As a survey designer, I am challenged to develop questions and response categories that maximize the information content for the client while minimizing the respondent’s cognitive load. This post I would like to talk about Point Allocation Method and how it compares to the rank order question type. The rank order question type is commonly used in survey research….

You have collected the survey data, now it’s time to analyze it. What if you want to filter survey results in the dashboard based on various questions, country, and more? How can you do that? Sounds exciting? Let’s have a look at how this works.
You are the Head of a Department, and you have conducted a survey across various teams to check employee satisfaction rate within these teams….

Nominal data or “name” data is the basic data format we employ as market researchers. There is nothing marginal about this format, in fact, the majority of survey questions are nominal by design. They are categories with numbers assigned to them to facilitate analysis. In most research courses they are introduced as variables such as eye or hair color, a person’s name or the state they live in….

Calculus and Statistics
There was this post on Quora by Erick Watson a while ago that caught our collective attention at QuestionPro, because it was so illustrative of the difference between calculus and statistics. I wanted to share this with you along with some of my own thoughts about the topic as they relate to the field of market research….

Market research and data analysis go hand-in-hand. After all, what good is collecting data without knowing how to use the data you’ve collected? However, knowing just what kinds of data analysis you should be conducting to achieve the decisions you need to make can be tricky. Let’s look at some data analysis tools and how they can be used to help you make better business decisions….