What’s the Difference? A question I hear from time to time is “is there a difference between crowdsourcing and market research?” And although the answer is definitely “yes,” I understand why there’s some confusion. To…

What is Cross-Sectional Study? Cross-sectional study is defined as an observational study where data is collected as a whole to study a population at a single point in time to examine the relationship between variables…

What is SWOT Analysis? SWOT analysis is an acronym for Strengths, Weakness, Opportunities, and Threats which is an effective market research analysis technique. Usually, SWOT analysis is used to evaluate an organization’s performance in the…

What are SMART Objectives? SMART Objectives is defined as a set of objectives and goals that are put in place by parameters, that bring structure and tractability together. SMART goal setting creates a verifiable trajectory…

Nominal Scale and Ordinal Scale are two of the four variable measurement scales. Both these measurement scales have their significance in surveys/questionnaires, polls, and their subsequent statistical analysis. Every statistician should evaluate the difference between…