{"id":47770,"date":"2024-05-24T15:47:34","date_gmt":"2024-05-24T13:47:34","guid":{"rendered":"https:\/\/www.questionpro.de\/?p=47770"},"modified":"2024-05-24T15:47:34","modified_gmt":"2024-05-24T13:47:34","slug":"customer-community-als-motor-fuer-bessere-kundenbeziehungen","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/de\/customer-community-als-motor-fuer-bessere-kundenbeziehungen\/","title":{"rendered":"Customer Community als Motor f\u00fcr bessere Kundenbeziehungen – QuestionPro"},"content":{"rendered":"
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CUSTOMER COMMUNITY ALS MOTOR F\u00dcR BESSERE KUNDENBEZIEHUNGEN<\/h1>\n

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\n\"QP<\/a>
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AUTOREN<\/h2>\n

\n\n
\n\"Harald<\/a>
\n\n\n
\nHarald Henn <\/strong>
\nHarald Henn ist gesch\u00e4ftsf\u00fchrender Gesellschafter der Marketing Resultant GmbH aus Mainz in Deutschland.
\n\n\n
\n\"Thomas<\/a>
\n\n\n
\nThomas Maiwald-Immer\u00a0<\/strong>
\nThomas Maiwald-Immer ist Managing Director der QuestionPro GmbH, dem weltweit f\u00fchrenden Softwareanbieter f\u00fcr Customer Experience, Marktforschung und Employee Experience.
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INHALTE DES EBOOKS<\/h2>\n

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    \n
  • Definition und Beschreibung von Communities<\/strong>:
    \nEine Customer Community ist mehr als nur eine Ansammlung von Fans oder Followern. Es ist eine Gruppe von Personen, die ein Zugeh\u00f6rigkeitsgef\u00fchl empfinden und motiviert sind, zur Gemeinschaft beizutragen.<\/li>\n
  • Merkmale und Funktionsweisen von Communities<\/strong>:
    \nEine aktive und lebendige Customer Community durchl\u00e4uft typischerweise drei Phasen: Identifikation, Teilnahme und Validierung. Aktive Communities zeichnen sich durch gegenseitiges Vertrauen, regelm\u00e4\u00dfige Kommunikation und Zusammenarbeit aus\u200b.<\/li>\n
  • Nutzen von Communities f\u00fcr Unternehmen<\/strong>:
    \nDer direkte und ungefilterte Zugang zu Kunden erm\u00f6glicht Unternehmen eine schnelle Insight-Gewinnung zu Produkten und Dienstleistungen. Dies f\u00fchrt zu Kosteneinsparungen im Customer Service und langfristig zu h\u00f6heren Ums\u00e4tzen.<\/li>\n
  • Praxisbeispiele und Wirkungsweise von Communities<\/strong>:
    \nBeispiele erfolgreicher Customer Communities sind die Bosch Heimwerker Community und die Thermomix Rezeptwelt von Vorwerk, die den Austausch von Rezepten und Heimwerkertipps erm\u00f6glichen.<\/li>\n
  • Voraussetzungen f\u00fcr den Aufbau und Betrieb von Communities<\/strong>:
    \nEine erfolgreiche Community ben\u00f6tigt eine klare Strategie, engagierte Ressourcen und ein tiefes Verst\u00e4ndnis f\u00fcr die Bed\u00fcrfnisse der Mitglieder. Dazu geh\u00f6ren Investitionen in Technologie, Community-Management, Moderation und Content-Erstellung.<\/li>\n
  • Best Practices f\u00fcr das Management von Customer Communities<\/strong>:
    \nErfolgreiche Community-Management-Strategien umfassen die Definition klarer Ziele, die Auswahl der richtigen Plattform, die spezifische Definition der Zielgruppe, das Etablieren von Messkriterien, regelm\u00e4\u00dfige und informative Beitr\u00e4ge sowie die F\u00f6rderung des Engagements und der Vernetzung innerhalb der Community.<\/li>\n<\/ul>\n

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    EBOOK JETZT KOSTENLOS HERUNTERLADEN<\/h2>\n

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    \n\n","protected":false},"excerpt":{"rendered":"

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