What’s the best way to ensure business growth? Measuring the customer experience with Net Promoter Score (NPS) is key to growing your business – but it doesn’t stop there. How you use NPS to measure…

“On a scale from 0-10, how likely are you to recommend us [company] to your friends or colleagues?” That’s the basic Net Promoter Score (NPS) question that many businesses today use to understand their customers’…

Mapping Customer Experience: Know Your Customer Intimately It always amazes me how our clients at QuestionPro put themselves into the shoes of their customers. Yes, these are the determined ones who are charged with helping…