{"id":794182,"date":"2018-02-28T05:13:41","date_gmt":"2018-02-28T12:13:41","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%d8%b2%d8%a8%d8%af-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d9%85%d8%b9%d8%af%d9%84-%d9%88%d8%a7%d9%84%d8%aa%d8%ad%d9%84%d9%8a%d9%84\/"},"modified":"2018-02-28T05:13:41","modified_gmt":"2018-02-28T05:13:41","slug":"%d8%b2%d8%a8%d8%af-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d9%85%d8%b9%d8%af%d9%84-%d9%88%d8%a7%d9%84%d8%aa%d8%ad%d9%84%d9%8a%d9%84","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ar\/%d8%b2%d8%a8%d8%af-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d9%85%d8%b9%d8%af%d9%84-%d9%88%d8%a7%d9%84%d8%aa%d8%ad%d9%84%d9%8a%d9%84\/","title":{"rendered":"\u0632\u0628\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621: \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0645\u0639\u062f\u0644 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u062a\u0646\u0628\u0624"},"content":{"rendered":"<div class=\"entry__content\">\n<h2><b><a id=\"Customer_Churn_Definition\" class=\"blankurl\"><\/a>\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062e\u0636<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0627\u0633\u062a\u0646\u0632\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u0648 \u0627\u0644\u0638\u0627\u0647\u0631\u0629 \u0627\u0644\u062a\u064a \u0644\u0645 \u064a\u0639\u062f \u0641\u064a\u0647\u0627 \u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u064a\u0634\u062a\u0631\u0648\u0646 \u0623\u0648 \u064a\u062a\u0641\u0627\u0639\u0644\u0648\u0646 \u0645\u0639 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a. \u064a\u0639\u0646\u064a \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0627\u0644\u064a \u0623\u0646 \u0639\u062f\u062f\u0627 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0645 \u064a\u0639\u0648\u062f\u0648\u0627 \u064a\u0631\u063a\u0628\u0648\u0646 \u0641\u064a \u0634\u0631\u0627\u0621 \u0627\u0644\u0633\u0644\u0639 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0629.  <\/span><span style=\"font-weight: 400;\">\u0645\u0639\u062f\u0644 \u0632\u0628\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0648 \u0645\u0639\u062f\u0644 \u062a\u0646\u0627\u0642\u0635 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u0648 \u0627\u0644\u062d\u0633\u0627\u0628 \u0627\u0644\u0631\u064a\u0627\u0636\u064a \u0644\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0645\u0646 \u063a\u064a\u0631 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0623\u0646 \u064a\u0642\u0648\u0645\u0648\u0627 \u0628\u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0623\u062e\u0631\u0649 \u0645\u0646 \u0646\u0634\u0627\u0637 \u062a\u062c\u0627\u0631\u064a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u062d\u062f\u062b \u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0646\u062f\u0645\u0627 \u064a\u0642\u0631\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u062f\u0645 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \/ \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0645\u0646 \u0645\u0624\u0633\u0633\u0629 \u0648\u0625\u0646\u0647\u0627\u0621 \u0627\u0631\u062a\u0628\u0627\u0637\u0647\u0645. \u0625\u0646\u0647\u0627 \u0645\u0639\u0644\u0645\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0644\u0623\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f \u0642\u062f \u064a\u0643\u0644\u0641 \u0645\u0627 \u064a\u0642\u0631\u0628 \u0645\u0646 7 \u0645\u0631\u0627\u062a \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0639\u0645\u064a\u0644 \u062d\u0627\u0644\u064a. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062b\u0628\u062a \u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0646\u0647 \u0639\u0642\u0628\u0629 \u0623\u0645\u0627\u0645 \u0645\u0624\u0633\u0633\u0629 \u0645\u062a\u0646\u0627\u0645\u064a\u0629 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0648\u064a\u062c\u0628 \u062a\u062d\u062f\u064a\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0645\u0646 \u0623\u062c\u0644 \u062a\u062c\u0646\u0628 \u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644\u0627\u062a \u0632\u0628\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621.  <\/span><\/p>\n<h3><b><a id=\"Importance_of_predicting_customer_churn\" class=\"blankurl\"><\/a>\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0632\u0628\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0623\u0646 \u0639\u0645\u064a\u0644\u0627 \u0645\u0639\u064a\u0646\u0627 \u0645\u0639\u0631\u0636 \u0644\u062e\u0637\u0631 \u0643\u0628\u064a\u0631 \u062c\u062f\u0627 \u0645\u0646 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0637 \u060c \u0628\u064a\u0646\u0645\u0627 \u0644\u0627 \u064a\u0632\u0627\u0644 \u0647\u0646\u0627\u0643 \u0628\u0639\u0636 \u0627\u0644\u0648\u0642\u062a \u0644\u0644\u0642\u064a\u0627\u0645 \u0628\u0634\u064a\u0621 \u0645\u0647\u0645 \u062d\u064a\u0627\u0644 \u0630\u0644\u0643 \u060c \u064a\u0645\u062b\u0644 \u0641\u064a \u062d\u062f \u0630\u0627\u062a\u0647 \u0645\u0635\u062f\u0631 \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0625\u0636\u0627\u0641\u064a \u0645\u062d\u062a\u0645\u0644 \u0643\u0628\u064a\u0631 \u0644\u0623\u064a \u0639\u0645\u0644 \u062a\u062c\u0627\u0631\u064a.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0625\u0646\u0647\u0627 \u062d\u0642\u064a\u0642\u0629 \u0623\u0646 \u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f \u0623\u0645\u0631 \u0645\u0643\u0644\u0641 \u0648\u0644\u0643\u0646 \u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0633\u064a\u0643\u0644\u0641 \u0623\u0643\u062b\u0631 \u0644\u0644\u0623\u0639\u0645\u0627\u0644 \u0623\u0648 \u0627\u0644\u0645\u0624\u0633\u0633\u0629. \u0646\u0638\u0631\u0627 \u0644\u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u062f\u0641\u0639\u0648\u0646 \u0639\u0627\u062f\u0629 \u0645\u0627 \u064a\u0643\u0648\u0646\u0648\u0646 \u0639\u0645\u0644\u0627\u0621 \u0639\u0627\u0626\u062f\u064a\u0646 \u0625\u0630\u0627 \u0643\u0627\u0646\u0648\u0627 \u0633\u0639\u062f\u0627\u0621 \u0633\u064a\u0634\u062a\u0631\u0648\u0646 \u0628\u0634\u0643\u0644 \u0645\u062a\u0643\u0631\u0631 \u0645\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u064a \u0623\u064a \u0633\u0648\u0642 \u0622\u062e\u0630\u0629 \u0641\u064a \u0627\u0644\u0627\u0631\u062a\u0641\u0627\u0639 \u0648\u0647\u0630\u0627 \u064a\u0634\u062c\u0639 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0644\u064a\u0633 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u0644\u0643\u0646 \u0623\u064a\u0636\u0627 \u0639\u0644\u0649 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u062a\u0645\u062b\u0644 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0646\u062d\u0648 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0628\u062f\u0621 \u0641\u064a \u0645\u0646\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u064a\u0646.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0631\u062d\u0644\u0629 \u0639\u0645\u064a\u0644<\/span> <span style=\"font-weight: 400;\">\u0643\u0627\u0645\u0644\u0629 <\/span><span style=\"font-weight: 400;\">  \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0644\u064a\u0633 \u0641\u0642\u0637 \u0639\u062f\u062f \u0642\u0644\u064a\u0644 \u0645\u0646 \u0627\u0644\u062d\u0648\u0627\u062f\u062b. \u0646\u0638\u0631\u0627 \u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u062a\u062c\u0646\u0628 \u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0628\u062f\u0621 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u062d\u0648\u0627\u0641\u0632 \u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0633\u064a\u062e\u0631\u062c\u0648\u0646 \u0642\u0631\u064a\u0628\u0627.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u0630\u0643\u0631\u0646\u0627 \u0633\u0627\u0628\u0642\u0627 \u060c \u0642\u062f \u062a\u0643\u0648\u0646 \u0646\u064a\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u062a\u0648\u0642\u0641 \u0639\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u062a\u062c \/ \u062e\u062f\u0645\u0629 \u0645\u0639\u064a\u0646\u0629 \u062f\u0627\u0626\u0645\u0627 \u0642\u0631\u0627\u0631\u0627 \u064a\u062a\u0645 \u062a\u0634\u0643\u064a\u0644\u0647 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a. \u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0642\u0631\u0627\u0631 \u0648\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0623\u0646 \u062a\u0641\u0647\u0645 \u0643\u0644 \u0639\u0627\u0645\u0644 \u062d\u062a\u0649 \u064a\u0645\u0643\u0646 \u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0644\u0628\u0642\u0627\u0621 \u0648\u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u0625\u062c\u0631\u0627\u0621 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621. \u064a\u0645\u0643\u0646 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0625\u062c\u0631\u0627\u0621 \u0645\u0633\u062a\u0645\u0631  <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-surveys\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0648\u0627\u0631\u062f\u0629. <\/span> <\/li>\n<\/ul>\n<h3><strong><a id=\"Customer_churn_rate_calculation\" class=\"blankurl\"><\/a>\u062d\u0633\u0627\u0628 \u0645\u0639\u062f\u0644 \u0632\u0628\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0623\u0628\u0633\u0637 \u0634\u0643\u0644 \u060c \u0645\u0639\u062f\u0644 \u0632\u0628\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u0648 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0641\u0642\u062f\u062a\u0647\u0645 \u0645\u0642\u0633\u0648\u0645\u0627 \u0639\u0644\u0649 \u0625\u062c\u0645\u0627\u0644\u064a \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0631 \u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u0642\u0633\u064a\u0645 \u0639\u0645\u0644\u0627\u0626\u0643 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u062a\u0643\u0631\u0627\u0631 \u0634\u0631\u0627\u0626\u0647\u0645.  <\/span><\/p>\n<p style=\"text-align: center; border: solid 1px #222; padding: 4px;\"><strong>\u0645\u0639\u062f\u0644 \u0632\u0628\u062f \u0627\u0644\u0639\u0645\u064a\u0644 = \u0644\u0627. \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0641\u0642\u0648\u062f\u064a\u0646 \/ \u0625\u062c\u0645\u0627\u0644\u064a \u0644\u0627. \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (\u0627\u0644\u0641\u062a\u0631\u0629) \u00d7 100<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062f \u062a\u0637\u0628\u064a\u0642 \u0647\u0630\u0647 \u0627\u0644\u0635\u064a\u063a\u0629 \u0644\u062a\u0643\u0631\u0627\u0631 \u0648\u0627\u062d\u062f \u0623\u0645\u0631\u0627 \u0628\u0633\u064a\u0637\u0627 \u060c \u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0641\u0625\u0646\u0647 \u064a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u0627 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u064a\u0643 \u062d\u0633\u0627\u0628 \u0632\u0628\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0641\u062a\u0631\u0627\u062a \u0632\u0645\u0646\u064a\u0629 \u0645\u062a\u0639\u062f\u062f\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0641\u064a \u0627\u0644\u0633\u0646\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u060c \u064a\u0643\u0648\u0646 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0641\u0642\u0648\u062f \u0647\u0648 5 \u0648\u0625\u062c\u0645\u0627\u0644\u064a \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u0648 100 \u060c \u062b\u0645 \u0641\u064a \u0627\u0644\u0633\u0646\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u064a\u0643\u0648\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628<strong> \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0647\u0648 5\/100 * 100 = 5\u066a.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u062d\u062a\u0649 \u0645\u0639 \u0648\u062c\u0648\u062f \u0645\u0639\u062f\u0644 \u0632\u0628\u062f \u062b\u0627\u0628\u062a \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0641\u0625\u0646 \u062e\u0633\u0627\u0631\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u062a\u062f\u0631\u064a\u062c\u064a\u0629 \u0628\u0637\u0628\u064a\u0639\u062a\u0647\u0627.<\/span><\/p>\n<h3><strong><a id=\"Customer_churn_calculation_example\" class=\"blankurl\"><\/a>\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u062d\u0633\u0627\u0628 \u0632\u0628\u062f \u0627\u0644\u0639\u0645\u064a\u0644<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u0625\u0630\u0627 \u0627\u0643\u062a\u0633\u0628\u062a 10 \u0639\u0645\u0644\u0627\u0621 \u0643\u0644 \u0639\u0627\u0645 \u064a\u0634\u062a\u0631\u0648\u0646 \u0633\u0644\u0639\u0627 \u0648\u062e\u062f\u0645\u0627\u062a \u0628\u0642\u064a\u0645\u0629 100 \u062f\u0648\u0644\u0627\u0631 \u060c \u0639\u0644\u0649 \u0645\u062f\u0627\u0631 3 \u0633\u0646\u0648\u0627\u062a \u0628\u0645\u0639\u062f\u0644 \u0632\u0628\u062f 0\u066a \u060c \u0641\u0633\u062a\u062d\u0642\u0642 (100 \u062f\u0648\u0644\u0627\u0631 \u00d7 10) + (100 \u062f\u0648\u0644\u0627\u0631 \u00d7 20) + (100 \u062f\u0648\u0644\u0627\u0631 \u00d7 30) = 6000 \u062f\u0648\u0644\u0627\u0631.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u062a\u0635\u0628\u062d \u0627\u0644\u0623\u0645\u0648\u0631 \u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u0627 \u0639\u0646\u062f\u0645\u0627 \u064a\u0628\u062f\u0623 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628. \u0627\u0644\u0622\u0646 \u0644\u0646\u0623\u062e\u0630 \u0645\u062a\u0648\u0633\u0637 \u0645\u0639\u062f\u0644 \u0632\u0628\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u0646\u0633\u0628\u0629 30\u066a \u0648\u0641\u062c\u0623\u0629 \u0623\u0635\u0628\u062d \u0644\u062f\u064a\u0643 (100 \u062f\u0648\u0644\u0627\u0631 \u00d7 10) + (100 \u062f\u0648\u0644\u0627\u0631 \u00d7 17) + (100 \u062f\u0648\u0644\u0627\u0631 \u00d7 21.1) = 4810 \u062f\u0648\u0644\u0627\u0631\u0627\u062a.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u0628\u0645\u0639\u0646\u0649 \u0622\u062e\u0631 \u060c \u0643\u0644\u0641 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0634\u0631\u0643\u0629 1,190 \u062f\u0648\u0644\u0627\u0631\u0627 \u060c \u0648\u0627\u0644\u062a\u064a \u0643\u0644\u0641\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0639\u0644\u0649 \u0645\u062f\u0627\u0631 3 \u0633\u0646\u0648\u0627\u062a \u062d\u0648\u0627\u0644\u064a 20\u066a \u0645\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a.<\/span><\/i><span style=\"font-weight: 400;\">  \u062a\u0633\u0645\u0649 \u0647\u0630\u0647 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0641\u0642\u0648\u062f\u0629 \u0628\u0633\u0628\u0628 \u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0632\u0628\u062f \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0646\u0641\u0642 \u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0628\u0644\u063a\u0627 \u0643\u0628\u064a\u0631\u0627 \u0645\u0646 \u0627\u0644\u0645\u0627\u0644 \u0639\u0644\u0649 \u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f \u0648\u0644\u0643\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0623\u0642\u0644 \u0639\u0644\u0649 \u0636\u0645\u0627\u0646 \u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0625\u062c\u0631\u0627\u0621 \u0639\u0645\u0644\u064a\u0627\u062a \u0634\u0631\u0627\u0621 \u0645\u062a\u0643\u0631\u0631\u0629. \u062d\u062a\u0649 \u0623\u0646 \u0628\u0639\u0636 \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u064a\u0642\u062a\u0631\u062d\u0648\u0646 \u0623\u0646 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0646\u062e\u0641\u0627\u0636 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628 \u0645\u0639 \u0646\u0645\u0648 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643 \u060c \u0641\u0625\u0646 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0627\u0644\u064a \u0644\u0647 \u062a\u0623\u062b\u064a\u0631 \u0633\u0644\u0628\u064a \u0648\u0627\u0636\u062d \u0639\u0644\u0649 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0623\u064a\u0636\u0627:  <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f \u0623\u0639\u0644\u0649 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0627\u0633\u062a\u0628\u0642\u0627\u0621.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0645\u0639\u062f\u0644 \u0627\u0644\u0628\u064a\u0639 \u0644\u0639\u0645\u064a\u0644 \u062d\u0627\u0644\u064a \u0623\u0639\u0644\u0649 \u0628\u0646\u0633\u0628\u0629 60\u066a \u0641\u064a \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0645\u0646 \u0627\u0644\u0628\u064a\u0639 \u0644\u0639\u0645\u064a\u0644 \u0644\u064a\u0633 \u0639\u0644\u0649 \u062f\u0631\u0627\u064a\u0629 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u0648\u0646 \u060c \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646\u0648\u0646 \u0631\u0627\u0636\u064a\u0646 \u060c \u0647\u0645 \u0645\u0635\u062f\u0631 \u0645\u0645\u062a\u0627\u0632 \u0644\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631 \u0627\u0644\u0639\u0636\u0648\u064a \u0644 &#8220;\u0643\u0644\u0645\u0629 \u0634\u0641\u0647\u064a\u0629&#8221;. \u0628\u0645\u0639\u0646\u0649 \u0622\u062e\u0631 \u060c \u064a\u0635\u0628\u062d\u0648\u0646 \u0645\u0631\u0648\u062c\u064a\u0646 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u064a\u0648\u0635\u0648\u0646 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u0622\u062e\u0631\u064a\u0646 \u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0632\u064a\u0627\u062f\u0629 \u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0644\u0649 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0644\u0630\u0644\u0643 \u0644\u0643\u064a \u062a\u062d\u0642\u0642 \u0623\u064a \u0634\u0631\u0643\u0629 \u0623\u0631\u0628\u0627\u062d\u0627 \u0625\u0636\u0627\u0641\u064a\u0629 \u060c \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0644\u0644\u063a\u0627\u064a\u0629 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0645\u0639\u062f\u0644 \u0645\u0646\u062e\u0641\u0636 \u0648\u0645\u0639\u062f\u0644 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-satisfaction-rating\/\"><span style=\"font-weight: 400;\">\u0631\u0636\u0627 \u0639\u0645\u0644\u0627\u0621<\/span><\/p>\n<p><\/a> <span style=\"font-weight: 400;\">\u0645\u0631\u062a\u0641\u0639.<\/span><\/p>\n<h3><b><a id=\"Customer_Churn_Analysis\" class=\"blankurl\"><\/a>\u062a\u062d\u0644\u064a\u0644 \u0632\u0628\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0622\u0646 \u0628\u0639\u062f \u0623\u0646 \u0623\u0635\u0628\u062d \u0644\u062f\u064a\u0646\u0627 \u0641\u0647\u0645 \u062c\u064a\u062f \u0644\u0645\u0627\u0647\u064a\u0629 \u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0641\u0625\u0646 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0648\u0627\u0636\u062d\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0647\u064a \u062a\u062d\u0644\u064a\u0644\u0647. \u0647\u0646\u0627\u0643 \u0633\u0628\u0628\u0627\u0646 \u0644\u0647\u0630\u0627:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. \u0642\u0628\u0644 \u0623\u0646 \u062a\u0631\u063a\u0628 \u0641\u064a \u0625\u064a\u062c\u0627\u062f \u062d\u0644\u0648\u0644 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628 \u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0631\u0641 \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0633\u0628\u0628\u0647 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0645 \u0627\u0644\u0623\u0648\u0644.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. \u0625\u0630\u0627 \u0643\u0646\u062a \u0642\u062f \u0646\u0641\u0630\u062a \u062d\u0644\u0627 \u0644\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628 \u060c \u0641\u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0631\u0641 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u064a\u0639\u0645\u0644 \u0623\u0645 \u0644\u0627.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0637\u0631\u0642 \u0644\u062a\u062a\u0628\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628 \u060c \u0648\u0647\u0646\u0627 \u0633\u0646\u0631\u0643\u0632 \u0639\u0644\u0649 \u0637\u0631\u064a\u0642\u062a\u064a\u0646: \u062a\u0642\u0631\u064a\u0631 <a href=\"https:\/\/www.questionpro.com\/blog\/cohort-study\/\">\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0623\u062a\u0631\u0627\u0628<\/a> \u060c \u0648 churn \u062d\u0633\u0628 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.  <\/span><\/p>\n<p><b>1. \u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0641\u0648\u062c:  <\/b><span style=\"font-weight: 400;\">\u064a\u062d\u0644\u0644 \u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0629 \u0648\u062d\u062f\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u0645\u0639\u062f\u0644 \u0632\u062e\u0645\u0647\u0627 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a. \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0629 \u0647\u064a \u0648\u062d\u062f\u0629 \u0623\u0648 \u0634\u0631\u064a\u062d\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0627\u0634\u062a\u0631\u0648\u0627 \u0645\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0625\u0637\u0627\u0631 \u0632\u0645\u0646\u064a \u0645\u0639\u064a\u0646. \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0647\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0623\u062c\u0631\u0648\u0627 \u0639\u0645\u0644\u064a\u0627\u062a \u0634\u0631\u0627\u0621 \u0641\u064a \u0634\u0647\u0631 \u0645\u0639\u064a\u0646\u060c \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0633\u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0629 \u0644\u0634\u0647\u0631 \u0643\u0627\u0646\u0648\u0646 \u0627\u0644\u062b\u0627\u0646\u064a (\u064a\u0646\u0627\u064a\u0631) 2018 \u0647\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0623\u063a\u0644\u0642\u0648\u0627 \u0630\u0644\u0643 \u0627\u0644\u0634\u0647\u0631.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0647\u0646\u0627\u0643 \u0645\u064a\u0632\u062a\u0627\u0646 \u0631\u0626\u064a\u0633\u064a\u062a\u0627\u0646 <a href=\"https:\/\/www.questionpro.com\/blog\/cohort-study\/\">\u0644\u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629<\/a>: \u0641\u0647\u0648 \u064a\u0646\u062a\u062c \u0623\u0631\u0642\u0627\u0645\u0627 \u0646\u0638\u064a\u0641\u0629 \u060c \u0648\u0644\u0627 \u064a\u062a\u0623\u062b\u0631 \u0628\u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f \u060c \u0648\u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u0647\u064a \u0623\u0646\u0647 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0646\u0645\u0637 \u0641\u064a \u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><b>2. \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0637 \u0628\u0627\u0644\u0633\u0644\u0648\u0643:  <\/b><span style=\"font-weight: 400;\">\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628 \u0628\u0648\u0627\u0633\u0637\u0629 \u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0629 \u060c \u064a\u0645\u0643\u0646\u0643 \u0623\u064a\u0636\u0627 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0631\u0627\u0642\u0628\u0629 <a href=\"https:\/\/www.questionpro.com\/blog\/consumer-behavior-definition\/\">\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u064a\u0644<\/a>. \u0645\u0627 \u064a\u0639\u0646\u064a\u0647 \u0647\u0630\u0627 \u0647\u0648 \u0623\u0646\u0643 \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0645\u0631\u0627\u0642\u0628\u0629 \u0646\u0645\u0637 \u0633\u0644\u0648\u0643 \u0639\u0645\u064a\u0644 \u0645\u0639\u064a\u0646 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u064a\u0632\u0627\u062a \u0645\u0639\u064a\u0646\u0629 \u0623\u0648 \u0625\u0643\u0645\u0627\u0644 \u0625\u062c\u0631\u0627\u0621 \u0634\u0631\u0627\u0621 \u0645\u0639\u064a\u0646 \u0648\u062a\u062d\u062f\u064a\u062f \u062a\u0623\u062b\u064a\u0631\u0647 \u0639\u0644\u0649 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0644\u0647\u0627 \u0645\u0632\u0627\u064a\u0627 \u0645\u062b\u0644:  <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0642\u062f \u062a\u0642\u0631\u0631 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0644\u062a\u0642\u0644\u064a\u0644 \u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u064a\u0636\u0627 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062c\u0639\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0628\u0627\u0644\u0641\u0639\u0644 \u0623\u0641\u0636\u0644 \u0645\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<h3><strong><a id=\"How_to_reduce_customer_churn\" class=\"blankurl\"><\/a>\u0643\u064a\u0641\u064a\u0629 \u062a\u0642\u0644\u064a\u0644 \u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 6 \u0637\u0631\u0642 \u0628\u0633\u064a\u0637\u0629<\/strong><\/h3>\n<p><b>1. \u062a\u062a\u0628\u0639 \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643:<\/b><a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\"> <span style=\"font-weight: 400;\">\u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c<\/span><\/a><span style=\"font-weight: 400;\">  \u0644\u0627 \u064a\u0633\u0627\u0639\u062f\u0643 \u0641\u0642\u0637 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0645\u062e\u0644\u0635\u064a\u0646 (\u0627\u0644\u0645\u0631\u0648\u062c\u064a\u0646) \u0648\u0644\u0643\u0646 \u0623\u064a\u0636\u0627 \u063a\u064a\u0631 \u0627\u0644\u0631\u0627\u0636\u064a\u0646 (\u0627\u0644\u0645\u0646\u062a\u0642\u062f\u064a\u0646). \u064a\u0645\u0643\u0646\u0643 \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0639\u0646 \u0637\u0631\u064a\u0642 \u062a\u062a\u0628\u0639 \u062f\u0631\u062c\u0629 NPS \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643.  <\/span><\/p>\n<p>2. \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 (CES<b>): <\/b> \u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-effort-score\/\">(CES)<\/a> \u0647\u064a \u0646\u0648\u0639 \u0645\u0646 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0641\u0647\u0645 <b>\u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644.<\/b> \u0623\u0642\u0644 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0633\u062c\u0644 \u0623\u0641\u0636\u0644 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643. \u0645\u0639 \u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u0623\u0641\u0636\u0644 \u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0642\u0644.<\/p>\n<p><b>3. \u0627\u0633\u0623\u0644 \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629:  <\/b><span style=\"font-weight: 400;\">\u0627\u0644\u0632\u0628\u0648\u0646 \u0647\u0648 \u0627\u0644\u0645\u0644\u0643 \u0648\u0642\u0627\u0644 \u0628\u062d\u0642. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u060c \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0644\u0644\u063a\u0627\u064a\u0629 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0639\u0645\u0644\u0627\u0624\u0647\u0627 \u0631\u0627\u0636\u064a\u0646 \u0639\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0647\u0627. \u0623\u0633\u0647\u0644 \u0637\u0631\u064a\u0642\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0630\u0644\u0643 \u062a\u0633\u062a\u063a\u0631\u0642 \u0648\u0642\u062a\u0627 \u0633\u0631\u064a\u0639\u0627  <\/span><span style=\"font-weight: 400;\">\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 <\/span><span style=\"font-weight: 400;\">\u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644. \u0627\u0633\u0623\u0644 \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u060c \u0648\u0627\u0644\u062a\u064a \u0633\u062a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629 \/ \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628 (\u0625\u0630\u0627 \u0644\u0632\u0645 \u0627\u0644\u0623\u0645\u0631) \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u0642\u0644\u064a\u0644 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u063a\u064a\u0631 \u0627\u0644\u0631\u0627\u0636\u064a\u0646.<\/span><\/p>\n<p><b>4. \u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0631\u0636\u0627 \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0645\u062e\u0644\u0635\u064a\u0646:<\/b><span style=\"font-weight: 400;\">  \u0627\u0645\u0646\u062d \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0645\u062e\u0644\u0635\u064a\u0646 \u0623\u0633\u0628\u0627\u0628\u0627 \u0644\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0644\u0627 \u064a\u0634\u062a\u0631\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062e\u0644\u0635\u0648\u0646 \u0645\u0646\u0643 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0641\u062d\u0633\u0628 \u060c \u0628\u0644 \u064a\u0642\u062a\u0631\u062d\u0648\u0646 \u0639\u0644\u064a\u0643 \u0623\u064a\u0636\u0627 \u0639\u0627\u0626\u0644\u0627\u062a\u0647\u0645 \u0648\u0623\u0635\u062f\u0642\u0627\u0626\u0647\u0645 \u0648\u0634\u0631\u0643\u0627\u0626\u0647\u0645 \u0641\u064a \u0627\u0644\u0639\u0645\u0644. <a href=\"https:\/\/www.questionpro.com\/features\/rewards.html\">\u0642\u062f\u0645 \u0646\u0642\u0627\u0637 \u0627\u0644\u0648\u0644\u0627\u0621 \u0623\u0648 \u0627\u0644\u0645\u0643\u0627\u0641\u0622\u062a<\/a> \u060c \u0648\u0646\u0642\u0627\u0637 \u0645\u0643\u0627\u0641\u0622\u062a \u062e\u0635\u0648\u0645\u0627\u062a \u0623\u0639\u064a\u0627\u062f \u0627\u0644\u0645\u064a\u0644\u0627\u062f \/ \u0627\u0644\u0630\u0643\u0631\u0649 \u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u0628\u062f\u0627\u0644\u0647\u0627 \u060c \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643.  <\/span><\/p>\n<p><b>5. \u0642\u062f\u0645 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0645\u0639\u062a\u0627\u062f \u0644\u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0645\u062e\u0644\u0635\u064a\u0646<\/b><span style=\"font-weight: 400;\">\u0642\u062f\u0645 \u0644\u0647\u0645 \u062e\u0635\u0648\u0645\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644.: \u064a\u062c\u0628 \u0623\u0646 \u064a\u0641\u064a\u062f \u0627\u0644\u062e\u0635\u0645 \u0623\u0648 \u0627\u0644\u0639\u0642\u062f \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u062c\u0644 \u0643\u0644\u0627 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0627\u0644\u0639\u0645\u064a\u0644. \u062a\u0642\u062f\u0645 \u0627\u0644\u0623\u062d\u0630\u064a\u0629 \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0639\u0631\u0636 \u0627\u0633\u062a\u0628\u062f\u0627\u0644 \u0645\u062f\u0649 \u0627\u0644\u062d\u064a\u0627\u0629 \u0639\u0644\u0649 \u0623\u062d\u0630\u064a\u062a\u0647\u0645 \u0628\u0634\u0631\u0637 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0623\u062d\u0630\u064a\u0629 \u0644\u0627 \u062a\u0632\u0627\u0644 \u0641\u064a \u062d\u0627\u0644\u0629 \u062c\u064a\u062f\u0629. \u0645\u0646 \u064a\u0631\u064a\u062f \u0623\u0646 \u064a\u0641\u0648\u062a \u0645\u062b\u0644 \u0647\u0630\u0627 \u0627\u0644\u0639\u0631\u0636\u061f<\/span><\/p>\n<p><b>6. \u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629:<\/b><span style=\"font-weight: 400;\">  \u0627\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062d\u064a\u0644 \u0639\u0644\u0649 \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0630\u0647\u0627\u0628 \u0625\u0644\u0649 \u0645\u0646\u0627\u0641\u0633\u064a\u0643. <a href=\"https:\/\/www.questionpro.com\/blog\/customer-service\/\">\u062e\u062f\u0645\u0629<\/a> \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u064a \u0645\u0641\u062a\u0627\u062d <a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-what-it-is\/\">\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a>. \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u0648\u0641\u0631 \u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u060c \u0641\u0647\u0646\u0627\u0643 \u0641\u0631\u0635 \u0623\u0642\u0644 \u0644\u0644\u062a\u063a\u064a\u064a\u0631. \u0643\u0646 \u0623\u0641\u0636\u0644 \u0645\u0646 \u0645\u0646\u0627\u0641\u0633\u064a\u0643. \u0623\u0646\u062a \u0644\u0627 \u062a\u0628\u064a\u0639 \u0645\u0646\u062a\u062c\u0627 \u0641\u062d\u0633\u0628 \u060c \u0628\u0644 \u062a\u0623\u0643\u062f \u0645\u0646 \u0625\u0636\u0627\u0641\u0629 \u0642\u064a\u0645\u0629 \u0625\u0644\u064a\u0647 \u0623\u064a\u0636\u0627!<\/span><\/p>\n<p>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644: \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0645\u062a\u0643\u0631\u0631 \u060c \u0648\u064a\u0631\u0648\u0646 \u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628 \u064a\u062d\u062f\u062b \u0628\u0633\u0628\u0628 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0648\u0644\u064a\u0633 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0648\u0641\u0642\u0627 \u0644\u062f\u0631\u0627\u0633\u0629 \u062d\u062f\u064a\u062b\u0629 \u060c \u0644\u0648\u062d\u0638 \u0623\u0646 \u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0634\u0639\u0631 \u0623\u0646 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062c\u064a\u062f\u0629 \u0648\u0644\u0643\u0646 \u0623\u0633\u0639\u0627\u0631\u0647\u0627 \u0647\u064a \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u060c \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0627\u0644\u062d\u0627\u0644\u0629 \u0647\u064a \u0639\u0643\u0633 \u0630\u0644\u0643. \u0648\u0641\u0642\u0627 <a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">\u0644\u0644\u0645\u0633\u062d<\/a> \u0627\u0644\u0630\u064a \u0623\u062c\u0631\u064a \u0645\u0639 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0627\u0633\u062a\u0646\u062a\u062c \u0623\u0646 40\u066a \u063a\u0627\u062f\u0631\u0648\u0627 \u0628\u0633\u0628\u0628 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648 29\u066a \u0641\u0642\u0637 \u0628\u0633\u0628\u0628 \u0627\u0644\u062a\u0633\u0639\u064a\u0631.<\/p>\n<p>\u0648\u0645\u0646 \u062b\u0645 \u0641\u0625\u0646 \u0647\u0630\u0627 \u064a\u062f\u0644 \u0639\u0644\u0649 \u0623\u0646 \u0645\u0631\u0627\u0642\u0628\u0629 \u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u0625\u0628\u0642\u0627\u0626\u0647\u0645 \u0633\u0639\u062f\u0627\u0621 \u0647\u0648 \u0645\u0627 \u0633\u064a\u0645\u0643\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u062d\u062a\u0649 \u0627\u0633\u062a\u0639\u0627\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0641\u0642\u0648\u062f\u064a\u0646. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u060c \u0647\u0646\u0627\u0643 \u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0645\u0633\u062d \u0644\u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0641\u064a\u062f\u0627 \u062c\u062f\u0627 \u0644\u0645\u0639\u0631\u0641\u0629 \u0633\u0628\u0628 \u0645\u063a\u0627\u062f\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0646 \u0639\u0645\u0644\u0627\u0626\u0647\u0645.<\/p>\n<h3><b><a id=\"Advantages_of_Customer_Churn_Prevention\" class=\"blankurl\"><\/a>\u0645\u0632\u0627\u064a\u0627 \u0645\u0646\u0639 \u0632\u0628\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u0644\u062a\u062d\u0633\u064a\u0646:<\/b> \u0627\u0644\u0639\u0645\u0644\u0627\u0621 <span style=\"font-weight: 400;\"> \u063a\u064a\u0631 \u0627\u0644\u0631\u0627\u0636\u064a\u0646 <\/span><span style=\"font-weight: 400;\">\u0647\u0645 \u0645\u0635\u062f\u0631 \u0644\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0628\u0646\u0627\u0621\u0629<\/span><span style=\"font-weight: 400;\">  \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0629. \u0633\u062a\u062d\u0635\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062d\u0648\u0644 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0623\u062b\u0646\u0627\u0621 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u0645\u0646\u0639 \u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u062a\u0642\u0644\u064a\u0644 \u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0623\u0639\u0645\u0627\u0644:  <span style=\"font-weight: 400;\">\u064a\u0634\u064a\u0631 \u0632\u0628\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0625\u0644\u0649 \u062e\u0633\u0627\u0631\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0644\u0634\u0631\u0643\u0629. \u0633\u064a\u0643\u0648\u0646 \u0628\u064a\u0639 \u0645\u0646\u062a\u062c \/ \u062e\u062f\u0645\u0629 \u062c\u062f\u064a\u062f\u0629 \u0644\u0639\u0645\u064a\u0644 \u062d\u0627\u0644\u064a \u0623\u0633\u0647\u0644 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u0628\u064a\u0639\u0647 \u0644\u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0636\u0627\u0631\u0627 \u0628\u0646\u0645\u0648 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\"> <b> \u0641\u0647\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641:<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0639\u0645\u0644 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u062d\u062f \u0645\u0646 \u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0633\u064a\u0643\u0634\u0641 \u0639\u0646 \u0637\u0628\u0642\u0627\u062a \u0645\u0646 \u0627\u0644\u0633\u0648\u0642 \u0644\u0645 \u062a\u0643\u0646 \u0645\u0639\u0631\u0648\u0641\u0629 \u0628\u062e\u0644\u0627\u0641 \u0630\u0644\u0643. <\/span> \u064a\u0645\u0643\u0646 \u0625\u062c\u0631\u0627\u0621 <span style=\"font-weight: 400;\">\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a<\/span><span style=\"font-weight: 400;\"> <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/focus-group\/\"><span style=\"font-weight: 400;\">\n<p><\/span><span style=\"font-weight: 400;\"> \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0645\u0645\u0627\u062b\u0644\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0628\u0637\u0631\u064a\u0642\u0629 \u0623\u0641\u0636\u0644 \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u0642\u0644\u064a\u0644 \u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/a><\/li>\n<li><b>\u0628\u0646\u0627\u0621 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642:<\/b><span style=\"font-weight: 400;\">  \u0641\u064a \u0639\u0627\u0644\u0645 \u062a\u0648\u062c\u062f \u0641\u064a\u0647 \u0645\u0646\u0627\u0641\u0633\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u060c \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0648\u062c\u0648\u062f \u0645\u064a\u0632\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629. \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062d\u062f \u0645\u0646 \u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0644\u0627 \u064a\u0639\u0631\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062c\u0648\u0627\u0646\u0628 \u063a\u064a\u0631 \u0645\u0639\u0631\u0648\u0641\u0629 \u0645\u0646 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u062d\u0633\u0628 \u060c \u0628\u0644 \u064a\u0628\u0646\u0648\u0646 \u0623\u064a\u0636\u0627 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>\u062c\u0627\u0647\u0632 \u0644\u0633\u062f \u0627\u0644\u0641\u062c\u0648\u0629\u061f<\/strong> S<\/span> <span style=\"font-weight: 400;\">park Joy \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 <a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">\u0628\u0631\u0646\u0627\u0645\u062c \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062e\u0627\u0635 \u0628\u0646\u0627.<\/a> \u062f\u0639\u0646\u0627 \u0646\u0648\u062c\u0647\u0643 \u0646\u062d\u0648 \u062e\u0637\u0648\u062a\u0643 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u0627\u0644\u0645\u0628\u0646\u0649 \u0648\u062a\u0628\u0633\u064a\u0637 \u0628\u0631\u0646\u0627\u0645\u062c CX \u0627\u0644\u062e\u0627\u0635 \u0628\u0643.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"btn blogcta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\">\u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u062d\u0633\u0627\u0628\u0643 \u0627\u0644\u0645\u062c\u0627\u0646\u064a \u0627\u0644\u0622\u0646<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062e\u0636 \u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0627\u0633\u062a\u0646\u0632\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u0648 \u0627\u0644\u0638\u0627\u0647\u0631\u0629 \u0627\u0644\u062a\u064a \u0644\u0645 \u064a\u0639\u062f \u0641\u064a\u0647\u0627 \u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u064a\u0634\u062a\u0631\u0648\u0646 \u0623\u0648 \u064a\u062a\u0641\u0627\u0639\u0644\u0648\u0646 [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":620690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1186],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0632\u0628\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621: \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0645\u0639\u062f\u0644 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u062a\u0646\u0628\u0624 | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 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