{"id":37813,"date":"2022-02-01T20:51:42","date_gmt":"2022-02-01T19:51:42","guid":{"rendered":"https:\/\/www.questionpro.de\/?p=37813"},"modified":"2022-02-01T20:51:42","modified_gmt":"2022-02-01T19:51:42","slug":"diy-handbuch-marktforschung","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/de\/diy-handbuch-marktforschung\/","title":{"rendered":"Self Service & Do it yourself Marktforschung – QuestionPro"},"content":{"rendered":"
\n[av_three_fifth first min_height=’av-equal-height-column‘ vertical_alignment=’av-align-middle‘ space=“ row_boxshadow_color=“ row_boxshadow_width=’10‘ margin=’0px‘ margin_sync=’true‘ mobile_breaking=’av-break-at-tablet‘ border=“ border_color=“ radius=’0px‘ radius_sync=’true‘ padding=’0px‘ padding_sync=’true‘ column_boxshadow_color=“ column_boxshadow_width=’10‘ background=’bg_color‘ background_color=“ background_gradient_color1=“ background_gradient_color2=“ background_gradient_direction=’vertical‘ src=“ attachment=“ attachment_size=“ background_position=’top left‘ background_repeat=’no-repeat‘ highlight_size=’1.1′ animation=“ link=“ linktarget=“ link_hover=“ title_attr=“ alt_attr=“ mobile_display=“ id=“ custom_class=“ aria_label=“ av_uid=’av-16cya3e‘]<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

QuestionPro Wissen<\/div>\n

Kostenloses E-Book:
\nDas Handbuch f\u00fcr Do-It-Yourself Marktforschung<\/h1>\n
In deutscher und englischer Sprache<\/div>\n

<\/p>\n

[\/av_three_fifth][av_two_fifth min_height=“ vertical_alignment=“ space=“ row_boxshadow=“ row_boxshadow_color=“ row_boxshadow_width=’10‘ custom_margin=“ margin=’0px‘ mobile_breaking=“ border=“ border_color=“ radius=’0px‘ padding=’0px‘ column_boxshadow=“ column_boxshadow_color=“ column_boxshadow_width=’10‘ background=’bg_color‘ background_color=“ background_gradient_color1=“ background_gradient_color2=“ background_gradient_direction=’vertical‘ src=“ background_position=’top left‘ background_repeat=’no-repeat‘ highlight=“ highlight_size=“ animation=“ link=“ linktarget=“ link_hover=“ title_attr=“ alt_attr=“ mobile_display=“ id=“ custom_class=“ aria_label=“ av_uid=’av-kqmayi‘]<\/p>\n

<\/p>\n


\n\"free-ebook\"
\n<\/p>\n

<\/p>\n

<\/div>\n

\"free-ebook\"
\n<\/p>\n

[\/av_two_fifth]
\n\n\n

[av_three_fifth first min_height=“ vertical_alignment=’av-align-top‘ space=“ custom_margin=’aviaTBcustom_margin‘ margin=’20px‘ margin_sync=’true‘ padding=’0px‘ padding_sync=’true‘ border=“ border_color=“ radius=’0px‘ radius_sync=’true‘ background_color=“ src=“ attachment=“ attachment_size=“ background_position=’top left‘ background_repeat=’no-repeat‘ animation=“ mobile_breaking=’av-break-at-tablet‘ mobile_display=“ custom_class=“ av_uid=’av-xdokrw‘]<\/p>\n\n<\/p>\n

In unserem kostenlosen E-Book \u201cDas Handbuch f\u00fcr Do-It-Yourself Marktforschung von QuestionPro\u201d zeigen wir Ihnen auf, wie Sie mit der Marktforschungs-Plattform QuestionPro Marktforschungs-Studien und Projekte als Self-Service im eigenen Unternehmen schnell, einfach und kosteneffizient durchf\u00fchren k\u00f6nnen.<\/p>\n

\n<\/p>\n

Marktforschung im eigenen Unternehmen als Self-Service betreiben: Handbuch mit Best Practices und Tipps!<\/h2>\n

Immer mehr Unternehmen f\u00fchren dank moderner Befragungs- und Analyse-Technologien Marktforschung im eigenen Unternehmen durch. Dieses Handbuch f\u00fcr Self-Service-Marktforschung zeigt Ihnen auf, wie Sie mit den innovativen Fragetypen und Analysem\u00f6glichkeiten der Marktforschungs-Plattform QuestionPro ohne gro\u00dfen Aufwand in Eigenregie durchf\u00fchren k\u00f6nnen. Beschrieben werden anschaulich die vielen als Self-Service verwendbaren Fragetypen innerhalb von QuestionPro, wie etwa Conjoint Analyse, Maximum Difference Scaling, Semantisches Differenzial, Image- und Ad-Testing sowie die umfassenden Auswertungsm\u00f6glichkeiten, die Ihnen die integrierte Echtzeit-Analyse der herausragenden Marktforschungs-Plattform bietet. Zudem beinhaltet das kostenlose E-Book eine \u00dcbersicht der vielen hilfreichen Features und Funktionen, wie etwa Scoring-Logik, Gewichtung und der intelligente Data Quality Check. Nach dem Studium des Marktforschungs-Handbuches werden Sie in der Lage sein, Do-It-Yourself Marktforschung mit QuestionPro schnell, einfach und Kosteneffizient im eigenen Hause zu betreiben.<\/p>\n

Inhalt des E-Books<\/h2>\n
    \n
  • Fragetypen f\u00fcr Self-Service-Marktforschung\n
      \n
    • Conjoint-Analyse<\/li>\n
    • MaxDiff-Analyse<\/li>\n
    • Anchor MaxDiff-Skalierung<\/li>\n
    • Card Sorting<\/li>\n
    • Text-Highlighter<\/li>\n
    • Van Westendorp Price Sensitivity-Meter<\/li>\n
    • Semantische Differenzskala<\/li>\n
    • Heatmap-Analyse<\/li>\n
    • Hotspot-Tests<\/li>\n<\/ul>\n<\/li>\n
    • Erweiterte Fragelogik\n
        \n
      • Erweiterte Frage & Antwort-Randomisierung<\/li>\n
      • Blockrandomisierung<\/li>\n
      • Verteilte Logik-Quoten<\/li>\n<\/ul>\n<\/li>\n
      • Erweiterte Funktionen bei der Berichterstellung\n
          \n
        • \u00a0Gewichtung<\/li>\n
        • Datenqualit\u00e4t<\/li>\n<\/ul>\n<\/li>\n
        • Erweiterte Analysen\n
            \n
          • Sentiment-Analyse<\/li>\n
          • TURF-Analyse<\/li>\n
          • GAP-Analyse<\/li>\n
          • Korrelationsanalyse<\/li>\n<\/ul>\n<\/li>\n
          • Zus\u00e4tzliche fortschrittliche Recherche-Software-Tools\n
              \n
            • \u00a0Auto-\u00dcbersetzung<\/li>\n
            • Integrationen<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

              \n

              [av_buttonrow alignment=’left‘ button_spacing=’5′ button_spacing_unit=’px‘ alb_description=“ id=“ custom_class=“ av_uid=’av-kox8k0nv‘ admin_preview_bg=“]
              \n[av_buttonrow_item label=’DOWNLOAD‘ icon_select=’no‘ icon=’4′ font=’entypo-fontello‘ link=’manually,#download‘ link_target=“ size=’large‘ label_display=“ title_attr=“ color_options=“ color=’custom‘ custom_bg=’#f97800′ custom_font=’#ffffff‘ btn_color_bg=’theme-color‘ btn_custom_bg=’#444444′ btn_color_bg_hover=’theme-color-highlight‘ btn_custom_bg_hover=’#444444′ btn_color_font=’theme-color‘ btn_custom_font=’#ffffff‘ av_uid=’av-zlbs5x‘]
              \n[\/av_buttonrow]<\/p>\n<\/p>\n

              Empfehlen Sie das E-Book weiter<\/p>\n


              \n\n

              [\/av_three_fifth][av_two_fifth min_height=“ vertical_alignment=’av-align-top‘ space=“ row_boxshadow_color=“ row_boxshadow_width=’10‘ margin=’0px‘ margin_sync=’true‘ mobile_breaking=“ border=’1′ border_color=’#d1d1d1′ radius=’4px‘ radius_sync=’true‘ padding=’12px,22px,12px,22px‘ column_boxshadow_color=“ column_boxshadow_width=’10‘ background=’bg_color‘ background_color=’#fcfcfc‘ background_gradient_color1=“ background_gradient_color2=“ background_gradient_direction=’vertical‘ src=“ attachment=“ attachment_size=“ background_position=’top left‘ background_repeat=’no-repeat‘ highlight_size=’1.1′ animation=“ link=“ linktarget=“ link_hover=“ title_attr=“ alt_attr=“ mobile_display=“ id=’download‘ custom_class=“ aria_label=“ av_uid=’av-q4bpn0′]<\/p>\n\n

              [av_codeblock wrapper_element=“ wrapper_element_attributes=“ codeblock_type=“ alb_description=“ id=“ custom_class=“ av_uid=’av-lkgof8of‘]
              \n[hubspot type=“form“ portal=“354042″ id=“b50054e2-46a2-4a95-a7e3-93e1de3205b0″]
              \n[\/av_codeblock]<\/p>\n

              [\/av_two_fifth]
              \n<\/p>\n\n

              <\/p>\n\n

              <\/p>\n\n

              <\/p>\n\n


              \n<\/p>\n","protected":false},"excerpt":{"rendered":"

              F\u00fchren Sie mit der Marktforschungs-Plattform QuestionPro Do-It-Yourself Marktforschung im eigenen Unternehmen kosteneffizient durch.<\/p>\n","protected":false},"author":192,"featured_media":40611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2581],"tags":[],"yoast_head":"\nHandbuch Do-it-yourself Marktforschung - QuestionPro<\/title>\n<meta name=\"description\" content=\"F\u00fchren Sie mit der Marktforschungs-Plattform QuestionPro Do-It-Yourself Marktforschung im eigenen Unternehmen kosteneffizient durch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/de\/diy-handbuch-marktforschung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Handbuch Do-it-yourself Marktforschung - QuestionPro\" \/>\n<meta property=\"og:description\" content=\"F\u00fchren Sie mit der Marktforschungs-Plattform QuestionPro Do-It-Yourself Marktforschung im eigenen Unternehmen kosteneffizient durch.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/de\/diy-handbuch-marktforschung\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-01T19:51:42+00:00\" \/>\n<meta name=\"author\" content=\"Thomas Maiwald\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Handbuch Do-it-yourself Marktforschung - QuestionPro\" \/>\n<meta name=\"twitter:description\" content=\"F\u00fchren Sie mit der Marktforschungs-Plattform QuestionPro Do-It-Yourself Marktforschung im eigenen Unternehmen kosteneffizient durch.\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Maiwald\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"7\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/de\/diy-handbuch-marktforschung\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/de\/diy-handbuch-marktforschung\/\"},\"author\":{\"name\":\"Thomas Maiwald\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/de\/#\/schema\/person\/e6c11b8d078203dd32a8c118f41a40e7\"},\"headline\":\"Self Service & Do it yourself Marktforschung – QuestionPro\",\"datePublished\":\"2022-02-01T19:51:42+00:00\",\"dateModified\":\"2022-02-01T19:51:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/de\/diy-handbuch-marktforschung\/\"},\"wordCount\":1875,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/de\/#organization\"},\"articleSection\":[\"E-Book\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/de\/diy-handbuch-marktforschung\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/de\/diy-handbuch-marktforschung\/\",\"name\":\"Handbuch Do-it-yourself Marktforschung - QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/de\/#website\"},\"datePublished\":\"2022-02-01T19:51:42+00:00\",\"dateModified\":\"2022-02-01T19:51:42+00:00\",\"description\":\"F\u00fchren Sie mit der Marktforschungs-Plattform QuestionPro Do-It-Yourself Marktforschung im eigenen Unternehmen kosteneffizient durch.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/de\/diy-handbuch-marktforschung\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/de\/diy-handbuch-marktforschung\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/de\/diy-handbuch-marktforschung\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unkategorisiert\",\"item\":\"https:\/\/www.questionpro.com\/blog\/de\/category\/unkategorisiert\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Self Service & Do it yourself Marktforschung – QuestionPro\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/de\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/de\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/de\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/de\/#\/schema\/person\/e6c11b8d078203dd32a8c118f41a40e7\",\"name\":\"Thomas Maiwald\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/37338890814892c0b074968d390ae948?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/37338890814892c0b074968d390ae948?s=96&d=mm&r=g\",\"caption\":\"Thomas Maiwald\"},\"description\":\"Managing Director der QuestionPro GmbH, einem f\u00fchrenden Softwareanbieter f\u00fcr Customer Experience, Marktforschung und Employee Experience.\",\"sameAs\":[\"https:\/\/www.questionpro.de\/\"],\"url\":\"https:\/\/www.questionpro.com\/blog\/de\/author\/thomas-maiwald-immer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Handbuch Do-it-yourself Marktforschung - QuestionPro","description":"F\u00fchren Sie mit der Marktforschungs-Plattform QuestionPro Do-It-Yourself Marktforschung im eigenen Unternehmen kosteneffizient durch.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/de\/diy-handbuch-marktforschung\/","og_locale":"de_DE","og_type":"article","og_title":"Handbuch Do-it-yourself Marktforschung - QuestionPro","og_description":"F\u00fchren Sie mit der Marktforschungs-Plattform QuestionPro Do-It-Yourself Marktforschung im eigenen Unternehmen kosteneffizient durch.","og_url":"https:\/\/www.questionpro.com\/blog\/de\/diy-handbuch-marktforschung\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2022-02-01T19:51:42+00:00","author":"Thomas Maiwald","twitter_card":"summary_large_image","twitter_title":"Handbuch Do-it-yourself Marktforschung - QuestionPro","twitter_description":"F\u00fchren Sie mit der Marktforschungs-Plattform QuestionPro Do-It-Yourself Marktforschung im eigenen Unternehmen kosteneffizient durch.","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Verfasst von":"Thomas Maiwald","Gesch\u00e4tzte Lesezeit":"7\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/de\/diy-handbuch-marktforschung\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/de\/diy-handbuch-marktforschung\/"},"author":{"name":"Thomas Maiwald","@id":"https:\/\/www.questionpro.com\/blog\/de\/#\/schema\/person\/e6c11b8d078203dd32a8c118f41a40e7"},"headline":"Self Service & Do it yourself Marktforschung – QuestionPro","datePublished":"2022-02-01T19:51:42+00:00","dateModified":"2022-02-01T19:51:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/de\/diy-handbuch-marktforschung\/"},"wordCount":1875,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/de\/#organization"},"articleSection":["E-Book"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/de\/diy-handbuch-marktforschung\/","url":"https:\/\/www.questionpro.com\/blog\/de\/diy-handbuch-marktforschung\/","name":"Handbuch Do-it-yourself Marktforschung - QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/de\/#website"},"datePublished":"2022-02-01T19:51:42+00:00","dateModified":"2022-02-01T19:51:42+00:00","description":"F\u00fchren Sie mit der Marktforschungs-Plattform QuestionPro Do-It-Yourself Marktforschung im eigenen Unternehmen kosteneffizient durch.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/de\/diy-handbuch-marktforschung\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/de\/diy-handbuch-marktforschung\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/de\/diy-handbuch-marktforschung\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/de\/"},{"@type":"ListItem","position":2,"name":"Unkategorisiert","item":"https:\/\/www.questionpro.com\/blog\/de\/category\/unkategorisiert\/"},{"@type":"ListItem","position":3,"name":"Self Service & Do it yourself Marktforschung – QuestionPro"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/de\/#website","url":"https:\/\/www.questionpro.com\/blog\/de\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/de\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.questionpro.com\/blog\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/de\/#\/schema\/person\/e6c11b8d078203dd32a8c118f41a40e7","name":"Thomas Maiwald","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.questionpro.com\/blog\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/37338890814892c0b074968d390ae948?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37338890814892c0b074968d390ae948?s=96&d=mm&r=g","caption":"Thomas Maiwald"},"description":"Managing Director der QuestionPro GmbH, einem f\u00fchrenden Softwareanbieter f\u00fcr Customer Experience, Marktforschung und Employee Experience.","sameAs":["https:\/\/www.questionpro.de\/"],"url":"https:\/\/www.questionpro.com\/blog\/de\/author\/thomas-maiwald-immer\/"}]}},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Thomas Maiwald","author_link":"https:\/\/www.questionpro.com\/blog\/de\/author\/thomas-maiwald-immer\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/de\/wp-json\/wp\/v2\/posts\/37813"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/de\/wp-json\/wp\/v2\/users\/192"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/de\/wp-json\/wp\/v2\/comments?post=37813"}],"version-history":[{"count":0,"href":"https:\/\/www.questionpro.com\/blog\/de\/wp-json\/wp\/v2\/posts\/37813\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/de\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/de\/wp-json\/wp\/v2\/media?parent=37813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/de\/wp-json\/wp\/v2\/categories?post=37813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/de\/wp-json\/wp\/v2\/tags?post=37813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}