

{"id":39694,"date":"2021-10-26T10:22:21","date_gmt":"2021-10-26T08:22:21","guid":{"rendered":"https:\/\/www.questionpro.de\/?p=39694"},"modified":"2021-10-26T10:22:21","modified_gmt":"2021-10-26T08:22:21","slug":"studie-community","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/de\/studie-community\/","title":{"rendered":"Studie zu Community-Teilnehmern: Wer Communities mitgestaltet und unentdeckte Potenziale zur Rekrutierung von Teilnehmern"},"content":{"rendered":"<br \/>\n<\/p>\n<p><\/p>\n<p><br \/>\n<a href=\"https:\/\/www.questionpro.de\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-29238\" title=\"Logo\" src=\"https:\/\/www.questionpro.de\/wp-content\/uploads\/2020\/11\/Logo.png\" alt=\"Logo\" width=\"155\" height=\"32\" \/><\/a><br \/>\n<\/p>\n<p><\/p>\n<p><\/p>\n<div style=\"margin-top: 25px;\"><\/div>\n<p style=\"text-align: right; font-size: 16px;\"><span style=\"white-space: nowrap;\">\u00a0<a style=\"text-decoration: none;\" title=\"Community Framework von QuestionPro\" href=\"https:\/\/www.questionpro.de\/insight-market-research-community\/\" target=\"_blank\" rel=\"noopener\"><span style=\"border-radius: 9px; border: 1px solid #f97800; padding: 7px 14px 7px 14px; color: #fff; background-color: #f97800;\">COMMUNITY SOFTWARE<\/span><\/a><\/span><\/p>\n<p><\/p>\n<p><br \/>\n\n<br \/>\n<\/p>\n<p><br \/>\n<a href=\"https:\/\/www.questionpro.de\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29238\" title=\"Logo\" src=\"https:\/\/www.questionpro.de\/wp-content\/uploads\/2020\/11\/Logo.png\" alt=\"Logo\" width=\"229\" height=\"47\" \/><\/a><br \/>\n<\/p>\n<p><br \/>\n\n<br \/>\n[av_one_half first min_height=&#8220; vertical_alignment=&#8217;av-align-top&#8216; space=&#8220; row_boxshadow_color=&#8220; row_boxshadow_width=&#8217;10&#8216; margin=&#8217;0px&#8216; margin_sync=&#8217;true&#8216; mobile_breaking=&#8220; border=&#8220; border_color=&#8220; radius=&#8217;0px&#8216; radius_sync=&#8217;true&#8216; padding=&#8217;0px&#8216; padding_sync=&#8217;true&#8216; column_boxshadow_color=&#8220; column_boxshadow_width=&#8217;10&#8216; background=&#8217;bg_color&#8216; background_color=&#8220; background_gradient_color1=&#8220; background_gradient_color2=&#8220; background_gradient_direction=&#8217;vertical&#8216; src=&#8220; attachment=&#8220; attachment_size=&#8220; background_position=&#8217;top left&#8216; background_repeat=&#8217;no-repeat&#8216; highlight_size=&#8217;1.1&#8242; animation=&#8220; link=&#8220; linktarget=&#8220; link_hover=&#8220; title_attr=&#8220; alt_attr=&#8220; mobile_display=&#8220; id=&#8220; custom_class=&#8220; aria_label=&#8220; av_uid=&#8217;av-16cya3e&#8216;]<\/p>\n<p><\/p>\n<div style=\"color: #333333; font-size: 20px; margin-bottom: 20px; margin-top: 0%;\">Studie zu Community-Teilnehmern<\/div>\n<h1 style=\"font-size: 32px;\">Wer Communities mitgestaltet und unentdeckte Potenziale zur Rekrutierung von Teilnehmern<\/h1>\n<div style=\"color: #000; font-size: 16px; font-weight: 400;\">In deutscher und englischer Sprache<\/div>\n<p><\/p>\n<p>[\/av_one_half][av_one_half min_height=&#8220; vertical_alignment=&#8220; space=&#8220; row_boxshadow=&#8220; row_boxshadow_color=&#8220; row_boxshadow_width=&#8217;10&#8216; custom_margin=&#8220; margin=&#8217;0px&#8216; mobile_breaking=&#8220; border=&#8220; border_color=&#8220; radius=&#8217;0px&#8216; padding=&#8217;0px&#8216; column_boxshadow=&#8220; column_boxshadow_color=&#8220; column_boxshadow_width=&#8217;10&#8216; background=&#8217;bg_color&#8216; background_color=&#8220; background_gradient_color1=&#8220; background_gradient_color2=&#8220; background_gradient_direction=&#8217;vertical&#8216; src=&#8220; background_position=&#8217;top left&#8216; background_repeat=&#8217;no-repeat&#8216; highlight=&#8220; highlight_size=&#8220; animation=&#8220; link=&#8220; linktarget=&#8220; link_hover=&#8220; title_attr=&#8220; alt_attr=&#8220; mobile_display=&#8220; id=&#8220; custom_class=&#8220; aria_label=&#8220; av_uid=&#8217;av-kqmayi&#8216;]<\/p>\n<p>[\/av_one_half]<br \/>\n\n<br \/>\n[av_one_half first min_height=&#8220; vertical_alignment=&#8217;av-align-top&#8216; space=&#8220; row_boxshadow_color=&#8220; row_boxshadow_width=&#8217;10&#8216; margin=&#8217;0px&#8216; margin_sync=&#8217;true&#8216; mobile_breaking=&#8220; border=&#8220; border_color=&#8220; radius=&#8217;0px&#8216; radius_sync=&#8217;true&#8216; padding=&#8217;0px&#8216; padding_sync=&#8217;true&#8216; column_boxshadow_color=&#8220; column_boxshadow_width=&#8217;10&#8216; background=&#8217;bg_color&#8216; background_color=&#8220; background_gradient_color1=&#8220; background_gradient_color2=&#8220; background_gradient_direction=&#8217;vertical&#8216; src=&#8220; attachment=&#8220; attachment_size=&#8220; background_position=&#8217;top left&#8216; background_repeat=&#8217;no-repeat&#8216; highlight_size=&#8217;1.1&#8242; animation=&#8220; link=&#8220; linktarget=&#8220; link_hover=&#8220; title_attr=&#8220; alt_attr=&#8220; mobile_display=&#8220; id=&#8220; custom_class=&#8220; aria_label=&#8220; av_uid=&#8217;av-16cya3e&#8216;]<\/p>\n<p><\/p>\n<div style=\"color: #333333; font-size: 20px; margin-bottom: 20px; margin-top: 0%;\">Studie zu Community-Teilnehmern<\/div>\n<h1 style=\"font-size: 32px;\">Wer Communities mitgestaltet und unentdeckte Potenziale zur Rekrutierung von Teilnehmern<\/h1>\n<div style=\"color: #000; font-size: 16px; font-weight: 400;\">In deutscher und englischer Sprache<\/div>\n<p><\/p>\n<p>[\/av_one_half][av_one_half min_height=&#8220; vertical_alignment=&#8220; space=&#8220; row_boxshadow=&#8220; row_boxshadow_color=&#8220; row_boxshadow_width=&#8217;10&#8216; custom_margin=&#8220; margin=&#8217;0px&#8216; mobile_breaking=&#8220; border=&#8220; border_color=&#8220; radius=&#8217;0px&#8216; padding=&#8217;0px&#8216; column_boxshadow=&#8220; column_boxshadow_color=&#8220; column_boxshadow_width=&#8217;10&#8216; background=&#8217;bg_color&#8216; background_color=&#8220; background_gradient_color1=&#8220; background_gradient_color2=&#8220; background_gradient_direction=&#8217;vertical&#8216; src=&#8220; background_position=&#8217;top left&#8216; background_repeat=&#8217;no-repeat&#8216; highlight=&#8220; highlight_size=&#8220; animation=&#8220; link=&#8220; linktarget=&#8220; link_hover=&#8220; title_attr=&#8220; alt_attr=&#8220; mobile_display=&#8220; id=&#8220; custom_class=&#8220; aria_label=&#8220; av_uid=&#8217;av-kqmayi&#8216;]<\/p>\n<p>[\/av_one_half]<br \/>\n\n<br \/>\n[av_three_fifth first min_height=&#8220; vertical_alignment=&#8217;av-align-top&#8216; space=&#8220; custom_margin=&#8217;aviaTBcustom_margin&#8216; margin=&#8217;20px&#8216; margin_sync=&#8217;true&#8216; padding=&#8217;0px&#8216; padding_sync=&#8217;true&#8216; border=&#8220; border_color=&#8220; radius=&#8217;0px&#8216; radius_sync=&#8217;true&#8216; background_color=&#8220; src=&#8220; attachment=&#8220; attachment_size=&#8220; background_position=&#8217;top left&#8216; background_repeat=&#8217;no-repeat&#8216; animation=&#8220; mobile_breaking=&#8217;av-break-at-tablet&#8216; mobile_display=&#8220; custom_class=&#8220; av_uid=&#8217;av-xdokrw&#8216;]<\/p>\n<p><\/p>\n<p style=\"font-size: 20px; color: #1e3e6e; font-weight: 400; line-height: 1.4; margin-bottom: 45px; margin-top: -0px;\">Mit herausragenden Community-Technologien \u00fcberwinden Sie die Grenzen des Machbaren bei der Gewinnung von qualitativen und quantitativen Insights mit echtem Impact. Eine der gr\u00f6\u00dften Herausforderungen jedoch beim Auf- und Ausbau von Online Communities ist die Ak\u00adqui\u00adsi\u00adti\u00adon und Rekrutierung von Teilnehmern sowie die Aufrechterhaltung des Engagements. Diese Studie zeigt Ihnen auf, wer die &#8222;typischen&#8220; Community-Teilnehmer sind, und zwar \u00fcber rein demografische Daten hinaus. Und Sie erfahren, welche Personengruppe nicht an (Business) Communities teilnimmt und aus welchen Gr\u00fcnden sie dies nicht tun.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 style=\"margin-top: 22px; color: #1e3e6e; font-size: 25px; text-align: left; font-weight: 400; margin-bottom: 15px;\">Aus dem Inhalt:<\/h2>\n<ul>\n<li>Wen erreichen Online-Communities?<\/li>\n<li>Was sind die wichtigsten Anreize und welche Rolle spielen Incentives f\u00fcr Community-Teilnehmer?<\/li>\n<li>Community-Nutzung und Social Media<\/li>\n<li>Die wichtigsten Gr\u00fcnde f\u00fcr den Community-Beitritt<\/li>\n<li>Motivation und Interesse von Community-Teilnehmern<\/li>\n<li>Psychologische Profile<\/li>\n<li>Wen Communities nicht erreichen<\/li>\n<li>Autoren\u00fcbersicht<\/li>\n<\/ul>\n<p style=\"margin-top: 32px; color: #1e3e6e; font-size: 17px; text-align: left; font-weight: 400; margin-bottom: 15px;\">Empfehlen Sie das eBook weiter<\/p>\n<p><br \/>\n<\/p>\n<p>[\/av_three_fifth][av_two_fifth min_height=&#8220; vertical_alignment=&#8217;av-align-top&#8216; space=&#8220; margin=&#8217;0px&#8216; margin_sync=&#8217;true&#8216; padding=&#8217;12px,22px,12px,22px&#8216; border=&#8217;1&#8242; border_color=&#8217;#d1d1d1&#8242; radius=&#8217;4px&#8216; radius_sync=&#8217;true&#8216; background_color=&#8217;#fcfcfc&#8216; src=&#8220; attachment=&#8220; attachment_size=&#8220; background_position=&#8217;top left&#8216; background_repeat=&#8217;no-repeat&#8216; animation=&#8220; mobile_breaking=&#8220; mobile_display=&#8220; custom_class=&#8220; av_uid=&#8217;av-q4bpn0&#8242;]<\/p>\n<p><\/p>\n<p>[av_contact title=&#8220; button=&#8217;Senden&#8216; on_send=&#8220; sent=&#8216;<\/p>\n<p style=\"text-align: center; font-size: 20px; font-weight: 600; line-height: 1.3;\"><span style=\"color: #008000;\">Vielen Dank! Sie erhalten in K\u00fcrze eine Mail mit dem Download-Link zum E-Book.<\/span><\/p>\n<p style=\"text-align: center; font-size: 20px; line-height: 1.4;\"><strong><span style=\"color: #ff0000;\">TIPP<\/span><\/strong>: <a href=\"https:\/\/www.questionpro.de\/newsletter\/\"><strong><span style=\"color: #003366;\">Abonnieren Sie den QuestionPro-Newsletter<\/span><\/strong><\/a><\/p>\n<p style=\"text-align: center; margin-top: -15px;\"><a href=\"https:\/\/www.questionpro.de\/newsletter\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18852\" title=\"Plattform f\u00fcr Marktforschung und Experience Management\" src=\"https:\/\/www.questionpro.de\/wp-content\/uploads\/2020\/05\/newsletter_hand.png\" alt=\"Plattform f\u00fcr Marktforschung und Experience Management\" width=\"53\" height=\"42\" \/><\/a><\/p>\n<p>&#8218; link=&#8217;manually,https:\/\/www.questionpro.de\/ebook-bestaetigung\/&#8216; captcha=&#8220; captcha_theme=&#8217;light&#8216; captcha_size=&#8217;normal&#8216; captcha_score=&#8217;0.5&#8242; email=&#8217;webform@questionpro.de&#8216; from_email=&#8220; subject=&#8217;Download eBook Community Study Campaign Landingpage&#8216; autoresponder_email=&#8217;kundenservice@questionpro.de&#8216; autoresponder_reply_to=&#8220; autoresponder_subject=&#8217;Download QuestionPro Study&#8216; autorespond=&#8216;<span style=\"color: #000000;\">Vielen Dank f\u00fcr Ihr Interesse an unserer Studie. Folgend finden Sie den Download-Link.<br \/>\nThank you for your interest in our Study. Please click on the following link to download.<br \/>\n\u2192 <a title=\"Community-Studie\" href=\"https:\/\/www.questionpro.de\/wp-content\/uploads\/2021\/10\/Community_Studie_DE.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Community-Studie (deutsch)<\/strong><\/a><br \/>\n\u2192 <a title=\"Community Study\" href=\"https:\/\/www.questionpro.de\/wp-content\/uploads\/2021\/10\/Community_Studie_ENG.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Community Study (english)<\/strong><\/a><\/span><\/p>\n<p style=\"line-height: 0.7;\">Viele Gr\u00fc\u00dfe \/ Best regards<br \/>\nCustomer Service<\/p>\n<p style=\"line-height: 0.7;\">&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>\nphone: +49 30 1663 5782<br \/>\nmail: service@questionpro.de<br \/>\n&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p style=\"line-height: 0.7;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12131\" src=\"https:\/\/www.questionpro.de\/wp-content\/uploads\/2019\/10\/online-umfragen-erstellen-verteilen-auswerten-logo-1.png\" alt=\"Plattform f\u00fcr Umfragen, Marktforschung und Experience Management\" width=\"136\" height=\"28\" \/><\/p>\n<p style=\"line-height: 0.7;\">QuestionPro GmbH<br \/>\nFriedrichstra\u00dfe 171 | 10117 Berlin<br \/>\nwww.questionpro.de<br \/>\nHRB 176682 B<\/p>\n<p>&#8218; hide_labels=&#8217;aviaTBhide_labels&#8216; form_align=&#8220; color=&#8217;av-custom-form-color av-dark-form&#8216; heading_tag=&#8220; heading_class=&#8220; alb_description=&#8220; id=&#8220; custom_class=&#8220; aria_label=&#8220; av_uid=&#8217;av-jj8mnwbi&#8216; admin_preview_bg=&#8220;]<br \/>\n[av_contact_field label=&#8220; type=&#8217;html&#8216; options=&#8220; check=&#8220; width=&#8220; multi_select=&#8220; av_contact_preselect=&#8220; av_uid=&#8217;av-lmaoir&#8216;]<br \/>\n<em>Sie erhalten eine Mail mit je einem Link zur deutschen und englischen Ausgabe der Studie.<\/em><br \/>\n[\/av_contact_field]<br \/>\n[av_contact_field label=&#8217;Unternehmen \/ Organisation&#8216; type=&#8217;text&#8216; options=&#8220; check=&#8220; width=&#8220; av_uid=&#8217;av-ge3a3h&#8216; multi_select=&#8220; av_contact_preselect=&#8220;][\/av_contact_field]<br \/>\n[av_contact_field label=&#8217;Anrede, Vor- und Zuname&#8216; type=&#8217;text&#8216; options=&#8220; check=&#8220; width=&#8220; av_uid=&#8217;av-x1ehqb&#8216; multi_select=&#8220; av_contact_preselect=&#8220;][\/av_contact_field]<br \/>\n[av_contact_field label=&#8217;E-Mail&#8216; type=&#8217;text&#8216; check=&#8217;is_email&#8216; options=&#8220; multi_select=&#8220; av_contact_preselect=&#8220; width=&#8220; av_uid=&#8217;av-b2luil&#8216;][\/av_contact_field]<br \/>\n[av_contact_field label=&#8216;<span style=\"color: #333333; font-weight: 400;\">Ich bin damit einverstanden, dass meine Daten aus diesem Formular zum Zweck des Versandes des Download-Links und weiterf\u00fchrenden (nicht periodischen) Informationen QuestionPro gespeichert werden. Die Speicherung erfolgt bis zum Widerruf.<\/span>&#8218; type=&#8217;checkbox&#8216; options=&#8220; check=&#8217;is_empty&#8216; width=&#8220; av_uid=&#8217;av-4wt8j1&#8242; multi_select=&#8220; av_contact_preselect=&#8220;][\/av_contact_field]<br \/>\n[\/av_contact]<\/p>\n<p>[\/av_two_fifth]<br \/>\n\n<br \/>\n<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><br \/>\n\n","protected":false},"excerpt":{"rendered":"<p>Kostenloser Download: Wen erreichen Online Communities und Potenziale zur Rekrutierung von Community-Teilnehmern. Studie von QuestionPro.<\/p>\n","protected":false},"author":192,"featured_media":39635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2588],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Studie zu Community-Teilnehmern - QuestionPro<\/title>\n<meta name=\"description\" content=\"Kostenloser Download: Wen erreichen Online Communities und Potenziale zur Rekrutierung von Community-Teilnehmern. 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