There is a paradox in the market research industry around respondents.  We do all we can think of to convince people to take our surveys.  When they respond enthusiastically to our pleas and become frequent…

Have you been asked that question lately? In business, it’s akin to children asking their parents where babies come from.  That awkward moment, you hope, is during a quiet moment at home free from grandparents…

Not being able to identify when your organization is experiencing this dangerous cycle sets you up for a series of unpleasant consequences.  Here’s how you’ll spot it. A healthy customer feedback system engages customers at all…

Social media’s given us all a lot of power.  Now, our words and images can be delivered around the globe, instantly.  Our ideas, secrets,  our too-much-information, business plans, collaborations, with or without our tacit permission,…

I listened in on a recent Word of Mouth Marketing Association (WOMMA) webinar in which John Moore, of Brand Autopsy stated: Social Media helps small businesses seem big and big businesses act small Knowing the…