

{"id":64001,"date":"2018-12-02T02:00:42","date_gmt":"2018-12-02T10:00:42","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=64001"},"modified":"2023-02-23T16:47:03","modified_gmt":"2023-02-23T16:47:03","slug":"pruebas-no-parametricas","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/es\/pruebas-no-parametricas\/","title":{"rendered":"\u00bfQu\u00e9 son las pruebas no param\u00e9tricas?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Las pruebas no param\u00e9tricas, tambi\u00e9n conocidas como pruebas de distribuci\u00f3n libre, son las que se basan en determinadas hip\u00f3tesis, pero lo datos observados no tienen un organizaci\u00f3n normal. Generalmente, las pruebas no param\u00e9tricas contienen resultados estad\u00edsticos que provienen de su ordenaci\u00f3n, lo que las vuelve m\u00e1s f\u00e1ciles de comprender. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las pruebas no param\u00e9tricas tienen algunas limitaciones, entre ellas se encuentra que no son lo suficientemente fuertes cuando se cumple una hip\u00f3tesis normal. Esto puede provocar que no sea rechazada aunque sea falsa. Otra de sus limitaciones es que necesitan que la hip\u00f3tesis se cambie cuando la prueba no corresponde a la pregunta del procedimiento si la muestra no es proporcional. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Algunas de las caracter\u00edsticas de las pruebas no param\u00e9tricas son:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Es un m\u00e9todo de medici\u00f3n dif\u00edcil de aplicar.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Es necesario realizar pruebas de hip\u00f3tesis.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Las hip\u00f3tesis son estrictas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Las observaciones deben de ser independientes.<\/span><\/li>\n<\/ul>\n<blockquote><p><span style=\"font-weight: 400;\">Quiz\u00e1 te interese tambi\u00e9n conocer sobre las <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/es\/pruebas-parametricas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pruebas param\u00e9tricas<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Tipos de pruebas no param\u00e9tricas y sus aplicaci\u00f3n <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Los tipos de pruebas no param\u00e9tricas son:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prueba de signos de una muestra<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/es.wikipedia.org\/wiki\/Prueba_de_los_rangos_con_signo_de_Wilcoxon\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Prueba de los rangos con signo de Wilcoxon<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/es\/prueba-u-de-mann-whitney\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Prueba U de Mann-Whitney<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/es.wikipedia.org\/wiki\/Prueba_de_Kruskal-Wallis\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Prueba de Kruskal-Wallis<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/es.wikipedia.org\/wiki\/Prueba_de_la_mediana\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Prueba de la mediana de Mood<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/es.wikipedia.org\/wiki\/Prueba_de_Friedman\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Prueba de Friedman<\/span><\/a><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Ventajas de las pruebas no param\u00e9tricas<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Las ventajas de las pruebas no param\u00e9tricas son: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pueden utilizarse en diferentes situaciones, ya que no deben de cumplir con par\u00e1metros estrictos. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generalmente, sus m\u00e9todos son m\u00e1s sencillos, lo que las hace m\u00e1s f\u00e1cil de entender. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Se pueden aplicar en datos no num\u00e9ricos. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facilita la obtenci\u00f3n de informaci\u00f3n particular m\u00e1s importante y adecuada para el proceso de investigaci\u00f3n. <\/span><\/li>\n<\/ul>\n<blockquote><p><span style=\"font-weight: 400;\">Quiz\u00e1 te interese conocer sobre <\/span><a href=\"https:\/\/www.questionpro.com\/es\/cualitativa-vs-cuantitativa.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">datos cualitativos y cuantitativos<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Desventajas de las pruebas no param\u00e9tricas<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Las desventajas de las pruebas no param\u00e9tricas son: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">No son pruebas sistem\u00e1ticas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La distribuci\u00f3n var\u00eda, lo que complica seleccionar la elecci\u00f3n correcta.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Los formatos de aplicaci\u00f3n son diferentes y provoca confusi\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Es posible que se pierda informaci\u00f3n porque los datos recolectados se convierten en informaci\u00f3n cualitativa. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Es posible que se necesite tener fuentes y un respaldo con m\u00e1s peso. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Este tipo de estad\u00edsticas se pueden utilizar sin el <\/span><a href=\"https:\/\/www.questionpro.com\/es\/tama%C3%B1o-de-la-muestra.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">tama\u00f1o de la muestra<\/span><\/a><span style=\"font-weight: 400;\"> o la estimaci\u00f3n de cualquier par\u00e1metro relacionado del que no se tenga informaci\u00f3n. Dado que las suposiciones son menores, pueden aplicarse de m\u00faltiples formas. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Conoce m\u00e1s de las <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/es\/diferencia-pruebas-no-parametricas-y-pruebas-parametricas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">diferencias entre las pruebas no param\u00e9tricas y pruebas param\u00e9tricas.<\/span><\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las pruebas no param\u00e9tricas, tambi\u00e9n conocidas como pruebas de distribuci\u00f3n libre, son las que se basan en determinadas hip\u00f3tesis, pero [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":64021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[173],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 son las pruebas no param\u00e9tricas?<\/title>\n<meta name=\"description\" content=\"Las pruebas no param\u00e9tricas son un m\u00e9todo para probar una hip\u00f3tesis sin una organizaci\u00f3n normal. Te dejamos las caracter\u00edsticas de esta herramienta estad\u00edstica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/es\/pruebas-no-parametricas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 son las pruebas no param\u00e9tricas?\" \/>\n<meta property=\"og:description\" content=\"Las pruebas no param\u00e9tricas son un m\u00e9todo para probar una hip\u00f3tesis sin una organizaci\u00f3n normal. Te dejamos las caracter\u00edsticas de esta herramienta estad\u00edstica.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/es\/pruebas-no-parametricas\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-02T10:00:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-23T16:47:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/10\/815.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aldrin Vel\u00e1zquez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aldrin Vel\u00e1zquez\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/pruebas-no-parametricas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/pruebas-no-parametricas\/\"},\"author\":{\"name\":\"Aldrin Vel\u00e1zquez\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/#\/schema\/person\/d35da30d2998411aa82b89c6e7dea405\"},\"headline\":\"\u00bfQu\u00e9 son las pruebas no param\u00e9tricas?\",\"datePublished\":\"2018-12-02T10:00:42+00:00\",\"dateModified\":\"2023-02-23T16:47:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/pruebas-no-parametricas\/\"},\"wordCount\":453,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/#organization\"},\"articleSection\":[\"Investigaci\u00f3n de mercado\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/pruebas-no-parametricas\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/es\/pruebas-no-parametricas\/\",\"name\":\"\u00bfQu\u00e9 son las pruebas no param\u00e9tricas?\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/#website\"},\"datePublished\":\"2018-12-02T10:00:42+00:00\",\"dateModified\":\"2023-02-23T16:47:03+00:00\",\"description\":\"Las pruebas no param\u00e9tricas son un m\u00e9todo para probar una hip\u00f3tesis sin una organizaci\u00f3n normal. Te dejamos las caracter\u00edsticas de esta herramienta estad\u00edstica.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/pruebas-no-parametricas\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/es\/pruebas-no-parametricas\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/pruebas-no-parametricas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Investigaci\u00f3n de mercado\",\"item\":\"https:\/\/www.questionpro.com\/blog\/es\/category\/investigacion-de-mercado\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00bfQu\u00e9 son las pruebas no param\u00e9tricas?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/es\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/#\/schema\/person\/d35da30d2998411aa82b89c6e7dea405\",\"name\":\"Aldrin Vel\u00e1zquez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/15cd4f50090bad0d98024fdf261d7d4a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/15cd4f50090bad0d98024fdf261d7d4a?s=96&d=mm&r=g\",\"caption\":\"Aldrin Vel\u00e1zquez\"},\"description\":\"Head of SEO at QuestionPro. Content Creator, Digital Marketing and SEO Specialist focusing on Organic Business Growth.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/es\/author\/aldrinvelazquez\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 son las pruebas no param\u00e9tricas?","description":"Las pruebas no param\u00e9tricas son un m\u00e9todo para probar una hip\u00f3tesis sin una organizaci\u00f3n normal. Te dejamos las caracter\u00edsticas de esta herramienta estad\u00edstica.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/es\/pruebas-no-parametricas\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 son las pruebas no param\u00e9tricas?","og_description":"Las pruebas no param\u00e9tricas son un m\u00e9todo para probar una hip\u00f3tesis sin una organizaci\u00f3n normal. Te dejamos las caracter\u00edsticas de esta herramienta estad\u00edstica.","og_url":"https:\/\/www.questionpro.com\/blog\/es\/pruebas-no-parametricas\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2018-12-02T10:00:42+00:00","article_modified_time":"2023-02-23T16:47:03+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/10\/815.jpg","type":"image\/jpeg"}],"author":"Aldrin Vel\u00e1zquez","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Aldrin Vel\u00e1zquez"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/es\/pruebas-no-parametricas\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/es\/pruebas-no-parametricas\/"},"author":{"name":"Aldrin Vel\u00e1zquez","@id":"https:\/\/www.questionpro.com\/blog\/es\/#\/schema\/person\/d35da30d2998411aa82b89c6e7dea405"},"headline":"\u00bfQu\u00e9 son las pruebas no param\u00e9tricas?","datePublished":"2018-12-02T10:00:42+00:00","dateModified":"2023-02-23T16:47:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/es\/pruebas-no-parametricas\/"},"wordCount":453,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/es\/#organization"},"articleSection":["Investigaci\u00f3n de mercado"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/es\/pruebas-no-parametricas\/","url":"https:\/\/www.questionpro.com\/blog\/es\/pruebas-no-parametricas\/","name":"\u00bfQu\u00e9 son las pruebas no param\u00e9tricas?","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/es\/#website"},"datePublished":"2018-12-02T10:00:42+00:00","dateModified":"2023-02-23T16:47:03+00:00","description":"Las pruebas no param\u00e9tricas son un m\u00e9todo para probar una hip\u00f3tesis sin una organizaci\u00f3n normal. Te dejamos las caracter\u00edsticas de esta herramienta estad\u00edstica.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/es\/pruebas-no-parametricas\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/es\/pruebas-no-parametricas\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/es\/pruebas-no-parametricas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/es\/"},{"@type":"ListItem","position":2,"name":"Investigaci\u00f3n de mercado","item":"https:\/\/www.questionpro.com\/blog\/es\/category\/investigacion-de-mercado\/"},{"@type":"ListItem","position":3,"name":"\u00bfQu\u00e9 son las pruebas no param\u00e9tricas?"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/es\/#website","url":"https:\/\/www.questionpro.com\/blog\/es\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/es\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.questionpro.com\/blog\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/es\/#\/schema\/person\/d35da30d2998411aa82b89c6e7dea405","name":"Aldrin Vel\u00e1zquez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.questionpro.com\/blog\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/15cd4f50090bad0d98024fdf261d7d4a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15cd4f50090bad0d98024fdf261d7d4a?s=96&d=mm&r=g","caption":"Aldrin Vel\u00e1zquez"},"description":"Head of SEO at QuestionPro. Content Creator, Digital Marketing and SEO Specialist focusing on Organic Business Growth.","url":"https:\/\/www.questionpro.com\/blog\/es\/author\/aldrinvelazquez\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/10\/815.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/10\/815.jpg","author_info":{"display_name":"Aldrin Vel\u00e1zquez","author_link":"https:\/\/www.questionpro.com\/blog\/es\/author\/aldrinvelazquez\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/posts\/64001"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=64001"}],"version-history":[{"count":1,"href":"https:\/\/www.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/posts\/64001\/revisions"}],"predecessor-version":[{"id":781275,"href":"https:\/\/www.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/posts\/64001\/revisions\/781275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/media\/64021"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=64001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=64001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=64001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}