{"id":126071,"date":"2021-11-17T02:00:35","date_gmt":"2021-11-17T10:00:35","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=126071"},"modified":"2021-11-17T02:00:35","modified_gmt":"2021-11-17T10:00:35","slug":"x-day-latam-2021-preview","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/es\/x-day-latam-2021-preview\/","title":{"rendered":"\u00a1Ya viene el XDAY LATAM 2021!"},"content":{"rendered":"

El pr\u00f3ximo 24 de noviembre todos los entusiastas de la investigaci\u00f3n de mercados y la experiencia del cliente est\u00e1n invitados a participar en el <\/span>XDAY LATAM 2021<\/b>, un evento que congregar\u00e1 a los expertos de la industria en una jornada online y completamente gratuita.<\/span><\/p>\n

El XDAY LATAM<\/span> es un evento anual y sin fines de lucro organizado por QuestionPro a nivel global con el fin de dar a conocer distintas voces de la industria del Market Research y el CX, as\u00ed como las novedades en tecnolog\u00eda de datos e inteligencia de negocios.\u00a0 En su edici\u00f3n 2020, cont\u00f3 con m\u00e1s de 1,400 asistentes en l\u00ednea a trav\u00e9s de diversas plataformas.<\/span><\/p>\n

Ra\u00fal Rodr\u00edguez<\/span><\/a>, CX LATAM Director, se\u00f1al\u00f3 en entrevista que la <\/span>experiencia del cliente<\/span><\/a> toma cada vez m\u00e1s auge en la actualidad y Am\u00e9rica Latina es un campo muy verde en estos temas.\u00a0<\/span><\/p>\n

\u201c<\/span>De ah\u00ed la importancia de que las empresas entiendan sobre este tema y empiecen a dise\u00f1ar estrategias y desarrollarlas en sus \u00e1mbitos de acci\u00f3n, con programas apalancados por la tecnolog\u00eda, que les permitan entender a sus clientes y tomar acciones para anticiparse a sus necesidades y ofrecer excelentes experiencias que los pongan por encima de sus competidores, capitalizando as\u00ed sus inversiones en estos rubros<\/span><\/i>\u201d, apunt\u00f3.<\/span><\/p>\n

Este a\u00f1o, iniciaremos con la presentaci\u00f3n de <\/span>Vivek Bhaskaran<\/span><\/a>, CEO de QuestionPro, quien compartir\u00e1 los lanzamientos especiales de la plataforma para facilitar la <\/span>investigaci\u00f3n online<\/span><\/a>, enriquecer la experiencia del cliente y optimizar el uso de datos para ayudar a los investigadores a superar los retos de la actualidad.<\/span><\/p>\n

Nuestra Opening Talk contar\u00e1 con la participaci\u00f3n especial de <\/span>Claudio Flores Thomas<\/span><\/a>, Socio y CEO de Altazor Intelligence y experto en Investigaci\u00f3n de Mercados y Opini\u00f3n P\u00fablica, quien nos compartir\u00e1 el tema \u201cNuevas generaciones, nuevos paradigmas para el consumo de contenido\u201d.<\/span><\/p>\n

Panel de Customer Experience<\/span><\/h2>\n

Como parte del XDAY LATAM 2021 contaremos con un panel de especialistas en experiencia del cliente conformado por <\/span>Rodrigo Edwards<\/span><\/a>, Fundador de Loyalty Metrics; <\/span>Daniel Cede\u00f1o<\/span><\/a>, Customer Strategy Manager en NTT Data Europe & Latam; <\/span>Carlos Miranda<\/span><\/a>, Gerente de Gesti\u00f3n de clientes e investigaci\u00f3n de mercados en Supermercados Peruanos S.A. y <\/span>Fara Leyva<\/span><\/a>, CX & Strategic Design Expert.<\/span><\/p>\n

\u201c<\/span>En esta edici\u00f3n, hablaremos sobre la importancia de la innovaci\u00f3n en las estrategias de Customer Experience. Abarcaremos temas como los cambios y retos que se han presentado y que permanecer\u00e1n en el mundo post Covid, as\u00ed como la importancia de las innovaciones tecnol\u00f3gicas que permiten llevar una mejor gesti\u00f3n y dirigir los cambios y la toma de acciones para poder convertirse en una empresa centrada en los cliente<\/span><\/i>s\u201d, describi\u00f3 Ra\u00fal Rodr\u00edguez, quien ser\u00e1 tambi\u00e9n el moderador del panel de CX.<\/span><\/p>\n

Como en cada XDAY LATAM, conoceremos las tendencias, anti-tendencias y perspectivas sobre la Experiencia del Cliente hacia el futuro.<\/span><\/p>\n

\"ponentes<\/a><\/p>\n

Uso de biometr\u00eda en el market research<\/span><\/h2>\n

Como parte del evento se llevar\u00e1 a cabo el show online \u201c<\/span>Entre Tragos y Datos<\/span><\/a>\u201d, que contar\u00e1 con la participaci\u00f3n especial de<\/span> Andr\u00e9s Botero<\/span><\/a>, Head of Insights en Synapbox, una firma especializada en el uso de datos biom\u00e9tricos en la investigaci\u00f3n de mercados.<\/span><\/p>\n

En este segmento, los expertos nos presentar\u00e1n c\u00f3mo se obtienen y aprovechan los datos biom\u00e9tricos, las ventajas del uso de herramientas como el <\/span>eye tracking,<\/span><\/a> encuestas y todo lo que hoy se utiliza para poder llevar a cabo esta metodolog\u00eda, as\u00ed como algunas de las tendencias m\u00e1s importantes.<\/span><\/p>\n

Caso de \u00e9xito<\/span><\/h2>\n

Para finalizar, el XDAY LATAM 2021 contar\u00e1 con la participaci\u00f3n de <\/span>Arisbeth Sarahi Pi\u00f1a Soto<\/b>, Gerente de Business Intelligence en Suburbia, quien nos compartir\u00e1 la importancia de la investigaci\u00f3n para la toma de decisiones y c\u00f3mo la investigaci\u00f3n y la interacci\u00f3n con sus clientes han contribuido al crecimiento de la reconocida cadena de tiendas departamental.<\/span><\/p>\n

Din\u00e1micas y premios<\/span><\/h2>\n

Como parte del evento se realizar\u00e1n trivias y <\/span>quizes online<\/span><\/a> con premios para los asistentes, por lo que el equipo de QuestionPro LATAM invita a estar atentos a las charlas y a participar en sus diversas din\u00e1micas.<\/span><\/p>\n

Para asistir al evento, \u00fanicamente es necesario registrarse previamente.<\/span>\u00a1No te lo pierdas!<\/span><\/p>\n

REG\u00cdSTRATE GRATIS<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

El pr\u00f3ximo 24 de noviembre todos los entusiastas de la investigaci\u00f3n de mercados y la experiencia del cliente est\u00e1n invitados […]<\/p>\n","protected":false},"author":42,"featured_media":126079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[182,173],"tags":[],"yoast_head":"\n\u00a1Ya viene el XDAY LATAM 2021!<\/title>\n<meta name=\"description\" content=\"Asiste al XDAY LATAM 2021, un evento que congregar\u00e1 a los expertos de la industria de la investigaci\u00f3n de mercados y el customer experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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