Online Surveys for Academic Research – How to Design Them

QuestionPro Academic license gives access to a variety of online survey questions and advanced tools for academic research. Online surveys for academic research are very easy to create and guaranteed will deliver the results you’re looking…

Causal Analysis – Does X cause Y

Causal Analysis As a market researcher, I am always curious about the impact of marketing activities and purchase behavior. In short I wonder if our activities cause people to purchase our products and services. The…

Statistical vs. Managerial Significance

Statistical vs. Managerial Significance As market researchers, it is our task to sort the wheat from the chaff. Whether the data is from a survey or customer transactions it is our function to extrapolate meaning…

Research on Research

If you’ve seen this term recently, you may be wondering what on earth it means and why you should care. The answer to both is pretty simple.

Calculus and Statistics

Calculus and Statistics There was this post on Quora by Erick Watson a while ago that caught our collective attention at QuestionPro, because it was so illustrative of the difference between calculus and statistics. I…

Rensis Likert and the Likert scale

Likert Scale Likert. Likely, if you’ve heard the term, you’re familiar with the fact that the term is typically associated with a scale. But do you know the history behind the Likert scale, and what…