Advice on Customer Research Methods

Online surveys are a great way to collect customer feedback, but they are not the only way, nor are they the best way. Sometimes, the best way to really understand the customer experience with you is…

How to Use Online Survey Logic

This post will explain advanced survey logic, but first, let me say that  – every survey has some form of logic inherent to it and  I posit the following definition: Surveys are an ordered, logical…