There’s no doubt that custom variables offer a great deal of benefits to users–from personalized survey email invitations to passing data values to subsequent survey questions.
However, when approached with the need for data about a specific group from a large number of respondents, researchers look to custom variables as a tried and true research tool.

With all the talk of data security as of late, it is important that we address another aspect of security – namely customer security. Marketers measure customer loyalty and spend considerable time and resources attempting to understand and master it. This has been going on for as long as there has been competition. As a topic, customer loyalty has been thoroughly researched by academics and practitioners alike….

Customer Experience and Customer feedback   – we all know it’s important, but we also all want to avoid making our customers feel like they’ve been pressured into replying, let alone feeling like they are being over-surveyed. Let’s look at the general steps to a successful customer feedback survey project.
Start with the customer feedback survey design
The first place to look at customer feedback survey is the survey template itself….

Customer Satisfaction Measurement Tool
Customer satisfaction measurement has long been the task of market researchers. There are numerous ways to delve into the customer’s perception of satisfaction – each has its merits and drawbacks. This post examines a few of the options available.
Many of the more commonly used methods of measuring satisfaction with a product or service rely on some form of scale….

The first thing that comes to mind when we talk about customer service is the experience we had at the store, at a restaurant, airport, hairdressers – you name it. You definitely know if you’re receiving good customer service – you judge it! Did the nice lady at the shop smile at you, asked you how your day was offered you samples? Did she tell you not worry when you accidentally smashed the expensive tea set across the store? You judge your experience by timelines, accuracy of deliveries and the overall feeling that brand left you with.