{"id":60720,"date":"2018-08-05T02:02:19","date_gmt":"2018-08-05T09:02:19","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=60720"},"modified":"2025-08-18T23:39:02","modified_gmt":"2025-08-19T06:39:02","slug":"ya-viene-talkin-2018","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/es\/ya-viene-talkin-2018\/","title":{"rendered":"\u00a1Ya viene TalkIn 2018!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Todo listo para que el pr\u00f3ximo 6 y 7 de septiembre Lima, Per\u00fa sea sede de uno de los eventos m\u00e1s esperados del a\u00f1o: TalkIn 2018.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">33 expositores de 8 pa\u00edses se dar\u00e1n cita en <\/span><span style=\"font-weight: 400;\">la Universidad del Pac\u00edfico para conversar <\/span><span style=\"font-weight: 400;\">sobre las novedades y retos que enfrentan la industria del marketing, la comunicaci\u00f3n y el conocimiento del consumidor.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tendencias, Tecnolog\u00eda y An\u00e1lisis en TalkIn 2018<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Trends, Technology y Analysis ser\u00e1n los temas que marcar\u00e1n el rumbo de estos dos d\u00edas de convivencia y aprendizaje, y donde <strong>QuestionPro<\/strong> estar\u00e1 presente no solo para llevarles a trav\u00e9s de nuestras redes sociales todo lo acontecido, sino tambi\u00e9n para hablar de la evoluci\u00f3n de la investigaci\u00f3n del mercado y del \u00e9xito que tienen hoy en d\u00eda los <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/es\/que-son-los-paneles-online\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">paneles online<\/span><\/a><span style=\"font-weight: 400;\"> en Am\u00e9rica Latina.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La agenda de actividades es muy rica, Joaquim Bretcha, Miembro del Consejo ESOMAR y Keynote Speakers hablar\u00e1 de nuevas tendencias del market research. Ximena Diaz de Trendsity abordar\u00e1 el tema de la mujer en la comunicaci\u00f3n, nuevos imaginarios de g\u00e9nero y las oportunidades para las marcas.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Etnograf\u00eda digital, Design Thinking y otras metodolog\u00edas que est\u00e1n en auge tambi\u00e9n tendr\u00e1n presencia importante en el TalkIn 2018 de la mano de empresas como Captura Consulting y Madison.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conoceremos tambi\u00e9n detalles importantes del perfil del consumidor latinoamericano, as\u00ed como de la <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/es\/investigacion-de-mercados-movil\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">investigaci\u00f3n m\u00f3vil<\/span><\/a><span style=\"font-weight: 400;\"> y el uso de emojis en<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">encuestas de la mano de Offerwise y Netquest. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el M\u00f3dulo titulado InTechnology, Activa Research y MallPlaza nos compartir\u00e1n sobre la importancia de la inmediatez como clave de las mediciones de experiencia de clientes. Desde M\u00e9xico, Neuromarketing S.A hablar\u00e1 precisamente de la experiencia de compra en el punto de venta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La neurociencia y la tecnolog\u00eda tambi\u00e9n ser\u00e1n abordadas en el M\u00f3dulo \u201cInTrends\u201d del primer d\u00eda de actividades del TalkIn 2018, donde conoceremos m\u00e1s de codificaci\u00f3n facial y de nuevas estrategias para conocer a fondo la conducta del consumidor de hoy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El d\u00eda 7 de septiembre, segundo d\u00eda de actividades, dar\u00e1 inicio el M\u00f3dulo InAnalysis, donde se debatir\u00e1 sobre nuevas estrategias para <\/span><span style=\"font-weight: 400;\">el crecimiento de la industria, el futuro del retail digital para el consumo masivo y la evaluaci\u00f3n del proceso de compra, y del incremento del retorno de inversi\u00f3n en las acciones de marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre los temas m\u00e1s esperados est\u00e1n el Big Data y c\u00f3mo combinar\u00a0<\/span><span style=\"font-weight: 400;\">distintas fuentes de datos en la investigaci\u00f3n online, as\u00ed como distintos casos de \u00e9xitos de los que podemos aprender para llegar a conocer a nuestros consumidores.<\/span><\/p>\n<blockquote><p><a href=\"https:\/\/www.questionpro.com\/blog\/es\/lo-mas-destacado-del-talkin-2017\/\"><span style=\"font-weight: 400;\">Conoce lo m\u00e1s destacado del TalkIn 2017<\/span><\/a><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u00a1TalkIn 2018 nos espera!, dos d\u00edas para reflexionar sobre innovaci\u00f3n, marketing, investigaci\u00f3n de mercados, el mundo tech y mucho m\u00e1s, as\u00ed como hacer networking y encontrar nuevas oportunidades para nuestro negocio.<\/span><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/es\/\"><span style=\"font-weight: 400;\">QuestionPro<\/span><\/a><span style=\"font-weight: 400;\"> est\u00e1 IN, \u00a1all\u00e1 nos vemos!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todo listo para que el pr\u00f3ximo 6 y 7 de septiembre Lima, Per\u00fa sea sede de uno de los eventos [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":60731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[173,208],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00a1Ya viene TalkIn 2018! | QuestionPro<\/title>\n<meta name=\"description\" content=\"Conoce las sorpresas que nos esperan en TalkIn 2018. 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