QuestionPro Academic license gives access to a variety of online survey questions and advanced tools for academic research. Online surveys for academic research are very easy to create and guaranteed will deliver the results you’re looking…

Causal Analysis As a market researcher, I am always curious about the impact of marketing activities and purchase behavior. In short I wonder if our activities cause people to purchase our products and services. The…

Statistical vs. Managerial Significance As market researchers, it is our task to sort the wheat from the chaff. Whether the data is from a survey or customer transactions it is our function to extrapolate meaning…

In yet another successful event partnership, QuestionPro joined hands with Indian Institute of Management, Lucknow, to set up a great show at their Annual Business, Sports & Cultural Festival- Manfest-Varchasva. The 3-day event was a…

By popular demand of our customers, we hosted a free webinar last week on insightful tips to increase the response rate of your surveys. Our featured speakers were Dr.P.Vigneswara Ilavarasan- Director of Research, IIT Delhi and Harshad Deshpande-Product…