I proactively work with many digital communication teams today who work endlessly to improve communications with their customers, with email in particular. The average number of business-related emails sent and received is on average 121…

Net Promoter Score (NPS) is the leading indicator of growth. Simple as the number may seem, the results are powerful enough to reduce churn, foster customer loyalty and ultimately enhance customer experience. Whether you run…

What distinguishes an ordinary business from a remarkable one? It’s how a business is designed for a customer –  it’s the customer experience. From the brand voice to post-purchase, a customer-centric organization focuses on every…

How many customer satisfaction surveys have you experienced this week?  In my case, there isn’t a single transaction that I do that doesn’t ask me to rate my experience. It’s getting annoying. As it turns…