{"id":1051857,"date":"2025-12-16T07:00:00","date_gmt":"2025-12-16T14:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=1051857"},"modified":"2025-12-15T16:51:01","modified_gmt":"2025-12-15T23:51:01","slug":"certificacion-iso-42001","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/es\/certificacion-iso-42001\/","title":{"rendered":"QuestionPro obtiene la certificaci\u00f3n ISO 42001"},"content":{"rendered":"\n<p>QuestionPro, l\u00edder mundial en tecnolog\u00eda de investigaci\u00f3n y encuestas en l\u00ednea, ha obtenido la certificaci\u00f3n ISO\/IEC 42001:2023 para su Sistema de gesti\u00f3n de inteligencia artificial (AIMS, por sus siglas en ingl\u00e9s). Esta norma internacional valida que los sistemas de IA de QuestionPro est\u00e1n dise\u00f1ados, desarrollados y gestionados de forma responsable, garantizando la equidad, la transparencia y la seguridad en cada capa de su tecnolog\u00eda.<\/p>\n\n\n\n\n\n<p><em>&#8220;En QuestionPro, la innovaci\u00f3n va de la mano con la rendici\u00f3n de cuentas<\/em>&#8220;, dijo Vivek Bhaskaran, director ejecutivo de QuestionPro. <em>&#8220;Esta certificaci\u00f3n refleja nuestro compromiso de construir y gestionar capacidades de IA que no solo aceleren la investigaci\u00f3n, sino que lo hagan con integridad, confianza y cumplimiento normativo global&#8221;.<\/em><\/p>\n\n\n\n<p>La certificaci\u00f3n ISO 42001 valida el dise\u00f1o, desarrollo, implementaci\u00f3n y operaci\u00f3n de las funciones habilitadas para IA de QuestionPro, incluyendo la orquestaci\u00f3n de <em>prompts<\/em>, la inferencia, la monitorizaci\u00f3n y los servicios de modelos de lenguaje grande (LLM, por sus siglas en ingl\u00e9s) gestionados por proveedores. Confirma que el marco de gesti\u00f3n de IA de QuestionPro integra s\u00f3lidas pr\u00e1cticas de gobernanza que cumplen con los est\u00e1ndares internacionales para el uso \u00e9tico y transparente de la IA.<\/p>\n\n\n\n<p>Este hecho refuerza la confianza que los clientes y socios depositan en la tecnolog\u00eda de QuestionPro. Al combinar la innovaci\u00f3n con una gobernanza estructurada, la empresa garantiza que cada capacidad de IA opere con responsabilidad y equidad, fortaleciendo su posici\u00f3n como l\u00edder confiable en tecnolog\u00eda de investigaci\u00f3n responsable.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/12\/3164-importancia-certificacion-ISO-42001-1024x1024.png\" alt=\"Importancia de la certificaci\u00f3n ISO 42001\" class=\"wp-image-1051858\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/12\/3164-importancia-certificacion-ISO-42001-1024x1024.png 1024w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/12\/3164-importancia-certificacion-ISO-42001-300x300.png 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/12\/3164-importancia-certificacion-ISO-42001-150x150.png 150w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/12\/3164-importancia-certificacion-ISO-42001-768x768.png 768w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/12\/3164-importancia-certificacion-ISO-42001-100x100.png 100w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/12\/3164-importancia-certificacion-ISO-42001-600x600.png 600w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/12\/3164-importancia-certificacion-ISO-42001.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>La obtenci\u00f3n de la ISO 42001 sit\u00faa a QuestionPro entre las primeras empresas de tecnolog\u00eda de investigaci\u00f3n a nivel mundial en formalizar la gobernanza de la IA al mismo nivel que la seguridad de los datos. La certificaci\u00f3n complementa las normas existentes <a href=\"https:\/\/www.questionpro.com\/blog\/es\/certificacion-iso-27001\/\">ISO\/IEC 27001:2022<\/a> y SOC 2 Tipo 2 de QuestionPro, creando una base unificada para la integridad de los datos, la \u00e9tica de la IA y la protecci\u00f3n del usuario.<\/p>\n\n\n\n<p>El proceso de certificaci\u00f3n implic\u00f3 una auditor\u00eda exhaustiva de terceros realizada por SIS Certifications Pvt. Ltd., que verific\u00f3 que QuestionPro mantiene pol\u00edticas, controles y procedimientos rigurosos para la gesti\u00f3n y el cumplimiento normativo de la IA. Como organizaci\u00f3n certificada, QuestionPro continuar\u00e1 revisando y evolucionando sus sistemas de IA para cumplir con los \u00faltimos requisitos y mejores pr\u00e1cticas de la ISO.<\/p>\n\n\n\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/contactar.questionpro.com\/cuenta-gratis?custom1=certificacion-iso-42001\" style=\"border-radius:45px;background-color:#ff9100\"> Crear cuenta gratis<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/agendardemo2.questionpro.com\/?custom1=certificacion-iso-42001\" style=\"border-radius:45px;background-color:#1b87e6\">Agendar demostraci\u00f3n<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>QuestionPro, l\u00edder mundial en tecnolog\u00eda de investigaci\u00f3n y encuestas en l\u00ednea, ha obtenido la certificaci\u00f3n ISO\/IEC 42001:2023 para su Sistema [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":1051874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1552],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>QuestionPro obtiene la certificaci\u00f3n ISO 42001<\/title>\n<meta name=\"description\" content=\"QuestionPro obtiene la certificaci\u00f3n ISO 42001, lo que fortalece el compromiso con la gesti\u00f3n \u00e9tica y responsable de la IA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/es\/certificacion-iso-42001\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QuestionPro obtiene la certificaci\u00f3n ISO 42001\" \/>\n<meta property=\"og:description\" content=\"QuestionPro obtiene la certificaci\u00f3n ISO 42001, lo que fortalece el compromiso con la gesti\u00f3n \u00e9tica y responsable de la IA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/es\/certificacion-iso-42001\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-16T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T23:51:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/12\/3164-certificacion-ISO-42001.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1123\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cristina Ortega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cristina Ortega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/certificacion-iso-42001\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/certificacion-iso-42001\/\"},\"author\":{\"name\":\"Cristina Ortega\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/#\/schema\/person\/36aae2d8eed7708b6408f95c0198593d\"},\"headline\":\"QuestionPro obtiene la certificaci\u00f3n ISO 42001\",\"datePublished\":\"2025-12-16T14:00:00+00:00\",\"dateModified\":\"2025-12-15T23:51:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/certificacion-iso-42001\/\"},\"wordCount\":418,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/#organization\"},\"articleSection\":[\"Encuestas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/certificacion-iso-42001\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/es\/certificacion-iso-42001\/\",\"name\":\"QuestionPro obtiene la certificaci\u00f3n ISO 42001\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/#website\"},\"datePublished\":\"2025-12-16T14:00:00+00:00\",\"dateModified\":\"2025-12-15T23:51:01+00:00\",\"description\":\"QuestionPro obtiene la certificaci\u00f3n ISO 42001, lo que fortalece el compromiso con la gesti\u00f3n \u00e9tica y responsable de la IA.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/certificacion-iso-42001\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/es\/certificacion-iso-42001\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/certificacion-iso-42001\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Encuestas\",\"item\":\"https:\/\/www.questionpro.com\/blog\/es\/category\/encuestas-es\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"QuestionPro obtiene la certificaci\u00f3n ISO 42001\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/es\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/#\/schema\/person\/36aae2d8eed7708b6408f95c0198593d\",\"name\":\"Cristina Ortega\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/49635f2181bfe83c436d50b9a8bf1f2e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/49635f2181bfe83c436d50b9a8bf1f2e?s=96&d=mm&r=g\",\"caption\":\"Cristina Ortega\"},\"url\":\"https:\/\/www.questionpro.com\/blog\/es\/author\/cristinaortega\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"QuestionPro obtiene la certificaci\u00f3n ISO 42001","description":"QuestionPro obtiene la certificaci\u00f3n ISO 42001, lo que fortalece el compromiso con la gesti\u00f3n \u00e9tica y responsable de la IA.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/es\/certificacion-iso-42001\/","og_locale":"es_ES","og_type":"article","og_title":"QuestionPro obtiene la certificaci\u00f3n ISO 42001","og_description":"QuestionPro obtiene la certificaci\u00f3n ISO 42001, lo que fortalece el compromiso con la gesti\u00f3n \u00e9tica y responsable de la IA.","og_url":"https:\/\/www.questionpro.com\/blog\/es\/certificacion-iso-42001\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2025-12-16T14:00:00+00:00","article_modified_time":"2025-12-15T23:51:01+00:00","og_image":[{"width":1123,"height":629,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/12\/3164-certificacion-ISO-42001.jpg","type":"image\/jpeg"}],"author":"Cristina Ortega","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Cristina Ortega","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/es\/certificacion-iso-42001\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/es\/certificacion-iso-42001\/"},"author":{"name":"Cristina Ortega","@id":"https:\/\/www.questionpro.com\/blog\/es\/#\/schema\/person\/36aae2d8eed7708b6408f95c0198593d"},"headline":"QuestionPro obtiene la certificaci\u00f3n ISO 42001","datePublished":"2025-12-16T14:00:00+00:00","dateModified":"2025-12-15T23:51:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/es\/certificacion-iso-42001\/"},"wordCount":418,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/es\/#organization"},"articleSection":["Encuestas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/es\/certificacion-iso-42001\/","url":"https:\/\/www.questionpro.com\/blog\/es\/certificacion-iso-42001\/","name":"QuestionPro obtiene la certificaci\u00f3n ISO 42001","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/es\/#website"},"datePublished":"2025-12-16T14:00:00+00:00","dateModified":"2025-12-15T23:51:01+00:00","description":"QuestionPro obtiene la certificaci\u00f3n ISO 42001, lo que fortalece el compromiso con la gesti\u00f3n \u00e9tica y responsable de la IA.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/es\/certificacion-iso-42001\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/es\/certificacion-iso-42001\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/es\/certificacion-iso-42001\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/es\/"},{"@type":"ListItem","position":2,"name":"Encuestas","item":"https:\/\/www.questionpro.com\/blog\/es\/category\/encuestas-es\/"},{"@type":"ListItem","position":3,"name":"QuestionPro obtiene la certificaci\u00f3n ISO 42001"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/es\/#website","url":"https:\/\/www.questionpro.com\/blog\/es\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/es\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.questionpro.com\/blog\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/es\/#\/schema\/person\/36aae2d8eed7708b6408f95c0198593d","name":"Cristina Ortega","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.questionpro.com\/blog\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/49635f2181bfe83c436d50b9a8bf1f2e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/49635f2181bfe83c436d50b9a8bf1f2e?s=96&d=mm&r=g","caption":"Cristina Ortega"},"url":"https:\/\/www.questionpro.com\/blog\/es\/author\/cristinaortega\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/12\/3164-certificacion-ISO-42001-600x400.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/12\/3164-certificacion-ISO-42001-600x600.jpg","author_info":{"display_name":"Cristina Ortega","author_link":"https:\/\/www.questionpro.com\/blog\/es\/author\/cristinaortega\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/posts\/1051857"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=1051857"}],"version-history":[{"count":2,"href":"https:\/\/www.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/posts\/1051857\/revisions"}],"predecessor-version":[{"id":1051891,"href":"https:\/\/www.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/posts\/1051857\/revisions\/1051891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/media\/1051874"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=1051857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=1051857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=1051857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}