{"id":796401,"date":"2022-10-04T11:00:23","date_gmt":"2022-10-04T11:00:23","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%d8%aa%d8%b5%d9%88%d8%b1-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a9-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d9%85%d8%a7-%d9%87%d9%88-%d9%88%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d9%82%d9%8a%d8%a7\/"},"modified":"2022-10-04T11:00:23","modified_gmt":"2022-10-04T11:00:23","slug":"%d8%aa%d8%b5%d9%88%d8%b1-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a9-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d9%85%d8%a7-%d9%87%d9%88-%d9%88%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d9%82%d9%8a%d8%a7","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ar\/%d8%aa%d8%b5%d9%88%d8%b1-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a9-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d9%85%d8%a7-%d9%87%d9%88-%d9%88%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d9%82%d9%8a%d8%a7\/","title":{"rendered":"\u062a\u0635\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629: \u0645\u0627 \u0647\u0648 \u0648\u0643\u064a\u0641\u064a\u0629 \u0642\u064a\u0627\u0633\u0647"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u062a\u0633\u0639\u0649 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062c\u0627\u0647\u062f\u0629 \u0644\u062c\u0639\u0644 \u062a\u0635\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u064a\u0628\u062f\u0648 \u0623\u0641\u0636\u0644 \u0645\u0645\u0627 \u0647\u0648 \u0639\u0644\u064a\u0647. \u0646\u062d\u0646 \u0646\u062f\u0631\u0643 \u0623\u0646 \u0627\u0644\u0623\u0645\u0631 \u0644\u064a\u0633 \u0633\u0647\u0644\u0627 \u060c \u0644\u0643\u0646\u0646\u0627 \u0633\u0646\u0628\u0630\u0644 \u0642\u0635\u0627\u0631\u0649 \u062c\u0647\u062f\u0646\u0627 \u0644\u062a\u062d\u0633\u064a\u0646\u0647. \u0644\u0646\u0635\u0628\u062d \u0623\u0643\u062b\u0631 \u062a\u062d\u062f\u064a\u062f\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u062a\u0642\u062f \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0646\u0647\u0627 \u062a\u0639\u0631\u0641 \u0643\u064a\u0641 \u064a\u0634\u0639\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u062c\u0627\u0647\u0647\u0645. \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0639\u0645\u0644 \u0644\u0646\u0641\u0633\u0643 \u060c \u0641\u0630\u0644\u0643 \u0644\u0623\u0646\u0643 \u062a\u0639\u062a\u0642\u062f \u0623\u0646 \u0644\u062f\u064a\u0643 \u0645\u0646\u062a\u062c\u0627 \u0623\u0648 \u062e\u062f\u0645\u0629 \u0631\u0627\u0626\u0639\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642. \u0644\u0630\u0644\u0643 \u060c \u064a\u0628\u062f\u0648 \u0645\u0646 \u0627\u0644\u0637\u0628\u064a\u0639\u064a \u0623\u0646 \u062a\u062a\u0648\u0642\u0639 \u0623\u0646 \u064a\u0634\u0639\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0628\u0646\u0641\u0633 \u0627\u0644\u0634\u064a\u0621.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0635\u0648\u0631 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u0648 \u0643\u064a\u0641 \u064a\u0646\u0638\u0631 \u0639\u0645\u0644\u0627\u0624\u0643 \u0625\u0644\u0649 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u060c \u0648\u0644\u064a\u0633 \u0645\u0627 \u062a\u0639\u062a\u0642\u062f\u0647. \u0646\u062d\u0646 \u0644\u0627 \u0646\u0642\u0648\u0644 \u0625\u0646 \u0631\u0623\u064a\u0643 \u0641\u064a \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u063a\u064a\u0631 \u0635\u062d\u064a\u062d \u060c \u0644\u0643\u0646\u0646\u0627 \u0646\u0642\u0648\u0644 \u0623\u0646\u0647 \u0641\u064a \u0643\u0644 \u0645\u0631\u0629 \u064a\u062a\u0641\u0627\u0639\u0644 \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u064a\u0634\u062a\u0631\u064a \u0645\u0646\u062a\u062c\u0627 \u0623\u0648 \u064a\u0642\u0631\u0623 \u0623\u0648 \u064a\u0643\u062a\u0628 \u0645\u0631\u0627\u062c\u0639\u0629 \u0623\u0648 \u064a\u062a\u062d\u062f\u062b \u0625\u0644\u0649 \u0641\u0631\u064a\u0642 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u064a\u0646\u0634\u0631 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0634\u0641\u0647\u064a\u0629 \u060c \u064a\u062a\u0645 \u0625\u062c\u0631\u0627\u0621 \u062a\u0635\u0648\u0631.<\/span><\/p>\n<p>\u064a\u062a\u0637\u0644\u0628 \u0625\u0646\u0634\u0627\u0621 \u0635\u0648\u0631\u0629 \u0631\u0627\u0626\u0639\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0636\u0639 \u0639\u0645\u0644\u0627\u0626\u0643 \u0641\u064a \u0635\u0645\u064a\u0645 \u0637\u0645\u0648\u062d\u0627\u062a \u062a\u0637\u0648\u064a\u0631 \u0634\u0631\u0643\u062a\u0643<span style=\"font-weight: 400;\">. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f \u0631\u0639\u0627\u064a\u0629 \u0639\u0645\u0644\u0627\u0626\u0643 \u0634\u0631\u0643\u062a\u0643 \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0633\u0639 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0623\u0631\u0628\u0627\u062d\u0643 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062f\u0639\u0646\u0627 \u0646\u062a\u062d\u062f\u062b \u0639\u0646 \u062a\u0635\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0643\u064a\u0641\u064a\u0629 \u0642\u064a\u0627\u0633\u0647 \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062d\u0644\u0648\u0629 \u0643\u0645\u0627 \u062a\u0639\u062a\u0642\u062f.<\/span><\/p>\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0641\u0647\u0631\u0633 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/p>\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#what_is_brand_perception?\">\u0645\u0627 \u0647\u0648 \u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f<\/a><\/li>\n<li><a href=\"#importance_of_brand_perception\">\u0623\u0647\u0645\u064a\u0629 \u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/a><\/li>\n<li><a href=\"#how_to_measure_brand_perception\">\u0643\u064a\u0641\u064a\u0629 \u0642\u064a\u0627\u0633 \u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/a><\/li>\n<li><a href=\"#conclusion\">\u0627\u0633\u062a\u0646\u062a\u0627\u062c<\/a><\/li>\n<\/ol>\n<\/div>\n<h2 id=\"what_is_brand_perception?\" class=\"blankurl\">\u0645\u0627 \u0647\u0648 \u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f<\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u062e\u0628\u0631\u0643 \u062a\u0635\u0648\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648\u062e\u062f\u0645\u0627\u062a\u0643 \u0628\u0645\u0627 \u064a\u0639\u062a\u0642\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u0645\u062b\u0644\u0647. \u0631\u0623\u064a \u0627\u0644\u0634\u062e\u0635 \u0641\u064a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u064a\u0633 \u0647\u0648 \u0627\u0644\u0634\u064a\u0621 \u0627\u0644\u0648\u062d\u064a\u062f \u0627\u0644\u0645\u0647\u0645. \u0639\u0627\u062f\u0629 \u0645\u0627 \u064a\u0643\u0648\u0646 \u0644\u062f\u0649 \u0627\u0644\u0646\u0627\u0633 \u0647\u0630\u0627 \u0627\u0644\u0634\u0639\u0648\u0631 \u062a\u062c\u0627\u0647 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062f\u0648\u0646 \u0623\u0646 \u064a\u062f\u0631\u0643\u0648\u0627 \u0630\u0644\u0643. \u064a\u062a\u0636\u0645\u0646 \u0643\u064a\u0641 \u062a\u062a\u062d\u062f\u062b \u0639\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0645\u0627 \u064a\u0642\u0648\u0644\u0647 \u0627\u0644\u0622\u062e\u0631\u0648\u0646 \u0639\u0646\u0643. \u0623\u064a\u0636\u0627 \u060c \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0645\u0627 \u064a\u0639\u062a\u0642\u062f\u0647 \u0645\u0646\u0627\u0641\u0633\u0648\u0643.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062b\u0631 \u0627\u0644\u0633\u0645\u0639\u0629 \u0627\u0644\u062c\u064a\u062f\u0629 \u0648\u0627\u0644\u062a\u0635\u0648\u0631 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062d\u0642\u0648\u0642 \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u064a\u0643 \u0623\u0643\u062b\u0631 \u0645\u0645\u0627 \u062a\u0639\u062a\u0642\u062f. \u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062d\u064a\u0627\u0646 \u060c \u062d\u062a\u0649 \u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0639\u0648\u0636 \u0639\u0646 \u0627\u0644\u0633\u0645\u0639\u0629 \u0627\u0644\u0633\u064a\u0626\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0624\u062b\u0631 \u0643\u064a\u0641\u064a\u0629 \u0631\u0624\u064a\u0629 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u062a\u062d\u0635\u0644 \u0639\u0644\u064a\u0647\u0645 \u060c \u0648\u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u0635\u064a\u0644\u0647\u0627 \u060c \u0648\u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0625\u062c\u0631\u0627\u0624\u0647\u0627 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u062e\u0631\u0649.<\/span><\/p>\n<h2 id=\"importance_of_brand_perception\" class=\"blankurl\">\u0623\u0647\u0645\u064a\u0629 \u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h2>\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u0627\u0645\u062a\u0644\u0627\u0643 \u062a\u0635\u0648\u0631 \u062c\u064a\u062f \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u0648 \u0645\u0633\u0627\u0631 \u0633\u0631\u064a\u0639 \u0644\u0644\u0646\u062c\u0627\u062d. \u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u064a\u0634\u062a\u0631\u064a \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u062b\u0642\u0648\u0646 \u0641\u064a \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646\u062a\u062c\u0627\u062a\u0643. \u0633\u062a\u0631\u063a\u0628 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0641\u064a \u0627\u0644\u0639\u0645\u0644 \u0645\u0639\u0643 \u0623\u0643\u062b\u0631. \u0633\u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0623\u0633\u0647\u0644 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/span><\/p>\n<p>\u062a\u0647\u062f\u0641 \u0628\u0631\u0627\u0645\u062c \u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 \u0628\u0646\u0627\u0621 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062d\u0642\u0648\u0642 \u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<span style=\"font-weight: 400;\">. \u062d\u0642\u0648\u0642 \u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u064a \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u0645\u0646\u062a\u062c \u064a\u062d\u0645\u0644 \u0627\u0633\u0645\u0627 \u0645\u0639\u0631\u0648\u0641\u0627 \u0628\u062f\u0644\u0627 \u0645\u0646 \u0627\u0633\u0645 \u0639\u0627\u0645. \u062a\u0631\u064a\u062f \u0623\u0646 \u062a\u062a\u0645\u062a\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0645\u0633\u062a\u0648\u0649 \u0639\u0627\u0644 \u0645\u0646 \u062d\u0642\u0648\u0642 \u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062d\u064a\u062b \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u062e\u0630 \u0639\u0645\u0644\u0627\u0624\u0643 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u064a\u062e\u062a\u0627\u0631\u0648\u0627 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0630\u0644\u0643 \u060c \u0641\u0625\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0623\u062b\u0631\u0648\u0646 \u0628\u0645\u0646\u062a\u062c \u064a\u062a\u0645\u062a\u0639 \u0628\u0645\u0633\u062a\u0648\u0649 \u0623\u0639\u0644\u0649 \u0645\u0646 \u062d\u0642\u0648\u0642 \u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0633\u064a\u0634\u062a\u0631\u0648\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u064a\u0636\u0627 \u060c \u062d\u062a\u0649 \u0644\u0648 \u0643\u0627\u0646 \u064a\u0643\u0644\u0641 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u0639\u0627\u0645.<\/span><\/p>\n<h2 id=\"how_to_measure_brand_perception\" class=\"blankurl\">\u0643\u064a\u0641\u064a\u0629 \u0642\u064a\u0627\u0633 \u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h2>\n<p><span style=\"font-weight: 400;\">\u0633\u0646\u0646\u0627\u0642\u0634 \u0627\u0644\u0622\u0646 \u0628\u0639\u0636 \u0627\u0644\u0646\u0642\u0627\u0637 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u0642\u064a\u0627\u0633 \u062a\u0635\u0648\u0631 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u064a\u062a\u0645 \u062a\u0642\u062f\u064a\u0645\u0647\u0627 \u0623\u062f\u0646\u0627\u0647: <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u062a\u062a\u0628\u0639 \u0625\u0634\u0627\u0631\u0627\u062a\u0643 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u062a\u062a\u0628\u0639 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635. \u064a\u0645\u0643\u0646\u0643 \u062a\u062a\u0628\u0639 \u0647\u0630\u0647 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0643\u0644 \u0645\u0646 \u0646\u062a\u0627\u0626\u062c \u0645\u062d\u0631\u0643 \u0627\u0644\u0628\u062d\u062b \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0631\u0643\u0632 \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0645\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u0643\u062a\u0628 \u0641\u064a\u0647\u0627 \u0634\u062e\u0635 \u0645\u0627 \u0627\u0633\u0645 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0634\u0631\u064a\u0637 \u0627\u0644\u0628\u062d\u062b \u060c \u0648\u0639\u062f\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0645\u0631\u0641\u0642\u0629 \u0628\u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u060c \u0648\u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0631\u062a\u0628\u0637\u0648\u0646 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0623\u0635\u0644\u064a \u0627\u0644\u062e\u0627\u0635 \u0628\u0643.<\/span><\/p>\n<ol start=\"2\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u062a\u0639\u0646\u064a \u062a\u0642\u064a\u064a\u0645 \u0648\u062c\u0648\u062f\u0643 \u0627\u0644\u0639\u0627\u0645 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0639\u0644\u0649 \u0643\u0644 \u0645\u0646\u0635\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f\u0643 \u0630\u0644\u0643 \u0641\u064a \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0623\u0643\u062b\u0631 \u0645\u0646 \u063a\u064a\u0631\u0647\u0627 \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0646\u0645\u0648.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0628\u0639\u0636 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u060c \u0645\u062b\u0644 \u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0630\u064a \u062a\u0642\u0636\u064a\u0647 \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0629 \u0648\u0645\u062f\u0649 \u062c\u0648\u062f\u0629 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u062f\u0641\u0648\u0639. \u0647\u0630\u0647 \u0637\u0631\u064a\u0642\u0629 \u0645\u0647\u0645\u0629 \u0644\u0642\u064a\u0627\u0633 \u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u062f \u064a\u0633\u0627\u0639\u062f\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0627\u0629 \u0628\u0631\u0645\u062c\u064a\u0629 \u0623\u0648 \u062a\u0637\u0628\u064a\u0642 \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0646\u0637\u0628\u0627\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u064a\u0645\u0643\u0646 \u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0633\u0647\u0648\u0644\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631 \u0644\u0648\u062d\u0629 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u0648\u062d\u0629 \u062a\u062d\u0643\u0645 \u0645\u062d\u0648\u0631\u064a\u0629 \u0648\u0627\u062d\u062f\u0629 \u062a\u0631\u0627\u0642\u0628 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u0646\u0634\u0627\u0637 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u063a\u0627\u0644\u0628\u0627 \u0645\u0627 \u062a\u062a\u064a\u062d \u0644\u0643 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0648\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062a\u0648\u0632\u064a\u0639\u0647 \u0639\u0628\u0631 \u0639\u062f\u0629 \u0642\u0646\u0648\u0627\u062a \u062f\u0627\u062e\u0644 \u0646\u0641\u0633 \u062d\u0632\u0645\u0629 \u0627\u0644\u0628\u0631\u0627\u0645\u062c.<\/span><\/p>\n<ol start=\"3\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u062a\u0634\u0628\u0647 \u0627\u0644\u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0627\u0644\u0634\u0641\u0647\u064a\u0629 \u0648\u0644\u0643\u0646 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0623\u0648\u0633\u0639. \u063a\u0627\u0644\u0628\u0627 \u0645\u0627 \u064a\u0642\u0631\u0623 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0642\u0628\u0644 \u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u062e\u062f\u0645\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0641\u0643\u0631\u0629 \u0639\u0645\u0627 \u064a\u0634\u0628\u0647 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0639\u0646\u0635\u0631 \u0645\u0646 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631 \u0634\u062e\u0635 \u0645\u062e\u062a\u0644\u0641.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u0631\u0627\u0621\u0629 \u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u064a\u0645\u0643\u0646\u0643 \u0645\u0639\u0631\u0641\u0629 \u0631\u0623\u064a \u0627\u0644\u0646\u0627\u0633 \u0641\u064a \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648\u0645\u0639\u0631\u0641\u0629 \u0623\u064a\u0646 \u062a\u0642\u0648\u0645 \u0628\u0639\u0645\u0644 \u062c\u064a\u062f \u0648\u0623\u064a\u0646 \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0639\u0645\u0644 \u0623\u0641\u0636\u0644.<\/span><\/p>\n<ol start=\"4\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u062c\u0632\u0621\u0627 \u0645\u0646 \u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u062a\u062a\u0628\u0639 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u060c \u0648\u0644\u0643\u0646 \u0644\u0647 \u0647\u062f\u0641 \u0645\u062d\u062f\u062f. \u062a\u062e\u0628\u0631\u0643 \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0629 \u0628\u0625\u0644\u0642\u0627\u0621 \u0646\u0638\u0631\u0629 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u062a\u0641\u0627\u0639\u0644\u0627\u062a\u0643 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0645\u0639 \u062c\u0645\u0647\u0648\u0631\u0643. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f\u0643 \u0647\u0630\u0627 \u0641\u064a \u0645\u0639\u0631\u0641\u0629 \u0634\u0639\u0648\u0631 \u0627\u0644\u0646\u0627\u0633 \u062a\u062c\u0627\u0647 \u0639\u0645\u0644\u0643.<\/span><\/p>\n<ol start=\"5\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0642\u062f \u062a\u0639\u062a\u0642\u062f \u0623\u0646\u0643 \u062a\u0639\u0631\u0641 \u0648\u062a\u0641\u0647\u0645 <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-a-target-audience\/\">\u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<\/a> \u060c \u0648\u0644\u0643\u0646 \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u0644\u064a\u0644 \u0623\u0639\u062f\u0627\u062f\u0647\u0645 \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a. \u0641\u0643\u0631 \u0641\u064a \u0635\u0646\u0639 \u0634\u062e\u0635\u064a\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u064a \u060c \u0645\u062b\u0644 \u0627\u0644\u0633\u064a\u0631 \u0627\u0644\u0630\u0627\u062a\u064a\u0629 \u0644\u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u064a\u0646 \u0623\u0648 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u0645\u0639\u064a\u0646\u0629.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0631\u0627\u062c\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u062f\u064a\u0643 \u0639\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u0634\u0627\u0647\u062f \u0643\u064a\u0641 \u062a\u0642\u0627\u0631\u0646 \u0628\u0634\u062e\u0635\u064a\u0627\u062a\u0643. \u0645\u0646 \u0647\u0646\u0627\u0643 \u060c \u064a\u0645\u0643\u0646\u0643 \u0623\u0646 \u062a\u0642\u0631\u0631 \u062c\u0639\u0644 \u0635\u0648\u0631\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u0646\u0627\u0633\u0628 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0641\u0639\u0644\u064a \u0623\u0648 \u062a\u063a\u064a\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0644\u062c\u0630\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0623\u0647\u062f\u0627\u0641 \u0634\u062e\u0635\u064a\u062a\u0643.<\/span><\/p>\n<ol start=\"6\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646\u0643 \u0623\u0646 \u062a\u0637\u0644\u0628 \u0645\u0646 \u0645\u0633\u062a\u0634\u0627\u0631 \u0625\u062c\u0631\u0627\u0621 \u062a\u062f\u0642\u064a\u0642 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u0628\u0646\u0641\u0633\u0643. \u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u0648 \u0645\u0631\u0627\u062c\u0639\u0629 \u062a\u062d\u062f\u062f \u0645\u0643\u0627\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0633\u0648\u0642\u0647\u0627. \u0625\u0646\u0647 \u064a\u0646\u0638\u0631 \u0625\u0644\u0649 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 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\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629.<\/span><\/p>\n<ol start=\"7\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u062a\u062a\u0628\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0633\u0627\u0631 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0641\u064a \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0633\u0623\u0644\u0647\u0645 \u0628\u0635\u062f\u0642 \u0639\u0646 \u0631\u0623\u064a\u0647\u0645 \u0641\u064a \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0642\u062f \u062a\u0639\u0642\u062f \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0634\u062e\u0635\u064a\u0627 \u0623\u0648 \u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0627 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0641\u064a\u062f\u064a\u0648. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u062f\u064a\u0647\u0627 \u0623\u0646\u0638\u0645\u0629 \u0625\u0645\u062f\u0627\u062f \u0645\u0639\u0642\u062f\u0629 \u060c \u0641\u0625\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0633\u064a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u062f \u062a\u0648\u0636\u062d \u0644\u0643 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0623\u064a\u0646 \u064a\u0648\u062c\u062f \u0641\u064a \u0646\u0638\u0627\u0645\u0643 \u0641\u062c\u0648\u0627\u062a \u0645\u0639\u0631\u0641\u064a\u0629 \u0648\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u0634\u0643\u0644 \u0625\u064a\u062c\u0627\u0628\u064a.<\/span><\/p>\n<ol start=\"8\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646\u0643 \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0646 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a. \u0648\u0647\u064a \u062a\u062a\u0636\u0645\u0646 \u0623\u0633\u0626\u0644\u0629 \u0645\u0641\u062a\u0648\u062d\u0629 \u062a\u062a\u064a\u062d \u0644\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0639\u0646 \u0623\u0641\u0643\u0627\u0631\u0647\u0645 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0645\u0639 \u0625\u0639\u0637\u0627\u0626\u0643 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c\u0647\u0627 \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0648\u0641\u0631 \u0644\u0643 \u062a\u0634\u063a\u064a\u0644 \u062f\u0648\u0631\u0629 \u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0643\u0644 \u062b\u0644\u0627\u062b\u0629 \u0623\u0634\u0647\u0631 \u0623\u062d\u062f\u062b \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0648\u0644 \u062c\u0645\u0647\u0648\u0631\u0643. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646\u0643 \u0631\u0628\u0637 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0631\u0623\u064a \u0628\u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u062d\u062f\u062f\u0629. \u0628\u0639\u0636 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u064a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u0633\u062d \u0627\u0644\u0645\u0646\u062a\u062c:<\/b><span style=\"font-weight: 400;\"> \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0641\u0631\u0642 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u062d\u0648\u0644 \u0645\u062f\u0649 \u0633\u0639\u0627\u062f\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0645\u0646\u062a\u062c \u0645\u0639\u064a\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c (NPS):<\/b><span style=\"font-weight: 400;\"> \u064a\u062a\u0645 \u0625\u0631\u0633\u0627\u0644\u0647\u0627 \u0641\u064a \u0646\u0642\u0627\u0637 \u0645\u062d\u062f\u062f\u0629 \u0641\u064a \u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 <a href=\"https:\/\/www.questionpro.com\/blog\/are-you-using-brand-advocates-to-market-your-business\/\">\u062f\u0639\u0627\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/a> \u0648\u0642\u064a\u0627\u0633 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-what-it-is\/\">\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b><span style=\"font-weight: 400;\"> \u064a\u062a\u0645 \u062a\u0634\u063a\u064a\u0644\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0641\u0627\u0639\u0644 \u0645\u062d\u062f\u062f \u0648\u064a\u0642\u064a\u0633 \u0622\u0631\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629.<\/span><\/li>\n<\/ul>\n<ol start=\"9\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u0631\u0627\u062c\u0639 \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0639\u0644 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0645\u064a\u0632\u0629<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0646 \u0645\u0646\u062a\u062f\u064a\u0627\u062a\u0643 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u0631\u064a\u062f\u0629 \u0645\u0646 \u0646\u0648\u0639\u0647\u0627 \u0639\u0646 \u0645\u0646\u0627\u0641\u0633\u064a\u0643.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646\u0643 \u0648\u0636\u0639 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0646 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a <a href=\"https:\/\/www.questionpro.com\/blog\/what-are-open-ended-questions\/\">\u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u0641\u062a\u0648\u062d\u0629<\/a> \u0641\u064a \u0628\u0631\u0646\u0627\u0645\u062c \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0645\u0639\u064a\u0646 \u064a\u0628\u062d\u062b \u0639\u0646 \u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u064a\u062c\u0645\u0639\u0647\u0627 \u062d\u0633\u0628 \u0627\u0644\u0645\u0648\u0636\u0648\u0639. \u064a\u0633\u0627\u0639\u062f\u0643 \u0647\u0630\u0627 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u064a\u062d\u062f\u062f\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<h2 id=\"conclusion\" class=\"blankurl\">\u0627\u0633\u062a\u0646\u062a\u0627\u062c<\/h2>\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u064a\u0639\u062a\u0642\u062f\u0647 \u0627\u0644\u0622\u062e\u0631\u0648\u0646 \u0639\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0645\u0631 \u0636\u0631\u0648\u0631\u064a \u0644\u062a\u0646\u0645\u064a\u0629 \u0634\u0631\u0643\u0629 \u0646\u0627\u062c\u062d\u0629. \u0644\u0642\u062f \u062a\u0639\u0631\u0641\u062a \u0639\u0644\u0649 \u062a\u0635\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0643\u064a\u0641\u064a\u0629 \u0642\u064a\u0627\u0633\u0647 \u0641\u064a \u0627\u0644\u0645\u0646\u0627\u0642\u0634\u0629 \u0623\u0639\u0644\u0627\u0647. \u064a\u0648\u0641\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c\u0647\u0627 \u0644\u062a\u062d\u062f\u064a\u062f \u0647\u0648\u064a\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u060c \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u062d\u0645\u0644\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u0639\u0627\u0644\u0629 \u060c \u0648\u062a\u0639\u062f\u064a\u0644\u0647\u0627 \u0645\u0639 \u062a\u062d\u0631\u0643 \u062a\u0635\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0622\u0646 \u0628\u0639\u062f \u0623\u0646 \u0641\u0647\u0645\u062a \u0643\u064a\u0641\u064a\u0629 \u062a\u0642\u064a\u064a\u0645 \u062a\u0635\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0644\u0627\u062a\u062e\u0627\u0630 \u062e\u064a\u0627\u0631\u0627\u062a \u0630\u0643\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062f\u0641\u0639 \u0639\u0645\u0644\u0643. \u062a\u062d\u0642\u0642 \u0645\u0646 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0628\u062d\u062b QuestionPro \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0630\u0631 \u0635\u062d\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u062a\u062f\u0641\u0639\u0643 \u0625\u0644\u0649 \u0627\u0644\u0623\u0645\u0627\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0637\u0644\u0628 \u0639\u0631\u0636\u0627 \u062a\u0648\u0636\u064a\u062d\u064a\u0627 \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u063a\u0628 \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0639\u0644\u0627\u0642\u062a\u0643 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0628\u0634\u0643\u0644 \u0625\u064a\u062c\u0627\u0628\u064a \u0639\u0644\u0649 \u062a\u0635\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><button>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f<\/button><\/a> <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><button>\u0639\u0646 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u062a\u0633\u0639\u0649 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062c\u0627\u0647\u062f\u0629 \u0644\u062c\u0639\u0644 \u062a\u0635\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u064a\u0628\u062f\u0648 \u0623\u0641\u0636\u0644 \u0645\u0645\u0627 \u0647\u0648 \u0639\u0644\u064a\u0647. \u0646\u062d\u0646 \u0646\u062f\u0631\u0643 \u0623\u0646 \u0627\u0644\u0623\u0645\u0631 \u0644\u064a\u0633 \u0633\u0647\u0644\u0627 [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":718788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1116],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u062a\u0635\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 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