{"id":44452,"date":"2017-07-02T07:25:10","date_gmt":"2017-07-02T14:25:10","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=44452\/"},"modified":"2023-02-18T06:43:15","modified_gmt":"2023-02-18T06:43:15","slug":"como-alinear-tu-marketing-al-cliente","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/es\/como-alinear-tu-marketing-al-cliente\/","title":{"rendered":"\u00bfC\u00f3mo alinear tu marketing al deseo del cliente?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 hacer para alinear tu marketing a lo que realmente quieren o necesitan tus clientes?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si queremos alinearnos a los deseos de los consumidores, primeramente debemos poner especial atenci\u00f3n a las siguientes preguntas:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Recuerda: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/es\/investigacion-de-mercados-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sin investigaci\u00f3n de mercados no hay marketing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<h2><span style=\"font-weight: 400;\">Lo que debes saber para alinear tu marketing a las necesidades del cliente<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">\u00bfQui\u00e9n es el cliente?<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La mayor\u00eda de los mercad\u00f3logos, y yo creo que todos los profesionales de ventas, tienen conocimientos b\u00e1sicos sobre quienes son nuestros clientes. Hay quienes tienen identificadas esas necesidades diferente, dependiendo los tipos de clientes, y los problemas que necesitan ser resueltos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conocemos &nbsp;la \u201cTeor\u00eda del Cliente\u201d, la cual nos permite predecir respuestas m\u00e1s exactas a una oferta ya dada.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La brecha entre especular qui\u00e9nes son nuestros clientes y tener un conocimiento total puede ser llenada a trav\u00e9s de invertir tiempo en la <\/span><a href=\"https:\/\/www.questionpro.com\/es\/investigacion-de-mercados.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">investigaci\u00f3n de mercados<\/span><\/a><span style=\"font-weight: 400;\"> cualitativa y cuantitativa.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">El conocimiento del cliente cubre varias \u00e1reas clave, incluyendo: objetivo, motivaci\u00f3n, experiencia, autoridad, personalidad.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">\u00bfDe d\u00f3nde vinieron los clientes?<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Si t\u00fa supieras que un clientes lleg\u00f3, ya sea de un URL o de tus redes sociales entonces ya puedes tener m\u00e1s detalles acerca de sus motivaciones.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Si t\u00fa entiendes de d\u00f3nde vino el cliente puedes saber lo que est\u00e1n buscando, y necesitar\u00e1n una m\u00ednima cantidad de presi\u00f3n para que generes una venta.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u00bfQu\u00e9 han hecho?<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Al revisar los links que un cliente o un prospecto han seleccionado, nosotros podemos inferir su inter\u00e9s en productos espec\u00edficos o servicios.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Si el link es un atajo tal como \u201c<\/span><a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?lan=es_LA\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">crea una cuenta gratis<\/span><\/a><span style=\"font-weight: 400;\">\u201d puedes insinuar su deseo de que el proceso sea r\u00e1pido.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u00bfC\u00f3mo<\/span> <span style=\"font-weight: 400;\">esperamos que los clientes act\u00faen?<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">El camino puede ser que vaya a la p\u00e1gina principal; seleccione un link espec\u00edfico; y luego tome una decisi\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Como mercad\u00f3logos, necesitan ser capaces de despejar el camino para as\u00ed ayudar a los clientes de completar su toma de decisi\u00f3n.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Quiz\u00e1 te interese leer:<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/es\/el-comportamiento-del-consumidor\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> La investigaci\u00f3n de mercado y el comportamiento del consumidor<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>Para obtener mejores resultados debes conocer cu\u00e1les son las principales caracter\u00edsticas, metas y deseos del cliente, qu\u00e9 los motiva a actuar, qu\u00e9 experiencias han tenido con el uso de alg\u00fan producto o servicio, qu\u00e9 tanta autoridad tiene para tomar decisiones.<\/p>\n<p><span style=\"font-weight: 400;\">Un \u00faltimo consejo, la motivaci\u00f3n es el m\u00e1s simple pero importante factor que lleva a cerrar un proceso de venta. Sin embargo, claramente le pertenece al cliente y como factor externo est\u00e1 fuera de control para el mercad\u00f3logo. Segundo, con el fin de trazar la motivaci\u00f3n del cliente, nosotros tenemos que escuchar lo que los clientes opinan y examinar las pistas que nos han dejado al observar quienes son; de d\u00f3nde vienen; qu\u00e9 es lo que han hecho; y c\u00f3mo les gustar\u00e1 proceder en el futuro. Sin duda, las <\/span><b>encuestas online<\/b><span style=\"font-weight: 400;\"> te pueden ayudar a obtener estos datos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conoce aqu\u00ed los <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/es\/tipos-de-investigacion-de-mercados\/\" target=\"_blank\" rel=\"noopener\">Tipos de investigaci\u00f3n y su relaci\u00f3n con las encuestas online<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 hacer para alinear tu marketing a lo que realmente quieren o necesitan tus clientes? Si queremos alinearnos a los [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":44453,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[231],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo alinear tu marketing al deseo del cliente?<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo alinear tu marketing para que cumpla con las verdaderas necesidades del cliente y tengas una campa\u00f1a exitosa que cumpla con los objetivos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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