 \u0641\u064a\u0647\u0627 \u060c \u0648\u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0630\u064a \u064a\u0646\u0641\u0642\u0648\u0646\u0647 \u060c \u0648\u0645\u062f\u0629 \u0628\u0642\u0627\u0626\u0647\u0645 \u0646\u0634\u0637\u064a\u0646. \u0633\u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0645\u0641\u064a\u062f \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u064a\u0644 \u0648\u0627\u062d\u062f \u0648\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u0630\u0627 \u0645\u0628\u0631\u0631\u0627.<\/p>\n\n<p><strong>\u0623\u062f\u0648\u0627\u062a \u0644\u0642\u064a\u0627\u0633 CLV:<\/strong><\/p>\n\n<ul>\n<li>QuestionPro CX<\/li>\n\n\n\n<li>\u063a\u064a\u0631 \u0645\u0631\u062a\u062f<\/li>\n\n\n\n<li>HubSpot<\/li>\n<\/ul>\n\n<ol start=\"4\">\n<h3><\/h3><li>\u062f\u0631\u062c\u0629 \u0635\u062d\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/li>\n<\/ol>\n\n<p>\u062f\u0631\u062c\u0629 \u0635\u062d\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u064a \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0644\u0644\u062a\u0646\u0628\u0624 \u0628\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0633\u064a\u0628\u0642\u0649 \u0623\u0648 \u064a\u0634\u0627\u0631\u0643 \u0623\u0648 \u064a\u062a\u063a\u064a\u0631. \u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0641\u0631\u0642 \u0646\u062c\u0627\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0633\u062f \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u0641\u0631\u064a\u0642 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n<p>\u0623\u0635\u0628\u062d\u062a \u062f\u0631\u062c\u0627\u062a \u0635\u062d\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0630\u0627\u062a \u0623\u0647\u0645\u064a\u0629 \u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u0644\u0634\u0631\u0643\u0627\u062a SaaS \u0641\u064a \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u062e\u064a\u0631\u0629. \u0630\u0644\u0643 \u0644\u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u064a\u0648\u0641\u0631 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0641\u064a\u062f\u0629 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u0645\u0646\u062a\u062c SaaS \u0627\u0644\u062e\u0627\u0635 \u0628\u0643. \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u0648\u0627 \u064a\u062d\u0635\u0644\u0648\u0646 \u0639\u0644\u0649 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u062e\u062f\u0645\u062a\u0643 \u060c \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u060c \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643.<\/p>\n\n<p>\u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u064a\u062a\u0645\u062e\u0636\u0648\u0627 \u0625\u0630\u0627 \u0644\u0645 \u064a\u062a\u062e\u0630\u0648\u0627 \u0625\u062c\u0631\u0627\u0621 \u0628\u0634\u0623\u0646 \u0645\u0646\u062a\u062c\u0643. \u064a\u0639\u062a\u0645\u062f \u0642\u064a\u0627\u0633 \u062f\u0631\u062c\u0629 \u0635\u062d\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0639\u062f\u0629 \u0639\u0648\u0627\u0645\u0644 \u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643:<\/p>\n\n<ul>\n<li>\u0635\u0641 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0639\u062a\u0645\u0627\u062f\u0627 \u0639\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0634\u0631\u0643\u062a\u0643.<\/li>\n\n\n\n<li>\u062d\u062f\u062f \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u0646\u0637\u0628\u0642 \u0639\u0644\u064a\u0647\u0627 \u062f\u0631\u062c\u0629 \u0627\u0644\u0635\u062d\u0629.<\/li>\n<\/ul>\n\n<p><strong>\u0623\u062f\u0648\u0627\u062a \u0644\u0642\u064a\u0627\u0633 \u062f\u0631\u062c\u0629 \u0635\u062d\u0629 \u0627\u0644\u0639\u0645\u064a\u0644:<\/strong><\/p>\n\n<ul>\n<li>QuestionPro CX<\/li>\n\n\n\n<li>\u062c\u0627\u0627\u0646\u0633\u0627\u064a\u062a<\/li>\n\n\n\n<li>\u0643\u0648\u0633\u062a\u064a\u0641\u064a<\/li>\n<\/ul>\n\n<ol start=\"5\">\n<h3><\/h3><li>\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u0646\u0634\u0637\u0648\u0646 \u064a\u0648\u0645\u064a\u0627 (DAU)<\/li>\n<\/ol>\n\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0634\u0631\u0643\u0627\u062a SaaS \u060c \u0641\u0625\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0646\u0634\u0637\u064a\u0646 \u064a\u0648\u0645\u064a\u0627 (DAU) \u0647\u0645 \u0625\u062c\u0645\u0627\u0644\u064a \u0639\u062f\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0645\u0646\u062a\u062c\u0643 \u064a\u0648\u0645\u064a\u0627. \u064a\u0639\u062a\u0628\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0641\u062a\u062d\u0648\u0646 \u0645\u0646\u062a\u062c\u0643 \u0648\u064a\u0646\u0638\u0631\u0648\u0646 \u0625\u0644\u064a\u0647 \u0646\u0634\u0637\u064a\u0646. \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0645\u0647\u0645 \u0628\u0634\u0643\u0644 \u062e\u0627\u0635 \u0644\u062a\u0642\u064a\u064a\u0645 \u0635\u062d\u0629 \u0645\u0646\u062a\u062c\u0643 \u0644\u0623\u0646\u0647 \u064a\u062a\u062a\u0628\u0639 \u0639\u062f\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0641\u0631\u064a\u062f\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646\u0647.<\/p>\n\n<p>\u062a\u0630\u0643\u0631 \u0623\u0646 \u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0646\u0634\u0637 \u0627\u0644\u064a\u0648\u0645\u064a \u0644\u0627 \u064a\u0639\u0631\u0636 \u0633\u0648\u0649 \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0641\u062a\u062d\u0648\u0646 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u064a\u0634\u0627\u0647\u062f\u0648\u0646\u0647. \u064a\u0645\u0643\u0646\u0643 \u062a\u0648\u0642\u0639 \u0627\u0631\u062a\u0641\u0627\u0639 \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0639\u0646\u062f \u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c 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\u0627\u0644\u062e\u0627\u0635 \u0628\u0643. \u064a\u062a\u064a\u062d \u0644\u0643 \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u062a\u062d\u062f\u064a\u062f \u0645\u0642\u062f\u0627\u0631 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0627\u0644\u062a\u064a \u064a\u062a\u0644\u0642\u0627\u0647\u0627 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0641\u064a \u0648\u0642\u062a \u0645\u0639\u064a\u0646.<\/p>\n\n<p>Google Analytics \u0647\u0648 \u0623\u0628\u0633\u0637 \u0637\u0631\u064a\u0642\u0629 \u0644\u062a\u062a\u0628\u0639 \u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0627\u0644\u0635\u0641\u062d\u0629. \u0633\u062a\u0648\u0641\u0631 \u0644\u0643 \u0645\u0639\u0638\u0645 \u0623\u062f\u0648\u0627\u062a \u062a\u062a\u0628\u0639 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0647\u0630\u0647 \u0627\u0644\u0645\u064a\u0632\u0629 \u0645\u062c\u0627\u0646\u0627.<\/p>\n\n<ol start=\"10\">\n<h3><\/h3><li>\u0645\u0639\u062f\u0644 \u0627\u0644\u062e\u0644\u0637<\/li>\n<\/ol>\n\n<p>\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628 \u0647\u0648 \u0639\u062f\u062f \u0639\u0645\u0644\u0627\u0621 SaaS \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0648\u0642\u0641\u0648\u0646 \u0639\u0646 \u0627\u0644\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a\u0647\u0645 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a. \u062a\u0642\u062f\u0631 ProfitWell \u0623\u0646 \u0645\u062a\u0648\u0633\u0637 \u0645\u0639\u062f\u0644 \u0632\u0628\u062f SaaS \u064a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646 3\u066a \u0648 8\u066a.<\/p>\n\n<p>\u0644\u062d\u0633\u0627\u0628 \u0645\u0639\u062f\u0644 \u0632\u0628\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0642\u0633\u0645 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062e\u0636\u0628\u064a\u0646 \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0627\u0643\u062a\u0633\u0628\u062a\u0647\u0645 \u0641\u064a \u0628\u062f\u0627\u064a\u0629 \u0627\u0644\u0641\u062a\u0631\u0629. \u062b\u0645 \u064a\u062a\u0645 \u062d\u0633\u0627\u0628 \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0628\u0636\u0631\u0628 \u0647\u0630\u0627 \u0627\u0644\u0645\u0628\u0644\u063a \u0641\u064a 100.<\/p>\n\n<p>\u0645\u0646 \u0637\u0628\u064a\u0639\u0629 \u0623\u064a \u0639\u0645\u0644 \u062a\u062c\u0627\u0631\u064a \u0623\u0646 \u064a\u062a\u062e\u0644\u0649 \u0628\u0639\u0636 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0646 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0644\u0623\u0633\u0628\u0627\u0628 \u0645\u062a\u0646\u0648\u0639\u0629. \u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0625\u0630\u0627 \u0641\u0642\u062f\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u060c \u0641\u0633\u0648\u0641 \u062a\u0641\u0634\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0643 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0645\u0627 \u060c \u0645\u0645\u0627 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0642\u062f\u0631\u0629 \u0634\u0631\u0643\u062a\u0643 \u0639\u0644\u0649 \u0627\u0644\u0628\u0642\u0627\u0621. \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0633\u0628\u0628 \u0641\u064a \u0623\u0646\u0647 \u0645\u0646 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0628\u0645\u0643\u0627\u0646 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u062f\u0646\u0649.<\/p>\n\n<p><strong>\u0623\u062f\u0648\u0627\u062a \u0644\u0642\u064a\u0627\u0633 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0637<\/strong><\/p>\n\n<ol>\n<li>QuestionPro CX<\/li>\n\n\n\n<li>\u0647\u0648\u062a\u062c\u0627\u0631<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">\u0627\u0633\u062a\u0646\u062a\u0627\u062c<\/h2>\n\n<p>\u0644\u0644\u062a\u0644\u062e\u064a\u0635 \u060c \u064a\u0639\u062f \u062a\u062a\u0628\u0639 \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0645\u0631\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0646\u062c\u0627\u062d\u0643. \u0625\u0646 \u0641\u0647\u0645 \u0643\u064a\u0641 \u0648\u0644\u0645\u0627\u0630\u0627 \u064a\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0639 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0648\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0633\u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u062d\u0633\u064a\u0646. \u062a\u0630\u0643\u0631 \u0623\u0646\u0647\u0645 \u0633\u064a\u0630\u0647\u0628\u0648\u0646 \u0625\u0644\u0649 \u0645\u0646\u0627\u0641\u0633\u064a\u0643 \u0625\u0630\u0627 \u0644\u0645 \u062a\u0642\u062f\u0645 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 \u0631\u0627\u0626\u0639\u0629.<\/p>\n\n<p>QuestionPro \u0647\u0648 \u0628\u0631\u0646\u0627\u0645\u062c \u0645\u0633\u062d \u0648\u0645\u0646\u0635\u0629 \u0628\u062d\u062b\u064a\u0629 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0641\u064a \u062c\u0645\u0639 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646.<\/p>\n\n<p>\u064a\u062a\u064a\u062d \u0644\u0643 QuestionPro CX \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c (NPS) \u0648\u062f\u0631\u062c\u0629 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CSAT) <a href=\"https:\/\/www.questionpro.com\/blog\/ar\/customer-effort-score-4\/\">\u0648\u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644<\/a> (CES) \u0644\u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CES).<\/p>\n\n<p>\u064a\u0645\u0646\u062d\u0643 QuestionPro CX \u062d\u0632\u0627\u0645 \u0623\u062f\u0648\u0627\u062a CX \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0628\u062a\u0643\u0627\u0631\u0627 \u0648\u0633\u0647\u0648\u0644\u0629 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0644\u0644\u0628\u062d\u062b \u060c \u062d\u062a\u0649 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627. \u0625\u0646\u0647 \u0645\u0635\u0645\u0645 \u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0639\u0644\u0649 \u062a\u062d\u0648\u064a\u0644 \u0639\u0645\u0644\u0627\u0626\u0643 \u0625\u0644\u0649 \u062f\u0639\u0627\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n\n<p><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><button>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f<\/button><\/a> <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><button>\u0639\u0646 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0634\u0631\u064a\u0627\u0646 \u0627\u0644\u062d\u064a\u0627\u0629 \u0644\u0623\u064a \u0639\u0645\u0644 \u0647\u0648 \u062f\u0627\u0626\u0645\u0627 \u0639\u0645\u0644\u0627\u0621 \u0633\u0639\u062f\u0627\u0621. \u0647\u0645 \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u062f\u0627\u0641\u0639\u0629 \u0648\u0631\u0627\u0621 \u0646\u0645\u0648 \u0648\u0646\u062c\u0627\u062d \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0642\u0628 \u0645\u0634\u0627\u0631\u0643\u0629 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