{"id":797563,"date":"2023-05-31T11:00:00","date_gmt":"2023-05-31T11:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%d8%b3%d9%8a%d8%b1%d9%81%d9%83%d9%88%d8%a7%d9%84-%d9%85%d8%a7-%d9%87%d9%88-%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d9%81%d9%87%d9%85-%d8%a7%d9%84%d9%86%d9%85%d9%88%d8%b0%d8%ac\/"},"modified":"2023-06-14T20:54:19","modified_gmt":"2023-06-14T20:54:19","slug":"%d8%b3%d9%8a%d8%b1%d9%81%d9%83%d9%88%d8%a7%d9%84-%d9%85%d8%a7-%d9%87%d9%88-%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d9%81%d9%87%d9%85-%d8%a7%d9%84%d9%86%d9%85%d9%88%d8%b0%d8%ac","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ar\/%d8%b3%d9%8a%d8%b1%d9%81%d9%83%d9%88%d8%a7%d9%84-%d9%85%d8%a7-%d9%87%d9%88-%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d9%81%d9%87%d9%85-%d8%a7%d9%84%d9%86%d9%85%d9%88%d8%b0%d8%ac\/","title":{"rendered":"\u0633\u064a\u0631\u0641\u0643\u0648\u0627\u0644: \u0645\u0627 \u0647\u0648 + \u0643\u064a\u0641\u064a\u0629 \u0641\u0647\u0645 \u0627\u0644\u0646\u0645\u0648\u0630\u062c"},"content":{"rendered":"\n<p>Servqual \u0647\u0648 \u0646\u0645\u0648\u0630\u062c \u064a\u0633\u062a\u062e\u062f\u0645 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u0644\u0642\u064a\u0627\u0633 \u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629. \u062a\u0645 \u0635\u0646\u0639\u0647 \u0628\u0648\u0627\u0633\u0637\u0629 \u0628\u0627\u0631\u0627\u0633\u0648\u0631\u0645\u0627\u0646 \u0648\u0632\u064a\u062a\u0627\u0645\u0644 \u0648\u0628\u064a\u0631\u064a. \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0642\u064a\u0627\u0633 \u062c\u0648\u062f\u0629 \u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0648\u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a\u0647\u0627.  <\/p>\n\n<p>\u0641\u064a \u0639\u0627\u0645 1988 \u060c \u0637\u0648\u0631 Parasuraman \u0646\u0645\u0648\u0630\u062c Servqual \u0644\u0644\u0646\u0638\u0631 \u0641\u064a \u0627\u0644\u0623\u062c\u0632\u0627\u0621 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href=\"https:\/\/www.questionpro.com\/blog\/ar\/%d9%85%d8%a7-%d9%87%d9%8a-%d8%ae%d8%b1%d9%8a%d8%b7%d8%a9-%d8%a7%d9%84%d8%aa%d8%b9%d8%a7%d8%b7%d9%81%d8%9f-%d8%a7%d9%84%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%88%d8%a7%d9%84%d8%a3%d9%87%d9%85%d9%8a%d8%a9\/\">\u0648\u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641<\/a> &#8211; \u0647\u064a \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u062a\u0646\u0628\u0626\u064a\u0646 \u0628\u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629.<\/p>\n\n<p>\u064a\u0633\u062a\u062e\u062f\u0645 Servqual \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627 \u0645\u0639 \u0639\u0628\u0627\u0631\u0627\u062a \u0645\u0642\u062a\u0631\u0646\u0629 \u0644\u0643\u0644 \u0641\u0626\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u062f\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629. \u064a\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u0642\u064a\u064a\u0645 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\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u0648\u0639\u0648\u062f\u0629 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d \u0648\u0645\u0648\u062b\u0648\u0642 \u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0643\u0645\u0627 \u0648\u0639\u062f\u062a.<\/p>\n\n<ol start=\"3\">\n<li><strong>\u0625\u0633\u062a\u062c\u0627\u0628\u0629<\/strong><\/li>\n<\/ol>\n\n<p>\u064a\u0642\u064a\u0633 \u0645\u062f\u0649 \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062e\u062f\u0645\u0629 \u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u062f\u0649 \u0633\u0631\u0639\u0629 \u0627\u0633\u062a\u062c\u0627\u0628\u062a\u0647\u0645 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0623\u0648 \u0637\u0644\u0628\u0627\u062a\u0647\u0645.<\/p>\n\n<ol start=\"4\">\n<li><strong>\u062a\u0648\u0627\u0635\u0644<\/strong><\/li>\n<\/ol>\n\n<p>\u064a\u0642\u064a\u0645 \u0645\u062f\u0649 \u0642\u062f\u0631\u0629 \u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u062f\u062b \u0645\u0639 \u0628\u0639\u0636\u0647\u0645 \u0627\u0644\u0628\u0639\u0636\u060c \u0645\u062b\u0644 \u062a\u0642\u062f\u064a\u0645 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0641\u0647\u0648\u0645\u0629\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0628\u0646\u0634\u0627\u0637\u060c \u0648\u0625\u0631\u0633\u0627\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0635\u062d\u064a\u062d\u0629.<\/p>\n\n<ol start=\"5\">\n<li><strong>\u0645\u0635\u062f\u0627\u0642\u064a\u0647<\/strong><\/li>\n<\/ol>\n\n<p>\u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0645\u062f\u0649 \u062c\u062f\u0627\u0631\u0629 \u0645\u0632\u0648\u062f \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u0627\u0644\u062b\u0642\u0629 \u0648\u062a\u0635\u062f\u064a\u0642\u0647 \u0648\u0635\u062f\u0642\u0647. \u0648\u0647\u0630\u0627 \u064a\u0634\u0645\u0644 \u0623\u0634\u064a\u0627\u0621 \u0645\u062b\u0644 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0648\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0648\u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a.<\/p>\n\n<ol start=\"6\">\n<li><strong>\u062d\u0645\u0627\u064a\u0629<\/strong><\/li>\n<\/ol>\n\n<p>\u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0634\u0639\u0648\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0644\u0623\u0645\u0627\u0646 \u0648\u0627\u0644\u062d\u0645\u0627\u064a\u0629 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\u0648\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u0646\u062c\u0627\u062d.<\/p>\n\n<ol start=\"8\">\n<li><strong>\u0627\u0644\u0645\u062c\u0627\u0645\u0644\u0647<\/strong><\/li>\n<\/ol>\n\n<p>\u064a\u0642\u064a\u0633 \u0627\u0644\u0645\u062c\u0627\u0645\u0644\u0629 \u0648\u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0645 \u0648\u0627\u0644\u0648\u062f \u0627\u0644\u0630\u064a \u064a\u0638\u0647\u0631\u0647 \u0645\u0642\u062f\u0645\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0645 \u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 \u062c\u064a\u062f\u0629 \u0648\u0645\u0631\u062d\u0628\u0629.<\/p>\n\n<ol start=\"9\">\n<li><strong>\u0641\u0647\u0645<\/strong><\/li>\n<\/ol>\n\n<p>\u064a\u0642\u064a\u0645 \u0645\u062f\u0649 \u062c\u0648\u062f\u0629 \u0625\u0638\u0647\u0627\u0631 \u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0641\u0647\u0645\u0647\u0645 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 \u0648\u0645\u0639\u0627\u064a\u064a\u0631\u0647\u0645 \u0648\u0645\u062f\u0649 \u062c\u0648\u062f\u0629 \u062a\u062e\u0635\u064a\u0635 \u062e\u062f\u0645\u0627\u062a\u0647\u0645 \u0644\u062a\u0644\u0628\u064a\u0629 \u062a\u0644\u0643 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a.<\/p>\n\n<ol start=\"10\">\n<li><strong>\u0648\u0644\u0648\u062c<\/strong><\/li>\n<\/ol>\n\n<p>\u064a\u0642\u064a\u0633 \u0645\u062f\u0649 \u0633\u0647\u0648\u0644\u0629 \u062d\u0635\u0648\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u062e\u062f\u0645\u0629 \u060c \u0645\u0639 \u0645\u0631\u0627\u0639\u0627\u0629 \u0623\u0634\u064a\u0627\u0621 \u0645\u062b\u0644 \u0627\u0644\u0631\u0627\u062d\u0629 \u0648\u0627\u0644\u062a\u0648\u0627\u0641\u0631 \u0648\u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u062d\u0648\u0627\u062c\u0632 \u0623\u0648 \u0645\u0634\u0627\u0643\u0644 \u0623\u062e\u0631\u0649 \u0641\u064a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u062e\u062f\u0645\u0629.<\/p>\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0627\u0644\u062e\u0645\u0633 \u0641\u064a \u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629<\/h2>\n\n<p>\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a \u0644\u0646\u0637\u0627\u0642 \u0648\u0646\u0648\u0639 \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0645\u0631\u0627\u0633\u0644\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u0627\u0644\u0645\u0631\u0627\u0633\u0644\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n\n<p>\u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u062f\u0631\u0627\u064a\u0629 \u0628\u0645\u064a\u0648\u0644 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u060c \u064a\u0643\u0648\u0646 \u0630\u0644\u0643 \u0645\u0642\u0628\u0648\u0644\u0627. \u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643 \u060c \u064a\u062d\u062f\u062f \u0646\u0645\u0648\u0630\u062c Servqual \u062e\u0645\u0633 \u0641\u062c\u0648\u0627\u062a \u0645\u062d\u062a\u0645\u0644\u0629 \u0628\u064a\u0646 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"858\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-24-1024x858.png\" alt=\"\" class=\"wp-image-795140\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-24-1024x858.png 1024w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-24-300x251.png 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-24-768x644.png 768w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-24.png 1410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1m44UHoYYJbeutRyk9HnZ5a6bNfh1EibG\/view?usp=share_link\"><\/a><\/p>\n\n<ol>\n<h3><\/h3><li>\u0627\u0644\u0641\u062c\u0648\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629<\/li>\n<\/ol>\n\n<p>\u062a\u062d\u062f\u062b \u0627\u0644\u0641\u062c\u0648\u0629 \u0639\u0646\u062f\u0645\u0627 \u0644\u0627 \u062a\u0639\u0631\u0641 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0645\u0627 \u064a\u0631\u064a\u062f\u0647 \u0639\u0645\u0644\u0627\u0624\u0647\u0627 \u0648\u0644\u0627 \u064a\u0645\u0643\u0646\u0647\u0627 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0645 \u0628\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629.<\/p>\n\n<ol start=\"2\">\n<h3><\/h3><li>\u0641\u062c\u0648\u0629 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631<\/li>\n<\/ol>\n\n<p>\u0644\u062f\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0628\u0627\u0644\u0641\u0639\u0644 \u0641\u0643\u0631\u0629 \u0639\u0645\u0627 \u064a\u0631\u064a\u062f\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u062f\u0645\u0648\u0646\u0647\u0627. \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0647\u0630\u0647 \u0627\u0644\u0641\u0643\u0631\u0629 \u062e\u0627\u0637\u0626\u0629 \u0645\u0646\u0630 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0648\u0644\u0627 \u062a\u062a\u0637\u0627\u0628\u0642 \u0645\u0639 \u0645\u0627 \u064a\u0631\u064a\u062f\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0641\u0647\u0646\u0627\u0643 \u0627\u062d\u062a\u0645\u0627\u0644 \u0643\u0628\u064a\u0631 \u0623\u0646 \u062a\u0636\u0639\u0647\u0627 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0628\u0634\u0643\u0644 \u062e\u0627\u0637\u0626 \u0641\u064a \u0633\u064a\u0627\u0633\u0629 \u0648\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u062c\u0648\u062f\u0629.<\/p>\n\n<ol start=\"3\">\n<h3><\/h3><li>\u0641\u062c\u0648\u0629 \u0627\u0644\u062a\u0633\u0644\u064a\u0645<\/li>\n<\/ol>\n\n<p>\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062d\u062f\u062b \u0641\u062c\u0648\u0629 \u0623\u064a\u0636\u0627 \u0639\u0646\u062f\u0645\u0627 \u062a\u0642\u062f\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 \u062e\u062f\u0645\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u0639\u0645\u0627 \u062a\u0648\u0642\u0639\u0647 \u0627\u0644\u0639\u0645\u064a\u0644. \u0647\u0630\u0627 \u0623\u064a\u0636\u0627 \u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0633\u064a\u0626.  <\/p>\n\n<p><em>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u0627\u062a\u0628\u0627\u0639 \u0627\u0644\u0639\u0645\u0627\u0644 \u0644\u0644\u0642\u0648\u0627\u0639\u062f.<\/em><\/p>\n\n<ol start=\"4\">\n<h3><\/h3><li>\u0641\u062c\u0648\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a<\/li>\n<\/ol>\n\n<p>\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062f\u064a \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0636\u0639\u0647\u0627 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0625\u0644\u0649 \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u062e\u0627\u0631\u062c\u064a \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u062d\u064a\u0627\u0646 \u0625\u0644\u0649 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u0648\u0642\u0639\u0627\u062a \u062e\u0627\u0637\u0626\u0629. \u064a\u062d\u062f\u062b \u0623\u064a\u0636\u0627 \u0623\u0646 \u062a\u062a\u062d\u062f\u062b \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u062a\u0642\u062f\u0645 \u0623\u0634\u064a\u0627\u0621 \u0644\u0627 \u062a\u062a\u0645\u0627\u0634\u0649 \u0645\u0639 \u0645\u0627 \u064a\u0645\u0643\u0646\u0647\u0645 \u0641\u0639\u0644\u0647 \u0628\u0627\u0644\u0641\u0639\u0644.<\/p>\n\n<ol start=\"5\">\n<li>\u0641\u062c\u0648\u0629 \u0627\u0644\u0631\u0636\u0627<\/li>\n<\/ol>\n\n<p>\u064a\u062d\u062f\u062b \u0639\u062f\u0645 \u0627\u0644\u0631\u0636\u0627 \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0648\u0642\u0639\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a 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\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0642\u0627\u0628\u0644 \u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0643\u062a\u0634\u0627\u0641 \u0645\u0634\u0643\u0644\u0627\u062a \u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062d\u0644\u0648\u0644.<\/p>\n\n<ul>\n<h3><\/h3><li>\u062a\u0642\u064a\u064a\u0645 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n<\/ul>\n\n<p>\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u0641\u0647\u0645 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0648\u0638\u064a\u0641\u0647\u0645. \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0639 Servqual. \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u062a\u0648\u0627\u0641\u0642 \u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0642\u0627\u0631\u0646\u0629 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0648\u062c\u0647\u0627\u062a \u0646\u0638\u0631\u0647\u0645 \u0639\u0628\u0631 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0627\u0644\u062e\u0645\u0633\u0629.<\/p>\n\n<ul>\n<h3><\/h3><li>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631<\/li>\n<\/ul>\n\n<p>\u064a\u0645\u0643\u0646 \u0644\u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 Servqual \u0644\u062a\u062d\u062f\u064a\u062f \u0641\u0631\u0635 \u0627\u0644\u062a\u062d\u0633\u064a\u0646. \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062a\u0635\u0648\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u0635\u0648\u0631\u0627\u062a \u0641\u064a \u0643\u0644 \u0641\u0626\u0629. \u0647\u0630\u0627 \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 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\u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0648\u062d\u062f\u0627 \u0641\u064a \u062c\u0645\u064a\u0639 \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u0623\u0646 \u064a\u0642\u064a\u0633 \u0634\u0639\u0648\u0631 \u0627\u0644\u0646\u0627\u0633 \u062a\u062c\u0627\u0647 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062e\u062f\u0645\u0629.<\/p>\n\n<p>\u062a\u0645 \u0627\u0646\u062a\u0642\u0627\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0644\u0642\u064a\u0627\u0633 \u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 \u0643\u062b\u064a\u0631\u0627.<\/p>\n\n<h3 class=\"wp-block-heading\">\u0645\u0632\u0627\u064a\u0627 \u0633\u064a\u0631\u0641\u0643\u0648\u0627\u0644:<\/h3>\n\n<ul>\n<li>\u0642\u064a\u0627\u0633 \u0634\u0627\u0645\u0644 \u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629<\/li>\n\n\n\n<li>\u0645\u0646\u0638\u0648\u0631 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n\n\n\n<li>\u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u062a\u0634\u062e\u064a\u0635\u064a\u0629 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062b\u063a\u0631\u0627\u062a<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0642\u0627\u0631\u0646 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621<\/li>\n\n\n\n<li>\u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0644\u0644\u062a\u062d\u0633\u064a\u0646<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u0639\u064a\u0648\u0628 \u0633\u064a\u0631\u0641\u0643\u0648\u0627\u0644:<\/h3>\n\n<ul>\n<li>\u0630\u0627\u062a\u064a\u0629 \u062a\u0635\u0648\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u0642\u0627\u0637 \u0645\u0642\u064a\u0627\u0633 \u0645\u0648\u0636\u0648\u0639\u064a<\/li>\n\n\n\n<li>\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u062a\u0641\u0633\u064a\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">\u0627\u0633\u062a\u0646\u062a\u0627\u062c<\/h2>\n\n<p>Servqual \u0647\u064a \u0637\u0631\u064a\u0642\u0629 \u062c\u064a\u062f\u0629 \u0644\u0642\u064a\u0627\u0633 \u0648\u062a\u062d\u0633\u064a\u0646 \u0645\u0633\u062a\u0648\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629. \u0625\u0646\u0647 \u064a\u0648\u0641\u0631 \u0637\u0631\u064a\u0642\u0629 \u0645\u0646\u0638\u0645\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u064a\u0631\u064a\u062f\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0643\u064a\u0641 \u064a\u0634\u0639\u0631\u0648\u0646 \u062d\u064a\u0627\u0644 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629.  <\/p>\n\n<p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u062a\u0628\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u0635\u0648\u0631\u0627\u062a \u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0639\u0631\u0641\u0629 \u0623\u064a\u0646 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0648\u0623\u064a\u0646 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0636\u0639 \u062c\u0647\u0648\u062f\u0647\u0627 \u0623\u0648\u0644\u0627. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u062a\u0646\u0641\u064a\u0630 Servqual \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0623\u0643\u062b\u0631 \u0631\u0636\u0627 \u0648\u0648\u0644\u0627\u0621 \u060c \u0648\u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644 \u060c \u0623\u062f\u0627\u0621 \u0623\u0639\u0645\u0627\u0644 \u0623\u0641\u0636\u0644.<\/p>\n\n<p>Servqual \u0647\u0648 \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u0645\u0639\u0631\u0648\u0641 \u0644\u062a\u0642\u064a\u064a\u0645 \u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645 QuestionPro \u0643\u0645\u0646\u0635\u0629 \u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u062e\u0627\u0635\u0629 \u0628\u0647\u0627 \u0639\u0644\u0649 \u062a\u0639\u0644\u0645 \u0623\u0634\u064a\u0627\u0621 \u0645\u0647\u0645\u0629. \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0628\u0639\u0627\u062f Servqual \u0628\u0633\u0647\u0648\u0644\u0629 \u0645\u0639 \u0645\u064a\u0632\u0627\u062a QuestionPro \u0627\u0644\u0642\u0648\u064a\u0629 \u0648\u0642\u0648\u0627\u0644\u0628 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0627\u0644\u0645\u062e\u0635\u0635\u0629.<\/p>\n\n<p>\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 QuestionPro \u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0622\u0631\u0627\u0626\u0647\u0645 \u0628\u0633\u0631\u0639\u0629 \u060c \u0648\u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0641\u062c\u0648\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0629 \u060c \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629.<\/p>\n\n<p>\u0645\u0639\u0627 \u060c \u064a\u0634\u0643\u0644\u0648\u0646 \u0645\u0632\u064a\u062c\u0627 \u0642\u0648\u064a\u0627 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0631\u063a\u0628 \u0641\u064a \u0645\u0646\u062d \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u062a\u062c\u0627\u0631\u0628 \u0631\u0627\u0626\u0639\u0629 \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u062c\u0627\u062d \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u062c\u0644.<\/p>\n\n<p><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><button>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f<\/button><\/a> <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><button>\u0639\u0646 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Servqual \u0647\u0648 \u0646\u0645\u0648\u0630\u062c \u064a\u0633\u062a\u062e\u062f\u0645 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u0644\u0642\u064a\u0627\u0633 \u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629. \u062a\u0645 \u0635\u0646\u0639\u0647 \u0628\u0648\u0627\u0633\u0637\u0629 \u0628\u0627\u0631\u0627\u0633\u0648\u0631\u0645\u0627\u0646 \u0648\u0632\u064a\u062a\u0627\u0645\u0644 \u0648\u0628\u064a\u0631\u064a. \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0642\u064a\u0627\u0633 \u062c\u0648\u062f\u0629 [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":795151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1193],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0633\u064a\u0631\u0641\u0643\u0648\u0627\u0644: \u0645\u0627 \u0647\u0648 + \u0643\u064a\u0641\u064a\u0629 \u0641\u0647\u0645 \u0627\u0644\u0646\u0645\u0648\u0630\u062c | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u0623\u0637\u0644\u0642 \u0627\u0644\u0639\u0646\u0627\u0646 \u0644\u0642\u0648\u0629 Servqual: \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062a\u0645\u064a\u0632 \u0641\u064a \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0639\u0645\u0644\u0627\u0621 \u0645\u0645\u062a\u0627\u0632\u0629. \u062a\u0639\u0644\u0645 \u0643\u064a\u0641 \u0627\u0644\u0622\u0646!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/ar\/%d8%b3%d9%8a%d8%b1%d9%81%d9%83%d9%88%d8%a7%d9%84-%d9%85%d8%a7-%d9%87%d9%88-%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d9%81%d9%87%d9%85-%d8%a7%d9%84%d9%86%d9%85%d9%88%d8%b0%d8%ac\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0633\u064a\u0631\u0641\u0643\u0648\u0627\u0644: \u0645\u0627 \u0647\u0648 + \u0643\u064a\u0641\u064a\u0629 \u0641\u0647\u0645 \u0627\u0644\u0646\u0645\u0648\u0630\u062c | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"\u0623\u0637\u0644\u0642 \u0627\u0644\u0639\u0646\u0627\u0646 \u0644\u0642\u0648\u0629 Servqual: \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062a\u0645\u064a\u0632 \u0641\u064a \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0639\u0645\u0644\u0627\u0621 \u0645\u0645\u062a\u0627\u0632\u0629. \u062a\u0639\u0644\u0645 \u0643\u064a\u0641 \u0627\u0644\u0622\u0646!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/ar\/%d8%b3%d9%8a%d8%b1%d9%81%d9%83%d9%88%d8%a7%d9%84-%d9%85%d8%a7-%d9%87%d9%88-%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d9%81%d9%87%d9%85-%d8%a7%d9%84%d9%86%d9%85%d9%88%d8%b0%d8%ac\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta 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