{"id":803008,"date":"2021-01-28T01:52:43","date_gmt":"2021-01-28T08:52:43","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%d9%84%d9%85%d8%a7%d8%b0%d8%a7-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%ab%d9%85%d8%a7%d8%b1-%d9%81%d9%8a-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%aa%d8%ac%d8%b1\/"},"modified":"2023-07-24T07:00:04","modified_gmt":"2023-07-24T07:00:04","slug":"%d9%84%d9%85%d8%a7%d8%b0%d8%a7-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%ab%d9%85%d8%a7%d8%b1-%d9%81%d9%8a-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%aa%d8%ac%d8%b1","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ar\/%d9%84%d9%85%d8%a7%d8%b0%d8%a7-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%ab%d9%85%d8%a7%d8%b1-%d9%81%d9%8a-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%aa%d8%ac%d8%b1\/","title":{"rendered":"\u0644\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0639\u0644\u0649 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style=\"font-weight: 400;\">\u0625\u0630\u0646 \u0643\u0645 \u0647\u064a \u0642\u064a\u0645\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0644\u0636\u0628\u0637\u061f  <\/span><\/p>\n<h2><b>\u0644\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0623\u064a \u062d\u0627\u0644\u061f  <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0645\u062e\u062a\u0635\u0631\u0629 \u0647\u064a \u0623\u0646 \u0639\u0645\u0644\u0643 \u0644\u0646 \u064a\u0646\u062c\u0648 \u0644\u0641\u062a\u0631\u0629 \u0637\u0648\u064a\u0644\u0629 \u0648\u0633\u0637 \u0645\u0646\u0627\u0641\u0633\u0629 \u0634\u062f\u064a\u062f\u0629 \u0645\u0627 \u0644\u0645 \u062a\u0641\u0639\u0644 \u0630\u0644\u0643! \u0644\u0645 \u062a\u0639\u062f \u062a\u062c\u0631\u0628\u0629 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src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2021\/01\/investing-in-customer-experience.jpg\" alt=\"\u062a\u062a\u0645\u062a\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0645\u062a\u0639 \u0628\u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u0627\u0644\u062f\u0631\u062c\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0628\u0641\u0631\u0635\u0629 \u0623\u0643\u0628\u0631 \u0628\u0646\u0633\u0628\u0629 17\u066a \u0644\u0644\u0646\u0645\u0648 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0639\u0627\u0645\u0627 \u0628\u0639\u062f \u0639\u0627\u0645 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u0644\u062f\u064a\u0647\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 \u0633\u064a\u0626\u0629.\" width=\"705\" height=\"422\"><\/p>\n<h3><b>3. \u062a\u062d\u0633\u064a\u0646 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wp-image-116388 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2021\/01\/ROI-of-cx-questionpro.jpg\" alt=\"\u062a\u062a\u0645\u062a\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0645\u062a\u0639 \u0628\u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 \u0644\u0627 \u062a\u0634\u0648\u0628\u0647\u0627 \u0634\u0627\u0626\u0628\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u0641\u0631\u0635\u0629 \u062a\u062d\u0633\u064a\u0646 \u0628\u0646\u0633\u0628\u0629 68\u066a \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0633\u0645\u0639\u062a\u0647\u0627 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0641\u064a \u063a\u0636\u0648\u0646 \u0641\u062a\u0631\u0629 \u0644\u0627 \u062a\u062a\u062c\u0627\u0648\u0632 \u062e\u0645\u0633 \u0633\u0646\u0648\u0627\u062a.\" width=\"705\" height=\"422\"><\/p>\n<h3><b>4. \u0642\u0648\u0629 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src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2021\/01\/why-invest-in-cx-questionpro.jpg\" alt=\"\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 \u0631\u0627\u0626\u0639\u0629 \u0644\u062f\u064a\u0647\u0627 1.5 \u0645\u0631\u0629 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0645\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0641\u0639\u0644 \u0630\u0644\u0643.\" width=\"705\" height=\"422\"><\/p>\n<h3><b>5. \u062d\u062f\u062f \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0648\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0643\u0644\u0645\u0627 \u0641\u0647\u0645\u062a 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\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u0644\u0634\u0643\u0627\u0648\u0649 \u0648\u0627\u0644\u0648\u0644\u0627\u0621 \u0628\u0646\u0633\u0628\u0629 40\u066a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u062a\u0636\u0631\u0631 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u062a\u0635\u0648\u0631\u0627\u062a \u0645\u062f\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u063a\u064a\u0631 \u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0645\u0639 \u062a\u0635\u0648\u0631 \u0627\u0644\u0639\u0645\u064a\u0644.  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0627\u0644\u062e\u062a\u0627\u0645 \u060c \u064a\u062a\u0623\u062b\u0631 \u0646\u062c\u0627\u062d \u062a\u062c\u0631\u0628\u0629 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\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.  <\/span><\/a><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>\u0639\u062f\u0645 \u0625\u062f\u0631\u0627\u0643 \u0623\u0646 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0647\u0648 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0631\u0642\u0645 \u0648\u0627\u062d\u062f<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u062a\u062d\u062f\u064a\u062f \u0639\u0627\u0626\u062f \u0627\u0633\u062a\u062b\u0645\u0627\u0631 CX \u0644\u0623\u0646\u0647 \u0644\u064a\u0633 \u0639\u0627\u062f\u0629 \u0631\u0642\u0645\u0627 \u0648\u0627\u062d\u062f\u0627. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u062a\u0645\u062f \u0643\u064a\u0641\u064a\u0629 \u0642\u064a\u0627\u0633 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 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\u0627\u062a\u061f CES\u061f  <\/span><\/a><span style=\"font-weight: 400;\">\u0647\u0644 \u062a\u0642\u064a\u0633\u0648\u0646 \u0623\u064a\u0636\u0627 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV) \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628\u061f \u062a\u0639\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0645\u062b\u0644 \u0632\u064a\u0627\u062f\u0629 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u062f\u0649 \u0627\u0644\u062d\u064a\u0627\u0629 \u060c \u0623\u0648 \u062a\u0642\u0644\u064a\u0644 \u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0623\u0648 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0623\u0648 \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 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href=\"https:\/\/www.questionpro.com\/blog\/improve-the-roi-of-customer-experience-program\/\"><span style=\"font-weight: 400;\">  \u062a\u062d\u0633\u064a\u0646 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u0628\u0631\u0646\u0627\u0645\u062c \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0647\u0646\u0627.  <\/span><\/a><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>\u0627\u0644\u0625\u0641\u0631\u0627\u0637 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0623\u0648 \u0646\u0642\u0635 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621  <\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0625\u0630\u0627 \u0644\u0645 \u062a\u0643\u0646 \u0642\u062f \u0631\u0628\u0637\u062a \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0628\u0645\u0627 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\u0627\u0644\u0645\u0642\u0627\u0628\u0644. <\/span> <\/p>\n<h2><b>\u0643\u064a\u0641 \u062a\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u062d\u0643\u0645\u0629\u061f  <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u0648 \u0645\u0639<\/span><i><br \/>\n  <span style=\"font-weight: 400;\"> &#8220;\u0627\u0644\u0639\u0645\u064a\u0644 \u062f\u0627\u0626\u0645\u0627 \u0639\u0644\u0649 \u062d\u0642<\/span><br \/>\n<\/i><span style=\"font-weight: 400;\">  \u0634\u062f\u0627\u061f \u0623\u064a \u0634\u062e\u0635 \u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0628\u0627\u0634\u0631\u0629 \u064a\u0639\u0631\u0641 \u0623\u0646 \u0627\u0644\u0623\u0645\u0631 \u0644\u064a\u0633 \u0643\u0630\u0644\u0643. \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u062d\u064a\u0627\u0646 \u060c \u064a\u062a\u0645 \u0641\u0647\u0645\u0647\u0627 \u0628\u0634\u0643\u0644 \u062e\u0627\u0637\u0626 \u0623\u0648 \u064a\u0633\u0627\u0621 \u0641\u0647\u0645\u0647\u0627 \u0623\u0648 \u062d\u062a\u0649 \u063a\u064a\u0631 \u0645\u0639\u0642\u0648\u0644\u0629 \u062a\u0645\u0627\u0645\u0627. \u0648\u0623\u062d\u064a\u0627\u0646\u0627 \u060c \u0641\u0625\u0646 \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u0645\u0628\u0630\u0648\u0644\u0629 \u0644\u0625\u0633\u0639\u0627\u062f\u0647\u0645 \u0644\u0627 \u062a\u0633\u062a\u062d\u0642 \u0627\u0644\u0639\u0646\u0627\u0621.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u064a\u0646\u0645\u0627 \u062a\u062d\u062a\u0627\u062c \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0625\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0648\u0642\u0639\u0627\u062a\u0647\u0645 \u060c \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0623\u064a\u0636\u0627 \u0641\u0647\u0645 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0644\u0628\u0647\u0627 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u0627\u0644\u0637\u0627\u0648\u0644\u0629.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0647\u0646\u0627\u0643 \u0634\u064a\u0621 \u0645\u062b\u0644 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u062c\u0647\u062f \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0644\u0642\u062f \u0633\u0627\u0631\u062a \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u064a\u0627\u0647 \u0627\u0644\u0645\u062d\u0641\u0648\u0641\u0629 \u0628\u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0644\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0643\u062b\u064a\u0631\u0627 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u062d\u064a\u062b \u064a\u0635\u0628\u062d \u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062e\u0627\u0635 \u0628\u0647\u0627 \u063a\u064a\u0631 \u0645\u0633\u062a\u062f\u0627\u0645.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u062d\u064a\u0644\u0629 \u0647\u064a \u0625\u064a\u062c\u0627\u062f \u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u062a\u0644\u0628\u064a\u0629 \u062a\u0648\u0642\u0639\u0627\u062a \u0639\u0645\u064a\u0644\u0643 \u0648\u0631\u0628\u0637\u0647 \u0628\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0647\u0630\u0627 \u0627\u0644\u0639\u0645\u064a\u0644. \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0644\u0627 \u062a\u0633\u0639\u062f \u062c\u0645\u064a\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0623\u064a \u062b\u0645\u0646!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u0645 \u0627\u0644\u062a\u0642\u0644\u064a\u0644 \u0645\u0646 \u0634\u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0625\u0644\u0649 \u062d\u062f \u0643\u0628\u064a\u0631 \u0644\u0623\u0646 \u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u0636\u0645\u0646 \u0628\u0647\u0627 \u0639\u0627\u0626\u062f \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0648\u0627\u0641\u0631 \u0641\u064a \u0628\u0631\u0646\u0627\u0645\u062c \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643. \u0637\u0627\u0644\u0645\u0627 \u0623\u0646 \u0627\u0644\u062c\u0647\u062f \u064a\u0624\u062a\u064a \u062b\u0645\u0627\u0631\u0647 (\u062b\u0645 \u0623\u0643\u062b\u0631) \u060c \u0641\u0623\u0646\u062a \u0641\u064a \u0645\u0643\u0627\u0646 \u062c\u064a\u062f.  <\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><strong>\u064a\u0642\u062f\u0645 QuestionPro \u0628\u0639\u0636\u064b\u0627 \u0645\u0646 \u0623\u0643\u062b\u0631 \u0623\u062f\u0648\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u0642\u062f\u0645\u064b\u0627 \u0627\u0644\u0645\u062a\u0627\u062d\u0629.<\/strong> \u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u0642\u064a\u0645\u0629 \u062d\u0648\u0644 \u0623\u0641\u0643\u0627\u0631 \u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u0645\u0634\u0627\u0639\u0631\u0647\u0645 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/span> <a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u0628\u0631\u0646\u0627\u0645\u062c QuestionPro CX<\/span><\/a> <span data-preserver-spaces=\"true\">\u0627\u0644\u064a\u0648\u0645.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/info.questionpro.com\/meetings\/kenneth-peterson\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u0643\u062a\u0627\u0628 \u062a\u062c\u0631\u064a\u0628\u064a<\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u064a\u0648\u0645 \u0645\u0647\u0648\u0648\u0633\u0629 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 (\u0648\u0647\u064a \u0645\u062d\u0642\u0629 \u0641\u064a \u0630\u0644\u0643) \u060c \u0644\u0627 \u062a\u0632\u0627\u0644 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0643\u0627\u0641\u062d 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