{"id":797491,"date":"2018-09-18T05:15:59","date_gmt":"2018-09-18T12:15:59","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/5-%d8%ae%d8%b7%d9%88%d8%a7%d8%aa-%d9%84%d8%a5%d9%86%d8%b4%d8%a7%d8%a1-%d8%af%d8%b1%d8%a7%d8%b3%d8%a9-%d9%86%d9%88%d8%b9%d9%8a%d8%a9\/"},"modified":"2018-09-18T05:15:59","modified_gmt":"2018-09-18T05:15:59","slug":"5-%d8%ae%d8%b7%d9%88%d8%a7%d8%aa-%d9%84%d8%a5%d9%86%d8%b4%d8%a7%d8%a1-%d8%af%d8%b1%d8%a7%d8%b3%d8%a9-%d9%86%d9%88%d8%b9%d9%8a%d8%a9","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ar\/5-%d8%ae%d8%b7%d9%88%d8%a7%d8%aa-%d9%84%d8%a5%d9%86%d8%b4%d8%a7%d8%a1-%d8%af%d8%b1%d8%a7%d8%b3%d8%a9-%d9%86%d9%88%d8%b9%d9%8a%d8%a9\/","title":{"rendered":"5 \u062e\u0637\u0648\u0627\u062a \u0644\u0625\u0646\u0634\u0627\u0621 \u062f\u0631\u0627\u0633\u0629 \u0646\u0648\u0639\u064a\u0629"},"content":{"rendered":"<p><img decoding=\"async\" class=\"size-full wp-image-63297 aligncenter\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/09\/70-Creating-Qualitative-Study.jpg\" alt=\"\u062f\u0631\u0627\u0633\u0629 \u0646\u0648\u0639\u064a\u0629\" width=\"992\" height=\"594\"><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0633\u062a\u062e\u062f\u0645 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0628\u062d\u0643\u0645 \u062a\u0639\u0631\u064a\u0641\u0647\u0627 \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u062a\u0631\u064a\u062f \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u0647\u0645. \u0639\u0646\u062f \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0628\u0625\u062c\u0631\u0627\u0621 \u0645\u0634\u0631\u0648\u0639 <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\">\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642<\/a> . \u0639\u0627\u062f\u0629 \u0645\u0627 \u064a\u0643\u0648\u0646 \u0645\u0646 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a (\u0625\u0630\u0627 \u0643\u0627\u0646 \u0644\u062f\u064a\u0643 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f) \u0627\u0644\u0628\u062f\u0621 \u0628\u062f\u0631\u0627\u0633\u0629 \u0646\u0648\u0639\u064a\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u0641\u0627\u0635\u064a\u0644 \u062a\u062d\u062f\u062f \u0645\u0643\u0627\u0646 \u0627\u0644\u062a\u0639\u0645\u0642 \u0641\u064a \u062f\u0631\u0627\u0633\u0629 \u0643\u0645\u064a\u0629.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062f\u0631\u0627\u0633\u0627\u062a <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-observation\/\">\u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629 \u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/a> \u0647\u064a \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0645 \u0627\u0644\u0623\u0648\u0644 \u0628\u062d\u062b \u0627\u0633\u062a\u0643\u0634\u0627\u0641\u064a \u064a\u0633\u062a\u062e\u062f\u0645 \u0644\u0641\u0647\u0645 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0648\u0627\u0644\u0622\u0631\u0627\u0621 \u0648\u0627\u0644\u062f\u0648\u0627\u0641\u0639 \u0627\u0644\u0643\u0627\u0645\u0646\u0629. \u064a\u0639\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u0635\u0629 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u062e\u064a\u0627\u0631\u0627 \u0645\u0646\u0627\u0633\u0628\u0627 \u0644\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0635\u0628\u062d \u0645\u0648\u0641\u0631\u0627 \u0644\u0644\u0648\u0642\u062a \u0641\u064a \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0645\u0639 \u0646\u0645\u0648 \u0645\u062c\u062a\u0645\u0639\u0643 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a 5 \u062e\u0637\u0648\u0627\u062a \u0644\u0625\u0646\u0634\u0627\u0621 \u062f\u0631\u0627\u0633\u0629 \u0646\u0648\u0639\u064a\u0629 \u0628\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629.  <\/span><\/p>\n<p><b>1. \u0625\u0646\u0634\u0627\u0621 \u062a\u062e\u0637\u064a\u0637 \u0645\u0634\u0631\u0648\u0639 \u0645\u0639 \u0627\u0644\u0623\u0647\u062f\u0627\u0641<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0646\u062f \u0628\u062f\u0621 \u0645\u0634\u0631\u0648\u0639 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u060c \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0645\u062e\u0637\u0637 \u0648\u0627\u0636\u062d \u0644\u0644\u062a\u062d\u062f\u064a \u0627\u0644\u0630\u064a \u062a\u0623\u0645\u0644 \u0641\u064a \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0648\u0636\u0648\u062d \u0628\u0634\u0623\u0646\u0647. \u0647\u0646\u0627\u0643 \u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644\u0643 \u062a\u0631\u063a\u0628 \u0641\u064a \u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0622\u0631\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c  <\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/customer-satisfaction.html\"><span style=\"font-weight: 400;\">\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/van-westendorp-price-sensitivity-meter\/\"><span style=\"font-weight: 400;\">\u062d\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0633\u0639\u0631<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u0630\u0644\u0643 \u060c \u0627\u0639\u0631\u0641 \u0647\u062f\u0641\u0643. \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0645\u0648\u062c\u0647\u0629 \u0646\u062d\u0648 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0648\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u062a\u062d\u0635\u0644 \u0639\u0644\u064a\u0647\u0627 \u060c \u0648\u0644\u064a\u0633 \u062e\u0637\u0648\u0627\u062a \u0641\u064a \u0645\u0634\u0631\u0648\u0639 <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-methods\/\">\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0646\u0648\u0639\u064a<\/a> . \u0641\u0645\u062b\u0644\u0627:<\/span><\/p>\n<p><b>\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0645\u062b\u0627\u0644\u064a  <\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u0641\u0647\u0645 \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062f\u0641\u0639 <a href=\"https:\/\/www.questionpro.com\/blog\/build-customer-loyalty\/\">\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0644\u0634\u0631\u0643\u062a\u064a \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633 \u0627\u0644\u0645\u0628\u0627\u0634\u0631<\/span><\/i><\/p>\n<p><b>\u0644\u064a\u0633 \u0647\u062f\u0641\u0627 \u0645\u062b\u0627\u0644\u064a\u0627<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u0642\u0645 \u0628\u062a\u062c\u0646\u064a\u062f 20 \u0645\u0634\u0627\u0631\u0643\u0627 \u0644\u0625\u062c\u0631\u0627\u0621 \u0645\u0642\u0627\u0628\u0644\u0629 \u0645\u062a\u0639\u0645\u0642\u0629  <\/span><\/i><\/p>\n<p><b>2. \u0625\u0646\u0634\u0627\u0621 \u0645\u062e\u0637\u0637 \u062a\u0641\u0635\u064a\u0644\u064a \u0644\u0644\u0623\u0633\u0626\u0644\u0629 \u0644\u0637\u0631\u062d\u0647\u0627<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0639 \u0625\u0646\u0634\u0627\u0621 <a href=\"https:\/\/www.questionpro.com\/blog\/smart-objectives-and-goals\/\">\u0623\u0647\u062f\u0627\u0641\u0643 \u0648\u063a\u0627\u064a\u0627\u062a\u0643<\/a> \u060c \u0642\u0645 \u0628\u0635\u064a\u0627\u063a\u0629 \u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643. \u0627\u0633\u062a\u062e\u062f\u0645 \u0645\u0646\u0635\u0629 \u0627\u0633\u062a\u0637\u0644\u0627\u0639 QuestionPro \u0644\u062a\u062c\u0645\u064a\u0639 \u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0632 \u0644\u062a\u0635\u0641\u064a\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646 \u0645\u0646 \u0645\u062c\u062a\u0645\u0639\u0643.  <\/span><span style=\"font-weight: 400;\">\u0627\u0644\u062e\u0637\u0623 \u0627\u0644\u0623\u0648\u0644 \u0639\u0646\u062f \u0625\u0646\u0634\u0627\u0621 <a href=\"https:\/\/www.questionpro.com\/article\/survey-question-answer-type.html\">\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639<\/a> \u0647\u0648 \u0637\u0631\u062d <a href=\"https:\/\/www.questionpro.com\/blog\/leading-questions\/\">\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/a>. \u0633\u0648\u0641 \u064a\u0624\u062b\u0631\u0648\u0646 \u062f\u0648\u0646 \u0648\u0639\u064a \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u0627\u0631\u0643 \u0646\u062d\u0648 \u062c\u0627\u0646\u0628 \u0648\u0627\u062d\u062f \u0645\u0646 \u0627\u0644\u062d\u062c\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644: <\/span><\/p>\n<p><b>\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u0647\u0644 \u062a\u0639\u062a\u0642\u062f \u0623\u0646 \u0627\u0644\u0644\u0648\u0646 \u0627\u0644\u0623\u062d\u0645\u0631 \u0647\u0648 \u0627\u0644\u0644\u0648\u0646 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0647\u0630\u0627 \u0627\u0644\u0645\u0646\u062a\u062c\u061f<\/span><\/i><\/p>\n<p><b>\u0633\u0624\u0627\u0644 \u063a\u064a\u0631 \u0631\u0627\u0626\u062f<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u064a \u0623\u0641\u0643\u0627\u0631\u0643 \u062d\u0648\u0644 \u0644\u0648\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0646\u062a\u062c\u061f<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u062a\u0636\u0645\u0646 \u0628\u0639\u0636 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 \u0645\u0627 \u064a\u0644\u064a:  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0639\u062f\u0645 \u0637\u0631\u062d \u0623\u0633\u0626\u0644\u0629 \u0645\u0637\u0644\u0642\u0629 (\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062f\u0627\u0626\u0645\u0627 \u060c \u0623\u0628\u062f\u0627 \u060c \u0627\u0644\u0643\u0644 \u060c \u0643\u0644)  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0639\u0646\u062f \u0637\u0631\u062d \u0623\u0633\u0626\u0644\u0629 \u0630\u0627\u062a \u0637\u0628\u064a\u0639\u0629 \u062d\u0633\u0627\u0633\u0629 (\u0645\u062b\u0644 \u0627\u0644\u0639\u0631\u0642 \u0648\u0627\u0644\u062a\u0648\u062c\u0647 \u0627\u0644\u062c\u0646\u0633\u064a \u0648\u0627\u0644\u0645\u0639\u062a\u0642\u062f\u0627\u062a \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643) \u060c \u0627\u0633\u0623\u0644 \u0628\u0627\u0644\u0642\u0631\u0628 \u0623\u0648 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0644\u0627 \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0623\u0648 \u0627\u0644\u0627\u062e\u062a\u0635\u0627\u0631\u0627\u062a \u062f\u0648\u0646 \u0634\u0631\u062d \u0645\u0639\u0646\u0649 \u0643\u0644 \u0643\u0644\u0645\u0629<\/span><\/li>\n<\/ul>\n<p><b>3. \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0645\u0646 \u0645\u062c\u062a\u0645\u0639\u0643<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u0628\u0644 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u060c \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a <a href=\"https:\/\/www.questionpro.com\/blog\/determining-sample-size\/\">\u062d\u062c\u0645 \u0639\u064a\u0646\u062a\u0643.<\/a> \u0641\u064a <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-survey-question\/\">\u0627\u0644\u0645\u0633\u062d \u0627\u0644\u0646\u0648\u0639\u064a<\/a> \u060c \u0639\u0627\u062f\u0629 \u0645\u0627 \u064a\u0643\u0648\u0646 15-20 \u0647\u0648 \u0627\u0644\u0639\u062f\u062f \u0627\u0644\u0645\u062b\u0627\u0644\u064a \u0644\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u0633\u062d. \u0633\u064a\u0633\u0647\u0644 \u0645\u062c\u062a\u0645\u0639\u0643 \u0639\u0631\u0636 \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0644\u0644\u0623\u0639\u0636\u0627\u0621 \u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u060c \u0644\u0630\u0644\u0643 \u0644\u0627 \u062a\u0642\u0648\u0645 \u0628\u0645\u0633\u062d \u0627\u0644\u0623\u0639\u0636\u0627\u0621 \u0628\u0634\u0643\u0644 \u0645\u062a\u0643\u0631\u0631.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0639\u064a\u0646\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u062a\u0645\u062b\u064a\u0644\u0627 \u0639\u0627\u0645\u0627 \u0644\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u060c \u0648\u0625\u0644\u0627 \u0641\u0625\u0646 \u0625\u062c\u0627\u0628\u0627\u062a\u0643 \u0633\u062a\u0641\u0642\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0639\u0644\u0649 \u0645\u0646 \u062a\u062d\u0627\u0648\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647. \u0628\u0645\u062c\u0631\u062f \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0639\u064a\u0646\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0645\u0646 \u0645\u062c\u062a\u0645\u0639\u0643 \u060c \u062a\u0643\u0648\u0646 \u062c\u0627\u0647\u0632\u0627 \u0644\u0625\u062c\u0631\u0627\u0621 \u0628\u062d\u062b\u0643.<\/span><\/p>\n<p><b>4. \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0628\u062d\u0648\u062b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0630\u064a \u062a\u0642\u0648\u0645 \u0641\u064a\u0647 \u0628\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u060c \u0648\u0625\u062c\u0631\u0627\u0621 <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-interview\/\">\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/a> \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0648\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u064a\u062f\u0627\u0646\u064a \u0627\u0644\u062e\u0627\u0635 \u0628\u0643.  <\/span><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u062a\u063a\u0631\u0642 \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0645\u0647\u0645\u0629 \u0648\u0642\u062a\u0627 \u0637\u0648\u064a\u0644\u0627 \u0648\u0644\u0643\u0646\u0647\u0627 \u062d\u0627\u0633\u0645\u0629. \u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0641\u0625\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0648\u0627\u0644\u0645\u0647\u0627\u0645 \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0645\u0633\u062d \u0643\u0644 \u0641\u0631\u062f \u0634\u062e\u0635\u064a\u0627.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646\u0643 \u0637\u0631\u062d \u0633\u0624\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0628\u0623\u0643\u0645\u0644\u0647\u0627 \u0648\u0625\u062c\u0631\u0627\u0621 \u0645\u0646\u0627\u0642\u0634\u0629 \u060c \u0623\u0648 \u0637\u0631\u062d \u0623\u0633\u0626\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0628\u0634\u0643\u0644 \u0645\u0646\u0641\u0635\u0644.  <\/span><span style=\"font-weight: 400;\">\u064a\u062a\u0645 \u062c\u0645\u0639 \u0627\u0644\u0625\u062c\u0627\u0628\u0627\u062a \u0648\u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0648\u062a\u0633\u062c\u064a\u0644\u0647\u0627 \u062d\u062a\u0649 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0639\u0648\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0645\u0646 \u0623\u062c\u0644 \u0625\u0639\u062f\u0627\u062f \u062a\u0642\u0631\u064a\u0631\u0643.<\/span><\/p>\n<p><b>5. \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0625\u0639\u062f\u0627\u062f \u062a\u0642\u0631\u064a\u0631\u0643<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0645\u0647\u0645\u0629 \u0635\u0639\u0628\u0629 \u060c \u0627\u0639\u062a\u0645\u0627\u062f\u0627 \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u0637\u0631\u0648\u062d\u0629 \u0648\u0639\u062f\u062f \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0634\u0645\u0644\u0647\u0645 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0648\u0639\u062f\u062f \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0630\u064a\u0646 \u064a\u0631\u0627\u062c\u0639\u0648\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0646\u0638\u0631\u0627 \u0644\u0623\u0646\u0643 \u062a\u0637\u0631\u062d \u0623\u0633\u0626\u0644\u0629 \u0645\u0641\u062a\u0648\u062d\u0629 \u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0645\u062d\u0627\u0648\u0644\u0629 \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0625\u062c\u0627\u0628\u0627\u062a.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0645\u062c\u0631\u062f \u0623\u0646 \u062a\u0628\u062f\u0623 \u0641\u064a \u0645\u0644\u0627\u062d\u0638\u0629 \u0645\u062d\u0627\u0630\u0627\u0629 \u0627\u0644\u0639\u0628\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0636\u0648\u0639\u0627\u062a \u060c \u0627\u0628\u062f\u0623 \u0641\u064a \u0625\u0636\u0627\u0641\u062a\u0647\u0627 \u0625\u0644\u0649 \u0623\u0643\u0648\u0627\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u060c \u0648\u062a\u0630\u0643\u0631 \u062a\u062a\u0628\u0639 \u0645\u0646 \u0630\u0643\u0631 \u0643\u0644 \u062a\u0639\u0644\u064a\u0642. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u0625\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u0634\u062e\u0635\u064a\u0629 \u0644\u0644\u062a\u0639\u0645\u0642 \u0623\u0643\u062b\u0631 \u0641\u064a \u0645\u0646 \u0647\u064a \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u062e\u0631\u062c\u0627\u062a\u0643 \u0645\u0647\u0645\u0629 \u0639\u0646\u062f \u062a\u0642\u062f\u064a\u0645 \u0639\u0645\u0644\u0643. \u0625\u0646 \u0627\u0644\u0634\u064a\u0621 \u0627\u0644\u0639\u0638\u064a\u0645 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-data\/\">\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/a> \u0647\u0648 \u0623\u0646\u0647 \u064a\u0645\u0643\u0646\u0643 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0628\u062f\u0639\u0627 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u062a\u0642\u062f\u064a\u0645\u0643. \u0627\u0633\u062a\u062e\u062f\u0645 \u0633\u062d\u0627\u0628\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0645\u0646\u0628\u062b\u0642\u0629 \u0628\u0634\u0643\u0644 \u0645\u062a\u0643\u0631\u0631.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0637\u0644\u0627\u0642 \u0647\u064a \u0628\u0639\u062f \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u062a\u0642\u062f\u064a\u0645\u064a. \u062a\u0623\u0643\u062f \u0645\u0646 \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u060c \u0648\u0625\u0646\u0634\u0627\u0621 \u062c\u062f\u0627\u0648\u0644 \u0632\u0645\u0646\u064a\u0629 \u0644\u0625\u0639\u0627\u062f\u0629 \u062a\u062c\u0645\u064a\u0639 \u0648\u062c\u0644\u0628 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646 \u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u064a \u062a\u0648\u0635\u0644\u062a \u0625\u0644\u064a\u0647\u0627 \u0623\u064a\u0636\u0627. \u0644\u0627 \u062a\u062f\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u0639\u0645\u0644\u062a \u0628\u062c\u062f \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627 \u0644\u0627 \u062a\u062e\u0644\u0642 \u0642\u064a\u0645\u0629 \u0644\u0634\u0631\u0643\u062a\u0643.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0648\u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0639\u0644\u0649 QuestionPro \u0644\u062a\u0635\u0645\u064a\u0645 \u0645\u0634\u0631\u0648\u0639 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u062a\u0633\u062a\u062e\u062f\u0645 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0628\u062d\u0643\u0645 \u062a\u0639\u0631\u064a\u0641\u0647\u0627 \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u062a\u0631\u064a\u062f \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u0647\u0645. \u0639\u0646\u062f \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0628\u0625\u062c\u0631\u0627\u0621 \u0645\u0634\u0631\u0648\u0639 \u0623\u0628\u062d\u0627\u062b 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