{"id":104697,"date":"2020-07-09T02:00:15","date_gmt":"2020-07-09T09:00:15","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=104697"},"modified":"2023-02-06T22:06:25","modified_gmt":"2023-02-06T22:06:25","slug":"panel-dubstin-check","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/es\/panel-dubstin-check\/","title":{"rendered":"\u00bfQu\u00e9 es un panel Dustbin check?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Un panel Dustbin check es un tipo de estudio que se realiza a los consumidores para conocer m\u00e1s sobre sus h\u00e1bitos de consumo. Este consiste en guardar los envases vac\u00edos de los productos que consumen en un contenedor con el prop\u00f3sito de conocer m\u00e1s sobre sus gustos o preferencias.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este tipo de investigaci\u00f3n es una forma de auditor\u00eda del hogar para la cual se reclama una mayor confiabilidad, ya que proporciona evidencia tangible de los <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/es\/habitos-de-consumo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">h\u00e1bitos de consumo<\/span><\/a><span style=\"font-weight: 400;\"> de las personas seleccionadas en la muestra.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Ventajas de un panel Dustbin check<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Entre las principales ventajas de realizar un panel Dustbin Check se encuentran las siguientes:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Es una muestra confiable acerca de los h\u00e1bitos de consumo de las personas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ayuda a conocer las verdaderas necesidades de los consumidores y las formas en las que un producto puede suplirlas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Permite conocer al p\u00fablico objetivo y crear estrategias de mercado enfocadas en ellos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Es un tipo de <\/span><a href=\"https:\/\/www.questionpro.com\/es\/investigacion-de-mercados.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">investigaci\u00f3n de mercados<\/span><\/a><span style=\"font-weight: 400;\"> que se realiza de forma peri\u00f3dica, por lo que se evitan los sesgos.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Desventajas de un panel Dustbin check<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Algunas de las desventajas de tener un panel Dustbin check son las siguientes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Este tipo de estudio no permite profundizar en la informaci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La muestra no se adapta por completo a las necesidades de los consumidores.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Es un tipo de <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/es\/que-es-la-investigacion-cuantitativa\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">investigaci\u00f3n cuantitativa<\/span><\/a><span style=\"font-weight: 400;\">, por lo que no es posible saber los cambios que se producen en las preferencias de las personas.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">C\u00f3mo hacer un panel Dustbin check<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">QuestionPro te ofrece dos grandes herramientas para poder realizar un panel. A continuaci\u00f3n, te presentamos cada una de ellas:<\/span><\/p>\n<p><b>Utilizando tablets: <\/b><span style=\"font-weight: 400;\">Con QuestionPro puedes recolectar datos, incluso aunque no tengas conexi\u00f3n a Internet. Las tablets te permiten registrar la informaci\u00f3n que observas durante tu investigaci\u00f3n para posteriormente descargarla y analizada.&nbsp;<\/span><\/p>\n<p><b>Diario online<\/b><span style=\"font-weight: 400;\">: Esta es una herramienta que ofrecen las empresas para que las personas utilicen un <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/es\/que-son-los-paneles-online\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">panel online<\/span><\/a><span style=\"font-weight: 400;\"> como un <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/es\/que-es-un-diario-de-investigacion-movil\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">diario de investigaci\u00f3n m\u00f3vil<\/span><\/a><span style=\"font-weight: 400;\"> en el que registren con fotos y videos los productos que vayan desechando a los contenedores de basura.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Importancia de realizar un panel Dustbin check&nbsp;<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Un panel te permite recolectar informaci\u00f3n valiosa de los consumidores.&nbsp; Este estudio es muy f\u00e1cil de realizar, ya que los participantes no tienen que hacer un esfuerzo adicional al de su d\u00eda a d\u00eda para poder recolectar los datos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las empresas encargadas de realizarlo, ofrecen recompensas como productos, tarjetas de regalo, promociones, productos exclusivos, etc. para fomentar la participaci\u00f3n.&nbsp; Posteriormente, estos datos son vendidos a las diferentes marcas, para que de esta manera puedan crean campa\u00f1as de marketing exitosas.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahora que sabes c\u00f3mo realizar un panel Dustbin Check con QuestionPro, comienza a recolectar la informaci\u00f3n necesaria para conocer las preferencias de los consumidores.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Solicita una demostraci\u00f3n y conoce las herramientas online y offline que te tenemos para ti.<\/span><\/p>\n<p><center><a href=\"https:\/\/contactar.questionpro.com\/demo-research?custom1=panel-dustbin-check\" target=\"_blank\" rel=\"noopener\"><button>AGENDAR UNA DEMOSTRACI\u00d3N<\/button><\/a><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un panel Dustbin check es un tipo de estudio que se realiza a los consumidores para conocer m\u00e1s sobre sus [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":104632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[178,173],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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