{"id":794288,"date":"2018-07-30T05:32:52","date_gmt":"2018-07-30T05:32:52","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%a6%d9%85%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%8a%d9%84-clv-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b5%d9%8a\/"},"modified":"2018-07-30T05:32:52","modified_gmt":"2018-07-30T05:32:52","slug":"%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%a6%d9%85%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%8a%d9%84-clv-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b5%d9%8a","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%a6%d9%85%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%8a%d9%84-clv-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b5%d9%8a\/","title":{"rendered":"\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV): \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0635\u064a\u063a\u0629 \u0648\u0627\u0644\u0623\u0647\u0645\u064a\u0629"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-60337 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/53-Customer-Lifetime-Value.jpg\" alt=\"\u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644\" width=\"992\" height=\"594\"><\/p>\n<h2><b>\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV): \u0627\u0644\u062a\u0639\u0631\u064a\u0641  <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV) \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0644\u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0645\u0624\u0633\u0633\u0629 \u0628\u0633\u0628\u0628 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u062a\u064a \u0642\u0627\u0645\u0648\u0627 \u0628\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a \u0623\u0648 \u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0627\u0644\u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0639\u0645\u064a\u0644 \u060c \u0637\u0648\u0627\u0644 \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u062a\u0647\u0645 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0644\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0645\u0624\u0633\u0633\u0629 \u0623\u0648 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629. \u0628\u0645\u0639\u0646\u0649 \u0622\u062e\u0631 \u060c \u0625\u0646\u0647\u0627 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u062c\u0646\u064a\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0623\u062b\u0646\u0627\u0621 \u0627\u0631\u062a\u0628\u0627\u0637\u0647\u0645 \u0628\u0627\u0644\u0634\u0631\u0643\u0629.  <\/span><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\"><span style=\"font-weight: 400;\">\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u062a\u062c\u0631<\/span><\/a><span style=\"font-weight: 400;\">  \u064a\u0639\u062a\u0645\u062f \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0641\u064a \u0639\u0635\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0647\u0630\u0627 \u060c \u064a\u0641\u0636\u0644 \u0645\u0639\u0638\u0645 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u062a\u062a\u0628\u0639 \u0643\u0644 \u0634\u064a\u0621 \u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0630\u0644\u0643 \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0623\u0648 \u0632\u064a\u0627\u0631\u0627\u062a \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0623\u0648 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0648\u062d\u062a\u0649 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0641\u0639. \u0647\u0646\u0627\u0643 \u0628\u0639\u0636 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0642\u064a\u0627\u0633 \u0627\u0644\u0643\u0644  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-mapping-customer-experience\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 <\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u0644\u0644\u0628\u062f\u0621 \u0641\u064a \u0627\u0644\u0627\u0646\u062a\u0647\u0627\u0621 \u0648\u062a\u0642\u062f\u064a\u0631 \u0642\u064a\u0645\u0629 \u0643\u0644 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644 \u0641\u064a \u062a\u0644\u0643 \u0627\u0644\u0631\u062d\u0644\u0629. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u062f \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0645\u0642\u064a\u0627\u0633\u0627 \u0645\u0647\u0645\u0627 \u062d\u064a\u062b \u062a\u0631\u063a\u0628 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0625\u062c\u0645\u0627\u0644\u064a \u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0633\u0648\u0642. \u062a\u0633\u0627\u0639\u062f CLV \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0647\u0645\u0629 \u0628\u0634\u0623\u0646 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u062b\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062f\u0639\u0645. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>\u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/b><span style=\"font-weight: 400;\"> \u0645\u0627 \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0630\u064a \u0633\u064a\u062a\u0645 \u0625\u0646\u0641\u0627\u0642\u0647 \u0639\u0644\u0649 \u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f\u061f<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u0627\u0644\u0645\u0646\u062a\u062c:<\/b><span style=\"font-weight: 400;\"> \u0645\u0627 \u0647\u064a \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062a\u064a \u062a\u0646\u0627\u0633\u0628 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0623\u0641\u0636\u0644 \u0648\u062c\u0647\u061f<\/span><\/li>\n<li style=\"font-weight: 400;\">\u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621: <span style=\"font-weight: 400;\"> \u0643\u0645 \u0645\u0646 \u0627\u0644\u0645\u0627\u0644 \u064a\u062c\u0628 \u0625\u0646\u0641\u0627\u0642\u0647 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0648\u0638\u0641\u064a \u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0648\u0647\u0648\u0628\u064a\u0646 \u060c \u062d\u062a\u0649 \u064a\u062a\u0645\u0643\u0646\u0648\u0627 \u0645\u0646 \u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u0644\u0627 \u062a\u0634\u0648\u0628\u0647\u0627 \u0634\u0627\u0626\u0628\u0629\u061f<\/span> <b><\/b><\/li>\n<li style=\"font-weight: 400;\"><b>\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:<\/b><span style=\"font-weight: 400;\"> \u0645\u0627 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u0642\u0636\u064a \u0645\u0648\u0638\u0641\u0648 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0639\u0638\u0645 \u0627\u0644\u0648\u0642\u062a \u0641\u064a \u0645\u062d\u0627\u0648\u0644\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627\u061f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">CLV \u0647\u0648 \u0645\u0642\u064a\u0627\u0633 \u0623\u0633\u0627\u0633\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u0647 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0644\u0642\u064a\u0627\u0633 \u0648\u062a\u0642\u064a\u064a\u0645 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645. CLV \u0647\u0648 \u0645\u0624\u0634\u0631 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u0645\u062f \u0644\u0635\u062d\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.  <\/span><span style=\"font-weight: 400;\">\u064a\u062a\u0645 \u0627\u062d\u062a\u0633\u0627\u0628 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 (CLV) \u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u062a\u064a \u0642\u0627\u0645 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a \u0648\u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644. \u062f\u0639\u0648\u0646\u0627 \u0646\u0641\u0647\u0645 \u0645\u0641\u0647\u0648\u0645 CLV \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a \u0648 CLV \u0627\u0644\u062a\u0646\u0628\u0624\u064a.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f: <\/span><a href=\"https:\/\/www.questionpro.com\/market-research.html\"><br \/>\n  <span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 &#8211; \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0643\u0627\u0645\u0644 <\/span><br \/>\n<\/a> <\/p>\n<h3><b>\u0635\u064a\u063a \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u0645 \u062d\u0633\u0627\u0628 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0627\u0633\u062a\u0646\u0627\u062f\u0627 \u0625\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u0644\u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644. \u062a\u062d\u0644\u0644 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629 <a href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\">\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062c\u0645\u0639\u0647\u0627<\/a> \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a \u0648\u062a\u0635\u062f\u0631 \u062d\u0643\u0645\u0627 \u0639\u0644\u0649 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629. \u0639\u0644\u0649 \u0627\u0644\u0639\u0643\u0633 \u0645\u0646 \u0630\u0644\u0643 \u060c \u0641\u0625\u0646 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u0643\u0645\u0627 \u064a\u0648\u062d\u064a \u0627\u0644\u0627\u0633\u0645 \u060c \u062a\u062a\u0646\u0628\u0623 \u0628\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u062a\u0646\u0628\u0624\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u062a\u062c\u0631\u064a \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644. \u0641\u064a \u0627\u0644\u0642\u0633\u0645 \u0627\u0644\u062a\u0627\u0644\u064a \u060c \u0633\u0646\u062a\u0639\u0644\u0645 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0646 \u0635\u064a\u063a CLV.  <\/span><\/p>\n<p><b>\u0642\u064a\u0645\u0629 \u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0645\u062f\u0649 \u0627\u0644\u062d\u064a\u0627\u0629<\/b><\/p>\n<p><span style=\"font-weight: 400;\">CLV \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a \u0647\u0648 \u0645\u062c\u0645\u0648\u0639 \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0645\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0627\u0644\u062a\u064a \u0642\u0627\u0645 \u0628\u0647\u0627 \u0639\u0645\u064a\u0644 \u0641\u0631\u062f\u064a. \u0645\u062c\u0645\u0648\u0639 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0647\u0648 \u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0644\u062f\u064a\u0643 \u062d\u0642 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0627\u0644\u062a\u064a \u0623\u062c\u0631\u0627\u0647\u0627 \u0639\u0645\u0644\u0627\u0624\u0643 \u060c \u0641\u064a\u0645\u0643\u0646 \u062d\u0633\u0627\u0628 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u0644\u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0635\u064a\u063a\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:  <\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: center; border: solid 1px #222; padding: 4px;\"><strong>\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (\u062a\u0627\u0631\u064a\u062e\u064a\u0629) = (\u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0629 1 + \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0629 2 + \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0629 3 &#8230;.+ \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0629 N) \u00d7 AGM<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0623\u064a\u0646:<\/p>\n<p><b>N = <\/b><span style=\"font-weight: 400;\">\u0622\u062e\u0631 \u0645\u0639\u0627\u0645\u0644\u0629 \u0642\u0627\u0645 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0645\u062a\u062c\u0631\u0643<\/span><\/p>\n<p><b>AGM = <\/b><span style=\"font-weight: 400;\">\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0647\u0627\u0645\u0634 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u062d\u0633\u0627\u0628 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0628\u062d \u064a\u0645\u0646\u062d \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0641\u0639\u0644\u064a \u0627\u0644\u0630\u064a \u064a\u0633\u0627\u0647\u0645 \u0628\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u0639\u0645\u0644. \u062a\u0623\u062e\u0630 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u0644\u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u062a\u0643\u0644\u0641\u0629 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-service\/\">\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0648\u0627\u0626\u062f \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0647\u0646\u0627\u0643 \u062c\u0627\u0646\u0628 \u0633\u0644\u0628\u064a \u0648\u0627\u062d\u062f \u0644\u062d\u0633\u0627\u0628 CLV \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a \u060c \u064a\u0635\u0628\u062d \u062d\u0633\u0627\u0628\u0647 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0641\u0631\u062f\u064a \u0645\u0639\u0642\u062f\u0627 \u0644\u0644\u063a\u0627\u064a\u0629.<\/span><\/p>\n<p style=\"text-align: center;\">\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-surveys\/\">\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/p>\n<p><b>\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u0644\u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644  <\/b><\/p>\n<p><span style=\"font-weight: 400;\">CLV \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u0647\u064a \u0642\u064a\u0645\u0629 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u060c \u064a\u062a\u0645 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u062a\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u062a\u0646\u0628\u0624\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u064a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u060c \u0623\u064a \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u0633\u064a\u0639\u0637\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0644\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0637\u0648\u0627\u0644 \u062d\u064a\u0627\u062a\u0647.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0644\u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u060c \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0628\u0639\u0636 \u0627\u0644\u0634\u064a\u0621 \u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643 \u0628\u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u062d\u0642\u064a\u0642\u0629 \u0623\u0646\u0647 \u0642\u062f \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u062a\u0642\u0644\u0628 \u0641\u064a \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643. \u0647\u0646\u0627\u0643 \u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0637\u0631\u0642 \u0644\u062d\u0633\u0627\u0628 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062e\u062a\u0644\u0641 \u0627\u062e\u062a\u0644\u0627\u0641\u0627 \u0643\u0628\u064a\u0631\u0627 \u0641\u064a \u0627\u0644\u062a\u0639\u0642\u064a\u062f \u0648\u0627\u0644\u062f\u0642\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u062d\u0633\u0627\u0628 CLV \u0627\u0644\u062a\u0646\u0628\u0624\u064a \u0627\u0644\u0628\u0633\u064a\u0637 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0635\u064a\u063a\u0629:  <\/span><\/p>\n<table class=\"align-center\" style=\"height: 77px;\" width=\"801\">\n<tbody>\n<tr>\n<td>\n<p style=\"border: 1px solid #222222; padding: 4px; text-align: center;\"><b>  CLV = ((Tx AOV) AGM) ALT<\/b><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0623\u064a\u0646:<\/p>\n<p><b>T<\/b><span style=\"font-weight: 400;\"> = \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629 <\/span> <\/p>\n<p style=\"text-align: left;\"><b>AOV<\/b> <span style=\"font-weight: 400;\">= \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 <\/span> <\/p>\n<p style=\"text-align: left;\"><b>ALT<\/b> <span style=\"font-weight: 400;\">= \u0645\u062a\u0648\u0633\u0637 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 <\/span> <\/p>\n<p style=\"text-align: left;\"><b>AGM<\/b> <span style=\"font-weight: 400;\">= \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0647\u0627\u0645\u0634 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u062a\u0635\u0628\u062d \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0629 \u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u0647\u0627\u0645\u0634 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0644\u0643\u0644 \u0639\u0645\u0631 \u0639\u0645\u064a\u0644 (GML). \u0644\u0630\u0644\u0643  <\/span><\/p>\n<table class=\" aligncenter\" style=\"height: 35px;\" width=\"774\">\n<tbody>\n<tr>\n<td>\n<p style=\"border: 1px solid #222222; padding: 4px;\"><b>  CLV = GML (R \/ 1 + D-R)  <\/b><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0623\u064a\u0646:<\/p>\n<p style=\"text-align: left;\"><b>R<\/b><span style=\"font-weight: 400;\"> = \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0633\u062a\u0628\u0642\u0627\u0621 \u0627\u0644\u0634\u0647\u0631\u064a <\/span> <\/p>\n<p style=\"text-align: left;\"><b>D<\/b><span style=\"font-weight: 400;\"> = \u0645\u0639\u062f\u0644 \u0627\u0644\u062e\u0635\u0645 \u0627\u0644\u0634\u0647\u0631\u064a<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0647\u0648 \u0646\u0645\u0648\u0630\u062c \u062a\u0646\u0628\u0624\u064a \u0648\u0642\u062f \u0644\u0627 \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u0646\u0628\u0624 \u0627\u0644\u062f\u0642\u064a\u0642.  <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u062c\u0631\u0627\u0621 \u0647\u0630\u0647 \u0627\u0644\u062d\u0633\u0627\u0628\u0627\u062a \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0645\u062f\u0649 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<p style=\"text-align: center;\">\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/www.questionpro.com\/blog\/viral-coefficient\/\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u0645\u0639\u0627\u0645\u0644 \u0627\u0644\u0641\u064a\u0631\u0648\u0633\u064a\u061f<\/a><\/p>\n<h3 style=\"text-align: left;\"><b>\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV)<\/b><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0631\u0621 \u0623\u0646 \u064a\u0633\u062a\u0645\u0631 \u0641\u064a \u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0628\u0645\u0627 \u0641\u064a\u0647 \u0627\u0644\u0643\u0641\u0627\u064a\u0629 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0623\u0646\u0647\u0627 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0644\u0623\u064a \u0639\u0645\u0644 \u0623\u0648 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629.  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-churn\/\"><span style=\"font-weight: 400;\">\u0632\u0628\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/a><span style=\"font-weight: 400;\">  \u0633\u064a\u0621 \u0644\u0623\u064a \u0639\u0645\u0644 \u062a\u062c\u0627\u0631\u064a. \u0645\u0646 \u0627\u0644\u0645\u0639\u0631\u0648\u0641 \u0623\u0646 \u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f \u0645\u0643\u0644\u0641 \u0645\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0644\u062a\u0639\u0632\u064a\u0632<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/build-customer-loyalty\/\"><span style=\"font-weight: 400;\">  \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621  <\/span><\/a><span style=\"font-weight: 400;\">\u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0634\u0631\u0643\u0629 \u0625\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u062d\u0633\u0627\u0628 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062e\u0645\u0633\u0629 \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644 CLV \u0645\u0647\u0645\u0629 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0648\u0646\u062c\u0627\u062d \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645:<\/span><\/p>\n<ol style=\"text-align: left;\">\n<li><b>\u064a\u062a\u0646\u0628\u0623 \u0628\u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a  <\/b><\/li>\n<\/ol>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u062a\u0633\u0627\u0639\u062f CLV \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0623\u0648 \u0627\u0644\u0634\u0631\u0643\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u062a\u062d\u0642\u0642 \u0623\u0642\u0635\u0649 \u0639\u0648\u0627\u0626\u062f \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0643\u062b\u0631 \u0631\u0628\u062d\u064a\u0629. \u0642\u0645 \u0628\u062a\u062d\u0633\u064a\u0646 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0644\u0641\u0647\u0645 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0635\u0627\u0641\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0628\u062f\u0644\u0627 \u0645\u0646 \u0645\u0639\u0631\u0641\u0629 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0642\u0644\u064a\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u0642\u0637. \u0644\u0630\u0644\u0643 \u060c \u0641\u0623\u0646\u062a \u062a\u0632\u064a\u062f \u0645\u0646 \u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p style=\"text-align: center;\">\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/www.questionpro.com\/blog\/acquire-reliable-customer-feedback\/\">\u0637\u0631\u0642 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/p>\n<ol style=\"text-align: left;\" start=\"2\">\n<li><b>  \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u0639\u0632\u064a\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/b><\/li>\n<\/ol>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u0644\u0627 \u064a\u0646\u0628\u063a\u064a \u062a\u0642\u064a\u064a\u0645 \u0645\u0628\u0644\u063a \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0630\u064a \u062a\u0646\u0641\u0642\u0647 \u0639\u0644\u0649 \u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0641\u0648\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0644\u062f\u0647\u0627. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u064a\u062c\u0628 \u0623\u0644\u0627 \u062a\u0631\u0643\u0632 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0645\u062c\u0631\u062f \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0644\u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0645\u062a\u0643\u0631\u0631\u064a\u0646 \u0648\u0644\u0643\u0646 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0636\u064a\u0641 \u0623\u064a\u0636\u0627 \u0642\u064a\u0645\u0629 \u0625\u0644\u0649 \u0645\u062a\u0648\u0633\u0637 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u062a\u0633\u062a\u0647\u062f\u0641\u0647\u0645 \u0643\u0639\u0645\u0644 \u062a\u062c\u0627\u0631\u064a.<\/span><\/p>\n<ol style=\"text-align: left;\" start=\"3\">\n<li><b>  \u0625\u0646\u0634\u0627\u0621 \u0631\u0633\u0627\u0644\u0629 \u0641\u0639\u0627\u0644\u0629 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<\/b><\/li>\n<\/ol>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0631\u0641 \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0648 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u062a\u0642\u0633\u064a\u0645 \u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u062d\u0633\u0628 CLV \u062d\u062a\u0649 \u064a\u062a\u0645\u0643\u0646\u0648\u0627 \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 \u0645\u0644\u0627\u0621\u0645\u0629 <a href=\"https:\/\/www.questionpro.com\/blog\/6-save-your-marketing-butt-strategies\/\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/a> \u0644\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u062a\u062a\u0645\u062b\u0644 \u0625\u062d\u062f\u0649 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062b\u0627\u0642\u0628\u0629 \u0644\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u0641\u064a \u062a\u0642\u0633\u064a\u0645 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0644\u062a\u0646\u0627\u0633\u0628 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0639\u0644\u0649 \u0623\u0641\u0636\u0644 \u0648\u062c\u0647 \u060c \u0648\u0647\u0630\u0627 \u0633\u064a\u0631\u0633\u0644 \u0631\u0633\u0627\u0644\u0629 \u0641\u0639\u0627\u0644\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u0633\u064a\u0639\u0648\u062f\u0648\u0646 \u0645\u0631\u0627\u0631\u0627 \u0648\u062a\u0643\u0631\u0627\u0631\u0627 \u0644\u0625\u062c\u0631\u0627\u0621 \u0639\u0645\u0644\u064a\u0627\u062a \u0634\u0631\u0627\u0621.<\/span><\/p>\n<p style=\"text-align: center;\">\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/www.questionpro.com\/blog\/5-reasons-customer-satisfaction-survey-important\/\">\u0644\u0645\u0627\u0630\u0627 \u062a\u0639\u062a\u0628\u0631 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0647\u0645\u0629\u061f<\/a><\/p>\n<ol style=\"text-align: left;\" start=\"4\">\n<li><b>  \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0641\u0647\u0645 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621  <\/b><\/li>\n<\/ol>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627 \u0645\u0646 \u062f\u0631\u0627\u0633\u0629 CLV \u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0643\u062a\u0627\u0628 \u0633\u0645\u0627\u062a \u0644\u0641\u0647\u0645 \u0633\u0628\u0628 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0623\u0648\u0644. \u0628\u0645\u062c\u0631\u062f \u0627\u0644\u0627\u0646\u062a\u0647\u0627\u0621 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u060c \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0634\u063a\u0644\u0627\u062a \u0645\u0645\u0627\u062b\u0644\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0645\u0646 \u0623\u062c\u0644 \u062a\u062d\u0648\u064a\u0644\u0647\u0645 \u0625\u0644\u0649 \u0645\u0634\u062a\u0631\u064a\u0646 \u0644\u0623\u0648\u0644 \u0645\u0631\u0629.  <\/span><\/p>\n<ol style=\"text-align: left;\" start=\"5\">\n<li><b>  \u0625\u062e\u0631\u0627\u062c \u0623\u0641\u0636\u0644 \u0645\u0646 \u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/li>\n<\/ol>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u0639\u0646\u062f\u0645\u0627 \u064a\u0634\u0639\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0628\u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u060c \u0641\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0630\u064a \u064a\u0633\u062a\u0645\u0631\u0648\u0646 \u0641\u064a\u0647 \u0641\u064a \u0627\u0644\u0639\u0648\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0625\u062c\u0631\u0627\u0621 \u0639\u0645\u0644\u064a\u0627\u062a \u0634\u0631\u0627\u0621. \u0644\u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643 \u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0627. \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u0641\u0643\u0631\u0648\u0646 \u0628\u0634\u0643\u0644 \u0625\u064a\u062c\u0627\u0628\u064a \u0641\u064a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u060c \u064a\u062a\u062d\u062f\u062b\u0648\u0646 \u0628\u0634\u0643\u0644 \u0625\u064a\u062c\u0627\u0628\u064a \u0639\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0632\u064a\u0627\u062f\u0629  <\/span><a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\"><span style=\"font-weight: 400;\">\u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c<\/span><\/a><span style=\"font-weight: 400;\">. \u0647\u0624\u0644\u0627\u0621 \u0647\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u0644\u0646 \u064a\u0634\u062a\u0631\u0648\u0627 \u0645\u0646\u0643 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0641\u062d\u0633\u0628 \u060c \u0628\u0644 \u0633\u064a\u0648\u0635\u0648\u0646\u0643 \u0628\u0623\u0635\u062f\u0642\u0627\u0626\u0647\u0645 \u0648\u0639\u0627\u0626\u0644\u0627\u062a\u0647\u0645.  <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/net-promoter-score-calculation\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u062d\u0633\u0627\u0628 \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c &#8211; \u0643\u064a\u0641 \u064a\u0639\u0645\u0644\u061f<\/span><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV): \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV) \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0644\u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0645\u0624\u0633\u0633\u0629 [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":617676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1113],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV): \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0635\u064a\u063a\u0629 \u0648\u0627\u0644\u0623\u0647\u0645\u064a\u0629 | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV) \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0644\u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0645\u0624\u0633\u0633\u0629 \u0628\u0633\u0628\u0628 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u062a\u064a \u0642\u0627\u0645\u0648\u0627 \u0628\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a \u0623\u0648 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u064a\u0636\u064a\u0641\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u062b\u0646\u0627\u0621 \u0627\u0631\u062a\u0628\u0627\u0637\u0647 \/ \u0627\u0631\u062a\u0628\u0627\u0637\u0647\u0627 \u0628\u0634\u0631\u0643\u0629 \u0623\u0648 \u0634\u0631\u0643\u0629. \u0627\u0642\u0631\u0623 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0646 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0648\u0635\u064a\u063a\u062a\u0647\u0627 \u0648\u0645\u0627 \u0647\u064a \u0623\u0647\u0645\u064a\u0629 CLV.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%a6%d9%85%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%8a%d9%84-clv-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b5%d9%8a\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV): \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0635\u064a\u063a\u0629 \u0648\u0627\u0644\u0623\u0647\u0645\u064a\u0629 | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV) \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0644\u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0645\u0624\u0633\u0633\u0629 \u0628\u0633\u0628\u0628 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u062a\u064a \u0642\u0627\u0645\u0648\u0627 \u0628\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a \u0623\u0648 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u064a\u0636\u064a\u0641\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u062b\u0646\u0627\u0621 \u0627\u0631\u062a\u0628\u0627\u0637\u0647 \/ \u0627\u0631\u062a\u0628\u0627\u0637\u0647\u0627 \u0628\u0634\u0631\u0643\u0629 \u0623\u0648 \u0634\u0631\u0643\u0629. \u0627\u0642\u0631\u0623 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0646 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0648\u0635\u064a\u063a\u062a\u0647\u0627 \u0648\u0645\u0627 \u0647\u064a \u0623\u0647\u0645\u064a\u0629 CLV.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%a6%d9%85%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%8a%d9%84-clv-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b5%d9%8a\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-30T05:32:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/53-Customer-Lifetime-Value.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adi Bhat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adi Bhat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%a6%d9%85%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%8a%d9%84-clv-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b5%d9%8a\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%a6%d9%85%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%8a%d9%84-clv-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b5%d9%8a\/\"},\"author\":{\"name\":\"Adi Bhat\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/ar\/#\/schema\/person\/6240dce6e1901b1a6c7f3dbd3e22567f\"},\"headline\":\"\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV): \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0635\u064a\u063a\u0629 \u0648\u0627\u0644\u0623\u0647\u0645\u064a\u0629\",\"datePublished\":\"2018-07-30T05:32:52+00:00\",\"dateModified\":\"2018-07-30T05:32:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%a6%d9%85%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%8a%d9%84-clv-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b5%d9%8a\/\"},\"wordCount\":42,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/ar\/#organization\"},\"articleSection\":[\"\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u062a\u062c\u0631\"],\"inLanguage\":\"ar\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%a6%d9%85%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%8a%d9%84-clv-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b5%d9%8a\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%a6%d9%85%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%8a%d9%84-clv-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b5%d9%8a\/\",\"name\":\"\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV): \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0635\u064a\u063a\u0629 \u0648\u0627\u0644\u0623\u0647\u0645\u064a\u0629 | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/ar\/#website\"},\"datePublished\":\"2018-07-30T05:32:52+00:00\",\"dateModified\":\"2018-07-30T05:32:52+00:00\",\"description\":\"\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV) \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0644\u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0645\u0624\u0633\u0633\u0629 \u0628\u0633\u0628\u0628 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u062a\u064a \u0642\u0627\u0645\u0648\u0627 \u0628\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a \u0623\u0648 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u064a\u0636\u064a\u0641\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u062b\u0646\u0627\u0621 \u0627\u0631\u062a\u0628\u0627\u0637\u0647 \/ \u0627\u0631\u062a\u0628\u0627\u0637\u0647\u0627 \u0628\u0634\u0631\u0643\u0629 \u0623\u0648 \u0634\u0631\u0643\u0629. \u0627\u0642\u0631\u0623 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0646 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0648\u0635\u064a\u063a\u062a\u0647\u0627 \u0648\u0645\u0627 \u0647\u064a \u0623\u0647\u0645\u064a\u0629 CLV.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%a6%d9%85%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%8a%d9%84-clv-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b5%d9%8a\/#breadcrumb\"},\"inLanguage\":\"ar\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%a6%d9%85%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%8a%d9%84-clv-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b5%d9%8a\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%a6%d9%85%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%8a%d9%84-clv-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b5%d9%8a\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0628\u064a\u062a\",\"item\":\"https:\/\/www.questionpro.com\/blog\/ar\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u062a\u062c\u0631\",\"item\":\"https:\/\/www.questionpro.com\/blog\/ar\/category\/%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-%d8%b9%d9%86-%d8%a7%d9%84%d9%85%d8%aa%d8%ac%d8%b1\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV): \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0635\u064a\u063a\u0629 \u0648\u0627\u0644\u0623\u0647\u0645\u064a\u0629\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/ar\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/ar\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/ar\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/ar\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ar\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/ar\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/ar\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/ar\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/ar\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/ar\/#\/schema\/person\/6240dce6e1901b1a6c7f3dbd3e22567f\",\"name\":\"Adi Bhat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/ar\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/33be79da19de28bbea9b5a059532a027?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/33be79da19de28bbea9b5a059532a027?s=96&d=mm&r=g\",\"caption\":\"Adi Bhat\"},\"description\":\"Aditya Bhat, a.k.a. \u2018Adi\u2019, is a thought leader in market strategy and business development. He leads QuestionPro's sales teams to partner with companies, government organizations, and nonprofit institution.\",\"sameAs\":[\"https:\/\/www.questionpro.com\/\"],\"url\":\"https:\/\/www.questionpro.com\/blog\/ar\/author\/adityabhat\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV): \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0635\u064a\u063a\u0629 \u0648\u0627\u0644\u0623\u0647\u0645\u064a\u0629 | QuestionPro","description":"\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV) \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0644\u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0645\u0624\u0633\u0633\u0629 \u0628\u0633\u0628\u0628 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u062a\u064a \u0642\u0627\u0645\u0648\u0627 \u0628\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a \u0623\u0648 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u064a\u0636\u064a\u0641\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u062b\u0646\u0627\u0621 \u0627\u0631\u062a\u0628\u0627\u0637\u0647 \/ \u0627\u0631\u062a\u0628\u0627\u0637\u0647\u0627 \u0628\u0634\u0631\u0643\u0629 \u0623\u0648 \u0634\u0631\u0643\u0629. \u0627\u0642\u0631\u0623 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0646 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0648\u0635\u064a\u063a\u062a\u0647\u0627 \u0648\u0645\u0627 \u0647\u064a \u0623\u0647\u0645\u064a\u0629 CLV.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%a6%d9%85%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%8a%d9%84-clv-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b5%d9%8a\/","og_locale":"ar_AR","og_type":"article","og_title":"\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV): \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0635\u064a\u063a\u0629 \u0648\u0627\u0644\u0623\u0647\u0645\u064a\u0629 | QuestionPro","og_description":"\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV) \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0644\u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0645\u0624\u0633\u0633\u0629 \u0628\u0633\u0628\u0628 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u062a\u064a \u0642\u0627\u0645\u0648\u0627 \u0628\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a \u0623\u0648 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u064a\u0636\u064a\u0641\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u062b\u0646\u0627\u0621 \u0627\u0631\u062a\u0628\u0627\u0637\u0647 \/ \u0627\u0631\u062a\u0628\u0627\u0637\u0647\u0627 \u0628\u0634\u0631\u0643\u0629 \u0623\u0648 \u0634\u0631\u0643\u0629. \u0627\u0642\u0631\u0623 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0646 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0648\u0635\u064a\u063a\u062a\u0647\u0627 \u0648\u0645\u0627 \u0647\u064a \u0623\u0647\u0645\u064a\u0629 CLV.","og_url":"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%a6%d9%85%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%8a%d9%84-clv-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b5%d9%8a\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2018-07-30T05:32:52+00:00","og_image":[{"width":992,"height":594,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/53-Customer-Lifetime-Value.jpg","type":"image\/jpeg"}],"author":"Adi Bhat","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629":"Adi Bhat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%a6%d9%85%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%8a%d9%84-clv-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b5%d9%8a\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%a6%d9%85%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%8a%d9%84-clv-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b5%d9%8a\/"},"author":{"name":"Adi Bhat","@id":"https:\/\/www.questionpro.com\/blog\/ar\/#\/schema\/person\/6240dce6e1901b1a6c7f3dbd3e22567f"},"headline":"\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV): \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0635\u064a\u063a\u0629 \u0648\u0627\u0644\u0623\u0647\u0645\u064a\u0629","datePublished":"2018-07-30T05:32:52+00:00","dateModified":"2018-07-30T05:32:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%a6%d9%85%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%8a%d9%84-clv-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b5%d9%8a\/"},"wordCount":42,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/ar\/#organization"},"articleSection":["\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u062a\u062c\u0631"],"inLanguage":"ar"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%a6%d9%85%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%8a%d9%84-clv-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b5%d9%8a\/","url":"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%a6%d9%85%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%8a%d9%84-clv-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b5%d9%8a\/","name":"\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV): \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0635\u064a\u063a\u0629 \u0648\u0627\u0644\u0623\u0647\u0645\u064a\u0629 | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/ar\/#website"},"datePublished":"2018-07-30T05:32:52+00:00","dateModified":"2018-07-30T05:32:52+00:00","description":"\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV) \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0644\u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0645\u0624\u0633\u0633\u0629 \u0628\u0633\u0628\u0628 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u062a\u064a \u0642\u0627\u0645\u0648\u0627 \u0628\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a \u0623\u0648 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u064a\u0636\u064a\u0641\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u062b\u0646\u0627\u0621 \u0627\u0631\u062a\u0628\u0627\u0637\u0647 \/ \u0627\u0631\u062a\u0628\u0627\u0637\u0647\u0627 \u0628\u0634\u0631\u0643\u0629 \u0623\u0648 \u0634\u0631\u0643\u0629. \u0627\u0642\u0631\u0623 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0646 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0648\u0635\u064a\u063a\u062a\u0647\u0627 \u0648\u0645\u0627 \u0647\u064a \u0623\u0647\u0645\u064a\u0629 CLV.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%a6%d9%85%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%8a%d9%84-clv-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b5%d9%8a\/#breadcrumb"},"inLanguage":"ar","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%a6%d9%85%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%8a%d9%84-clv-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b5%d9%8a\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/ar\/%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%a6%d9%85%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%8a%d9%84-clv-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%b5%d9%8a\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0628\u064a\u062a","item":"https:\/\/www.questionpro.com\/blog\/ar\/"},{"@type":"ListItem","position":2,"name":"\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u062a\u062c\u0631","item":"https:\/\/www.questionpro.com\/blog\/ar\/category\/%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-%d8%b9%d9%86-%d8%a7%d9%84%d9%85%d8%aa%d8%ac%d8%b1\/"},{"@type":"ListItem","position":3,"name":"\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV): \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0635\u064a\u063a\u0629 \u0648\u0627\u0644\u0623\u0647\u0645\u064a\u0629"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/ar\/#website","url":"https:\/\/www.questionpro.com\/blog\/ar\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/ar\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/ar\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ar"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/ar\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/ar\/","logo":{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/www.questionpro.com\/blog\/ar\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/ar\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/ar\/#\/schema\/person\/6240dce6e1901b1a6c7f3dbd3e22567f","name":"Adi Bhat","image":{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/www.questionpro.com\/blog\/ar\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/33be79da19de28bbea9b5a059532a027?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/33be79da19de28bbea9b5a059532a027?s=96&d=mm&r=g","caption":"Adi Bhat"},"description":"Aditya Bhat, a.k.a. \u2018Adi\u2019, is a thought leader in market strategy and business development. He leads QuestionPro's sales teams to partner with companies, government organizations, and nonprofit institution.","sameAs":["https:\/\/www.questionpro.com\/"],"url":"https:\/\/www.questionpro.com\/blog\/ar\/author\/adityabhat\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/53-Customer-Lifetime-Value.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/53-Customer-Lifetime-Value.jpg","author_info":{"display_name":"Adi Bhat","author_link":"https:\/\/www.questionpro.com\/blog\/ar\/author\/adityabhat\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/ar\/wp-json\/wp\/v2\/posts\/794288"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/ar\/wp-json\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/ar\/wp-json\/wp\/v2\/comments?post=794288"}],"version-history":[{"count":0,"href":"https:\/\/www.questionpro.com\/blog\/ar\/wp-json\/wp\/v2\/posts\/794288\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/ar\/wp-json\/wp\/v2\/media\/617676"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/ar\/wp-json\/wp\/v2\/media?parent=794288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/ar\/wp-json\/wp\/v2\/categories?post=794288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/ar\/wp-json\/wp\/v2\/tags?post=794288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}