Need Connected, Engaged Customers? Identifying innovative customer engagement solutions is not an easy task. But more often than not, we forget to look into the fundamentals that get engaged customers and them connected with you…

Build Customer Engagement Building successful customer engagement in a community is easier than you imagine. Communities administrators usually have a big customer email database, and are ready to start building their communities, but oftentimes they…

Track the Customer Journey The customer journey is seldom a linear process. How marketers and the organizations they work for decipher the roadmap the customer is using on his or her journey requires tools, time and…

Likert and other scales designed to measure attitudes, such as satisfaction, are ubiquitous in marketing research. They have their uses that is for sure, but there are a few caveats one should be aware of….