What are the various Examples of Demographic Segmentation: Demographic segmentation examples explain how a market is divided into smaller groups according to age, gender, family income, race and ethnicity, qualification, marital status, nature of employment…

Definition of Demographic Segmentation Demographic segmentation is a market segmentation method based on variables such as age, gender, income etc. This segmentation helps organizations understand consumer behavior accurately that in turn helps them perform better….

 What is Qualitative Data? Qualitative data refers to the data that approximates or characterizes but is unable to statistically measure any attributes. This type of data is descriptive in nature. Quantitative data in statistics is…

What is a focus group? Focus group in research, is a small group of carefully selected participants who contribute in open discussions about a new product or a feature update or any other topic to…

What is Market Research? Market Research is a method to collect customer insights to understand whether a new product will work well with a target market or what type of changes can be done to…