{"id":1073907,"date":"2019-01-04T10:00:13","date_gmt":"2019-01-04T17:00:13","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/investigacion-causal\/"},"modified":"2026-06-01T08:58:35","modified_gmt":"2026-06-01T15:58:35","slug":"investigacion-causal","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/es\/investigacion-causal\/","title":{"rendered":"\u00bfQu\u00e9 es la investigaci\u00f3n causal?"},"content":{"rendered":"<article class=\"post-65147 post type-post status-publish format-standard has-post-thumbnail hentry category-investigacion-de-mercado\" id=\"post-65147\">\n<figure>\n<div class=\"thumbnail__wrap\">\n<a href=\"https:\/\/www.questionpro.com\/blog\/es\/investigacion-causal\/\"> <img decoding=\"async\" alt=\"Investigaci\u00f3n causal\" class=\"entry__thumbnail\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/11\/848.jpg\"\/><br \/>\n<\/a> <\/div>\n<\/figure>\n<div style=\"clear:both;\"><\/div>\n<div class=\"entry\">\n<div class=\"entry__content\">\n<p><span style=\"font-weight: 400;\">La investigaci\u00f3n causal es aquella que estudia la relaci\u00f3n que se encuentra entre \u00a0variables. Su objetivo es conocer el efecto positivo o negativo que puede producir un cambio inesperado de las variables independientes en un producto o servicio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La investigaci\u00f3n causal es tanto experimental como estad\u00edstica, y se puede realizar tanto bajo el control del investigador en un laboratorio o en el campo donde la manipulaci\u00f3n se encuentra limitada. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las principales fuentes para obtener informaci\u00f3n que ayudan al \u00e9xito en el proceso de investigaci\u00f3n causal son el dise\u00f1o de preguntas de encuesta que puedan establecer la conexi\u00f3n que existe entre las variables y probar la hip\u00f3tesis. Sin embargo, tambi\u00e9n se puede obtener informaci\u00f3n m\u00e1s acertada con los experimentos, ya que estos pueden dar la certeza de que las causas del fen\u00f3meno son razonables. <\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">Te recomiendo leer sobre los <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/es\/metodos-de-investigacion-para-clientes\/\" rel=\"noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">m\u00e9todos de investigaci\u00f3n para conocer el mercado y a los clientes<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/blockquote>\n<h2><span style=\"font-weight: 400;\"><br \/>\nCaracter\u00edsticas de la investigaci\u00f3n causal<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Entre las caracter\u00edsticas m\u00e1s importantes de la investigaci\u00f3n causal se encuentran:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tiene el objetivo de definir las causas del por qu\u00e9 y c\u00f3mo sucede una acci\u00f3n. Es decir, indaga el efecto que una variable tiene sobre otra. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Es un tipo de <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/es\/que-es-la-investigacion-cuantitativa\/\" rel=\"noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">investigaci\u00f3n cuantitativa<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> que requiere de pruebas estad\u00edsticas y experimentaci\u00f3n para conocer las causas del fen\u00f3meno.<br \/>\n<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Son muy r\u00edgidas al recolectar los datos y analizarlos, ya que requieren informaci\u00f3n confiable y comprobable entre las variables. \u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Las variables deben poder ser manipuladas para que los efectos que provocan se eliminen. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Su estructura est\u00e1 completamente definida y es necesario que la muestra de estudio se oriente a un proceso secuencial.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Ventajas y desventajas de la investigaci\u00f3n causal <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Entre las principales ventajas de la investigaci\u00f3n causal se encuentran:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reconocer las variables que pueden causar efectos en el fen\u00f3meno. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Manipular las variables de forma controlada con el fin de eliminarlas o minimizar el efecto que tienen. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Entrometerse en la naturaleza de las variables independientes con el fin de predecir las dependientes. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Controlar las variables y conocer sus causas y efectos es muy f\u00e1cil gracias al dise\u00f1o de su estructura.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Las pruebas que se realizan pueden repetirse y comprobarse para darle un mayor n\u00famero de confiabilidad. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Con esta investigaci\u00f3n se puede evaluar el impacto que tiene modificar procesos. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Entre las desventajas que se encuentran en la investigaci\u00f3n causal est\u00e1n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La sincron\u00eda de los eventos puede afectar los resultados de la investigaci\u00f3n <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">En ocasiones las variables pueden identificarse con la causa y efecto cuando no lo son.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Es complicado llegar a conclusiones debido a la gran cantidad de variables que existen. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Algunas veces es dif\u00edcil identificar o reconocer si la variable es una causa y el impacto que tendr\u00e1. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">La investigaci\u00f3n causal es sumamente importante, ya que los efectos que provocan los cambios son inesperados para los investigadores y esto puede afectar el desarrollo de una investigaci\u00f3n.<br \/>\n<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">Te recomiendo leer: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/es\/investigacion-exploratoria\/\" rel=\"noopener\" target=\"_blank\">Qu\u00e9 es la Investigaci\u00f3n Exploratoria<\/a> e <a href=\"https:\/\/www.questionpro.com\/blog\/es\/investigacion-empirica\/\" rel=\"noopener\" target=\"_blank\">investigaci\u00f3n emp\u00edrica<\/a>.<\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<\/div>\n<div class=\"related_posts\" id=\"related_posts\">\n<div class=\"related_posts_heading\">\n<h3>Art\u00edculos Relacionados<\/h3>\n<\/div>\n<div class=\"carousel slide\" id=\"myCarousel\">\n<div class=\"carousel-inner\">\n<div class=\"item active\">\n<ul class=\"thumbnails\">\n<li class=\"related-posts-wrap\">\n<div class=\"relatedthumb\"><a href=\"https:\/\/www.questionpro.com\/blog\/es\/analisis-del-comportamiento-del-consumidor\/\" rel=\"bookmark\" title=\"\u00bfQu\u00e9 es el an\u00e1lisis del comportamiento del consumidor?\"><img decoding=\"async\" alt=\"An\u00e1lisis del comportamiento del consumidor\" class=\"attachment-250x190 size-250x190 wp-post-image\" height=\"167\" loading=\"lazy\" sizes=\"(max-width: 250px) 100vw, 250px\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2021\/01\/1591.jpg\" 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producir en un producto o servicio. Conoce aqu\u00ed las caracter\u00edsticas de este m\u00e9todo.<\/p>\n","protected":false},"author":105,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"investigacion causal","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"La investigaci\u00f3n causal permite conocer los efectos que se pueden producir en un producto o servicio. Conoce aqu\u00ed las caracter\u00edsticas de este m\u00e9todo.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es la investigaci\u00f3n causal? | QuestionPro<\/title>\n<meta name=\"description\" content=\"La investigaci\u00f3n causal permite conocer los efectos que se pueden producir en un producto o servicio. 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