{"id":47878,"date":"2017-09-05T02:00:22","date_gmt":"2017-09-05T09:00:22","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=47878\/"},"modified":"2023-02-25T01:24:26","modified_gmt":"2023-02-25T01:24:26","slug":"data-science-y-tecnologia-entrevista-con-francisco-calixto","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/es\/data-science-y-tecnologia-entrevista-con-francisco-calixto\/","title":{"rendered":"Data science y tecnolog\u00eda, entrevista con Francisco Calixto"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Siguiendo con nuestra serie de entrevistas a especialistas en Market Research, Comunicaci\u00f3n y Marketing Digital, toca el turno de escuchar a Francisco Calixto, Business Manager en <\/span><span style=\"font-weight: 400;\">Synapsis Research<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Francisco pertenece a la unidad de negocio de data science, especializada en an\u00e1lisis de big data, Internet de las Cosas (IoT) y ciencia de datos, aplicado a la investigaci\u00f3n de mercados y marketing. Es especialista en mercadeo e ingeniero industrial, ha trabajado por m\u00e1s de 18 a\u00f1os aportando en la generaci\u00f3n de insights y desarrollo de estrategias para compa\u00f1\u00edas de consumo masivo, sector farmac\u00e9utico, agroqu\u00edmico, telecomunicaciones, automotriz, entre otros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Muchas gracias por aceptar nuestra invitaci\u00f3n para realizar esta entrevista Francisco, conocemos tu trayectoria y especializaci\u00f3n en el <strong>data science y tecnolog\u00eda<\/strong><\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Por lo que las siguientes preguntas girar\u00e1n en torno a este tema y a tu visi\u00f3n en cuanto el mercado latinoamericano.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comencemos:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Desde tu experiencia \u00bfc\u00f3mo ves la adopci\u00f3n de nuevas tecnolog\u00edas en las peque\u00f1as empresas, vez un crecimiento acelerado o lento? <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Francisco: <\/span><i><span style=\"font-weight: 400;\">Es un proceso que en las peque\u00f1as empresas a\u00fan se percibe lento desde la perspectiva de investigaci\u00f3n de mercados. Incluso en las medianas y grandes empresas la adopci\u00f3n ha sido un proceso conservador, que, aunque existe la disposici\u00f3n en adoptar, se espera que los aliados estrat\u00e9gicos ya cuenten con casos de \u00e9xito para poder garantizar los resultados.<\/span><\/i><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Comparando a Am\u00e9rica Latina con el resto del mundo, \u00bfcrees que estamos cerca o lejos de alcanzar el nivel tecnol\u00f3gico de las grandes empresas?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Francisco: <\/span><i><span style=\"font-weight: 400;\">A\u00fan hay mucho camino por recorrer en las empresas grandes de Am\u00e9rica Latina. Si bien, las empresas ya han iniciado un proceso de introducci\u00f3n de tecnolog\u00edas, estar a nivel de Asia o Europa tomar\u00e1 tiempo adicional en la implementaci\u00f3n y adopci\u00f3n.<\/span><\/i><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Quiz\u00e1 les interese leer: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/es\/investigacion-de-mercados-en-america-latina\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Investigaci\u00f3n de mercados y uso de tecnolog\u00edas en Am\u00e9rica Latina<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u00bfQu\u00e9 crees qu\u00e9 le hace falta a las empresas latinas o qu\u00e9 mentalidad deben de cambiar para adoptar de lleno las tecnolog\u00edas? <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Francisco: <\/span><i><span style=\"font-weight: 400;\">Posiblemente arriesgar un poco m\u00e1s y aliarse en realizar pilotos con compa\u00f1\u00edas que les puedan ofrecer los servicios. Como comentaba en una de las preguntas anteriores, la mayor barrera es que las empresas quieren innovar, pero desean contar con casos de \u00e9xito probados en otras empresas o industrias.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Gracias a <strong>Francisco Calixto<\/strong>, Business Manager en Synapsis Research por compartir sus experiencias. Si quiere conocer lo que opinan otros especialistas, te invitamos a leer: <\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/es\/el-presente-y-futuro-del-market-research-entrevista-con-andres-vergara\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">El presente y futuro del Market Research. Entrevista con Andr\u00e9s Vergara<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/es\/consejos-para-fortalecer-una-marca-entrevista-con-barbara-lecaros\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Consejos para fortalecer una marca. Entrevista con B\u00e1rbara Lecaros<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/es\/entrevista-con-ray-poynter\/\" target=\"_blank\" rel=\"noopener noreferrer\">Entrevista con Ray Poynter<\/a>&nbsp;sobre c\u00f3mo la econom\u00eda podr\u00eda afectar a la industria de la investigaci\u00f3n de mercado<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Siguiendo con nuestra serie de entrevistas a especialistas en Market Research, Comunicaci\u00f3n y Marketing Digital, toca el turno de escuchar [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":47847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[173],"tags":[],"yoast_head":"<!-- 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