{"id":16200,"date":"2015-11-25T15:53:41","date_gmt":"2015-11-25T23:53:41","guid":{"rendered":"http:\/\/www.questionpro.com\/es\/?p=16200"},"modified":"2023-01-11T15:39:42","modified_gmt":"2023-01-11T15:39:42","slug":"que-es-el-modelo-freemium-y-por-que-deberias-considerarlo","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/es\/que-es-el-modelo-freemium-y-por-que-deberias-considerarlo\/","title":{"rendered":"\u00bfQu\u00e9 es el modelo de negocio Freemium?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Freemium es un modelo de negocio cuyo nombre proviene de la fusi\u00f3n de dos palabras en ingl\u00e9s \u201cFree\u201d y \u201cPremium\u201d, este sistema consiste en que una empresa otorgue a los usuarios un servicio completamente funcional de manera gratuita, adem\u00e1s de ofrecer una opci\u00f3n en la que el usuario siempre pueda adquirir mayores beneficios, es decir, adquirir una licencia Premium la cual le permitir\u00e1 obtener herramientas avanzadas y otros beneficios del mismo software en relaci\u00f3n a la versi\u00f3n gratuita.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfPor qu\u00e9 usar el modelo Freemium?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La raz\u00f3n principal es sencilla, el modelo Freemium permite a las empresas poder generar ingresos y captar clientes ofreciendo a los usuarios una alternativa gratuita de alg\u00fan servicio de calidad el cual beneficiar\u00e1 y contribuir\u00e1 a su satisfacci\u00f3n; \u00e9sta \u00faltima permitir\u00e1 crear fidelidad entre el usuario y la empresa generando confianza, y teniendo como consecuencia un modelo funcional en el cual los usuarios opten por adquirir una licencia premium de una empresa en la cual conf\u00edan gracias a su servicio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otra de las razones por las &nbsp;que usar este modelo puede resultar de gran beneficio para las empresas, es su incre\u00edble potencial viralizador, este potencial radica en que al usuario se le ofrece un producto el cual \u00e9l usar\u00e1 y evaluar\u00e1 bajo sus est\u00e1ndares, ser\u00e1 \u00e9l quien se encargar\u00e1 de decidir si seguir usando el producto, recomendarlo y si desea adquirir una licencia Premium.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este modelo de negocio reconoce el valor que tienen los usuarios de ser libres en cuanto a sus decisiones, adem\u00e1s ofertar un servicio gratuito tiene funciones de <a href=\"https:\/\/www.questionpro.com\/es\/marketing-digital.html\" target=\"_blank\" rel=\"noopener noreferrer\">marketing<\/a> al atraer a usuarios en busca de alternativas generando una posibilidad viral.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de que al implementar esta modalidad de negocio estar\u00edas contribuyendo a crear un mundo mejor ya que al ofrecer herramientas gratuitas a personas con la necesidad de usarlos y con el conocimiento de potencializar a las mismas, estas generando un avance como sociedad en donde las personas y las empresas se unen para crear nuevas cosas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conoce&nbsp;<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;5 Razones por las que su empresa debe estar en Internet&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1060992,&quot;10&quot;:2,&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:11,&quot;23&quot;:1}\" data-sheets-formula=\"=HYPERLINK(&quot;https:\/\/www.questionpro.com\/blog\/es\/5-razones-por-las-que-su-empresa-debe-estar-en-internet\/&quot;,&quot;5 Razones por las que su empresa debe estar en Internet&quot;)\"><a class=\"in-cell-link\" href=\"https:\/\/www.questionpro.com\/blog\/es\/5-razones-por-las-que-su-empresa-debe-estar-en-internet\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 Razones por las que su empresa debe estar en Internet<\/a>.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Freemium es un modelo de negocio cuyo nombre proviene de la fusi\u00f3n de dos palabras en ingl\u00e9s \u201cFree\u201d y \u201cPremium\u201d, [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":772234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[184],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el modelo de negocio Freemium?<\/title>\n<meta name=\"description\" content=\"Conoce las ventajas del modelo de negocio freemium y genera m\u00e1s ingresos. 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