There may be many of you reading this blog, looking to know whether to focus on increasing customer loyalty or on decreasing the customer efforts put into the interaction with your organization. To clear the…

What is Customer Effort Score (CES)?
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Customer Effort Score (CES) is a type of customer satisfaction survey metric used to measure the level of easiness of a customer’s experience using a single question with a view to induce customer loyalty by…

Customer Effort Score is a measurement parameter to get information about the efforts the customers have to put into your product/service. Lower the effort, the better it is for the credibility of your organization. The…

“Everything starts with the customer”: Louis XIV Most successful companies provide amazing customer experiences. Taking charge of developing new customer strategies can be quite challenging but in today’s world where technology has taken over the…