Insight Innovation Exchange Latin America 2016<\/strong> realizado en Lima, Per\u00fa en la Universidad del Pac\u00edfico que reuni\u00f3 a l\u00edderes en la industria de la investigaci\u00f3n de mercados transcurri\u00f3 con \u00e9xito.<\/p>\nParticipantes del d\u00eda 1 del Insight Innovation Exchange Latin America 2016.<\/h2>\n
Con presentaciones de Patricia Grisolle Fontana, Rafael Cespedes, Denyse Drummond, Per Hakanson, Daniel Castej\u00f3n, Rosaline Hester, Shane Skillen, Simeon Pickers, Efrain Monsalvo, Cristina Qui\u00f1ones, Bernardo Geoghegan, Marcus Jimenez, Rodrigo Isasi, Andrew Cannon, Daniela Buenfil, Ana Luisa Orbegoso, Humberto L\u00f3pez, Jos\u00e9 Oropeza, Nicol\u00e1s Ortiz, Cristina Leo, Jorge Mendez, Ulf Kuhn, Dan Queiruga, Elina Halonen, Urpi Torrado, Luis Noriega, Pablo S\u00e1nchez, Jorge Benito, Carlo Rodr\u00edguez, Enric Cid y Anibal Cantarian platicaron sobre la industria de la investigaci\u00f3n de mercados y los retos que enfrenta.<\/p>\n
Participaciones clave en el Insight Innovation Exchange Latin America.<\/h2>\n
El d\u00eda lo inicio Patricia Grisolle Fontana, Presidente del Comit\u00e9 de Investigaci\u00f3n de Mercados dando la bienvenida a todos los participantes del evento junto con Rafael C\u00e9spedes CEO de Provokative.<\/p>\n
Posteriormente tuvimos la participaci\u00f3n de Denyse Drummond que nos habl\u00f3 sobre la importancia de centrarse en el cliente en la investigaci\u00f3n de mercados, la honestidad de los usuarios en las investigaciones cuando participan a trav\u00e9s de las redes sociales y los desaf\u00edos que enfrenta la investigaci\u00f3n de mercados en el futuro.<\/p>\n
Per Hakansson fundador de Makerminds nos invit\u00f3 a que si queremos marcar la diferencia en la investigaci\u00f3n de mercados hay que cuestionar todo, ya que nuestro marco de creencias proviene de todo lo aprendido en nuestro pasado.<\/p>\n
Cristina Qui\u00f1ones autora del libro \u201cDesnudando la mente del consumidor; Customer Insights del Marketing\u201d no record\u00f3 que \u201cno hay insights si no hay disrupci\u00f3n, como no hay idea nueva sin contradicci\u00f3n de las previas\u201d.<\/p>\n
Posterior a esta ponencia, subieron al escenario Daniel Castej\u00f3n Partner & General Contents Director de BMC Innovation Company y Rosaline Hester, Knowledge & Insights Director South Latin \u2013 Coca-Cola, para platicar de c\u00f3mo acelerar el crecimiento de la marca mediante el descubrimiento y aprovechamiento de sus activos de marca distintivos. Algo fundamental para utilizar como ventaja competitiva en un mundo m\u00e1s competitivo.<\/p>\n
Efra\u00edn Montalvo de PSYMA M\u00e9xico nos platic\u00f3 sobre las barreras de que debe enfrentar LATAM para innovar en el sector. \u201cTodos tienen la oportunidad de una educaci\u00f3n formal, esto afecta el avance de la innovaci\u00f3n en Am\u00e9rica Latina.<\/p>\n
Pablo S\u00e1nchez Director de Comunidades de QuestionPro present\u00f3 la comunidad MRX Latam y nos revel\u00f3 interesantes insighsts sobre la industria de la investigaci\u00f3n de mercados. Entre los que destacaron fueron que el 26% de los participantes de la comunidad aseguran que no ha habido cambios en la investigaci\u00f3n de mercados, el 10% de los investigadores se encuentran en Latinoam\u00e9rica de acuerdo a datos de LinkedIn. Tambi\u00e9n nos coment\u00f3 sobre las nuevas barreras que existen para la adopci\u00f3n de nuevos m\u00e9todos de investigaci\u00f3n de mercados.<\/p>\n
Carlo Rodriguez de Attachmedia nos explic\u00f3 c\u00f3mo maximizar nuestras ventas a trav\u00e9s de la personalizaci\u00f3n. Seg\u00fan Carlo, \u201cPersonalizar es el arte de la perseverancia\u201d. Nos comparti\u00f3 el dato que el 19% de las marcas que personalizan su experiencia online vende m\u00e1s.<\/p>\n
No te pierdas toda la cobertura que realiz\u00f3 QuestionPro en el IIEX LATAM 2017<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"INSIGHT INNOVATION EXCHANGE LATIN AMERICA 2016 (d\u00eda 1). El evento del d\u00eda de ayer de Insight Innovation Exchange Latin America […]<\/p>\n","protected":false},"author":121,"featured_media":29027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[182,178,173],"tags":[],"yoast_head":"\n
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