{"id":53484,"date":"2018-02-04T02:00:35","date_gmt":"2018-02-04T10:00:35","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=53484"},"modified":"2023-11-16T23:08:45","modified_gmt":"2023-11-16T23:08:45","slug":"que-es-primero-la-experiencia-del-cliente-o-las-ventas","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/es\/que-es-primero-la-experiencia-del-cliente-o-las-ventas\/","title":{"rendered":"\u00bfQu\u00e9 es primero: la experiencia del cliente o las ventas?"},"content":{"rendered":"

Parece una pregunta obvia, \u00bfverdad? Es dif\u00edcil tener clientes si no tienes ventas. Es verdad. Pero, \u00bfqu\u00e9 sucede despu\u00e9s de vender? \u00bfQu\u00e9 sucede cuando est\u00e1s intentando establecer relaciones con prospectos pero no sabes qu\u00e9 puede hacer que el proceso de venta falle despu\u00e9s?\u00a0<\/span>Com\u00fanmente, las organizaciones con buenas intenciones sabotean experiencia del cliente incluso antes de que \u00e9sta comience. Entender el verdadero camino de tus clientes har\u00e1 que venderle sea mucho m\u00e1s f\u00e1cil.<\/span><\/p>\n

A medida que las organizaciones crecen, el trayecto del cliente y el proceso de venta se vuelve m\u00e1s complicado. Los clientes tienen muy buenas ideas que quieren compartir; pero no sienten que las organizaciones los escuchen cuando comparten sus ideas. Te invito a leer: <\/span>Customer Journey, mapa de la experiencia del cliente en 5 pasos<\/span><\/a>.<\/span><\/p>\n

Evita ventas menos personalizadas y logra la experiencia del cliente \u00a0<\/span><\/h2>\n

La mejor manera de evitar desastres es, en primer lugar, entender la raz\u00f3n por la que suceden los problemas. Es momento de echarle un vistazo a lo que tus clientes te est\u00e1n ofreciendo y a lo que t\u00fa est\u00e1s ofreciendo. Muchas veces, estos dos factores no est\u00e1n alineados.<\/span><\/p>\n

Muchas empresas siguen teniendo malas pr\u00e1cticas y siguen brindando malas experiencias de servicio al cliente. Estos com\u00fanmente son procesos o comportamientos que comienzan con buenas intenciones. <\/span><\/p>\n

Tener definido el camino, as\u00ed como entender a tus clientes y a sus necesidades, a nivel grupal e individual, te permitir\u00e1 mejorar tu servicio al cliente. Checa <\/span>c\u00f3mo un cliente insatisfecho puede ayudar a tu negocio<\/span><\/a>.<\/span><\/p>\n

Entender c\u00f3mo establecer la relaci\u00f3n con tus clientes desde el principio es parte vital para lograr la mejor experiencia del cliente, de ah\u00ed la ventas vendr\u00e1n solas, y con ello el \u00e9xito de tu negocio. \u00a1Suerte! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Parece una pregunta obvia, \u00bfverdad? Es dif\u00edcil tener clientes si no tienes ventas. Es verdad. Pero, \u00bfqu\u00e9 sucede despu\u00e9s de […]<\/p>\n","protected":false},"author":42,"featured_media":53485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[182,183,224],"tags":[],"yoast_head":"\n\u00bfQu\u00e9 es primero: la experiencia del cliente o las ventas?<\/title>\n<meta name=\"description\" content=\"Conoce c\u00f3mo poniendo atenci\u00f3n a la experiencia del cliente, las ventas llegar\u00e1n solas. 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