{"id":18052,"date":"2016-01-21T13:45:18","date_gmt":"2016-01-21T21:45:18","guid":{"rendered":"http:\/\/www.questionpro.com\/es\/?p=18052"},"modified":"2023-03-27T23:43:06","modified_gmt":"2023-03-27T23:43:06","slug":"que-es-eso-del-inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/es\/que-es-eso-del-inbound-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es eso del Inbound marketing?"},"content":{"rendered":"<p><b>Una peque\u00f1a introducci\u00f3n al Inbound Marketing.<\/b><\/p>\n<p><b>Inbound marketing<\/b><span style=\"font-weight: 400;\"> es un concepto muy actual para hacer referencia a ese <\/span><b>marketing<\/b><span style=\"font-weight: 400;\"> que se orienta mucho m\u00e1s al usuario.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Est\u00e1 pensado y dirigido a hacer un producto o un servicio m\u00e1s atractivo para el cliente, de forma que es \u00e9ste el que te encuentra y no t\u00fa quien lo busca.<\/span><\/p>\n<p><b><i>Es el marketing para las personas.<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Este concepto novedoso fue acu\u00f1ado por Brian Halligan el CEO de <\/span><span style=\"font-weight: 400;\">Hubspot<\/span><span style=\"font-weight: 400;\"> en 2005 aunque no comenz\u00f3 a popularizarse hasta el 2009 con la publicaci\u00f3n de su libro \u201c<\/span> <i><span style=\"font-weight: 400;\">Inbound Marketing Get found using Google, Social Media and Blogs<\/span><\/i><span style=\"font-weight: 400;\">\u201d. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vamos a analizar un poco m\u00e1s en qu\u00e9 consiste el <\/span><b>Inbound Marketing<\/b><span style=\"font-weight: 400;\">. Como cualquier t\u00e9cnica de <\/span><b>marketing<\/b><span style=\"font-weight: 400;\"> su objetivo es alcanzar tu p\u00fablico objetivo, pero. \u00bfC\u00f3mo?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El<\/span><b> Inbound marketing<\/b><span style=\"font-weight: 400;\"> se compone de un conjunto de acciones de <\/span><b><a href=\"https:\/\/www.questionpro.com\/es\/marketing-digital.html\" target=\"_blank\" rel=\"noopener noreferrer\">marketing digital<\/a><\/b><span style=\"font-weight: 400;\"> que permiten atraer clientes a tu sitio web.El desarrollo de estas acciones de <\/span><b>marketing online <\/b><span style=\"font-weight: 400;\">sigue un proceso conocido como el <\/span><b>Ciclo de Inbound Marketing<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li><b>Atracci\u00f3n:<\/b><span style=\"font-weight: 400;\"> Se trata de atraer al cliente mediante la utilizaci\u00f3n coordinada (y esto es muy importante, de nada sirve realizar diferentes acciones inconexas) de t\u00e9cnicas de <\/span><b>marketing digital<\/b><span style=\"font-weight: 400;\">, orientadas a crear tr\u00e1fico org\u00e1nico, es decir, <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/es\/como-mejorar-el-seo-de-tu-pagina-usando-encuestas-online\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>SEO<\/b><\/a><span style=\"font-weight: 400; margin: 10px 0;\">. \u00bfQu\u00e9 acciones debemos realizar en esta fase del ciclo?<\/span><\/li>\n<li><b>Conversi\u00f3n<\/b><span style=\"font-weight: 400; margin: 10px 0;\">: Hemos conseguido atraer usuarios a nuestra p\u00e1gina web, \u00a1bien! ahora no los olvidemos. Convierte el tr\u00e1fico web en una base de datos actualizada y segmentada, que te permita seguir en contacto, para poder seguir ofreciendo informaci\u00f3n \u00fatil. Es interesante contar con alg\u00fan <\/span><b>CRM<\/b><span style=\"font-weight: 400; margin: 10px 0;\">, un software inform\u00e1tico que te ayude a gestionar esta base de datos.\u00a0<\/span><\/li>\n<\/ul>\n<blockquote><p>Te recomiendo leer: <a href=\"https:\/\/www.questionpro.com\/blog\/es\/uso-de-formularios\/\" target=\"_blank\" rel=\"noopener noreferrer\">Uso de formularios para obtener datos de tus clientes<\/a><\/p><\/blockquote>\n<ul>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/es\/marketing-de-contenidos-las-reglas-del-juego-cambiaron\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Marketing de contenidos:<\/strong><\/a> \u00bfCu\u00e1ntas veces habremos o\u00eddo o le\u00eddo eso de que \u201c<\/span><i><span style=\"font-weight: 400;\">El contenido es el rey<\/span><\/i><span style=\"font-weight: 400; margin: 10px 0;\"><span style=\"font-weight: 400; margin: 10px 0;\">\u201d. Debemos crear y dise\u00f1ar contenido atractivo y \u00fatil para el usuario. \u00bfQu\u00e9 busca el cliente? \u00bfQu\u00e9 necesita? \u00bfC\u00f3mo podemos ayudarlo?<\/span><\/span><\/li>\n<li><b>Cierre:<\/b><span style=\"font-weight: 400; margin: 10px 0;\"> \u00a0Llega el momento importante, cerrar un contacto. Una vez organizada tu base de datos debes valorar y cuantificar estos \u201c<\/span><b>leads<\/b><span style=\"font-weight: 400;\">\u201d y realizar acciones para acercarte (todav\u00eda m\u00e1s) a este cliente potencial. Es el turno del <\/span><b>e<\/b><b>mail marketing<\/b><span style=\"font-weight: 400;\">, gestiona campa\u00f1as de env\u00edos de <\/span><b>newsletters<\/b><span style=\"font-weight: 400;\"> para recordarle al cliente que est\u00e1s ah\u00ed. Pero cuidado, no se trata de hacer spam, ofrece contenido relevante. Puedes automatizar estas tareas mediante diferentes herramientas como <\/span><span style=\"font-weight: 400;\">Hubspot,<\/span> <span style=\"font-weight: 400;\">Marketo<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">Eloqua<\/span><span style=\"font-weight: 400;\"> o incluso <\/span><span style=\"font-weight: 400;\">Mailchimp<\/span><span style=\"font-weight: 400; margin: 10px 0;\">. Este proceso de \u201calimentaci\u00f3n\u201d de clientes potenciales es denominado \u201c<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/es\/lead-nurturing\/\" target=\"_blank\" rel=\"noopener\"><b>Lead nurturing<\/b><\/a><span style=\"font-weight: 400; margin: 10px 0;\"><span style=\"font-weight: 400; margin: 10px 0;\">\u201d.<\/span><\/span><\/li>\n<li><b>Redes sociales<\/b><span style=\"font-weight: 400; margin: 10px 0;\">: Sabemos lo importante que es la presencia online, y con ello la presencia en redes sociales, pero no vale estar \u201cporque hay que estar\u201d. Debes construir tu propia estrategia de contenido y actualizaci\u00f3n. Hay que ser constantes, creativos y atractivos. Hay much\u00edsimas redes sociales, elige las que se adapten a tu negocio y mejor conecten con tu p\u00fablico objetivo.(Si para conseguir eso del <\/span><b>engagement<\/b><span style=\"font-weight: 400; margin: 10px 0;\">) Una vez elegidas tus <\/span><b>redes sociales<\/b><span style=\"font-weight: 400; margin: 10px 0;\">, aseg\u00farate de crear un calendario de contenido, \u00a1no las abandones! Comparte tu contenido en todas tus <\/span><b>redes sociales<\/b><span style=\"font-weight: 400; margin: 10px 0;\"><span style=\"font-weight: 400; margin: 10px 0;\"><span style=\"font-weight: 400; margin: 10px 0;\"><span style=\"font-weight: 400; margin: 10px 0;\"> y conversa con tus fans, no se trata de un concurso de mon\u00f3logos, interact\u00faa.<\/span><\/span><\/span><\/span><\/li>\n<li><b>Fidelizar<\/b><span style=\"font-weight: 400; margin: 10px 0;\">: Una vez llegados a este punto, hemos hecho mucho trabajo, hemos conseguido nuevos clientes, pero esto no se acaba aqu\u00ed. Tu cliente est\u00e1 satisfecho, has cumplido sus expectativas, pero no te conformes, busca siempre m\u00e1s, enam\u00f3ralo. Mant\u00e9n el contacto, mant\u00e9n viva la relaci\u00f3n y la comunicaci\u00f3n, \u00bfc\u00f3mo? Vuelve al paso n\u00famero 1 del ciclo \ud83d\ude42<\/span><\/li>\n<\/ul>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; margin: 10px 0;\">Y por \u00faltimo y no menos importante, la <\/span><b>anal\u00edtica web<\/b><span style=\"font-weight: 400;\">, dentro del <\/span><b>Inbound Marketing<\/b><span style=\"font-weight: 400;\">, es muy importante poder medir lo resultados de las anteriores acciones y aplicar las medidas correctivas necesarias, de esta manera estar\u00e1s mejorando constantemente, y ofreciendo as\u00ed un mejor servicio a tus clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y tienes much\u00edsimas herramientas a tu alcance:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Las propias <\/span><b>redes sociales<\/b><span style=\"font-weight: 400;\"> ofrecen datos y estad\u00edsticas de las visitas e interacciones de tus perfiles.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Google Analytics<\/b><span style=\"font-weight: 400;\"> debe ser tu gran aliado, sobre todo para descubrir qu\u00e9 ocurre con aquellos visitantes que se pierden en los primeros pasos del ciclo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Las herramientas \u00a0de <\/span><b>email marketing <\/b><span style=\"font-weight: 400;\">tambi\u00e9n te ofrecen estad\u00edsticas de apertura. rebotes, suscripciones, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00bfYa est\u00e1s preparado para comenzar tu propio ciclo de <\/span><b>Inbound Marketing<\/b><span style=\"font-weight: 400;\">? <\/span><br \/>\n<span style=\"font-weight: 400;\">Espero haber sido de ayuda y \u00a1 mucha suerte!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n debes leer:\u00a0<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;La investigaci\\u00f3n de mercados en la era del Marketing de contenidos&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1054848,&quot;10&quot;:2,&quot;14&quot;:[null,2,0],&quot;15&quot;:&quot;Arial&quot;,&quot;23&quot;:1}\" data-sheets-formula=\"=HYPERLINK(&quot;https:\/\/www.questionpro.com\/blog\/es\/19486\/&quot;,&quot;La investigaci\u00f3n de mercados en la era del Marketing de contenidos&quot;)\"><a class=\"in-cell-link\" href=\"https:\/\/www.questionpro.com\/blog\/es\/la-investigacion-de-mercados-en-la-era-del-marketing-de-contenidos\/\" rel=\"noopener noreferrer\">La investigaci\u00f3n de mercados en la era del Marketing de contenidos<\/a><\/span><\/span><\/p>\n<div><a href=\"https:\/\/info.questionpro.com\/colaborador-questionpro\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" style=\"float: left;\" src=\"https:\/\/www.questionpro.com\/qp_userimages\/sub-3\/3175908\/download_1531148106167.png\" width=\"60\" height=\"60\" \/><\/a><\/div>\n<div>\n<h2 style=\"color: #1b3380; display: inline;\">\u00a1COLABORA CON NOSOTROS!<\/h2>\n<p>En QuestionPro necesitamos tu talento, si quieres colaborar en nuestro blog da <a style=\"color: #22b6ff;\" href=\"https:\/\/info.questionpro.com\/colaborador-questionpro\" target=\"_blank\" rel=\"noopener noreferrer\">click aqu\u00ed<\/a><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Sobre el autor:<\/span><br \/>\n<span style=\"font-weight: 400;\">Nu-Marketing es una agencia de marketing y dise\u00f1o vanguardista centrada en impulsar la actividad de PYMES y emprendedores Valencianos con las soluciones empresariales m\u00e1s innovadoras.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Datos de contacto:<\/span><br \/>\n<span style=\"font-weight: 400;\">Twitter: <a href=\"https:\/\/twitter.com\/Numarketingcs\" target=\"_blank\" rel=\"noopener noreferrer\">@numarketingcs<\/a><\/span><br \/>\n<span style=\"font-weight: 400;\">Email:\u00a0<\/span><span style=\"font-weight: 400;\">contacto@numarketingcastellon.com<\/span><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">N\u00famero: +34647904993<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Una peque\u00f1a introducci\u00f3n al Inbound Marketing. Inbound marketing es un concepto muy actual para hacer referencia a ese marketing que [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":767052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[267],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es eso del Inbound marketing? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Has o\u00eddo del Inbound Marketing pero \u00bfsabes qu\u00e9 es y c\u00f3mo se hace? 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