{"id":1057154,"date":"2026-02-18T07:00:00","date_gmt":"2026-02-18T14:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=1057154"},"modified":"2026-02-11T14:48:52","modified_gmt":"2026-02-11T21:48:52","slug":"questionpro-y-trymata","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/es\/questionpro-y-trymata\/","title":{"rendered":"QuestionPro y Trymata se unen para potenciar la investigaci\u00f3n UX"},"content":{"rendered":"\n<p>Nos llena de entusiasmo compartir que QuestionPro da un paso decisivo en su evoluci\u00f3n con la integraci\u00f3n de <strong>Trymata<\/strong>, reconocida plataforma especializada en investigaci\u00f3n UX y pruebas de usabilidad.<\/p>\n\n\n\n<p>Esta adquisici\u00f3n estrat\u00e9gica refuerza nuestra visi\u00f3n de ofrecer a las organizaciones herramientas cada vez m\u00e1s completas para entender a sus usuarios de forma profunda, integral y accionable.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Una integraci\u00f3n que impulsa la investigaci\u00f3n digital<\/h2>\n\n\n\n<p>Trymata se ha consolidado como un referente dentro de la comunidad de <a href=\"https:\/\/www.questionpro.com\/blog\/es\/investigacion-de-experiencia-de-usuario\/\">investigaci\u00f3n de experiencia de usuario<\/a>. Su tecnolog\u00eda y metodolog\u00eda se incorporar\u00e1n al ecosistema de QuestionPro, aportando capacidades clave como:<\/p>\n\n\n\n<ul>\n<li><strong>Pruebas de usabilidad moderadas y no moderadas<\/strong>, para evaluar productos digitales tanto en entornos controlados como en situaciones reales de uso.<br><\/li>\n\n\n\n<li><strong>Res\u00famenes inteligentes generados por IA<\/strong>, que detectan autom\u00e1ticamente los momentos m\u00e1s relevantes de cada sesi\u00f3n.<br><\/li>\n\n\n\n<li><strong>Identificaci\u00f3n de frustraciones mediante IA<\/strong>, capaz de capturar reacciones emocionales y puntos de fricci\u00f3n en tiempo real.<br><\/li>\n\n\n\n<li><strong>Acceso a un panel de 25,000 testers especializados<\/strong>, que se integrar\u00e1 con las audiencias de alta calidad de QuestionPro.<br><\/li>\n<\/ul>\n\n\n\n<p>A esto se suman nuevas herramientas cualitativas as\u00edncronas que complementan nuestras soluciones actuales: diarios en video, audio y texto, misiones tipo Quests y grupos de discusi\u00f3n digitales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nace QuestionPro UX: una plataforma de nueva generaci\u00f3n<\/h2>\n\n\n\n<p>La oferta conjunta ser\u00e1 presentada bajo la marca <strong>QuestionPro UX<\/strong> en marzo de 2026.<br>Esta plataforma unificar\u00e1 lo mejor de ambos mundos:<\/p>\n\n\n\n<ul>\n<li>La solidez de QuestionPro en investigaci\u00f3n cuantitativa y cualitativa,<\/li>\n\n\n\n<li>Con las capacidades especializadas de Trymata en experiencia de usuario.<br><\/li>\n<\/ul>\n\n\n\n<p>El resultado ser\u00e1 un entorno integral para dise\u00f1ar, ejecutar y analizar estudios UX con un nivel de profundidad sin precedentes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"196\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2026\/02\/trymata-Y-questionpro.jpg\" alt=\"questionpro-y-trymata \" class=\"wp-image-1057155\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2026\/02\/trymata-Y-questionpro.jpg 937w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2026\/02\/trymata-Y-questionpro-300x63.jpg 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2026\/02\/trymata-Y-questionpro-768x161.jpg 768w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Programa Beta exclusivo<\/h2>\n\n\n\n<p>El 2 de marzo de 2026 lanzaremos una versi\u00f3n beta de QuestionPro UX para clientes actuales. Ser\u00e1 una oportunidad \u00fanica para explorar la plataforma combinada antes de su lanzamiento oficial.<\/p>\n\n\n\n<p>Si te interesa participar:<\/p>\n\n\n\n<ul>\n<li>Contacta a tu ejecutivo de cuenta o representante de atenci\u00f3n,<br><\/li>\n\n\n\n<li>O deja un comentario en LinkedIn y te notificaremos cuando se abra el registro.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Alcance global y soporte multiling\u00fce<\/h2>\n\n\n\n<p>QuestionPro UX mantendr\u00e1 el compromiso de investigaci\u00f3n sin fronteras.<br>La plataforma estar\u00e1 disponible en los 10 idiomas principales que hoy soporta QuestionPro, incluyendo:<\/p>\n\n\n\n<ul>\n<li>Espa\u00f1ol<\/li>\n\n\n\n<li>Portugu\u00e9s<\/li>\n\n\n\n<li>Ingl\u00e9s<\/li>\n\n\n\n<li>Alem\u00e1n<\/li>\n\n\n\n<li>Franc\u00e9s<\/li>\n\n\n\n<li>Japon\u00e9s<\/li>\n\n\n\n<li>\u00c1rabe<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Disponibilidad de testers por mercados<\/h2>\n\n\n\n<p>Durante 2026 el acceso a audiencias para estudios UX se liberar\u00e1 de forma progresiva:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fase 1 \u2013 Q1 2026<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Ingl\u00e9s:<\/strong> Estados Unidos, Reino Unido, Canad\u00e1 y Australia<br><\/li>\n\n\n\n<li><strong>Espa\u00f1ol:<\/strong> Latinoam\u00e9rica \u2014 M\u00e9xico, Colombia, Chile y Argentina<br><\/li>\n\n\n\n<li><strong>Portugu\u00e9s:<\/strong> Brasil<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fase 2 \u2013 Q2 2026<\/strong><\/h3>\n\n\n\n<p>Se incorporar\u00e1n nuevos pa\u00edses e idiomas, entre ellos:<\/p>\n\n\n\n<ul>\n<li>Alemania<br><\/li>\n\n\n\n<li>Francia<br><\/li>\n\n\n\n<li>India<br><\/li>\n\n\n\n<li>Sud\u00e1frica<br><\/li>\n\n\n\n<li>Emiratos \u00c1rabes Unidos<br><\/li>\n\n\n\n<li>Arabia Saudita<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Hacia una visi\u00f3n integral del usuario<\/h2>\n\n\n\n<p>En QuestionPro siempre hemos cre\u00eddo que conocer realmente a las personas requiere combinar distintas metodolog\u00edas. La investigaci\u00f3n UX no debe ser un proceso aislado, sino parte de un ecosistema m\u00e1s amplio de generaci\u00f3n de insights.<\/p>\n\n\n\n<p>Esta integraci\u00f3n materializa esa filosof\u00eda: unir en un solo entorno:<\/p>\n\n\n\n<ul>\n<li>Investigaci\u00f3n de mercados<br><\/li>\n\n\n\n<li>Experiencia del cliente (CX)<br><\/li>\n\n\n\n<li>Experiencia del empleado (EX)<br><\/li>\n\n\n\n<li>Encuestas cuantitativas<br><\/li>\n\n\n\n<li>Y ahora investigaci\u00f3n UX completa<br><\/li>\n<\/ul>\n\n\n\n<p>As\u00ed, las organizaciones podr\u00e1n tomar decisiones mejor fundamentadas a partir de m\u00faltiples fuentes de informaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El futuro de los insights ya est\u00e1 en marcha<\/h2>\n\n\n\n<p>Con presencia en 12 pa\u00edses y 6 continentes, QuestionPro contin\u00faa ampliando su alcance y capacidades.<br><br>La incorporaci\u00f3n de Trymata no solo fortalece nuestro portafolio, sino que reafirma el compromiso de ofrecer la plataforma de investigaci\u00f3n m\u00e1s robusta del mercado.<\/p>\n\n\n\n<p>Estamos muy emocionados por esta nueva etapa y esperamos compartir pronto con toda Latinoam\u00e9rica la experiencia de <strong>QuestionPro UX<\/strong>.<\/p>\n\n\n\n<p>Para m\u00e1s informaci\u00f3n sobre el programa beta, planes de precios o cualquier consulta relacionada, contacta a tu representante de QuestionPro.<\/p>\n\n\n\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/contactar.questionpro.com\/cuenta-gratis?custom1=questionpro-y-trymata\" style=\"border-radius:45px;background-color:#ff9100\"> Crear cuenta gratis<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/agendardemo2.questionpro.com\/?custom1=questionpro-y-trymata\" style=\"border-radius:45px;background-color:#1b87e6\">Agendar demostraci\u00f3n<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nos llena de entusiasmo compartir que QuestionPro da un paso decisivo en su evoluci\u00f3n con la integraci\u00f3n de Trymata, reconocida [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":1057171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[173],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>QuestionPro y Trymata se unen para potenciar la 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