“Your most unhappy customers are the greatest source of learning and making sure you are measuring the right metrics is key to the success of your business, product or service” – Says anybody running a…

Interval Scale: Definition The interval scale is defined as a quantitative measurement scale where the difference between 2 variables is meaningful. Interval scale is the 3rd level of measurement. In other words, the variables are…

  The universal Net Promoter Score (NPS) question is considered to be one of the most powerful and insightful of all survey questions. A NPS survey asks a simple question from organizations to customers –…

Irrespective of how big or small a business is or which sector the business is in, customer satisfaction and loyalty are always important. Acknowledgment from a customer is what everyone’s looking for, isn’t it? With…