Not Every Experience is Rosy
In my last blog post, I talked about how to activate your Promoters to amplify positive customer experiences about your brand. But, how do you handle those not-so-great customer experiences? What do you do when mistakes happen? It’s not as hard as you might think to recover from mistakes.

Promoter Amplification
All of your customers are fans. That’s right, all of them. Their just not all fans of your business. Think about it, they love the Seattle Seahawks, or Taylor Swift, or Star Wars, or Candy Crush, or something. They buy tickets, download apps, stand in lines, and brag about how they knew about it first.