Beyond Reason Customer Loyalty I have long been inspired from CEO of Worldwide, Saatchi & Saatchi, Kevin Roberts’ theory of Lovemarks, future beyond brands. Mr. Roberts, in fact, played a huge role in my decision…

Need Connected, Engaged Customers? Identifying innovative customer engagement solutions is not an easy task. But more often than not, we forget to look into the fundamentals that get engaged customers and them connected with you…

Build Customer Engagement Building successful customer engagement in a community is easier than you imagine. Communities administrators usually have a big customer email database, and are ready to start building their communities, but oftentimes they…