Content Index Business research: Definition Business research: Types and methodologies Quantitative research methods Qualitative research methods Advantages of Business research Disadvantages of Business research Importance of Business research Business research: Definition Business research is a…

Sample: Definition A sample is defined as a smaller set of data that is chosen and/or selected from a larger population by using a predefined selection method. These elements are known as sample points, sampling…

Content Index Exploratory research: Definition Types and methodologies of Exploratory research Primary research methods Secondary research methods Exploratory research: Steps to conduct a research Characteristics of Exploratory research Advantages of Exploratory research Disadvantages of Exploratory…

Content Index Empirical research: Definition Empirical research: Origin Types and methodologies of empirical research Quantitative research methods Qualitative research methods Steps for conducting empirical research Empirical research methodology cycle Advantages of Empirical research Disadvantages of…

Questionnaire: Definition A questionnaire is defined a market research instrument that consists of questions or prompts to elicit and collect responses from a sample of respondents. A questionnaire is typically a mix of open-ended questions…