{"id":1038517,"date":"2022-11-09T09:53:44","date_gmt":"2022-11-09T16:53:44","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/blog-de-investigacion-de-mercados-y-experiencia-del-cliente\/"},"modified":"2025-09-18T14:24:47","modified_gmt":"2025-09-18T21:24:47","slug":"blog-de-investigacion-de-mercados-y-experiencia-del-cliente","status":"publish","type":"page","link":"https:\/\/www.questionpro.com\/blog\/es-es\/","title":{"rendered":"Blog de Investigaci\u00f3n de Mercados y Experiencia del Cliente"},"content":{"rendered":"\n<style>#breadcrumbs, .entry-content > h1.entry-title{display:none;} <\/style> \n<div class=\"welcome-blog-sec container-box clearfix\">\n\t<h2>BIENVENIDOS AL BLOG DE QUESTIONPRO<\/h2>\n\t<p>Selecciona una categor\u00eda para ver m\u00e1s contenido similar<\/p>\n<\/div>\n<div >\n        <div class=\" plethoraplugins-tabs-container plethoraplugins-tabs-container--horizontal plethoraplugins-theme__minimal plethoraplugins-theme__basic \" data-plethoraplugins-theme=\"basic\"  data-plethoraplugins-responsive=\"none\"  >\n            <div class=\"plethoraplugins-tabs\"  >\n              <ul><li>\n                        <a \n                                href=\"#research\"\n                                class=\" active\" \n                            >\n\t\t\t\t\t\t\t <span class= \"cat-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" class=\"wp-image-567438\" style=\"width: 100px;\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/12\/qpro-blog-icons_rs1.png\" alt=\"active_img\"> <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" class=\"wp-image-567452\" style=\"width: 100px;\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/12\/qpro-blog-icons_rs2.png\" alt=\"inactive_img\"><\/span>\n                            <span class=\"cat-title\">Research<\/span>\n                        <\/a>\n                    <\/li><li>\n                        <a \n                                href=\"#survey_software\"\n                                class=\"\" \n                            >\n\t\t\t\t\t\t\t <span class= \"cat-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" class=\"wp-image-1015386\" style=\"width: 100px;\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/03\/blog-icons_survey-software.png\" alt=\"Survey Articles\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/03\/blog-icons_survey-software.png 400w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/03\/blog-icons_survey-software-300x300.png 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/03\/blog-icons_survey-software-150x150.png 150w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/03\/blog-icons_survey-software-100x100.png 100w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/> <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" class=\"wp-image-567480\" style=\"width: 100px;\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/12\/qpro-blog-icons_s2.png\" alt=\"inactive_img\"><\/span>\n                            <span class=\"cat-title\">Survey Software<\/span>\n                        <\/a>\n                    <\/li><li>\n                        <a \n                                href=\"#customer_experience\"\n                                class=\"\" \n                            >\n\t\t\t\t\t\t\t <span class= \"cat-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" class=\"wp-image-1015401\" style=\"width: 100px;\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/03\/blog-icons_customer-experience.png\" alt=\"Customer Experience Articles\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/03\/blog-icons_customer-experience.png 400w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/03\/blog-icons_customer-experience-300x300.png 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/03\/blog-icons_customer-experience-150x150.png 150w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/03\/blog-icons_customer-experience-100x100.png 100w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/> <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" class=\"wp-image-567396\" style=\"width: 100px;\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/12\/qpro-blog-icons_cx-11.png\" alt=\"inactive_img\"><\/span>\n                            <span class=\"cat-title\">Customer Experience<\/span>\n                        <\/a>\n                    <\/li><li>\n                        <a \n                                href=\"#employee_experience\"\n                                class=\"\" \n                            >\n\t\t\t\t\t\t\t <span class= \"cat-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" class=\"wp-image-1015416\" style=\"width: 100px;\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/03\/blog-icons_Employee-experience.png\" alt=\"Employee Experience Articles\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/03\/blog-icons_Employee-experience.png 400w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/03\/blog-icons_Employee-experience-300x300.png 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/03\/blog-icons_Employee-experience-150x150.png 150w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/03\/blog-icons_Employee-experience-100x100.png 100w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/> <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" class=\"wp-image-567508\" style=\"width: 100px;\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/12\/qpro-blog-icons_wf2.png\" alt=\"inactive_img\"><\/span>\n                            <span class=\"cat-title\">Employee Experience<\/span>\n                        <\/a>\n                    <\/li><li>\n                        <a \n                                href=\"#livepolls\"\n                                class=\"\" \n                            >\n\t\t\t\t\t\t\t <span class= \"cat-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" class=\"wp-image-567410\" style=\"width: 100px;\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/12\/qpro-blog-icons_lp1-1.png\" alt=\"active_img\"> <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" class=\"wp-image-567424\" style=\"width: 100px;\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/12\/qpro-blog-icons_lp1.png\" alt=\"inactive_img\"><\/span>\n                            <span class=\"cat-title\">LivePolls<\/span>\n                        <\/a>\n                    <\/li><li>\n                        <a \n                                href=\"#communities\"\n                                class=\"\" \n                            >\n\t\t\t\t\t\t\t <span class= \"cat-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" class=\"wp-image-778081\" style=\"width: 100px;\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/02\/qpro-blog-icons_com.png\" alt=\"active_img\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/02\/qpro-blog-icons_com.png 400w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/02\/qpro-blog-icons_com-300x300.png 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/02\/qpro-blog-icons_com-150x150.png 150w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/02\/qpro-blog-icons_com-100x100.png 100w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/> <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" class=\"wp-image-778093\" style=\"width: 100px;\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/02\/qpro-blog-icons_com2.png\" alt=\"inactive_img\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/02\/qpro-blog-icons_com2.png 400w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/02\/qpro-blog-icons_com2-300x300.png 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/02\/qpro-blog-icons_com2-150x150.png 150w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/02\/qpro-blog-icons_com2-100x100.png 100w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/span>\n                            <span class=\"cat-title\">Communities<\/span>\n                        <\/a>\n                    <\/li><li>\n                        <a \n                                href=\"#audience\"\n                                class=\"\" \n                            >\n\t\t\t\t\t\t\t <span class= \"cat-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" class=\"wp-image-567354\" style=\"width: 100px;\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/12\/qpro-blog-icons_cm1.png\" alt=\"active_img\"> <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" class=\"wp-image-567368\" style=\"width: 100px;\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/12\/qpro-blog-icons_cm2.png\" alt=\"inactive_img\"><\/span>\n                            <span class=\"cat-title\">Audience<\/span>\n                        <\/a>\n                    <\/li><\/ul>\n            <\/div>\n            <div class=\"plethoraplugins-tabs--content\" >\n                \n<div class=\"\"  >\n\n<\/div>\n\n<div class=\"\"  >\n\n<\/div>\n\n<div class=\"\"  >\n<section class=\"gb-block-post-grid featuredpost aligncenter\"><h2 class=\"gb-post-grid-section-title\">Customer Experience<\/h2><div class=\"gb-post-grid-items is-grid columns-3\"><article id=\"post-1049484\" class=\"gb-post-grid-item post-1049484 post type-post status-publish format-standard has-post-thumbnail category-experiencia-del-cliente-2 entry\"><div class=\"gb-block-post-grid-image\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/xday-espana-2025-recap\/\" rel=\"bookmark\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"836\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/11\/Meta-Blog-XDAY-Espana.jpg\" class=\"attachment-full size-full\" alt=\"Lo mejor del XDAY 2025\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/11\/Meta-Blog-XDAY-Espana.jpg 1600w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/11\/Meta-Blog-XDAY-Espana-300x157.jpg 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/11\/Meta-Blog-XDAY-Espana-1024x535.jpg 1024w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/11\/Meta-Blog-XDAY-Espana-768x401.jpg 768w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/11\/Meta-Blog-XDAY-Espana-1536x803.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/div><div class=\"gb-block-post-grid-text\"><header class=\"gb-block-post-grid-header\"><h3 class=\"gb-block-post-grid-title\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/xday-espana-2025-recap\/\" rel=\"bookmark\">XDAY Espa\u00f1a 2025: Revive un poco de lo vivido en este gran evento<\/a><\/h3><div class=\"gb-block-post-grid-byline\"><\/div><\/header><div class=\"gb-block-post-grid-excerpt\"><p>Madrid se convirti\u00f3 en el punto de encuentro para l\u00edderes y profesionales del mundo del Customer Experience, los insights y&hellip;<\/p>\n<\/div><\/div><\/article>\n<article id=\"post-1044994\" class=\"gb-post-grid-item post-1044994 post type-post status-publish format-standard has-post-thumbnail category-cx-3 category-experiencia-del-cliente-2 entry\"><div class=\"gb-block-post-grid-image\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/viaje-del-cliente-efectivo\/\" rel=\"bookmark\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"594\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/pasos-para-un-customer-journey.jpg\" class=\"attachment-full size-full\" alt=\"Pasos para crear un viaje del cliente\" \/><\/a><\/div><div class=\"gb-block-post-grid-text\"><header class=\"gb-block-post-grid-header\"><h3 class=\"gb-block-post-grid-title\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/viaje-del-cliente-efectivo\/\" rel=\"bookmark\">6 pasos para crear un viaje del cliente efectivo<\/a><\/h3><div class=\"gb-block-post-grid-byline\"><\/div><\/header><div class=\"gb-block-post-grid-excerpt\"><p>En este art\u00edculo hemos recopilado los principales pasos para crear un viaje del cliente efectivo y asegurar que est\u00e9s ofreciendo&hellip;<\/p>\n<\/div><\/div><\/article>\n<article id=\"post-1044800\" class=\"gb-post-grid-item post-1044800 post type-post status-publish format-standard has-post-thumbnail category-cx-3 category-experiencia-del-cliente-2 entry\"><div class=\"gb-block-post-grid-image\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/cx-day\/\" rel=\"bookmark\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1575\" height=\"941\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/dia-de-la-experiencia-del-cliente.jpg\" class=\"attachment-full size-full\" alt=\"dia de la experiencia del cliente cx day\" \/><\/a><\/div><div class=\"gb-block-post-grid-text\"><header class=\"gb-block-post-grid-header\"><h3 class=\"gb-block-post-grid-title\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/cx-day\/\" rel=\"bookmark\">Reflexiones de expertos para celebrar el CX Day<\/a><\/h3><div class=\"gb-block-post-grid-byline\"><\/div><\/header><div class=\"gb-block-post-grid-excerpt\"><p>Cada primer martes de octubre, los profesionales de la Experiencia del Cliente (CX) de todo el mundo pausan. No para&hellip;<\/p>\n<\/div><\/div><\/article>\n<article id=\"post-1039177\" class=\"gb-post-grid-item post-1039177 post type-post status-publish format-standard has-post-thumbnail category-cx-3 category-experiencia-del-cliente-2 entry\"><div class=\"gb-block-post-grid-image\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/experiencia-en-tiendas\/\" rel=\"bookmark\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1175\" height=\"704\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/09\/EXPERIENCIA-EN-TIENDA-1.jpg\" class=\"attachment-full size-full\" alt=\"Experiencia en Tiendas\" \/><\/a><\/div><div class=\"gb-block-post-grid-text\"><header class=\"gb-block-post-grid-header\"><h3 class=\"gb-block-post-grid-title\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/experiencia-en-tiendas\/\" rel=\"bookmark\">Experiencia en Tiendas: C\u00f3mo medirla, mejorarla y beneficios<\/a><\/h3><div class=\"gb-block-post-grid-byline\"><\/div><\/header><div class=\"gb-block-post-grid-excerpt\"><p>La experiencia en tienda es el conjunto de percepciones que los clientes reciben mientras pasan por el proceso de compra&hellip;<\/p>\n<\/div><\/div><\/article>\n<\/div><\/section>\n<\/div>\n\n<div class=\"\"  >\n\n<\/div>\n\n<div class=\"\"  >\n\n<\/div>\n\n<div class=\"\"  >\n\n<\/div>\n\n<div class=\"\"  >\n\n<\/div>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<h4 class=\"wp-block-heading has-text-align-center latest_post_label\" style=\"text-transform:uppercase\">PUBLICACIONES RECIENTES<\/h4>\n\n<p class=\"has-text-align-center latest_post_sub_label\">Descubre los mejores art\u00edculos sobre investigaci\u00f3n de mercados y experiencia del cliente<\/p>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group has-small-font-size is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-1050604 post type-post status-publish format-standard has-post-thumbnail category-encuestas-2 entry\">\n<figure style=\"width:400px;height:230px;\" class=\"alignleft wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"594\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/12\/DESARROLLO-DEL-CLEINTE.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"desarrollo del cliente\" style=\"height:230px;object-fit:cover;\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/12\/DESARROLLO-DEL-CLEINTE.jpg 992w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/12\/DESARROLLO-DEL-CLEINTE-300x180.jpg 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/12\/DESARROLLO-DEL-CLEINTE-768x460.jpg 768w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/figure>\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/category\/encuestas-2\/\" rel=\"tag\">Encuestas<\/a><\/div>\n\n<h3 style=\"font-size:23px;font-style:normal;font-weight:500;text-transform:none;\" class=\"wp-block-post-title\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/desarrollo-del-cliente\/\" target=\"_self\" >Desarrollo de Clientes: Qu\u00e9 es y Ejemplos Pr\u00e1cticos<\/a><\/h3>\n\n<div style=\"font-style:normal;font-weight:400;\" class=\"wp-block-post-excerpt has-small-font-size\"><p class=\"wp-block-post-excerpt__excerpt\">El desarrollo de clientes es un m\u00e9todo Lean Startup que se utiliza para comprender un problema y determinar si una [&hellip;] <\/p><\/div>\n<\/li><li class=\"wp-block-post post-1049484 post type-post status-publish format-standard has-post-thumbnail category-experiencia-del-cliente-2 entry\">\n<figure style=\"width:400px;height:230px;\" class=\"alignleft wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"836\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/11\/Meta-Blog-XDAY-Espana.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Lo mejor del XDAY 2025\" style=\"height:230px;object-fit:cover;\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/11\/Meta-Blog-XDAY-Espana.jpg 1600w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/11\/Meta-Blog-XDAY-Espana-300x157.jpg 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/11\/Meta-Blog-XDAY-Espana-1024x535.jpg 1024w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/11\/Meta-Blog-XDAY-Espana-768x401.jpg 768w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/11\/Meta-Blog-XDAY-Espana-1536x803.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/category\/experiencia-del-cliente-2\/\" rel=\"tag\">Experiencia del Cliente<\/a><\/div>\n\n<h3 style=\"font-size:23px;font-style:normal;font-weight:500;text-transform:none;\" class=\"wp-block-post-title\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/xday-espana-2025-recap\/\" target=\"_self\" >XDAY Espa\u00f1a 2025: Revive un poco de lo vivido en este gran evento<\/a><\/h3>\n\n<div style=\"font-style:normal;font-weight:400;\" class=\"wp-block-post-excerpt has-small-font-size\"><p class=\"wp-block-post-excerpt__excerpt\">Madrid se convirti\u00f3 en el punto de encuentro para l\u00edderes y profesionales del mundo del Customer Experience, los insights y [&hellip;] <\/p><\/div>\n<\/li><li class=\"wp-block-post post-1044994 post type-post status-publish format-standard has-post-thumbnail category-cx-3 category-experiencia-del-cliente-2 entry\">\n<figure style=\"width:400px;height:230px;\" class=\"alignleft wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"594\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/pasos-para-un-customer-journey.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Pasos para crear un viaje del cliente\" style=\"height:230px;object-fit:cover;\" \/><\/figure>\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/category\/cx-3\/\" rel=\"tag\">CX<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/category\/experiencia-del-cliente-2\/\" rel=\"tag\">Experiencia del Cliente<\/a><\/div>\n\n<h3 style=\"font-size:23px;font-style:normal;font-weight:500;text-transform:none;\" class=\"wp-block-post-title\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/viaje-del-cliente-efectivo\/\" target=\"_self\" >6 pasos para crear un viaje del cliente efectivo<\/a><\/h3>\n\n<div style=\"font-style:normal;font-weight:400;\" class=\"wp-block-post-excerpt has-small-font-size\"><p class=\"wp-block-post-excerpt__excerpt\">En este art\u00edculo hemos recopilado los principales pasos para crear un viaje del cliente efectivo y asegurar que est\u00e9s ofreciendo [&hellip;] <\/p><\/div>\n<\/li><li class=\"wp-block-post post-1044800 post type-post status-publish format-standard has-post-thumbnail category-cx-3 category-experiencia-del-cliente-2 entry\">\n<figure style=\"width:400px;height:230px;\" class=\"alignleft wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1575\" height=\"941\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/dia-de-la-experiencia-del-cliente.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"dia de la experiencia del cliente cx day\" style=\"height:230px;object-fit:cover;\" \/><\/figure>\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/category\/cx-3\/\" rel=\"tag\">CX<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/category\/experiencia-del-cliente-2\/\" rel=\"tag\">Experiencia del Cliente<\/a><\/div>\n\n<h3 style=\"font-size:23px;font-style:normal;font-weight:500;text-transform:none;\" class=\"wp-block-post-title\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/cx-day\/\" target=\"_self\" >Reflexiones de expertos para celebrar el CX Day<\/a><\/h3>\n\n<div style=\"font-style:normal;font-weight:400;\" class=\"wp-block-post-excerpt has-small-font-size\"><p class=\"wp-block-post-excerpt__excerpt\">Cada primer martes de octubre, los profesionales de la Experiencia del Cliente (CX) de todo el mundo pausan. No para [&hellip;] <\/p><\/div>\n<\/li><li class=\"wp-block-post post-1039177 post type-post status-publish format-standard has-post-thumbnail category-cx-3 category-experiencia-del-cliente-2 entry\">\n<figure style=\"width:400px;height:230px;\" class=\"alignleft wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1175\" height=\"704\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/09\/EXPERIENCIA-EN-TIENDA-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Experiencia en Tiendas\" style=\"height:230px;object-fit:cover;\" \/><\/figure>\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/category\/cx-3\/\" rel=\"tag\">CX<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/category\/experiencia-del-cliente-2\/\" rel=\"tag\">Experiencia del Cliente<\/a><\/div>\n\n<h3 style=\"font-size:23px;font-style:normal;font-weight:500;text-transform:none;\" class=\"wp-block-post-title\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/experiencia-en-tiendas\/\" target=\"_self\" >Experiencia en Tiendas: C\u00f3mo medirla, mejorarla y beneficios<\/a><\/h3>\n\n<div style=\"font-style:normal;font-weight:400;\" class=\"wp-block-post-excerpt has-small-font-size\"><p class=\"wp-block-post-excerpt__excerpt\">La experiencia en tienda es el conjunto de percepciones que los clientes reciben mientras pasan por el proceso de compra [&hellip;] <\/p><\/div>\n<\/li><\/ul>\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-layout-1 wp-block-group-is-layout-flex\">\n\n<nav class=\"wp-block-query-pagination is-horizontal is-content-justification-left is-layout-flex wp-container-core-query-pagination-layout-1 wp-block-query-pagination-is-layout-flex\" aria-label=\"Pagination\">\n\n\n<div class=\"wp-block-query-pagination-numbers\"><span aria-current=\"page\" class=\"page-numbers current\">1<\/span>\n<a class=\"page-numbers\" href=\"?query-150-page=2\">2<\/a><\/div>\n\n<a href=\"\/blog\/es-es\/wp-json\/wp\/v2\/pages\/1038517?query-150-page=2\" class=\"wp-block-query-pagination-next\">Next Page<span class='wp-block-query-pagination-next-arrow is-arrow-chevron' aria-hidden='true'>\u00bb<\/span><\/a>\n<\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#1c337f;font-size:19px\">ART\u00cdCULOS POPULATES<\/h4>\n\n\n<ul class=\"wp-block-latest-posts__list has-dates wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/12\/DESARROLLO-DEL-CLEINTE-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"desarrollo del cliente\" style=\"max-width:84px;max-height:68px;\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/12\/DESARROLLO-DEL-CLEINTE-150x150.jpg 150w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/12\/DESARROLLO-DEL-CLEINTE-100x100.jpg 100w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/12\/DESARROLLO-DEL-CLEINTE-600x594.jpg 600w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.questionpro.com\/blog\/es-es\/desarrollo-del-cliente\/\">Desarrollo de Clientes: Qu\u00e9 es y Ejemplos Pr\u00e1cticos<\/a><time datetime=\"2025-12-03T15:16:15-07:00\" class=\"wp-block-latest-posts__post-date\">Dec 3, 2025<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/11\/Meta-Blog-XDAY-Espana-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Lo mejor del XDAY 2025\" style=\"max-width:84px;max-height:68px;\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/11\/Meta-Blog-XDAY-Espana-150x150.jpg 150w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/11\/Meta-Blog-XDAY-Espana-100x100.jpg 100w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/11\/Meta-Blog-XDAY-Espana-600x600.jpg 600w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.questionpro.com\/blog\/es-es\/xday-espana-2025-recap\/\">XDAY Espa\u00f1a 2025: Revive un poco de lo vivido en este gran evento<\/a><time datetime=\"2025-11-26T13:30:37-07:00\" class=\"wp-block-latest-posts__post-date\">Nov 26, 2025<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"90\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/pasos-para-un-customer-journey.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Pasos para crear un viaje del cliente\" style=\"max-width:84px;max-height:68px;\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.questionpro.com\/blog\/es-es\/viaje-del-cliente-efectivo\/\">6 pasos para crear un viaje del cliente efectivo<\/a><time datetime=\"2025-10-10T11:21:12-07:00\" class=\"wp-block-latest-posts__post-date\">Oct 10, 2025<\/time><\/li>\n<\/ul>\n\n<div class=\"banner-section wf-section\" lang=\"es_es\" >\n\t\t\t\t<div class=\"right-column-container\">\n\t\t\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t\t\t<h3 class=\"h1-2\">Software de encuestas con m\u00e1s de 80 funciones GRATUITAS<\/h3>\n\t\t\t\t\t\t<p class=\"paragraph-2\">Cread, distribuid y analizad vuestras encuestas online de forma r\u00e1pida e intuitiva<\/p>\n\t\t\t\t\t\t<a href=\"https:\/\/eu.questionpro.com\/a\/showEntry.do?lan=es_ES\" target=\"_blank\" class=\"button w-button\" rel=\"noopener\">Crear cuenta ahora<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<p class=\"tags_label\" style=\"text-transform:uppercase\">EXPLORAR POR CATEGOR\u00cdA<\/p>\n\n\n<ul class=\"wp-block-categories-list wp-block-categories\">\t<li class=\"cat-item cat-item-2712\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/category\/audience-2\/\">Audience<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-2715\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/category\/cx-3\/\">CX<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-2711\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/category\/employee-experience\/\">Employee Experience<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-2734\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/category\/encuestas-2\/\">Encuestas<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-2714\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/category\/experiencia-del-cliente-2\/\">Experiencia del Cliente<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-2710\"><a href=\"https:\/\/www.questionpro.com\/blog\/es-es\/category\/recursos-humanos\/\">Recursos Humanos<\/a>\n<\/li>\n<\/ul><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>BIENVENIDOS AL BLOG DE QUESTIONPRO Selecciona una categor\u00eda para ver m\u00e1s contenido similar PUBLICACIONES RECIENTES Descubre los mejores art\u00edculos sobre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"full-width-content","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog de Investigaci\u00f3n de Mercados y Experiencia del Cliente | QuestionPro<\/title>\n<meta name=\"description\" content=\"Create online surveys and gather consumer insights with QuestionPro Online Survey Software. 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