Numerous industry reports have consistently shown that, in comparison to other research methodologies, online research remains the dominant methodology of choice for research practitioners. With nearly 90% of the US population online, followed by 76%…

There’s no doubt that custom variables offer a great deal of benefits to users–from personalized survey email invitations to passing data values to subsequent survey questions. However, when approached with the need for data about…

Look Great, Feel Even Better Imagine this—you want to create a survey where your attention and thoughts can be fully leveraged. You want to focus on crafting your questions and queries, not wonder if you…

For the QuestionPro Platform, the most prominent method of receiving high quality insights is ensuring that the experience of collecting survey responses is pleasurable. This involves many key pieces, but it begins with the survey editing…

One common dilemma we often hear from researchers is that they are investing a great deal of time, resources, and effort to develop a high quality survey, but their survey response rates are declining, as is their…