{"id":37813,"date":"2022-02-01T20:51:42","date_gmt":"2022-02-01T19:51:42","guid":{"rendered":"https:\/\/www.questionpro.de\/?p=37813"},"modified":"2022-02-01T20:51:42","modified_gmt":"2022-02-01T19:51:42","slug":"diy-handbuch-marktforschung","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/de\/diy-handbuch-marktforschung\/","title":{"rendered":"Self Service & Do it yourself Marktforschung – QuestionPro"},"content":{"rendered":"
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QuestionPro Wissen<\/div>\n

Kostenloses E-Book:
\nDas Handbuch f\u00fcr Do-It-Yourself Marktforschung<\/h1>\n
In deutscher und englischer Sprache<\/div>\n

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In unserem kostenlosen E-Book \u201cDas Handbuch f\u00fcr Do-It-Yourself Marktforschung von QuestionPro\u201d zeigen wir Ihnen auf, wie Sie mit der Marktforschungs-Plattform QuestionPro Marktforschungs-Studien und Projekte als Self-Service im eigenen Unternehmen schnell, einfach und kosteneffizient durchf\u00fchren k\u00f6nnen.<\/p>\n

\n<\/p>\n

Marktforschung im eigenen Unternehmen als Self-Service betreiben: Handbuch mit Best Practices und Tipps!<\/h2>\n

Immer mehr Unternehmen f\u00fchren dank moderner Befragungs- und Analyse-Technologien Marktforschung im eigenen Unternehmen durch. Dieses Handbuch f\u00fcr Self-Service-Marktforschung zeigt Ihnen auf, wie Sie mit den innovativen Fragetypen und Analysem\u00f6glichkeiten der Marktforschungs-Plattform QuestionPro ohne gro\u00dfen Aufwand in Eigenregie durchf\u00fchren k\u00f6nnen. Beschrieben werden anschaulich die vielen als Self-Service verwendbaren Fragetypen innerhalb von QuestionPro, wie etwa Conjoint Analyse, Maximum Difference Scaling, Semantisches Differenzial, Image- und Ad-Testing sowie die umfassenden Auswertungsm\u00f6glichkeiten, die Ihnen die integrierte Echtzeit-Analyse der herausragenden Marktforschungs-Plattform bietet. Zudem beinhaltet das kostenlose E-Book eine \u00dcbersicht der vielen hilfreichen Features und Funktionen, wie etwa Scoring-Logik, Gewichtung und der intelligente Data Quality Check. Nach dem Studium des Marktforschungs-Handbuches werden Sie in der Lage sein, Do-It-Yourself Marktforschung mit QuestionPro schnell, einfach und Kosteneffizient im eigenen Hause zu betreiben.<\/p>\n

Inhalt des E-Books<\/h2>\n
    \n
  • Fragetypen f\u00fcr Self-Service-Marktforschung\n
      \n
    • Conjoint-Analyse<\/li>\n
    • MaxDiff-Analyse<\/li>\n
    • Anchor MaxDiff-Skalierung<\/li>\n
    • Card Sorting<\/li>\n
    • Text-Highlighter<\/li>\n
    • Van Westendorp Price Sensitivity-Meter<\/li>\n
    • Semantische Differenzskala<\/li>\n
    • Heatmap-Analyse<\/li>\n
    • Hotspot-Tests<\/li>\n<\/ul>\n<\/li>\n
    • Erweiterte Fragelogik\n
        \n
      • Erweiterte Frage & Antwort-Randomisierung<\/li>\n
      • Blockrandomisierung<\/li>\n
      • Verteilte Logik-Quoten<\/li>\n<\/ul>\n<\/li>\n
      • Erweiterte Funktionen bei der Berichterstellung\n
          \n
        • \u00a0Gewichtung<\/li>\n
        • Datenqualit\u00e4t<\/li>\n<\/ul>\n<\/li>\n
        • Erweiterte Analysen\n
            \n
          • Sentiment-Analyse<\/li>\n
          • TURF-Analyse<\/li>\n
          • GAP-Analyse<\/li>\n
          • Korrelationsanalyse<\/li>\n<\/ul>\n<\/li>\n
          • Zus\u00e4tzliche fortschrittliche Recherche-Software-Tools\n
              \n
            • \u00a0Auto-\u00dcbersetzung<\/li>\n
            • Integrationen<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

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              F\u00fchren Sie mit der Marktforschungs-Plattform QuestionPro Do-It-Yourself Marktforschung im eigenen Unternehmen kosteneffizient durch.<\/p>\n","protected":false},"author":192,"featured_media":40611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2581],"tags":[],"yoast_head":"\nHandbuch Do-it-yourself Marktforschung - QuestionPro<\/title>\n<meta name=\"description\" content=\"F\u00fchren Sie mit der Marktforschungs-Plattform QuestionPro Do-It-Yourself Marktforschung im eigenen Unternehmen kosteneffizient durch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/de\/diy-handbuch-marktforschung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Handbuch Do-it-yourself Marktforschung - 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