There are many ways to know what your customers think about your business. The most common and successful method out of all is to send out an NPS survey. It consists of a list of questions that collect data related to customer experience. All types of NPS surveys such as relationship NPS, transactional NPS, brand NPS, and many others generate a net promoter score based on a 0-10 rating given by customers….

Net Promoter Score (NPS) is used to measure customer loyalty and how likely they are to refer your products and services to others. NPS helps identify who among your customers are promoters, passives, and detractors. Loyal customers are an asset to any company and are a great way to keep the business running. Getting new business is often considered tougher than renewing existing contracts….

In today’s highly competitive business world everything is about customers. Businesses obsessively focusing on customer intelligence, engagement, and most important loyalty, have greater chances to succeed.  
Net Promoter Score 
NPS is a Net Promoter Score, a scale to measure customer loyalty. It is a single question survey asked to find out customers’

Net Promoter Score or NPS is a great scale to measure how a business is performing. Signing up and using the product is just a mark on that scale. Renewing the license to continue using the product is another mark on the scale. When customers agree to recommend your product or service, only then you did achieve the NPS Gold bar.

“Your most unhappy customers are the greatest source of learning and making sure you are measuring the right metrics is key to the success of your business, product or service” – Says anybody running a successful business.
Everybody in today’s world is a customer or end user receiving some type of service. Whether you are shopping at a grocery store, flying with an airline or purchasing something online, you inevitably build expectations on a smooth transaction with the highest quality, design, communication and the end result of receiving the right product or service.

Interval Scale: Definition
The interval scale is defined as a quantitative measurement scale where the difference between 2 variables is meaningful. Interval scale is the 3rd level of measurement. In other words, the variables are measured in actuals and not as a relative manner, where the presence of zero is arbitrary. This means that the difference between two variables on a scale is an actual and equal distance.