{"id":794101,"date":"2019-07-04T22:15:33","date_gmt":"2019-07-04T22:15:33","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%d8%aa%d8%ad%d9%81%d9%8a%d8%b2-%d8%a7%d9%84%d9%85%d9%88%d8%b8%d9%81-%d8%a7%d9%84%d8%af%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d9%83%d8%a7%d9%85%d9%84\/"},"modified":"2023-05-26T04:07:41","modified_gmt":"2023-05-26T04:07:41","slug":"%d8%aa%d8%ad%d9%81%d9%8a%d8%b2-%d8%a7%d9%84%d9%85%d9%88%d8%b8%d9%81-%d8%a7%d9%84%d8%af%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d9%83%d8%a7%d9%85%d9%84","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ar\/%d8%aa%d8%ad%d9%81%d9%8a%d8%b2-%d8%a7%d9%84%d9%85%d9%88%d8%b8%d9%81-%d8%a7%d9%84%d8%af%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d9%83%d8%a7%d9%85%d9%84\/","title":{"rendered":"\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0648\u0638\u0641: \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0643\u0627\u0645\u0644"},"content":{"rendered":"\n<p>\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0647\u0648 \u062c\u0627\u0646\u0628 \u062d\u0627\u0633\u0645 \u0641\u064a \u0623\u064a \u0645\u0646\u0638\u0645\u0629 \u0646\u0627\u062c\u062d\u0629. \u0625\u0646\u0647\u0627 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u062f\u0627\u0641\u0639\u0629 \u0627\u0644\u062a\u064a \u062a\u062f\u0641\u0639 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0646\u062d\u0648 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0645 \u060c \u0648\u0627\u0644\u062a\u064a \u0628\u062f\u0648\u0631\u0647\u0627 \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645.<\/p>\n\n<p>\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u060c \u0633\u0646\u0646\u0627\u0642\u0634 \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u060c \u0648\u0646\u0632\u0648\u062f\u0643 \u0628\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0648\u0641\u0639\u0627\u0644\u0629 \u0644\u062a\u0639\u0632\u064a\u0632\u0647 \u060c \u0648\u0646\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0644\u0641\u0631\u064a\u0642\u0643.<\/p>\n\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0641\u0647\u0631\u0633 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/p>\n\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n \t<li><a href=\"#what_is_employee_motivation?\">\u0645\u0627 \u0647\u0648 \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0648\u0638\u0641\u061f<\/a><\/li>\n\t<li><a href=\"#types_of_employee_motivation\">\u0623\u0646\u0648\u0627\u0639 \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646<\/a><\/li>\n\t<li><a href=\"#the_importance_of_employee_motivation\">\u0623\u0647\u0645\u064a\u0629 \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646<\/a><\/li>\n\t<li><a href=\"#top_10_ways_to_motivate_employees\">\u0623\u0641\u0636\u0644 10 \u0637\u0631\u0642 \u0644\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646<\/a><\/li>\n\t<li><a href=\"#herzberg's_employee_motivation_theory\">\u0646\u0638\u0631\u064a\u0629 \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0648\u0638\u0641 \u0641\u064a \u0647\u064a\u0631\u0632\u0628\u0631\u062c<\/a><\/li>\n\t<li><a href=\"#how_to_use_Herzberg's_theory_in_practice?\">\u0643\u064a\u0641 \u062a\u0633\u062a\u062e\u062f\u0645 \u0646\u0638\u0631\u064a\u0629 \u0647\u064a\u0631\u0632\u0628\u0631\u062c \u0641\u064a \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0629\u061f<\/a><\/li>\n\t<li><a href=\"#conclusion\">\u0627\u0633\u062a\u0646\u062a\u0627\u062c<\/a><\/li>\n<\/ol>\n<\/div>\n\n<h2 class=\"wp-block-heading\">\u0645\u0627 \u0647\u0648 \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0648\u0638\u0641\u061f<\/h2>\n\n<p>\u0641\u064a \u0642\u0644\u0628 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0648\u0638\u0641 \u064a\u0643\u0645\u0646 \u0627\u0644\u062f\u0627\u0641\u0639 &#8211; \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062d\u0645\u0627\u0633 \u0648\u0627\u0644\u0637\u0627\u0642\u0629 \u0648\u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0648\u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0627\u0644\u0630\u064a \u064a\u062c\u0644\u0628\u0647 \u0627\u0644\u0645\u0648\u0638\u0641 \u0625\u0644\u0649 \u062f\u0648\u0631\u0647 \u064a\u0648\u0645\u064a\u0627.<\/p>\n\n<p>\u0623\u0635\u0644 \u0643\u0644\u0645\u0629 &#8220;\u0627\u0644\u062f\u0627\u0641\u0639&#8221; \u064a\u0623\u062a\u064a \u0645\u0646 \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0644\u0627\u062a\u064a\u0646\u064a\u0629 &#8220;<em>\u0645\u0648\u0641\u064a\u0631<\/em>&#8220;\u060c \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a &#8220;\u0627\u0644\u062a\u062d\u0631\u0643&#8221;. \u064a\u0631\u062a\u0628\u0637 \u0627\u0644\u062f\u0627\u0641\u0639 \u0628\u0637\u0628\u064a\u0639\u062a\u0647 \u0628\u0627\u0644\u0633\u0644\u0648\u0643 \u060c \u0648\u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0631\u062c\u0648\u0629 \u060c \u064a\u062c\u0628 \u062a\u0633\u062e\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0633\u0644\u0648\u0643 \u0648\u062a\u0648\u062c\u064a\u0647\u0647 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644. \u0627\u0644\u062f\u0627\u0641\u0639 \u0647\u0648 \u0645\u062d\u0631\u0643 \u062d\u0627\u0633\u0645 \u0644\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0645\u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u0644 \u060c \u0648\u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u0632\u0631\u0627\u0639\u062a\u0647 \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u064a\u0647 \u0647\u0648 \u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0645\u062b\u0644.<\/p>\n<h2 id=\"types_of_employee_motivation\" class=\"blankurl\">\u0623\u0646\u0648\u0627\u0639 \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646<\/h2>\n\n<p><span style=\"font-weight: 400;\">\u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0625\u0644\u0649 \u0641\u0647\u0645 \u062d\u0642\u064a\u0642\u0629 \u0623\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0644\u064a\u0633\u0648\u0627 \u0645\u0633\u062a\u0646\u0633\u062e\u064a\u0646. \u0647\u0645 \u0623\u0641\u0631\u0627\u062f \u0644\u062f\u064a\u0647\u0645 \u0633\u0645\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u060c \u0641\u0625\u0646 \u062a\u062d\u0641\u064a\u0632 \u0645\u0648\u0638\u0641\u064a\u0643 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0633\u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0627\u0643\u062a\u0633\u0627\u0628 \u0641\u0647\u0645 \u0623\u0639\u0645\u0642 \u0644\u0623\u0646\u0648\u0627\u0639 \u0648\u0637\u0631\u0642 \u0627\u0644\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u0644\u0630\u0644\u0643 \u060c \u0633\u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u062a\u0635\u0646\u064a\u0641 \u0645\u0648\u0638\u0641\u064a\u0643 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0648\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0646\u0648\u0639 \u0627\u0644\u0635\u062d\u064a\u062d \u0645\u0646 \u0627\u0644\u062a\u062d\u0641\u064a\u0632 \u0644\u0632\u064a\u0627\u062f\u0629 \u0645\u0633\u062a\u0648\u0649 <\/span><a href=\"https:\/\/www.questionpro.com\/workforce\/employee-engagement.html\">\n  <span style=\"font-weight: 400;\">\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646<\/span>\n<\/a><span style=\"font-weight: 400;\">  \u0648\u0627\u0644\u0631\u0636\u0627 <a href=\"https:\/\/www.questionpro.com\/blog\/job-satisfaction\/\">\u0627\u0644\u0648\u0638\u064a\u0641\u064a<\/a> \u0644\u0644\u0645\u0648\u0638\u0641\u064a\u0646. \u064a\u0633\u062a\u062c\u064a\u0628 \u0628\u0639\u0636 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0644\u0644\u062f\u0627\u0641\u0639 \u0627\u0644\u062f\u0627\u062e\u0644\u064a \u060c \u0628\u064a\u0646\u0645\u0627 \u0642\u062f \u064a\u0633\u062a\u062c\u064a\u0628 \u0627\u0644\u0628\u0639\u0636 \u0627\u0644\u0622\u062e\u0631 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0644\u0644\u062f\u0627\u0641\u0639 \u0627\u0644\u062e\u0627\u0631\u062c\u064a.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u064a\u062f\u0648\u0631 \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0648\u0638\u0641 \u062d\u0648\u0644 \u0645\u062f\u0649 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0645\u0648\u0638\u0641 \u062c\u0646\u0628\u0627 \u0625\u0644\u0649 \u062c\u0646\u0628 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0645\u062f\u0649 \u0634\u0639\u0648\u0631\u0647 \u0628\u0627\u0644\u062a\u0645\u0643\u064a\u0646. \u0627\u0644\u062f\u0627\u0641\u0639 \u0647\u0648 \u0645\u0646 \u0646\u0648\u0639\u064a\u0646:<\/span><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/02\/types-of-employee-motivation.jpg\" alt=\"\"\/><\/figure>\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062f\u0627\u0641\u0639 \u0627\u0644\u062c\u0648\u0647\u0631\u064a<\/h3>\n\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u062f\u0627\u0641\u0639 \u0627\u0644\u062c\u0648\u0647\u0631\u064a \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u0641\u0631\u062f \u0645\u062f\u0641\u0648\u0639 \u0645\u0646 \u0627\u0644\u062f\u0627\u062e\u0644. \u0644\u062f\u064a\u0647 \u0627\u0644\u0631\u063a\u0628\u0629 \u0641\u064a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062c\u064a\u062f \u0641\u064a \u0645\u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u0644 \u0644\u0623\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0646\u0638\u0627\u0645 \u0645\u0639\u062a\u0642\u062f\u0627\u062a\u0647.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u0639\u0627\u062f\u0629 \u0645\u0627 \u062a\u0643\u0648\u0646 \u0645\u0639\u062a\u0642\u062f\u0627\u062a \u0627\u0644\u0641\u0631\u062f \u0627\u0644\u0639\u0645\u064a\u0642\u0629 \u0627\u0644\u062c\u0630\u0648\u0631 \u0647\u064a \u0623\u0642\u0648\u0649 \u0639\u0627\u0645\u0644 \u062a\u062d\u0641\u064a\u0632\u064a. \u064a\u0638\u0647\u0631 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0635\u0641\u0627\u062a \u0645\u0634\u062a\u0631\u0643\u0629 \u0645\u062b\u0644 \u0627\u0644\u0642\u0628\u0648\u0644 \u0648\u0627\u0644\u0641\u0636\u0648\u0644 \u0648\u0627\u0644\u0634\u0631\u0641 \u0648\u0627\u0644\u0631\u063a\u0628\u0629 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u0623\u0638\u0647\u0631\u062a \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0623\u0646 \u0627\u0644\u062b\u0646\u0627\u0621 \u064a\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062f\u0627\u0641\u0639 \u0627\u0644\u062c\u0648\u0647\u0631\u064a \u060c \u0648\u0643\u0630\u0644\u0643 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/ar\/%d9%85%d9%84%d8%a7%d8%ad%d8%b8%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d9%88%d8%b8%d9%81-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a3%d8%b3%d8%a6%d9%84%d8%a9-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%b7\/\"><span style=\"font-weight: 400;\">\u0631\u062f\u0648\u062f \u0641\u0639\u0644 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646<\/span> \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629\n  \n<\/a><span style=\"font-weight: 400;\">. \u0644\u0630\u0644\u0643 \u0625\u0630\u0627 \u0643\u0646\u062a \u0645\u062f\u064a\u0631\u0627 \u0623\u0648 \u0645\u0634\u0631\u0641\u0627 \u0623\u0648 \u0641\u064a \u062f\u0648\u0631 \u0642\u064a\u0627\u062f\u064a \u060c \u0641\u064a\u0631\u062c\u0649 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u062a\u0639\u0645\u062f\u0627 \u0641\u064a \u0645\u0644\u0627\u062d\u0638\u0627\u062a\u0643 \u0623\u0648 \u0645\u062f\u062d\u0643. \u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646\u0647\u0627 \u062a\u0645\u0643\u064a\u0646\u064a\u0629 \u0648\u0623\u0646 \u0645\u0648\u0638\u0641\u064a\u0643 \u064a\u0641\u0647\u0645\u0648\u0646 \u062a\u0648\u0642\u0639\u0627\u062a\u0643.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062f\u0627\u0641\u0639 \u0627\u0644\u062e\u0627\u0631\u062c\u064a<\/h3>\n\n<p>\u0628\u062f\u0644\u0627 \u0645\u0646 \u0630\u0644\u0643 \u060c \u064a\u0639\u0646\u064a \u0627\u0644\u062f\u0627\u0641\u0639 \u0627\u0644\u062e\u0627\u0631\u062c\u064a \u0623\u0646 \u062f\u0627\u0641\u0639 \u0627\u0644\u0641\u0631\u062f \u064a\u062a\u0645 \u062a\u062d\u0641\u064a\u0632\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0639\u0648\u0627\u0645\u0644 \u062e\u0627\u0631\u062c\u064a\u0629 &#8211; \u0627\u0644\u0645\u0643\u0627\u0641\u0622\u062a \u0648\u0627\u0644\u062a\u0642\u062f\u064a\u0631. \u0644\u0630\u0644\u0643 \u060c \u0642\u062f \u0644\u0627 \u064a\u062a\u0645 \u062a\u062d\u0641\u064a\u0632 \u0628\u0639\u0636 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u062f\u0627\u062e\u0644\u064a\u0627 \u0623\u0628\u062f\u0627 \u060c \u0648\u0644\u0646 \u064a\u0639\u0645\u0644 \u0645\u0639\u0647\u0645 \u0633\u0648\u0649 \u0627\u0644\u062f\u0627\u0641\u0639 \u0627\u0644\u062e\u0627\u0631\u062c\u064a \u0644\u0625\u0646\u062c\u0627\u0632 \u0627\u0644\u0645\u0647\u0627\u0645.<\/p>\n\n<p>\u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643 \u060c \u062a\u0642\u0648\u0644 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0625\u0646 \u0627\u0644\u0645\u0643\u0627\u0641\u0622\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0639\u0632\u0632 \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u062d\u064a\u0627\u0646 \u0631\u063a\u0628\u0629 \u0627\u0644\u0634\u062e\u0635 \u0641\u064a \u062a\u0639\u0644\u0645 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0647\u0627\u0631\u0627\u062a \u062c\u062f\u064a\u062f\u0629. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643 \u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0643\u0627\u0641\u0622\u062a \u0645\u062b\u0644 \u0627\u0644\u0645\u0643\u0627\u0641\u0622\u062a \u0648\u0627\u0644\u0627\u0645\u062a\u064a\u0627\u0632\u0627\u062a \u0648\u0627\u0644\u062c\u0648\u0627\u0626\u0632 \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643 \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0623\u0648 \u062a\u0642\u062f\u064a\u0645 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0645\u0644\u0645\u0648\u0633\u0629.<\/p>\n\n<h2 id=\"the_importance_of_employee_motivation\" class=\"blankurl\">\u0623\u0647\u0645\u064a\u0629 \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646<\/h2>\n\n<p>\u0648\u0641\u0642\u0627 \u0644\u0639\u0644\u0645\u0627\u0621 \u0627\u0644\u0646\u0641\u0633 \u060c \u0641\u0625\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0630\u0627\u062a \u0647\u0648 \u0634\u064a\u0621 \u0625\u0646\u0633\u0627\u0646\u064a \u0644\u0644\u063a\u0627\u064a\u0629. \u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643 \u060c \u0645\u0646 \u0637\u0628\u064a\u0639\u062a\u0646\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0631\u0639\u0627\u064a\u0629 \u0634\u064a\u0621 \u0645\u0627 \u0648\u0631\u0624\u064a\u062a\u0647 \u064a\u0632\u062f\u0647\u0631. \u0625\u0646\u0647 \u064a\u0646\u0637\u0628\u0642 \u0639\u0644\u0649 \u0645\u0639\u0638\u0645 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u062a\u064a \u0646\u0642\u0648\u0645 \u0628\u0647\u0627 \u0641\u064a \u062d\u064a\u0627\u062a\u0646\u0627 \u0627\u0644\u064a\u0648\u0645\u064a\u0629. \u0648\u0645\u0646 \u062b\u0645 \u060c \u0641\u0625\u0646 \u0647\u0630\u0627 \u0635\u062d\u064a\u062d \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0643\u0644 \u0645\u0646 \u0627\u0644\u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0645\u062c\u062a\u0645\u0639\u064a\u0629.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/07\/employee-motivation-importance.jpg\" alt=\"\"\/><\/figure>\n\n<p>\u0645\u0645\u0627 \u0644\u0627 \u0634\u0643 \u0641\u064a\u0647 \u0623\u0646 \u0627\u0644\u062f\u0627\u0641\u0639 \u064a\u0644\u0639\u0628 \u0639\u0627\u0645\u0644\u0627 \u0645\u0647\u0645\u0627 \u062c\u062f\u0627 \u0641\u064a \u062d\u064a\u0627\u0629 \u0627\u0644\u0625\u0646\u0633\u0627\u0646. \u0644\u0630\u0644\u0643 \u060c \u064a\u0623\u062e\u0630 \u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 \u0627\u0644\u0645\u062a\u062d\u0645\u0633\u0648\u0646 \u0632\u0645\u0627\u0645 \u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0629 \u060c \u0648\u0647\u0645 \u062d\u0631\u064a\u0635\u0648\u0646 \u0639\u0644\u0649 \u062a\u062d\u0645\u0644 \u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629 \u060c \u0648\u0647\u0645 \u0645\u0628\u062a\u0643\u0631\u0648\u0646 \u0648\u0645\u0628\u062a\u0643\u0631\u0648\u0646.<\/p>\n\n<p>\u064a\u0636\u0645\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 \u0627\u0644\u0645\u062a\u062d\u0645\u0633\u0648\u0646:<\/p>\n\n<ul>\n<li><span style=\"font-weight: 400;\">\u0647\u0646\u0627\u0643 \u062c\u0648 \u0625\u064a\u062c\u0627\u0628\u064a \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0632\u0645\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644 \u0633\u0639\u062f\u0627\u0621 \u0648\u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0627\u0644\u0623\u0645\u0627\u0646 \u0641\u064a \u0627\u0644\u0639\u0645\u0644<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0633\u0639\u062f\u0627\u0621<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u064a\u062d\u0642\u0642\u0648\u0646 \u062f\u0627\u0626\u0645\u0627 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644 \u0645\u0646 \u0646\u0638\u0631\u0627\u0626\u0647\u0645<\/span><\/li>\n<\/ul>\n\n<p><span style=\"font-weight: 400;\">\u0644\u0630\u0644\u0643 \u060c \u064a\u0644\u0639\u0628 \u0627\u0644\u062f\u0627\u0641\u0639 \u0639\u0627\u0645\u0644\u0627 \u0645\u0647\u0645\u0627 \u0644\u0644\u063a\u0627\u064a\u0629 \u0648\u064a\u0636\u0645\u0646 \u0628\u0642\u0627\u0621 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0646\u0634\u0637\u064a\u0646 \u0648\u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 \u0628\u0623\u0641\u0636\u0644 \u0645\u0627 \u0644\u062f\u064a\u0647\u0645 \u0641\u064a \u0645\u0624\u0633\u0633\u062a\u0647\u0645. \u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643 \u060c \u064a\u0624\u062f\u064a \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0639\u0627\u0644\u064a \u0645\u0646 \u0627\u0644\u062a\u062d\u0641\u064a\u0632 \u0625\u0644\u0649 \u0627\u0646\u062e\u0641\u0627\u0636 \u0645\u0633\u062a\u0648\u0649  <\/span>\u0645\u0639\u062f\u0644 \u062f\u0648\u0631\u0627\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 . <\/p>\n\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0627\u0644\u0642\u0633\u0645 \u0627\u0644\u062a\u0627\u0644\u064a \u060c \u0633\u062a\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 10 \u0637\u0631\u0642 \u0628\u0633\u064a\u0637\u0629 \u0644\u062a\u062d\u0641\u064a\u0632 \u0645\u0648\u0638\u0641\u064a\u0643. \u062a\u0648\u0636\u062d \u0641\u0648\u0631\u0628\u0633 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0639\u0627\u0645\u0644\u0627 \u062d\u0627\u0633\u0645\u0627 \u0622\u062e\u0631 \u0644\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0648\u0647\u0648 \u0641\u0647\u0645 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 <a href=\"https:\/\/www.questionpro.com\/blog\/difference-employee-engagement-employee-motivation\/\">\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u0645\u0634\u0627\u0631\u0643\u062a\u0647\u0645<\/a>. \u0625\u0646 \u0628\u0630\u0644 \u062c\u0647\u062f \u0644\u0641\u0647\u0645 \u0627\u0644\u0641\u0631\u0642 \u0633\u064a\u0624\u062f\u064a \u060c \u0645\u0631\u0629 \u0623\u062e\u0631\u0649 \u060c \u0625\u0644\u0649 \u0627\u0646\u062e\u0641\u0627\u0636 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062f\u0648\u0631\u0627\u0646.<\/span><\/p>\n\n<h2 id=\"top_10_ways_to_motivate_employees\" class=\"blankurl\">\u0623\u0641\u0636\u0644 10 \u0637\u0631\u0642 \u0644\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646<\/h2>\n\n<p>\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0628\u062d\u062b \u0639\u0646 \u0637\u0631\u0642 \u0644\u062a\u062d\u0641\u064a\u0632 \u0645\u0648\u0638\u0641\u064a\u0643 \u0641\u064a \u0627\u0644\u0639\u0645\u0644 \u060c \u0641\u0625\u0644\u064a\u0643 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062e\u0645\u0633 \u0627\u0644\u0628\u0633\u064a\u0637\u0629 \u0644\u0625\u0646\u062c\u0627\u062d\u0647\u0627:<\/p>\n\n<ol>\n<li>\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646: <span style=\"font-weight: 400;\"> \u0627\u0633\u062a\u062e\u062f\u0645 \u0628\u0631\u0646\u0627\u0645\u062c \u0623\u0648 \u0645\u0646\u0635\u0629 \u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646.<\/span> <b><\/b><\/li>\n\n\n\n<li><b>\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0631\u0636\u0627 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646:<\/b><span style=\"font-weight: 400;\">  \u064a\u0639\u062a\u0645\u062f \u0631\u0636\u0627 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0645\u062b\u0644 \u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u0631 \u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643. \u0627\u062c\u0631\u0627\u0621  <\/span>\u0633\u062a\u0633\u0627\u0639\u062f <a href=\"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d8%b3%d8%aa%d8%a8%d9%8a%d8%a7%d9%86-%d8%b1%d8%b6%d8%a7-%d8%a7%d9%84%d9%85%d9%88%d8%b8%d9%81%d9%8a%d9%86-30-%d8%b3%d8%a4%d8%a7%d9%84%d8%a7%d9%8b-%d9%84%d9%84%d9%86%d8%ac%d8%a7%d8%ad\/\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0636\u0627 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646<\/span>\n  \n<\/a><span style=\"font-weight: 400;\"> \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0639\u0648\u0627\u0645\u0644 \u0639\u062f\u0645 \u0627\u0644\u0631\u0636\u0627 \u0648\u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u064a\u0647\u0627.<\/span><\/li>\n\n\n\n<li><b>\u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0641:<\/b><span style=\"font-weight: 400;\"> \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0641 \u0639\u0644\u0649 \u062e\u0644\u0642 \u0631\u0627\u0628\u0637\u0629 \u0635\u062d\u064a\u0629 \u0628\u064a\u0646 \u0635\u0627\u062d\u0628 \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646.<\/span><\/li>\n\n\n\n<li><b>\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0643\u0627\u0641\u0622\u062a \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629:<\/b><span style=\"font-weight: 400;\">  \u0627\u0644\u0645\u0643\u0627\u0641\u0622\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u062a\u062a\u0644\u0627\u0634\u0649 \u0628\u0633\u0631\u0639\u0629 \u0643\u0628\u064a\u0631\u0629. \u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u062d\u0641\u064a\u0632 \u0645\u0648\u0638\u0641\u064a\u0643 \u0645\u0646 \u0627\u0644\u062f\u0627\u062e\u0644.<\/span><\/li>\n\n\n\n<li><b>\u0627\u0644\u062d\u0643\u0645 \u0627\u0644\u0630\u0627\u062a\u064a \u0648\u0644\u064a\u0633 \u0627\u0644\u0628\u064a\u0631\u0648\u0642\u0631\u0627\u0637\u064a\u0629:<\/b><span style=\"font-weight: 400;\">  \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062c\u0632\u0626\u064a\u0629 \u0647\u064a \u0623\u0633\u0648\u0623 \u0634\u064a\u0621 \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0647 \u0643\u0645\u062f\u064a\u0631. \u0625\u0630\u0627 \u0643\u0646\u062a \u0642\u062f \u0648\u0638\u0641\u062a \u0623\u0634\u062e\u0627\u0635\u0627 \u064a\u062a\u0645\u062a\u0639\u0648\u0646 \u0628\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0647\u0627\u0631\u0627\u062a \u0645\u0639\u064a\u0646\u0629 \u060c \u0641\u062f\u0639\u0647\u0645 \u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u0639\u0645\u0644\u0647\u0645 \u060c \u0648\u0643\u0646 \u0645\u064a\u0633\u0631\u0627 \u0648\u0644\u064a\u0633 \u062f\u064a\u0643\u062a\u0627\u062a\u0648\u0631\u0627.<\/span><\/li>\n\n\n\n<li><b>\u062e\u0644\u0642 \u0628\u064a\u0626\u0629 \u0639\u0645\u0644 \u0645\u0630\u0647\u0644\u0629:<\/b><span style=\"font-weight: 400;\"> \u062e\u0644\u0642 \u062c\u0648 \u062c\u064a\u062f \u0633\u064a\u062d\u0641\u0632 \u0645\u0648\u0638\u0641\u064a\u0643.<\/span><\/li>\n\n\n\n<li><b>\u0643\u0646 \u0635\u0627\u062d\u0628 \u0631\u0624\u064a\u0629:<\/b><span style=\"font-weight: 400;\">  \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0645\u0639 \u0627\u0644\u0631\u0624\u064a\u0629. \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 \u0625\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0623\u0646 \u062c\u0647\u0648\u062f\u0647\u0645 \u062a\u0642\u0648\u062f \u0634\u064a\u0626\u0627 \u0645\u0647\u0645\u0627. \u0625\u0646\u0647\u0645 \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0648\u062c\u0647\u062a\u0647\u0645 \u060c \u0648\u0627\u0644\u0623\u0647\u0645 \u0645\u0646 \u0630\u0644\u0643 \u060c \u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0630\u064a \u0633\u064a\u0623\u062e\u0630\u0647\u0645 \u0625\u0644\u0649 \u0647\u0646\u0627\u0643.<\/span><\/li>\n\n\n\n<li><b>\u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0645\u0627\u0633 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u0627\u0644\u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a:  <\/b><span style=\"font-weight: 400;\">\u0627\u0644\u0622\u0646 \u0628\u0639\u062f \u0623\u0646 \u0623\u062c\u0631\u064a\u062a \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0631\u0623\u064a \u060c \u062a\u0644\u0642\u064a\u062a \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0645\u0646 \u0645\u0648\u0638\u0641\u064a\u0643. \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u0627\u0644\u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0648\u0627\u0644\u062a\u0638\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u0637\u0631\u062d\u0648\u0647\u0627 \u0633\u062a\u0646\u0638\u0631 \u0641\u064a\u0647\u0627 \u0648\u062a\u0639\u0627\u0644\u062c\u0647\u0627 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628.<\/span><\/li>\n\n\n\n<li><b>\u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0648\u0638\u064a\u0641\u064a:<\/b><span style=\"font-weight: 400;\">  \u064a\u0639\u062f \u0648\u062c\u0648\u062f \u062e\u0637\u0629 \u0644\u0644\u0646\u0645\u0648 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0645\u0639 \u0627\u0644\u0623\u062f\u0648\u0627\u0631 \u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u0629 \u0628\u0648\u0636\u0648\u062d \u0623\u0645\u0631\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0644\u0645\u0648\u0638\u0641\u064a\u0646. \u0644\u0630\u0644\u0643 \u060c \u062a\u0623\u0643\u062f \u0645\u0646 \u0627\u0644\u062c\u0644\u0648\u0633 \u0645\u0639 \u0643\u0644 \u0645\u0648\u0638\u0641 \u0648\u0627\u0644\u062a\u0648\u0635\u0644 \u0625\u0644\u0649 \u062e\u0637\u0629 \u0645\u0647\u0646\u064a\u0629 \u0634\u0641\u0627\u0641\u0629 \u0648\u064a\u062a\u0645 \u062a\u0648\u0635\u064a\u0644\u0647\u0627 \u0628\u0648\u0636\u0648\u062d.<\/span><\/li>\n\n\n\n<li><b>\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0645\u0631\u0648\u0646\u0629:<\/b> \u0644\u064a\u0633 \u0643\u0644 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0645\u062a\u0634\u0627\u0628\u0647\u064a\u0646. \u0644\u0630\u0644\u0643 \u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0633\u0645\u062d \u0628\u0628\u0639\u0636 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0641\u064a \u062d\u062f\u0648\u062f \u0627\u0644\u0645\u0639\u0642\u0648\u0644 \u060c \u0648\u0633\u064a\u0643\u0648\u0646 \u0645\u0648\u0638\u0641\u0648\u0643 \u0633\u0639\u062f\u0627\u0621 \u0648\u0645\u062a\u062d\u0645\u0633\u064a\u0646.<\/li>\n<\/ol>\n\n<h2 id=\"herzberg's_employee_motivation_theory\" class=\"blankurl\">\u0646\u0638\u0631\u064a\u0629 \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0648\u0638\u0641 \u0641\u064a \u0647\u064a\u0631\u0632\u0628\u0631\u062c<\/h2>\n\n<p>\u062a\u0642\u0648\u0644 \u0646\u0638\u0631\u064a\u0629 \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0644\u0647\u064a\u0631\u0632\u0628\u0631\u063a \u060c \u0623\u0648 \u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u060c \u0625\u0646 \u0647\u0646\u0627\u0643 \u0639\u0627\u0645\u0644\u064a\u0646 \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639\u0647\u0645\u0627 \u0644\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u062a\u062d\u0641\u064a\u0632 \u0641\u064a \u0645\u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u0644.<\/p>\n\n<p>\u0627\u0644\u0639\u0627\u0645\u0644\u0627\u0646 \u0627\u0644\u0644\u0630\u0627\u0646 \u062d\u062f\u062f\u0647\u0645\u0627 \u0647\u064a\u0631\u0632\u0628\u0631\u062c \u0647\u0645\u0627:<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/02\/herzbergs-employee-motivation-theory.jpg\" alt=\"\"\/><\/figure>\n\n<ol>\n<li><b>\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u062d\u0641\u0632\u0629:<\/b><span style=\"font-weight: 400;\">  \u064a\u0634\u062c\u0639 \u0648\u062c\u0648\u062f \u0639\u0648\u0627\u0645\u0644 \u0645\u062d\u0641\u0632\u0629 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644 \u0628\u062c\u062f\u064a\u0629 \u0623\u0643\u0628\u0631. \u0647\u0645 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a \u0645\u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u0644.<\/span><\/li>\n\n\n\n<li><b>\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0646\u0638\u0627\u0641\u0629:<\/b><span style=\"font-weight: 400;\">  \u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0646\u0638\u0627\u0641\u0629 \u060c \u0625\u0646 \u0644\u0645 \u062a\u0643\u0646 \u0645\u0648\u062c\u0648\u062f\u0629 \u060c \u0633\u062a\u062b\u0646\u064a \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0639\u0646 \u0628\u0630\u0644 \u0642\u0635\u0627\u0631\u0649 \u062c\u0647\u062f\u0647\u0645 \u0641\u064a \u0627\u0644\u0639\u0645\u0644. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u060c \u0641\u0625\u0646 \u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0646\u0638\u0627\u0641\u0629 \u0647\u064a \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u062d\u064a\u0637\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0647\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646.<\/span><\/li>\n<\/ol>\n\n<p>\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u0641\u0632\u0627\u062a \u0648\u0639\u0627\u0645\u0644 \u0627\u0644\u0646\u0638\u0627\u0641\u0629<\/p>\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><b>\u0627\u0644\u0645\u062d\u0641\u0632\u0627\u062a  <\/b><\/td><td><b>\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0646\u0638\u0627\u0641\u0629  <\/b><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">\u062a\u0639\u0631\u0651\u064f\u0641 <\/span><\/td><td><span style=\"font-weight: 400;\">\u062d\u0645\u0627\u064a\u0629 <\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">\u0646\u0645\u0648 <\/span><\/td><td><span style=\"font-weight: 400;\">\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629  <\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0646\u062c\u0627\u0632\u0627\u062a  <\/span><\/td><td><span style=\"font-weight: 400;\">\u0631\u0627\u062a\u0628  <\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0645\u0644 \u0646\u0641\u0633\u0647<\/span><\/td><td><span style=\"font-weight: 400;\">\u0638\u0631\u0648\u0641 \u0627\u0644\u0639\u0645\u0644  <\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">\u0645\u0633\u0624\u0648\u0644\u064a\u0629  <\/span><\/td><td><span style=\"font-weight: 400;\">\u0645\u062f\u064a\u0631 \/ \u0645\u0634\u0631\u0641  <\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p>\u0647\u0646\u0627\u0643 4 \u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u0645\u062a\u0636\u0645\u0646\u0629 \u0647\u0646\u0627:<\/p>\n\n<ul>\n<li><b>\u0646\u0638\u0627\u0641\u0629 \u0639\u0627\u0644\u064a\u0629 \u0648\u062f\u0627\u0641\u0639<br\/> \u0639\u0627\u0644\u064a<\/b> \u0625\u0646\u0647 \u0648\u0636\u0639 \u0645\u062b\u0627\u0644\u064a \u064a\u0631\u063a\u0628 \u0623\u064a \u0645\u062f\u064a\u0631 \u0623\u0648 \u0645\u0634\u0631\u0641 \u0641\u064a \u062a\u062d\u0642\u064a\u0642\u0647. \u0647\u0646\u0627 \u064a\u062a\u0645 \u062a\u062d\u0641\u064a\u0632 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0628\u0633\u0639\u0627\u062f\u0629 \u0648\u0644\u062f\u064a\u0647\u0645 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\u062e\u0627\u0635\u0629 \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0627\u0644\u0639\u0645\u0644 \u0645\u062b\u064a\u0631\u0627 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0644\u0644\u063a\u0627\u064a\u0629 \u060c \u0644\u0643\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0644\u0627 \u064a\u062a\u0642\u0627\u0636\u0648\u0646 \u0631\u0648\u0627\u062a\u0628\u0647\u0645 \u0648\u0641\u0642\u0627 \u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0633\u0648\u0642.<\/li>\n\n\n\n<li><b>\u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u0646\u0638\u0627\u0641\u0629 \u0648\u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u062f\u0627\u0641\u0639<br\/><\/b> \u0644\u0627 \u062c\u062f\u0648\u0649 \u0645\u0646 \u0627\u0644\u062a\u062e\u0645\u064a\u0646 \u060c \u0645\u0646 \u0627\u0644\u0648\u0627\u0636\u062d \u0623\u0646\u0647 \u0648\u0636\u0639 \u0633\u064a\u0621 \u0644\u0644\u063a\u0627\u064a\u0629. \u0647\u0646\u0627 \u0644\u0627 \u064a\u062a\u0645 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\u062f\u0627\u0639\u0645\u0629 \u0648\u0645\u0634\u062c\u0639\u0629 \u0648\u062a\u0632\u0648\u064a\u062f \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0628\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0644\u0627\u0632\u0645\u064a\u0646.  <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u060c \u0641\u0625\u0646 \u0648\u062c\u0648\u062f \u0645\u0648\u0638\u0641\u064a\u0646 \u0645\u062a\u062d\u0645\u0633\u064a\u0646 \u064a\u062c\u0639\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0623\u0643\u062b\u0631 \u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0648\u0643\u0641\u0627\u0621\u0629 \u0648\u0631\u0628\u062d\u064a\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f\u0643 QuestionPro \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0641\u064a\u0632 \u0645\u0648\u0638\u0641\u064a\u0643.  <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">QuestionPro \u0647\u064a \u0623\u062f\u0627\u0629 \u0645\u0633\u062d \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u062f\u064a\u0645 \u0631\u0624\u0649 \u062d\u0648\u0644 \u0622\u0631\u0627\u0621 \u0645\u0648\u0638\u0641\u064a\u0647\u0627 \u0648\u0645\u0648\u0627\u0642\u0641\u0647\u0645. \u0642\u062f \u064a\u0633\u0627\u0639\u062f QuestionPro \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u062c\u0631\u0627\u0621 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0623\u064a \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u0627\u0644\u062d\u0635\u0648\u0644 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